Micaela Torres - Consultant

Q: Where is Micaela based?

Micaela is based in Munich, Germany .

Q: What languages does Micaela speak?

Micaela speaks the following languages: German (Native), Spanish (Native), English (Advanced), French (Advanced) .

Q: How many years of experience does Micaela have?

Micaela has at least 13 years of experience. During this time, Micaela has worked in at least 15 different roles and for 10 different companies . The average length of individual experience is 1 year and 10 months . Note that Micaela may not have shared all experience and actually has more experience.

Q: What is Micaela's latest experience?

Micaela's most recent position is Consultant at Westwing Group SE .

Q: What companies has Micaela worked for in recent years?

In recent years, Micaela has worked for Westwing Group SE , OMR Academy , Freelancer , Miragua , and Westwing GmbH .

Q: Which industries is Micaela most experienced in?

Micaela is most experienced in industries like Retail , Education , and Utility Services . Micaela also has some experience in Advertising , Professional Services , and Fashion and Apparel .

Q: Which business areas is Micaela most experienced in?

Micaela is most experienced in business areas like Marketing , Strategy and Planning , and Project Management . Micaela also has some experience in Research and Development (R&D) , Finance , and Sales .

Q: Which industries has Micaela worked in recently?

Micaela has recently worked in industries like Retail , Utility Services , and Advertising .

Q: Which business areas has Micaela worked in recently?

Micaela has recently worked in business areas like Marketing , Strategy and Planning , and Project Management .

Recommended expert

Munich, Germany

Experience

May 2024 - Jun 2024

2 months

Consultant

Westwing Group SE

Conducted research and crafted an inspiring presentation for C-level focusing on customer behavior insights (e.g., Gen Z)
Identified key retail trends to watch for the future of retail and e-commerce

Apr 2024 - Present

1 year 11 months

Strategic Digital Marketing

OMR Academy

Feb 2024 - Present

2 years 1 month

Freelancer

Secured start-up funding
Offering marketing & creative services:
Upskilling consulting & strategy
Project- & interim-management
Creative concepts
Team upskilling & workshops

Nov 2023 - Present

2 years 4 months

Marketing Consultant

Miragua

Supported the water brand with marketing needs
Created pitch presentations to boost sales efforts and convince NGOs
Sharpened brand positioning and refined overall look & feel

Oct 2022 - Apr 2023

7 months

Munich, Germany

Head of Editorial Content (Interim)

Westwing GmbH

Led a team of editors to create state-of-the-art editorial concepts for brands, theme campaigns and mega sales events that excite and convert prospects into buyers
Managed an international restructuring: took over new markets, analyzed and redefined structures, processes and roles, introduced tools to foster collaboration and ensure operational efficiency
Responsible for the editorial roadmap and content planning on a quarterly, weekly and daily basis translated into all Westwing communication channels and markets
Held editorial responsibility for a daily newsletter reaching millions of members and website content that changes every day

May 2020 - Jun 2023

3 years 2 months

Munich, Germany

Head of Creative Strategy & Concepts

Westwing Group SE

Consulted senior leadership in all Westwing markets to ensure the creative DNA runs through all parts of the company
Conducted insight sessions and workshops to achieve a state-of-the-art shopping experience by refining a unique and contemporary visual language, merchandising and mobile-first storyselling
Created strategic concepts and presentations for C-level executives
Researched and analyzed social & retail developments, UX/UI trends, lifestyle trends and translated them into strategic focus topics and guidelines for the Westwing offering and communication
Developed digital creative brand concepts to attract new brands and extend existing partnerships

Dec 2019 - Apr 2020

5 months

Munich, Germany

Art Director (Interim)

Westwing GmbH

Led a graphics and photo production team of six creatives (graphic designers, stylists, photographers) designing the daily Westwing.de newsletter and website, producing inspiring on-brand content
Developed and implemented the visual vision for 2020, specifying the overall look and feel of content presented to the Westwing customer
Identified fields of development for the team and organized autodidactic workshops
Established new processes and mechanisms to ensure smoother interactions between various departments (e.g., editing team, marketing team)

Dec 2018 - Nov 2019

1 year

Munich, Germany

Team Lead Video Marketing & Production

Westwing Group SE

Developed social media video strategies to ramp up reach, followers, traffic, conversion and brand awareness and to push strategic topics
Recruited, led and coached a team of three creative editors and two video producers to create video content achieving company KPIs
Created video content for social media and the website
Analyzed relevant KPIs and optimized video content
Cooperated closely with the influencer marketing department to ensure best inclusion of influencer video content across all relevant Westwing platforms

Apr 2018 - Nov 2018

8 months

Munich, Germany

Paid Social Media Productions Manager

Westwing Group SE

Developed paid social media creatives to drive leads, conversion and brand awareness on Facebook, Instagram and Snapchat
Led a team of two creatives, oversaw and optimized ad content creation
Supported company-wide special video topics (e.g., influencer marketing, landing page videos, Westwing private label, company video)

Sep 2016 - Mar 2018

1 year 7 months

Munich, Germany

Stories Editor & Director

Westwing Group SE

Built up the Westwing stories channels on Snapchat and Instagram, contributing to +400k followers on Instagram by May 2019
Developed and executed the social media strategy for stories channels, managed content calendar and set up reporting
Conceptualized, created, produced, edited, coordinated and analyzed up to ten video content pieces weekly to drive traffic, conversion and engagement

Aug 2015 - Aug 2016

1 year 1 month

Munich, Germany

Junior International Marketing Manager

Bench International GmbH

Managed the wholesale marketing budget of international markets
Planned and executed promotional concepts, international events and tradeshows
Supported C-level executives in managing and developing the license business (fragrances, bodywear, shoes)
Supported PR and social media managers in planning and executing country-specific activities

Sep 2013 - Dec 2014

1 year 4 months

Mannheim, Germany

Research Assistant, Chair of Marketing & Innovation

University of Mannheim

Apr 2013 - Dec 2013

9 months

Walldorf, Germany

Working Student, Design Thinking

SAP AG

Aug 2011 - Jun 2012

11 months

Metzingen, Germany

Intern & Working Student

Hugo Boss AG

Intern: Brand Development BOSS Orange
Intern and working student: Sales Marketing and Sales Controlling

Jan 2011 - Mar 2011

3 months

Buenos Aires, Argentina

Intern, Trade Marketing Schwarzkopf Professional

Henkel

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Retail (7 years), Education (3 years), Utilities (2.5 years), Advertising (2 years), Professional Services (2 years), and Fashion (2 years).

Retail

Education

Utilities

Advertising

Professional Services

Fashion

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (12.5 years), Strategy (5 years), Project Management (2 years), Research and Development (1.5 years), Finance (1 year), and Sales (1 year).

Marketing

Strategy

Project Management

Research and Development

Finance

Sales

Summary

Highly passionate Marketing & Creative Strategist with a proven track record in building social channels as well as strong marketing and creative teams. Mobile-first content & video expert seamlessly blending inspiration with e-commerce. Always combining creative thinking with KPI-based analysis and optimization.

Skills

Advanced Knowledge Of Ms Office And Google Workspace
Advanced Knowledge Of Project Management Tools Asana, Trello And Notion
Advanced Knowledge Of Ai Tools Chatgpt And Canva Magic Studio
Experienced With Setting Up And Executing Cross-team Creative Workshops In Miro
Familiar With Meta Business Suite, Google Analytics, Planoly

Languages

German

Native

Spanish

Native

English

Advanced

French

Advanced

Education

Jan 2014 - May 2014

Hong Kong Polytechnic University

MBA Exchange Program · Hong Kong

Oct 2012 - Jun 2015

University of Mannheim

M.Sc. in Management · Management · Mannheim, Germany · Final grade: 1.5

Aug 2010 - Dec 2010

California State University Fullerton

Bachelor Exchange Program · Fullerton, United States

...and 1 more

Profile

Created

June 2024

Last Update

July 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Micaela based?

Micaela is based in Munich, Germany.

What languages does Micaela speak?

Micaela speaks the following languages: German (Native), Spanish (Native), English (Advanced), French (Advanced).

How many years of experience does Micaela have?

Micaela has at least 13 years of experience. During this time, Micaela has worked in at least 15 different roles and for 10 different companies. The average length of individual experience is 1 year and 10 months. Note that Micaela may not have shared all experience and actually has more experience.

What roles would Micaela be best suited for?

Based on recent experience, Micaela would be well-suited for roles such as: Consultant, Strategic Digital Marketing, Freelancer.

What is Micaela's latest experience?

Micaela's most recent position is Consultant at Westwing Group SE.

What companies has Micaela worked for in recent years?

In recent years, Micaela has worked for Westwing Group SE, OMR Academy, Freelancer, Miragua, and Westwing GmbH.

Which industries is Micaela most experienced in?

Micaela is most experienced in industries like Retail, Education, and Utility Services. Micaela also has some experience in Advertising, Professional Services, and Fashion and Apparel.

Which business areas is Micaela most experienced in?

Micaela is most experienced in business areas like Marketing, Strategy and Planning, and Project Management. Micaela also has some experience in Research and Development (R&D), Finance, and Sales.

Which industries has Micaela worked in recently?

Micaela has recently worked in industries like Retail, Utility Services, and Advertising.

Which business areas has Micaela worked in recently?

Micaela has recently worked in business areas like Marketing, Strategy and Planning, and Project Management.

What is Micaela's education?

Micaela holds a Master from Hong Kong Polytechnic University, a Master in Management from University of Mannheim, a Bachelor from California State University Fullerton and a Bachelor in Int. Business Administration from Eberhard Karls University Tübingen.

What is the availability of Micaela?

Micaela is immediately available full-time for suitable projects.

What is the rate of Micaela?

Micaela's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.