Spatial UX Lead

I've spent the last decade designing holistic experiences that people actually want to use. That's what drives me - creating products where great UX isn't an afterthought, but the foundation.

My background in psychology and human-machine interaction shaped how I approach design: always starting with the user, their needs, and their context. I've led UX strategy and cross-functional teams at companies like Seven.One, BurdaForward, and MediaMarktSaturn, working across everything from streaming platforms to XR applications.

What I've learned: the best products come from autonomous teams where everyone - designers, engineers, PMs-contributes their best work. My role is to bridge the gap between business goals and user needs, translate technical constraints into design opportunities, and build design systems that scale across brands and platforms.

I've built enterprise design systems used across 7+ brands, transformed traditional TV into interactive experiences, and recently moved into spatial computing - designing for VisionOS and Meta Quest. My UX work has earned if Design, UX Design, and German Design awards, but honestly, the real win is seeing users adopt and love what we build.

Currently exploring how AI and immersive technologies can create better user experiences, not just flashier features. Always happy to connect with fellow designers, product people, and anyone who believes good UX makes a difference.