Chrisabel Prischl
Senior Manager
Experience
Senior Manager
Accenture GmbH
- Spearheaded multiple initiatives across the Automotive, Resources, Retail, and Consumer Goods sectors, showcasing strong leadership and market acumen.
- Directed go-to-market strategies and operations for cutting-edge GenAI applications in digital commerce, resulting in improved customer engagement and operational efficiencies.
- Pioneered sustainability projects within the industry, integrating innovative AI solutions to promote eco-friendly practices and reduce environmental impact.
- Managed cross-functional teams, fostering collaboration and driving successful outcomes in highly competitive markets.
- Implemented data-driven decision-making processes, optimizing strategies for product development and market penetration based on real-time analytics.
- Cultivated strong client relationships, consistently exceeding expectations and achieving high satisfaction ratings in complex, multi-stakeholder environments.
Teamleader eCommerce Projects
SPAR GmbH
- Led multiple internal and third-party teams to ensure on-time delivery and meeting objectives within budget.
- Served as the primary liaison between business and tech teams, optimizing performance by minimizing risks, resolving issues, managing dependencies, and clarifying assumptions.
Digital Strategy Consultant
Familie Querfeld Hospitality Group
- Identified new trends in e-commerce and digital technologies, developing strategies aligned with national and international business goals.
- Developed a digital strategy in 12 weeks and disseminated knowledge and feedback.
- Led data analysis to evaluate performance and adjust strategies across payments, delivery options, customer experience, content creation and management, merchandising, analytics, digital marketing, omni-channel approaches, and e-commerce benchmarks.
- Engaged key stakeholders to promote and accelerate the e-commerce agenda internally.
- Managed the entire project lifecycle from initiation to completion.
Project Manager
Myster GmbH
- Led purchasing and sales departments to drive revenue and manage product assortments.
- Managed the financial department to ensure fiscal responsibility and budget adherence.
- Recruited and led a dedicated team of seven employees, fostering a collaborative and productive work environment.
- Implemented and oversaw management processes to achieve key business objectives.
- Managed warehousing and logistics, enhancing operations through new processes and software solutions.
- Identified and developed new sales channels to ensure consistent business growth.
Digital Transformation Expert & Senior Product Owner E-commerce (Freelance)
WEBMEISTERIN
- Consult on digital transformation for small to large enterprises across diverse industries, including hospitality, NGO, retail, technology, sports, healthcare, and insurance.
- Develop digital-driven growth strategies tailored for both B2B and B2C clients, fostering innovation and market expansion.
- Create new digital solutions that transform business models and streamline client operations.
- Provide coaching on digital transformation techniques and efficient technology utilization to enhance client business practices.
- Assess and enhance business processes through the integration of new technologies and customized software solutions.
- Lead design and execution of customer journey maps, wireframes, prototypes, MVPs, and POCs to improve customer experience and product validation.
- Offer project management and Scrum Master services to optimize project delivery and team agility.
- Advise on digital marketing strategies to maximize online presence and engagement.
- Support digital strategy development and implementation phases to ensure strategic goals are met.
Chief Growth Officer
Myster GmbH
- Identified new market opportunities and led geographic and demographic expansion.
- Designed and executed key partnerships and alliances to fuel growth and enhance market presence.
- Oversaw marketing and sales divisions to ensure growth objectives were met through effective customer acquisition and retention strategies.
- Drove data analytics and business intelligence operations to inform strategic decisions and identify growth levers.
- Led product development and innovation to meet changing consumer demands and technological trends.
Chief Technology Officer
Myster GmbH
- Pioneered advanced technology initiatives and set the strategic direction for all technological advancements.
- Ensured alignment of the technology strategy with the company's business goals to drive innovation and competitive advantage.
- Led cybersecurity efforts to protect company data and maintain compliance with international security standards.
- Oversaw development and maintenance of the company's tech stack, including hardware, software, and network resources.
- Collaborated with other executives to identify opportunities for technology-driven efficiencies and new product development.
- Successfully developed and launched a proof of concept within a six-week timeframe, achieving a 65% adoption rate.
Global Product Owner BPme
BP P.L.C.
- Developed and executed the global BPme strategy, managing the entire process from ideation through launch and scaling.
- Spearheaded the global development and innovation roadmap, successfully launching products across various markets.
- Led and mentored a diverse team of local product owners and feature product owners.
- Directed cross-functional teams through the project lifecycle, from ideation to launch.
- Implemented global strategies that incorporate local nuances to ensure market relevance and teamwork effectiveness.
- Pioneered proof of concept trials worldwide, establishing clear success metrics and KPIs, and effectively scaling successful initiatives.
- Managed the global product roadmap and backlog, prioritizing initiatives to align with strategic goals.
- Established a global product owner community, a business analyst community, and a global design system to enhance efficiency and outcomes.
Marketing Manager
BP P.L.C.
- Created and mentored a team of local and feature product owners to improve development and empower localization where needed.
Global Digital Transformation Lead
BP P.L.C.
- Drove digital transformation by introducing new tools and processes to ensure sustainability in a rapidly evolving environment.
- Provided training and resources across various teams and markets.
- Evaluated and refined digital and e-commerce strategies, implementing processes for ongoing improvement.
- Identified technological gaps and provided solution recommendations to optimize operational workflows.
- Provided daily support for the global product owner to ensure timely and budget-compliant product development.
- Analyzed new market opportunities and developed rollout plans based on feature sets that meet market demands.
- Facilitated the adoption of agile methodologies across all departments to enhance operational flexibility and efficiency.
Lead Project Manager eCommerce and Digital
Lidl GmbH UK
- Directed the adoption of agile and lean project management methodologies, overseeing process changes and risk management.
- Led business analysis and requirements evaluation for digital and e-commerce initiatives across all departments.
- Oversaw product management for all e-commerce projects as lead product owner.
- Conducted market research, analyzed data, and presented findings to the board and stakeholders.
- Established and led an e-commerce focus group, as well as trained staff in new leadership and project management skills.
- Participated in European digital transformation efforts, creating and managing an internal innovations blog to identify, analyze, and disseminate new trends.
Founder and CEO
sportbella - Sports Shop for women
- Established a retail business, including developing the business plan and strategy.
- Created and executed a comprehensive brand marketing strategy.
- Developed customized app in six weeks using Coda.io, serving as the primary contact for all stakeholders and external partners.
- Collaborated with producers and wholesalers to optimize supply chain efficiency.
Marketing Manager
Findologic GmbH
- Performed strategic and operational controlling of annual planning, including measurement of all marketing activities.
- Planned and managed the annual marketing budget.
- Developed and implemented new communication strategies and campaigns online and offline.
- Continuously evaluated design and communication guidelines.
- Conducted analysis and reporting of the market and all marketing activities.
- Implemented a partner management system.
Assistant to General Manager
Red Bull GmbH
- Created and implemented new international brand-building events in on-premise hospitality sector.
- Planned and implemented new EPC brand-building projects for the early adopter segment.
- Implemented an international brand training program for cruise lines staff and led training on board.
- Led various website relaunch projects as project manager and product owner.
- Supported event management teams across the globe.
- Organized international meetings and supported the general manager.
Administrative Assistant to General Manager
SC Johnson GmbH
- Assisted the general manager with reporting, meeting management, and overseeing HR and marketing budgets.
- Led the Salesforce software rollout as product owner and conducted staff training courses.
- Served as country key user and technical administrator for all digital platforms and systems.
- Acted as key contact for interdisciplinary communication.
- Implemented new internal business processes to improve team performance.
Fleet Manager and Rental Agent Europcar
Porsche Austria
Professional Cyclist
Elk Haus NÖ
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Retail (8 years), Information Technology (6 years), Healthcare (5.5 years), Sport (5.5 years), Automotive (4.5 years), and Professional Services (2.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Product Development (11 years), Project Management (10 years), Strategy (8 years), Marketing (7.5 years), Business Intelligence (4 years), and Information Technology (3.5 years).
Summary
I'm a seasoned Digital Transformation Expert specializing in blending cutting-edge technologies to develop, launch, and scale digital products. As a strategic thinker with a focus on discipline and self-motivation, I lead teams in executing global digital transformation projects, excelling in design thinking, Scrum Master, and Agile methodologies. I effectively connect business goals with user needs, fostering innovation across various sectors like consumer goods, energy, and sports. Known for my leadership and entrepreneurial spirit, I'm data-driven and committed to continuous learning. If your company values rapid innovation and progressive thinking, I'm ready to help shape a brighter future together.
Skills
I Thrive On Solving Complex Problems With Data-driven Solutions And Have A Strong Passion For Digital Innovation And Data Science. I Excel At Developing Digital Products That Introduce New Thinking Across All Channels. As A Solution-focused Teammate, I Mentor Others And Bring Positivity, Discipline, And Structured Analytical Thinking To Every Project. With An Entrepreneurial Mindset And A Proactive Approach, I'm Ready To Tackle Challenges Head-on.
I Am A Leader Adept At Uniting Cross-functional Teams And Driving Projects With Expertise In Scrum, Kanban, And Prince2 Methodologies. Proficient In Managing Digital And E-commerce Programs, I Excel In Analyzing Business Needs To Ensure Alignment And Success. I Specialize In Scaling Teams To Meet Project Demands On Time And Within Budget. If You Need A Skilled Navigator For These Challenges, I'm Ready To Turn Teamwork Into A Masterpiece.
Html5, Css, Javascript, Php, C, Sql, React And React Native, Ci/cd, Test Automation, Monitoring And Reporting
E-commerce Platforms: Spryker, Hybris, Sap, Commercetool, Salesforce Commerce, Woocommerce, Magento, Shopware, Shopify And Others
Google Analytics, Cloud Services, Adobe Analytics, Adobe Marketing Suite Advanced Knowledge, Salesforce And Sap Integration And Operational Usage Experience
Ms Product Portfolio Expert Including Azure Devops And Atlassian Jira And Confluence, Bitbucket, Monday, Github
Sap, Hubspot, Salesforce, Ms Dynamics 365
Languages
Education
University of Applied Science Vienna BFI
iMBA Digital Transformation · Global Business Management, Digital Marketing and Strategic Innovation · Vienna, Austria
FernUniversität Hagen
Bachelorstudies Computer Science · Computer Science with focus on how to architecture microservice driven technology · Hagen, Germany
University of Applied Science
Bachelorstudies Marketing&Communications Management · Digital Marketing and Communication Science · Kufstein, Austria
Certifications & licenses
Certified E-Commerce And Social Media Consultant
Incite
Certified Cyber Security Consultant
Incite
Certified Digital Consultant
Incite
Profile
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