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Thomas B.

Scrum Master, Team Coaching, Product Owner, Product Manager

Vienna, Austria

Experience

Feb 2024 - Oct 2025
1 year 9 months
Hybrid

Scrum Master, Team Coaching, Product Owner, Product Manager

Austrian Federal Railways (ÖBB) Infrastructure

  • Managing a team to sustainably provide data based on numerous source systems for a data management platform.
  • Defining and implementing standard processes, analyzing and improving data quality.
  • Teaching the basics of agile methods and working.
  • Responsible for the agile process, its implementation and integration into the organization.
  • Ensuring effective meeting processes with concrete results, ensuring information flow among stakeholders, product owner and team.
  • Facilitating agile meetings.
  • Advising management and leadership team.
  • Training & coaching management for practical application of agility.
  • Planning and conducting workshops.
  • Analyzing and developing requirements engineering, story writing, documentation, using Jira / Confluence.
  • Keywords: digital transformation, SAFe, Scrum, Kanban, consulting, digital enabling, coaching, project planning, user stories, controlling, data management, RINF.
  • Tools/methods: agile working, Jira, Confluence, Miro, MS Teams, Power BI, AWS, Databricks.
  • Project languages: German, English.
  • Result: established agile processes, introduced quantitative and qualitative metrics (KPIs), efficiency increase, improved employee satisfaction.
Jun 2022 - Jun 2023
1 year 1 month

Project Manager

Auto Club Europa (ACE)

  • Implemented the strategic decision to migrate from Typo3 to AEM.
  • Consulting, business analysis, project setup; requirements engineering, project reengineering; board presentations; new project tender RFI, RFP, controlling.
  • Change management, advising on technical architecture, creating specifications; managing & leading internal and external project staff and service providers.
  • Keywords: digital transformation, consulting, digital enabling, project planning, sourcing, business model development, RFI, RFP, digital sales.
  • Tools/methods: Adobe AEM, Typo3, MS Teams, DAM, Confluence, AWS Cloud, Lucid, Miro.
  • Project language: German.
  • Result: onboarding new service providers, project restart, migration execution.
May 2022 - Oct 2022
6 months

Project Manager / Product Owner

Alles Auto

  • Ensured the development of a startup web portal for the brick-and-mortar automotive trade in the German market.
  • Built the dealer section for managing products and services.
  • Business analysis, user requirements, team coordination.
  • Keywords: digital transformation, consulting, digital enabling, project planning, sourcing, business model development, RFI, RFP, digital sales.
  • Tools/methods: Jira, Confluence, Spryker, PHP.
  • Project languages: English, German.
  • Result: went live alles.auto 11/2022.
May 2021 - Jul 2021
3 months

Project Manager / Product Owner

Aldi Süd

  • Customization and extension of different Adobe AEM versions for the markets a) USA b) Germany, Austria, Italy, Slovenia, UK.
  • Migration from CMS Typo3 to Adobe AEM in the USA.
  • Customizations & extensions of Adobe AEM for Germany, Austria, Italy, Slovenia, UK.
  • Integration with digital asset management, e-commerce, ERP.
  • Legacy analysis of project-specific requirements in Jira/Confluence.
  • Defined requirements in the form of user stories.
  • Created functional specs, prepared tests.
  • Created technical documentation.
  • Keywords: business analysis, requirements engineering, storytelling.
  • Tools/methods: AWS Cloud, Jira, Confluence, Spryker, Figma, Miro, agile, Scrum, Adobe DAM.
  • Project languages: English, German.
  • Result: implemented website in the USA, stabilization & enhancements of websites in Germany, Austria, Italy, Slovenia, UK.
Apr 2020 - Dec 2020
9 months

Project Manager, Cooperation Partner

RWTH Aachen, Autonomous University of Madrid (UAM), TU Dortmund

  • One of 4 winners of the Europe-wide call for implementing innovative software projects: development and technology transfer with the Autonomous University of Madrid (UAM) and TU Dortmund for the commercial use of innovative, energy-saving sensor technologies combined with modern web technologies.
  • Keywords: self-calibrating sensor technology, Internet of Things, EU funding, Tetramax Horizon 2020, low-energy computing.
  • Tools/methods: software development, hardware, business analytics.
  • Project languages: English, German.
  • Result: Tetramax 3 winner; Tetramax 3 general.
Oct 2019 - Dec 2024
5 years 3 months

Founder, Product Owner

  • Development of business model, processes, product, strategy, business planning, and responsibility for operational implementation.
  • Multi-tenant, multilingual web application.
  • Authentication via mobile devices (app).
  • Sensor technology (liquids).
  • Embedded system (custom-developed microcontroller).
  • Artificial intelligence.
  • Team building, organizational setup.
  • Financing, grants.
  • Requirements engineering, business analysis.
  • Presentations, communication.
  • Industries: Industrial Internet of Things (IIoT), energy, construction, transportation, logistics.
  • Keywords: startup, near-shore, digital transformation, Internet of Things, M2M, sensor technology, artificial intelligence (AI), predictive analytics, mobile app.
  • Tools / methods: BPMN, Atlassian, Confluence, Jira, agile development, cloud, near-shoring, capacitive sensors, embedded systems, Bluetooth Low Energy, app, mobile services, SaaS.
  • Languages: German, English, Spanish.
  • Results: Delivered the product into live production for customers (white label). Secured funding from national and international grant agencies.
Jul 2019 - Dec 2019
6 months

Consultant, Product Owner, Project Manager

Lanxess

  • Expansion and international rollout of an intranet with Sitecore CMS in cloud-based Microsoft Azure hosting; management of vendors after vendor change, stakeholder management, management presentations, controlling, implementation and oversight of operating concept and governance model; coordination of departments, overseeing the transformation from a hybrid model to purely cloud-based hosting.
  • Keywords: consulting, coaching, change management, training.
  • Tools / methods: Sitecore 9, Azure Cloud, Azure DevOps, Azure Search, hybrid environment, SXA, PaaS, Solr, Jira, Confluence, Aha!, Celum, Scrum, agile development, Camtasia, SnagIt.
  • Project languages: German, English.
  • Results: Rollouts in the USA, Europe, China.
Nov 2018 - Dec 2019
1 year 2 months

Consultant, Product Owner, Project Manager

Lanxess

  • Launch of a global internet portal on Sitecore CMS with cloud-based Microsoft Azure hosting; capacity management, coordination of internal and external vendors, management of user requirements, coordination of vendor transitions, stakeholder management, executive communication, effort and time planning, controlling; creation of role-rights concept, operating concept, and governance model; coordination of departments, and knowledge development.
  • Keywords: consulting, coaching, change management, organizational development, near-shore development, SaaS, testing, software development, e-learning.
  • Tools / methods: content management system, Jira, Confluence, MS Azure DevOps, Aha!, cloud, Scrum, agile development, Camtasia, SnagIt.
  • Project languages: German, English.
  • Results: Internet launch in December 2019, roadmap for expansion phases 2020/21.
May 2018 - Mar 2019
11 months

Project Manager, Client

Universidad Autónoma de Madrid (UAM)

  • Development of in-house sensor technology for an innovative product ensuring reliable use and monitoring of commercial diesel fuel tanks.
  • Keywords: innovation, research (FFG), Industrial Internet of Things (IIoT), Industry 4.0, M2M, R&D, sensor technology, embedded systems, machine learning.
  • Project languages: German, Spanish, English.
  • Results: Funded innovation project, implementation of a demonstrator.
Apr 2018 - Jun 2019
1 year 3 months

Consultant, Product Owner, Project Manager

Lanxess

  • Launch of a global intranet with Sitecore CMS on cloud-based Microsoft Azure hosting; planning and executing vendor transitions, vendor management, stakeholder management, management presentations, crisis management, controlling, creation of role-rights concept, operating concept, governance model; coordination of departments, evaluation and implementation of user requirements, planning and controlling content migration, planning and advising on knowledge development; planning global rollout, selection and implementation of a Digital Asset Management (DAM) tool.
  • Keywords: consulting, coaching, escalation management, change management, organizational development, near-shore development, testing, e-learning.
  • Tools / methods: Sitecore 9, Azure Cloud, Azure DevOps, Azure Search, hybrid environment, SXA, PaaS, Solr, VSTS, Jira, Confluence, Celum, Scrum, Kanban, agile development.
  • Project languages: German, English, Spanish.
  • Results: Consolidated the project, replanned and executed the intranet launch, created roadmap 2019-2020; achieved vendor cost savings in the high six-figure range.
Mar 2017 - May 2018
1 year 3 months

Product Owner, Investor

  • Product development for access control at mobile and fixed fuel stations with real-time data transfer including action recommendations, business model development, proof of concept, prototype, team building, financing, user requirement engineering, use cases, vendor management, presentations.
  • Industries: construction, logistics, chemical, pharmaceutical, oil.
  • Keywords: startup, strategy, digital transformation, Internet of Things, Industry 4.0, M2M, mobile, keyless, authorization processes, predictive analytics, software development, app development, sensor development, nearshore, custody transfer.
  • Tools / methods: content management system (Craft, Typo3), Jira, Confluence, ARIS, yEd, MS Project, UML, BPMN, RFID, Bluetooth Low Energy, MS Azure, embedded engineering, cloud, Scrum, agile development, product management, software development.
  • Project languages: German, English, Spanish.
  • Result: implemented proof of concept & prototype, prepared market test.
Dec 2016 - Sep 2020
3 years 10 months

Service Provider, Project Manager

Sanofi

  • Provided project managers to support and steer the field force in the launch of a new product line.
  • Keywords: business development, product launch, OTC, field force, call center.
  • Tools / methods: PMP, MS SharePoint, negotiation.
  • Project language: German.
  • Result: successful product launch, KPI sales processes, efficiency improvements.
Sep 2016 - Jul 2017
11 months

Project Manager, Rollout Manager

MRM McCann / Opel

  • Planned and implemented a CMS migration from Adobe CQ5 to Adobe AEM for the UK, Spain, Italy, and France; project management, management communication, consulting, international coordination, evaluating user requirements, coordinating country organizations & vendors, process design, presentations, coaching, onboarding.
  • Keywords: efficiency improvement, offshore software development.
  • Tools / methods: content management system Adobe AEM, Adobe CQ5, Adobe DAM, Egnyte, Jira, Confluence, MS SharePoint, MS Project, yEd, Scrum, agile development.
  • Project languages: English, German.
  • Result: successful international rollouts, establishment of new processes.
Feb 2016 - Sep 2016
8 months

Project Manager Business Consultant

Lufthansa Technik

  • Consulting, design, and implementation of a proof of concept for equipment localization, creating use cases, technology & vendor scouting (sensors), business analysis, network technology scouting, presentations, supporting request for proposal (RfP), supporting business case creation.
  • Keywords: cost reduction, Internet of Things, Industry 4.0, digital transformation.
  • Tools / methods: Jira, Confluence, LoRa, RFID, M2M, Bluetooth Low Energy, sensors.
  • Project languages: German, English.
  • Result: business case created, board approval.
Jan 2015 - Present
10 years 11 months
Vienna, Austria

Managing Partner, Consultant

Kapitel D GmbH

  • Consulting and operational implementation of digital transformation.
  • Product development, Industry 4.0, M2M, digitization.
  • Consulting and operational implementation of innovation processes, agile work.
  • Project management, project leadership.
Jan 2012 - Feb 2015
3 years 2 months

Project Manager, Business Consultant, User Requirements Engineer

Sanofi Europe

  • Developed a business plan to introduce a commercial CMS; implemented digital group strategy, achieved sustainable reduction of IT and marketing costs, evaluated CMS, assessed technical & creative vendors, managed RfI / RfP process, planned & launched CMS across Europe including migration of existing systems, coordinated internal and external vendors, stakeholder management, risk management, controlling, reporting, change management, management communication, process design, coaching, training.
  • Keywords: Internet, e-Learning, multi-channel strategy, marketing, sales, nearshoring.
  • Tools / Methods: content management system, Adobe CQ5, Sitecore, Siebel, Oracle, Jira, Confluence, MS SharePoint, PMP, Scrum, nearshore / offshore development.
  • Project language: English, German.
  • Outcome: Executive board approval; migration of 70+ websites to new CMS portal, major IT cost savings through strategic platform change, six-figure reduction in vendor fees, selection of chosen CMS as global platform. Project volume: seven figures.
Sep 2010 - Dec 2011
1 year 4 months

Project Manager, Consultant

Sanofi Germany

  • Led and executed digital projects in a dysfunctional environment; managed internal collaboration across multiple sites, crisis management, de-escalation, coordination of IT departments, vendor management, stakeholder communication, organizational consulting.
  • Keywords: troubleshooting, risk management, de-escalation.
  • Tools / Methods: PMP, mediation, presentations, workshops.
  • Project language: German, English.
  • Outcome: Commissioned CMS analysis, organizational changes.
Dec 2008 - Aug 2015
6 years 9 months

Business Consultant, Business Analyst, Coach

Lufthansa Technik

  • Analyzed and provided strategic advice on evaluating and implementing a location-wide e-Learning tool for 20,000 Lufthansa Technik employees, replacing the existing solution; consulting, vendor management, change management, stakeholder management, management communication, coaching.
  • Keywords: web-based training, know-how transfer, enabling, cost reduction, compliance.
  • Tools / Methods: RfI, RfP, Epiance, SAP Workforce Performance Builder, Datango, TTS, Adobe Captivate, workshops, presentations.
  • Project language: German, English.
  • Outcome: Rolled out a company-wide e-Learning tool, delivered numerous training sessions. Trained multiple departments and staff (train the trainer). Volume: seven figures.
Nov 2008 - Feb 2011
2 years 4 months

Consultant, User Requirements Engineer, Business Analyst, Project Manager

Austrian Federal Railways (ÖBB)

  • Provided strategic consulting for evaluating and implementing a communication and work platform for 15,000 employees across 8 independent companies; created business case, managed project, coordinated internal and external vendors, presentations, coaching, management communication, stakeholder management.
  • Keywords: intranet, collaborative work, social media, marketing, IT.
  • Tools / Methods: RfI, RfP, PMP, MS SharePoint, .NET development, conceptual design.
  • Project language: German, English.
  • Outcome: Implemented MS SharePoint 2010. Volume: seven figures.
Jan 2007 - Dec 2007
1 year

General Manager

Carsablanca

  • Built the organization and team, led product development, established partnerships, managed vendors, stakeholder management, oversaw software development, offshore development, presentations.
  • Keywords: Web 2.0, venture capital, milestones.
  • Tools / Methods: Ruby on Rails, PMP, Amazon Web Services.
  • Project language: German, English.
  • Outcome: Grew team to 20 employees. Secured Series A funding (seven figures). Achieved milestones (users / registered users).
Feb 2006 - Dec 2008
2 years 11 months

Business Consultant

  • Development of a mobile tool for capturing and audit-proof storage of custody transfers in car rental / fleet management.
  • Industry: Startup, IT, Car Rental, Logistics.
  • Keywords: mobile, vendor management, digital fleet management.
  • Tools / Methods: PMP, presentations.
  • Project language: English, German.
  • Result: Spin-off into an independent company. Company acquired by a financial investor (seven-figure).
Nov 2005 - Apr 2006
6 months

Service Provider, Internet Lead Agency, Project Management

ÖBB

  • Introduction of an employee platform for the group holding and 7 independent subsidiaries; team building, consulting, managing internal and external vendors, stakeholder management.
  • Keywords: holding company, intranet, state-owned enterprise.
  • Tools / Methods: MS SharePoint, PMP.
  • Project language: German.
  • Result: Strategy and intranet concept, board resolution, implementation of the solution.
Mar 2005 - Jan 2006
11 months

Service Provider, Managing Director, Project Manager

ÖBB

  • Introduction of CMS, troubleshooting, stakeholder communication, management communication, presentations, team building, payment integration, organizational development, concept, managing internal and external vendors.
  • Tools / Methods: Content Management System Livelink/OpenText, PMP.
  • Project language: German.
  • Result: Implementation of the internet platform on time and on budget.
Jun 2000 - Jun 2004
4 years 1 month

Service Provider; Managing Director of a Digital Lead Agency

Österreichische Volksbanken

  • Oversight of all digital activities, introduction of a commercial CMS, management consulting, organizational consulting, stakeholder management, budget responsibility, workshops, and implementation of various financial tools, etc.
  • Keywords: digital transformation, transaction-based internet.
  • Tools / Methods: Content Management System Interwoven TeamSite, PHP, marketing.
  • Project language: German.
  • Result: Overall responsibility for the internet. Implementation of numerous individual projects.
Jun 2000 - Apr 2001
11 months

Managing Director of a Regional Company

Kabel New Media AG

  • Analysis and development of proposals for cost reduction while simultaneously improving efficiency of a publicly traded company; analysis of internal cost structures of 7 regional companies in the DACH region.
  • Project language: German, English.
  • Result: Revision of internal transfer pricing, increase of internally provided services, creation of competence centers; strengthening of technical infrastructures, proposals and initiation of company mergers.
Jan 2000 - Dec 2015
16 years
Vienna, Austria

Co-Founder, Managing Partner

Kabel New Media Wien GmbH

  • Founder and minority shareholder of a subsidiary of a publicly listed company.
  • Regional CEO for CEE.
  • Responsible for product, finance, IT, and creative.
  • Expansion and implementation of sustainable cost reduction programs.
  • Management buy-out after the parent company's insolvency (11/2001).
  • Large digital projects including BMW, Dresdner Bank, Austrian Volksbanken, Austrian Federal Railways, Henkel, Karstadt, Milchstrassen Verlag, Lufthansa Technik, Gehe Pharma, and IDG Publishing.
Jan 1999 - Dec 2000
2 years
Hamburg, Germany

Executive Board Member, Unit Director, Director Text / Content

Kabel New Media GmbH

  • Unit management with profit responsibility (50 employees, approx. €8M revenue).
  • Director of Text (50 employees) in a matrix organization.
  • Development and implementation of internet services.
  • Internet lead agency for clients including BMW, Dresdner Bank, Milchstrassen Verlag, Henkel, Karstadt.
  • IPO of the company in summer 1999.
Jan 1993 - Dec 2000
8 years

Overall Responsible for Text/Content on BMW.com, Introduction & Expansion of Content Management System

BMW

  • Overall responsibility for text/content on BMW.com.
  • World's first closed premium automotive user group on the internet.
  • Various interactive formats to showcase technical innovations.
  • Web-based launch of the BMW Z3 Coupé.
  • Launch of the new Mini.
  • E-commerce.
  • Worldwide BMW product catalogs.
Jan 1993 - Dec 2000
8 years

Head of Internet Lead Agency, Introduction & Expansion of Content Management System

Celesio / Gehe Pharma Handels GmbH

  • Set up and maintained an international pharmacists' portal.
  • CMS, CRM.
  • Head of internet lead agency.
  • Evaluation and introduction of CMS.
Jan 1993 - Dec 2000
8 years

Lead Internet Agency for Retail Banking, Introduction & Expansion of Content Management System

Dresdner Bank

  • Lead internet agency for retail banking.
  • Evaluation and introduction of CMS.
Jan 1993 - Dec 2000
8 years

Internet Agency Lead, Implementation & Expansion of Content Management System

Henkel Waschmittel

  • Lead Internet Agency.
  • Evaluation and Implementation of CMS.
Jan 1993 - Dec 2000
8 years

Internet Agency Lead, Implementation & Expansion of Content Management System

Karstadt

  • Lead Internet Agency.
  • Evaluation and Implementation of CMS.
  • E-commerce.
Jan 1993 - Dec 2000
8 years

Direct Marketing Campaign for Vehicle Product Launch, Implementation & Expansion of Content Management System

Porsche

  • Direct Marketing Campaign for Vehicle Product Launch (Porsche Boxster).
Jan 1993 - Dec 2000
8 years

Internet Agency Lead, Implementation & Expansion of Content Management System

Verlagsgruppe Milchstraße

  • Lead Internet Agency.
  • First CMS Vignette in Germany.

Summary

Founding, leading and structuring companies, organizations and teams

Budgets: €50M; staff: 50 employees; teams: 120 people

Building startups in areas of Internet, digital platforms, Industrial Internet of Things (IIoT)

Coaching & mentoring agile working in teams and organizations

Languages

German
Native
English
Native
Spanish
Advanced
French
Elementary
Italian
Elementary

Education

Oct 1985 - Jun 1991

University of Freiburg im Breisgau; University College Cardiff; University of Hamburg

Master of Arts · English Studies, Political Science, Spanish · Cardiff, United Kingdom

Certifications & licenses

Project Management Professional / PMP

PMI

Scrum Master

Scrum Alliance

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