Thomas B.

Scrum Master, Team Coaching, Product Owner, Product Manager

Vienna, Austria

Experience

Feb 2024 - Oct 2025
1 year 9 months
Hybrid

Scrum Master, Team Coaching, Product Owner, Product Manager

Austrian Federal Railways (ÖBB) Infrastructure

  • Manage a team to sustainably deliver data from multiple source systems for a data management platform.
  • Define and implement standard processes, analyze and improve data quality.
  • Teach agile basics and agile work methods.
  • Responsible for the agile process, implementation and integration into the organization.
  • Ensure effective meeting processes with concrete outcomes and information flow: stakeholders, Product Owner, team.
  • Facilitate agile meetings.
  • Advise management and leadership team.
  • Train & coach management on practical agility.
  • Prepare and conduct workshops.
  • Analyze and develop requirements engineering, story writing, documentation, using Jira / Confluence.
  • Keywords: digital transformation, SAFe, Scrum, Kanban, consulting, digital enabling, coaching, project planning, user stories, controlling, data management, RINF.
  • Tools / methods: agile working, Jira, Confluence, Miro, MS Teams, Power BI, AWS, Databricks.
  • Project languages: German, English.
  • Result: established agile processes, introduced quantitative and qualitative metrics (KPIs), increased efficiency and employee satisfaction.
Jun 2022 - Jun 2023
1 year 1 month

Project Manager

Auto Club Europe (ACE)

  • Implemented the strategic decision to migrate from Typo3 to AEM.
  • Consulting, business analysis, project setup; requirements engineering, project re-engineering; board presentations; re-tendering project RfI, RfP, controlling.
  • Change management, technical architecture consulting, specification development; managing and leading internal and external project staff and vendors.
  • Keywords: digital transformation, consulting, digital enabling, project planning, sourcing, business model development, RfI, RfP, digital sales.
  • Tools / methods: Adobe AEM, Typo3, MS Teams, DAM, Confluence, AWS Cloud, Lucid, Miro.
  • Project language: German.
  • Result: onboarded new vendors, restarted project, executed migration.
May 2022 - Oct 2022
6 months

Project Manager / Product Owner

Alles Auto

  • Oversaw the development of a startup web portal for the offline car trade in the German market.
  • Built the dealer section to manage products and services.
  • Business analysis, user requirements, team coordination.
  • Keywords: digital transformation, consulting, digital enabling, project planning, sourcing, business model development, RfI, RfP, digital sales.
  • Tools / methods: Jira, Confluence, Spryker, PHP.
  • Project languages: English, German.
  • Result: go-live alles.auto 11/2022.
May 2021 - Jul 2021
3 months

Project Manager / Product Owner

Aldi Süd

  • Adapted and extended different Adobe AEM versions for the markets a) USA b) Germany, Austria, Italy, Slovenia, UK.
  • Migrated from CMS Typo3 to Adobe AEM in the USA.
  • Customizations & extensions of Adobe AEM for D, A, I, SLO, UK.
  • Integrated with digital asset management, e-commerce, ERP.
  • Conducted legacy analysis based on project-specific requirements in Jira/Confluence.
  • Defined requirements as user stories.
  • Created functional specifications, prepared tests.
  • Developed technical documentation.
  • Keywords: business analysis, requirements engineering, storytelling.
  • Tools / methods: AWS Cloud, Jira, Confluence; Spryker, Figma, Miro, Agile, Scrum, Adobe DAM.
  • Project languages: English, German.
  • Result: launched USA website, stabilized & extended websites D, A, I, SLO, UK.
Apr 2020 - Dec 2020
9 months

Project Manager, Collaboration Partner

RWTH Aachen, Universidad Autónoma de Madrid (UAM), TU Dortmund

  • Awarded as one of 4 winners of the Europe-wide call for implementing innovative software projects: development and technology transfer with Universidad Autónoma de Madrid (UAM) and TU Dortmund for the commercial use of innovative, energy-saving sensor technologies combined with modern web technologies.
  • Keywords: self-calibrating sensor technology, Internet of Things, EU funding, Tetramax Horizon 2020, low-energy computing.
  • Tools / methods: software development, hardware, business analytics.
  • Project languages: English, German.
  • Result: Tetramax 3 winner; Tetramax 3 general.
Oct 2019 - Dec 2024
5 years 3 months

Founder, Product Owner

  • Development of business model, processes, product, strategy, business planning, responsibility for operational implementation.
  • Multitenant, multilingual web application.
  • Authentication via mobile devices (app).
  • Sensor technology (liquids).
  • Embedded system (custom-developed microcontroller).
  • Artificial intelligence.
  • Team building, organization development.
  • Financing, grants.
  • Requirements engineering, business analysis.
  • Presentations, communication.
  • Industry: Industrial Internet of Things (IIoT), energy, construction, transportation, logistics.
  • Keywords: startup, near-shore, digital transformation, Internet of Things, M2M, sensors, artificial intelligence (AI), predictive analytics, mobile app.
  • Tools/methods: BPMN, Atlassian, Confluence, Jira, agile development, cloud, near-shoring, capacitive sensors, embedded systems, Bluetooth Low Energy, app, mobile services, SaaS.
  • Languages: German, English, Spanish.
  • Results: Delivered the product to customers for production use (white label). Secured funding from national and international agencies.
Jul 2019 - Dec 2019
6 months

Consultant, Product Owner, Project Manager

Lanxess

  • Expansion and international rollout of intranet with Sitecore CMS in cloud-based Microsoft Azure hosting; managing service providers after provider switch, stakeholder management, management presentations, controlling, implementing and controlling the operating concept, governance model; coordinating departments, managing the transformation from a hybrid model to pure cloud hosting.
  • Keywords: consulting, coaching, change management, training.
  • Tools/methods: Sitecore 9, Azure Cloud, Azure DevOps, Azure Search, hybrid environment, SXA, PaaS, Solr, Jira, Confluence, Aha!, Celum, Scrum, agile development, Camtasia, SnagIt.
  • Project languages: German, English.
  • Result: rollouts in the USA, Europe, China.
Nov 2018 - Dec 2019
1 year 2 months

Consultant, Product Owner, Project Manager

Lanxess

  • Launch of a global internet portal on Sitecore CMS in cloud-based Microsoft Azure hosting; capacity management, managing internal and external service providers, managing user requirements, coordinating provider changes, stakeholder management, management communication, effort/time planning, controlling; creating role and permissions concept, operating concept, governance model; coordinating departments, building knowledge.
  • Keywords: consulting, coaching, change management, organizational development, near-shore development, SaaS, testing, software development, e-learning.
  • Tools/methods: content management system, Jira, Confluence, MS Azure DevOps, Aha!, cloud, Scrum, agile development, Camtasia, SnagIt.
  • Project languages: German, English.
  • Result: launched the portal in Dec 2019, created roadmap for expansion phases 2020/21.
May 2018 - Mar 2019
11 months

Project Manager, Client

Universidad Autónoma de Madrid (UAM)

  • Development of custom sensor technology for an innovative product to reliably use and monitor commercial diesel tank systems.
  • Keywords: innovation, research (FFG), Industrial Internet of Things (IIoT), Industry 4.0, M2M, R&D, sensors, embedded systems, machine learning.
  • Project languages: German, Spanish, English.
  • Result: funded innovation project, implementation of demonstrator.
Apr 2018 - Jun 2019
1 year 3 months

Consultant, Product Owner, Project Manager

Lanxess

  • Launch of a global intranet with Sitecore CMS in cloud-based Microsoft Azure hosting; planning and executing service provider change, managing providers, stakeholder management, management presentations, crisis management, controlling, creating roles and permissions concept, operating concept, governance model; coordinating departments, evaluating and implementing user requirements, planning and controlling content migration, planning and advising on knowledge building; planning global rollout, selecting and introducing a digital asset management (DAM) tool.
  • Keywords: consulting, coaching, escalation management, change management, organizational development, near-shore development, testing, e-learning.
  • Tools/methods: Sitecore 9, Azure Cloud, Azure DevOps, Azure Search, hybrid environment, SXA, PaaS, Solr, VSTS, Jira, Confluence, Celum, Scrum, Kanban, agile development.
  • Project languages: German, English, Spanish.
  • Result: project consolidation, replanned and executed intranet launch, created roadmap 2019-2020; reduced service provider costs by high six figures.
Mar 2017 - May 2018
1 year 3 months

Product Owner, Investor

  • Product development for access control at mobile and stationary refueling stations with real-time data transmission including recommended actions, business model development, proof of concept, prototype, team building, financing, user requirement engineering, use cases, vendor management, presentations.
  • Industry: construction, logistics, chemicals, pharmaceuticals, petroleum.
  • Keywords: startup, strategy, digital transformation, Internet of Things, Industry 4.0, M2M, mobile, keyless, authorization processes, predictive analytics, software development, app development, sensor development, near shore, handover.
  • Tools / methods: content management system (Craft, Typo 3), Jira, Confluence, ARIS, yEd, MS Project, UML, BPMN, RFID, Bluetooth Low Energy, MS Azure, embedded engineering, cloud, Scrum, agile development, product management, software development.
  • Project languages: German, English, Spanish.
  • Outcome: implemented proof of concept & prototype, prepared market test.
Dec 2016 - Sep 2020
3 years 10 months

Service Provider, Project Manager

Sanofi

  • Provided project managers to support and direct the field force in launching a new product line.
  • Keywords: business development, product launch, OTC, field force, call center.
  • Tools / methods: PMP, MS SharePoint, negotiations.
  • Project language: German.
  • Outcome: successful product launch, sales process KPIs, efficiency improvements.
Sep 2016 - Jul 2017
11 months

Project Manager, Rollout Manager

MRM McCann / Opel

  • Planned and executed CMS migration from Adobe CQ5 to Adobe AEM for the UK, Spain, Italy, and France; project management, management communication, consulting, international coordination, user requirements assessment, coordination of country organizations & vendors, process design, presentations, coaching, onboarding.
  • Keywords: efficiency improvement, offshore software development.
  • Tools / methods: content management system Adobe AEM, Adobe CQ5, Adobe DAM, Egnyte, Jira, Confluence, MS SharePoint, MS Project, yEd, Scrum, agile development.
  • Project languages: English, German.
  • Outcome: successful international rollouts, establishment of new processes.
Feb 2016 - Sep 2016
8 months

Project Manager, Business Consultant

Lufthansa Technik

  • Consulting, design and implementation of a proof of concept for asset localization, creation of use cases, technology & sensor provider scouting, business analysis, network technology scouting, presentations, support for request for proposal (RfP), business case support.
  • Keywords: cost reduction, Internet of Things, Industry 4.0, digital transformation.
  • Tools / methods: Jira, Confluence, LoRa, RFID, M2M, Bluetooth Low Energy, sensors.
  • Project languages: German, English.
  • Outcome: business case creation, board approval.
Jan 2015 - Present
10 years 11 months
Vienna, Austria

Managing Partner, Consultant

Kapitel D GmbH

  • Advisory and operational implementation of digital transformation.
  • Product development, Industry 4.0, M2M, digitization.
  • Advisory and operational implementation of innovation processes, agile working.
  • Project leadership, project management.
Jan 2012 - Feb 2015
3 years 2 months

Project Manager, Business Consultant, User Requirements Engineer

Sanofi Europe

  • Created business plan for rolling out a commercial CMS; implemented digital corporate strategy, sustainable reduction of IT and marketing costs, CMS evaluation, evaluation of technical & creative vendors, RfI / RfP process, planning & Europe-wide CMS rollout including migration of existing systems, managing internal and external vendors, stakeholder management, risk management, controlling, reporting, change management, management communication, process design, coaching, training.
  • Keywords: internet, e-learning, multi-channel strategy, marketing, sales, near-shoring.
  • Tools / methods: content management system, Adobe CQ5, Sitecore, Siebel, Oracle, Jira, Confluence, MS SharePoint, PMP, Scrum, near-shore / off-shore development.
  • Project language: English, German.
  • Result: Board approval; migration of 70+ websites to the new CMS portal, massive IT cost reduction through strategic platform change, six-figure cut in vendor fees, selection of the chosen CMS as global platform. Project volume: seven-figure.
Sep 2010 - Dec 2011
1 year 4 months

Project Manager, Consulting

Sanofi Germany

  • Managed and executed digital projects in a dysfunctional work environment; led internal collaboration across multiple locations, crisis management, de-escalation, IT department coordination, vendor management, stakeholder communication, organizational consulting.
  • Keywords: trouble-shooting, risk management, de-escalation.
  • Tools / methods: PMP, mediation, presentations, workshops.
  • Project language: German, English.
  • Result: Commissioned CMS analysis, organizational changes.
Dec 2008 - Aug 2015
6 years 9 months

Business Consultant, Business Analyst, Coach

Lufthansa Technik

  • Analyzed and provided strategic advice for evaluating and rolling out a site-wide e-learning tool for 20,000 Lufthansa Technik employees, replacing the existing tool; consulting, vendor management, change management, stakeholder management, management communication, coaching.
  • Keywords: web-based training, know-how transfer, enabling, cost reduction, compliance.
  • Tools / methods: RfI, RfP, Epiance, SAP Workforce Performance Builder, Datango, TTS, Adobe Captivate, workshops, presentations.
  • Project language: German, English.
  • Result: Rollout of a company-wide e-learning tool, delivery of numerous trainings. Trained multiple departments and staff (train the trainer). Project volume: seven-figure.
Nov 2008 - Feb 2011
2 years 4 months

Consultant, User Requirements Engineer, Business Analyst, Project Manager

Austrian Federal Railways (ÖBB)

  • Provided strategic advice on evaluating and implementing a communication and collaboration platform for 15,000 employees across eight independent companies; created business case, led project management, managed internal and external vendors, presentations, coaching, management communication, stakeholder management.
  • Keywords: intranet, collaborative work, social media, marketing, IT.
  • Tools / methods: RfI, RfP, PMP, MS SharePoint, .NET development, design.
  • Project language: German, English.
  • Result: Rollout of MS SharePoint 2010. Project volume: seven-figure.
Jan 2007 - Dec 2007
1 year

General Manager

Carsablanca

  • Set up organization, built team, product development, established partnerships, managed vendors, stakeholder management, oversaw software development, offshore development, presentations.
  • Keywords: Web 2.0, venture capital, milestones.
  • Tools / methods: Ruby on Rails, PMP, Amazon Web Services.
  • Project language: German, English.
  • Result: Grew team to 20 staff. Secured Series A funding (seven-figure). Achieved milestones (users / registered users).
Feb 2006 - Dec 2008
2 years 11 months

Business Consultant

  • Development of a mobile tool to capture and audit-proof store custody transfers in car rental and fleet management.
  • Industry: Startup, IT, Car Rental, Logistics.
  • Keywords: Mobile, Service Provider Management, Digital Fleet Management.
  • Tools / Methods: PMP, Presentations.
  • Project Language: English, German.
  • Outcome: Spin-off into a standalone company. Company bought by a financial investor (7-figure).
Nov 2005 - Apr 2006
6 months

Service Provider, Internet Lead Agency, Project Lead

ÖBB

  • Introduction of an employee platform for the corporate holding and 7 independent subsidiaries; team building, consulting, coordination of internal and external service providers, stakeholder management.
  • Keywords: Holding, Intranet, State-owned Enterprise.
  • Tools / Methods: MS SharePoint, PMP.
  • Project Language: German.
  • Outcome: Strategy and intranet concept, board approval, solution implementation.
Mar 2005 - Jan 2006
11 months

Service Provider, Managing Director, Project Manager

ÖBB

  • Introduction of a CMS, troubleshooting, stakeholder communication, management communication, presentations, team building, payment integration, organizational development, concept, coordination of internal and external service providers.
  • Tools / Methods: Livelink/OpenText Content Management System, PMP.
  • Project Language: German.
  • Outcome: Implementation of the internet platform on time and within budget.
Jun 2000 - Jun 2004
4 years 1 month

Service Provider; Managing Director of a Digital Lead Agency

Österreichische Volksbanken

  • Oversight of all digital activities, implementation of a commercial CMS, management consulting, organizational consulting, stakeholder management, budget responsibility, workshops, introduction of various financial tools, etc.
  • Keywords: Digital Transformation, Transaction-based Internet.
  • Tools / Methods: Interwoven TeamSite Content Management System, PHP, Marketing.
  • Project Language: German.
  • Outcome: Overall responsibility for the internet. Implementation of numerous individual projects.
Jun 2000 - Apr 2001
11 months

Managing Director of a Regional Subsidiary

Kabel New Media AG

  • Analysis and development of proposals for cost reduction while increasing efficiency of a publicly traded company; analysis of internal cost structures of 7 regional subsidiaries in the DACH region.
  • Project Language: German, English.
  • Outcome: Revision of internal transfer pricing, increase of internally provided services, creation of competence centers; strengthening technical infrastructures, proposals and initiation of company mergers.
Jan 2000 - Dec 2015
16 years
Vienna, Austria

Co-Founder, Managing Partner

Kabel New Media Wien GmbH

  • Founder and minority shareholder of a subsidiary of a publicly traded company.
  • Regional Managing Director for CEE.
  • Responsible for product, finance, IT, and creative.
  • Development and implementation of sustainable cost reduction programs.
  • Management buy-out after the parent company's insolvency (11/2001).
  • Major digital projects for BMW, Dresdner Bank, Austrian Volksbanks, Austrian Federal Railways, Henkel, Karstadt, Milchstraßen Verlag, Lufthansa Technik, Gehe Pharma, IDG Verlag.
Jan 1999 - Dec 2000
2 years
Hamburg, Germany

Member of the management team, Unit Director, Director Text/Content

Kabel New Media GmbH

  • Profit-responsible unit leadership (50 employees, approx. €8M revenue).
  • Director of Text (50 employees) in a matrix organization.
  • Development and implementation of internet services.
  • Internet lead agency for BMW, Dresdner Bank, Milchstraßen Verlag, Henkel, Karstadt.
  • IPO of the company in summer 1999.
Jan 1993 - Dec 2000
8 years

Overall responsible for text/content on BMW.com, introduction & expansion of content management system

BMW

  • Overall responsibility for text/content on BMW.com.
  • World's first closed premium automotive user group on the internet.
  • Various interactive formats to showcase technical innovations.
  • Web-based launch of the BMW Z3 Coupé.
  • Launch of the new Mini.
  • E-commerce.
  • Worldwide BMW product catalogs.
Jan 1993 - Dec 2000
8 years

Lead internet agency manager, introduction & expansion of the content management system

Celesio / Gehe Pharma Handels GmbH

  • Built and maintained an international pharmacy portal.
  • CMS, CRM.
  • Lead internet agency manager.
  • Evaluated and implemented CMS.
Jan 1993 - Dec 2000
8 years

Lead internet agency for retail banking, introduction & expansion of content management system

Dresdner Bank

  • Lead internet agency for retail banking.
  • Evaluation and implementation of CMS.
Jan 1993 - Dec 2000
8 years

Internet Agency Lead, introduction & expansion of CMS

Henkel Waschmittel

  • Internet Agency Lead.
  • Evaluation and implementation of CMS.
Jan 1993 - Dec 2000
8 years

Internet Agency Lead, introduction & expansion of CMS

Karstadt

  • Internet Agency Lead.
  • Evaluation and implementation of CMS.
  • E-commerce.
Jan 1993 - Dec 2000
8 years

Direct marketing campaign for automotive product launch, introduction & expansion of CMS

Porsche

  • Direct marketing campaign for automotive product launch (Porsche Boxster).
Jan 1993 - Dec 2000
8 years

Internet Agency Lead, introduction & expansion of CMS

Verlagsgruppe Milchstraße

  • Internet Agency Lead.
  • First CMS vignette in Germany.

Summary

Founding, leading and structuring companies, organizations and teams

Budgets: €50M; Staff: 50 employees; Teams: 120 people

Building startups in internet, digital platforms and Industrial Internet of Things (IIoT)

Coaching & mentoring agile work in teams and organizations

Languages

German
Native
English
Native
Spanish
Advanced
French
Elementary
Italian
Elementary

Education

Oct 1985 - Jun 1991

University of Freiburg im Breisgau; University College Cardiff; University of Hamburg

Master of Arts · English Studies, Political Science, Spanish · Cardiff, United Kingdom

Certifications & licenses

Project Management Professional / PMP

PMI

Scrum Master

Scrum Alliance

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