Thomas B. - Scrum Master, Team Coaching, Product Owner, Product Manager

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Vienna, Austria

Experience

Feb 2024 - Oct 2025

1 year 9 months

Hybrid

Scrum Master, Team Coaching, Product Owner, Product Manager

Österreichische Bundesbahnen (ÖBB) Infrastruktur

Managed a team to ensure sustainable delivery of data from multiple source systems for a data management platform.
Defined and implemented standard processes, analyzed and improved data quality.
Provided training on agile fundamentals and agile ways of working.
Responsible for the agile process, implementation, and integration within the organization.
Ensured effective meeting processes with concrete outcomes and maintained information flow between stakeholders, the product owner, and the team.
Facilitated agile meetings.
Advised management and leadership team.
Trained and coached management on the practical application of agility.
Planned and conducted workshops.
Analyzed and developed requirements engineering, story writing, and documentation, using Jira and Confluence.
Keywords: Digital Transformation, SAFe, Scrum, Kanban, Consulting, Digital Enabling, Coaching, Project Planning, User Stories, Controlling, Data Management, RINF.
Tools / Methods: Agile working, Jira, Confluence, Miro, MS Teams, Power BI, AWS, Databricks.
Project language: German, English.
Result: Established agile processes, introduced quantitative and qualitative metrics (KPIs), increased efficiency, and improved employee satisfaction.

Jun 2022 - Jun 2023

1 year 1 month

Project Manager

Auto Club Europa (ACE)

Implemented the strategic decision to migrate from Typo3 to AEM.
Consulting, business analysis, project setup; requirements engineering, project reengineering; board presentations; reissuing project RFI, RFP; controlling.
Change management, advising on technical architecture, creating specifications; managing and leading internal and external project team members and service providers.
Keywords: Digital Transformation, Consulting, Digital Enabling, Project Planning, Sourcing, Business Model Development, RFI, RFP, Digital Sales.
Tools / Methods: Adobe AEM, Typo3, MS Teams, DAM, Confluence, AWS Cloud, Lucid, Miro.
Project language: German.
Result: Onboarded new service providers, restarted the project, and executed the migration.

May 2022 - Oct 2022

6 months

Project Manager / Product Owner

Alles Auto

Ensured the development of a startup web portal for the brick-and-mortar automotive market in Germany.
Built the dealer area for managing products and services.
Business analysis, user requirements, team coordination.
Keywords: Digital Transformation, Consulting, Digital Enabling, Project Planning, Sourcing, Business Model Development, RFI, RFP, Digital Sales.
Tools / Methods: Jira, Confluence, Spryker, PHP.
Project languages: English, German.
Result: Go-live of alles.auto in 11/2022.

May 2021 - Jul 2021

3 months

Project Manager / Product Owner

Aldi Süd

Adapted and extended various Adobe AEM versions for the markets: a) USA, b) Germany, Austria, Italy, Slovenia, UK.
Switched from CMS Typo3 to Adobe AEM in the USA.
Customized and extended Adobe AEM for D, A, I, SLO, and UK.
Integrated with Digital Asset Management, e-commerce, and ERP.
Conducted legacy analysis of project-specific requirements in Jira/Confluence.
Defined requirements in the form of user stories.
Created functional specifications, prepared tests.
Developed technical documentation.
Keywords: Business Analysis, Requirements Engineering, Storytelling.
Tools / Methods: AWS Cloud, Jira, Confluence, Spryker, Figma, Miro, Agile, Scrum, Adobe DAM.
Project languages: English, German.
Result: Launched USA website, stabilized and extended websites for Germany, Austria, Italy, Slovenia, UK.

Apr 2020 - Dec 2020

9 months

Project Manager and Collaboration Partner

RWTH Aachen, Universidad Autónoma de Madrid (UAM), TU Dortmund

One of four winners of the Europe-wide call for implementing innovative software projects: development and technology transfer with Universidad Autónoma de Madrid (UAM) and TU Dortmund for the commercial use of innovative, energy-saving sensor technologies combined with modern web technologies.
Keywords: Self-calibrating sensor technology, Internet of Things, EU funding, Tetramax Horizon 2020, Low-energy computing.
Tools / Methods: Software development, hardware, business analytics.
Project languages: English, German.
Result: Winner of Tetramax 3; Tetramax 3 overall.

Oct 2019 - Dec 2024

5 years 3 months

Founder, Product Owner

Development of business model, processes, product, strategy, business planning, operational implementation.
Multi-tenant, multilingual web application.
Authentication via mobile devices (app).
Sensor technology (liquids).
Embedded system (custom microcontroller).
Artificial intelligence.
Team building, organizational development.
Fundraising, grants.
Requirements engineering, business analysis.
Presentations, communication.
Industry: Industrial Internet of Things (IIoT), energy, construction, transportation, logistics.
Keywords: start-up, nearshore, digital transformation, Internet of Things, M2M, sensor technology, artificial intelligence (AI), predictive analytics, mobile app.
Tools / methods: BPMN, Atlassian, Confluence, Jira, agile development, cloud, near-shoring, capacitive sensing, embedded systems, Bluetooth Low Energy, app, mobile services, SaaS.
Languages: German, English, Spanish.
Results: Handover of the product to the production environment at the client (white label). Grants from national and international funding bodies.

Jul 2019 - Dec 2019

6 months

Consultant, Product Owner, Project Manager

Lanxess

Expansion and international roll-out of intranet with CMS Sitecore in cloud-based Microsoft Azure hosting; managing service providers after provider changes, stakeholder management, management presentations, controlling, implementation and monitoring of operating concept, governance model; coordinating departments, managing transformation from hybrid model to fully cloud-based hosting.
Keywords: consulting, coaching, change management, training.
Tools / methods: Sitecore 9, Azure Cloud, Azure DevOps, Azure Search, hybrid environment, SXA, PaaS, Solr, Jira, Confluence, Aha!, Celum, Scrum, agile development, Camtasia, SnagIt.
Project languages: German, English.
Result: roll-outs in USA, Europe, China.

Nov 2018 - Dec 2019

1 year 2 months

Consultant, Product Owner, Project Manager

Lanxess

Launch of global internet portal on CMS Sitecore in cloud-based Microsoft Azure hosting; capacity management, management of internal and external service providers, management of user requirements, coordination of provider changes, stakeholder management, management communication, effort and time planning, controlling; creation of role-rights concept, operating concept, governance model; coordination of departments, knowledge development.
Keywords: consulting, coaching, change management, organizational development, nearshore development, SaaS, testing, software development, e-learning.
Tools / methods: content management system, Jira, Confluence, MS Azure DevOps, Aha!, cloud, Scrum, agile development, Camtasia, SnagIt.
Project languages: German, English.
Result: internet launch 12/2019, development of roadmap for expansion phases 2020/21.

May 2018 - Mar 2019

11 months

Project Manager, Client

Universidad Autónoma de Madrid (UAM)

Development of proprietary sensor technology for an innovative product to reliably use and monitor commercial diesel tanks.
Keywords: innovation, research (FFG), Industrial Internet of Things (IIoT), Industry 4.0, M2M, R&D, sensor technology, embedded systems, machine learning.
Project languages: German, Spanish, English.
Result: funded innovation project, implementation of demonstrator.

Apr 2018 - Jun 2019

1 year 3 months

Consultant, Product Owner, Project Manager

Lanxess

Launch of global intranet with CMS Sitecore in cloud-based Microsoft Azure hosting; planning and execution of provider changes, managing service providers, stakeholder management, management presentations, crisis management, controlling, creation of role-rights concept, operating concept, governance model; coordination of departments, evaluation and implementation of user requirements, planning & controlling content migration, planning & advising on knowledge development; planning global roll-out, selection and introduction of digital asset management (DAM) tool.
Keywords: consulting, coaching, escalation management, change management, organizational development, nearshore development, testing, e-learning.
Tools / methods: Sitecore 9, Azure Cloud, Azure DevOps, Azure Search, hybrid environment, SXA, PaaS, Solr, VSTS, Jira, Confluence, Celum, Scrum, Kanban, agile development.
Project languages: German, English, Spanish.
Result: project consolidation, replanning & execution of intranet launch, development of roadmap 2019-2020; cost reduction for service providers in the high six-figure range.

Mar 2017 - May 2018

1 year 3 months

Product Owner, Investor

Product development for access control of mobile and stationary refueling stations with real-time data transmission including recommended actions, business model development, proof of concept, prototype, team building, funding, user requirement engineering, use cases, managing vendors, presentations.
Industry: construction, logistics, chemical, pharmaceutical, petroleum.
Keywords: startup, strategy, digital transformation, Internet of Things, Industry 4.0, M2M, mobile, keyless, authorization processes, predictive analytics, software development, app development, sensor development, nearshore, custody transfer.
Tools / Methods: Content Management System (Craft, Typo3), Jira, Confluence, ARIS, yEd, MS Project, UML, BPMN, RFID, Bluetooth Low Energy, MS Azure, embedded engineering, cloud, Scrum, agile development, product management, software development.
Project languages: German, English, Spanish.
Outcome: proof of concept & prototype implemented, market test preparation.

Dec 2016 - Sep 2020

3 years 10 months

Service Provider, Project Manager

Sanofi

Providing project managers to support and manage the field force in the launch of a new product line.
Keywords: business development, product launch, OTC, field force, call center.
Tools / Methods: PMP, MS SharePoint, negotiations.
Project language: German.
Outcome: successful product launch, sales process KPIs, efficiency improvements.

Sep 2016 - Jul 2017

11 months

Project Manager, Rollout Manager

MRM McCann / Opel

Planning and executing CMS migration from Adobe CQ5 to Adobe AEM for UK, Spain, Italy, France; project management, management communication, consulting, international coordination, evaluating user requirements, coordinating country organizations & vendors, process design, presentations, coaching, onboarding.
Keywords: efficiency improvement, offshore software development.
Tools / Methods: Adobe AEM content management system, Adobe CQ5, Adobe DAM, Egnyte, Jira, Confluence, MS SharePoint, MS Project, yEd, Scrum, agile development.
Project languages: English, German.
Outcome: successful international rollouts, establishment of new processes.

Feb 2016 - Sep 2016

8 months

Project Manager, Business Consultant

Lufthansa Technik

Consulting, design and implementation of a proof of concept for asset localization, creating use cases, scouting sensor technologies & vendors, business analysis, scouting network technologies, presentations, supporting request for proposal (RfP), supporting business case development.
Keywords: cost reduction, Internet of Things, Industry 4.0, digital transformation.
Tools / Methods: Jira, Confluence, LoRa, RFID, M2M, Bluetooth Low Energy, sensor technology.
Project languages: German, English.
Outcome: business case development, board approval.

Jan 2015 - Present

10 years 11 months

Vienna, Austria

Managing Partner, Consultant

Kapitel D GmbH

Consulting and hands-on implementation of digital transformation.
Product development, Industry 4.0, M2M, digitization.
Consulting and hands-on implementation of innovation processes, agile working.
Project management and leadership.

Jan 2012 - Feb 2015

3 years 2 months

Project Manager, Business Consultant, User Requirements Engineer

Sanofi Europe

Creation of a business plan for the launch of a commercial CMS; implementing the digital corporate strategy, sustainable reduction of IT and marketing costs, CMS evaluation, evaluation of technical & creative vendors, RFI / RFP process, planning & Europe-wide rollout of CMS including migration of existing systems, management of internal and external vendors, stakeholder management, risk management, controlling, reporting, change management, management communication, process design, coaching, training.
Keywords: internet, e-learning, multi-channel strategy, marketing, sales, near-shoring.
Tools / Methods: Content Management System, Adobe CQ5, Sitecore, Siebel, Oracle, Jira, Confluence, MS SharePoint, PMP, Scrum, near-shore / off-shore development.
Project languages: English, German.
Outcome: executive board approval; migration of 70+ websites to new CMS portal, massive reduction in IT costs through strategic platform change, six-figure reduction in vendor fees, selection of the chosen CMS as global platform. Project volume: seven-figure.

Sep 2010 - Dec 2011

1 year 4 months

Project Manager, Consulting

Sanofi Germany

Management and implementation of digital projects in a dysfunctional work environment; coordinating internal collaboration across multiple sites, crisis management, de-escalation, coordination of IT departments, vendor management, stakeholder communication, organizational consulting.
Keywords: troubleshooting, risk management, de-escalation.
Tools / Methods: PMP, mediation, presentations, workshops.
Project languages: German, English.
Outcome: commissioned CMS analysis, organizational changes.

Dec 2008 - Aug 2015

6 years 9 months

Business Consultant, Business Analyst, Coach

Lufthansa Technik

Analysis and strategic consulting for the evaluation and rollout of a site-wide e-learning tool for 20,000 Lufthansa Technik employees, replacing the existing tool; consulting, vendor management, change management, stakeholder management, management communication, coaching.
Keywords: web-based training, know-how transfer, enabling, cost reduction, compliance.
Tools / Methods: RFI, RFP, Epiance, SAP Workforce Performance Builder, Datango, TTS, Adobe Captivate, workshops, presentations.
Project languages: German, English.
Outcome: introduction of a company-wide e-learning tool, implementation of numerous training courses. Training of multiple departments and employees (train-the-trainer). Volume: seven-figure.

Nov 2008 - Feb 2011

2 years 4 months

Consultant, User Requirements Engineer, Business Analyst, Project Manager

Austrian Federal Railways (ÖBB)

Strategic consulting for the evaluation and rollout of a communication and collaboration platform for 15,000 employees across 8 independent companies; business case development, project management, management of internal and external vendors, presentations, coaching, management communication, stakeholder management.
Keywords: intranet, collaborative work, social media, marketing, IT.
Tools / Methods: RFI, RFP, PMP, MS SharePoint, .NET development, concept design.
Project languages: German, English.
Outcome: rollout of MS SharePoint 2010. Volume: seven-figure.

Jan 2007 - Dec 2007

1 year

General Manager

Carsablanca

Building the organization, team building, product development, establishing partnerships, vendor management, stakeholder management, managing software development, offshore development, presentations.
Keywords: Web 2.0, venture capital, milestones.
Tools / Methods: Ruby on Rails, PMP, Amazon Web Services.
Project languages: German, English.
Outcome: built a team of 20 employees. Secured Series A funding (seven-figure). Achieved milestones (users / registered users).

Feb 2006 - Dec 2008

2 years 11 months

Business Consultant

Development of a mobile tool for capturing and securely storing custody transfers in the area of car rental / fleet management.
Industry: startup, IT, car rental, logistics.
Keywords: mobile, vendor management, digital fleet management.
Tools / methods: PMP, presentations.
Project language: English, German.
Result: Spin-off into an independent company. Company acquired by a financial investor (7-figure).

Nov 2005 - Apr 2006

6 months

Service Provider, Internet Lead Agency, Project Management

ÖBB

Implementation of an employee platform for the corporate holding and 7 independent subsidiaries; team building, consulting, management of internal and external vendors, stakeholder management.
Keywords: holding company, intranet, state-owned enterprise.
Tools / methods: MS SharePoint, PMP.
Project language: German.
Result: strategy and intranet concept, board approval, solution implementation.

Mar 2005 - Jan 2006

11 months

Service Provider, Managing Director, Project Manager

ÖBB

Implementation of a CMS, troubleshooting, stakeholder communication, management communication, presentations, team building, payment integration, organizational development, concept, management of internal and external vendors.
Tools / methods: Livelink/OpenText content management system, PMP.
Project language: German.
Result: delivery of the internet platform on time / within budget.

Jun 2000 - Jun 2004

4 years 1 month

Service Provider; Managing Director Digital Lead Agency

Österreichische Volksbanken

Oversight of all digital activities, introduction of a commercial CMS, management consulting, organizational consulting, stakeholder management, budget responsibility, workshops, implementation of various financial tools, etc.
Keywords: digital transformation, transaction-based internet.
Tools / methods: Interwoven TeamSite content management system, PHP, marketing.
Project language: German.
Result: overall responsibility for the internet. Execution of numerous individual projects.

Jun 2000 - Apr 2001

11 months

Managing Director Regional Subsidiary

Kabel New Media AG

Analysis and development of proposals for cost reduction while increasing efficiency of a publicly listed company; analysis of internal cost structures of 7 regional subsidiaries in the DACH region.
Project language: German, English.
Result: revision of internal transfer pricing, increased internal service availability, creation of competence centers; strengthening of technical infrastructures, proposals and initiation of corporate mergers.

Jan 2000 - Dec 2015

16 years

Vienna, Austria

Co-Founder, Managing Partner

Kabel New Media Vienna GmbH

Founder and minority shareholder of the subsidiary of a publicly listed company.
Regional Managing Director CEE.
Responsible for product, finance, IT, and creative.
Expansion and implementation of sustainable cost reduction programs.
Management buy-out after insolvency of the parent company (11/2001).
Large digital projects for clients including BMW, Dresdner Bank, Austrian Volksbanken, Austrian Federal Railways, Henkel, Karstadt, Milchstraßen Verlag, Lufthansa Technik, Gehe Pharma, IDG Publishing.

Jan 1999 - Dec 2000

2 years

Hamburg, Germany

Member of the Executive Board, Unit Director, Director Text / Content

Kabel New Media GmbH

Unit management with P&L responsibility (50 employees, approx. €8M in revenue).
Director of Text (50 employees) in a matrix organization.
Development and implementation of internet services.
Lead internet agency for clients including BMW, Dresdner Bank, Milchstraßen Verlag, Henkel, Karstadt.
Company IPO in summer 1999.

Jan 1993 - Dec 2000

8 years

Head of Text / Content for BMW.com, Introduction & Expansion of Content Management System

BMW

Overall responsible for text/content of BMW.com.
World's first closed premium automotive user group on the internet.
Various interactive formats to showcase technical innovations.
Web-based launch of the BMW Z3 Coupé.
Launch of the new Mini.
E-commerce.
Global BMW product catalogs.

Jan 1993 - Dec 2000

8 years

Head of Lead Internet Agency, Introduction & Expansion of Content Management System

Celesio / Gehe Pharma Handels GmbH

Development and maintenance of an international pharmacists' portal.
CMS, CRM.
Lead agency manager for internet.
Evaluation and introduction of CMS.

Jan 1993 - Dec 2000

8 years

Lead Agency for Retail Internet Business, Introduction & Expansion of Content Management System

Dresdner Bank

Lead agency for the retail internet business.
Evaluation and introduction of CMS.

Jan 1993 - Dec 2000

8 years

Lead Internet Agency, Implementation & Expansion of Content Management System

Henkel Waschmittel

Lead Internet Agency.
Evaluation and Implementation of CMS.

Jan 1993 - Dec 2000

8 years

Responsible Lead Internet Agency, Implementation & Expansion of Content Management System

Karstadt

Responsible Lead Internet Agency.
Evaluation and Implementation of CMS.
E-commerce.

Jan 1993 - Dec 2000

8 years

Direct Marketing Campaign for Automotive Product Launch, Implementation & Expansion of Content Management System

Porsche

Direct Marketing Campaign for Automotive Product Launch (Porsche Boxster).

Jan 1993 - Dec 2000

8 years

Responsible Lead Internet Agency, Implementation & Expansion of Content Management System

Verlagsgruppe Milchstraße

Responsible Lead Internet Agency.
Germany's first CMS vignette.

Summary

I have built and structured companies, teams, and organizations across various industries such as digital platforms, Internet, and Industrial Internet of Things. My background includes founding startups, developing business models, and leading agile teams to achieve measurable improvements. I coach teams and management on agile practices while managing strategic transformations and efficient process improvements. My experience spans entire project life cycles, ensuring clear communication, sustainable growth, and operational excellence for all stakeholders.