Founder and CEO

I was hired at Smart to steer the Rollout of the smart Europe IT Infrastructure with the goal to Increase Sales and help the company to build processes on organisational as well as on technical level.

The greatest challenge was a very young and fast-growing company in a very challenging working environment that lacked structure and processes in an enterprise eCommerce architecture.

My responsibilities:

• Management responsibility of +25 teams with nearshore and offshore teams in India and China
• Support and preparation of market rollouts
• Creation and introduction of agile processes and working methods
• Reporting to the leadership team
• Cross-organizational collaboration with up to 100 stakeholders
• Coaching Product Owners and supporting the implementation of user stories
• Restructuring the teams according to agile working methods
• Central Roadmap planning and prioritization
• Close work with Operations in ServiceNow

Tools and technology: SAP Hybris (Commerce Cloud), SA/4 Hana, Salesforce Marketing Cloud, Jira, Confluence, Mural, BitBucket, ServiceNow

Working at Klarna Inside the Checkout to Increase Retention in the iOS and Android APP and User Engagement by developing a Cash Back Offer for people to increase In Mall Sales and Onboard more merchants.

Responsibilities:

• Roadmap Planning
• Feature Prioritization
• Stakeholder Management of +50 Stakeholders
• Rollout Planning
• Backlog management
• Product Development and Optimization
• Resource Management
• Managing the refactoring of legacy code

Tools and Technologies: React.js – Java, Kafka, Azure, AWS Elastic Cloud, Custom Headless CMS, – Postgres - SAP Hana – Hotjar –Miro, Jira, OKRs

For this Project, I was hired to help the Team to create customised and personalised User Experience to analyse Data and create hypotheses for optimizing user flow and conversion rates. Additionally, to increase the upselling of ancillaries within the Internet Booking Experience (eCommerce) at Condor Flugdienst GmbH.

Responsibilities (as eCommerce Business Analyst & Product Owner & UX Consultant):

• Chief Product Owner
• Helping Product Owners to write user stories and manage the Product Backlog
• Business Analyses to optimize the user experience for the whole Online Booking Experience.
• Concept Definition for a data-driven customer journey
• Defining Tests for a customized user Experience
• Stakeholder management and definition of API Connections for a user login and a personalised user journey

Additionally, as Freelance Product Owner for the new homepage (Web and Mobile Experience, 04/2021 – 09/2021): As a freelance Product Owner, I was put in charge to re-design the major page [link] to facelift and modernize the flight booking experience for customers.

Responsibilities (for homepage project):

• Steering 3 agencies and individuals as a cross-functional team
• Management of the condor.com homepage relaunch project
• Defining requirements
• Stakeholder management
• Release management
• Defining a rollout strategy
• Setting up Data driven A/B Tests to determine the user-centric Layout
• Defining a data-driven implementation Strategy

Tools and Technologies (for homepage project): React.js, JavaScript, HTML5/CSS3, Java, Postgres, Oracle DB, SAP Hana, Salesforce Marketing Cloud, ContentSquare, Monetate, Hotjar – Google Suite, Miro, Jira, MS Business Suite

Working on the major Service from DHL, the Delivery and Tracing (DHL Paket) APP, managing the Product Backlog together with the Product Owner and ensuring smooth development of the optimized new APP version.

Responsibilities:

• Developing a controlling board for velocity and resource measurement in Confluence
• Coaching the Product Owner to write better User Stories
• Interviewing individual team members and solving individual issues within the production Team of the APP
• Organizational Coaching of a cross-functional team
• Adjusting and refining user stories with the Product Owner
• Optimizing team efficiency and overall management
• Facilitating scrum meetings planning, review, retros, and backlog refinement

Tools and Technologies: JavaScript, HTML5/CSS3, Postgres, Oracle DB, InVision, Miro, Jira/Atlassian, Progressive Webapp, Zapier

Hired via Devolute. This project required integration of HTML-based templates into the Sennjet CMS by Sennheiser, based on Ruby on Rails. As a Product Owner, I was responsible for creating user stories and testing the developed increments based on User Acceptance Criteria. Next to this, I was also providing consultancy to define a customer journey, call to actions, and the online product sale.

Responsibilities:

• Conducting user story (definition & mapping) Workshops
• Writing user stories & acceptance criteria
• Establishing project management tools like Jira Managing up to 15 international stakeholders (USA & Germany)
• Weekly/biweekly sprint planning meetings, sprint reviews & retrospectives
• Cross-functional team management and steering agencies like Acid21 (delivering designs) or Sennheiser development department
• Product backlog management
• Prioritizing user stories based on business values

Tools and Technologies: Ruby (On Rails), JavaScript, HTML5/CSS3, Redmine, Zapier

Hired via Dayone (Service Design Agency). In this project, I was more on the consultant side and helped the Project Manager to manage the new Marketplace from Volkswagen. I was hired to help to manage/steer several agencies such as Etventure for the development or SinnerSchrader for the Marketing and Content of the new website for the Used Car section inside the Volkswagen Marketplace Environment.

Responsibilities:

• Managing the new E-Commerce marketplace for VW (Used Cars)
• Rollout planning & project management (Scrum)
• Business Consulting
• Cross-functional team management of several agencies like Sinner & Shrader (Tracking) and Etventure (Development)
• Defining user stories, business needs, and tracking concepts
• Optimizing Customer Journey
• Requirement management

Tools and Technologies: Jira / Atlassian, Zapier, Invision

Hired via Devolute. In this project, I was directly responsible for budgeting and Product Ownership. With the development team, we directly implemented the designs delivered by Zeplin into the Scrivito CMS from Infopark.

Responsibilities:

• Rollout planning and project execution for the Infopark cms
• User Story definition
• Budget calculation
• Requirement management
• Backlog management
• Agile project management (Scrum)
• Managing 2 cross-functional teams of up to 12 people (in Berlin) including UX/UI Designer and Developers
• Quality assurance: Bug testing & defining acceptance criteria

Tools and Technologies: Ruby (On Rails), JavaScript, HTML5/CSS3, Redmine, Zapier

This project required integration of HTML-based templates into the Sennjet CMS by Sennheiser, based on Ruby on Rails. As a Product Owner, I was responsible for creating user stories and testing the developed increments based on User Acceptance Criteria. Next to this, I was also providing consultancy to define a customer journey, call to actions, and the online product sale.

Responsibilities:

• Conducting user story (definition & mapping) Workshops
• Writing user stories & acceptance criteria
• Establishing project management tools like Jira Managing up to 15 international stakeholders (USA & Germany)
• Weekly/biweekly sprint planning meetings, sprint reviews & retrospectives
• Cross-functional team management and steering agencies like Acid21 (delivering designs) or Sennheiser development department
• Product backlog management
• Prioritizing user stories based on business values

Tools and Technologies: Ruby (On Rails), JavaScript, HTML5/CSS3, Redmine, Zapier