René (Simon) Pfisterer

Founder and CEO

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Berlin, Germany

Experience

Aug 2023 - Present
2 years 6 months

Founder and CEO

REKIT Online GmbH

  • Changed from a freelancer to a company owner providing eCommerce IT consultancy at larger scale with a team of freelancers
  • Services:
  • eCommerce consulting
  • CRO analysis and optimisation
  • Technical SEO & PageSpeed optimisation
  • Frontend/backend development
  • A/B split test design & development
Jun 2023 - Mar 2024
10 months

Central Product Owner

smart Europe GmbH

  • Steered rollout of smart Europe IT infrastructure to increase sales and build organisational and technical processes
  • Managed over 25 nearshore and offshore teams in India and China
  • Supported and prepared market rollouts
  • Created and introduced agile processes and working methods
  • Reported to leadership team
  • Collaborated cross-organisationally with up to 100 stakeholders
  • Coached Product Owners and supported implementation of user stories
  • Restructured teams according to agile methods
  • Planned and prioritised a central roadmap
  • Worked closely with operations in ServiceNow
  • Tools and technology: SAP Hybris (Commerce Cloud), SAP S/4Hana, Salesforce Marketing Cloud, Jira, Confluence, Mural, Bitbucket, ServiceNow
Jul 2022 - Dec 2022
6 months

Interim Freelance Product Owner

Kaiser & Kraft

  • Led product discovery journey and shop improvements
  • Integrated Kaiser+Kraft brands into a SAFe-based microservices architecture
  • Managed roadmap and rollout planning
  • Handled stakeholder management of over 50 stakeholders
  • Managed backlog and product development optimisation
  • Developed strategy for migrating external companies during merger
  • Managed refactoring of legacy code
  • Managed ServiceNow operations and sales requirements with Jira
  • Tools and technologies: React.js, Java, PostgreSQL, SAP Hybris, TOP ERP, Salesforce Marketing Cloud, Hotjar, Google Analytics, Miro, Jira, Spryker, Oracle DB
Dec 2021 - Jun 2022
7 months

Agile Product Owner, Deals and Card Enrollment

Klarna

  • Worked within checkout to increase retention in iOS and Android apps
  • Developed cash back offers to boost in-mall sales and onboard merchants
  • Planned roadmap and prioritised features
  • Managed stakeholder relationships of over 50 stakeholders
  • Conducted rollout planning and backlog management
  • Developed and optimised products
  • Managed resources and legacy code refactoring
  • Tools and technologies: React.js, Java, Kafka, Azure, AWS Elastic Cloud, Custom Headless CMS, PostgreSQL, SAP HANA, Hotjar, Miro, Jira, OKRs
Apr 2021 - Nov 2021
8 months

Freelance Agile Product Owner

Fazua via Codingpassion

  • Conducted business modelling with Lean Agile Canvas
  • Evaluated Scrum vs Kanban and switched to Scrumban
  • Defined user stories and roadmaps
  • Planned rollouts and conducted user testing
  • Defined vision and setup workflows in Jira
  • Performed complete Jira setup and coaching
  • Defined team setup for app development
  • Tools and technologies: React.js, JavaScript, Flutter, HTML5/CSS3, Google Cloud, Miro, Jira, OKRs, Zapier
Apr 2021 - Sep 2021
6 months

Freelance Product Owner, Web and Mobile Experience

Condor Flugdienst GmbH

  • Redesigned condor.com to facelift and modernize flight booking experience
  • Steered three agencies and individuals as cross-functional team
  • Managed homepage relaunch project
  • Defined requirements and handled stakeholder management
  • Managed releases and rollout strategies
  • Set up data-driven A/B tests and implementation strategy
  • Tools and technologies: React.js, JavaScript, HTML5/CSS3, Java, PostgreSQL, Oracle DB, SAP HANA, Salesforce Marketing Cloud, ContentSquare, Monetate, Hotjar, Google Suite, Miro, Jira, MS Business Suite
Oct 2020 - Sep 2021
1 year

Freelance eCommerce Business Analyst & Product Owner & UX Consultant

Condor Flugdienst GmbH

  • Acted as chief product owner
  • Assisted product owners with user stories and backlog management
  • Performed business analyses to optimize online booking experience and upselling of ancillaries
  • Defined data-driven customer journeys and tests for personalized experiences
  • Managed stakeholder relations and API connections for user login and personalised journeys
Jan 2020 - May 2020
5 months

Freelance eCommerce Business Analyst & Product Owner & UX Consultant

Condor Flugdienst GmbH

  • Conducted kickoff and user testing workshops
  • Held user story workshops and wrote user stories
  • Managed Scrum projects, budgets, and resources with SuiteCRM and Confluence
  • Prioritised and refined product backlog
  • Managed stakeholders
  • Tools and technologies: JavaScript, HTML5/CSS3, PostgreSQL, Oracle DB, InVision, Miro, Jira, Progressive Web App, Zapier
Dec 2019 - May 2020
6 months

Freelance Proxy Product Owner

DHL

  • Managed product backlog alongside product owner for DHL Paket delivery and tracing app
  • Developed a controlling board for velocity and resource measurement in Confluence
  • Coached product owner on writing user stories
  • Interviewed team members and resolved production issues
  • Coached cross-functional teams and refined user stories
  • Optimised team efficiency and facilitated Scrum ceremonies
  • Tools and technologies: JavaScript, HTML5/CSS3, PostgreSQL, Oracle DB, InVision, Miro, Jira, Progressive Web App, Zapier
Apr 2019 - Oct 2019
7 months

Freelance Scrum Master & Agile Coach

Daimler Fleetboard Innovation Hub

  • Developed MVP for trailer telematics and logistics with connected app
  • Implemented new workflows and coached product owner on Scrum methodologies
  • Facilitated workshops and removed team impediments
  • Optimised team efficiency and management processes
  • Set up project management with Jira & Confluence and provided Scrum training
  • Defined DoD, DoR, and Scrum board workflows
  • Continuously optimised team velocity
  • Tools and technologies: React.js, JavaScript, Kotlin, HTML5/CSS3, Azure, Docker, Jira, Zapier
Apr 2019 - Oct 2019
7 months

eCommerce Consultant & Product Owner

Sennheiser & Neumann via Devolute

  • Integrated HTML templates into Sennjet CMS on Ruby on Rails
  • Created user stories and UAC-based testing
  • Defined customer journey and calls to action
  • Managed up to 15 international stakeholders
  • Led sprint planning, reviews, and retrospectives
  • Managed agencies and development departments
  • Tools and technologies: Ruby on Rails, JavaScript, HTML5/CSS3, Redmine, Zapier
Nov 2018 - Mar 2019
5 months

Product Owner

Finiata via Devolute

  • Led rollout of German market FinTech platform finiata.de
  • Conducted user story workshops and mapping
  • Managed backlog and refined user stories
  • Planned and executed rollout
  • Managed three cross-functional teams of up to 21 people (Berlin & nearshore)
  • Tools and technologies: Ruby on Rails, JavaScript, HTML5/CSS3, Redmine, Zapier
Nov 2018 - Mar 2019
5 months

eCommerce Consultant & Product Owner

Volkswagen AG via Dayone

  • Consulted on new used-car marketplace development
  • Managed rollout planning and Scrum project management
  • Provided business consulting and cross-functional team management of agencies
  • Defined user stories, business needs, and tracking concepts
  • Optimised customer journey and managed requirements
  • Tools and technologies: Jira, Zapier, InVision
Feb 2018 - Jun 2018
5 months

eCommerce Consultant & Product Owner

Sennheiser via Devolute

  • Refactored legacy Ruby on Rails codebase (Sennjet)
  • Conducted user story definition and mapping workshops
  • Wrote user stories and acceptance criteria
  • Led weekly/biweekly sprint planning, reviews, and retrospectives
  • Established Jira project management tools
  • Managed up to 20 international stakeholders (USA & Germany)
  • Prioritised backlog based on business value
  • Tools and technologies: Ruby on Rails, JavaScript, HTML5/CSS3, Redmine, Zapier
Jun 2017 - Sep 2017
4 months

Product Owner

Infopark via Devolute

  • Budgeted and owned product for Scrivito CMS implementation
  • Implemented Zeplin designs into CMS
  • Planned rollouts and project execution
  • Defined user stories and managed backlog
  • Managed two cross-functional teams of up to 12 people in Berlin
  • Performed QA and defined acceptance criteria
  • Tools and technologies: Ruby on Rails, JavaScript, HTML5/CSS3, Redmine, Zapier
Jun 2016 - Sep 2023
7 years 4 months

Agile IT Product Owner for eCommerce and APP Development

Freelance

  • Acted as agile APP and eCommerce product owner
  • Planned features and defined user stories
  • Organised cross-functional external freelancer teams
  • Conducted story mapping and backlog management
  • Planned roadmaps
  • Controlled budgets and capacity planning
  • Technologies: Azure, AWS, Docker, Kafka, Kubernetes, React.js, JavaScript, Java, Ruby on Rails, Flutter, Kotlin, WebApp, HTML5/CSS3, GitHub, PostgreSQL, MySQL, Oracle DB, Microservices, Headless CMS
  • Tools: SAP Hybris, SAP Commerce Cloud, Enterprise E-Commerce, Salesforce Marketing Cloud, ContentSquare, Monetate, Hotjar, Jira, Confluence, Miro, GitHub
Jun 2013 - Apr 2016
2 years 11 months

IT Project Manager & Key-Account Manager

Ventzke Media

  • Managed integration of HTML templates into Ruby on Rails-based CMS
  • Conducted user story workshops and wrote acceptance criteria
  • Established Jira for project management
  • Led weekly/biweekly sprint planning, reviews, and retrospectives
  • Managed up to 15 international stakeholders
  • Prioritised product backlog based on business value
  • Tools and technologies: Ruby on Rails, JavaScript, HTML5/CSS3, Redmine, Zapier

Summary

Every successful team thrives with empathic leadership and patience.

+14 years of total digital work experience. Of which more than 12 years is a combined experience as an Agile Product Owner, Agile Coach and as a technical Project Manager (Waterfall. I obtained eCommerce and enterprise companies as well as core APP Android and iOS mandates for Fazua, DHL, Volkswagen, Daimler Fleet Innovation Hub, Klarna or smart Europe. I act as a role model in leadership positions and usually tend to inspire people to be live their best version of themselves.​ My purpose is not only supporting companies to thrive. I lead organizations to performance based and delivery-driven output. This always happens with a lot of enthusiasm, motivation, and passion within my IT eCommerce consulting contracts. My core competencies can be found in the leadership and e-commerce IT systems, with a passion for psychology and finding solutions to problems by asking the right questions.

Skills

  • User Stories Management (Conducting User Story Mapping Workshops, Conducting User Story Value And Market Impact Workshops, Writing User Stories, Defining The Business Value Of User Stories With Business Developers, Epic / Milestone Definition, Calculation Of Story Values And Sprints)

  • Defining A Product Vision (Vision Board)

  • Creating Lean Business Model Canvas (Strategizer)

  • Leading Up To 30 People (Offshore, Nearshore, And Local Teams)

  • Budget And Resource Management

  • Conducting Stakeholder Meetings And Interviews With Customers/clients

  • Backlog Management (Prioritizing And Refining The Product Backlog)

  • Team Lead Of Up To 30 Teams

  • Defining A Central Product / Release Roadmap

  • Prioritizing The Development And Central Planning Of The Execution

  • Working Back To Back With The Head Of Product To Realize The Requirements

  • Atlassian (Jira & Confluence): +10 Years

  • Sap Hybris: 2 Years

  • Miro: +5 Years

  • Notion: +3 Years

  • Gen-ai–management: +2 Years

  • Servicenow: 1,5 Yrs

  • Scrum / Kanban: +8 Years

  • Waterfall: +12 Years

  • Agile: +8 Years

  • Lean Management: +8 Years

  • Ecommerce (Sap Hybris / Sa/4 Hana)

  • Agile It Product Owner

  • Data-driven Design Decisions

  • Android / Ios App Development

  • Process Management

  • Agile Scrum / Kanban

  • Ui Interface & User-centric Design

  • Html5/css3: Advanced

  • Php: Intermediate

  • Ruby On Rails: Beginner

  • Api: Intermediate

  • Json: Intermediate

  • Javascript: Beginner

  • Nginx: Intermediate

  • Apache: Intermediate

  • Distinctive Analytical Skills

  • Structured Working Methods

  • Strong Communication Skills

  • High Leadership Skills

  • Customer-centric User Journeys

  • Strong Creative Design Skills

  • Automation And Efficiency

  • Online Marketing

  • Branding

  • Nlp & Psychology

  • Lean Startup (Strategyzer)

  • Lean Ux & Ux Research

  • Design Thinking

Languages

German
Native
English
Native
Spanish
Advanced
Portuguese
Intermediate

Certifications & licenses

CAL (1)

OKR Coach

Personal & Business Coach

Certified Scrum Product Owner

Scrum Alliance

Certified Scrum Master

GPM / IPMA - Level D

NLP-Practitioner

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