René (Simon) Pfisterer
Founder and CEO
Founder and CEO
REKIT Online GmbH
As a freelance Product Owner, I decided to transition from freelancer to company owner, offering eCommerce IT consultancy on a larger scale with a team of freelancers.
Services:
- eCommerce Consulting
- CRO Analysis and Optimization
- Technical SEO & PageSpeed Optimization
- Frontend/Backend Development
- A/B Split Test Design & Development
Central Product Owner
smart Europe GmbH
I was hired at Smart to steer the rollout of the smart Europe IT infrastructure with the goal of increasing sales and setting up processes on both organizational and technical levels.
The greatest challenge was working in a young, fast-growing company with a challenging environment that lacked structure and processes in an enterprise eCommerce architecture.
My responsibilities:
- Managed over 25 teams, including nearshore and offshore teams in India and China
- Supported and prepared market rollouts
- Created and introduced agile processes and working methods
- Reported to the leadership team
- Collaborated with up to 100 stakeholders across the organization
- Coached Product Owners and supported user story implementation
- Restructured teams according to agile methods
- Central roadmap planning and prioritization
- Worked closely with operations in ServiceNow
Tools and technology: SAP Hybris (Commerce Cloud), S/4HANA, Salesforce Marketing Cloud, Jira, Confluence, Mural, Bitbucket, ServiceNow
Interim Freelance Product Owner
Kaiser & Kraft
At Kaiser+Kraft, I led the product discovery journey, improved the shop, and integrated other Kaiser+Kraft brands into their microservices, using a SAFe approach.
Responsibilities:
- Roadmap management
- Rollout planning
- Stakeholder management with over 50 stakeholders
- Backlog management
- Product development and optimization
- Strategy for migrating external companies after the merger
- Managed legacy code refactoring
- Managed ServiceNow operations and sales requirements with Jira
Tools and technologies: React.js, Java, Postgres, SAP Hybris, TOP ERP, Salesforce Marketing Cloud, Hotjar, Google Analytics, Miro, Jira, Spryker, Oracle DB
Agile Product Owner for Klarna APP; Deals and Card Enrollment
Klarna
At Klarna, I worked on the checkout experience to increase retention in the iOS and Android app and boost user engagement by developing a cashback offer to drive in-mall sales and onboard more merchants.
Responsibilities:
- Roadmap planning
- Feature prioritization
- Stakeholder management with over 50 stakeholders
- Rollout planning
- Backlog management
- Product development and optimization
- Resource management
- Managed legacy code refactoring
Tools and technologies: React.js, Java, Kafka, Azure, AWS Elastic Cloud, Custom Headless CMS, Postgres, SAP HANA, Hotjar, Miro, Jira, OKRs
Freelance Agile Product Owner for Fazua APP (part time)
Fazua
Hired via Codingpassion. As a young team, Fazua and Codingpassion faced the challenge of making the app better for their passionate user base of electric bike owners. They also needed processes and the right Jira setup to work fast and efficiently.
Responsibilities:
- Business modeling with Lean Agile Canvas
- Evaluated Scrum vs. Kanban and switched to Scrumban
- Defined user stories
- Roadmap & rollout planning
- User testing with customers
- Defined vision
- Process definition and workflow setup in Jira
- Complete Jira setup and coaching
- Defined team setup for app development
- Evaluated current Scrum setup and switched to Scrumban
Tools and technologies: React.js, JavaScript, Flutter, HTML5/CSS3, Google Cloud, Miro, Jira/Atlassian, OKRs, Zapier
Freelance Product Owner, eCommerce Business Analyst, and UX Consultant
Condor
I was hired to help the team create customized and personalized user experiences, analyze data, and form hypotheses to optimize user flow and conversion rates. I also worked to increase upselling of ancillaries within the online booking experience at Condor Flugdienst GmbH.
Responsibilities (as eCommerce Business Analyst, Product Owner & UX Consultant):
- Chief Product Owner
- Helped Product Owners write user stories and manage the backlog
- Conducted business analysis to optimize the entire online booking experience
- Defined concepts for a data-driven customer journey
- Defined tests for a customized user experience
- Managed stakeholders and defined API connections for user login and personalization
Additionally, as Freelance Product Owner for the new homepage (Web and Mobile, 04/2021 – 09/2021): I led the redesign of the main page to modernize the flight booking experience.
Responsibilities (homepage project):
- Led 3 agencies and individuals in a cross-functional team
- Managed the condor.com homepage relaunch project
- Defined requirements
- Managed stakeholders
- Release management
- Defined rollout strategy
- Set up data-driven A/B tests to determine user-centric layout
- Defined data-driven implementation strategy
Tools and technologies (homepage project): React.js, JavaScript, HTML5/CSS3, Java, Postgres, Oracle DB, SAP HANA, Salesforce Marketing Cloud, ContentSquare, Monetate, Hotjar, Google Suite, Miro, Jira, MS Business Suite
Freelance eCommerce Business Analyst & Product Owner & UX Consultant
Condor
On a greenfield project for DHL, I improved the classification process for international packages, creating a better overall workflow for package centers.
Responsibilities:
- Led kickoff and user testing workshops
- Conducted user story workshops
- Wrote user stories
- Scrum project management
- Budget and resource management with SUITE CRM and Confluence
- Managed and prioritized the product backlog
- Refined user stories
- Stakeholder management
Tools and technologies: JavaScript, HTML5/CSS3, Postgres, Oracle DB, InVision, Miro, Jira/Atlassian, Progressive Web App, Zapier
Freelance Proxy Product Owner for DHL major Tracking APP
DHL
On the DHL parcel app, I managed the product backlog with the Product Owner to ensure smooth development of an optimized new version.
Responsibilities:
- Developed a control board for velocity and resource measurement in Confluence
- Coached the Product Owner on writing better user stories
- Interviewed team members to solve individual issues
- Provided organizational coaching to a cross-functional team
- Refined user stories with the Product Owner
- Optimized team efficiency and management
- Facilitated scrum ceremonies: planning, review, retros, and backlog refinement
Tools and technologies: JavaScript, HTML5/CSS3, Postgres, Oracle DB, InVision, Miro, Jira/Atlassian, Progressive Web App, Zapier
Freelance Scrum Master & Agile Coach (Web & APP)
Daimler Fleetboard Innovation Hub
With a new freelancer team, I helped develop an MVP for trailer telematics and logistics, measuring truck cargo with a connected Drive app.
Responsibilities:
- Implemented new workflows
- Coached the Product Owner
- Coached on Scrum methodologies
- Facilitated workshops and removed team impediments
- Optimized team processes and management
- Set up project management in Jira & Confluence (including coaching)
- Trained on Scrum ceremonies and values
- Conducted workshops to define DoD, DoR, and Scrum board workflows
- Continuously optimized team speed (story points per sprint)
Tools and technologies: React.js, JavaScript, Kotlin, HTML5/CSS3, Azure, Docker, Jira/Atlassian, Zapier
eCommerce Consultant & Product Owner
Sennheiser & Neumann
Hired via Devolute. I integrated HTML-based templates into the Sennjet CMS (Ruby on Rails). As Product Owner, I created user stories and tested increments based on acceptance criteria, and defined the customer journey, calls to action, and online product sale.
Responsibilities:
- Conducted user story workshops (definition & mapping)
- Wrote user stories & acceptance criteria
- Set up Jira and managed up to 15 international stakeholders (USA & Germany)
- Led weekly/biweekly sprint planning, reviews & retrospectives
- Managed cross-functional teams and agencies like Acid21 (design) and Sennheiser development
- Managed the product backlog
- Prioritized user stories by business value
Tools and technologies: Ruby on Rails, JavaScript, HTML5/CSS3, Redmine, Zapier
Product Owner
Finiata
Hired via Devolute. Finiata was a fintech service with complex API and banking integrations. I led a team of 5 developers with the in-house PO and PM to roll out the product in Germany.
Responsibilities:
- Conducted user story workshops (definition & mapping)
- Planned and executed the rollout for finiata.de
- Managed requirements and refined user stories
- Backlog management and Scrum project management
- Led user story mapping workshops
- Managed three cross-functional teams of up to 21 people (Berlin & nearshore), including UX, UI, business development, and developers
Tools and technologies: Ruby on Rails, JavaScript, HTML5/CSS3, Redmine, Zapier
eCommerce Consultant & Product Owner
VW AG
Hired via Dayone (service design agency). I helped manage the new Volkswagen used car marketplace by steering agencies like Etventure (development) and SinnerSchrader (marketing & content).
Responsibilities:
- Managed the used-car eCommerce marketplace for VW
- Rollout planning & Scrum project management
- Business consulting
- Managed cross-functional agencies (SinnerSchrader, Etventure)
- Defined user stories, business needs, and tracking concepts
- Optimized customer journey
- Managed requirements
Tools and technologies: Jira/Atlassian, Zapier, InVision
eCommerce Consultant & Product Owner
Sennheiser
Hired via Devolute. On a Ruby on Rails project, I refactored legacy code in the Sennjet platform. As Product Owner, I wrote user stories from stakeholder feedback and requirements.
Responsibilities:
- Conducted user story workshops (definition & mapping)
- Wrote user stories & acceptance criteria
- Led weekly/biweekly sprint planning, reviews & retrospectives
- Set up Jira
- Managed up to 20 international stakeholders (USA & Germany)
- Managed the product backlog
- Prioritized user stories by business value
Tools and technologies: Ruby on Rails, JavaScript, HTML5/CSS3, Redmine, Zapier
Product Owner
Infopark
Hired via Devolute. I managed budgeting and product ownership, implementing Zeplin designs into the Infopark Scrivito CMS with the development team.
Responsibilities:
- Planned rollout and project execution for the Infopark CMS
- Defined user stories
- Calculated budget
- Managed requirements
- Managed the backlog
- Scrum project management
- Led two cross-functional teams of up to 12 people (Berlin), including UX/UI designers and developers
- Quality assurance: bug testing & defining acceptance criteria
Tools and technologies: Ruby on Rails, JavaScript, HTML5/CSS3, Redmine, Zapier
Freelance Agile IT Product Owner for eCommerce and APP Development
Function:
- Agile app and eCommerce Product Owner
- Feature planning and user story definition
- Organized external freelancers in cross-functional teams
- Story mapping
- Backlog management
- Roadmap planning
- Budget control and capacity planning
Technologies: Azure, AWS, Docker, Kafka, Kubernetes, React.js, JavaScript, Java, Ruby on Rails, Flutter, Kotlin, WebApp, HTML5/CSS3, GitHub, PostgreSQL, MySQL, Oracle DB, Microservices, Headless CMS Solutions
Tools: SAP Hybris, SAP Commerce Cloud, Enterprise eCommerce, Salesforce Marketing Cloud, ContentSquare, Monetate, Hotjar, Jira, Confluence, Miro, GitHub
IT Project Management & Key-Account Management
Ventzke Media
I integrated HTML-based templates into the Sennjet CMS (Ruby on Rails). As Product Owner, I created user stories and tested increments based on acceptance criteria, and defined the customer journey, calls to action, and online product sale.
Responsibilities:
- Conducted user story workshops (definition & mapping)
- Wrote user stories & acceptance criteria
- Set up Jira and managed up to 15 international stakeholders (USA & Germany)
- Led weekly/biweekly sprint planning, reviews & retrospectives
- Managed cross-functional teams and agencies like Acid21 (design) and Sennheiser development
- Managed the product backlog
- Prioritized user stories by business value
Tools and technologies: Ruby on Rails, JavaScript, HTML5/CSS3, Redmine, Zapier
I act as a role model in leadership positions and usually inspire people to live their best version of themselves. My purpose is not only to support companies to thrive. I lead organizations to performance-based, delivery-driven output. This always happens with a lot of enthusiasm, motivation, and passion in my IT eCommerce consulting engagements. My core strengths lie in leadership and e-commerce IT systems, with a passion for psychology and solving problems by asking the right questions.
CAL (1)
OKR Coach
Personal & Business Coach
Certified Scrum Master (CSM)
Scrum Alliance
Certified Scrum Product Owner
Scrum Alliance
GPM/IPMA Level-D certificate
GPM/IPMA
NLP-Practitioner
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