René (Simon) Pfisterer

Founder and CEO

Berlin, Germany
Experience
Aug 2023 - Present
2 years
Berlin, Germany

Founder and CEO

REKIT Online GmbH

As a freelance Product Owner, I decided to transition from freelancer to company owner, offering eCommerce IT consultancy on a larger scale with a team of freelancers.

Services:

  • eCommerce Consulting
  • CRO Analysis and Optimization
  • Technical SEO & PageSpeed Optimization
  • Frontend/Backend Development
  • A/B Split Test Design & Development
Jun 2023 - Mar 2024
10 months
Leinfelden-Echterdingen, Germany

Central Product Owner

smart Europe GmbH

I was hired at Smart to steer the rollout of the smart Europe IT infrastructure with the goal of increasing sales and setting up processes on both organizational and technical levels.

The greatest challenge was working in a young, fast-growing company with a challenging environment that lacked structure and processes in an enterprise eCommerce architecture.

My responsibilities:

  • Managed over 25 teams, including nearshore and offshore teams in India and China
  • Supported and prepared market rollouts
  • Created and introduced agile processes and working methods
  • Reported to the leadership team
  • Collaborated with up to 100 stakeholders across the organization
  • Coached Product Owners and supported user story implementation
  • Restructured teams according to agile methods
  • Central roadmap planning and prioritization
  • Worked closely with operations in ServiceNow

Tools and technology: SAP Hybris (Commerce Cloud), S/4HANA, Salesforce Marketing Cloud, Jira, Confluence, Mural, Bitbucket, ServiceNow

Jul 2022 - Dec 2022
6 months
Germany

Interim Freelance Product Owner

Kaiser & Kraft

At Kaiser+Kraft, I led the product discovery journey, improved the shop, and integrated other Kaiser+Kraft brands into their microservices, using a SAFe approach.

Responsibilities:

  • Roadmap management
  • Rollout planning
  • Stakeholder management with over 50 stakeholders
  • Backlog management
  • Product development and optimization
  • Strategy for migrating external companies after the merger
  • Managed legacy code refactoring
  • Managed ServiceNow operations and sales requirements with Jira

Tools and technologies: React.js, Java, Postgres, SAP Hybris, TOP ERP, Salesforce Marketing Cloud, Hotjar, Google Analytics, Miro, Jira, Spryker, Oracle DB

Dec 2021 - Jun 2022
7 months
Germany

Agile Product Owner for Klarna APP; Deals and Card Enrollment

Klarna

At Klarna, I worked on the checkout experience to increase retention in the iOS and Android app and boost user engagement by developing a cashback offer to drive in-mall sales and onboard more merchants.

Responsibilities:

  • Roadmap planning
  • Feature prioritization
  • Stakeholder management with over 50 stakeholders
  • Rollout planning
  • Backlog management
  • Product development and optimization
  • Resource management
  • Managed legacy code refactoring

Tools and technologies: React.js, Java, Kafka, Azure, AWS Elastic Cloud, Custom Headless CMS, Postgres, SAP HANA, Hotjar, Miro, Jira, OKRs

Apr 2021 - Nov 2021
8 months
Germany

Freelance Agile Product Owner for Fazua APP (part time)

Fazua

Hired via Codingpassion. As a young team, Fazua and Codingpassion faced the challenge of making the app better for their passionate user base of electric bike owners. They also needed processes and the right Jira setup to work fast and efficiently.

Responsibilities:

  • Business modeling with Lean Agile Canvas
  • Evaluated Scrum vs. Kanban and switched to Scrumban
  • Defined user stories
  • Roadmap & rollout planning
  • User testing with customers
  • Defined vision
  • Process definition and workflow setup in Jira
  • Complete Jira setup and coaching
  • Defined team setup for app development
  • Evaluated current Scrum setup and switched to Scrumban

Tools and technologies: React.js, JavaScript, Flutter, HTML5/CSS3, Google Cloud, Miro, Jira/Atlassian, OKRs, Zapier

Oct 2020 - Sep 2021
1 year
Germany

Freelance Product Owner, eCommerce Business Analyst, and UX Consultant

Condor

I was hired to help the team create customized and personalized user experiences, analyze data, and form hypotheses to optimize user flow and conversion rates. I also worked to increase upselling of ancillaries within the online booking experience at Condor Flugdienst GmbH.

Responsibilities (as eCommerce Business Analyst, Product Owner & UX Consultant):

  • Chief Product Owner
  • Helped Product Owners write user stories and manage the backlog
  • Conducted business analysis to optimize the entire online booking experience
  • Defined concepts for a data-driven customer journey
  • Defined tests for a customized user experience
  • Managed stakeholders and defined API connections for user login and personalization

Additionally, as Freelance Product Owner for the new homepage (Web and Mobile, 04/2021 – 09/2021): I led the redesign of the main page to modernize the flight booking experience.

Responsibilities (homepage project):

  • Led 3 agencies and individuals in a cross-functional team
  • Managed the condor.com homepage relaunch project
  • Defined requirements
  • Managed stakeholders
  • Release management
  • Defined rollout strategy
  • Set up data-driven A/B tests to determine user-centric layout
  • Defined data-driven implementation strategy

Tools and technologies (homepage project): React.js, JavaScript, HTML5/CSS3, Java, Postgres, Oracle DB, SAP HANA, Salesforce Marketing Cloud, ContentSquare, Monetate, Hotjar, Google Suite, Miro, Jira, MS Business Suite

Jan 2020 - May 2020
5 months
Germany

Freelance eCommerce Business Analyst & Product Owner & UX Consultant

Condor

On a greenfield project for DHL, I improved the classification process for international packages, creating a better overall workflow for package centers.

Responsibilities:

  • Led kickoff and user testing workshops
  • Conducted user story workshops
  • Wrote user stories
  • Scrum project management
  • Budget and resource management with SUITE CRM and Confluence
  • Managed and prioritized the product backlog
  • Refined user stories
  • Stakeholder management

Tools and technologies: JavaScript, HTML5/CSS3, Postgres, Oracle DB, InVision, Miro, Jira/Atlassian, Progressive Web App, Zapier

Dec 2019 - May 2020
6 months
Germany

Freelance Proxy Product Owner for DHL major Tracking APP

DHL

On the DHL parcel app, I managed the product backlog with the Product Owner to ensure smooth development of an optimized new version.

Responsibilities:

  • Developed a control board for velocity and resource measurement in Confluence
  • Coached the Product Owner on writing better user stories
  • Interviewed team members to solve individual issues
  • Provided organizational coaching to a cross-functional team
  • Refined user stories with the Product Owner
  • Optimized team efficiency and management
  • Facilitated scrum ceremonies: planning, review, retros, and backlog refinement

Tools and technologies: JavaScript, HTML5/CSS3, Postgres, Oracle DB, InVision, Miro, Jira/Atlassian, Progressive Web App, Zapier

Apr 2019 - Oct 2019
7 months
Germany

Freelance Scrum Master & Agile Coach (Web & APP)

Daimler Fleetboard Innovation Hub

With a new freelancer team, I helped develop an MVP for trailer telematics and logistics, measuring truck cargo with a connected Drive app.

Responsibilities:

  • Implemented new workflows
  • Coached the Product Owner
  • Coached on Scrum methodologies
  • Facilitated workshops and removed team impediments
  • Optimized team processes and management
  • Set up project management in Jira & Confluence (including coaching)
  • Trained on Scrum ceremonies and values
  • Conducted workshops to define DoD, DoR, and Scrum board workflows
  • Continuously optimized team speed (story points per sprint)

Tools and technologies: React.js, JavaScript, Kotlin, HTML5/CSS3, Azure, Docker, Jira/Atlassian, Zapier

Apr 2019 - Oct 2019
7 months
Germany

eCommerce Consultant & Product Owner

Sennheiser & Neumann

Hired via Devolute. I integrated HTML-based templates into the Sennjet CMS (Ruby on Rails). As Product Owner, I created user stories and tested increments based on acceptance criteria, and defined the customer journey, calls to action, and online product sale.

Responsibilities:

  • Conducted user story workshops (definition & mapping)
  • Wrote user stories & acceptance criteria
  • Set up Jira and managed up to 15 international stakeholders (USA & Germany)
  • Led weekly/biweekly sprint planning, reviews & retrospectives
  • Managed cross-functional teams and agencies like Acid21 (design) and Sennheiser development
  • Managed the product backlog
  • Prioritized user stories by business value

Tools and technologies: Ruby on Rails, JavaScript, HTML5/CSS3, Redmine, Zapier

Nov 2018 - Mar 2019
5 months
Berlin, Germany

Product Owner

Finiata

Hired via Devolute. Finiata was a fintech service with complex API and banking integrations. I led a team of 5 developers with the in-house PO and PM to roll out the product in Germany.

Responsibilities:

  • Conducted user story workshops (definition & mapping)
  • Planned and executed the rollout for finiata.de
  • Managed requirements and refined user stories
  • Backlog management and Scrum project management
  • Led user story mapping workshops
  • Managed three cross-functional teams of up to 21 people (Berlin & nearshore), including UX, UI, business development, and developers

Tools and technologies: Ruby on Rails, JavaScript, HTML5/CSS3, Redmine, Zapier

Nov 2018 - Mar 2019
5 months
Germany

eCommerce Consultant & Product Owner

VW AG

Hired via Dayone (service design agency). I helped manage the new Volkswagen used car marketplace by steering agencies like Etventure (development) and SinnerSchrader (marketing & content).

Responsibilities:

  • Managed the used-car eCommerce marketplace for VW
  • Rollout planning & Scrum project management
  • Business consulting
  • Managed cross-functional agencies (SinnerSchrader, Etventure)
  • Defined user stories, business needs, and tracking concepts
  • Optimized customer journey
  • Managed requirements

Tools and technologies: Jira/Atlassian, Zapier, InVision

Feb 2018 - Jun 2018
5 months
Germany

eCommerce Consultant & Product Owner

Sennheiser

Hired via Devolute. On a Ruby on Rails project, I refactored legacy code in the Sennjet platform. As Product Owner, I wrote user stories from stakeholder feedback and requirements.

Responsibilities:

  • Conducted user story workshops (definition & mapping)
  • Wrote user stories & acceptance criteria
  • Led weekly/biweekly sprint planning, reviews & retrospectives
  • Set up Jira
  • Managed up to 20 international stakeholders (USA & Germany)
  • Managed the product backlog
  • Prioritized user stories by business value

Tools and technologies: Ruby on Rails, JavaScript, HTML5/CSS3, Redmine, Zapier

Jun 2017 - Sep 2017
4 months
Berlin, Germany

Product Owner

Infopark

Hired via Devolute. I managed budgeting and product ownership, implementing Zeplin designs into the Infopark Scrivito CMS with the development team.

Responsibilities:

  • Planned rollout and project execution for the Infopark CMS
  • Defined user stories
  • Calculated budget
  • Managed requirements
  • Managed the backlog
  • Scrum project management
  • Led two cross-functional teams of up to 12 people (Berlin), including UX/UI designers and developers
  • Quality assurance: bug testing & defining acceptance criteria

Tools and technologies: Ruby on Rails, JavaScript, HTML5/CSS3, Redmine, Zapier

Jun 2016 - Sep 2023
7 years 4 months
Berlin, Germany

Freelance Agile IT Product Owner for eCommerce and APP Development

Function:

  • Agile app and eCommerce Product Owner
  • Feature planning and user story definition
  • Organized external freelancers in cross-functional teams
  • Story mapping
  • Backlog management
  • Roadmap planning
  • Budget control and capacity planning

Technologies: Azure, AWS, Docker, Kafka, Kubernetes, React.js, JavaScript, Java, Ruby on Rails, Flutter, Kotlin, WebApp, HTML5/CSS3, GitHub, PostgreSQL, MySQL, Oracle DB, Microservices, Headless CMS Solutions

Tools: SAP Hybris, SAP Commerce Cloud, Enterprise eCommerce, Salesforce Marketing Cloud, ContentSquare, Monetate, Hotjar, Jira, Confluence, Miro, GitHub

Jun 2013 - Apr 2016
2 years 11 months
Berlin, Germany

IT Project Management & Key-Account Management

Ventzke Media

I integrated HTML-based templates into the Sennjet CMS (Ruby on Rails). As Product Owner, I created user stories and tested increments based on acceptance criteria, and defined the customer journey, calls to action, and online product sale.

Responsibilities:

  • Conducted user story workshops (definition & mapping)
  • Wrote user stories & acceptance criteria
  • Set up Jira and managed up to 15 international stakeholders (USA & Germany)
  • Led weekly/biweekly sprint planning, reviews & retrospectives
  • Managed cross-functional teams and agencies like Acid21 (design) and Sennheiser development
  • Managed the product backlog
  • Prioritized user stories by business value

Tools and technologies: Ruby on Rails, JavaScript, HTML5/CSS3, Redmine, Zapier

Summary

I act as a role model in leadership positions and usually inspire people to live their best version of themselves. My purpose is not only to support companies to thrive. I lead organizations to performance-based, delivery-driven output. This always happens with a lot of enthusiasm, motivation, and passion in my IT eCommerce consulting engagements. My core strengths lie in leadership and e-commerce IT systems, with a passion for psychology and solving problems by asking the right questions.

Languages
German
Native
English
Advanced
Spanish
Advanced
Portuguese
Intermediate
Certifications & licenses

CAL (1)

OKR Coach

Personal & Business Coach

Certified Scrum Master (CSM)

Scrum Alliance

Certified Scrum Product Owner

Scrum Alliance

GPM/IPMA Level-D certificate

GPM/IPMA

NLP-Practitioner

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