Andrej Becker
Lead UX Design Engineer
Experience
Lead UX Design Engineer
Journexx GmbH
- Leading the conception and development of the UX and UI strategy and its implementation for the platform
- Creating style guides and design systems in Figma
- Establishing a generic end-to-end layout structure for big data cockpits in Figma and Sass (CSS, design tokens)
- Workflows, wireframes, user research and rapid prototyping
- Preparing and aligning workshops and discoveries
- Integrating designs and layouts into existing frontend templates
- Prototyping (low-/mid-/high-fidelity) of various apps for journalists and publishers
- Developing showcases for iOS and Android, design thinking, qualitative and quantitative user tests, and A/B testing
- Frontend development in close collaboration with design teams
- Active change management in the publishing and journalism sector as well as with stakeholders
- Communication within the company and setting up an info hub for teams
- Raising awareness and advocating for digitalization and new products
- Creating concepts and designs for gamification elements on the platform
- Convincing major industry representatives (e.g. WAN-IFRA) about new concepts and revenue streams
- Building new cloud-native apps and revenue strategies
- Preparing and creating various materials for change processes
- Creating presentations, mini-apps, and info materials to support change campaigns
- Leading a total of three teams
Senior UX Design Engineer, Information Architect
adidas AG
- Designing and creating UX, UI, design systems, wireframes, templates, and prototypes for a global B2B e-commerce wholesale platform
- Integration into Salesforce and DAM system
- Active change management for introducing agile methods and the new corporate platform "CLICK"
- Design thinking processes
- Persuading and involving key stakeholders in the transformation process
- Implementing UI/UX templates in Angular, React, iOS, and Android
- Frontend development in close collaboration with design teams
- Using Figma and Zeplin for design processes
- Preparing and aligning workshops and discoveries
- Planning and conducting qualitative and quantitative user tests and A/B tests
- Designing and implementing training measures as part of the digital transformation
- Conceptualizing, designing, and integrating gamification modules
- Ongoing communication and adjustment of the change strategy
- Evaluating and monitoring acceptance and effectiveness of introduced changes
- Identifying risks and developing measures to mitigate them
- Leading five teams (sometimes three at the same time)
- Sub-project and program management
- Reducing cumulative total cost per order by 95%
- Increasing cumulative revenues in respective markets by 220%
- Establishing a digital mindset and culture
Senior UX Design Engineer, Information Architect
Coca-Cola Germany
- Active change management regarding digital transformation and introduction of agile methods
- Persuading and involving user groups and stakeholders in the transformation process
- Communication within the company and setting up an info hub for teams
- Creating and launching a new self-service platform while considering functional requirements
- Design thinking, requirements engineering, and digital transformation management
- Workshops and discoveries
- Designing and documenting native design systems, interaction flows, style guides, prototyping (low-/mid-/high-fidelity)
- Templating for cloud-based mobile and desktop apps
- Developing interaction flows for iOS and Android apps
- Focusing on a consistent user experience across multiple applications
- Frontend development (HTML, CSS, SASS, JavaScript)
- Performance profiling and optimization
- Conceptualizing and integrating app-wide gamification principles
- Comprehensive stability and quality testing
- Documenting all processes and design decisions
- Qualitative and quantitative tests and A/B tests
- Training measures for employees
- Evaluating and monitoring acceptance and effectiveness of introduced changes
- Identifying risks and developing measures to mitigate them
- Leading three teams
- Reducing cumulative total cost per order by 90%
- Reducing cumulative total cost per service ticket by 75%
- Promoting an innovation culture and continuous improvement
Lead UX Design Engineer, Information and GUI Architect
NLYCS (E.ON)
- Designing and creating UX, UI, design system, and wireframes
- Merging different user experiences into a unified architecture
- Workshops and discoveries
- Change management and advocacy with neighborhood management companies
- Information design
- Qualitative and quantitative user tests and A/B tests
- Communication within the company and setting up an info hub for teams
- Creating extensive presentation and information materials
- Evaluating and monitoring acceptance and effectiveness of introduced changes
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Information Technology (5 years), Media and Entertainment (5 years), Fashion (5 years), Retail (5 years), Sport (5 years), and Energy (3 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Information Technology (13 years), Product Development (13 years), Project Management (6 years), and Research and Development (5 years).
Summary
I help build user-centered products, services, and teams. I have been doing this for over 20 years in various roles, industries, and organizational contexts.
My focus is on strategy and UX, as well as supporting organizations in establishing user centricity.
I have an entrepreneurial mindset and work analytically with qualitative and quantitative UX methods.
Skills
Skills
- User Experience
- User Centered Design
- Product Discoveries
- Design Thinking
- Figma, Adobe Cc
- Information Architecture
- Visual Design
- Voice Ux
- Html/css/js
- User Interface
- Wireframing/prototyping
- Communication
- Empathy
- Team Player
- Creative
- End-to-end Thinker
- Fast Learner
- Responsible
- Detail-oriented
I Offer – Previous Industries
- Consumer Goods
- Fashion And Apparel
- Insurance
- Financial Services
- Public Sector
- Manufacturing
- Entertainment
- Iot, Smart Grid
- Real Estate
- Publishing
- Geospatial, Mapping
Research And Planning Tools
- Crazy 8
- Double Diamond
- Draw.io
- Gamification
- Diagrams
- Miro
- Atlassian Jira & Confluence
- Ms Office
- Wikis, Markdown
- Ms Project
- Merlin
Ux/ui Tools
- Figma, Sketch, Balsamiq
- Adobe Cc
- Invision
- Design Thinking, Ideation
- Material, Sap Fiori
- Token Studio
- 3d Studio Max, Unity, Blender
Development Tools
- Css (3.0, Sass, Less)
- Bootstrap, Tailwind
- Html5
- Javascript, Angular, Nodejs, React Js
- Git, Github
- Vc Studio, Intellij Toolkit
General
- User-centered Design In Agile Environments
- Requirements Development And Lean Change Management
- Strategic Thinking
- Entrepreneurial Thinking
- Extensive Experience As A Change Manager
- Many Years Of Experience As A Team Leader
- Corporate Quality And Best Practices
- In-depth Experience In Developing Digital Products With A Consistent And Holistic User Experience
- Multiple Design/ux Awards Won
- Experience As A Scrum Master
Ux Design
- Agile, User-centered And Value-driven Ux/ui In Product Development
- Design-sprints, Design Thinking And Ideation
- Preparing And Aligning Workshops And Discoveries
- Creating New And Using Existing Native Design Systems
- Interaction, Information, And Application Design
- Mocks, Wireframes, Low-, Mid-, And High-fidelity Prototyping
- User Motivation Using Gamification Methods
- Qualitative And Quantitative User Research Methods
- User Research, User Testing And Integrating Findings Into Ux/ui
- Cross-browser And Cross-device Design
- Human Interface Design
- Accessibility And Inclusive Web Design
- Voice Ux (E.g. For Voice-controlled Automation Systems)
Frontend Development
- Javascript (Plain, Frameworks Like Angular, React, Redux Etc.)
- Html5, Css3
- Css And Pre-processors, E.g. Sass, Scss Or Less
- Microformats, Web Components
- Responsive Design (Accessible)
- Csv, Svn, Git
Skills And Knowledge Matrix
- Accessibility, Inclusive Web Design
- Adobe Cc, Figma, Sketch
- Agile Ux Concepts
- Change Management
- Crazy 8
- Design Systems (Google Material, Sap Fiori, Atlassian, Etc.)
- Design Thinking
- Design Tokens
- Double Diamond
- Voice Ux
- Heuristic Evaluation
- Javascript, Angular, Reactjs
- Lean Ux
- Standard Din En Iso 9421-11 / Din Iso 9421-210
- Paradigms, I.e. Agile, Kiss, Solid Etc.
- Performance-driven Ux/ui
- Prototyping / Wireframing (Low, Mid And High Fidelity)
- Qualitative And Quantitative Research
- Scrum, Kanban, Scaling Scrum (Safe Etc.)
- Semantic Html, Html5, Css3, Sass, Scss
- Task & Flow Analysis
- Ui Design (Cross Platform)
- Usability Tests (Preparation And Execution)
- User Centered Design (Ucd)
- User Journeys
- User Personas / Research
- Ux Design Patterns
- Workshops
Languages
Education
Berlin University of Applied Sciences for Engineering and Economics
Civil Engineering · Berlin, Germany
Certifications & licenses
Scrum Master Certification
Profile
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