Zdenka Deskovic
Founder and AI Automation Strategist, UX/Product Designer
Experience
Founder and AI Automation Strategist, UX/Product Designer
Pflege mit KI
- Designed AI-powered workflows that transform complex tasks into intuitive, scalable solutions
- Combined UX strategy, technical implementation, and systems thinking to simplify processes and empower users
- Conducted user research and usability testing to develop a practical, accessible AI guide for family caregivers
- Performed data and competitive analysis to inform content and feature development
- Created wireframes, mockups, interactive prototypes, MVP, design systems, and styleguides
- Executed UX and accessibility audits to reduce manual effort and streamline processes
- Scaled content production across multiple formats through UX writing and automation
- Managed projects and design operations, mentoring team members
- Technologies and methods: ChatGPT, Claude, OpenAI API, Make, n8n, ElevenLabs, HeyGen, TTS, HITL design, prompt engineering, Figma, Flutterflow, Miro, Notion, design thinking, workflow mapping, business process mapping
Senior Product Designer UX/UI, Design Lead
Doktor.de GmbH
- Led design for the German market to create a hybrid patient journey and comprehensive product strategy
- Enhanced user experience of the mobile app and SaaS platform with advanced, intuitive features
- Relaunched the backoffice platform to reduce user inquiries and support tickets
- Continuously improved features based on user feedback and needs
- Strengthened the brand’s positive image through innovative features and better UX
- Simplified workflows and shortened onboarding time through holistic, user-centered solutions
- Methods and software: design thinking, lean startup, sprints, user research, usability testing, prototyping, UX writing, Figma, Miro, Notion, Jira
Senior UX Designer, Design Lead
Mind Doc Health GmbH
- Developed a unified design concept across all offerings, considering country-specific requirements and future expansions
- Optimized digital products with a clear focus on competitive differentiation
- Improved strategy consistency across channels and enhanced brand experience
- Enhanced app, web, and AI technologies with intuitive features based on user feedback
- Increased patient satisfaction by implementing identified features
- Introduced a goal-oriented design process, collaboration workflow, and design system for greater efficiency
- Methods and software: design thinking, sprints, usability testing, Figma, Miro, Sketch, Zeplin, Axure
Senior Product Designer UX/UI, Design Lead
ENNO Studio
- Led planning, documentation, and execution of a product relaunch for a banking/insurtech client
- Merged banking, insurance, and mortgage functions into an innovative responsive web and mobile app
- Designed user-centered cross-platform application and MVP using user flows, wireframes, and interactive prototypes
- Created new product designs and comprehensive product strategies
- Developed a goal-oriented design process and design system to enhance collaboration and efficiency
- Conducted workshops and training sessions to drive scalable growth
- Methods and software: lean startup, MVPs, competitive analysis, UX writing, accessibility, Figma, Miro, Jira
Design Lead, Senior Product Designer UX/UI, Senior UX/UI Designer, Art Director Interactive
AI Academy
- Led design for Gen-AI projects and AI agent bootcamps across agencies, companies, startups, and public institutions
- Executed prompt engineering and automation strategies to develop AI agents and workflows
- Designed interactive experiences for advanced AI avatar and business innovation courses
- Collaborated on foundations of AI and ethical AI courses, enhancing curriculum and materials
- Methods and software: ChatGPT API, OpenAI API, Anthropic, n8n, Make, Figma, prototyping, design systems
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Information Technology (12.5 years), Education (12 years), Healthcare (4 years), Banking and Finance (1 year), and Insurance (1 year).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Product Development (16.5 years), Research and Development (12 years), Information Technology (3.5 years), Project Management (2 years), and Strategy (1 year).
Summary
I am an experienced UX/product designer with 15+ years of experience in the tech sector, particularly in healthcare. My focus is in designing user centered, inclusive, and effective user journeys and shaping innovative digital products. I combine user research, clear interaction design and practical AI expertise to turn problems into intuitive, high quality experiences. I work hands on from research to prototypes, and bring a user oriented mindset that supports both product strategy and day to day delivery.
I design AI-powered workflows that transform complex tasks into intuitive, scalable solutions. By combining UX strategy, technical implementation, and systems thinking, I create tools that simplify processes, empower users, and drive growth. As the founder of the platform "Caregiving with AI," I empower caregivers to use AI through practical guidance, targeted knowledge sharing, and self-learning resources.
Skills
Digital Product Design Ux/ui
Ux And Product Strategy
Ux And Product Strategy
Product And Process Optimization
Ai
Prompt Engineering
Automations
Ai Agents
User Research And Usability Testing
Data And Competitive Analysis
Wireframes, Mockups
Interactive Prototypes
Mvp (Minimal Viable Product)
Design Systems, Styleguides
Accessibility
Ux And Accessibility Audits
Ux Writing
Project Management
Designops
Leadership
Mentoring
Branding
Rebranding
Redesign
Relaunch
Workshops And Ux Trainings
Mobile Apps
Saas
Websites
Llms (Chatgpt, Claude, Perplexity, Openai Api)
Make
N8n
Elevenlabs
Heygen
Tts
Conversational Ai
Hitl Design
Prompt Engineering
Business Process Mapping
Data Flow Mapping
User Flows
Figma
Flutterflow
Lovable
Miro
Notion
Google Workspace
Slack
B2c
B2b
B2b2c
B2e
E2e
0to1 Thinking
Design Thinking
Workflow Mapping
Ux Writing
Prototyping
User-centered Design Approach
Holistic Solutions
Product/design Thinking
Systems Thinking
Lean Startup
Agile Mindset
Collaboration With Stakeholders
Transparent Communication
Figma
Miro
Ai Integrations
Openai Api
Chatgpt
Anthropic
Prompt Engineering
Automations
Make
N8n
Heygen
Elevenlabs
Flutterflow
Lovable
Builder
Sketch
Zeplin
Axure
Adobe Cc
Flinto
Lottie
Demandware
Nocode Tools
Wordpress
Elementor
Squarespace
Project Management Tools (Jira, Confluence, Notion, Basecamp, Trello)
Slack
Microsoft Teams
Strong Understanding Of App, Web, And Ai Technologies
Solution-oriented And Pragmatic
Proactive And Forward Thinking
Reliable And Organized
Empathetic And User Focused
Team Player And Active Listener
Agile Mindset
Transparent Communication
Growth Mindset
Inclusion And Diversity
Languages
Education
bm - Education in Media Professions
State-certified Digital Designer · Digital Design · Cologne, Germany
University of Wuppertal
Social Sciences · Wuppertal, Germany
Certifications & licenses
State-certified Digital Designer
Profile
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