Felix Maas
Product Owner, Business Analyst, Requirements Engineer & AI and Automation Expert
Experience
May 2025 - Present
3 monthsAI Trainer
AKIA Academy for AI & Automation
- Led the 12-week training program to become an AI and automation specialist
- Created training materials and video courses on basics of AI, using ChatGPT, prompt engineering, AI agents with N8N, automations with Make.com and AI-generated marketing content (images, videos, blog posts, and social media posts)
- Conducted workshops on these topics
- Used Loom, N8N, Make.com, ChatGPT, Midjourney, Gamma.app, Canva, Kling AI, and Magnific AI
- Outcome: Participants gained the technical and business know-how to successfully build a company as AI and automation specialists
Mar 2025 - Present
5 monthsAI and Automation Expert
- Optimized business processes using tools and automations
- Conducted business process analysis in marketing, sales, and value creation, including tool-stack analysis
- Implemented new tools, processes, and in-tool automations
- Developed automations and AI agents with Make.com and N8N, and built chatbots
- Used N8N, Make.com, Jotform, HotSpot, and LexOffice
- Outcome: Optimized and automated processes in marketing, value creation, and sales
Oct 2024 - Present
10 monthsProject Management Consultant & Marketing Strategist
brandcollab
- Introduced standardized project management tools and frameworks, and set up automations for process improvement in the agency
- Optimized project management in a complex project
- Created SOPs (Standard Operating Procedures)
- Rolled out Scrum in complex individual projects
- Interim project management in complex projects
- Developed product and marketing strategies for clients
- Provided interim support for operational marketing tasks (social media, newsletter marketing, web design)
- Used Asana, WordPress, Slack, Google Drive, and Google Apps Scripts
- Outcomes: Improved value creation processes, higher customer satisfaction, and more time for strategic tasks
Sep 2024 - Present
11 monthsPositioning Coach
- Developed positioning and translated it into product and marketing strategy
- Conducted a workshop on company vision and mission
- Ran a target audience analysis workshop
- Developed the product ladder using the Value Proposition Canvas
- Held a marketing strategy workshop
- Sparred on developing marketing and sales measures and validated positioning and products
- Used Miro and Notion
May 2023 - Oct 2023
6 monthsRequirements Engineer
CAFM
- Identified and implemented off-the-shelf software for facility management at a large IT service provider
- Advised on introducing a hybrid approach model
- Assisted in calculating project effort
- Conducted user interviews and requirements workshops
- Analyzed the current system and business processes
- Documented requirements using user stories and a Kanban board
- Identified and resolved requirement conflicts
- Coordinated requirements implementation and managed requirements and stakeholders
- Worked closely with project management, developers, and stakeholders
- Provided interim project management and prototype design
- Used Jira, SharePoint, and Enterprise Architect
- Outcome: Realistically estimated project that met its goals within the planned time and budget; CAFM system now used company-wide as a cross-departmental tool
Jul 2022 - Present
3 years 1 monthProduct Coach / Agile Coach
- Conducted workshops and one-on-one coaching on agile methods (SCRUM, Lean Startup)
- Supported target group analysis (persona, Value Proposition Canvas, jobs-to-be-done)
- Guided product idea validation (MVP, prototypes)
- Trained on interview and survey techniques (MOM test)
- Used Miro, Canva, and Figma
- Clients: Various universities (Bochum University of Applied Sciences, Georg Agricola University of Technology), various incubators (CyberForum, HRW Startups, Bergsteiger Accelerator, Rheinland-Pfalz Idea Competition)
Jan 2021 - Dec 2022
1 yearCEO / Product Owner
Geonimmo
- Implemented an application for automated property location evaluation and analysis
- Led the founding team
- Product ownership; conducted customer interviews and requirements workshops
- Performed target group and market analysis, designed and developed a prototype
- Documented requirements using user stories and a Kanban board
- Handled requirements management, business development, sales, and marketing
- Used Trello, WordPress, Canva, and Eclipse
- Outcomes: Secured pilot customers and developed a prototype; gained clarity on market demand
Oct 2020 - Dec 2021
1 year 3 monthsCEO / Product Owner
Probandit
- Implemented a participant recruitment platform for research institutions
- Led the founding team
- Product ownership and conducted customer interviews and requirements workshops
- Conducted target group and market analysis
- Designed MVPs, coordinated implementation, documented requirements with user stories and a Kanban board
- Managed requirements and stakeholders
- Business development, sales, and marketing
- Used Trello, UMLet, and WordPress
- Outcomes: Secured pilot customers and developed a prototype
Jun 2020 - May 2021
1 yearRequirements Engineer
AWGV
- Created a detailed requirements specification and a concept for developing a digital system to manage the official water bodies registry on an open-source basis
- Conducted user interviews and requirements workshops
- Performed business process analysis and requirements specification analysis
- Documented requirements according to ISO/IEC/IEEE 29148 and a detailed requirements specification
- Identified and resolved requirement conflicts
- Designed and implemented a proof of concept
- Managed requirements and stakeholders, designed system infrastructure
- Used Jira, SharePoint, Enterprise Architect, and QGIS
- Outcome: Clear understanding of solution approaches, costs, pros and cons; reliable basis for decision-making
Feb 2020 - Feb 2021
1 year 1 monthProject Manager & Business Analyst
Urban Data Platform
- Implemented a central platform for managing urban data for the city of Hamburg
- Redesigned responsibilities and business processes of the departments
- Managed a subproject
- Conducted business process analysis and target architecture design using UML
- Analyzed the target concept for conflicts and coordinated with other project managers
- Coordinated project tasks in a four-person team
- Used Jira, SharePoint, and Enterprise Architect
- Outcome: Optimized, standardized, digitized and automated business processes in the responsible area; optimal collaboration via the platform
Nov 2019 - Dec 2022
3 years 2 monthsProduct Owner
XPlanungsplattform SH
- Implemented a central digital platform for managing spatial planning maps for municipalities and planning offices in Schleswig-Holstein
- Product ownership and facilitation of SCRUM events
- Advised on introducing a hybrid approach model
- Conducted user interviews and requirements workshops
- Conducted business process analysis and requirements specification analysis
- Documented requirements via user stories and a Kanban board
- Coordinated implementation as well as requirements and stakeholder management
- Worked closely with project management, developers, and stakeholders
- Used Jira, Azure DevOps, SharePoint, and Enterprise Architect
- Outcome: High acceptance and usage of the platform, great stakeholder satisfaction, and minimized manual effort
Nov 2016 - Jul 2018
1 year 9 monthsProject Manager & Data Manager
- Harmonized, automated analysis and transformation of data, especially spatial data
- Project management and controlling
- Conducted user interviews and requirements workshops
- Created simple to complex ETL processes
- Managed requirements and stakeholders
- Used FME and MS Office
- Outcome: Replicable data analysis processes for recurring questions (e.g., bomb discovery module and site analysis tools)
Nov 2016 - Jul 2018
1 year 9 monthsProject Manager & Product Owner
- Implemented a web application for digital management of follow-up measures in the energy sector
- Conducted user interviews and requirements workshops
- Conducted business process analysis and documented requirements according to ISO/IEC/IEEE 29148 via user stories
- Designed system infrastructure and implemented a proof of concept
- Managed requirements and stakeholders
- Used Redmine and XQuery
- Outcome: Prototype web application; digital and transparent management of follow-up measures
Summary
has demonstrated a fundamental level of product ownership, proving an intermediate understanding of the Scrum framework and how to apply it to maximize the value delivered with a product. This individual has also demonstrated an understanding of how to maximize return on investment and optimize the total cost of ownership of products and systems.
Languages
German
Native
English
Advanced
Education
Oct 2017 - Jun 2019
Bochum University of Applied Sciences
Master of Engineering, focus on Software Engineering (agile methods, Scrum, Android development), specialization in · Geoinformatics · Bochum, Germany
Oct 2013 - Jun 2017
Bochum University of Applied Sciences
Bachelor of Engineering, Software Engineering (requirements engineering, programming languages Java and Python, algorithms and · Geoinformatics · Bochum, Germany
Certifications & licenses
Consultant Qualification
Certified AI Marketing Manager
Certified Professional for Requirements Engineering (CPRE)
IREB
Professional Scrum Product Owner (PSPO I)
Scrum.org
Project Management Basics
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