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Ralph Strobel

Executive Consultant / Project Lead - Corporate Development

Ralph Strobel
Neckarsulm, Germany

Experience

Jan 2025 - Oct 2025
10 months

Executive Consultant / Project Lead - Corporate Development

Family Business

  • Developed and implemented a corporate project management office including IT integration, PM software Clarity, roles and framework, and harmonization with existing PMOs
  • Designed and detailed the global matrix target operating model covering business units, central functions, and global services, including roles, organizational structure and process design, and committee setup
  • Built a global process center and trained 19 process owners in communication, facilitation and change
  • Served as interim process owner for 'Idea to Innovation' and 'Innovation to Product/Solution', including to-be process modeling and digitalization of the project request process
  • Designed and launched a change and culture development program
  • Provided sparring and advice on organizational development and change processes
  • Contributed to special projects: global product management organization, redesign of IT/OT organizational structure, optimization of business development, HR transformation consulting, training a team of 20 HR talents, preparing board and supervisory board presentations

Sustainable results:

  • Implemented, stabilized and trained on a corporate management office including evaluation and consolidation of 16 strategic projects
  • Redesigned the core I2I and I2PS processes with new roles and collaboration models supported by AI agents and automation
Jan 2024 - Nov 2024
11 months

Interim Manager - Director Global Engineering Excellence

DEHN SE

  • Responsible for technical and budget leadership of global project management, engineering data management, and product documentation, with 6 direct reports and 36 team members, budget responsibility of €2.6M
  • Led and coached executives and staff in leadership, ownership and lean
  • Developed organization from functional to internationally process-oriented structure
  • Process owner in product lifecycle management: implemented Clarity, developed hybrid project portfolio management, innovation and funding management
  • Built a central product information management system and data governance workflows across 70 companies
  • Oversaw technical documentation including installation manuals, drawings, and master data management
  • Pilot project Digital Product Passport: design and company-wide implementation
  • Member of the core team for the board project Target Operating Model 2030, process stream

Sustainable results:

  • Rolled out and trained on the end-to-end innovation and product development process
  • Established a global master data team with governance structure
  • Successful implementation of Clarity
  • Won division-level company lean team competition
  • Implemented the Digital Product Passport
  • Defined strategy house and roadmap through 2030
  • Achieved €90K in efficiency improvements
Aug 2022 - Sep 2023
1 year 2 months

Executive Consultant / Project Lead - HR Transformation and HR Change

Syntegon Technology GmbH

  • Managed the collaboration & change workstreams with 7 BU heads, 18 managing directors, and 5 enabling functions
  • Developed standardized business unit blueprints
  • Led the PMO for the HR transformation program with four subprojects (HR IT, job grading, reorganization, business model)
  • Level 1 management reporting
  • Developed and rolled out a transformation roadmap for the HR service catalog, roles, meeting structure, collaboration model, talent development, IT systems, works council/union communication, change communication and training
  • Co-led overall communication and designed audience-specific training modules
  • Built people networks and communities
  • Designed job architecture and naming convention for the HR master data system

Sustainable results:

  • Installed and established the new business model at management level
  • Strategically prepared and successfully launched the HR transformation
  • Finalized and anchored the job architecture with governance
  • Conducted company-wide training and handed over roles and trainings
Oct 2021 - Aug 2022
11 months

Executive Consultant / Project Lead - Leadership Development & Change Management

Hirschmann Automotive GmbH

  • Developed a new collaboration model to increase value creation and optimize the PEP & organizational model
  • Trained the core project team as change agents and trainers for the rollout (~750 participants)
  • Conducted site-wide culture change workshops to improve collaboration and culture
  • Developed a new leadership vision and established department-specific leadership and project routines with standards
  • Delivered leadership trainings levels 1–3 focusing on leading through change (150 participants, avg. rating 1.3)
  • Designed and implemented communication formats (events, media, online)
  • Coached leaders in goal setting, planning, meetings, teambuilding, and facilitation

Sustainable results:

  • Rolled out and established the reorganization as an agile, customer-focused organization with an efficiency focus
  • Structurally embedded the leadership program
Apr 2021 - Sep 2021
6 months

Agile Multi-Project Manager – Project Restructuring and Consulting

Roche Diagnostics GmbH

  • Optimized the BRR process for real-time approval, increased automation, and compliance
  • Restored methodology and structure in an ongoing project
  • Structured complex tasks, dependencies, and interface management
  • Continued the system analysis with 8 stakeholder groups and two global projects
  • Conducted a gap analysis to identify and plan implementation options in global systems
  • Planned adjustments and training measures

Sustainable results:

  • Restructured the projects including an agile phased project plan with decision gates
  • Developed a new collaboration model
  • Created management templates for scope definition and target image setting
  • Performed risk and stakeholder analysis with a communication plan
Oct 2020 - Mar 2021
6 months

Executive Consultant / Project Lead - Building and Developing a PMO and Coordinating Its Implementation

Berner Group

  • Established and improved a strategic PMO to coordinate 16 projects in Sales & Marketing, HR, Supply Chain, ContactCenter 2.0, and more.
  • Identified optimization opportunities and prepared decision-making documents.
  • Trained and coached project managers in methodology and PM tools.
  • Implemented structured change management with a training program for sales and second management level.
  • Turned strategic goals into action at the employee level through workshops, talent development, and controlling.
  • Led a market development concept as a blueprint for Sales 2.0: go-to-market strategy, marketing strategy, territory planning, sales and service campaign, and qualification of managers and field staff.

Sustainable results:

  • Stabilized and handed over the strategic PMO to line managers.
  • Developed a comprehensive market entry strategy based on the 7Ps as a blueprint for omnichannel sales.
Nov 2019 - Apr 2020
6 months

Executive Consultant / Project Lead - Change Program ERP Implementation

Rosenberger Hochfrequenztechnik GmbH & Co. KG

  • Trained and coached subproject managers in change objectives, change awareness, communication methods, role clarification, and mentoring.
  • Conducted change awareness workshops and digital training plans.
  • Developed a change architecture with one-time and systemic measures, plus a change roadmap.
  • Created a communication plan, target vision, change story, and coached leaders.
  • Provided sparring and interventions, and set up rules and discipline for interface and stakeholder management.
  • Set up management reporting and project controlling (plan vs. actual).

Sustainable results:

  • Trained and coached project managers, including acceptance monitoring and pilot rollout.
  • Introduced clear roles (project manager, key user, change agent) with training and coaching.
  • Built a holistic change architecture with involvement of first-line managers.
  • Provided initial enablement for the change core team in their ambassador role.
Dec 2017 - Mar 2020
2 years 4 months

Executive Consultant / Project Lead - Networking and Realignment of Five Sales Areas

Schlüter-Systems KG

  • Used an agile, workshop-based approach with best practice concepts, activity analysis, and process documentation.
  • Adapted the organization to optimized processes (ADITO CRM system) including international interfaces.
  • Defined future workflows, clarified the customer journey, and integrated technical sales support.
  • Improved communication and information flow, and designed a concept for data maintenance in the CRM.
  • Defined roles, job profiles, decision structures, standard communication, and meeting organization.
  • Developed org charts, role descriptions, checklists, guidelines, and training.
  • Managed 33 subprojects, including complaint handling, CRM data maintenance, campaign management, and sales training.

Sustainable results:

  • Significantly improved internal collaboration and interface management.
  • Increased security and reliability through transparent processes and supportive tools.
  • Built cross-department transparent structures with international adaptation.
  • Developed and monitored a stabilization concept, including training and KPIs.
May 2017 - Apr 2018
1 year

Executive Consultant / Project Lead - Further Development of Global PLM Processes and Organization

Paul Hartmann AG

  • Developed best practice concepts to strengthen product ownership in product management, R&D, and production.
  • Built and redefined global and local product management, including role descriptions and RACI.
  • Developed a company-wide phase-gate model including regulatory requirements (MDR).
  • Synchronized regulatory requirements for labeling, market approval, clinical evaluations, risk management, compliance, and make-or-buy.
  • Conducted stakeholder interviews, created a communication plan, and drafted a concept to implement manufacturing engineering and quality planning.
  • Designed a training concept for global rollout and delivered trainings and coaching.

Sustainable results:

  • Achieved end-to-end process mentality through improved process definitions.
  • Established an organizational structure that supports global presence and regulatory compliance.
  • Introduced KPIs to monitor risks and ensure regulatory standards.
Jul 2016 - Apr 2017
10 months

Executive Consultant / Project Lead - Transformation 'Building the Future' - Brand and Product Relaunch

Paul Hartmann AG

  • PMO for three international launches in 37 markets (volume: €210M).
  • Rebranded and repositioned a care line and two incontinence products.
  • Managed regulatory requirements (FDA readiness) and implemented the new development process, including PRO training.
  • Handled assortment planning, product positioning, and the value creation process for strategic pricing.
  • Developed a launch manual on SharePoint and designed e-learning content.
  • Created an international sales training concept 'System Selling' and coordinated projects with markets.
  • Business Development: new collaboration model between HQ and markets.
  • Designed a new role model for international marketing at HQ.
  • Coached and trained project managers in product and project management.

Sustainable results:

  • Successfully handed over products for rollout on time and within budget.
  • Integrated business development into the division strategy.
Apr 2016 - Jun 2016
3 months

Project Lead Marketing Strategy and Business Development for new Product Marketing function

BASF Business Services Holding GmbH

  • Support in defining the marketing strategy in IT and supply chain Business Relationship Management
  • Developing the future strategy based on current-state analysis and interface analysis
  • Creating the setup to transfer the change program into the product marketing line function from 2017
  • Defining positioning, RACI, and alignment of interfaces
  • Preparing the board presentation until decision readiness
  • Business Solution Marketing project management: identifying best practices in 8 business areas, validating savings (750 TEU), and internal marketing

Sustainable Results:

  • Approval through board presentation
  • Line integration of the function from 2017
  • Confirmed savings potential of €1 million as of 31.12.2016
Aug 2015 - Mar 2016
8 months

Project Lead international sales trainings for market launch

Paul Hartmann AG

  • Design, organization and implementation of an international sales training for two B2B product lines in 27 markets (approx. 750 participants, 10 languages, €300M volume)
  • Creation of training content: strategy, positioning, sales stories, conversation guides, pricing, and value selling
  • Design of an eLearning tool with gamification to measure and incentivize, and build a community
  • Implementation of an international Marketing & Sales cockpit for success tracking with KPIs
  • Management of external and internal service providers

Sustainable Results:

  • Significant margin and contribution improvements in 80% of the trained sales organizations
  • Increased competitive advantages in price-driven markets
  • Adoption of the concept as a benchmark for other business units
Aug 2014 - May 2015
10 months

Program and Project Lead - Transformation "Building the Future" Business Unit Incontinence Hygiene

Paul Hartmann AG

  • Management of 21 subprojects including branding & positioning, market insights for institutions, digital sales channel, and product launch projects based on regulatory requirements
  • Setup of regular reporting models and committee (PLP Project Board)
  • Organizational development for marketing and R&D including role definition and responsibilities
  • Definition of a collaboration model between HQ and markets based on TQM and pricing process
  • Support for marketing and assortment strategy (€300M)
  • Coaching of project leaders in change management

Sustainable Results:

  • Anchoring in business unit strategy and rollout of products and assortments
Feb 2013 - Jun 2013
5 months

Project Lead - Creation and implementation of new brand positioning

BILZ Werkzeugfabrik GmbH & Co. KG

  • Development of brand positioning through analysis, workshops, and internal communication
  • Training and coaching for managers and employees
  • Facilitation of workshops and integration into sales and marketing activities
  • Implementation monitoring
Jan 2012 - May 2012
5 months

Interim Key Account Management preparing the key account function for the medical technology sector

GO! General Overnight

  • Customer segmentation and creation of a sales concept including product definition and CRM process description
  • System integration and staff training
  • Onboarding of permanent key account managers
Mar 2011 - Sep 2011
7 months
Weikersheim, Germany

Interim Marketing Manager

AUDACON AG

  • Leading a 4-member marketing team
  • Optimizing the marketing planning process
  • Project management and implementation of marketing projects (direct communication, print, catalog)
Jul 2009 - Present
16 years 8 months

Managing Partner / Interim Manager, Business Consultant and Senior Trainer

BER Marketing GmbH

  • Consulting and developing strategies in construction, electrical engineering, sanitary trade, medical technology, connector and plug technology, e-mobility, building technology, interior design, garden and landscaping equipment, and machine tools
  • Implementing launch strategies, brand positioning, marketing and sales reviews, market analyses and PR activities
  • Conducting training and workshops on various topics and industries
Apr 2007 - Jun 2009
2 years 3 months
Stuttgart, Germany

Manager Sales & Brand Management

Daimler Financial Services AG

  • Building the European marketing function in the newly created Sales & Marketing Europe division
  • Developing and implementing the European sales and marketing strategy, including the product development roadmap
  • Brand positioning and rollout of brand communications across business units and markets
  • Planning and executing central marketing activities: trade shows, conferences, online, press
  • Sales support with KAM and CRM materials
  • Market analyses, controlling and reporting for 16 European markets
  • Introducing European sales and marketing processes and the market management model
  • Team leadership (4 employees) and deputy department head (12 employees), budget responsibility 500 TEU
Sep 2000 - Mar 2007
6 years 7 months

Manager Corporate Media & Internet

Daimler AG

  • Editor-in-Chief for Corporate Media, developing global CI/CD and CRM, and internationalizing the customer magazines "Transport" and "ROUTE"
  • Managing content themes and winning numerous communication awards
  • Designing and managing the central website and market adaptations
  • Campaign management, theme management and implementing eCRM
  • External and internal corporate communications: strategy development, editor-in-chief tasks, and editorial work
  • Project management for new brand positioning and brand experience workshops
  • Team leadership (6 employees) and deputy department head (25 employees), budget responsibility €3.5 million
Jun 1999 - Aug 2000
1 year 3 months

Marketing Specialist for Retrofits and Accessories

DaimlerChrysler AG

  • Marketing of the audio and auxiliary heating product lines, including product management, pricing, and sales promotion (+10% sales)
  • Implementing the marketing strategy for the launch of the first commercial vehicle telematics system
  • Organizing trade fairs (IAA Frankfurt, Hannover) and providing sales support with promotional materials
Jan 1997 - May 1999
2 years 5 months

Communication and PR Consultant

Freelance Communication and Public Relations Consultant

  • Conception and implementation of the after-sales marketing strategy including market potential analysis for Daimler AG
  • Competitive analysis and PR strategy for Continental AG
  • Customer and market analysis for the air conditioning market launch at Eberspächer GmbH
  • Market analysis and new design of sales promotion for Haweka GmbH
Jun 1991 - Dec 1996
5 years 7 months

Tourism Assistant

gbk-Gütegemeinschaft Buskomfort e.V.

  • Acting as press officer and organizing press conferences, press events, and press trips
  • Organizing and executing trade fairs
  • Preparing board and advisory board meetings
Oct 1990 - Dec 1991
1 year 3 months

Homeless Services Secretary / Representative for Civil Service Volunteers

Caritasverband e.V.

  • Managing the secretariat in the Social Services department
  • Representative for 42 civil service volunteers

Summary

Interim Manager and Executive Consultant for structuring and implementing complex change and transformation programs in technology-driven organizations.

Skills

Transformation & Change

  • Hr And Organizational Transformation: Designing Organizations, Target Operating Models, Job Architectures, And Hr Service Catalogs In International Contexts
  • Erp And It Transformations: Change Programs For Implementing Sap Successfactors, Proalpha, And Clarity, Including Stakeholder Management And Training
  • Structured Change Management: Designing And Implementing Change And Culture Programs, Change Communication, And Training Change Agents

Project & Program Management

  • Program Leadership For Complex Initiatives: Managing Transformation Programs, Reorganizations, And International Rollouts
  • Pmo Setup & Management: Establishing Strategic Pmos, Project Portfolio Management, And Implementing And Training On Project Management Software
  • Go-to-market & Business Development: Developing And Executing Market Entry Strategies, Launch Management, And Sales Campaigns

Leadership & Coaching

  • Leadership Development & Coaching: Conducting Training Programs With Over 2,300 Participants, Avg. Rating 1.3 – Focus On 'Leading Through Change'
  • Agile (Business) Coaching & Facilitation: Enabling Project Leaders, Change Agents, And Executives In Agile Methods And Leadership Routines, Keynote Speaker
  • Trainer & Author: Designing And Delivering Training, Author Of The Specialist Book 'Agile Change Management In Sales – A Practical Guide For Successful Leaders'

Qualifications

  • It: Ms Office, Sharepoint, Crm (Adito), Google G Suite, Jira, Confluence, Clarity (Project Management), Aiio (Process Management)
  • Skilled In Classical And Agile Frameworks – From Prince2 Through Lean To Scrum
  • I Bring Structure To Complex Programs And Enable Teams To Drive Effective Change.

Languages

German
Native
English
Advanced

Education

Oct 1987 - Jun 1990

Stuttgart Cooperative State University and AKZO Coatings GmbH

Diploma in Business Administration (BA) · Business Administration, major in Industrial Business, specializing in Marketing and Materials Management · Stuttgart, Germany

Oct 1984 - Jun 1987

Stuttgart-West Business High School

General university entrance qualification · Stuttgart, Germany

Oct 1978 - Jun 1984

Johannes Kepler Gymnasium

Stuttgart, Germany

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Ralph based?

Ralph is based in Neckarsulm, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Ralph speak?

Ralph speaks the following languages: German (Native), English (Advanced).

How many years of experience does Ralph have?

Ralph has at least 35 years of experience. During this time, Ralph has worked in at least 23 different roles and for 20 different companies. The average length of individual experience is 1 year and 6 months. Note that Ralph may not have shared all experience and actually has more experience.

What roles would Ralph be best suited for?

Based on recent experience, Ralph would be well-suited for roles such as: Executive Consultant / Project Lead - Corporate Development, Interim Manager - Director Global Engineering Excellence, Executive Consultant / Project Lead - HR Transformation and HR Change.

What is Ralph's latest experience?

Ralph's most recent position is Executive Consultant / Project Lead - Corporate Development at Family Business.

What companies has Ralph worked for in recent years?

In recent years, Ralph has worked for Family Business, DEHN SE, Syntegon Technology GmbH, Hirschmann Automotive GmbH, and Roche Diagnostics GmbH.

Which industries is Ralph most experienced in?

Ralph is most experienced in industries like Professional Services, Manufacturing, and Construction. Ralph also has some experience in Automotive, Tourism and Hospitality, and Healthcare.

Which business areas is Ralph most experienced in?

Ralph is most experienced in business areas like Marketing, Sales, and Project Management. Ralph also has some experience in Strategy and Planning, Product Development, and Human Resources (HR).

Which industries has Ralph worked in recently?

Ralph has recently worked in industries like Professional Services, Manufacturing, and Construction.

Which business areas has Ralph worked in recently?

Ralph has recently worked in business areas like Strategy and Planning, Marketing, and Sales.

What is Ralph's education?

Ralph holds a Bachelor in Business Administration, major in Industrial Business, specializing in Marketing and Materials Management from Stuttgart Cooperative State University and AKZO Coatings GmbH.

What is the availability of Ralph?

Ralph is immediately available full-time for suitable projects.

What is the rate of Ralph?

Ralph's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

How to hire Ralph?

To hire Ralph, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1000
750
500
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Market avg: 760-920 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.