Ralph Strobel
Executive Consultant / Project Lead - Corporate Development
Experience
Executive Consultant / Project Lead - Corporate Development
Family Business
- Developed and implemented a corporate project management office including IT integration, PM software Clarity, roles and framework, and harmonization with existing PMOs
- Designed and detailed the global matrix target operating model covering business units, central functions, and global services, including roles, organizational structure and process design, and committee setup
- Built a global process center and trained 19 process owners in communication, facilitation and change
- Served as interim process owner for 'Idea to Innovation' and 'Innovation to Product/Solution', including to-be process modeling and digitalization of the project request process
- Designed and launched a change and culture development program
- Provided sparring and advice on organizational development and change processes
- Contributed to special projects: global product management organization, redesign of IT/OT organizational structure, optimization of business development, HR transformation consulting, training a team of 20 HR talents, preparing board and supervisory board presentations
Sustainable results:
- Implemented, stabilized and trained on a corporate management office including evaluation and consolidation of 16 strategic projects
- Redesigned the core I2I and I2PS processes with new roles and collaboration models supported by AI agents and automation
Interim Manager - Director Global Engineering Excellence
DEHN SE
- Responsible for technical and budget leadership of global project management, engineering data management, and product documentation, with 6 direct reports and 36 team members, budget responsibility of €2.6M
- Led and coached executives and staff in leadership, ownership and lean
- Developed organization from functional to internationally process-oriented structure
- Process owner in product lifecycle management: implemented Clarity, developed hybrid project portfolio management, innovation and funding management
- Built a central product information management system and data governance workflows across 70 companies
- Oversaw technical documentation including installation manuals, drawings, and master data management
- Pilot project Digital Product Passport: design and company-wide implementation
- Member of the core team for the board project Target Operating Model 2030, process stream
Sustainable results:
- Rolled out and trained on the end-to-end innovation and product development process
- Established a global master data team with governance structure
- Successful implementation of Clarity
- Won division-level company lean team competition
- Implemented the Digital Product Passport
- Defined strategy house and roadmap through 2030
- Achieved €90K in efficiency improvements
Executive Consultant / Project Lead - HR Transformation and HR Change
Syntegon Technology GmbH
- Managed the collaboration & change workstreams with 7 BU heads, 18 managing directors, and 5 enabling functions
- Developed standardized business unit blueprints
- Led the PMO for the HR transformation program with four subprojects (HR IT, job grading, reorganization, business model)
- Level 1 management reporting
- Developed and rolled out a transformation roadmap for the HR service catalog, roles, meeting structure, collaboration model, talent development, IT systems, works council/union communication, change communication and training
- Co-led overall communication and designed audience-specific training modules
- Built people networks and communities
- Designed job architecture and naming convention for the HR master data system
Sustainable results:
- Installed and established the new business model at management level
- Strategically prepared and successfully launched the HR transformation
- Finalized and anchored the job architecture with governance
- Conducted company-wide training and handed over roles and trainings
Executive Consultant / Project Lead - Leadership Development & Change Management
Hirschmann Automotive GmbH
- Developed a new collaboration model to increase value creation and optimize the PEP & organizational model
- Trained the core project team as change agents and trainers for the rollout (~750 participants)
- Conducted site-wide culture change workshops to improve collaboration and culture
- Developed a new leadership vision and established department-specific leadership and project routines with standards
- Delivered leadership trainings levels 1–3 focusing on leading through change (150 participants, avg. rating 1.3)
- Designed and implemented communication formats (events, media, online)
- Coached leaders in goal setting, planning, meetings, teambuilding, and facilitation
Sustainable results:
- Rolled out and established the reorganization as an agile, customer-focused organization with an efficiency focus
- Structurally embedded the leadership program
Agile Multi-Project Manager – Project Restructuring and Consulting
Roche Diagnostics GmbH
- Optimized the BRR process for real-time approval, increased automation, and compliance
- Restored methodology and structure in an ongoing project
- Structured complex tasks, dependencies, and interface management
- Continued the system analysis with 8 stakeholder groups and two global projects
- Conducted a gap analysis to identify and plan implementation options in global systems
- Planned adjustments and training measures
Sustainable results:
- Restructured the projects including an agile phased project plan with decision gates
- Developed a new collaboration model
- Created management templates for scope definition and target image setting
- Performed risk and stakeholder analysis with a communication plan
Executive Consultant / Project Lead - Building and Developing a PMO and Coordinating Its Implementation
Berner Group
- Established and improved a strategic PMO to coordinate 16 projects in Sales & Marketing, HR, Supply Chain, ContactCenter 2.0, and more.
- Identified optimization opportunities and prepared decision-making documents.
- Trained and coached project managers in methodology and PM tools.
- Implemented structured change management with a training program for sales and second management level.
- Turned strategic goals into action at the employee level through workshops, talent development, and controlling.
- Led a market development concept as a blueprint for Sales 2.0: go-to-market strategy, marketing strategy, territory planning, sales and service campaign, and qualification of managers and field staff.
Sustainable results:
- Stabilized and handed over the strategic PMO to line managers.
- Developed a comprehensive market entry strategy based on the 7Ps as a blueprint for omnichannel sales.
Executive Consultant / Project Lead - Change Program ERP Implementation
Rosenberger Hochfrequenztechnik GmbH & Co. KG
- Trained and coached subproject managers in change objectives, change awareness, communication methods, role clarification, and mentoring.
- Conducted change awareness workshops and digital training plans.
- Developed a change architecture with one-time and systemic measures, plus a change roadmap.
- Created a communication plan, target vision, change story, and coached leaders.
- Provided sparring and interventions, and set up rules and discipline for interface and stakeholder management.
- Set up management reporting and project controlling (plan vs. actual).
Sustainable results:
- Trained and coached project managers, including acceptance monitoring and pilot rollout.
- Introduced clear roles (project manager, key user, change agent) with training and coaching.
- Built a holistic change architecture with involvement of first-line managers.
- Provided initial enablement for the change core team in their ambassador role.
Executive Consultant / Project Lead - Networking and Realignment of Five Sales Areas
Schlüter-Systems KG
- Used an agile, workshop-based approach with best practice concepts, activity analysis, and process documentation.
- Adapted the organization to optimized processes (ADITO CRM system) including international interfaces.
- Defined future workflows, clarified the customer journey, and integrated technical sales support.
- Improved communication and information flow, and designed a concept for data maintenance in the CRM.
- Defined roles, job profiles, decision structures, standard communication, and meeting organization.
- Developed org charts, role descriptions, checklists, guidelines, and training.
- Managed 33 subprojects, including complaint handling, CRM data maintenance, campaign management, and sales training.
Sustainable results:
- Significantly improved internal collaboration and interface management.
- Increased security and reliability through transparent processes and supportive tools.
- Built cross-department transparent structures with international adaptation.
- Developed and monitored a stabilization concept, including training and KPIs.
Executive Consultant / Project Lead - Further Development of Global PLM Processes and Organization
Paul Hartmann AG
- Developed best practice concepts to strengthen product ownership in product management, R&D, and production.
- Built and redefined global and local product management, including role descriptions and RACI.
- Developed a company-wide phase-gate model including regulatory requirements (MDR).
- Synchronized regulatory requirements for labeling, market approval, clinical evaluations, risk management, compliance, and make-or-buy.
- Conducted stakeholder interviews, created a communication plan, and drafted a concept to implement manufacturing engineering and quality planning.
- Designed a training concept for global rollout and delivered trainings and coaching.
Sustainable results:
- Achieved end-to-end process mentality through improved process definitions.
- Established an organizational structure that supports global presence and regulatory compliance.
- Introduced KPIs to monitor risks and ensure regulatory standards.
Executive Consultant / Project Lead - Transformation 'Building the Future' - Brand and Product Relaunch
Paul Hartmann AG
- PMO for three international launches in 37 markets (volume: €210M).
- Rebranded and repositioned a care line and two incontinence products.
- Managed regulatory requirements (FDA readiness) and implemented the new development process, including PRO training.
- Handled assortment planning, product positioning, and the value creation process for strategic pricing.
- Developed a launch manual on SharePoint and designed e-learning content.
- Created an international sales training concept 'System Selling' and coordinated projects with markets.
- Business Development: new collaboration model between HQ and markets.
- Designed a new role model for international marketing at HQ.
- Coached and trained project managers in product and project management.
Sustainable results:
- Successfully handed over products for rollout on time and within budget.
- Integrated business development into the division strategy.
Project Lead Marketing Strategy and Business Development for new Product Marketing function
BASF Business Services Holding GmbH
- Support in defining the marketing strategy in IT and supply chain Business Relationship Management
- Developing the future strategy based on current-state analysis and interface analysis
- Creating the setup to transfer the change program into the product marketing line function from 2017
- Defining positioning, RACI, and alignment of interfaces
- Preparing the board presentation until decision readiness
- Business Solution Marketing project management: identifying best practices in 8 business areas, validating savings (750 TEU), and internal marketing
Sustainable Results:
- Approval through board presentation
- Line integration of the function from 2017
- Confirmed savings potential of €1 million as of 31.12.2016
Project Lead international sales trainings for market launch
Paul Hartmann AG
- Design, organization and implementation of an international sales training for two B2B product lines in 27 markets (approx. 750 participants, 10 languages, €300M volume)
- Creation of training content: strategy, positioning, sales stories, conversation guides, pricing, and value selling
- Design of an eLearning tool with gamification to measure and incentivize, and build a community
- Implementation of an international Marketing & Sales cockpit for success tracking with KPIs
- Management of external and internal service providers
Sustainable Results:
- Significant margin and contribution improvements in 80% of the trained sales organizations
- Increased competitive advantages in price-driven markets
- Adoption of the concept as a benchmark for other business units
Program and Project Lead - Transformation "Building the Future" Business Unit Incontinence Hygiene
Paul Hartmann AG
- Management of 21 subprojects including branding & positioning, market insights for institutions, digital sales channel, and product launch projects based on regulatory requirements
- Setup of regular reporting models and committee (PLP Project Board)
- Organizational development for marketing and R&D including role definition and responsibilities
- Definition of a collaboration model between HQ and markets based on TQM and pricing process
- Support for marketing and assortment strategy (€300M)
- Coaching of project leaders in change management
Sustainable Results:
- Anchoring in business unit strategy and rollout of products and assortments
Project Lead - Creation and implementation of new brand positioning
BILZ Werkzeugfabrik GmbH & Co. KG
- Development of brand positioning through analysis, workshops, and internal communication
- Training and coaching for managers and employees
- Facilitation of workshops and integration into sales and marketing activities
- Implementation monitoring
Interim Key Account Management preparing the key account function for the medical technology sector
GO! General Overnight
- Customer segmentation and creation of a sales concept including product definition and CRM process description
- System integration and staff training
- Onboarding of permanent key account managers
Interim Marketing Manager
AUDACON AG
- Leading a 4-member marketing team
- Optimizing the marketing planning process
- Project management and implementation of marketing projects (direct communication, print, catalog)
Managing Partner / Interim Manager, Business Consultant and Senior Trainer
BER Marketing GmbH
- Consulting and developing strategies in construction, electrical engineering, sanitary trade, medical technology, connector and plug technology, e-mobility, building technology, interior design, garden and landscaping equipment, and machine tools
- Implementing launch strategies, brand positioning, marketing and sales reviews, market analyses and PR activities
- Conducting training and workshops on various topics and industries
Manager Sales & Brand Management
Daimler Financial Services AG
- Building the European marketing function in the newly created Sales & Marketing Europe division
- Developing and implementing the European sales and marketing strategy, including the product development roadmap
- Brand positioning and rollout of brand communications across business units and markets
- Planning and executing central marketing activities: trade shows, conferences, online, press
- Sales support with KAM and CRM materials
- Market analyses, controlling and reporting for 16 European markets
- Introducing European sales and marketing processes and the market management model
- Team leadership (4 employees) and deputy department head (12 employees), budget responsibility 500 TEU
Manager Corporate Media & Internet
Daimler AG
- Editor-in-Chief for Corporate Media, developing global CI/CD and CRM, and internationalizing the customer magazines "Transport" and "ROUTE"
- Managing content themes and winning numerous communication awards
- Designing and managing the central website and market adaptations
- Campaign management, theme management and implementing eCRM
- External and internal corporate communications: strategy development, editor-in-chief tasks, and editorial work
- Project management for new brand positioning and brand experience workshops
- Team leadership (6 employees) and deputy department head (25 employees), budget responsibility €3.5 million
Marketing Specialist for Retrofits and Accessories
DaimlerChrysler AG
- Marketing of the audio and auxiliary heating product lines, including product management, pricing, and sales promotion (+10% sales)
- Implementing the marketing strategy for the launch of the first commercial vehicle telematics system
- Organizing trade fairs (IAA Frankfurt, Hannover) and providing sales support with promotional materials
Communication and PR Consultant
Freelance Communication and Public Relations Consultant
- Conception and implementation of the after-sales marketing strategy including market potential analysis for Daimler AG
- Competitive analysis and PR strategy for Continental AG
- Customer and market analysis for the air conditioning market launch at Eberspächer GmbH
- Market analysis and new design of sales promotion for Haweka GmbH
Tourism Assistant
gbk-Gütegemeinschaft Buskomfort e.V.
- Acting as press officer and organizing press conferences, press events, and press trips
- Organizing and executing trade fairs
- Preparing board and advisory board meetings
Homeless Services Secretary / Representative for Civil Service Volunteers
Caritasverband e.V.
- Managing the secretariat in the Social Services department
- Representative for 42 civil service volunteers
Summary
Interim Manager and Executive Consultant for structuring and implementing complex change and transformation programs in technology-driven organizations.
Skills
Transformation & Change
- Hr And Organizational Transformation: Designing Organizations, Target Operating Models, Job Architectures, And Hr Service Catalogs In International Contexts
- Erp And It Transformations: Change Programs For Implementing Sap Successfactors, Proalpha, And Clarity, Including Stakeholder Management And Training
- Structured Change Management: Designing And Implementing Change And Culture Programs, Change Communication, And Training Change Agents
Project & Program Management
- Program Leadership For Complex Initiatives: Managing Transformation Programs, Reorganizations, And International Rollouts
- Pmo Setup & Management: Establishing Strategic Pmos, Project Portfolio Management, And Implementing And Training On Project Management Software
- Go-to-market & Business Development: Developing And Executing Market Entry Strategies, Launch Management, And Sales Campaigns
Leadership & Coaching
- Leadership Development & Coaching: Conducting Training Programs With Over 2,300 Participants, Avg. Rating 1.3 – Focus On 'Leading Through Change'
- Agile (Business) Coaching & Facilitation: Enabling Project Leaders, Change Agents, And Executives In Agile Methods And Leadership Routines, Keynote Speaker
- Trainer & Author: Designing And Delivering Training, Author Of The Specialist Book 'Agile Change Management In Sales – A Practical Guide For Successful Leaders'
Qualifications
- It: Ms Office, Sharepoint, Crm (Adito), Google G Suite, Jira, Confluence, Clarity (Project Management), Aiio (Process Management)
- Skilled In Classical And Agile Frameworks – From Prince2 Through Lean To Scrum
- I Bring Structure To Complex Programs And Enable Teams To Drive Effective Change.
Languages
Education
Stuttgart Cooperative State University and AKZO Coatings GmbH
Diploma in Business Administration (BA) · Business Administration, major in Industrial Business, specializing in Marketing and Materials Management · Stuttgart, Germany
Stuttgart-West Business High School
General university entrance qualification · Stuttgart, Germany
Johannes Kepler Gymnasium
Stuttgart, Germany
Profile
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