Roger Kautz - Interim Head of Marketing

Q: Where is Roger based?

Roger is based in Kraichtal, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Roger speak?

Roger speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Roger have?

Roger has at least 27 years of experience. During this time, Roger has worked in at least 6 different roles and for 9 different companies . The average length of individual experience is 3 years . Note that Roger may not have shared all experience and actually has more experience.

Q: What is Roger's latest experience?

Roger's most recent position is Interim Head of Marketing at Anonymous Company .

Q: What companies has Roger worked for in recent years?

In recent years, Roger has worked for Anonymous Company , ANDRITZ AG , and Freelance Marketing Consultant & Interim B2B Manager .

Q: Which industries is Roger most experienced in?

Roger is most experienced in industries like Manufacturing , Professional Services , and Advertising . Roger also has some experience in Media, Entertainment and Publishing , Chemical , and Real Estate .

Q: Which business areas is Roger most experienced in?

Roger is most experienced in business areas like Marketing , Business Intelligence , and Sales .

Q: Which industries has Roger worked in recently?

Roger has recently worked in industries like Manufacturing and Professional Services .

Q: Which business areas has Roger worked in recently?

Roger has recently worked in business areas like Marketing , Business Intelligence , and Sales .

Recommended expert

Kraichtal, Germany

Experience

Aug 2023 - Nov 2024

1 year 4 months

Germany

Interim Head of Marketing

Anonymous Company

Strategic and operational realignment of global marketing in a complex matrix organization
Introduced business-unit-based product marketing with clear responsibilities and accountability
Developed and implemented global marketing strategies for each business unit
Built new structures for field marketing and wholesale marketing
Established radical process simplification and clear decision-making paths
Led and stabilized a 27-person team with a focus on empowerment and trust
Established a market-oriented mandate and cross-functional impact for marketing for the first time
Achieved a noticeable performance and motivation boost in the team within weeks

Oct 2021 - Aug 2023

1 year 11 months

Graz, Austria

Director Marketing & Communication Pulp & Paper

ANDRITZ AG

Successfully implemented and globally rolled out digital, customer-focused sales strategies
Built performance marketing with clear KPIs and anchored it sustainably in the team
Established an effective lead-gen funnel with marketing automation – including qualified handover to sales
Advanced the CRM system, including applications, apps, and customized processes
Innovation project: implemented AI-based identification of business opportunities from SAP, CRM, and external data sources
Introduced the marketing-sales triangle (Sales – Regional Marketing – Performance Marketing), positioning marketing as an active part of the EMEA sales team
Systematically built the lead generation process up to measurable opportunity conversion (won/lost)

Jan 2018 - Dec 2020

3 years

Buchen, Germany

Head of Corporate Marketing

Weiss GmbH

Developed international marketing strategy
Built lead generation
Managed communications
Organized trade shows

Jan 2017 - Present

9 years 2 months

Freelance Marketing Consultant & Interim B2B Manager

Engagements in mechanical engineering, electrical engineering, wood industry, and consulting firms
Focus on CRM, marketing strategy, employer branding, and go-to-market

Jan 2016 - Dec 2017

2 years

Karlsruhe, Germany

Head of Marketing

b.i.g. Group

Implemented brand relaunch

Jan 2010 - Dec 2016

7 years

Head of Marketing

Dieffenbacher GmbH

Developed marketing strategy
Managed PR and corporate publishing
Organized trade shows
Supported change management

Jan 2007 - Dec 2010

4 years

Speyer, Germany

Head of Marketing

INP Deutschland

Developed corporate design and brand
Planned and executed campaigns
Organized trade shows

Jan 2005 - Dec 2007

3 years

Mannheim, Germany

Senior Consultant New Media

trio group

Managed the New Media key account BASF

Jan 1999 - Dec 2005

7 years

Founder & Managing Director

Nullsiebeneld Mediengesellschaft mbH

Built and led an online advertising agency
Clients: DaimlerChrysler, Hugo Boss, Weight Watchers, State Chamber of Pharmacists

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Manufacturing (16 years), Professional Services (13 years), Advertising (7 years), Media and Entertainment (7 years), Chemical (3 years), and Real Estate (2 years).

Manufacturing

Professional Services

Advertising

Media and Entertainment

Chemical

Real Estate

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (27 years), Business Intelligence (2 years), and Sales (2 years).

Marketing

Business Intelligence

Sales

Summary

Strategic leader with over 25 years of experience in international B2B marketing – from mid-sized companies to large corporations. Specialized in transforming and scaling marketing and sales organizations in technology-driven industrial environments (electrical engineering, machinery and plant engineering, Industry 4.0).

I see marketing as a business function – and artificial intelligence as a structural principle. My focus: AI-first across all relevant value creation processes – from market and customer engagement through campaigns to CRM-based sales management and offer tracking.

Strong leadership in change: Reorganization, business activation from data, AI-supported go-to-market strategies, and global scaling are among my core themes.

Skills

Ai Expertise: Ai-first Strategy Development, Identifying Ai-relevant Use Cases In Marketing & Sales, Using Generative Ai For Content, Campaigns, And Crm Processes, Prompt Engineering, Ai Implementation And Change Management, Data Privacy & Ai Governance
Marketing & Sales: Digital Go-to-market Strategies, Crm Process Design (Salesforce, Hubspot), B2b Lead Generation, Funnel Management, Marketing Automation, Performance Marketing, Kpi Management, Lead Scoring, Conversion Tracking, Sap Integration, Data-driven Opportunity Identification, Customer Insights, Content And Campaign Management, Crm App Development, Integration Of External Data Sources
Leadership & Organization: Marketing-sales Alignment, Change Communication, Reorganization & Scaling, Leadership Excellence, Own Leadership Model Fire Control Tm

Languages

German

Native

English

Advanced

Education

Oct 2007 - Jun 2008

Fern-Universität Hagen

Business Economist (IWW) · Business Administration · Hagen, Germany

Oct 1994 - Jun 1998

HS Pforzheim

Diploma in Industrial Design · Industrial Design · Pforzheim, Germany

Hohenzollern-Gymnasium Sigmaringen

Abitur · High School · Sigmaringen, Germany

Certifications & licenses

AI Manager and AI Consultant

Profile

Created

September 2023

Last Update

July 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Roger based?

Roger is based in Kraichtal, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Roger speak?

Roger speaks the following languages: German (Native), English (Advanced).

How many years of experience does Roger have?

Roger has at least 27 years of experience. During this time, Roger has worked in at least 6 different roles and for 9 different companies. The average length of individual experience is 3 years. Note that Roger may not have shared all experience and actually has more experience.

What roles would Roger be best suited for?

Based on recent experience, Roger would be well-suited for roles such as: Interim Head of Marketing, Director Marketing & Communication Pulp & Paper, Head of Corporate Marketing.

What is Roger's latest experience?

Roger's most recent position is Interim Head of Marketing at Anonymous Company.

What companies has Roger worked for in recent years?

In recent years, Roger has worked for Anonymous Company, ANDRITZ AG, and Freelance Marketing Consultant & Interim B2B Manager.

Which industries is Roger most experienced in?

Roger is most experienced in industries like Manufacturing, Professional Services, and Advertising. Roger also has some experience in Media, Entertainment and Publishing, Chemical, and Real Estate.

Which business areas is Roger most experienced in?

Roger is most experienced in business areas like Marketing, Business Intelligence, and Sales.

Which industries has Roger worked in recently?

Roger has recently worked in industries like Manufacturing and Professional Services.

Which business areas has Roger worked in recently?

Roger has recently worked in business areas like Marketing, Business Intelligence, and Sales.

What is Roger's education?

Roger attended Fern-Universität Hagen for Business Administration.

Does Roger have any certificates?

Roger has 1 certificate: AI Manager and AI Consultant.

What is the availability of Roger?

Roger is immediately available full-time for suitable projects.

What is the rate of Roger?

Roger's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.