Roger Kautz

Interim Project: Realignment of a Marketing Department

Kraichtal, Germany
Experience
Aug 2023 - Oct 2024
1 year 3 months

Interim Project: Realignment of a Marketing Department

Anonymos Company

  • Supplier of electronics, automation and infrastructure.
  • 12,000 employees.
  • Analysis and solution of a serious capacity problem.
  • Stabilization of the team by inspirational leadership.
  • Recruiting of a new performing team.
  • Development of a business unit marketing model for 6 BUs within a global matrix organization (product marketing).
  • Establish a global marketing set-up, strategy and roadmap for sales and distribution (field marketing and global trade marketing).
  • Analysis after one week.
  • Measures that address the cause are effective after three weeks.
  • Brought people back from burn-out.
  • Established a business oriented marketing set up, instead of central HQ marketing.
Jan 2022 - Dec 2024
3 years

Automated identification of business opportunities from data sets

Andritz AG

  • Pattern recognition, cross/upselling opportunities from SAP, Installed Base and CRM.
  • Plant Engineering Pulp & Paper.
  • 29,000 employees.
Jan 2022 - Dec 2024
3 years

Automated offer tracking to secure business opportunities

Andritz AG

  • Revenue from untracked low-volume offers in the double-digit millions.
  • Plant Engineering Pulp & Paper.
  • 29,000 employees.
Jan 2022 - Dec 2024
3 years

Introduction of digital marketing in the marketing organization

Andritz AG

  • Performance marketing, marketing automation incl. KPIs; sales processes.
  • Plant engineering Pulp & Paper.
  • 29,000 employees.
Jan 2022 - Dec 2024
3 years

Analysis and troubleshooting of a dysfunctional marketing department

Anonymos Company

  • Stabilization of team situation, confidence-building measures, new management culture, inspirational leadership.
  • Electronic industry.
  • 12,000 employees.
Jan 2022 - Dec 2024
3 years

Realignment of marketing area

Anonymos Company

  • Introduction of global product and trade marketing; optimization of processes and interfaces.
  • Electronic industry.
  • 12,000 employees.
Oct 2021 - Aug 2023
1 year 11 months
Graz, Austria

Director Marketing & Communication Pulp & Paper Services

Andritz AG

  • Pulp and paper production plants.
  • 29,000 employees.
  • Global marketing for service business, volume approx. 1.5 billion OI success Won/Lost Opportunities.
  • 19 employees in AT, DE, FI, SK + 3 Regionals in USA and China.
  • Development of customer-focused digital sales strategies.
  • Development of performance marketing incl. KPIs.
  • B2B lead generation with marketing automation.
  • CRM incl. application development, apps, processes.
  • CRM application development for automated identification of business opportunities from SAP, CRM and external data sources.
  • Establishment of Marketing-Sales Triangle (Sales-Regional MKT-Performance MKT): Marketing now part of EMEA Sales Team.
  • Lead Gen process to measure success Won/Lost Opportunities.
  • Excellent leadership assessment of solid line employees.
Jan 2021 - Sep 2021
9 months

External Marketing Manager (Vacancy Bridging)

  • Development of a marketing strategy for companies in the Robotics, wood industry and a management consultancy.
Jun 2018 - Dec 2020
2 years 7 months
Buchen, Germany

Head of Corporate Marketing & Communication

Weiss GmbH

  • Supplier of components for automation technology such as rotary indexing tables, transfer systems, linearmotor stages, delta robots.
  • Industries: Automotive, Life Science, Electronics, Machines.
  • 550 employees, 17 locations worldwide.
  • Turnover 2018: 110 million euros.
  • 4 employees HQ, 3 Regional Marketing Manager, USA, China, APAC.
  • International (digital) marketing strategy.
  • Lead generation and preparation of marketing automation.
  • CRM strategy (Saleforce).
  • Social media strategy.
  • All communication instruments online and offline.
  • New brand claim developed: Every Motion Starts With WEISS.
  • Establishment of marketing organization in India / Asia Pacific.
  • Establishment of a GDPR compliant lead management process.
  • Relaunch website with virtual 360° 3D booth and ERP-supported CAD configurator for qualified lead generation.
May 2017 - May 2018
1 year 1 month

Independent Marketing Consultant and Training

  • Marketing projects for strategy and event.
  • Certified further education as Sales Process Master (Lean Six Sigma in sales, key account management, Scrum).
  • Graduation: 88 out of 90 points.
Sep 2016 - Apr 2017
8 months
Karlsruhe, Germany

Head of Marketing

b.i.g. Gruppe

  • Project management, TGA engineering and facility management.
  • Development of a marketing strategy and brand relaunch.
Mar 2010 - Jun 2016
6 years 4 months
Eppingen, Germany

Head of Marketing & Communication

Dieffenbacher GmbH Maschinen- und Anlagenbau

  • Plant constructors in the wood-based panels, recycling, automotive.
  • 1,800 employees, 17 locations on all continents.
  • Turnover 2015: 490 million euros.
  • Leadership of 9 marketing employees.
  • International marketing and communication strategy.
  • Team development and optimization of marketing processes.
  • Change Communication.
  • Content strategy as the key to customer communication.
  • International trade shows (20 pcs/year between 30 and 1,000 sqm).
  • PR and professional articles for international trade press.
  • Corporate Publishing (customer magazines, newsletter).
  • Conception of technical films, animations and reports.
  • Organization: 10% efficiency increase in marketing processes.
  • PR: 45% increase in impressions in 2016 due to good content concept; thereby overtook the market-leading competitor.
  • Change: turnaround of an endangered change process through creative communication concept.
  • Leadership: very good assessment in 2014 employee survey: Professional 95%, human 87%, leadership 92%.
May 2007 - Feb 2010
2 years 10 months
Speyer, Germany

Head of Marketing

INP Deutschland GmbH

  • Engineering company for power generation.
  • 250 employees, 6 locations worldwide.
  • Development of corporate design, brand, campaigns, trade shows.
  • Brand: New name, new logo. After one year known as the "Orange" in the industry.
Nov 2005 - Apr 2007
1 year 6 months
Mannheim, Germany

Senior Consultant New Media

Trio-group Communication & Marketing

  • Classically oriented agency group (120 employees).
  • Key Account New Media BASF.
  • eMailing campaigns, online shops.
  • Online marketing: B2B eMailings with up to 50% success rate.
Jun 1999 - Oct 2005
6 years 5 months
Stuttgart, Germany

Managing Director and Owner

Nullsiebenelf Medien GmbH

  • New Media oriented advertising agency (5 employees).
  • Database applications (on- and offline).
  • Customers: Hugo Boss, DaimlerChrysler, IT companies.
  • Awarded at the multimedia founder competition of the BMWI, 1998.
Summary

Marketing is not just advertising, marketing is an attitude. As an experienced and hands-on B2B marketing manager, I generate new business opportunities for my companies. With over 25 years of experience in global senior management positions, I know how digital sales and marketing processes need to work today in order to generate maximum revenue. To this end, I realign, develop and train marketing organisation so that teams can develop their full potential. The result: a motivated and skilled marketing team, a strong presence, closer customer loyalty and more turnover for your company.

  • Strong and inspiring leader and mentor for the performing team instead of a bossy diva
  • Sophisticated and effective marketing strategies and plans instead of uncoordinated actionism and low customer loyalty
  • Profitable use of your CRM system instead of lost business opportunities
  • Creative and interlinked marketing and sales campaigns that work instead of insignificance and loss of sales
  • Inspired and motivated teams that pull together instead of a disoriented workforce
Languages
German
Native
English
Advanced
Education
Oct 1994 - Jun 1998

HS Pforzheim

Diploma · Industrial Designer · Pforzheim, Germany

Hohenzollern grammar school Sigmaringen

A-levels · Sigmaringen, Germany

Certifications & licenses

Sales Process Master

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