Roger Kautz

Interim Head of Marketing

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Kraichtal, Germany

Experience

Aug 2023 - Nov 2024
1 year 4 months
Germany

Interim Head of Marketing

Anonymous Company

  • Strategic and operational realignment of global marketing in a complex matrix organization
  • Introduced business-unit-based product marketing with clear responsibilities and accountability
  • Developed and implemented global marketing strategies for each business unit
  • Built new structures for field marketing and wholesale marketing
  • Established radical process simplification and clear decision-making paths
  • Led and stabilized a 27-person team with a focus on empowerment and trust
  • Established a market-oriented mandate and cross-functional impact for marketing for the first time
  • Achieved a noticeable performance and motivation boost in the team within weeks
Oct 2021 - Aug 2023
1 year 11 months
Graz, Austria

Director Marketing & Communication Pulp & Paper

ANDRITZ AG

  • Successfully implemented and globally rolled out digital, customer-focused sales strategies
  • Built performance marketing with clear KPIs and anchored it sustainably in the team
  • Established an effective lead-gen funnel with marketing automation – including qualified handover to sales
  • Advanced the CRM system, including applications, apps, and customized processes
  • Innovation project: implemented AI-based identification of business opportunities from SAP, CRM, and external data sources
  • Introduced the marketing-sales triangle (Sales – Regional Marketing – Performance Marketing), positioning marketing as an active part of the EMEA sales team
  • Systematically built the lead generation process up to measurable opportunity conversion (won/lost)
Jan 2018 - Dec 2020
3 years
Buchen, Germany

Head of Corporate Marketing

Weiss GmbH

  • Developed international marketing strategy
  • Built lead generation
  • Managed communications
  • Organized trade shows
Jan 2017 - Present
9 years 1 month
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Freelance Marketing Consultant & Interim B2B Manager

  • Engagements in mechanical engineering, electrical engineering, wood industry, and consulting firms
  • Focus on CRM, marketing strategy, employer branding, and go-to-market
Jan 2016 - Dec 2017
2 years
Karlsruhe, Germany

Head of Marketing

b.i.g. Group

  • Implemented brand relaunch
Jan 2010 - Dec 2016
7 years

Head of Marketing

Dieffenbacher GmbH

  • Developed marketing strategy
  • Managed PR and corporate publishing
  • Organized trade shows
  • Supported change management
Jan 2007 - Dec 2010
4 years
Speyer, Germany

Head of Marketing

INP Deutschland

  • Developed corporate design and brand
  • Planned and executed campaigns
  • Organized trade shows
Jan 2005 - Dec 2007
3 years
Mannheim, Germany

Senior Consultant New Media

trio group

  • Managed the New Media key account BASF
Jan 1999 - Dec 2005
7 years

Founder & Managing Director

Nullsiebeneld Mediengesellschaft mbH

  • Built and led an online advertising agency
  • Clients: DaimlerChrysler, Hugo Boss, Weight Watchers, State Chamber of Pharmacists

Summary

Strategic leader with over 25 years of experience in international B2B marketing – from mid-sized companies to large corporations. Specialized in transforming and scaling marketing and sales organizations in technology-driven industrial environments (electrical engineering, machinery and plant engineering, Industry 4.0).

I see marketing as a business function – and artificial intelligence as a structural principle. My focus: AI-first across all relevant value creation processes – from market and customer engagement through campaigns to CRM-based sales management and offer tracking.

Strong leadership in change: Reorganization, business activation from data, AI-supported go-to-market strategies, and global scaling are among my core themes.

Skills

  • Ai Expertise: Ai-first Strategy Development, Identifying Ai-relevant Use Cases In Marketing & Sales, Using Generative Ai For Content, Campaigns, And Crm Processes, Prompt Engineering, Ai Implementation And Change Management, Data Privacy & Ai Governance
  • Marketing & Sales: Digital Go-to-market Strategies, Crm Process Design (Salesforce, Hubspot), B2b Lead Generation, Funnel Management, Marketing Automation, Performance Marketing, Kpi Management, Lead Scoring, Conversion Tracking, Sap Integration, Data-driven Opportunity Identification, Customer Insights, Content And Campaign Management, Crm App Development, Integration Of External Data Sources
  • Leadership & Organization: Marketing-sales Alignment, Change Communication, Reorganization & Scaling, Leadership Excellence, Own Leadership Model Fire Control Tm

Languages

German
Native
English
Advanced

Education

Oct 2007 - Jun 2008

Fern-Universität Hagen

Business Economist (IWW) · Business Administration · Hagen, Germany

Oct 1994 - Jun 1998

HS Pforzheim

Diploma in Industrial Design · Industrial Design · Pforzheim, Germany

Hohenzollern-Gymnasium Sigmaringen

Abitur · High School · Sigmaringen, Germany

Certifications & licenses

AI Manager and AI Consultant

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