John Guenther - Interim Marketing Manager

Bensheim, Germany

Experience

Jan 2020 - Present

6 years

Germany

Interim Marketing Manager

John Guenther Consulting

Marketing strategy
International marketing
Organizational transformation of marketing departments
Optimization of collaboration between marketing & sales
Brand management
Innovation management & agile leadership of complex marketing projects
Project manager for global packaging relaunch in compression therapy (18 months)
European marketing projects for a Home & Cleaning Solutions company (3 months)
Advanced training as certified business coach, trainer & change management consultant (5 months)
Consulting project in business development and real estate management marketing (2 months)
Led DACH communication / German product management incontinence projects (6 months)

Jan 2019 - Dec 2020

2 years

Taunusstein, Germany

Regional Marketing Director EMEA

BRITA

Coordination of marketing activities for nine country branches in the B2C and B2B divisions, including leadership of local marketing directors and their teams
Development and implementation of the EMEA marketing strategy, and its translation into local marketing plans and budgets
P&L responsibility for the total marketing budget
Creation of a lead generation strategy based on email marketing and CRM data in the professional water dispenser segment
Expansion of the interface between central and local marketing for improved product management and optimized brand communication
Co-development of the overall EMEA strategy and member of the Leadership Forum

Jan 2017 - Dec 2019

3 years

Weinheim, Germany

Director Global Marketing

nora systems

Leadership of global brand, segment and product management teams (15 employees) and functional leadership of regional marketing managers (20 worldwide)
Design and execution of global marketing activities and their regional adaptation
Realignment of marketing through simplified organization and more efficient processes, improved information flow and stronger collaboration with sales, R&D and production
Introduction of an innovation management process; development of a stage-gate process and related tools in a cross-functional team, creation of strategic product roadmaps
Realignment of the nora brand based on heritage and company values, ensuring a consistent global brand presence through a new brand model
Performance marketing: website launch including ongoing SEO adaptation, KPIs and reporting
Development of social media strategy and tactics
Member of the leadership team

Jan 2012 - Dec 2017

6 years

Mannheim, Germany

Regional Marketing Manager DACH Benelux

Essity

Product launches and targeted product development with global marketing and R&D based on regional requirements
Introduction of innovative diagnostic products TENA Identifi and TENA u-test with new go-to-market approaches, pricing and compensation structures
Development and implementation of market strategies for nursing homes, hospitals and the homecare segment, with close coordination with the OTC/pharmacy channel for product launches and communication
Management of major institutional key account projects
Project lead for pricing strategy in the institutional channel and implementation of new pricing structures and systems in sales/inside sales over two years
Development of digital B2B communication for TENA
Member of the regional leadership team and the global B2B marketing board

Jan 2010 - Dec 2012

3 years

Mannheim, Germany

Marketing Manager Institutions DACH

Essity

Leading a team of five channel managers and sales analysts
Marketing of TENA incontinence products in nursing homes and hospitals
Responsible for sales support and CRM databases
Development of TENA value-added services
Core member of the European go-to-market project to realign the sales approach

Jan 2009 - Dec 2010

2 years

Witten, Germany

Head of Marketing

Völker Betten

Built an international marketing department with three team members
Strategically realigned national and international marketing communications
Focused on value-added strategies, developing and launching the Völker Care Concept (digital customer tool)
Built digital marketing: created a new website in four languages, implemented digital elements and landing pages on dealer websites, produced web videos for bed diagnosis and repair
Worked closely with and managed contract dealers

Jan 2007 - Dec 2009

3 years

Neustadt an der Donau, Germany

Head of Respiratory Marketing Germany

Covidien

Led a team of eight product managers and health economists
Held revenue and profit responsibility in the high double-digit million range for the Ventilation & Monitoring business unit in the hospital and homecare channels
Improved marketing processes by introducing standardized project workflows and closer collaboration with sales in activity planning
Conducted effective sales launch activities
Developed a detailed marketing strategy and annual marketing plans
Successfully executed marketing activities and sales promotions

Jan 2004 - Dec 2007

4 years

Marketing & Sales Key Account Manager TORK

SCA Hygiene Products

Acquired new customers and grew existing accounts in Southern Germany
Expanded customer relationships with strategic TORK retail partners, resulting in significant sales growth
Doubled revenue of a major customer in the automotive segment by changing the contact approach and creating positive business cases
Managed four district managers

Jan 2002 - Dec 2004

3 years

International Business Project Manager TORK

SCA Hygiene Products

Expatriate in Gothenburg, Sweden
Led TORK Value-Added Services: developed and successfully launched value-added services in healthcare, food production, and office buildings across Europe
Developed a B2B category management tool
Defined a global PR strategy and managed the PR agency network
Member of the TORK Brand Architecture project for repositioning and designing the product range with three quality levels

Jan 2000 - Dec 2002

3 years

European Marketing Manager Household Towels

SCA Hygiene Products

Coordinated the European branded kitchen towel business and managed interfaces between country marketing and production
Focused on expanding both branded and private-label business

Jan 1998 - Dec 2000

3 years

Group Product Manager ZEWA

SCA Hygiene Products

Strategically repositioned Zewa Wisch & Weg as the lead country in the Europe-wide relaunch of branded kitchen towels to stabilize market share
Launched Zewa Clean & Soft cosmetic tissue
Set up a customer call center for all Zewa brands
Managed two product managers

Jan 1995 - Dec 1998

4 years

Bremen, Germany

Brand Manager for Kaffee HAG / Kaffee ONKO

Kraft Jacobs Suchard

Strategically repositioned Kaffee HAG with a new pricing strategy
Conceptualized and produced TV ads for Kaffee HAG (cup swap) and Kaffee ONKO (Don't worry, drink ONKO)
Developed and launched innovative sales promotions with 125g packs

Summary

Business graduate with 25 years of marketing experience in local, regional and global roles and extensive sales skills

Marketing focus in the B2B sector with strong brand management skills

Excellent intercultural abilities

Open and appreciative communication and strong emotional intelligence

Hands-on manager with strong teamwork skills and quick comprehension

Pragmatic solutions, strong assertiveness and result-oriented implementation

Skills

Proficient In Ms Office
Detailed Analysis Using Sap R3 / Data Warehouse / Cognos / Bi
Active User Of Crm Systems: Microsoft Dynamics And Sap
Experience With Digital Marketing Tools: Google Analytics, Clickdimensions Email Automation, Epi Content System, Litmus Email Testing