Richard Trtanj
Interim Project Manager
Experience
Interim Project Manager
team X
- Supported the Omnicom team in implementing an Experience Center in Bucharest covering budget, employee planning and acquisition, operational and procedural topics
Interim Chief of Staff
sport1
- Supported the C-level in strategic and operational topics to bridge bottlenecks and ensure smooth processes
- Implemented a new sports/entertainment TV format (Exatlon)
- Acted as interim head of the digital division and PMO / Project Manager for the carve-out of the digital division
- Managed and prioritized strategic initiatives
Management Consultant
Fraport
- Supported corporate strategy and innovation area in assessing strategic initiatives and measures
- Derived possible scenarios and further strategic direction
Interim Manager
Deutsche Telekom
- Curated, conceived and implemented the Equal Esports Initiative
- Took over sub-projects
Management Consultant
Deutsche Bahn
- Provided strategic support and concept development in children and family marketing to increase awareness and business success
Marketing Consultant
Bosch eBike
- Analyzed and developed strategy for B2B communication
- Developed and optimized a partnership/loyalty program
- Created a name for a premium subscription service
Product Owner
Audi AG
- Analyzed and developed strategy for an Open Innovation Network
- Established the network within the organization
Interim Marketing Projekt Manager
Dornbracht
- Developed strategy and supported the Experience Marketing department including eLearning structure, setup and formats
- Ensured sound project setup, uniform project management standards and quality
Interim Project Lead
Vodafone
- Led the Otelo website and app development team as interim team leader and project manager
- Acted as consultant and sparring partner for the Deepblue board
Interim Manager
Deutsche Telekom
- Developed and implemented the Equal Esports Initiative
- Managed content of the festival program including partner management and event organization
Interim Project Lead
VDE
- Developed strategy and an e-commerce platform/marketplace to support digital transformation from strategic concept to MVP phase and technical implementation in an agile setup
- Developed budget and business plan
Management Consultant
esports player foundation
- Supported and advised managing directors on structural, financial and team-building issues
Marketing Consultant
Unzer
- Developed new marketing team structure and partnership models for customer retention
- Analyzed and evaluated events and conferences to optimize budget
- Organized and managed a customer event
Management Consultant
Voith Hydro
- Developed strategy to co-develop digital solutions/products
- Supported digital strategy and go-to-market activities in various markets
- Prepared reports for management
Marketing Consultant
Lufthansa Technik
- Developed new brand architecture for the AVIATAR platform
- Executed various marketing and communication activities
COO
kreait GmbH
- Led the strategy and project management team, including strategic consulting for existing and new clients
- Advised customers in digitalization strategy and further development of existing customers
- Supported prototyping, testing and rollout planning of new and innovative products
- Organized and implemented workshops on digital transformation and innovation
- Planned and implemented internal HR and employer branding measures and events
- Managed and coached 6 employees
- Achieved annual turnover of EUR 12 million
Interim Manager
Lufthansa Airlines
- Acted as interface between agency and Digital Innovation Team as project manager
- Supported development of digital transformation strategy
- Co-founded, managed and organized the Lufthansa FlyingLab platform
- Developed digital MVPs and prototypes
- Created project plans and monitored progress
Interim Manager
SBB
- Developed and implemented a new service (SBB GoodBox) for travelers in a new business segment
- Designed processes, acquired and managed partners, and launched the service with a business marketing campaign
Chief of Staff | Interims (Project) Manager | Consultant | Marketeer
Self employed
- Interim Chief of Staff: C-level support in strategic and operational topics to bridge bottlenecks and ensure smooth processes (e.g., at Sport1, teamX, Fraport)
- Strategy development: Development of strategies based on analyses to manage marketing activities and transformation projects (e.g., at Lufthansa, Lufthansa Technik, Telekom, Fraport)
- Consumer and Trade Marketing: Consulting and project management of consumer and trade activities (e.g., at JTI)
- Marketing and Sales: Management of marketing and sales initiatives to optimize lead generation (e.g., at Dornbracht, JTI)
- Brand and product development: Development of the brand identity and product idea (e.g., at Lufthansa Technik, Bosch eBike, VDE)
- Product management and development: Overseeing the entire product life cycle from initial concept to market readiness (e.g., at Lufthansa, SBB)
- Go-to-market implementation: Implementation of comprehensive strategies for the introduction of new products and services (e.g., at SBB, Voith Hydro)
Marketing Director
JT International
- Planned and implemented all consumer and trade marketing activities
- Defined, developed and implemented data-driven short-, mid-, and long-term product portfolio strategies, marketing plans, sales strategies, campaigns, programs and materials for trade and various channels using digital marketing tools and analytics platforms
- Managed and implemented partner and loyalty programs with the sales team
- Developed, evaluated and executed merchandising programs and materials to strengthen brand positioning and achieve business objectives
- Evaluated implemented programs to maximize effectiveness and cost efficiency
- Led and mentored cross-functional marketing teams of 12 employees
- Managed annual marketing budget of approx. USD 6.5 million
Marketing Manager
JT International AG
- Developed business cases and feasibility studies for digital innovations
- Managed and coordinated all 1-2-1 and HoReCa activities in collaboration with sales teams
- Developed and implemented brand strategies and consumer and trade marketing programs within the D2C channel
- Managed all sponsorship activities
- Implemented insight- and strategy-driven direct marketing and CRM activities and monitored defined KPIs
- Developed and implemented omnichannel brand strategies
- Planned and executed new product launches in coordination with sales
- Managed and coached 8 employees
- Held annual budget responsibility of USD 4.5 million
Account Director
I-D Media AG
- Led a cross-functional team responsible for all JT International ATL, BTL and digital media projects in German, Swiss, Spanish, Russian and Japanese markets as well as other international clients
Account Manager / Project Leader
I-D Media AG
- Initiated and managed new projects and business development
Summary
More than 20 years of experience in marketing, strategy consulting, brand development, change management, digital innovation, transformation and project management.
Interim Chief of Staff | C-level support in strategic and operational topics. Responsibility for optimizing internal processes, managing strategic initiatives and supporting projects in a dynamic corporate environment.
Consultant and Interim Manager | Strategic consulting, planning and implementation of brand, marketing, and communication measures, supervision of digital innovation and transformation initiatives as well as project management for a broad portfolio of B2B and B2C companies in various industries.
Brand Manager and Marketing Director | Management and implementation of international consumer and trade marketing activities as well as planning of new brand market launches for an international FMCG company.
Account Manager and Project Manager | Planning and orchestration of international campaigns in the ATL/BTL/digital sector for clients from various industries.
Skills
Key Strengths:
- Extensive Experience And Expertise In Various Industries
- Strong Innovative, Strategic And Creative Mindset
- Strong Pragmatic Hands-on Mentality
- Empathetic, Enthusiastic And Communicative
Industry Focus:
- Fmcg
- Mobility
- Industry
- Media And Tv
Languages
Education
MTU Friedrichshafen
Industrial clerk · Friedrichshafen, Germany
Certifications & licenses
IMD Executive Certificate
IMD Lausanne
Multimedia Project Manager
Media Academy, Friedrichshafen
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