Richard T.

Interim Manager

Bad Oldesloe, Germany

Experience

Aug 2017 - Apr 2019
1 year 9 months

COO

kreait GmbH

  • Led the strategy and project management team, including strategic consulting for existing and new clients
  • Advised clients on digital strategy
  • Expanded existing client relationships
  • Supported prototyping, testing, and rollout planning of new innovative products
  • Organized and led various workshops on digital transformation and innovation
  • Planned and executed internal HR/employer branding initiatives and events
  • People management and coaching of 6 staff members
  • Revenue: EUR 12 million p.a.
Jan 2013 - Present
12 years 8 months

Chief of Staff | Interim Manager | Consultant

Self-employed

  • Interim Chief of Staff: Supported C-level on strategic and operational issues to bridge gaps and ensure smooth operations
  • Consumer and Trade Marketing: Consulting and project management for consumer & trade activities
  • Strategy Development: Created strategies based on analysis to guide marketing activities and transformation initiatives
  • Marketing and Sales: Led marketing and sales initiatives to optimize lead generation
  • Brand and Product Development: Developed brand identity and product concepts
  • Product Management and Development: Oversaw the full product lifecycle from concept to market readiness
  • Go-to-Market Implementation: Executed comprehensive plans for launching new products and services
May 2010 - Dec 2012
2 years 8 months
Prague, Czech Republic

Marketing Director Development & Planning

JT International

  • Planned and executed all consumer and trade marketing activities
  • Developed and implemented specific marketing plans, sales strategies, campaigns, programs, and materials for retail and various channels
  • Led and implemented partner and loyalty programs with the sales team
  • Created, evaluated, and implemented merchandising programs and materials
  • Reviewed program performance to maximize effectiveness and cost efficiency
  • People management and coaching of 12 staff members
  • Annual budget responsibility: USD 6.5 million
Oct 2006 - Apr 2010
3 years 7 months
Dagmersellen, Switzerland

Marketing Manager

JT International AG

  • Developed business cases and feasibility studies for digital innovations
  • Led and coordinated all 1-2-1 and HoReCa activities in collaboration with sales teams
  • Developed and executed brand strategies and consumer & trade marketing programs within the D2C channel
  • Managed all sponsorship activities
  • Led and implemented direct marketing and CRM activities and monitored defined KPIs
  • Developed and executed omnichannel brand strategies
  • People management and coaching of 8 staff members
  • Annual budget responsibility: USD 4.5 million
Aug 2002 - Sep 2006
4 years 2 months
Berlin, Germany

Account Director

I-D Media AG

  • Managed all JT International ATL/BTL and digital media projects in Germany, Switzerland, Spain, Russia, and Japan
  • Oversaw development of ATL/BTL and digital program ideas
  • Responsible for media sales and online advertising
  • Created annual program plans and budgets
  • Drove client development into new markets and projects
  • People management of 6 staff members
  • Annual budget responsibility: USD 6 million
Sep 1996 - Jul 2002
5 years 11 months
Berlin, Germany

Account Manager / Project Lead

I-D Media AG

  • Initiated and led new projects and business development
  • Budgeted and developed business cases and plans
  • Built team structure and conducted briefings
  • Led concept development and implementation
  • People management of 4 staff members
  • Annual budget responsibility: USD 1.5 million

Summary

More than 20 years of experience in change management, marketing, strategy consulting, digital innovation, transformation, and project management.

Interim Chief of Staff

  • Support for C-level on strategic and operational matters
  • Responsibility for optimizing internal processes, managing strategic initiatives, and overseeing projects in a dynamic corporate environment

Consultant and Interim Manager

  • Strategic consulting, planning, and implementation of marketing and communication measures
  • Management of digital innovation and transformation initiatives as well as project management for a diverse portfolio of B2B and B2C companies across various industries

Brand Manager and Marketing Director

  • Leading and executing international consumer and trade marketing activities
  • Planning product launches at an international FMCG company

Account Manager and Project Lead

  • Planning and orchestrating international campaigns in ATL/BTL/digital for clients from different industries

Key strengths:

  • Extensive experience and expertise across various industries
  • Strong innovative, strategic, and creative mindset
  • Highly pragmatic, hands-on mentality
  • Empathetic, enthusiastic, and communicative

Industry focus:

  • Mobility
  • Industrial
  • FMCG
  • Media

Languages

German
Native
English
Advanced
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