Richard Trtanj
Interim Manager
Experience
Aug 2017 - Apr 2019
1 year 9 monthsCOO
kreait GmbH
- Lead the strategy and project management team, including providing strategic consulting to existing and new clients.
- Advising clients on digitalization strategy.
- Expanding existing client relationships.
- Assisting with prototyping, testing, and rollout planning of new and innovative products.
- Organizing and conducting various workshops on digital transformation and innovation.
- Planning and implementing internal HR/employer branding initiatives and events.
- Leadership responsibility and coaching of 6 employees.
- Revenue: EUR 12 million p.a.
Jan 2013 - Present
12 years 7 monthsChief of Staff | Interim Manager | Consultant
Selbständig
- Interim Chief of Staff: Supporting the C-level in strategic and operational matters to bridge gaps and ensure smooth operations.
- Consumer and Trade Marketing: Consulting and project management of consumer and trade activities.
- Strategy development: Formulating strategies based on analyses to guide marketing activities and transformation initiatives.
- Marketing and sales: Leading marketing and sales initiatives to optimize lead generation.
- Brand and product development: Developing brand identity and product concepts.
- Product management and development: Overseeing the entire product lifecycle from initial concept to market readiness.
- Go-to-market implementation: Executing comprehensive strategies for launching new products and services.
May 2010 - Dec 2013
2 years 8 months Prague, Czech Republic
Marketing Director Development & Planning
JT International
- Planning and executing all consumer and trade marketing activities.
- Developing and implementing specific marketing plans, sales strategies, campaigns, programs, and materials for trade and various channels.
- Leading and implementing partner and loyalty programs with the sales team.
- Strategy development, evaluation, and implementation of merchandising programs and materials.
- Assessing implemented programs to maximize their effectiveness and cost efficiency.
- Leadership responsibility and coaching of 12 employees.
- Annual budget responsibility: USD 6.5 million.
Oct 2006 - Apr 2010
3 years 7 months Dagmersellen, Switzerland
Marketing Manager
JT International AG
- Developing business cases and feasibility studies for digital innovations.
- Leading and coordinating all 1-2-1 and HoReCa activities in collaboration with sales teams.
- Strategy development and execution of brand strategies and consumer and trade marketing programs within the D2C channel.
- Responsible for all sponsorship activities.
- Leading and executing direct marketing and CRM activities and monitoring defined KPIs.
- Developing and implementing omnichannel brand strategies.
- Leadership responsibility and coaching of 8 employees.
- Annual budget responsibility: USD 4.5 million.
Aug 2002 - Sep 2006
4 years 2 months Berlin, Germany
Account Director
I-D Media AG
- Responsible for all JT International ATL/BTL and digital media projects in the Germany, Switzerland, Spain, Russia, and Japan markets.
- Managing the development of ATL/BTL and digital program ideas.
- Responsible for media sales and online advertising.
- Developing annual program plans and budgets.
- Responsible for client development in new markets and projects.
- Leadership responsibility of 6 employees.
- Annual budget responsibility: USD 6 million.
Sep 1996 - Jul 2002
5 years 11 months Berlin, Germany
Account Manager / Projektleiter
I-D Media AG
- Responsible for initiating and leading new projects and business development.
- Budgeting and development of business cases and plans.
- Establishing team structure and briefings.
- Leading concept development and implementation.
- Leadership responsibility of 4 employees.
- Annual budget responsibility: USD 1.5 million.
Summary
More than 20 years of experience in change management, marketing, strategy consulting, digital innovation, transformation, and project management.
Interim Chief of Staff
- Supporting the C-level in strategic and operational matters
- Responsible for optimizing internal processes, managing strategic initiatives, and overseeing projects in a dynamic corporate environment
Consultant and Interim Manager
- Strategic consulting, planning, and implementation of marketing and communication measures
- Management of digital innovation and transformation initiatives and project management for a diverse portfolio of B2B and B2C companies in various industries
Brand Manager and Marketing Director
- Leadership and implementation of international consumer and trade marketing initiatives
- Planning market launches at an international FMCG company
Account Manager and Project Lead
- Planning and orchestration of international campaigns in ATL/BTL/digital for clients across various industries
Key strengths:
- Extensive experience and expertise across various industries
- Strong innovative, strategic, and creative mindset
- Highly pragmatic hands-on mentality
- Empathetic, enthusiastic, and communicative
Industry focus:
- Mobility
- Industry
- FMCG
- Media
Languages
German
Native
English
Advanced
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