Richard Trtanj
Consultant | Interims Manager
Experience
COO
kreait GmbH
Leading the strategy and project management team including strategic consulting for existing and new clients:
- Developing key accounts and further enhancing relationships with existing clients.
- Support with prototyping, testing and rollout planning of new and innovative products
- Consulting on and organizing several workshops related to Digital Transformation and Innovation.
- Planning and executing internal change projects, events and employer branding activities.
- Managerial responsibility for a team of 6.
- Managed a turnover of 12 million EUR.
Chief of Staff / Consultant / Interims Manager
Freelance
As an external Chief of Staff and Interim Manager, I drive strategic initiatives, optimize organizational efficiency, and foster high-level collaboration. Acting as a trusted advisor to executive teams, I align cross-functional priorities, streamline decision-making, and enable transformation.
My expertise includes:
Executive Strategy & Business Alignment | Partnering with leadership to implement strategies that drive growth, innovation, and digital transformation.
Change Leadership & Transformation | Leading large-scale change initiatives, process optimization, and seamless transitions.
Stakeholder & Leadership Management | Facilitating alignment between C-level executives, business units, and external partners.
Program & Project Oversight | Managing high-impact initiatives, ensuring milestones, budgets, and strategic goals are met.
Operational Excellence | Enhancing workflows, cross-functional collaboration, and decision-making efficiency.
Marketing & Go-to-Market Strategy | Advising on brand positioning, customer engagement, and growth strategies.
Digital Innovation | Supporting business model evolution, product development, and market expansion.
Interim Leadership & Crisis Management | Providing structure and strategic direction in transition phases.
With a proven track record in structuring and scaling organizations, I bridge strategy and execution to drive sustainable growth. My ability to anticipate challenges, align teams, and deliver results makes me a valuable asset in dynamic environments.
Marketing Director
JT International
Planning and implementation of all consumer and trade marketing activities:
- Development and implementation of specific marketing plans, sales strategies, campaigns, programmes and materials for retail and various channels.
- Leading and coordinating of trade projects in collaboration with the sales team to increase shelf share and voice share.
- Set and track clear KPIs and monitor progress against delivery to mitigate potential risks
- Formulating strategy, as well as evaluating and implementing merchandising programs and materials across all trade channels.
- Evaluating programs to maximize their effectiveness and cost efficiency, and ensuring their timely implementation.
- Managerial responsibility for a team of 12.
- Annual budget management and ownership of 6.5 million USD.
Marketing Manager
JT International AG
Brand Manager and Direct to Consumer Manager, responsible for:
- Identifying and analyzing consumer trends and emerging technologies.
- Leading and coordinating one-to-one consumer activities and HoReCa sales, working closely with the regional sales teams.
- Formulating and executing brand strategies, as well as consumer and trade marketing programs within the Direct-to-Consumer (DTC) channel.
- Lead and develop external partnerships including the management of all sponsorship activities, including strategy development, identification, negotiation, and contracting.
- Leading direct marketing and customer relationship management (CRM) activities, while monitoring defined KPIs.
- Lead Revenue-Growth Management for the brand.
- Holding managerial responsibility for a team of 8.
- Overseeing an annual budget of 4.5 million USD.
Account Director
I-D Media AG
In charge of all JT International Above-The-Line (ATL), Below The-Line (BTL), and digital media projects across the markets of Germany, Switzerland, Spain, Russia, and Japan.
- Guiding the creation of ATL, BTL, and digital program ideas.
- Accountable for media sales and online advertising initiatives.
- Developing annual program plans and budget allocations.
- Fostering business development in new markets and projects.
- Managerial responsibility for a team of 6.
- Annual budget management of 6 million USD.
Project Manager / Account Director
I-D Media AG
Responsible for the initiation and management of new projects and business development:
- Budgeting, and developing business cases and plans.
- Setting up team structures and providing briefings.
- Leading and executing concepts.
- Managerial responsibility for a team of 4.
- Annual budget management of 1.5 million USD.