Richard Trtanj
Consultant | Interims Manager
Experience
COO
kreait GmbH
Leading the strategy and project management team including strategic consulting for existing and new clients:
- Developing key accounts and further enhancing relationships with existing clients.
- Support with prototyping, testing and rollout planning of new and innovative products
- Consulting on and organizing several workshops related to Digital Transformation and Innovation.
- Planning and executing internal change projects, events and employer branding activities.
- Managerial responsibility for a team of 6.
- Managed a turnover of 12 million EUR.
Chief of Staff / Consultant / Interims Manager
Freelance
As an external Chief of Staff and Interim Manager, I drive strategic initiatives, optimize organizational efficiency, and foster high-level collaboration. Acting as a trusted advisor to executive teams, I align cross-functional priorities, streamline decision-making, and enable transformation.
My expertise includes:
Executive Strategy & Business Alignment | Partnering with leadership to implement strategies that drive growth, innovation, and digital transformation.
Change Leadership & Transformation | Leading large-scale change initiatives, process optimization, and seamless transitions.
Stakeholder & Leadership Management | Facilitating alignment between C-level executives, business units, and external partners.
Program & Project Oversight | Managing high-impact initiatives, ensuring milestones, budgets, and strategic goals are met.
Operational Excellence | Enhancing workflows, cross-functional collaboration, and decision-making efficiency.
Marketing & Go-to-Market Strategy | Advising on brand positioning, customer engagement, and growth strategies.
Digital Innovation | Supporting business model evolution, product development, and market expansion.
Interim Leadership & Crisis Management | Providing structure and strategic direction in transition phases.
With a proven track record in structuring and scaling organizations, I bridge strategy and execution to drive sustainable growth. My ability to anticipate challenges, align teams, and deliver results makes me a valuable asset in dynamic environments.
Marketing Director
JT International
Planning and implementation of all consumer and trade marketing activities:
- Development and implementation of specific marketing plans, sales strategies, campaigns, programmes and materials for retail and various channels.
- Leading and coordinating of trade projects in collaboration with the sales team to increase shelf share and voice share.
- Set and track clear KPIs and monitor progress against delivery to mitigate potential risks
- Formulating strategy, as well as evaluating and implementing merchandising programs and materials across all trade channels.
- Evaluating programs to maximize their effectiveness and cost efficiency, and ensuring their timely implementation.
- Managerial responsibility for a team of 12.
- Annual budget management and ownership of 6.5 million USD.
Marketing Manager
JT International AG
Brand Manager and Direct to Consumer Manager, responsible for:
- Identifying and analyzing consumer trends and emerging technologies.
- Leading and coordinating one-to-one consumer activities and HoReCa sales, working closely with the regional sales teams.
- Formulating and executing brand strategies, as well as consumer and trade marketing programs within the Direct-to-Consumer (DTC) channel.
- Lead and develop external partnerships including the management of all sponsorship activities, including strategy development, identification, negotiation, and contracting.
- Leading direct marketing and customer relationship management (CRM) activities, while monitoring defined KPIs.
- Lead Revenue-Growth Management for the brand.
- Holding managerial responsibility for a team of 8.
- Overseeing an annual budget of 4.5 million USD.
Account Director
I-D Media AG
In charge of all JT International Above-The-Line (ATL), Below The-Line (BTL), and digital media projects across the markets of Germany, Switzerland, Spain, Russia, and Japan.
- Guiding the creation of ATL, BTL, and digital program ideas.
- Accountable for media sales and online advertising initiatives.
- Developing annual program plans and budget allocations.
- Fostering business development in new markets and projects.
- Managerial responsibility for a team of 6.
- Annual budget management of 6 million USD.
Project Manager / Account Director
I-D Media AG
Responsible for the initiation and management of new projects and business development:
- Budgeting, and developing business cases and plans.
- Setting up team structures and providing briefings.
- Leading and executing concepts.
- Managerial responsibility for a team of 4.
- Annual budget management of 1.5 million USD.
Summary
More than 20 years of experience in strategy consulting, digital innovation, transformation and project management.
Chief of Staff, Consultant and Interim Manager
- Supporting the C-Level in their strategic projects and internal reorganisation as external Chief of Staff, strategic consulting, change management, business modeling, support of digital innovation and transformation initiatives, transformation projects, and project management for a broad portfolio of large and medium-sized B2B and B2C companies in various industries.
Brand Manager and Marketing Director
- Management and implementation of international consumer and trade marketing activities as well as development of market launch campaigns for an international FMCG company.
Account Manager and Project Manager
- Planning and orchestration of international multi-channel advertising campaigns in ATL/BTL/digital channels for clients from various industries.
Key strengths:
- Extensive experience and expertise in various industries
- Strong innovative, strategic and creative mindset
- Strong pragmatic hands-on mentality
- Emphatic, enthusiastic and communicative
Industry focus:
- Mobility
- Industry
- FMCG
Languages
Education
IMD (International Institute for Management Development) - Business Programs
Certificate · Executive Brand Strategies
Media Academy Friedrichshafen
BA · Multimedia
On-the job training at the MTU Friedrichshafen
Industrial Administrator/Manager
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