Markus Batta
Co-Founder
Experience
Co-Founder
smovement GbR
- Develop scalable social-selling strategies for B2B companies in the industrial sector
- Support marketing and sales teams in targeting prospects on LinkedIn, building trust, and generating quality leads
Independent Consultant
Selbständiger Berater Marketing & Sales
Support industrial clients in developing impactful corporate strategies and analyzing markets, products, and organizational structures
Focus on practical implementation of growth and transformation projects with emphasis on digitalization, marketing, and sales
Lead complex customer projects from initial planning through coordination and controlling of all project phases
Project management across time, budget, and quality dimensions
End-to-end guidance of digital business customer projects
Strategic consulting and operational support in marketing and sales topics
Selection, management, and quality assurance of external service providers in project context
Senior Strategy Consultant
Cloudbridge Consulting GmbH
Develop corporate strategies, market and product analyses, and organizational development for industrial clients
Coordinate and supervise project members including planning, alignment, coordination, and controlling
Lead and develop team members
Plan, execute, report, and invoice customer projects
Manage projects in time, budget, quality, and customer communication
Develop and market new consulting products focused on digitalization, marketing, and sales
Conduct end-to-end digital business customer consulting
Prepare and deliver pitches and acquire new clients
Evaluate and manage external service providers in project scope
Head of Marketing and Product
Hermann Sewerin GmbH
Define and develop future marketing and product strategy including market and competitor analysis and strategic adjustment
Identify action fields, strategic price management, and oversee internal and external communication of the group regarding brand and product marketing
Manage products throughout their lifecycle and develop innovative solutions and margin strategies
Lead and develop product management and marketing team members
Build and develop business relationships
Create business cases and business plans
Design and implement new marketing strategies
Conduct market and competitor analyses as well as strategic market observation
Develop market entry strategies and analyze market trends and customer needs
Develop new communication and marketing strategies; content development, management, and placement
Analyze, prepare, and improve customer journey
Organize and conduct trade shows, seminars, and training sessions
Head of Quality Management / Member of the Management Board
Müller Technik GmbH
Ensure product quality and compliance with regulations and implement corrective measures for product issues
Define corporate strategy for the group including sites in Eastern Europe and Mexico as a board member
Member of the management board
Develop quality team members
Lead and manage the entire quality department
Serve as group quality representative
Establish and develop suppliers in cooperation with procurement
Control and monitor warranty and failure costs
Drive quality strategy
Head of Product Management
Titgemeyer GmbH & Co. KG
Achieve 6% continuous growth in product segments through targeted competitor and market analysis and go-to-market strategies
Diversify the product range, introduce new product lines, and steer campaigns based on customer needs analysis
Strategically align the entire product range across the value chain and qualify relevant suppliers
Prepare product packaging and define marketing activities for product launches
Support sales to increase revenues
Create marketing plans and implement them
Optimize sales and sales promotion
Price setting and development of international price structures
Operational and strategic responsibility for product lines
Identify market trends and customer needs
Conduct competitor and market analyses
Design and develop market strategies
Organize and conduct training and seminars
Program Manager OEM
Valmet Automotive GmbH
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Manufacturing (10.5 years), Automotive (8.5 years), Utilities (3 years), and Professional Services (0.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (9.5 years), Project Management (8 years), Product Development (6.5 years), Sales (6 years), Strategy (5 years), and Procurement (1.5 years).
Summary
My entire professional life has been devoted to understanding how companies can change and grow. I feel at home at the intersection of sales, marketing, and product management. You will find in me a leader who can drive your challenges and bring employees along and help them grow.
My strengths include thinking in big picture terms, developing strategies, and mapping out the individual operational steps. Above all, I am a person who can handle uncertainties, develop solutions, and face challenges head-on.
With a track record of launching and marketing over 50 technical products and services, both private label and commercial, I have helped companies strengthen their presence in the global market.
I have successfully transformed traditional sales models into effective multi-channel strategies and implemented digital channels for lead generation with lasting success.
I can offer you this holistic view, combined with my cross-industry experience.
I look forward to starting a dialogue with you!
Skills
Continuous Growth And Learning Are, For Me, Alongside Emotional Intelligence, The Keys To Professional And Personal Success. Through My Ongoing Development And Career Path, I Have Gained Very Broad Knowledge. In Addition To Business Management Skills, I Have The Following Core Competencies:
- Product Management
- Marketing Management
- Business Development
- Marketing And Product Controlling
- Product Marketing
- Go-to-market
- Project Management
- International Expertise
- Change Management
- Leadership
Get To Know Me And Let’s Find Out Together How I Can Help You Achieve Your Company Goals.
Languages
Education
Chamber of Industry and Commerce (IHK)
Technical Specialist, Technical Business Administrator · Germany
Bachelor of Arts · Marketing and Sales · Germany
Certifications & licenses
Digital Brand Manager
German Institute for Marketing
Rhetoric/Communication Specialist
Chamber of Industry and Commerce (IHK)
Leadership Training
Staufen AG
Neuromarketing
Braindriven
Strategic Product Management
St. Gallen
Profile
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