Markus B.

Co-Founder

Bissendorf, Germany

Experience

Jul 2024 - Present
1 year 2 months

Co-Founder

smovement GbR.

  • As a co-founder of smovement, I develop scalable social selling strategies for B2B companies in the industrial sector.
  • Together with our team, we help marketing and sales units target their ideal customers on LinkedIn, build trust, and generate high-quality leads.
Jul 2023 - Present
2 years 2 months

Independent Marketing & Sales Consultant

  • I help industrial clients develop effective company strategies and analyze markets, products, and organizational structures. I focus on implementing growth and transformation projects with a clear emphasis on digitalization, marketing, and sales.
  • As project manager, I oversee complex client projects: from initial planning through alignment and coordination to controlling all project phases.
  • Project management across time, budget, and quality dimensions
  • End-to-end support of client projects in digital business
  • Strategic consulting and hands-on support in marketing and sales topics
  • Selecting, managing, and quality-checking external service providers in project contexts
Jan 2023 - Jun 2023
6 months

Senior Strategy Consultant

Cloudbridge Consulting GmbH

  • My tasks included developing corporate strategies, market and product analyses, and organizational development for industrial clients.
  • As project manager, I coordinated and supervised project members: planning, alignment, coordination, and controlling.
  • Leading and developing team members
  • Planning, implementation, reporting, and billing of client projects
  • Project management (time/budget/quality/client communication)
  • Developing and selling new consulting offerings with a focus on digitalization, marketing, and sales
  • Executing client projects
  • End-to-end consulting in digital business
  • Preparing and delivering pitches to win new clients
  • Evaluating and managing external service providers in project settings
Feb 2020 - Dec 2022
2 years 11 months

Head of Marketing and Product Management

Hermann Sewerin GmbH

  • My main role was to define and shape the company’s future marketing and product strategy. This included analyzing the market and competitive landscape and adjusting the strategy as needed. Identifying necessary action areas, strategic price management, and all external and internal communications related to brand and product marketing. Managing products throughout their lifecycle, developing innovative solutions, and driving margin development.
  • Sewerin is a group focused on a wide range of products and services for the gas and water supply industry.
  • Leading and developing team members in product management and marketing
  • Building and growing business relationships
  • Creating business cases and business plans
  • Designing and implementing new marketing strategies
  • Conducting market and competitive analyses
  • Strategic market and competitor monitoring
  • Developing market entry strategies
  • Identifying market trends and customer needs
  • Developing new communication and marketing strategies
  • Content development, management, and placement
  • Analyzing, refining, and improving the customer journey
  • Organizing and running trade shows, seminars, and training sessions
Jun 2018 - Feb 2020
1 year 9 months
Steinfeld, Germany

Head of Quality Management / Management Board Member

Müller Technik GmbH

  • Plastic manufacturer for the automotive industry.
  • As Head of Quality Management, I was responsible for maintaining product quality, compliance with regulations, and deriving and implementing appropriate countermeasures for product issues. As a board member, I helped define the group’s corporate strategy with executive management, including locations in Eastern Europe and Mexico.
  • Member of the management board
  • Developing employees in quality management
  • Leading and managing the entire quality function
  • Quality representative for the group
  • Building and developing suppliers in collaboration with procurement
  • Controlling and monitoring complaint and failure costs
  • Managing quality strategy
Nov 2014 - May 2018
3 years 7 months

Head of Product Management

Titgemeyer GmbH & Co. KG

  • Industrial distributor for fastening technology.
  • My team and I achieved continuous 6% growth in our product lines through targeted competitive and market analyses and resulting go-to-market strategies. Key to this success were range diversification, launching new product lines, and focused campaign management and customer needs analysis.
  • Other responsibilities included setting the strategic direction for the entire range across the value chain and qualifying relevant suppliers. Preparing product packaging, managing and planning marketing activities for product launches, and all necessary tasks in fastening technology including tools.
  • Sales support to boost revenue
  • Creating and executing marketing plans
  • Optimizing sales and promotions
  • Pricing and building international price structures
  • Operational and strategic responsibility for product lines
  • Identifying market trends and customer needs
  • Competitive and market analyses
  • Designing and developing market strategies
  • Organizing and running training sessions and seminars
Feb 2010 - Oct 2014
4 years 9 months

Program Manager OEM

Valmet Automotive GmbH

  • Tier 1 automotive supplier

Summary

All my professional life, I have focused on how companies can transform and grow. I feel at home at the intersection of sales, marketing, and product management. You’ll find in me a leader who can drive your challenges forward while engaging and developing your team.

My strengths include thinking in big-picture terms, developing strategies, and mapping out the individual operational steps. Above all, I am someone who handles uncertainties, finds solutions, and welcomes challenges.

With a track record of launching and marketing over 50 technical products and services—both private-label and distributed—I’ve helped companies strengthen their presence in the global market.

I’ve successfully transformed traditional sales models into effective multi-channel strategies and implemented digital channels for lead generation with lasting success.

I offer you this holistic perspective combined with my cross-industry experience.

  • Mindset: I bring the drive to push new initiatives and create positive changes in people and systems
  • Resilience: The ability to overcome challenges and persist on the necessary path
  • Leadership: Leading, nurturing, and guiding with empathy and resonance
  • Business Sense: Understanding and considering business contexts

Continuous growth and learning are for me, alongside emotional intelligence, the keys to professional and personal success. Through my ongoing development and career path, I’ve gained very broad knowledge. Beyond business administration, I have the following core skills:

  • Product Management
  • Marketing Management
  • Business Development
  • Marketing and Product Controlling
  • Product Marketing
  • Go-to-Market
  • Project Management
  • International Experience
  • Change Management
  • Leadership

Languages

German
Native
English
Advanced

Education

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Bachelor of Arts, focus on Marketing and Sales · Marketing and Sales

Certifications & licenses

Digital Brand Manager

German Institute of Marketing

Rhetoric/Communication Specialist

IHK

Leadership Training

Staufen AG

Neuromarketing

Braindriven

Strategic Product Management

St. Gallen

Technical Business Administrator

IHK

Technical Specialist

IHK

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