Markus B.
Co-Founder
Experience
Jul 2024 - Present
1 year 4 monthsCo-Founder
smovement GbR.
- As co-founder of smovement, I develop scalable social selling strategies for B2B companies in the industry.
- Together with our team, we support marketing and sales units in targeting their ideal customers on LinkedIn, building trust, and generating high-quality leads.
Jul 2023 - Present
2 years 4 monthsIndependent Marketing & Sales Consultant
- I support industrial clients in developing effective corporate strategies and analyzing markets, products, and organizational structures. My focus is on the practical implementation of growth and transformation projects – with a clear focus on digitalization, marketing, and sales.
- As a project manager, I take control of complex client projects: from initial planning through alignment and coordination to controlling all project phases.
- Project management across the dimensions of time, budget, and quality
- End-to-end support for client projects in the digital business area
- Strategic consulting as well as operational support in marketing and sales topics
- Selection, management, and quality assurance of external service providers in the project context
Jan 2023 - Jun 2023
6 monthsSenior Strategy Consultant
Cloudbridge Consulting GmbH
- My responsibilities included developing corporate strategies, market and product analyses, and organizational development for industrial clients.
- As a project manager in client projects, I coordinated and supported the project team members: project planning, alignment, coordination, and controlling.
- Leading and developing team members
- Planning, implementation, reporting, and billing of client projects
- Project management (time / budget / quality / client communication)
- Development and sales of new consulting products focusing on digitalization, marketing, and sales
- Execution of client projects
- End-to-end client consulting in digital business
- Preparation and delivery of pitches and acquisition of new clients
- Evaluation and management of external service providers within the project framework
Feb 2020 - Dec 2022
2 years 11 monthsHead of Marketing and Product Management
Hermann Sewerin GmbH
- The focus of my role was the alignment and development of the company's future marketing and product strategy. This included analyzing the market and competitive landscape and adjusting the strategy as needed. Identifying necessary action areas, strategic pricing management, as well as all external and internal communications of the group regarding the brand and product marketing. Product support across the entire lifecycle, developing innovative solutions, and margin development also belonged to my responsibilities.
- Sewerin is a corporate group that focuses primarily on a wide range of products and services in the gas and water supply industry.
- Leading and developing employees in product management and marketing
- Building and developing business relationships
- Creating business cases and business plans
- Conceptualizing and implementing new marketing strategies
- Conducting market and competitive analyses
- Strategic competitor and market monitoring
- Developing market entry strategies
- Identifying market trends and customer needs
- Developing new communication and marketing strategies
- Content development, management, and placement
- Analyzing, preparing, and improving the customer journey
- Organizing and conducting trade shows, seminars, and training sessions
Jun 2018 - Feb 2020
1 year 9 monthsSteinfeld, Germany
Head of Quality Management / Member of the Management Board
Müller Technik GmbH
- Plastics manufacturer for the automotive industry.
- In my role as Head of Quality Management, I was responsible for maintaining product quality, ensuring compliance with regulations and measures, and deriving and implementing suitable countermeasures in case of product issues. As a member of the management board, I defined the group's corporate strategy together with the executive management, including locations in Eastern Europe and Mexico.
- Member of the management board
- Development of quality management staff
- Leading and controlling the entire quality management department
- Quality representative for the group
- Building and developing suppliers in collaboration with purchasing
- Controlling and monitoring complaint and failure costs
- Steering the quality strategy
Nov 2014 - May 2018
3 years 7 monthsHead of Product Management
Titgemeyer GmbH & Co. KG
- Production trade.
- My team and I achieved continuous growth of 6% in the product segments through targeted competitor and market analysis and the resulting go-to-market strategies. Key factors in this success included diversifying the range, introducing new product lines, and targeted campaign management and analysis of customer needs.
- My responsibilities also included the strategic alignment of the entire product range across the entire value chain and qualifying the appropriate suppliers. Preparing product packaging, managing and determining marketing activities for product launches, as well as all other necessary activities in the field of fastening technology including tools.
- Sales support to increase revenues
- Creating marketing plans and implementing them
- Optimizing sales and sales promotion
- Pricing and establishing international pricing structures
- Operational and strategic responsibility for product lines
- Identifying market trends and customer needs
- Competitor and market analyses
- Conceptualizing and developing market strategies
- Organizing and conducting training sessions and seminars
Feb 2010 - Oct 2014
4 years 9 monthsProgram-Manager OEM
Valmet Automotive GmbH
- Tier 1 automotive supplier
Summary
My entire professional life I have focused on how companies can evolve and grow. I thrive at the intersection of sales, marketing, and product management. You will find in me a leader who can drive your challenges forward while engaging and developing employees.
My strengths include thinking in broad contexts, developing strategies, and mapping out individual operational steps. Above all, I am someone who can handle uncertainties, develop solutions, and not shy away from challenges.
With a track record of launching and marketing over 50 technical products and services, both private label and in trade, I have helped companies strengthen their presence in the global market.
I have successfully transformed traditional sales models into effective multi-channel strategies and implemented digital channels for lead generation with lasting success.
I offer this holistic perspective along with my cross-industry experience.
- Mindset: I bring the drive to push new initiatives and create positive changes in people and systems
- Resilience: The ability to overcome challenges and stay the course with perseverance
- Leadership: Guiding, supporting, and leading with empathy and resonance
- Business: Understanding and considering business contexts
Continuous growth and learning, alongside emotional intelligence, are the keys to professional and personal success for me. Through my ongoing development and career path, I have gained very broad knowledge. In addition to my business management skills, I have the following core competencies:
- Product management
- Marketing management
- Business development
- Marketing and product controlling
- Product marketing
- Go-to-market
- Project management
- International expertise
- Change management
- Leadership
Languages
German
NativeEnglish
AdvancedEducation
Lorem ipsum dolor sit amet
Bachelor of Arts, majoring in Marketing and Sales · Marketing and Sales
Certifications & licenses
Digital Brand Manager
German Institute for Marketing
Rhetoric/Communication Specialist
IHK
Leadership Training
Staufen AG
Neuromarketing
Braindriven
Strategic Product Management
St. Gallen
Certified Technical Business Administrator
IHK
Certified Technical Specialist
IHK
Need a freelancer? Find your match in seconds.
Try FRATCH GPT More actions
Similar Freelancers
Discover other experts with similar qualifications and experience
- English
- Deutsch
2025 © FRATCH.IO GmbH. All rights reserved.