Markus B.
Co-Founder
Experience
Jul 2024 - Present
1 year 5 monthsCo-Founder
smovement GbR.
- As co-founder of smovement, I develop scalable social selling strategies for B2B companies in the industrial sector.
- Together with our team, we support marketing and sales units in targeting their ideal customers on LinkedIn, building trust, and generating high-quality leads.
Jul 2023 - Present
2 years 5 monthsIndependent Marketing & Sales Consultant
- I support industrial clients in developing effective business strategies and in analyzing markets, products, and organizational structures. My focus is on hands-on implementation of growth and transformation projects, with a clear emphasis on digitalization, marketing, and sales.
- As project manager, I take charge of complex client projects: from initial planning, alignment, and coordination to controlling all project phases.
- Project management across time, budget, and quality dimensions.
- End-to-end support for digital business client projects.
- Strategic consulting and operational support in marketing and sales topics.
- Selecting, managing, and ensuring quality of external service providers in the project context.
Jan 2023 - Jun 2023
6 monthsSenior Strategy Consultant
Cloudbridge Consulting GmbH
- My tasks included developing corporate strategies, market and product analyses, and organizational development for industrial clients.
- As project manager in client projects, I coordinated and oversaw team members involved: project planning, alignment, coordination, and controlling.
- Leading and developing team members.
- Planning, execution, reporting, and billing of client projects.
- Project management (time/budget/quality/client communication).
- Developing and selling new consulting products with a focus on digitalization, marketing, and sales.
- Executing client projects.
- End-to-end digital business consulting.
- Preparing and delivering pitches and acquiring new clients.
- Evaluating and managing external service providers in the project framework.
Feb 2020 - Dec 2022
2 years 11 monthsHead of Marketing and Product Management
Hermann Sewerin GmbH
- My main focus was setting and developing the company's future marketing and product strategy. This included analyzing the market and competitive situation and adjusting the strategy as needed. Identifying necessary action areas, strategic pricing management, and all external and internal communication of the group related to the brand and product marketing. Managing products through their entire life cycle, developing innovative solutions, and margin development were also part of my responsibilities.
- Sewerin is a corporate group that focuses on a wide range of products and services in the gas and water supply industry.
- Leading and developing team members in product management and marketing.
- Building and developing business relationships.
- Creating business cases and business plans.
- Designing and implementing new marketing strategies.
- Conducting market and competitor analyses.
- Strategic competitor and market monitoring.
- Developing market entry strategies.
- Identifying market trends and customer needs.
- Developing new communication and marketing strategies.
- Content development, management, and placement.
- Analyzing, preparing, and improving the customer journey.
- Organizing and running trade shows, seminars, and training sessions.
Jun 2018 - Feb 2020
1 year 9 monthsSteinfeld, Germany
Head of Quality Management / Member of the Management Board
Müller Technik GmbH
- Automotive plastics manufacturer.
- As head of quality management, I was responsible for maintaining product quality, ensuring compliance with regulations and measures, and deriving and implementing appropriate corrective actions for product issues. As a member of the management board, I defined the group’s corporate strategy together with the executive management, including locations in Eastern Europe and Mexico.
- Member of the management board.
- Developing employees in quality management.
- Leading and managing the entire quality department.
- Group quality representative.
- Establishing and developing suppliers in collaboration with procurement.
- Controlling and monitoring complaint and failure costs.
- Driving the quality strategy.
Nov 2014 - May 2018
3 years 7 monthsHead of Product Management
Titgemeyer GmbH & Co. KG
- Industrial fastener trading.
- My team and I achieved continuous growth of 6% in the product segments through targeted competitive and market analysis and the resulting go-to-market strategies. Key factors in this success included diversifying the product range, introducing new product lines, and targeted campaign management and analysis of customer needs.
- My role also included strategically aligning the entire product range across the value chain and qualifying relevant suppliers. Preparing product packaging, managing and defining marketing activities for product launches, and all other necessary tasks in the field of fastener technology, including tools.
- Sales support to increase revenue
- Creating marketing plans and implementing them
- Optimizing sales and sales promotion
- Pricing and establishing international price structures
- Operational and strategic responsibility for the product lines
- Identifying market trends and customer needs
- Competitive and market analyses
- Conceptualizing and developing market strategies
- Organizing and conducting training sessions and seminars
Feb 2010 - Oct 2014
4 years 9 monthsProgram Manager OEM
Valmet Automotive GmbH
- Tier 1 automotive supplier
Summary
Throughout my entire career, I have focused on how companies can change and grow. I feel at home in the intersection of sales, marketing, and product management. I am a leader who can drive your challenges forward while bringing employees along and helping them develop.
My strengths include thinking in big-picture terms, developing strategies, and outlining the individual operational steps. But above all, I am someone who can handle uncertainties, develop solutions, and embrace challenges.
With a track record of launching and marketing over 50 technical products and services—both private-label and traded products—I have helped companies strengthen their presence in the global market.
I have successfully transformed traditional sales models into effective multi-channel strategies and implemented digital channels for sustainable lead generation.
I can offer you this holistic view along with my cross-industry experience.
- Mindset: I bring the attitude to drive new initiatives and create positive changes in people and systems
- Resilience: The ability to overcome challenges and persist with determination
- Leadership: Leading, supporting, and guiding with empathy and resonance
- Business: Understanding and considering business contexts
Continuous growth and learning, alongside emotional intelligence, are the keys to professional and personal success for me. Through my ongoing development and career path, I have gained very broad knowledge. In addition to my business management knowledge, I have the following core competencies:
- Product management
- Marketing management
- Business development
- Marketing and product controlling
- Product marketing
- Go-to-market
- Project management
- International expertise
- Change management
- Leadership
Languages
German
NativeEnglish
AdvancedEducation
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Bachelor of Arts, major in Marketing and Sales · Marketing and Sales
Certifications & licenses
Digital Brand Manager
German Institute for Marketing
Communication and Rhetoric Specialist
IHK
Leadership Training
Staufen AG
Neuromarketing
Braindriven
Strategic Product Management
St. Gallen
Technical Business Administrator
IHK
Technical Business Specialist
IHK
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