Suparni Neuwirth - AI-based communication & marketing automation

Recommended expert

Paralimni, Cyprus

Experience

Aug 2025 - Oct 2025

3 months

AI-based communication & marketing automation

Commtribe Ltd.

Expansion of the competence portfolio to include AI-driven marketing & chatbot integration
Design and development of several intelligent chatbots (Steno, UChat, ManyChat, GHL) for MeditationSoul.org and Physio Point for automated promotion of workshops, retreats, and online courses
Experience with social media automation tools and AI content tools (e.g., ChatGPT, Gamma, HeyGen)
Creation of automations with n8n for marketing and CRM processes (lead nurturing, event promotion, funnel flows)
Combining creative brand communication and AI-supported automation to increase efficiency and personalization in digital marketing campaigns

Oct 2024 - May 2025

8 months

CRM Manager Customer Lifecycle Communications

Heinemann Dutyfree

Implemented CRM initiatives integrating online shop and app touchpoints, increasing engagement KPIs by 18%
Led data-driven segmentation and automated campaign flows using Salesforce Marketing Cloud
A/B testing campaigns and process optimization of customer lifecycle campaigns
Managed Salesforce migration and integration (Salesforce Marketing Cloud, Email-Marketing, CRM, Automations, target groups)
Created executive-ready dashboards and reporting to keep leadership aligned on CRM adoption and performance

Jun 2024 - Apr 2025

11 months

Technical & International Content Manager E-commerce

Miele.com

Coordinated and maintained the Miele websites and local webshops of the Miele subsidiaries
Ongoing development and expansion of the online presence with a focus on the customer portfolio
Created and managed customer portfolios and international country sites
Worked in global matrix organizations with cross-country stakeholders (Europe, Asia, LATAM)
Further development and maintenance of landing pages, campaigns, and promotions
Created and managed technical and marketing content across digital platforms, ensuring UX-driven structure
Worked closely with IT teams on CMS updates and system integrations for e-commerce environments
Contextualized and communicated SAP solutions (SAP Hybris, SAP Commerce Cloud) for internal and customer-facing campaigns
Developed content strategy and narrative design for complex solutions (SAP, Salesforce, digital transformation)

Apr 2024 - Dec 2024

9 months

Marketing Manager & Academy Development

AdvoCoach Academy for Lawyers

Strategy and project management of the academy development and marketing management
Controlled various campaigns including website, product pages, landing pages, funnels, and lead generation via GetResponse
Implemented automated email campaigns for B2B communication
Developed LinkedIn and email marketing setup and strategies

Mar 2024 - Sep 2024

7 months

Social Media & Digital Marketing Campaigns

OPED / Orthelligent Digital Health Solutions

Developed and executed social media and content management strategies to build brand awareness and drive sales
Managed influencer marketing strategy, coordination, and monitoring of influencer partnerships
Designed digital sales funnels and media campaigns to increase brand awareness and sales

Jan 2024 - Oct 2024

10 months

CMO

Ecobeam GmbH

Developed and executed go-to-market strategy, boosting brand visibility and lead generation
Led cross-functional teams and agencies for integrated digital campaigns
Implemented KPI frameworks and analytics to optimize campaigns and budgets
Launched content and PR initiatives, strengthening market positioning
Managed global stakeholder communication & enablement (webinars, town halls, executive presentations)

Nov 2023 - May 2024

7 months

On-site

Content Manager in Onsite Marketing & Content Management, Brand and Luxury

breuninger.de

Managed content in onsite marketing, retail media, and content management for brand and luxury segments
Coordinated brand-promoted teasers and ads and implemented new CRM software
Served as contact person for brands and various stakeholders
Optimized processes in new headless content system, Amplience

Oct 2022 - Dec 2023

1 year 3 months

Project Manager Campaigns, Product Development & Brand Communications

Douglas.de Beauty Media Solutions GmbH

Provided consulting in project management and optimized brand strategy
Acted as advisory function in project management and served as contact person for stakeholders
Set up campaigns including landing pages and mailings
Managed new feature and product development
Led Salesforce projects, including lead and campaign management
Coordinated Asana integration
Acted as communication bridge between product, marketing, and sales to align messaging across regions

Oct 2022 - Jan 2023

4 months

Social Media Manager for Stillantis

Digitas Pixel Park

Optimized social media management workflow between the agency and Stillantis
Managed social media accounts via Sprinklr (Facebook, Instagram, YouTube, LinkedIn) for Opel, Jeep, Alfa & Fiat
Coordinated freelancers (graphic designer, copywriter)
Served as contact person for various stakeholders
Set up social media campaigns including ads

Jun 2022 - Sep 2023

1 year 4 months

Content Manager

Lichtblick

Consulted and managed the content management team
Advised internal stakeholders on content issues and outlined possible solutions
Provided external input based on methodological and professional competence in sustainability marketing
Managed and optimized processes in CMS Contentful

Apr 2022 - Oct 2022

7 months

E-commerce Marketing Manager

Vaillant

Delivered project and consulting services in e-commerce
Created content for landing pages and banners for client collaborations
Analyzed key sales figures using Excel
Managed Salesforce Marketing Cloud, Sales Cloud, and Commerce Cloud
Managed the interface between key account management and customers
Managed internal stakeholder and corporate communication for sales teams

Jan 2022 - Apr 2022

4 months

Marketing & Brand Strategy Consultant

Aareal Bank Gruppe

Managed digital media projects, production control, and communication measures for corporate publishing
Used agile methods and Kanban/Trello boards to drive digitization and automation processes
Developed campaign themes and social media content
Coordinated and managed agencies for annual report imagery (print & online)
Coordinated employer branding activities and internal marketing
Advised on brand strategy and new brand marketing initiatives

Jun 2021 - Feb 2022

9 months

Project Manager & Brand Communication in Team Content Hub Brand Media Relations & Content Audit

Miele.com

Prepared, set up, and managed localization projects
Assisted and coordinated the launch of new brand guidelines for built-in kitchen product launches
Ensured all international master assets for advertising campaigns and content packages were reusable across Miele countries
Oversaw technical communication in all business units during campaign rollout and managed special market requests, including order management
Led and coordinated an international content audit project, aligned stakeholders at all levels, managed timelines, and ensured successful implementation of country-specific assets and campaigns

Dec 2020 - Dec 2021

1 year 1 month

Marketing & Brand Manager

Orthomechanik.de

Planned and executed media relations
Coordinated suppliers and partners
Ensured growth in lead generation and sales
Developed creative strategies and coordinated content channels such as special media, newsletters, and blog articles
Selected and managed sponsorship partnerships with sports partners and influencers
Developed and designed new products (packaging, naming, logo, campaign visuals)

Mar 2020 - Mar 2021

1 year 1 month

Coach and Consultant in Positioning and Marketing

Mugrauer Consulting

Provided business coaching and consulting to coaches on personal brand positioning, program, and website development
Advised coaches on marketing strategies, lead generation, content creation, and ad development for a successful coaching business
Ensured over 50% of coaches achieved ROI from premium business coaching within a few months through effective strategies

Apr 2019 - Dec 2020

1 year 9 months

Social Media Marketing Manager

1000 gute Gründe

Developed and administered social media marketing initiatives, including editing, journalism, writing, email marketing, content creation, and marketing conception
Captured targeted markets through effective marketing strategies and social media platform optimization
Achieved over 30% social media channel growth within seven months through new campaign strategies and advanced analytics

Jun 2016 - Feb 2019

2 years 9 months

Content Marketing & Campaign Manager

Flower Council Holland

Supported NGO in social media and video marketing, content production, customer service, consulting, and marketing conception
Created automated email series and newsletters to convert online users to magazine buyers
Crafted and published hundreds of articles in the online flower and plant magazine
Hosted marketing campaigns, blogger events, and influencer campaigns to increase brand awareness and website traffic

Apr 2014 - May 2016

2 years 2 months

Germany

Social Media & Online Project Manager (Freelancer)

VORWERK Thermomix

Controlled internal and external marketing communications, strengthened public relations, and organized marketing events as community manager
Utilized various social media platforms to conduct brand marketing and increase awareness
Spearheaded distribution system sales force activation through innovative marketing plans

Aug 2008 - Feb 2014

5 years 7 months

Cologne, Germany

Project Manager

CAVUS

Conceptualized, designed, and directed marketing incentives, below-the-line marketing campaigns, and trade marketing programs including retail loyalty schemes
Trained, mentored, and led freelancers and cross-functional teams to enhance skills and operational efficiency
Led a team of up to 15 employees, consulting clients on product launches, creating high-impact trade fair shows and events, aligning marketing and sales departments, and increasing sales through strategic trade promotions

Aug 2006 - Jul 2008

2 years

Cologne, Germany

Project Manager

ego1/Vierklang West

Planned, designed, and directed events, promotions, and trade marketing programs
Trained, mentored, and led freelancers and cross-functional teams to enhance skills and operational efficiency
Led a team of up to 5 employees, consulting clients on sales promotions and image campaigns, developing guerrilla marketing concepts, and writing research and concepts to meet client targets

Jan 2006 - Dec 2023

18 years

Self-employed Online Marketing Manager, Project Manager & Consultant

COMMTRIBE.com

Developed online marketing content for various key clients including Orthomechanik, HeyFit, LIBAKO, MonkeyTown, Netflea, YouMo ebikes, FrauenBusiness, Discover America, Erklärungsvideo.ch, deinspot.ch, kinomarketing.ch, Dr. Bronners, WaldDirekt, TankTaler, Park Systems ATM, Zizzz, Soulkitchen, Sound and Silence Festival, Bali Spirit Festival
Resolved health and life balance issues while establishing a coaching program
Facilitated companies in launching new products, enhancing marketing strategies, and maximizing specific marketing channels
Led interim projects for Sopra Steria, MonkeyTown, Zizzz to accelerate internal and external projects and goals

Aug 2003 - May 2006

2 years 10 months

Cologne, Germany

Project Assistant / Trainee

Cerberus

Orchestrated promotional activities including events, trade fairs (CeBIT, IFA, Photokina, YOU), VIP and incentive events for Sony, Sony Ericsson, and Sony PlayStation
Coordinated hundreds of promotion hostesses and freelancers for trade shows, road shows, and promotions

Summary

Creative and performance-driven marketing professional with demonstrated success in capturing untapped business.

Experienced Digital Marketing & Communication Specialist with a strong background in managing multi-channel campaigns, CRM strategies, and digital transformation initiatives. Skilled in stakeholder management, agile and AI-driven methodologies, and content-driven growth strategies. Now expanding into IT/Digital Innovation projects with a proven ability to coordinate cross-functional teams, implement tech-driven solutions, and deliver scalable results.

Skills

Core Competencies

Digital Transformation & It Project
Crm & Customer Lifecycle Management (Salesforce, Sap)
Ai & Automation Strategy (Make.com, Hubspot, Chatbots, Integrations)
Marketing Automation & Email Campaigns (Klaviyo, Activecampaign, Mailchimp)
Content Management (Contentful, Amplience, Hubspot)
Agile Methodologies (Scrum, Kanban), Design Thinking
Stakeholder Communication & Change Management

Software Skills

Microsoft Office 365 Apps
Photoshop, Canva.com
Jira
Confluence
Scrum
Salesforce (Marketing Cloud, Sales Cloud, Commerce Cloud)
Sap Solutions (Marketing Cloud, Sales Cloud, Walkme, Sap Cloud Alm)
Content Management Systems (Contentful, Amplience, Sitecore, Wordpress, Shopify, Hubspot, Fredhopper)
Trello, Asana, Monday.com
Slack, Discord
Airtable
Sprinklr, Sendible, Tailwind, Buffer, Hootsuite
Ai Tools: Chatgpt, Claude, Perplexity, Quso Ai, Heygen, Make, N8n

Languages

German

Native

English

Advanced

Education

Gesamtschule Holweide

Baccalaureate · Cologne, Germany

IHK Köln

Dual Study System for Event Management · Event Management · Cologne, Germany

Certifications & licenses

AI Mastermind

Outskill

Diploma Creative Director

Marketing Academy in Munich

Holistic Nutrition Coach Diploma

Nutraphoria, Canada

Life Coach

IAP Career College, Chelsea, USA

Online Trade & Mobile Commerce

Academy Klett in Hamburg

Project Management Certification PMP (PMI)

PMI

Salesforce Marketing Cloud Certification

Scrum Certification

SkillUp Academy

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Experience

AI-based communication & marketing automation

Commtribe Ltd.

CRM Manager Customer Lifecycle Communications

Heinemann Dutyfree

Technical & International Content Manager E-commerce

Miele.com

Marketing Manager & Academy Development

AdvoCoach Academy for Lawyers

Social Media & Digital Marketing Campaigns

OPED / Orthelligent Digital Health Solutions

CMO

Ecobeam GmbH

Content Manager in Onsite Marketing & Content Management, Brand and Luxury

breuninger.de

Project Manager Campaigns, Product Development & Brand Communications

Douglas.de Beauty Media Solutions GmbH

Social Media Manager for Stillantis

Digitas Pixel Park

Content Manager

Lichtblick

E-commerce Marketing Manager

Vaillant

Marketing & Brand Strategy Consultant

Aareal Bank Gruppe

Project Manager & Brand Communication in Team Content Hub Brand Media Relations & Content Audit

Miele.com

Marketing & Brand Manager

Orthomechanik.de

Coach and Consultant in Positioning and Marketing

Mugrauer Consulting

Social Media Marketing Manager

1000 gute Gründe

Content Marketing & Campaign Manager

Flower Council Holland

Social Media & Online Project Manager (Freelancer)

VORWERK Thermomix

Project Manager

CAVUS

Project Manager

ego1/Vierklang West

Self-employed Online Marketing Manager, Project Manager & Consultant

COMMTRIBE.com

Project Assistant / Trainee

Cerberus

Summary

Skills

Languages

Education

Gesamtschule Holweide

Baccalaureate · Cologne, Germany

IHK Köln

Dual Study System for Event Management · Event Management · Cologne, Germany

Certifications & licenses

AI Mastermind

Outskill

Diploma Creative Director

Marketing Academy in Munich

Holistic Nutrition Coach Diploma

Nutraphoria, Canada

Life Coach

IAP Career College, Chelsea, USA

Online Trade & Mobile Commerce

Academy Klett in Hamburg

Project Management Certification PMP (PMI)

PMI

Salesforce Marketing Cloud Certification

Scrum Certification

SkillUp Academy

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