CRM Manager Customer Lifecycle Communications

• Conception of communication campaigns
• Planning and management of communication projects
• Internal and external project coordination
• Creation of campaigns and email marketing projects in SAP Marketing Cloud
• AB Testing campaigns, process optimization of customer lifecycle campaigns
• Salesforce migration and integration (Salesforce Marketing Cloud, Email-Marketing, CRM, Automations, Targetgroups.etc)

• Strategy and project management of the academy development, marketing management - control of various campaigns, website, product pages, landing pages, funnels and lead generation via GetRepsonse, automated emails.
• B2B communication in email, landing pages and LinkedIn strategies.
• LinkedIn and email marketing setup.

• Content management in Onsite Marketing, Retail Media and Content Management team, brand and luxury
• Coordinating brand promoted teaser and ads, implementing new CRM Software
• Contact person for brands and various stakeholders
• Process optimisation in new headless content system, Amplience.

• Optimize Social Media Management workflow between the agency and Stillantis
• Handling social Media accounts via Sprinklr (Facebook, Instagram, YouTube, LinkedIn) for Opel, Jeep, Alfa & Fiat
• Coordinating freelancer (graphic designer, texter)
• Contact person for various stakeholders
• Setting up Social Media Campaigns incl. ads

• Project and consulting services in the field of e-commerce
• Content Creation of landing pages and banners for customer cooperation
• Analysis of key sales figures using Excel
• Salesforce marketing cloud, sales cloud and commerce cloud handling
• Interface management between key account management and customers
• Internal stakeholder management
• Corporate communication and internal marketing activities for sales team

• Preparation, setup, and project management of the localization projects.
• Assist and coordinate the launch of new brand guidelines of the product launches for built-in kitchen items
• Ensure that all international master assets for all advertising campaigns and other content packages can be used and implemented within all the Miele countries, so that all Miele countries can launch their campaigns as planned.
• Technically overlooking the communication in all business units during campaign rollout and processing of additional special requests from markets including the order management during the campaign rollout.
• coordination of the content audit project - align different stakeholders, manage the timeline and deadlines and ensure the successful implementation of the various, country-specific assets and the associated campaign management of Miele.

• Business Coaching and consulting of coaches to find the right positioning for their personal brand, program, and website.
• Consulting of coaches in marketing, how to get leads, create posts, and how to create ads to run a successful coaching business.
• Ensured more than 50% of the coaches reached the ROI of the premium business coaching already within the course after just a few months due to the right strategies.

• Delivered support to NGO in social media and video marketing, content production, customer service and consulting, and marketing conception.
• Created automated email series and newsletters to convert online users to magazine buyers
• Crafted and published hundreds of articles in the online flower and plant magazine.
• Hosted various marketing campaigns, blogger events, and influencer campaigns to increase brand awareness and website traffic.

• Concept, designed, initiated, and directed marketing incentives, below-the-line marketing campaigns as well as trade marketing programs like retail loyalty programs.
• Trained, mentored, and led freelancers as well as cross-functional teams to enhance employee skill and operational efficiency.
• As team leader of up to 15 employees, I consulted clients on how to launch a new product, created trade fair shows and events with a big brand impact, brought marketing and sales departments together during inventive events, and increased sales through concepts and strategy implementations of trade promotions.

• Developed online marketing content for various key clients, including Orthomechanik, HeyFit, LIBAKO, MonkeyTown, Netflea, YouMo ebikes, FrauenBusiness, Discover America, Erklärungsvideo, deinspot, kinomarketing, Dr. Bronners, WaldDirekt, TankTaler, Park Systems ATM, Zizzz, Soulkitchen, Sound and Silence Festival, Bali Spirit Festival.
• Resolved health and life balance issues while establishing a coaching program to facilitate people.
• Facilitated companies in launching new products, enhancing marketing strategies, and maximizing specific marketing channels.
• Leading interim projects for Sopra Steria, MonkeyTown, Zizzz to accelerate internal & external projects and goals.

Selected Clients: Miele, OPED, Douglas, Breuninger, Stillantis, Vaillant, Aareal Bank, Orthomechanik, 1000 gute Gründe, Mugrauer Consulting, Flower Council Holland, VORWERK Thermomix, Dr. Bronner, YoMo ebikes, Erklärungsvideo, Farmfolio.

Carrier branches

• Energie sector: Vaillant, Lichtblick, Rheinenergie
• FMCG: Douglas, Diageo (Smirnoff, Baileys, Captain Morgan, Guinness), Japan Tobacco International, Flower Council (Blumen & Pflanzen), Dr. Bronners, Litteli, KarmaLove, Say Salad, Gal Vitamins
• Startups: Squbes, EcoBeam, Soulkitchen, StartupReady, TankTaler,
• IT-Companies: Sopra Steria, OPSAG
• Finance: HITBTC, Farmfolio, Aareal Bank
• B2B: Axtradia, Frauenbusiness, ExplainNow, Mugrauer Consulting
• Consumer Goods: Douglas, Breuninger, Miele, Orthomechanik, Squbes, WaldDirekt, VORWERK Thermomix, YoMo ebikes, 1000 gute Gründe, Blumenbüro.
• Agencies: Digitas Pixelpark, agency CAVUS, agency Cerberus.
• Automotive: Stillantis, Suzuki, Honda
• Pharma & Medicine Technology: OPED, Orthelligent