Lina Peinze

Factory HR Manager

Bad Grönenbach, Germany
Experience
Burgkirchen an der Alz, Germany

Factory HR Manager

3M

Duration: 5 months.

  • Strategic HR support for the plant closure at the Gendorf chemical site with 700 employees.
  • Close collaboration with the works council, plant management, the US executive board and other stakeholders like the employment agency and transfer company.
  • Coordinated PR work to prevent escalation and maintain the company image given the economic and political impact of the closure.
  • Ensured transparent communication within the company for affected employees and the public.
  • Planned and implemented outplacement and transition programs to support affected staff in finding new jobs.
  • Assisted with legal and social protection for employees during the closure.
  • Ensured compliance with labor law throughout the closure process.

Head of Client Management / Head of Recruiting

ARGO Personalservice

Duration: 14 months.

  • Responsible for client management and building long-term consulting relationships.
  • Led the recruiting team of 4 permanent staff, 1 apprentice and 120 external workers.
  • Managed and optimized the full recruiting process for clients across industries.
  • Worked closely with clients to identify staffing needs and deliver tailored solutions.
  • Coached and developed the team to apply best practices and secure candidate quality.
  • Advised executives and HR departments on improving their talent strategies.
  • Chose and implemented digital recruiting tools to boost efficiency.
  • Optimized onboarding for external hires to ensure seamless integration.

Branch Manager

Adecco Personalberatung

Duration: 2 months.

  • Managed client relationships and maintained existing accounts while acquiring new clients.
  • Led a recruiting team of 2 permanent staff, 1 apprentice and 30 external workers.
  • Oversaw the branch closure process including workforce reduction, resource management and communications.
  • Ensured smooth handover of projects and staff transitions to new roles or exits.
  • Streamlined recruiting to fill vacancies quickly and improve candidate quality.
  • Coached and developed the team to increase recruiting efficiency and implement best practices.

Educational Staff / Commercial Trainer

DAA

Duration: 30 months.

  • Planned, delivered and evaluated commercial training programs for adults and youth.
  • Supported over 500 participants across three locations through their training journeys.
  • Created and adapted teaching materials and didactic concepts to market needs.
  • Coordinated training at all sites and ensured quality and consistency.
  • Provided individual coaching to maximize learning success and job market entry.
  • Collaborated with external partners to secure internships and training positions.
  • Conducted exam preparation and assessment for commercial qualifications.
  • Improved educational processes and methods to meet evolving job requirements.
Kempten, Germany

Senior HR Project Lead - Pilot: Change Recruiting, Active Sourcing, Employer Branding with AI

DB Regio AG

Duration: 9 months.

Tasks:

  • Developed and implemented site-specific recruiting, employer branding and HR marketing strategies.
  • Introduced KPIs.
  • Executed all HR marketing activities at the site.
  • Built various social media channels.
  • Presented DB Regio AG - Kempten at regional trade fairs.
  • Maximized marketing reach for internal events.
  • Created a network with trade magazines, local journals and advertising partners.
  • Expanded the employee referral program.
  • Established multiple benefits.
  • Produced platform-specific content targeted to audiences.
  • Managed community engagement.
  • Conducted AI-based and traditional active sourcing.
  • Selected tools for recruiting and HR marketing.

Results:

  • Filled all positions and met staffing needs through 2027 at Kempten.
  • Saved €2M in costs.
  • Increased workshop visibility by 80%.
  • At the open day 2,500 visitors attended versus 2 the year before thanks to new regional marketing design.
  • The “Kempten” pilot was rolled out company-wide.
  • Reduced turnover by 20%.

Senior HR Manager | HR Business Partner

Daimler

Duration: 3 months.

  • HR management for warehouse, production, sales and distribution.
  • Advised and developed managers.
  • Handled disciplinary issues.
  • Represented the company in HR matters.
  • Led talent development.
  • Negotiated with the works council.
  • Implemented COC concept.
  • Contributed to special projects.
  • Advised on job classification under ERA and IG Metall.
  • Managed Speak-Up cases.

Senior HR Project Lead “Compensation & Benefits”

Europace AG

Duration: 5 months.

Tasks:

  • Analyzed existing seniority levels and requirements.
  • Developed clear seniority levels.
  • Aligned with leaders and departments to ensure implementation.
  • Identified development needs and career paths.
  • Created transparent career maps for employees.
  • Communicated career paths company-wide.
  • Collaborated with HRBPs, managers and executives.
  • Presented recommendations for pay and career structures.
  • Led workshops, feedback sessions and communication processes.
  • Monitored implementation and effectiveness of levels and salary bands.
  • Collected feedback and adjusted strategies as needed.
  • Generated regular reports and KPIs to measure project success.

Results:

  • Established a clear structure understood and accepted by employees and managers.
  • Defined measurable outcomes.
  • Increased acceptance.
  • Achieved more objective and fair evaluations.
  • Led a 15-person project team.

Senior HR Business Partner Holding

Giesecke + Devrient

Duration: 7 months.

Tasks:

  • Restructured and reorganized departments.
  • Developed and implemented new organizational designs.
  • Introduced SAP SuccessFactors to optimize HR processes.
  • Rolled out the HRBP model company-wide.
  • Supported strategic and operational HR realignment.
  • Managed recruiting of leaders and specialists.
  • Advised managers on change management and team development.
  • Guided HR projects and strategic initiatives.
  • Ensured effective HR strategy execution at all levels.
  • Collaborated with executives to align HR with business strategy.

Results:

  • Completed successful restructurings that improved efficiency and role clarity.
  • Launched SAP SuccessFactors.
  • Integrated HRBP model across business units, enhancing support for managers.
  • Filled key roles with qualified leaders and experts.
  • Strengthened HR strategy through close executive alignment.

Team Lead HR Business Partner DACH

IFS Deutschland

Duration: 4 months.

Tasks:

  • Reviewed and drafted all company agreements.
  • Negotiated with the works council and secured mutual acceptance.
  • Maintained relations with works councils and leaders.
  • Planned and managed the plant relocation.
  • Coached HRBPs and enhanced their skills.
  • Supported HRBPs in executing HR strategies and processes.
  • Identified and promoted internal talent.
  • Ensured HR project delivery across DACH.
  • Worked with managers to integrate HR into business strategy.
  • Monitored and optimized HR processes for efficiency.

Results:

  • Revised 30 company agreements to meet current legal and operational needs.
  • Strategically planned and executed plant move with time and resource management.
  • Established home-office models in coordination with the works council.
  • Negotiated new work conditions and regulations successfully.
  • Coaching led to high HRBP autonomy, eliminating need for direct supervision.
  • Saved €120,000 through efficient HR project planning and process improvements.
  • Led a team of three, focusing on development and autonomy of HRBPs.

HR Specialist | HRIS Project Lead

KATEK

Duration: 5 months.

Tasks:

  • Led the HRIS implementation project to digitize and optimize HR processes.
  • Managed the BEM structure optimization and updated the company agreement.
  • Handled all HR processes from hiring and development to exits.
  • Advised teams and leaders on HR topics, especially development, labor law and conflict resolution.
  • Supported rollout of development programs to boost employee growth.
  • Contributed to HR strategy improvements for process efficiency.
  • Ensured smooth execution of HR measures with leaders.

Results:

  • Successfully launched HRIS, greatly improving HR data efficiency and accuracy.
  • Optimized BEM structure and updated agreement, enhancing support for ill employees and clarifying BEM procedures.
  • Led two team members, met project goals and delivered HRIS and BEM updates on time.
  • Increased employee satisfaction and retention through effective development measures.
  • Received positive feedback from teams and leaders on ongoing HR support.
  • Conducted HR actions and transitions without delays or issues.

HR Project Lead “AI in Recruiting Implementation”

Client wishes to remain anonymous

Duration: 9 months.

  • Strategically and operationally guided a data, AI and HR strategy to optimize recruiting.
  • Developed and implemented AI-driven recruiting tools to make the process efficient and data-driven.
  • Led a 7-member project team, handling task allocation, progress tracking and resource management.
  • Worked closely with internal departments to integrate AI tech into existing HR processes.
  • Improved recruiting time-to-hire by 30% through AI optimization.
  • Trained HR teams on new AI tools and adaptation to digital change.
  • Produced regular reports and KPIs to measure and communicate AI rollout success.
  • Ensured seamless communication and coordination among stakeholders for strategy execution.

Senior Marketing Manager

Potz Gebäudeautomation

Duration: 11 months.

  • Developed and executed B2B social media strategies, including targeting cold leads.
  • Built and nurtured communities, planned multichannel marketing, and handled content creation and editorial planning.
  • Used AI tools to boost efficiency and optimize lead generation.

Senior Marketing Manager

Sideways Motorsport

Duration: 5 months.

  • Launched and managed a successful YouTube channel to boost online presence and reach.
  • Created high-quality content.
  • Managed the community to strengthen brand loyalty.
  • Developed and implemented strategies to increase visibility and engagement on digital platforms.

Head of Recruiting

allocp Farbbildservice

Duration: 5 months.

Tasks:

  • Led strategic and operational recruitment of IT talent and specialists across departments.
  • Developed recruiting strategies focused on IT requirements.
  • Built and maintained an IT talent pool for quick access to qualified candidates.
  • Implemented and used digital recruiting tools to streamline sourcing.
  • Optimized candidate experience for IT hires with a clear and transparent process.
  • Collaborated with departments to align requirements and ensure precise candidate matching.

Results:

  • Successfully filled all IT roles.
  • Established an IT talent pool.
  • Enhanced candidate experience.

Senior Marketing Manager

bhs Consulting & Solution GmbH

Duration: 10 months.

  • Built and managed social media channels, created targeted content and implemented lead-generation strategies.
  • Optimized website with SEO measures and produced engaging materials to improve external communication.
  • Prepared and supported trade shows and produced several videos, including a whiteboard animation, to support marketing and communications goals.

Senior Consultant for Marketing, PR and AI

culture.z

Duration: 10 months.

  • Planned and executed an AI-supported product launch including target group definition and communication strategies for maximum reach.
  • Implemented AI tools to boost efficiency and created AI avatars to support marketing and communications.
  • Developed and delivered content, lead magnets and visuals, ran ads and coached on artificial intelligence.
Summary

Professional Expertise & Experience

HR and Marketing as standalone topics and combined with AI and digitization

  • Recruiting, Active Sourcing

  • Team Leadership

  • Workforce Planning

  • Operational and Strategic Work

  • Personnel Management, PPQ, Labor Law

  • HR Projects

  • Restructurings

  • HR Business Partner

  • Plant Closures & Start-ups

  • HR Marketing

  • Coaching & Consulting

  • Interim Manager and Consultant for HR and Marketing

  • Life & Business Coach

  • Speaker on AI in HR

  • Workshops

  • In-house Training

  • Content Creation

  • Artificial Intelligence B2B // B2C

  • PR Work

  • Marketing Strategy

  • Strategic Brand Management

  • Communication Strategy

  • Social Media Marketing

  • Trade Shows & Events

  • SEO / SEA

  • Campaign Design

Languages
German
Native
English
Advanced
Education
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Diploma in Business Administration (FH) · Business Administration

Certifications & licenses

AI HeyGen Masterclass

Automation with Zapier

ChatGPT – The Complete Practical Course

ChatGPT Campaigns – D. Davilla

Copywriting Masterclass

Design Thinking

HubSpot CRM & Automation

Life & Business Coach

Mental Coach

NLP Master

Personnel Management Masterclass

Psychological Counselor

Social Media Marketing Specialist

Systemic Coaching

Ultimate Notion Course

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