Interim Manager & Consultant for HR, Marketing & AI

Designed and delivered expert seminars, conferences, and online formats for executives, HR professionals, and marketing leaders—in-person and digital, tailored to current challenges in people management, employer branding, and AI use Explained complex topics clearly and practically, especially on strategic HR management, active sourcing, career paths, compensation structures, as well as change and transformation processes—incl. interactive exercises, case studies, and action recommendations Conducted specialized training on Artificial Intelligence in HR and marketing contexts, including intro to generative AI, integration of AI tools, change enablement, legal basics (e.g., data protection and ethics), and hands-on application in daily work Developed and executed content strategies for marketing and HR focusing on conversion optimization, audience analysis, and multichannel communication—especially in recruiting, positioning, and digital people marketing Provided expert advice and support to companies implementing holistic AI strategies, including process analysis, tool selection, workshop design, and building internal competence teams for sustainable use of generative AI on the job Coordinated and moderated HR and marketing events with attendees from various industries—including preparing presentations, moderating panel discussions, and evaluating event outcomes

Managed HR for warehouse, production, sales, and distribution, including both operational and strategic support Advised and developed leaders through individual and structural personnel measures Handled labor law disciplinary actions independently and ensured legal compliance of related procedures Represented the company in HR-related matters with internal and external partners Planned and implemented sustainable talent development initiatives at all levels Negotiated with the works council on individual staffing measures and strategic topics Supported the roll-out of the COC concept, aligning with collective bargaining and co-determination requirements Participated in company-wide special projects with HR relevance and interdisciplinary scope Advised and classified employees based on ERA and IG Metall collective agreements, considering tariff and company regulations Handled and resolved sensitive speak-up cases with trust and compliance Co-led and supported the operational side of the recruiting process, coordinating with departments and central recruiting

Keynote "Artificial Intelligence: The Future of Your Company Starts Here" – showcased practical uses of AI for process automation, data-driven decision making, and developing new business models. The focus was on AI’s strategic chances for more efficiency, innovation, and sustainable competitive advantage in businesses.

Results: ? Shared concrete use cases of AI in business: e.g., document automation, active sourcing, learning paths, digital assistants, and data-based forecasting ? Emphasized the strategic use of AI for efficiency, innovation, and business model development—made tangible with real project examples and tested tools ? Included interactive elements and visuals for high engagement and clarity—e.g., a "hidden object" image of AI workflows, mini anecdotes from interim projects, and tool demos ? Triggered concrete follow-up projects in several companies—such as process automation, AI-driven recruiting, and implementing AI-based decision tools ? Highlighted the balance between data privacy, change management, and tech understanding to introduce AI in SMEs realistically and at scale

Comprehensive strategic consulting in digitalization, marketing and HR to sustainably increase efficiency and position clients in the market Designing and integrating AI tools to automate and optimize recurring processes in marketing and HR Creating and deploying AI-generated avatars to support branding, awareness and social media activities Technical coaching in artificial intelligence – focusing on applications, tool selection, data protection and change management Planning and running digital ad campaigns to increase reach, generate leads and target specific audiences Operational execution of marketing measures: creating content, lead magnets, visuals and selecting appropriate channels and formats Defining and refining target audience profiles as a basis for precise communication, campaign management and tool configuration

Developing and implementing a comprehensive, location-specific recruiting, employer branding and recruitment marketing strategy with a clear focus on regional conditions and target groups Introducing relevant KPIs for continuous measurement of success and data-driven management of HR marketing activities at the location Independently executing all HR marketing activities, including campaign concept, content creation and channel management Strategic and operational build-up of multiple social media channels to increase reach, engage target audiences and position the brand Representing DB Regio AG, Kempten location, at regional career fairs and events, including concept development, execution and follow-up Ensuring optimal marketing spread of internal events through targeted, cross-media communication planning and execution Building and maintaining a strong network of partnerships with trade magazines, regional media and advertising partners to increase long-term visibility Evolving and managing the employee referral program with a focus on participation rate, digital handling and incentives Designing, introducing and communicating several site-specific benefits based on the needs of the technical-trade target group Creating platform-specific, target group-oriented content for social media, website and accompanying media Responsible community management to build long-term candidate engagement and authentic employer communication Using AI-based active sourcing as well as traditional active sourcing to directly approach suitable candidates for hard-to-fill roles Selecting, evaluating and implementing tools for recruiting and recruitment marketing processes to increase efficiency and enable automation

Restructuring and reorganization of individual departments to improve efficiency, communication and areas of responsibility Development and implementation of new, future-oriented organizational structures in close coordination with relevant stakeholders Introduction of SAP SuccessFactors to digitally optimize and automate central HR processes Implementation of the HR Business Partner model across the company to strengthen strategic HR work Support in the strategic and operational realignment of HR functions as part of corporate development Taking on recruiting tasks, including identifying, approaching and selecting qualified specialists and managers Advising executives on all HR-related issues, particularly change management, team development and employee retention Steering and operational support of company-wide HR projects as well as strategic transformation initiatives Close collaboration with management and executives to actively support the corporate strategy from an HR perspective

Project lead for implementing an HRIS to digitize and optimize central HR processes (prework – evaluation of the existing HRIS + action plan) Project lead for the structural and content optimization of the Company Integration Management (BEM), including revising the associated works agreement HR support in all relevant HR processes along the entire employee life cycle – from hiring and development to exit Advising specialists and executives on all HR-related issues with a focus on talent development, labor law and conflict management Support in implementing targeted development measures to promote employees’ professional and personal growth Contributing to the further development of the HR strategy to continuously improve the efficiency and effectiveness of HR processes Ensuring a structured and legally compliant implementation of all HR measures in close coordination with responsible managers

Responsibility for the strategic and operational recruitment of IT talent and specialists across different business units Development and implementation of tailored recruiting strategies with a special focus on the requirements of modern IT roles Building and continuously maintaining a qualified talent pool for IT positions to sustainably reduce time-to-fill and response times for staffing needs Implementing and using digital recruiting tools and platforms (e.g. tech sourcing platforms, matching algorithms) to increase efficiency, reach and precision in the application process Optimizing the candidate experience for IT applicants through transparent communication, technical pre-screening processes and tailored interview formats Close collaboration with departments to conduct precise needs analysis, create job profiles and accurately fill open IT positions

Strategic and operational support in developing a company-wide data, AI, and HR strategy to specifically optimize the recruiting process Development, selection, and implementation of AI-powered recruiting tools to automate processes, improve the candidate experience, and increase efficiency Leadership of a cross-functional 7-person project team with responsibility for task distribution, progress monitoring, time and resource management Close cross-departmental collaboration with internal teams like IT, specialist departments, data protection, and senior management to successfully integrate AI technologies into existing HR systems and processes Design and execution of a comprehensive change management plan for the successful rollout of AI solutions – including stakeholder analysis, communication strategy, and acceptance building Development and delivery of hands-on training concepts for HR, specialist departments, and management on using the new AI-driven processes and tools

Development and implementation of a target-oriented social media strategy to increase reach and bookings in the experience sector Editorial planning, copywriting, publishing, and scheduling of social media posts on Instagram and Facebook Conducting audience analyses and selecting relevant communication channels to optimize the customer journey Managing and coordinating influencer and blogger partnerships to boost reach and build trust Implementing and managing a systematic partnership management process for recurring partner campaigns Community management including responding to customer feedback, escalation handling, and ensuring data privacy-compliant communication Measuring success and data-driven evaluation of campaigns using defined KPIs (e.g., engagement rate, conversion rate, reach) Establishing a structured workflow for crisis communication and data privacy processes

Development and strategic management of social media channels to increase brand visibility and reach in the HR and franchising environment Design and implementation of target-group-oriented content (content creation) for lead generation and brand strengthening in the digital space Creation and visual design of presentations, brochures and sales materials for internal and external communication Search engine optimization (SEO) of the company website to improve organic findability and positioning in relevant topics Preparation, organization and operational support of trade fairs for active lead generation and positioning of the franchise service in the market Design and production of various video formats, including whiteboard explainer videos and image videos, to showcase services and processes Close collaboration with management to coordinate strategic initiatives and support day-to-day operations

Lina Peinze | Diploma in Business Administration (FH) Interim Manager & Consultant for HR, Marketing & Artificial Intelligence

I have been a project-based expert for over 15 years – with more than 200 successful mandates across Germany. My USP: I combine HR, marketing and AI in a way that is unique in depth and breadth. I work operationally and strategically, short-term and long-term, pinpoint and pragmatic.

My focus is on impact: I implement scalable processes, AI-driven automations, modern leadership structures and powerful communication solutions. From employer branding through funnel marketing to the introduction of GPT-powered AI agents – I bring movement to companies and provide immediate relief.

Whether restructuring, digitization or simply "no time": I step in, create clarity and leave behind structures that last – by the time I'm already on the next project. Contact for projects, keynotes or in-house trainings: Email: [email] | WhatsApp: +49 160 1849807 Website: [link]