Interim Manager & Consultant for HR - Marketing - AI

Designing and delivering specialized seminars, conferences and online formats for executives, HR professionals and marketing managers—both in-person and online, tailored to current challenges in HR management, employer branding and AI use Communicating complex topics clearly and practically, especially on strategic HR management, active sourcing, career paths, salary structures, as well as change and transformation processes—including interactive exercises, case studies and recommendations for action Conducting specialized training on artificial intelligence in the HR and marketing context, including introduction to generative AI, AI tool integration, change enablement, legal basics (e.g. data protection and ethics), and practical day-to-day application Developing and implementing content strategies for marketing and HR with a focus on conversion optimization, audience analysis and multichannel communication—especially in recruiting, positioning, and digital HR marketing Providing expert advice and support to companies in implementing holistic AI strategies, including process analysis, tool selection, workshop design, and building internal competence teams for sustainable use of generative AI in daily work Coordinating and moderating HR and marketing events with participants from various industries—including preparing presentations, moderating discussions and evaluating event success

HR responsibility for warehouse, production, distribution and sales, including operational and strategic HR support Advising and developing managers through individual and structural HR measures Independently handling labor law disciplinary actions and ensuring legally compliant procedures Representing the company in HR-related matters with internal and external partners Planning and implementing measures for sustainable staff development at all levels Negotiating with the works council on individual personnel actions and strategic issues Supporting the implementation of the COC concept, including aligning with collective bargaining and co-determination requirements Participating in company-wide special projects with HR relevance and interdisciplinary scope Advising on and classifying employees according to ERA and IG Metall agreements, considering collective and company regulations Managing and resolving sensitive speak-up cases in a confidential and legally compliant manner Co-managing and supporting the recruitment process operationally, including coordination with departments and central recruiting

Keynote 'Artificial Intelligence: Your Company's Future Starts Here' – practical applications of AI for process automation, data-driven decision making and development of new business models were presented. The focus was on AI's strategic opportunities for greater efficiency, innovation and sustainable competitive advantages in businesses.

Results: ? Transfer of concrete use cases of AI in a corporate context, e.g., document automation, active sourcing, learning paths, digital assistants and data-driven forecasting ? Strategic focus on using AI to boost efficiency, promote innovation and develop business models – illustrated with real project examples and proven tools ? Interactive elements and visuals ensured high engagement and understanding – e.g., a 'Where's Waldo' style image with AI workflows, mini anecdotes from interim projects and tool demonstrations ? Sparked concrete follow-up projects in several companies, including process automation, AI-driven recruiting and the introduction of AI-based decision tools ? Special emphasis on balancing data privacy, change management and technical know-how to implement AI realistically and at scale in SMEs

Holistic strategic consulting in digitalization, marketing and HR to sustainably increase efficiency and position clients in the market Design and integration of AI tools to automate and optimize repetitive marketing and HR processes Creation and deployment of AI-generated avatars to support branding, awareness and social media activities Professional coaching in artificial intelligence – focusing on use cases, tool selection, data privacy and change management Planning and running digital ad campaigns to boost reach, generate leads and target specific audiences Operational execution of marketing measures: creating content, lead magnets, visuals, and selecting the right channels and formats Defining and refining target audience profiles as a basis for precise communication, campaign management and tool configuration

Developing and implementing a comprehensive, site-specific recruiting, employer branding and employer marketing strategy with a clear focus on regional conditions and target groups Introducing relevant KPIs for continuous performance measurement and data-driven management of on-site HR marketing activities Full ownership of all operational HR marketing activities, including campaign planning, content creation and channel management Strategic and operational setup of multiple social media channels to boost reach, target audiences and position the brand Representing DB Regio AG Kempten at regional career fairs and events, including concept development, execution and follow-up Ensuring optimal marketing coverage for internal events through targeted, cross-media communication planning and execution Building and maintaining a solid network of cooperations with trade magazines, regional media and advertising partners to increase long-term visibility Further developing and managing the employee referral program with a focus on participation rates, digital processing and incentives Designing, introducing and communicating several site-specific benefits based on the needs of the technical and industrial workforce Creating platform-specific, audience-targeted content for social media, website and supporting media Responsible community management to retain candidates long-term and build authentic employer communication Using AI-based active sourcing as well as traditional active sourcing for direct approach of candidates in hard-to-fill roles Selecting, evaluating and implementing tools for recruiting and employer marketing processes to increase efficiency and automation

Restructuring and reorganizing individual departments to improve efficiency, communication, and areas of responsibility Developing and implementing new, future-oriented organizational structures in close coordination with relevant stakeholders Implementing SAP SuccessFactors for digital optimization and automation of core HR processes Rolling out the HR Business Partner model across the company to strengthen strategic HR work Supporting the strategic and operational realignment of HR functions as part of corporate development Taking on recruiting tasks, including identifying, approaching, and selecting qualified specialists and managers Advising managers on all HR-related issues, with a focus on change management, team development, and employee retention Managing and supporting company-wide HR projects and strategic transformation initiatives Working closely with executives and managers to actively support the company's strategy from an HR perspective

Leading the implementation of an HRIS to digitize and optimize core HR processes (preliminary work – evaluating the existing HRIS and creating an action plan) Leading the structural and content optimization of the company integration management (BEM), including revising the related works agreement Supporting employees in all relevant HR processes along the entire employee life cycle – from hiring and development to exit Advising specialists and managers on all people-related questions, focusing on talent development, labor law, and conflict management Supporting the implementation of targeted talent development measures for employees' professional and personal growth Contributing to the further development of the HR strategy to continuously improve the efficiency and effectiveness of HR processes Ensuring a structured and legally compliant implementation of all HR measures in close coordination with responsible managers

Responsibility for strategic and operational recruitment of IT talents and specialists across various business units Development and implementation of tailored recruiting strategies with special focus on modern IT roles Building and continuously maintaining a qualified talent pool for IT positions to sustainably reduce time-to-fill and response speed when hiring Implementation and use of digital recruiting tools and platforms (e.g., tech sourcing platforms, matching algorithms) to increase efficiency, reach, and precision in the application process Optimizing the candidate experience for IT applicants through transparent communication, technical pre-screening steps, and customized interview formats Close collaboration with departments for precise needs analysis, creation of job requirements, and accurate placement of open IT positions

Providing strategic and operational support in developing a company-wide data, AI, and HR strategy to optimize the recruiting process Developing, selecting, and implementing AI-powered recruiting tools to automate processes, improve the candidate experience, and increase efficiency Leading an interdisciplinary seven-member project team responsible for task distribution, progress monitoring, and time and resource management Close cross-department collaboration with IT, business units, data protection, and executive management to successfully integrate AI technologies into existing HR systems and processes Designing and executing a comprehensive change management plan for the successful rollout of AI solutions - including stakeholder analysis, communication strategy, and adoption support Developing and delivering practical training concepts for HR, business units, and management on using the new AI-backed processes and tools

Developing and implementing a target-oriented social media strategy to boost reach and bookings in the experience sector Editorial planning, copywriting, publishing, and scheduling social media posts on Instagram and Facebook Conducting audience analysis and selecting relevant communication channels to optimize the customer journey Managing and coordinating collaborations with influencers and bloggers to increase reach and build trust Implementing and managing a systematic partnership management process for recurring partner campaigns Community management, including responding to customer feedback, escalation handling, and ensuring data protection-compliant communication Measuring success and analyzing campaign data with defined KPIs (e.g., engagement rate, conversion rate, reach) Building a structured workflow for crisis communication and data protection processes

Setting up and strategically managing social media channels to increase brand visibility and reach in the HR and franchising environment Designing and executing target group–oriented content (content creation) for lead generation and brand strengthening in the digital space Creating and visually preparing presentations, brochures and sales materials for internal and external communication Search engine optimization (SEO) of the company website to improve organic findability and positioning in relevant topics Preparing, organizing and operationally supporting trade fairs for active lead generation and positioning of the franchise service in the market Designing and implementing various video formats, including whiteboard explainer films and image videos, to showcase services and process workflows Close collaboration with the management team to coordinate strategic initiatives and support daily operations

Lina Peinze | Diploma in Business Administration (FH) Interim Manager & Consultant for HR, Marketing & Artificial Intelligence

I have been working as a project-based expert for over 15 years – with more than 200 successful assignments across Germany. My USP: I combine HR, marketing and AI in a way that is unique in depth and scope. I work operationally and strategically, short-term and long-term, precisely and pragmatically.

My focus is on impact: I implement scalable processes, AI-driven automations, modern leadership structures and effective communication solutions. From employer branding to funnel marketing to introducing GPT-powered AI agents – I bring movement to companies and deliver immediate relief.

Whether restructuring, digitalization or simply 'no time': I step in, create clarity and leave behind structures that last – even when I'm already on the next project. Contact for projects, keynotes or in-house trainings: Email: [email] | WhatsApp: +49 160 1849807 Website: [link]