Asta B.

Transformation Consultant | Solution Designer | Business Facilitator

Berlin, Germany

Experience

Mar 2024 - Present
1 year 7 months
Berlin, Germany
Hybrid

Founder, Facilitator & Consultant

GLUU GmbH

I curate, facilitate and guide your change – with a strong focus on practical implementation. My specialization lies in sustainably optimizing business-critical workflows in SMEs and implementing functional digital processes that enable you to work more efficiently. This approach combines proven methods with cutting-edge tools and AI expertise.

Example projects:

  • Implementation of meaningful HR processes and tools compliant with the EU AI Act
  • Design and implementation of knowledge management solutions that make valuable company knowledge secure and accessible
  • Optimization of existing registration processes and similar workflows for SMEs

Scalable expertise: Depending on project scope and requirements, I work solo or strategically expand the team with additional specialists from the GLUU collective to deliver the right solution at the right scale. Thanks to our adaptive approach, we create cost-effective, bespoke solutions for your specific challenges.

May 2023 - Mar 2025
1 year 11 months
Berlin, Germany

Consultant (Self-employed)

Power for Democracies gGmbH

  • Power for Democracies is a non-profit evaluator for interventions to protect and strengthen liberal democracies worldwide, founded in 2023 by Markus N. Beeko (former Secretary General of Amnesty International Germany) together with Stefan Shaw and Stephan Schwahlen.
  • My tasks: set up HR processes and an HRIS (tools for HR processes such as recruiting, digital personnel files, etc.).
  • Setup and monitoring of recruiting processes and creation of HR guidelines.
Oct 2020 - Mar 2024
3 years 6 months
Berlin, Germany

Director People & Culture (Part-time)

Think moto GmbH

  • Think moto is a design and innovation agency, helping brands and companies succeed in a fast-changing world.
  • My tasks: HR business partnering; leadership topics with managers.
  • Point of contact and coach on personnel topics for team members.
  • Design and implementation of recruiting & talent attraction measures.
  • Active sourcing for recruiting new employees (freelance & permanent positions).
  • Design and implementation of onboarding concepts and measures.
  • Preparation and ongoing revision of employment contracts.
  • Implementation of HR legal changes in the department or company.
  • Continuous creation of retention management measures.
  • Introduction of regular employee interviews and annual employee surveys.
  • Ideation and implementation of contemporary employee benefits (events, training, bonuses, etc.).
  • Creation and implementation of simple and comprehensive guidelines to optimize HR processes.
  • Design, selection, and implementation of tools and systems.
  • Digitalization of HR processes considering GDPR and implementation of a new HRIS Kenjo, an all-in-one HR software, from scratch.
  • Collaboration on developing a vision for a future tool landscape and digitalization needs.
  • Employer branding tasks (job ads, career site, social media, etc.).
  • Setting up salary benchmarks and HR reports.
Jan 2018 - Dec 2022
5 years
Düsseldorf, Germany

Lecturer

HSD University of Applied Sciences

  • Lecturer "Teams, Tools & Leadership", Faculty of Design.
Jan 2018 - Dec 2020
3 years
Berlin, Germany

Member Advisory Board

Erich Pommer Institut

  • Member of the Advisory Board for the SPARKX Program.
Jan 2017 - Dec 2021
5 years
Berlin, Germany

Advisory Board Member and lecturer

BBW University of Applied Sciences

  • CCI Advisory Board member and lecturer for the master's program 'Managing Talents: Leadership in CCI'.
Sep 2007 - Dec 2024
17 years 4 months
Berlin, Germany

Founder

Melt.Media Berlin

  • Consulting and interim management: future of work, executive search, talent acquisition, and career counselling.
  • Reached break-even in 2008, working with international corporations as well as creative agencies and digital firms.
  • 17 years of experience in job coaching, application counselling, and personnel consulting (recruiting/talent acquisition, executive search), focusing on the media, digital, and creative industries.
  • Activities cover the entire process from candidate acquisition to profile analysis, interviews, and selection/matching.
  • Experience in hiring processes and company HR and personnel selection procedures.
  • Knowledge of digital HR tools and application platforms.
  • Communication experience with candidates at all career levels and an understanding of regional and EU-wide labour markets.
  • Ability to identify the individual strengths of candidates quickly and purposefully.
Jul 2002 - Mar 2007
4 years 9 months
Zürich, Switzerland

Managing Director & Board Member

VIVA Switzerland

Jan 2002 - Jul 2002
7 months
Cologne, Germany

Creative Director International

VIVA Media AG

Oct 2000 - Jan 2002
1 year 4 months
Milan, Italy

Creative Director & Project Lead Italy

VIVA Italy S.r.l.

Jan 1999 - Dec 1999
1 year
Berlin, Germany

Member

Art Directors Club for Germany

  • The Art Directors Club for Germany is an independent organisation with the aim of finding and promoting excellent creative communication.
Apr 1995 - Oct 2000
5 years 7 months
Cologne, Germany

Various positions (Lead, AD, CD)

VIVA & VIVA ZWEI

Jun 1989 - Apr 1995
5 years 11 months
Cologne, Germany

Ass. to Creative & On Air Promotion Director

RTL Television

Summary

Founder, Facilitator & Consultant. Combining unique expertise across people, digital, and creative areas, I've successfully applied these skills in entrepreneurial and corporate leadership roles while sharing knowledge as a university lecturer. As a Future Skills workshop and design sprint facilitator, I empower teams to foster curiosity, innovation, and adaptive thinking in rapidly changing business environments. My background as a graduate designer creates a powerful synergy that drives effective change in organizational projects and strategy. My strong affinity for tools, UX, and technical concepts fuels continuous exploration of digital solutions. I'm actively experimenting with no-code platforms, evaluating AI-integrated applications, pursuing specialized AI training to complement my tech-curious amateur profile. At the moment, I am exploring vibe coding and remain committed to advancing no-code approaches.

Languages

German
Native
English
Advanced
French
Elementary
Italian
Elementary

Education

Oct 1990 - Jun 1995

FH Düsseldorf

Diploma · Communication Design · Düsseldorf, Germany

Oct 1989 - Jun 1990

State Academy of Fine Arts, Stuttgart

Design · Stuttgart, Germany

Sep 1987 - May 1988

SUNY Purchase

Design · Harrison, United States

...and 1 more

Certifications & licenses

Certification "Creative Thinking & AI"

Imperial College

Certification "Narrative Economics"

Yale University

Certification "The AI Awakening"

Stanford University

Certification "The Art of Storytelling"

IESE Business School

Workshop Facilitator (Certificate HI Facilitation)

Hyper Island

Framer Certification (No-Code Web Builder)

Flux Academy

Certified Digital Transformation Manager

IHK Munich

Design Sprint Facilitator (Certificate Design Sprint)

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