Asta Baumöller
Founder, Facilitator & Consultant
Experience
Founder, Facilitator & Consultant
GLUU GmbH
- GLUU is a collective of experts from the digital, media and creative industries. As consultants, we support and guide employers with regard to the most important skills for future readiness as defined by the World Economic Forum.
- I provide change and transformation consulting services to small and medium-sized companies, introducing Gen AI, innovative tools and methodologies such as Framer, Gamma, Zapier and Airtable.
- I support employers in developing essential skills for future preparedness based on the World Economic Forum criteria.
- I conduct workshops focusing on key future skills identified by the WEF through in-house and online facilitation using Sessionlab, Miro, and other collaboration tools.
- I offer consultancy services on Future of Work, Learning & Development, and strategic People & Culture areas utilizing various HRIS platforms like Kenjo along with AI tools including ChatGPT and Perplexity.
Consultant (self-employed)
Power for Democracies gGmbH
- Power for Democracies is a non-profit evaluator for interventions to protect and strengthen liberal democracies, which operates worldwide.
- Set up HR processes and an HRIS (tool for HR processes such as recruiting, digital personnel files, etc.).
- Set up and monitoring of recruiting processes and creation of HR guidelines.
Director People & Culture (part-time)
Think moto GmbH
- HR business partnering and leadership topics with managers.
- Contact person and coach on personnel topics for team members.
- Conception and implementation of recruiting and talent attraction measures.
- Active sourcing for the acquisition of new employees.
- Design and implementation of onboarding concepts and various onboarding measures.
- Preparation and ongoing revision of employment contracts.
- Implementation of HR legal changes in the department or company.
- Continuous creation of retention management measures.
- Introduction of regular employee interviews and annual employee surveys.
- Ideation and implementation of contemporary employee benefits (events, training, bonuses, etc.).
- Creation and implementation of simple and comprehensive guidelines that optimize HR processes.
- Conception, selection and implementation of tools and systems.
- Digitalization of HR processes taking into account GDPR and implementation of new HRIS Kenjo, All-in-one HR software, from scratch.
- Collaborating on the development of a vision for a future tool landscape and digitalization needs.
- Employer branding tasks (job ads, career site, social media etc.).
- Setting up salary benchmarks and HR reports.
Managing Director & Board Member
VIVA Switzerland
Creative Director International
VIVA Media AG
Creative Director & Project Lead Italy
VIVA ITALY S.r.l.
Various positions (Lead, AD, CD)
VIVA & VIVA ZWEI
Assistant to Creative & On Air Promotion Director
RTL Television
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Media and Entertainment (18.5 years), Automotive (3.5 years), Professional Services (3 years), Information Technology (2 years), and Advertising (1.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (13 years), Strategy (6.5 years), Human Resources (5.5 years), Operations (4.5 years), and Project Management (1.5 years).
Summary
Founder, Facilitator & Consultant Combining unique expertise across people, digital, and creative areas, I've successfully applied these skills in entrepreneurial and corporate leadership roles while sharing knowledge as a university lecturer.
As a Future Skills workshop and design sprint facilitator, I empower teams to foster curiosity, innovation and adaptive thinking in rapidly changing business environments. My background as a graduate designer and certified digital transformation manager creates a powerful synergy that drives effective change in organizational projects and strategy. My strong affinity for tools, UX, and technical concepts fuels continuous exploration of digital solutions. Actively experimenting with no-code platforms, evaluating AI-integrated applications, pursuing specialized AI training and a Framer certification complement my tech-curious amateur profile. At the moment I am exploring vibe coding and remain committed to advancing no-code approaches. Currently I am looking for transformation & change projects (preferably in SMEs and small companies; I am INQA authorised so small companies can save up to 80% of costs) and for workshop & design sprint bookings in GSA. I am especially interested in projects in which I can accompany and support growing companies in the long term.
Skills
- Google Workspace
- Microsoft Office
- Docusign
- Several Hris
- Airtable
- Miro
- Trello
- Lovable
- Framer
- Chatgpt
- Claude
- Perplexity
- Several No-code & Ai Tools
- Mac Os
- Pc
Languages
Education
FH Düsseldorf
Designer (Diploma) · Communication Design · Düsseldorf, Germany · 1,4 = "A", excellent
State Academy of Fine Arts, Stuttgart
Design · Stuttgart, Germany
SUNY Purchase, New York
Design · Harrison, United States
Certifications & licenses
Creative Thinking & Al
Imperial College
Narrative Economics
Yale University
The AI Awakening
Stanford University
The Art of Storytelling
IESE Business School
Workshop Facilitator (Certificate HI Facilitation)
Hyper Island
Framer Certification (No-Code Web Builder)
Flux Academy Erich Pommer Institut
Certified Digital Transformation Manager
IHK München
Design Sprint Facilitator (Certificate Design Sprint)
Profile
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