Asta Baumöller - Transformation Consultant & Workshop Facilitation Expert

Berlin, Germany

Experience

Apr 2024 - Present

1 year 2 months

Hybrid

Transformation Consultant & Workshop Facilitator

GLUU

Oct 2020 - Mar 2024

3 years 6 months

Berlin, Germany

Director People & Culture

think moto

Responsible for strategic HR topics (leadership, retention management, training & development etc.) Talent Acquisition and HR process design (workflows, agile HR, tools, planning etc.).

Sep 2007 - Dec 2024

17 years 4 months

People & Culture Expert

MELT.MEDIA BERLIN

RETENTION MANAGEMENT Development of measures and instruments for employee retention with regard to your existing team.
FUTURE OF WORK Advice on strategic human resources issues: mindset, methods & digital tools to ensure that your business is fit for the future.
TALENT ATTRACTION Employer Branding, Candidate- & Employee Experience with a focus on the creative, media and digital industries.

Apr 2007 - Aug 2007

5 months

Berlin, Germany

Freelance Consultant

Jul 2002 - Mar 2007

4 years 9 months

Zürich, Switzerland

Managing Director & Board Member

VIVA Switzerland

Strategic and operative responsibility, HR / People & Culture CH, budget planning and build-up of structures, development of corporations design, branding, employer brand, team leadership (up to 40 employees).

Achievements: 2004 break even, 2005 best market share since launch of VIVA in Switzerland.

Jan 2002 - Jul 2002

7 months

Cologne, Germany

Creative Director International

VIVA Media AG

Responsible for all design decisions, channel-design relaunches and leading the art department (20 employees).

Achievements: 15+ national and international creative awards for VIVA & VIVA ZWEI design.

Oct 2000 - Jan 2002

1 year 4 months

Milan, Italy

Creative Director & Project Lead Italy

VIVA ITALY S.r.l.

Design strategy & directive (all intl. VIVA channels), leading the art department in Cologne (20 employees), leading the channel development of VIVA Italy in Cologne and in Milan, responsible for strategy-, HR- & organizational development.

Achievements: development of the Italian subsidiary (content, team, strategy, partners, office in Milan etc.).

Aug 1999 - Oct 2000

1 year 3 months

Cologne, Germany

Creative Director / Head of Art Department

VIVA & VIVA ZWEI

Mar 1998 - Aug 1999

1 year 6 months

Cologne, Germany

Art Director / Head of Art Department

VIVA & VIVA ZWEI

Oct 1996 - Mar 1998

1 year 6 months

Cologne, Germany

Lead Art Direction

VIVA & VIVA ZWEI

Feb 1996 - Oct 1996

9 months

Cologne, Germany

Acting Lead Art Direction

VIVA & VIVA ZWEI

Apr 1995 - Feb 1996

11 months

Cologne, Germany

Assistant to the Art Director

VIVA & VIVA ZWEI

Jun 1989 - Apr 1995

5 years 11 months

Cologne, Germany

Assistant to Creative & On Air Promotion Director

RTL Television

Summary

I combine creative design expertise with a deep understanding of digital transformation, product and the future of work. My work focuses on optimising processes, tools and services, and empowering teams to innovate and adapt. As a certified design sprint facilitator and digital transformation manager, I help organisations unlock future capabilities and drive meaningful change. My experience spans the media, digital and creative industries, from launching Germany's first HR subscription service with GLUU, to teaching at universities, to leading award-winning design teams at VIVA. I develop strategies for tools, teams & products, always with a focus on making organisations fit for the future. I bring a curious, experimental approach, an entrepreneurial mindset, hands-on leadership and a passion for empowering people and organisations to thrive in change. My interests revolve around areas such as AI, no-code and low-code tools, vibe coding and digital in general; I like to try out new tools and opportunities on my own and am not afraid to venture into new subject areas.