Asta B.
Founder, Facilitator & Consultant
Experience
Mar 2024 - Present
1 year 6 monthsBerlin, Germany
Founder, Facilitator & Consultant
GLUU GmbH
- GLUU is a collective of experts from the digital, media and creative industries. As consultants, we support and guide employers on the most important skills for future readiness as defined by the World Economic Forum.
- I provide change and transformation consulting services to small and medium-sized companies, introducing Gen AI, innovative tools and methodologies such as Framer, Gamma, Zapier and Airtable.
- I support employers in developing essential skills for future readiness based on the World Economic Forum criteria.
- I conduct workshops on key future skills identified by the WEF through in-house and online facilitation using SessionLab, Miro, and other collaboration tools.
- I offer consulting services on Future of Work, Learning & Development, and strategic People & Culture areas using various HRIS platforms like Kenjo along with AI tools including ChatGPT and Perplexity.
May 2023 - Mar 2025
1 year 11 monthsBerlin, Germany
Consultant (self-employed)
Power for Democracies gGmbH
- Power for Democracies is a non-profit evaluator for interventions to protect and strengthen liberal democracies, operating worldwide and founded in 2023 by Markus N. Beeko (former Secretary General of Amnesty International Germany) together with Stefan Shaw and Stephan Schwahlen.
- My tasks: set up HR processes and an HRIS (tool for HR processes such as recruiting, digital personnel files, etc.).
- Establishing and monitoring recruiting processes and creating HR guidelines.
Oct 2020 - Mar 2024
3 years 6 monthsBerlin, Germany
Director People & Culture (part-time)
Think moto GmbH
- Think moto is a design and innovation agency, helping brands and companies succeed in a fast-changing world.
- My tasks: HR business partnering; leadership topics with managers.
- Main contact; coach on personnel topics for team members.
- Designing and implementing recruiting & talent attraction measures.
- Active sourcing to acquire new employees (temporary & permanent).
- Designing and implementing onboarding concepts and various onboarding measures.
- Preparing and continuously updating employment contracts.
- Implementing HR legal changes in the department or company.
- Ongoing creation of retention management measures.
- Introducing regular employee interviews and annual employee surveys.
- Ideating and implementing modern employee benefits (events, training, bonuses, etc.).
- Creating and implementing simple and comprehensive guidelines that optimize HR processes.
- Designing, selecting and implementing tools and systems.
- Digitizing HR processes with GDPR compliance and implementing new HRIS Kenjo, All-in-one HR Software, from scratch.
- Collaborating on developing a vision for a future tool landscape and digitalization needs.
- Employer branding tasks (job ads, career site, social media, etc.).
- Setting up salary benchmarks and HR reports.
Jan 2018 - Dec 2022
5 yearsDüsseldorf, Germany
Lecturer
HSD University of Applied Sciences
- Lecturer "Teams, Tools & Leadership" Faculty of Design.
Jan 2018 - Dec 2020
3 yearsBerlin, Germany
Member Advisory Board
Erich Pommer Institut
- Member of the Advisory Board for the SPARKX Program.
Jan 2017 - Dec 2021
5 yearsBerlin, Germany
Advisory Board and lecturer
BBW University of Applied Sciences
- Member of the Advisory Board CCI and lecturer for the master's program "Managing Talents: Leadership in CCI".
Sep 2007 - Dec 2024
17 years 4 monthsBerlin, Germany
Founder
Melt.Media Berlin
- Consulting and interim management: Future of Work, executive search, talent acquisition and career counseling.
- Broke even in 2008, working for international corporations as well as creative agencies and digital firms.
- 17 years of experience in job coaching, application counseling and personnel consulting (recruiting/talent acquisition, executive search) focused on the media, digital and creative industries.
- Activities cover the entire process from candidate sourcing to profile analysis, interviews and selection/matching.
- Experience in hiring processes and HR procedures of companies.
- Knowledge of digital HR tools and application platforms.
- Communication with candidates at all career levels and understanding of regional and EU-wide labor markets.
- Ability to quickly and effectively identify candidates’ individual strengths.
Jul 2002 - Mar 2007
4 years 9 monthsZürich, Switzerland
Managing Director & Board Member
VIVA Switzerland
Jan 2002 - Jul 2002
7 monthsCologne, Germany
Creative Director International
VIVA Media AG
Oct 2000 - Jan 2002
1 year 4 monthsMilan, Italy
Creative Director & Project Lead Italy
VIVA Italy S.r.l.
Jan 1999 - Dec 1999
1 yearBerlin, Germany
Member
Art Directors Club for Germany
- The Art Directors Club for Germany is an independent organization aiming to find and promote outstanding creative communication.
Apr 1995 - Oct 2000
5 years 7 monthsCologne, Germany
Various positions (Lead, AD, CD)
VIVA & VIVA ZWEI
Jun 1989 - Apr 1995
5 years 11 monthsCologne, Germany
Assistant to Creative & On Air Promotion Director
RTL Television
Summary
Founder, Facilitator & Consultant Combining unique expertise across people, digital, and creative areas, I've successfully applied these skills in entrepreneurial and corporate leadership roles while sharing knowledge as a university lecturer. As a Future Skills workshop and design sprint facilitator, I empower teams to foster curiosity, innovation and adaptive thinking in rapidly changing business environments. My background as a graduate designer creates a powerful synergy that drives effective change in organizational projects and strategy. My strong affinity for tools, UX, and technical concepts fuels continuous exploration of digital solutions. Actively experimenting with no-code platforms, evaluating AI-integrated applications, pursuing specialized AI training and complementing my tech-curious amateur profile. At the moment I am exploring vibe coding and remain committed to advancing no-code approaches.
Languages
German
NativeEnglish
AdvancedFrench
ElementaryItalian
ElementaryEducation
Oct 1990 - Jun 1995
FH Düsseldorf
Diploma · Communication Design · Düsseldorf, Germany
Oct 1989 - Jun 1990
State Academy of Fine Arts, Stuttgart
Design · Stuttgart, Germany
Sep 1987 - May 1988
SUNY Purchase
Design · Harrison, United States
...and 1 more
Certifications & licenses
Certification "Creative Thinking & AI"
Imperial College
Certification "Narrative Economics"
Yale University
Certification "The AI Awakening"
Stanford University
Certification "The Art of Storytelling"
IESE Business School
Workshop Facilitator (Certificate HI Facilitation)
Hyper Island
Framer Certification (No-Code Web Builder)
Flux Academy
Certified Digital Transformation Manager
IHK München
Design Sprint Facilitator (Certificate Design Sprint)
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