Asta Baumöller
Founder, Facilitator & Consultant
Experience
Mar 2024 - Present
1 year 4 months Berlin, Germany
Founder, Facilitator & Consultant
GLUU GmbH
- GLUU is a collective of experts from the digital, media and creative industries. As consultants, we support and guide employers with regard to the most important skills for future readiness as defined by the World Economic Forum.
- I provide change and transformation consulting services to small and medium-sized companies, introducing Gen AI, innovative tools and methodologies such as Framer, Gamma, Zapier and Airtable.
- I support employers in developing essential skills for future preparedness based on the World Economic Forum criteria.
- I conduct workshops focusing on key future skills identified by the WEF through in-house and online facilitation using Sessionlab, Miro, and other collaboration tools.
- I offer consultancy services on Future of Work, Learning & Development, and strategic People & Culture areas utilizing various HRIS platforms like Kenjo along with AI tools including ChatGPT and Perplexity.
May 2023 - Mar 2025
1 year 11 months Berlin, Germany
Consultant (self-employed)
Power for Democracies gGmbH
- Power for Democracies is a non-profit evaluator for interventions to protect and strengthen liberal democracies, which operates worldwide and was founded in 2023 by Markus N. Beeko (former Secretary General of Amnesty International in Germany) together with Stefan Shaw and Stephan Schwahlen.
- My tasks: set up HR processes and an HRIS (tool for HR processes such as recruiting, digital personnel files, etc.).
- Set-up and monitoring of recruiting processes and creation of HR guidelines.
Oct 2020 - Mar 2024
3 years 6 months Berlin, Germany
Director People & Culture (part-time)
Think moto GmbH
- Think moto is a design and innovation agency, helping brands and companies to be successful in a fast-changing world.
- My tasks: HR Business partnering; leadership topics with managers.
- Contact person; coach on personnel topics for team members.
- Conception and implementation of recruiting & talent attraction measures.
- Active sourcing for the acquisition of new employees (free & permanent).
- Design and implementation of onboarding concepts and various onboarding measures.
- Preparation and ongoing revision of employment contracts.
- Implementation of HR legal changes in the department or company.
- Continuous creation of retention management measures.
- Introduction of regular employee interviews and annual employee surveys.
- Ideation and implementation of contemporary employee benefits (events, training, bonuses, etc.).
- Creation and implementation of simple and comprehensive guidelines that optimize HR processes.
- Conception, selection and implementation of tools and systems.
- Digitalization of HR processes taking into account GDPR (DSGVO) and implementation of new HIRS Kenjo, All-in-one HR Software, from scratch.
- Collaborating on the development of a vision for a future tool landscape and digitalization needs.
- Employer Branding tasks (job ads, career site, social media etc.).
- Setting up salary benchmarks and HR reports.
Jan 2018 - Dec 2022
5 years Düsseldorf, Germany
Lecturer
HSD University of Applied Sciences
- Lecturer „Teams, Tools & Leadership" Faculty of Design.
Jan 2018 - Dec 2020
3 years Berlin, Germany
Member Advisory Board
Erich Pommer Institut
- Member Advisory Board SPARKX Program.
Jan 2016 - Dec 2021
5 years Berlin, Germany
Advisory Board and lecturer
BBW University of Applied Sciences
- Advisory Board CCI and lecturer for master's degree programme ,,Managing talents: Leadership in CCI".
Sep 2007 - Dec 2025
17 years 4 months Berlin, Germany
Founder
Melt.Media Berlin
- Consulting/interim management: future of work, executive search, talent acquisition and career counselling.
- 2008 break even, working for international corporations as well as creative agencies & digital firms.
- 17 years of experience in job coaching, application counselling and personnel consulting (recruiting/talent acquisition, executive search) with a focus on the media, digital and creative industries.
- Activities cover the entire process from candidate acquisition to profile analysis, interviews and selection/matching.
- Experience in hiring processes and the personnel selection procedures/human resources of companies.
- Knowledge of digital HR tools and application platforms.
- Communication experience with candidates of all career levels and understanding of regional and EU-wide labour markets.
- Ability to identify the individual strengths of candidates quickly and purposefully.
Jul 2002 - Mar 2007
4 years 9 months Zürich, Switzerland
Managing Director & Board Member
VIVA Switzerland
Jan 2002 - Jul 2002
7 months Cologne, Germany
Creative Director International
VIVA Media AG
Oct 2000 - Jan 2002
1 year 4 months Milan, Italy
Creative Director & Project Lead Italy
VIVA Italy S.r.l.
Jan 1998 - Dec 1999
1 year Berlin, Germany
Member
Art Directors Club for Germany
- The Art Directors Club for Germany is an independent organisation with the aim of finding and promoting excellent creative communication.
Apr 1995 - Oct 2000
5 years 7 months Cologne, Germany
Various positions (Lead, AD, CD)
VIVA & VIVA ZWEI
Jun 1989 - Apr 1995
5 years 11 months Cologne, Germany
Ass. to Creative & On Air Promotion Director
RTL Television
Summary
Founder, Facilitator & Consultant Combining unique expertise across people, digital, and creative areas, I've successfully applied these skills in entrepreneurial and corporate leadership roles while sharing knowledge as a university lecturer. As a Future Skills workshop and design sprint facilitator, I empower teams to foster curiosity, innovation and adaptive thinking in rapidly changing business environments. My background as a graduate designer creates a powerful synergy that drives effective change in organizational projects and strategy. My strong affinity for tools, UX, and technical concepts fuels continuous exploration of digital solutions. Actively experimenting with no-code platforms, evaluating AI-integrated applications, pursuing specialized AI training and a complement my tech-curious amateur profile. At the moment I am exploring vibe coding and remain committed to advancing no-code approaches.
Languages
German
Native
English
Advanced
French
Elementary
Italian
Elementary
Education
Oct 1990 - Jun 1995
FH Düsseldorf
Diploma · Communication Design · Düsseldorf, Germany
Oct 1989 - Jun 1990
State Academy of Fine Arts, Stuttgart
Design · Stuttgart, Germany
Sep 1987 - May 1988
SUNY Purchase
Design · Harrison, United States
Certifications & licenses
Certification "Creative Thinking & AI"
Imperial College
Certification "Narrative Economics"
Yale University
Certification "The AI Awakening"
Stanford University
Certification "The Art of Storytelling"
IESE Business School
Workshop Facilitator (Certificate HI Facilitation)
Hyper Island
Framer Certification (No-Code Web Builder)
Flux Academy
Certified Digital Transformation Manager
IHK München
Design Sprint Facilitator (Certificate Design Sprint)
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