Sascha S.
Freelance Dipl.-Ing. | AI Strategy & AI Engineering Consultant | Executive Advisory, Lean & Process Optimization with GenAI
Experience
Lecturer for Generative AI
LAI Leaders of AI GmbH
- Conducting Q&A live sessions as part of the MBAI® programs (Master Business with AI)
- Final presentations and individual feedback on case studies
- Using an AI feedback system
Chief AI Officer
VARY.LEGAL GmbH
- Advising as co-founder and co-shareholder in the area of generative AI
- Building the learning platform VARY.ACADEMY
- Developing AI competency consulting and C-level training to increase awareness and AI strategy readiness
- Focus on GDPR and AI Regulation compliant, ethically sound, and robust AI solutions with European providers and Microsoft
Head of Sales and Customer Success, Manufacturing AI & IIoT Solutions
ORISE GmbH (formerly Process Automation Solutions GmbH)
- Sole responsibility for direct sales of AI/ML and IIoT solutions (YanomalyAI and FACTS IIoT)
- Implementing the evolved go-to-market strategy for market expansion in Benelux, DACH, Italy, and Scandinavia
- Building and leading a sales team in NL and DACH
- Identifying and establishing key sales channels and digital lead generation campaigns
- Participation and speaking at industry-specific trade shows and conferences
- Close collaboration with product and development teams
Global Head of Business Development Industrial IoT
ORISE GmbH (formerly Process Automation Solutions GmbH)
Developing and executing a global go-to-market strategy for MS Azure-based IIoT SaaS solutions
Defining a new sales process for digital product solutions
Developing effective digital lead generation strategies and campaigns as a Microsoft partner
Positioning as Microsoft’s strategic IIoT partner in the process industry
Restructuring the business development organization from project to product business
Coaching and further development of new employees
Business integration lead for Yazzoom since August 2023 for proactive synergy utilization and product optimization between IIoT and AI SaaS solutions
Creating a value and consultative selling messaging strategy
Onboarding around 80 global sales colleagues (Digital Readiness for Industrial IoT)
Representing at trade shows as a Microsoft partner and PA Solutions
FY 2022: Acquired 41 new customers (booking conversion rate 38%)
FY 2023: Acquired 239 SQLs (conversion rate >20%)
Acquisition of 6 digital lighthouses in sister companies
Listing the IIoT Energy Manager Solution with BAFA
Acquiring two pharmaceutical customers for MS Azure native IIoT solution
Senior Advisor to Executive Management
RM Privacy GmbH
Strategic advice to executive management during and after a merger
Developing a new bonus compensation structure for HR
Setting and tracking sales targets (KPIs)
Developing a portfolio strategy for smart products and consulting services
Introducing business development and customer success processes and building a sales organization
Supporting the company through the takeover process with Bette Westenberger Brink
Stair-step portfolio strategy with revenue forecast for 3 years (46% growth)
Introducing a lead generation strategy
Identifying scalable customer groups (sports clubs, alternative energy producers, wine cooperatives)
Building a business model around the EU AI Act/AI Regulation
President/Managing Director
Up2Go France SAS
- Established the legal entity in France
- Planned and implemented the merger with Up2Go Germany
Managing Director
Up2Go Austria GmbH
Strategic and operational management focusing on Finance and HR
Development and implementation of optimization measures
Responsibility for up to 30 employees
Full P&L responsibility and communication management
Stakeholder management and interface to portfolio management
Standardized applications and doubled staff through funding for an AI project
Implemented all GDPR-relevant measures and structures
President
Up2Go International
Restructured Up2Go Germany, including relocating operations to Mainz
Established and expanded key business relationships and stakeholder management
Business planning and development for selected key accounts
Evaluation of implementation and digitization projects
Oversaw operations and customer success with client roadmaps and solution design
Consulting on business processes and Social RASIC methods for automotive suppliers
Successfully established the company in Europe (Germany, Austria, temporarily France) with 50 direct employees
Increased SaaS revenue from €300K to over €10M within 9 years
Built and further developed key accounts Bosch and Michelin (70% of total revenue)
Boosted user satisfaction to 75% at Michelin
Managing Director
Up2Go Germany GmbH
Led HR, Finance, Legal, and organizational development (up to 20 employees)
Established and expanded key business relationships and stakeholder management
Full P&L responsibility
Developed and implemented GDPR structures and raised employee awareness
Doubled service delivery (making up 82% of global service revenue)
Established a profitable partner network
Implemented a data protection concept
Vice President of Operations and Customer Success
Up2Go Germany GmbH
Managed the Leinfelden-Echterdingen site and set up software development in Tübingen
Acquired and developed key clients
Designed and executed effective marketing events
Planned and carried out global deployments
Developed and optimized efficient project management processes
Achieved €3M in revenue within 3 years
Acquired and delivered 5 pilot projects at the international Bosch Process Forum
Director Sales Asia
KEIPER GmbH & Co. KG
- Responsible for global revenue > €100M and claim management targets of ~€10M
- Directly led 25 employees globally; responsible for about 220 sales employees in total
Global Sales Manager Asia
KEIPER GmbH & Co. KG
- Reduced open items by 80%
- Established trade shows and roadshows across Europe
Key Account Manager Asia-Pacific
KEIPER GmbH & Co. KG
- Developed global customer strategies with a newly established Asian OEM team
- Successfully closed licensing models (royalty payment terms > 15% RoS)
Regional Manager and Technical Sales Manager
KEIPER Regional Office in Japan
- Set up and relocated the first Japanese customer office
- Acquired the first 15 customer projects in Japan and Korea
Senior Design Engineer
KEIPER GmbH & Co. KG
- Co-owner of a patent for an easy-entry module
Summary
Successful and result-oriented manager with long-standing expertise in strategic and operational management and over 20 years of proven success in business development, sales, and customer success. Expert in implementing comprehensive go-to-market strategies, leading 5–25 employees in startups, as well as international teams of up to 50 direct reports in corporations, and responsible for revenue figures from over EUR 10 million ARR in SaaS to EUR 100 million in automotive metal components. My leadership style is characterized by strategy development, decision-making, agile team leadership, and talent development, along with the ability to turn innovative technologies into market-relevant products. As a visionary who thrives in dynamic and challenging environments, I am always eager to identify new market opportunities and establish innovative business models that ensure the company’s long-term success and growth.
My six principles are: Curiosity, Challenge, Collaboration, Craftsmanship, Creativity, and Change.
Qualification profile Passionate, curious, and solution-oriented manager / CEO / Dipl.-Ing. with diverse project experience building and scaling startups, SMEs, and international locations. Technically skilled business developer and sales leader, as well as an operations and customer success expert in digitization on cloud computing platforms such as Salesforce, Google, and Microsoft Azure, and in AI/ML solutions. As a freelance or employed engineer, I advise companies on the strategic use of generative AI and in executive and CEO advisory. My focus is on business and organizational development as well as AI strategies, combined with AI growth engineering and lean-based automation and integration methods, with and without AI agents. Driven by the passion to build new things, scale sustainably, and always think outside the box. Confident problem solver with solid experience in structural development and process optimization in complex digitization and integration projects. Agile and empathetic team leader with strategic and analytical thinking skills. Consulting-oriented manager with strong customer and result orientation and intercultural expertise. Motivating organizational developer for self-organized teams and innovation-driven environments. Many years of experience in the automotive and process industries, business and production process optimization, in the SaaS and cloud environment, as well as in IT contract law, GDPR, and AI regulation.
Professional competencies Strategy & Leadership
- Executive management (incl. Finance & HR)
- Board & Executive Advisory
- Business development & market expansion
- Go-to-market and portfolio strategies Sales & Growth
- Technical sales, digital sales & customer success
- Growth consulting & customer focus
- Sales and growth strategies Transformation & Organization
- Organizational development & change management
- Process optimization with lean methods
- Agile project management & digital transformation Technology & AI
- Solution architecture (SaaS & cloud)
- AI integration expert for AI assistants, workflow automation & AI agents
- Master’s in Business with AI (Leaders of AI, Hochschule Fresenius)
Languages
Education
Gelsenkirchen University of Applied Sciences / TU Dortmund
Dipl.-Ing. (FH) · Mechanical Engineering · Gelsenkirchen, Germany · 2.0
Certifications & licenses
AI Integration Expert
Fresenius University of Applied Sciences, Leaders of AI and Microsoft
MBAI® (Master Business with AI)
Leaders of AI and Fresenius University of Applied Sciences
Crash Course in Creating Custom GPTs
Bitkom Academy
Social Selling Program
Social Selling GmbH
ATS Business Model Boot Camp
Certificate Of Accomplishment – Winning With Accountability
Dynamic Results
Certified Open Space Beta Practitioner
Studio Red42 Wiesbaden
Lean Junior Expert – Lean Management Expert
LMI Aachen
Automotive Sales Training
Coaching Concepts
Basic Japanese Course
LSI Japonicum Bochum and Intercultural Training Japan
Japanese Business Partners
Management Circle
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