William B.

Managing Director & Executive Fractional Advisor

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Waghäusel, Germany

Experience

Sep 2023 - Present
2 years 4 months

Managing Director & Executive Fractional Advisor

Evise Consulting

  • As a fractional executive consultant, I partner with companies to transform their go-to-market engine—from operations and sales to marketing and customer success.
  • I bring C-suite expertise on demand, helping organizations scale efficiently while building sustainable competitive advantages.
May 2023 - Present
2 years 8 months
United States

CEO & Co-Founder

Evise.ai Corporation

  • Developed strategy, built team and product from the ground up, delivering the first human-led, GenAI-powered platform to help customers and advisory services companies manage business success and scale operations. The platform can help create next-generation consultancies (ie. Consulting 2.0)
  • Built an innovative and turn-key platform in 9 months from concept to production as one of the earliest adopters of OpenAI ChatGPT.
  • Established 5 strategic GTM partnerships and one strategic technology/development partnership.
  • Orchestrating the acquisition of Evise.ai and the acquiring company. I will assume a strategic advisory role following the acquisition.
Mar 2022 - May 2023
1 year 3 months
Frankfurt, Germany

Vice President – Strategic Accounts Advisory: Oracle Cloud

Oracle Corporation

  • Strategic hire tasked to build a new transformation and value realization organization focused on strategic customer acquisition, retention and growth.
  • Developed strategy and built a new organization that redefined Oracle’s customer experience pre and post-sale focus on Oracle’s complete cloud offering.
  • Created automated strategic account management & qualification methodology and application.
  • Supported all strategic accounts in EMEA, supporting 70% of quarterly revenue targets and retention / TCV targets (accounts > $1M), and directly influenced $85M in revenue annually.
Nov 2003 - Feb 2022
18 years 4 months
Walldorf, Germany

Global Vice President – Sales, Go-To-Market & Strategic Customer Engagement

SAP

  • Strategic hire tasked to transition SAP from selling products & features to selling outcomes & value. Spent ~20 years focused on transforming SAP’s complete customer engagement and go-to-market model and infrastructure while in customer-facing leadership roles.
  • Built SAP’s global Commercial Sales organization driving 40% annual SAP revenue and 80% net-new names.
  • Co-created the first Value Engineering organization, which was a key part of SAP’s growth.
  • Founded and led GTM for a new brand and portfolio of packed solutions (SAP Rapid Deployment Solutions), which eventually served as the content for SAP’s S/4HANA Public Cloud ERP offering, which accelerated GTM.
  • Led design, creation, and roll-out of strategic content, programs, applications, and platforms focused on transforming end-to-end customer experience jointly with strategic customers.
  • Built several major S/4HANA programs and solutions to increase adoption of S/4HANA by 200%+ (ex. Value Starter, MOVE, etc.).
  • Built strategic global solutions organization (250+ talents) that supported key customer engagements contributing to 65% of SAP annual revenue.
  • Led global transformation of SAP Commercial Sales (inside sales) and channel sales that contributed 40% of annual revenue and 80% of net new customers.
  • Led GTM & business development for new solution portfolio (RDS) resulting in two-year revenue of $600M, 600 go-lives and 225+ customer references.
Oct 1997 - Jul 2002
4 years 10 months

Vice President & General Manager Solutions & GTM

I2 Technologies (now Blue Yonder)

  • Strategic hire tasked to build new CRM line-of-business from the ground-up. Led high-tech presales organization during the company’s massive growth phase by day and strategic M&A and new business buildout by night.
  • Co-created the IT industry’s first, well-known value-based selling/pricing GTM model that exponentially grew i2’s revenue and brand value.
  • Created i2’s Solution & Products organization to define and execute all portfolio GTM plans and supported all strategic customer engagements.
  • Created a new Distributed Order Management strategy and offering that transformed market/investor perception of i2 Technologies – from a back-office supply chain to the distributed order management backbone of internet eCommerce.
  • Contributed (individual & team) over $600M in revenue over three years, participating in the presidents club all three years.
  • Created business from the ground up (led M&A & all operations and managed P&L) that contributed $130M incremental first-year revenue and directly contributed to i2’s 100x market cap growth.
Sep 1994 - Oct 1997
3 years 2 months
Austin, United States

Global PC Manufacturing & Process Manager

IBM

  • Recruited and mentored by Tim Cook (Apple CEO). Responsible for global PC manufacturing process engineering. Led transformation of IBM PC Company to compete with Dell’s build-to-order business model.
  • Created and delivered a new build-to-order business model and complete process and IT infrastructure to compete against Dell Corporation.
  • Led manufacturing of all PS2-related products and created a new innovative modular BOM structure which transformed IBM end-to-end.
  • Led IBM Value-Line series, which was the only first-year profitable PC brand in IBM’s history.
  • Led numerous process improvement projects that resulted in $2.5B in annual savings.
Sep 1994 - Oct 1997
3 years 2 months

Senior Sales & Customer Engagement General Manager

Trilogy Development Group

  • Strategic hire tasked to manage and grow all strategic high-tech, automotive and manufacturing customer relationships (from sales to delivery). Designed and built new pricing configuration product jointly with co-innovation customer.
  • Built and refined Trilogy’s strategic customer engagement model and co-development process.
  • Co-developed business model and strategy for Trilogy’s pcOrder.com spin-off.
  • Co-developed a new Pricing configuration product for Trilogy resulting in $75M incremental first-year revenue.
  • Grew strategic account revenue on average 85% YoY for all three years, participating in the presidents club each year.
  • Achieved 90% customer satisfaction rating as general manager of all high-tech, automotive, and manufacturing customers. I had overall P&L responsibilities for those customers and managed 60% of Trilogy resources.

Summary

I'm an entrepreneurial leader who builds winning organizations, solutions, and business models across enterprises and startups. With a proven track record in the IT industry, I excel at translating strategy into execution by assembling high-performing teams that deliver sustainable results. I specialize in transforming and automating Go-To-Market operations, having refined this expertise through engagements with companies on every continent. Outside work, I'm a master scuba diver, avid cook, and gardener who thrives on global travel and cultural immersion.

Languages

English
Native
German
Advanced

Education

Auburn University

Bachelor of Science, Industrial Engineering & Computer Science · United States · Magna Cum Laude

Certifications & licenses

Master Scuba Diver

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