Lead global business, process, and cultural transformations bridging strategy and execution.
Operational excellence for a major Saudi airline.
Established global Controlling Business Partnering functions for Nordic and German–French industrial companies.
Designed strategic project portfolio and KPI system for a Finnish factory of a Swiss design brand.
Co-designed strategic positioning of a European airline’s frequent-flyer program.
Established the Finnish subsidiary of a German industrial company, managing import and logistics for globally sourced components used to build a fully automated parking system in Helsinki.
Dec 2018 - Feb 2023
4 years 3 months
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Digital Workforce
Identified and sold large-scale digital transformation projects, engaging senior leadership to build change commitment.
Co-delivered key programs to ensure smooth implementation and measurable client impact.
Conducted and published a CIO study on business process automation, catalyzing internal transformation within client organizations.
Managed strategic accounts and collaborated with delivery teams on automation and process improvement initiatives across customer service, P2P, O2C, R2R, and HR in Shared Service Centers in the Baltics and Eastern Europe.
Jan 2015 - Nov 2018
3 years 11 months
Germany
Senior Director, Business Development
The Hackett Group
Developed and executed growth strategy for Nordic markets and selected Central Europe markets, expanding footprint across transportation, automotive, logistics, banking, pharmaceuticals, and energy sectors.
Partnered with C-suite executives to identify transformation opportunities and design roadmaps in Finance, HR, IT, and Procurement.
Delivered measurable results in cost efficiency, agility, and performance improvement by aligning world-class benchmarks and best practices with client transformation agendas.
Sep 2011 - Dec 2014
3 years 4 months
Germany
Principal
Porsche Consulting
Led national and international transformation projects in the airline and IT industries, applying Porsche Lean methodologies to optimize strategic and operational performance.
Designed and delivered comprehensive lean transformation programs for global clients.
Assessed and prioritized a portfolio of over 100 initiatives for a major U.S. airline, building an impact/effort scoring model, governance cadence, and benefits tracking to focus resources on highest-value work.
Supported a global enterprise software company in optimizing development and sales processes.
Recruited and coached multicultural consulting teams and delivered lean management training at Porsche Akademie.
Oct 2008 - Jul 2011
2 years 10 months
United Arab Emirates
Head of Process Management
Etihad Airways
Founded and led the corporate process office to drive strategic initiatives supporting brand delivery, customer satisfaction, and operational excellence.
Designed cross-departmental process standards covering inflight services, airport operations, cargo, and HR.
Implemented proactive service recovery models and KPIs.
Built and led multicultural teams to deliver measurable service and efficiency improvements.
Served as workplace coach and mentor for Emirati employees, fostering leadership and engagement.
Nov 2005 - Sep 2008
2 years 11 months
Finland
Assistant Vice President, Corporate Business Development and Processes
Finnair
Established and led Finnair’s first process office to align business transformation with group strategy.
Executed large-scale change initiatives across maintenance (Line and Base), inflight services, ground handling, catering, and HR.
Drove rapid operational improvements in collaboration with management, unions, and regulatory bodies.
Supported sustainable growth by embedding continuous improvement principles at group level.
Jan 2001 - Oct 2005
4 years 10 months
Finland
Assistant Vice President, Corporate Business Development and Strategy
Finnair
Partnered with EVP Strategy to create comprehensive portfolio strategy for newly established Finnair Group comprising 11 subsidiaries.
Conducted market analyses and coordinated board-level strategy workshops.
Facilitated cross-functional alignment and communication of strategic initiatives.
Drove strategic collaboration model at Helsinki Airport by initiating coordination with airport management and alliance carriers to enable rapid growth strategy.
Jan 2000 - Dec 2000
1 year
Finland
Assistant Vice President, Finnair Plus
Finnair
Led a 100-person global service center managing the Finnair frequent flyer program and lounges.
Created and executed a transformation strategy and redefined the program’s brand positioning within the oneworld alliance.
Jun 1994 - Dec 1999
5 years 7 months
Germany
Marketing Manager
Finnair
Responsible for strategic planning and execution of marketing campaigns, PR, and pricing across Germany, Austria, and Switzerland.
Delivered integrated campaigns that strengthened Finnair’s market position in Central Europe.
Jun 1992 - May 1994
2 years
Finland
Sales Manager, Special Group Travel
Finnair
Created and strategically marketed innovative sports and culture-related flight products and sponsorship agreements.
Aug 1989 - May 1992
2 years 10 months
Finland
Administration Manager, Route Sector North
Finnair
Responsible for HR and finance for Finnair’s international operations across the northern route sector (USA, Nordics, Singapore, Thailand).
Languages
German
Native
Finnish
Native
English
Advanced
Swedish
Advanced
Education
Helsinki School of Economics
M. Sc. (Econ), International Marketing and Business Administration · Economics, International Marketing and Business Administration · Helsinki, Finland
Certifications & licenses
Trainer Of Cross Cultural Communication
Richard Lewis Communications
Certificate In Robotic Process Automation Fundamentals