Lars (Markus) O.
Founding Partner
Experience
AI Strategy Consultant
ai - live
Start-up development and AI concept design - consulting for SMEs and masterclasses.
Founding Partner
LarTho GmbH
- Trading and distribution of new and used furniture, fixtures, trade fair items, and consumer goods of all kinds (except food), primarily through e-commerce
- Company founding and successful market launch
Co-Managing Director
M24 GmbH
- Provider of furniture and business equipment for restaurants, trade fairs, events, large-scale events, and conferences in the DACH region
- Took over the company from insolvency and successfully transformed it into an online furniture provider
- Profitably sold off the existing inventory and repurposed it into LarTho GmbH
Founding Partner
JUMIS PHARMA GmbH
- Consulting, development, production, import, export, and distribution (including an online shop) of products made from pharmaceutical plants domestically and internationally.
- Company founding, securing investors, and preparation for an IPO
Sole Managing Director
REINKULTUR GmbH & Co. KG
- The company was founded in 1958 by Walter Täuber in Stuttgart as a building and industrial cleaning service provider. The service area covered the Stuttgart region, Tübingen/Reutlingen, and the Northern Black Forest. In 2016, REINKULTUR was acquired by Lars Otto and in 2024 sold to a corporate group in the facility management sector.
- Responsibility for a company with up to 80 employees plus freelancers and a consolidated annual revenue in the low single-digit million range
- Comprehensive restructuring and turnaround of the company
- Strategic and operational management of the entire company
- Key account and customer relationship management, including contract negotiations. Also oversaw operational functions like marketing, controlling, and finance.
- Business planning, steering, and analysis of the entire company, including fundamental cost and profit optimization
- Representation of the company internally and externally
- Turned the years-long unprofitable building and industrial cleaning service provider into a profitable, future-focused cleaning partner and led its successful sale to the FCM corporate group
Founding Partner
HORGATECH GmbH
- Trade and distribution of new and used tableware, kitchen machinery and equipment, trade fair items, and consumer goods of all kinds (except food), primarily via e-commerce.
- Founded the company and achieved a successful market launch
Head of Building and Industrial Cleaning Teams
Raumpflege AG
- At regional and national trade shows and exhibitions.
- Worked in the family business.
Founder and Sole Managing Director
ORGATECH GmbH
- ORGATECH is an owner-managed company and one of the leading providers of rental furniture and floor coverings in the DACH region. With over 30 years of experience, the company is a service partner and outfitter for all types of trade shows, events, large-scale events, retail spaces, gastronomy venues, and office buildings.
- Responsibility for the entire company with 10 branches, up to 180 employees plus freelancers, and a consolidated annual revenue in the low double-digit million range.
- Strategic and operational management of the entire company.
- Gradual business development: regional first, then national, and later international.
- Key account management and customer relationship management, including contract negotiations. Additionally, led operational sub-functions such as marketing, controlling, finance, and logistics planning.
- Business planning, steering and analysis of the entire company, along with continuous cost and profit optimization.
- Building, further development, and standardization of all operational business processes.
- Formation and closure of companies, business takeovers under §613a BGB, IPOs, and mergers & acquisitions.
- Structuring complex financing, including negotiations with banks, venture capitalists, and private equity firms.
- Representing the company both internally and externally.
- Founded and drove the continuous and dynamic growth of ORGATECH from a garage startup to a market-leading, internationally operating event outfitter.
- Secured several strategically important key accounts such as Formula 1, UEFA, and FIFA.
- Successfully launched various innovative equipment solutions, achieving profitable growth.
- Carried out several growth and reorganization projects to increase efficiency and secure earnings.
Member of the Supervisory Board
Raumpflege AG Facility Management
- Provision of all building cleaning trade services and related activities.
- Significant influence in stabilizing the cleaning business and transforming the craft company into a leading facility management service provider in Baden-Württemberg.
Summary
Thanks to my many years of experience in corporate management and AI strategy consulting, and my strong ability to act quickly and effectively in challenging situations, I am convinced that I can make a valuable contribution to your company.
Over the past 25 years, I have served as managing director and partner in various service and consumer sectors. For example, I've worked in the event and trade fair industry, facility management, and in the rental and sale of furniture and business equipment. This has given me not only extensive knowledge in strategic planning and operational implementation but also a deep understanding of the challenges companies face during transition phases.
My focus is always on using entrepreneurial intuition and hands-on pragmatism to increase efficiency, motivate employees, and achieve company goals profitably and successfully.
I have strong communication skills that enable me to interact effectively with employees and stakeholders at all levels. In my current role as managing director, I led a team through a critical phase and not only met but even exceeded the company's goals. Right now, in the trade fair and event industry, we have furnished everything you can imagine with furniture: Football World Cups, European Football Championships, Formula 1 events worldwide, global economic summits, and more. The company I originally founded is now fully developed and ready to be handed over to new ownership.
I am convinced that with my expertise, commitment, and personality, I can help stabilize your company during a transition or transformation phase or set it on a growth path. With my generalist skills and openness to different industries, I offer the best foundation for this.
Languages
Education
University of Pittsburgh
General Business Administration · Pittsburgh, United States
Highschool Pittsburgh Johnstown
General university entrance qualification · University of Pittsburgh Johnstown, United States
Internat Zieglische Einrichtung
Intermediate school certificate · Wilhelmsdorf, Germany
Certifications & licenses
Building Cleaner
Harry Wagner, Asperg
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