Lars (Markus) O.
Founding Partner
Experience
AI Strategy Consultant
ai - live
Startup development - AI concept design - consulting for SMEs and masterclasses.
Founding Partner
LarTho GmbH
- Trade and sales of new and used furniture, fixtures, exhibition items and consumer goods of all kinds (excluding food), mainly through e-commerce.
- Company founding and successful market launch
Co-Managing Director
M24 GmbH
- Supplier of furniture and business equipment for restaurants, trade fairs, events, large-scale events, and conferences in the DACH region.
- Took over the company out of insolvency and successfully transformed it into an online furniture provider
- Profitable sale of existing inventory and transfer of assets to LarTho GmbH
Founding Partner
JUMIS PHARMA GmbH
- Consulting, development, manufacturing, import, export and sales (including online shop) of products from medicinal plants domestically and internationally.
- Company founding, securing investors, and preparing for an IPO
Sole Managing Director
REINKULTUR GmbH & Co. KG
- The company was founded in 1958 by Walter Täuber in Stuttgart as a provider of building and industrial cleaning services. Its business area covers the Stuttgart region, Tübingen/Reutlingen, and the northern Black Forest. In 2016, REINKULTUR was taken over by Lars Otto and in 2024 sold to a facility management group.
- Responsible for the company with up to 80 employees plus freelancers and a consolidated annual revenue in the lower single-digit millions
- Major restructuring and turnaround of the company
- Strategic and operational management of the entire company
- Key account and customer relationship management including contract negotiations. Additionally led business functions such as marketing, controlling, and finance.
- Business planning, control, and analysis of the entire company, as well as basic cost and revenue optimization
- Representation of the company both internally and externally
- Turnaround of a multi-year loss-making building and industrial cleaning provider into a profitable, future-oriented cleaning partner and successful sale to the FCM group
Co-Founder
HORGATECH GmbH
- Trade and distribution of new and used tableware, machinery and equipment for kitchen setups, trade fair items and consumer goods of all kinds (except food), with a focus on e-commerce.
- Business founding and successful market launch
Head of Building and Industrial Cleaning Teams
Raumpflege AG
- At regional and national trade fairs and exhibitions.
- Worked in the family business.
Founder and Sole Managing Director
ORGATECH GmbH
- ORGATECH is a privately owned company and one of the leading providers of rental furniture and floor coverings in the DACH region. With over 30 years of experience, the company is a service partner and outfitter for all types of trade fairs, events and large-scale events, retail outlets, restaurants and office buildings.
- Overall responsibility for the entire company with 10 branches, up to 180 employees plus freelancers and a consolidated annual turnover in the lower double-digit million range
- Strategic and operational management of the entire company
- Successive business development, first regionally, then nationally and later internationally
- Key account management and customer relationship management, including contract negotiations. Additionally responsible for business sub-functions such as marketing, controlling, finance and logistics planning.
- Business planning, management and analysis of the entire company, as well as continuous cost and profit optimization
- Development, further development and standardization of all operational business processes
- Establishment and closure of companies, business transfers according to §613a BGB, IPOs and mergers and acquisitions
- Structuring complex financing, including negotiations with banks, venture capitalists and private equity firms
- Representation of the company both internally and externally
- Founding and the continuous, dynamic expansion of ORGATECH from a garage startup to a market-leading, internationally active event outfitter
- Acquisition of several strategically significant key accounts such as Formula 1, UEFA and FIFA
- Successful market introduction of various innovative equipment solutions, leading to profitable growth
- Execution of multiple growth and reorganization projects to increase efficiency and ensure profitability
Supervisory Board Member
Raumpflege AG Facility Management
- Delivery of all building cleaning services and all related activities.
- Played a key role in stabilizing the cleaning business and transforming it from a craft company into a leading facility management service provider in Baden-Württemberg.
Summary
With my long-standing experience in national and international corporate leadership and AI strategy consulting, along with my strong ability to act quickly and effectively in challenging situations, I am convinced that I can make a valuable contribution to your company. I offer financing, grants, management consulting, strategy consulting, and much more.
Over the past 25 years, I have worked as CEO and partner in different service and consumer sectors. For example, I have been active in events and trade shows, facility management, and furniture and business equipment rental and sales. Through these roles, I have not only gained in-depth knowledge of strategic planning and operational execution, but also a deep understanding of the challenges companies face during transitional phases.
My focus is always on using entrepreneurial intuition and a hands-on pragmatic approach to boost efficiency, motivate employees, and achieve corporate goals profitably and successfully.
I have strong communication skills that enable me to interact effectively with employees and stakeholders at all levels. In my current role, I led a team through a critical phase as CEO, not only achieving but surpassing our objectives. Right now, we have furnished everything you can imagine in the trade show and event world: FIFA World Cups, UEFA European Championships, Formula 1 events worldwide, world economic summits, and much more. The company I founded has now grown successfully and is ready to be handed over.
I am confident that with my expertise, commitment, and personality, I can help stabilize your company in a transition and transformation phase or set it on a growth path. With my broad skill set and industry openness, I offer the perfect foundation for this.
Languages
Education
University of Pittsburgh
Business Administration · Pittsburgh, United States
Highschool Pittsburgh Johnstown
General University Entrance Qualification · University of Pittsburgh Johnstown, United States
Zieglische Boarding School
Secondary School Certificate · Wilhelmsdorf, Germany
Certifications & licenses
Certified Building Cleaner
Harry Wagner, Asperg
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