Bada Lehner - Senior Vice President Growth

Q: Where is Bada based?

Bada is based in Berlin, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Bada speak?

Bada speaks the following languages: German (Native), English (Advanced), Korean (Advanced), French (Intermediate) .

Q: How many years of experience does Bada have?

Bada has at least 19 years of experience. During this time, Bada has worked in at least 8 different roles and for 8 different companies . The average length of individual experience is 2 years and 5 months . Note that Bada may not have shared all experience and actually has more experience.

Q: What roles would Bada be best suited for?

Based on recent experience, Bada would be well-suited for roles such as: Senior Vice President Growth, Senior Vice President D2C, Strategy, Product, Implementation, Managing Director (Chief Growth and Chief Operations Officer) .

Q: What is Bada's latest experience?

Bada's most recent position is Senior Vice President Growth at mammaly (Peturo GmbH) .

Q: What companies has Bada worked for in recent years?

In recent years, Bada has worked for mammaly (Peturo GmbH) , Natsana GmbH , Glambou , and Airbnb .

Q: Which industries is Bada most experienced in?

Bada is most experienced in industries like Banking and Finance , Healthcare , and Insurance . Bada also has some experience in Telecommunication , Retail , and Automotive .

Q: Which business areas is Bada most experienced in?

Bada is most experienced in business areas like Strategy and Planning , Project Management , and Operations . Bada also has some experience in Finance , Product Development , and Marketing .

Q: Which industries has Bada worked in recently?

Bada has recently worked in industries like Retail and Tourism and Hospitality .

Q: Which business areas has Bada worked in recently?

Bada has recently worked in business areas like Operations , Strategy and Planning , and Marketing .

Recommended expert

Berlin, Germany

Experience

Mar 2025 - Present

1 year

Senior Vice President Growth

mammaly (Peturo GmbH)

Leading a team of ~18 FTE consisting of internal and external team members split into three teams: D2C, Subscription, and Amazon
As a member of the Executive Team, working closely with the founder to scale the overall organization and to establish operational processes such as quarterly goal setting and performance feedback sessions
Working closely with the investors to align on company strategy and new growth opportunities while fully owning the company’s e-commerce growth strategy and business case
Leading the business model and growth strategy transition from a “unprofitable high revenue growth” approach to a profitable CAC and CLV focused growth strategy
Managing a D2C marketing budget of EUR ~6M and an Amazon marketing budget of EUR ~1M
Achieving 28% YoY growth in the main sales channel D2C in YTD 2025 while building up the growth team via a hiring sprint and restructuring external agency support
Increased monthly Paid Social (Meta) content creation output 3x by embedding various AI tools into content creation processes
Reduced churn rate by 32% within 6 months while successfully implementing a portfolio-wide price increase to improve AOVs
Overachieving the original Amazon 2025 growth plan by 20% resulting in YoY growth of 50% and surpassing marketing efficiency goals by 3pp
Working closely with the Product Team to guide new product development efforts based on rapidly shifting market trends and competitor pricing

Aug 2023 - Feb 2025

1 year 7 months

Senior Vice President D2C, Strategy, Product, Implementation

Natsana GmbH

Led a team of leaders across 3 teams (D2C, Product, Strategy) with over 50 team members, achieving highest team performance and quarterly team satisfaction results
Improved the financial business planning process and led program management to ensure value generation through strategic project implementation
Developed and rolled out a comprehensive OKR system defining company objectives, departmental key results, and individual monthly goals
Executed a fast-paced D2C re-organization increasing YoY revenue growth from 20% to +65%, achieving EUR 16.8M in 2024 FY revenues with up to 30% contribution margins
Set up and scaled the end-to-end D2C value chain covering customer acquisition, conversion rate optimizations, CRM and retention, and subscription offerings
Established tracking, attribution, and reporting functionalities, tested and scaled new growth channels, and rolled out a data-driven conversion rate optimization setup
Scaled product development and market launch process achieving +120 product innovation launches per year and generating EUR +16M in revenues
Spearheaded the launch of 4 new product categories within one year realizing up to EUR +2.5M revenues per category
Established a data-driven cross-functional product portfolio management approach to improve category performance and innovation prioritization
Spearheaded development and roll-out of a bottom-up product-based budget planning process and elevated it to an ongoing S&OP process
Built up a Program Management function delivering +25 strategic initiatives that generated EUR +3M additional revenues and EUR +900K yearly cost savings

Jan 2021 - Dec 2023

3 years

Germany

Managing Director (Chief Growth and Chief Operations Officer)

Glambou

Owned key areas including D2C, new business models, operations, and internationalization, owning respective P&Ls and working with the Board on strategy development and implementation
Scaled teams from <20 to +50 FTE across headquarters in Berlin and Zurich, leading a senior leadership team and rolling out digital collaboration tools
Rolled out an OKR framework within 12 weeks and embedded it in the company culture
Led the M&A process of acquiring a new brand and steered post-merger integration, achieving 25% YoY revenue growth for the acquired brand
Achieved +250% YoY online revenue growth and realized cost efficiencies meeting key profitability targets
Scaled new marketplace verticals generating EUR +1M revenues within the first 12 months after launch
Achieved +50% YoY revenue growth in the D2C channel and managed a 7-figure performance marketing budget
Built and led the BI function to ensure data availability for key stakeholders
Owned and optimized operational budget and drove efficiency improvement and cost saving initiatives across warehouse and shipping processes
Drove end-to-end operational excellence across multi-channel operations with 15 retail shops, 2 online stores, and 3 marketplaces
Built a new merchandising and purchasing process improving team efficiency by 50%, portfolio margins by +3pp, and reducing out-of-stock ratios by up to 15pp
Set up internal warehouse operations one month ahead of schedule achieving +45% logistic cost run-rate savings and +15pp online CM3 profitability increase

Jan 2020 - Dec 2021

2 years

Germany

Business Operations Lead DACH, CEE, Russia

Airbnb

Led business strategy development for DACH, CEE, and Russia in collaboration with the Managing Director
Conducted in-depth data analyses to identify growth potential and ensure sufficient platform supply
Developed and executed strategic initiatives based on data insights while guiding functional leads
Led rapid creation of a cross-functional Territory Recovery Plan amid the Covid-19 pandemic
Rolled out a lever playbook to synchronize global and local recovery initiatives
Managed the German roll-out of a global Airbnb Covid-19 support program signing up +4000 volunteering hosts

Jan 2018 - Dec 2020

3 years

Germany

Vice President Business Development and Operations

Asana Rebel

Developed a 3-year business plan and drove Board communication to secure approval
Drove strategy development to transform the app from a pure yoga app to a lifestyle-focused app, achieving +100% YoY user base growth and +40% user retention YoY
Scaled the organization from 19 to 71 employees within 7 months by setting up Marketing, Finance, Data, Content Creation, HR, and Customer Service departments
Designed scalable processes and new ways of working, reducing employee churn by 70%
Implemented a company-wide quarterly goal setting and performance review process, improving employee satisfaction by 60%
Optimized content production processes improving development times by +40% and efficiencies by 30%
Improved customer service efficiency by 40% while launching up- and cross-selling initiatives

Jan 2013 - Dec 2018

6 years

Engagement Manager (Project Manager)

McKinsey & Company

Defined digital strategy for a multinational financial institution including blueprint for global digital businesses and identification of disruptive business models
Designed a post-merger target operating model for a US medical device manufacturer, planning +30 integration projects projecting USD +70M cost savings
Led a company-wide lean transformation for a German health insurance company, achieving up to 30% cost savings and +20% customer satisfaction improvement
Led the PMO of a service division transformation for a Fortune 500 telecommunications company across +30 workstreams resulting in a new organizational design and operating model

Jan 2010 - Dec 2012

3 years

Korea, Republic of

Executive to the Board

Deutsche Schule Seoul International (DSSI)

Led a USD 18M real-estate development project, coordinating between joint-venture partners and securing USD 3M private equity and USD 6M credit lines
Negotiated unanimous buy-in among multinational stakeholders to kick off the development project
Spearheaded transformation from a non-profit to a market-oriented organization by developing and implementing a growth strategy

Jan 2007 - Dec 2010

4 years

Korea, Republic of

Business Analyst

Mercedes-Benz Financial Services Korea

Developed and launched a new financial product generating USD 40K in fee income in the first 6 months
Led a 4-member team to deliver cost savings of 8% as part of a global cost saving initiative
Drove implementation of an Asia-wide efficiency boost project by developing a local Balanced Scorecard, increasing market penetration by 10%
Increased department efficiency by 60% by improving financial closing processes
Significantly reduced application processing times by redesigning end-to-end business processes

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Banking and Finance (10 years), Healthcare (6 years), Insurance (6 years), Telecommunication (6 years), Retail (5 years), and Automotive (4 years).

Banking and Finance

Healthcare

Insurance

Telecommunication

Retail

Automotive

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Strategy (14.5 years), Project Management (13.5 years), Operations (12 years), Finance (6 years), Product Development (5.5 years), and Marketing (4 years).

Strategy

Project Management

Operations

Finance

Product Development

Marketing

Summary

17 years of work experience in venture capital and private equity backed start-ups and scale-ups, strategy consulting, and leading multinational corporations
Industry experience: (Digital) consumer goods, e-commerce and marketplaces, platform and subscription business models, strategy consulting
Functional experience: Company scaling, commercial growth, D2C and digital growth marketing, business development, operations, strategy development and implementation, (digital) product development, program and project management, end-to-end transformations

Languages

German

Native

English

Advanced

Korean

Advanced

French

Intermediate

Education

Sep 2012 - Jun 2013

INSEAD

MBA · MBA Program · Singapore

Mar 2006 - Dec 2006

Yonsei University

Korean Language · Korea, Republic of

Oct 2001 - Jun 2005

University of Cologne

Bachelor in Business Administration · Business Administration · Cologne, Germany

Profile

Created

November 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Bada based?

Bada is based in Berlin, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Bada speak?

Bada speaks the following languages: German (Native), English (Advanced), Korean (Advanced), French (Intermediate).

How many years of experience does Bada have?

Bada has at least 19 years of experience. During this time, Bada has worked in at least 8 different roles and for 8 different companies. The average length of individual experience is 2 years and 5 months. Note that Bada may not have shared all experience and actually has more experience.

What roles would Bada be best suited for?

Based on recent experience, Bada would be well-suited for roles such as: Senior Vice President Growth, Senior Vice President D2C, Strategy, Product, Implementation, Managing Director (Chief Growth and Chief Operations Officer).

What is Bada's latest experience?

Bada's most recent position is Senior Vice President Growth at mammaly (Peturo GmbH).

What companies has Bada worked for in recent years?

In recent years, Bada has worked for mammaly (Peturo GmbH), Natsana GmbH, Glambou, and Airbnb.

Which industries is Bada most experienced in?

Bada is most experienced in industries like Banking and Finance, Healthcare, and Insurance. Bada also has some experience in Telecommunication, Retail, and Automotive.

Which business areas is Bada most experienced in?

Bada is most experienced in business areas like Strategy and Planning, Project Management, and Operations. Bada also has some experience in Finance, Product Development, and Marketing.

Which industries has Bada worked in recently?

Bada has recently worked in industries like Retail and Tourism and Hospitality.

Which business areas has Bada worked in recently?

Bada has recently worked in business areas like Operations, Strategy and Planning, and Marketing.

What is Bada's education?

Bada holds a Master in MBA Program from INSEAD and a Bachelor in Business Administration from University of Cologne.

What is the availability of Bada?

Bada is immediately available full-time for suitable projects.

What is the rate of Bada?

Bada's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.