Denny M.

Senior Expert Innovation, Strategy & AI

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Berlin, Germany

Experience

Aug 2025 - Present
5 months

Senior Expert Innovation, Strategy & AI

Freelance

  • Advised clients on product and service innovation, AI strategy and implementation, business models and market growth, as well as transformation and change management
  • Organizational development
Sep 2023 - Present
2 years 4 months

Catalyst

The Circularity Hub (NEEW Ventures)

  • Founding member of the Circularity Hub in Berlin, focused on new business ideas around the circular economy
Mar 2023 - Present
2 years 10 months

Investor

Tiger Träger

  • Investor and active member at Tiger Träger
Mar 2023 - Aug 2025
2 years 6 months
Berlin, Germany

Head of Berlin Office & Executive Director

The Nunatak Group

  • Established the Berlin office for the consulting firm Nunatak
  • Client acquisition, team building, project management, network development, marketing/PR, content development for the office, as well as finance and administration
  • Served clients from the private and public sectors
  • Focus areas: Business development, product innovation, digital transformation, business model innovation, organizational development and sustainability
Nov 2021 - Feb 2023
1 year 4 months
Berlin, Germany

Freelance Consultant

Self-employed

  • Advising with a focus on digitalization, transformation and business field innovation for clients such as Pininfarina, ŠKODA and Volkswagen
Oct 2018 - Oct 2021
3 years 1 month
Berlin, Germany

Managing Director

iconmobile (icon group)

  • Redefined the organizational structure and grew the team from 25 to over 50 employees across strategy, design, software, and hardware
  • Developed and implemented a unified corporate strategy including brand strategy and service/product offerings in Germany, the USA, and China
  • Built a new organizational group with a €30M venture fund
  • Took full P&L responsibility with €9.5M revenue in Germany
  • Increased revenue from €6M in 2018 to €9.5M in 2021
  • Reduced overhead costs while ensuring and improving service delivery
  • Doubled profit margins from 12% in 2018 to an average of over 25% in 2021
  • Built long-term partnerships from one-off clients and launched 3 client spin-offs
  • Collaborated with clients like Deutsche Bahn, VW Group, MOIA, BMW, and Mercedes in experience design, product and service innovation, and digital business transformation
Aug 2017 - Sep 2018
1 year 2 months
Berlin, Germany

Freelance Consultant

Self-employed

  • Freelance and interim management in product development, product management, product and service innovation, and operations management
  • Helped scale the team from 2 founding members to 15 employees
  • Established internal professional structures, processes, and toolchains
  • Facilitated multiple product iterations to achieve product-market fit for a software product
Mar 2016 - Jul 2017
1 year 5 months
Prague, Czech Republic

Head of Strategy (Management Board)

Publicis Group (for ŠKODA)

  • Strategy lead in the integrated team with ŠKODA's marketing and strategy department
  • Managed the strategy and account department and grew the team to 30 employees
  • Responsible for the strategy and account budget of over €5M per year
  • Developed and strengthened client relationships
  • Represented HQ strategy to 27 local markets at conferences with up to 200 attendees
  • Led the development of about 15 product and 2 brand campaigns, including communication strategy, media planning, and digital activation
  • Defined strategic direction and initiatives in e-mobility, digital strategy, and product innovation
Apr 2011 - Feb 2016
4 years 11 months
Berlin, Germany

Head of Strategy, Data & Innovation (Business Unit Lead / Management Board)

diffferent (SYZYGY Group)

  • Advised clients on brand and innovation strategy and data analytics
  • Created and set up a new data & business intelligence division to quantify and manage brand performance
  • Expanded service offerings by combining data analytics with strategic thinking and acquired over 15 clients
  • Increased revenue from €100K to over €2M within 1.5 years
  • Built a team from scratch to over 10 members
  • Developed a completely new modular service/product offering
Oct 2008 - Mar 2011
2 years 6 months
Nuremberg, Germany

Strategy Manager User Research & Data Analytics

Icon Added Value (Kantar/WPP)

  • Conducted qualitative and quantitative user research studies to gain insights into brands and strategies
  • Developed brand strategies for major clients like VW, Audi, IKEA, and Rügenwalder

Summary

15+ years of experience in innovation, AI, transformation, product & service development and strategy - both in operational management and consulting. Proven success in leading and scaling teams.

Curious, determined, solution-oriented, believes in the power of the team with an implementation-oriented "Hands on" mentality.

Skills

  • Organizational Development
  • Product & Service Innovation
  • Artificial Intelligence
  • Digital Transformation
  • Change Management
  • Business Development
  • Market Growth & Expansion
  • Leadership
  • Business Model Innovation
  • Agile Project Management
  • Business Operations

Languages

German
Native
English
Advanced
Spanish
Advanced
French
Advanced

Education

Oct 2003 - Sep 2007

Hochschule Harz & Southern Denmark University

Diploma & Bachelor · Esbjerg, Denmark

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