Denny M.
Senior Expert Innovation, Strategy & AI
Experience
Aug 2025 - Present
4 monthsSenior Expert Innovation, Strategy & AI
Freelance
- Advising clients in product and service innovation, AI strategy and implementation, business models and market growth, as well as transformation and change management
- Organizational development
Sep 2023 - Present
2 years 3 monthsBerlin, Germany
Catalyst
The Circularity Hub (NEEW Ventures)
- Founding member of the Circularity Hub in Berlin, focusing on new business ideas around the circular economy
Mar 2023 - Present
2 years 9 monthsBerlin, Germany
Investor & active member
Tiger Träger
Mar 2023 - Aug 2025
2 years 6 monthsBerlin, Germany
Head of Berlin Office & Executive Director, Product & Service Innovation
The Nunatak Group
- Setting up Nunatak's Berlin office
- Client acquisition, team building, project management, network expansion, marketing/PR, content development, finance and administration
- Serving clients in the private and public sectors
- Focus areas: business development, product innovation, digital transformation, business model innovation, organizational development and sustainability
Nov 2021 - Feb 2023
1 year 4 monthsMunich, Germany
Freelance Consultant
Self-employed
- Focus areas: digitalization, transformation, and business innovation for clients such as Pininfarina, ŠKODA and Volkswagen
Oct 2018 - Oct 2021
3 years 1 monthBerlin, Germany
Managing Director
iconmobile (icon group)
- Redefined the organizational structure and grew the team from 25 to over 50 employees in strategy, design, software, and hardware
- Developed and implemented a unified corporate strategy, including brand strategy and service/product offerings in Germany, the USA, and China
- Established a new organizational unit and launched a €30M venture fund
- Held full P&L responsibility with €9.5M in revenue in Germany
- Increased revenue from €6M (2018) to €9.5M (2021) and doubled profit margins from 12% to over 25%
- Built long-term partnerships and created 3 client spin-offs
- Collaborated with clients like Deutsche Bahn, VW Group, MOIA, BMW, and Mercedes on experience design, product and service innovation, and digital business transformation
Aug 2017 - Sep 2018
1 year 2 monthsBerlin, Germany
Freelance Consultant
Self-Employed
- Freelanced and provided interim management in product development, product management, product and service innovation, and operational management
- Supported scaling the team from 2 founders to 15 employees
- Established internal structures, processes, and toolchains
- Facilitated multiple product iterations and developed a product-market fit for a software product
Mar 2016 - Jul 2017
1 year 5 monthsPrague, Czech Republic
Head of Strategy (Management Board)
Publicis Group (for ŠKODA)
- Acted as strategy lead in the global lead agency team for ŠKODA, working with the ŠKODA marketing and strategy department
- Led the strategy and account department, growing the team to 30 employees
- Managed strategy and account budgets of over €5M per year
- Shaped and sustainably grew client relationships
- Represented the HQ strategy in 27 local markets at conferences with up to 200 attendees
- Led the development of about 15 product campaigns and 2 brand campaigns, including communication strategy, media planning, and digital activation
- Initiated strategic directions in e-mobility, digital strategy, and product innovation
Apr 2011 - Feb 2016
4 years 11 monthsBerlin, Germany
Head of Strategy, Data & Innovation (Business Unit Lead / Management Board)
diffferent (SYZYGY Group)
- Consulted on brand and innovation strategy and data analytics
- Built a new data and business intelligence division to quantify and manage brand performance
- Expanded service offerings by combining data analytics with strategic thinking, acquiring over 15 clients
- Increased revenue from €100K to over €2M in 1.5 years
- Built the team from zero to over 10 members
- Developed a new modular service/product offering
Oct 2008 - Mar 2011
2 years 6 monthsNuremberg, Germany
Strategy Manager User Research & Data Analytics
Icon Added Value (Kantar/WPP)
- Conducted qualitative and quantitative user research studies to gain insights into brands and strategies
- Developed brand strategies for major clients such as VW, Audi, IKEA, and Rügenwalder
Summary
15+ years of experience in innovation, AI, transformation, product & service development and strategy - both in operational management and consulting. Proven success in leading & scaling teams.
Curious, determined, solution-oriented, believes in the power of the team with an action-oriented "hands-on" mentality.
Languages
German
NativeEnglish
AdvancedSpanish
AdvancedFrench
AdvancedEducation
Oct 2003 - Sep 2007
Southern Denmark University
Bachelor · Esbjerg, Denmark
Oct 2003 - Sep 2007
Hochschule Harz
Diploma · Wernigerode, Germany
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