Claudia Helming
Founder & AI Product Lead
Experience
Founder & AI Product Lead
Unforgotten
- Conceived, built and iterated an applied-AI MVP that turns in-depth audio interviews into structured, long-form narrative outputs across multiple genres (e.g. memoir, institutional knowledge, thematic essays) using agentic orchestration and multi-step reasoning.
- Designed and implemented core workflows in a Next.js-based stack, working with structured representations (JSON and other formats), retrieval-augmented generation and emerging knowledge graph structures to maintain context and consistency over long documents.
- Defined and tested agent behaviors across realistic storytelling scenarios, including ideal user journeys, edge cases and failure modes, with explicit criteria for coherence, factual alignment and user intent satisfaction.
- Currently running targeted user tests with selected partners to validate use cases and inform the next product iterations.
AI Model Assessment Advisor
Scale AI
- Selected to Oracle Club (top 1% of contributors) and promoted to Reviewer based on consistent performance across complex LLM projects.
- Delivered RLHF, red teaming, safety evaluations and STEM annotation tasks in English and German for major foundation model clients.
- Evaluated multi-step reasoning, coherence and adherence to safety policies; scored and ranked model responses for quality and alignment.
- Reviewed and scored work from other contributors, providing structured feedback and coaching on reasoning quality and spec compliance.
- Contributed to scenario design and refinement of evaluation guidelines, including edge cases and stress tests for agent-like behavior.
Strategic Advisor & Interim Roles
Independent Consultant
- Advisory for founders and organizations on product, applied AI and growth.
- Recent projects include Voicelayer (generative dubbing – product and AI use cases), European Parliament Archives (AI-assisted workflows for oral history research), and an AI EdTech platform.
- Additional clients: Carbon Standards International (business development for a global certification platform), HolidayFox (strategic repositioning and relaunch) and APB Corporation (seed fundraising and business development for drone-based inspections).
- Provide long-term mentoring on strategy and product–market fit, and design workshops on digital transformation, innovation and practical AI adoption in teams.
Co-Founder and Chief Executive Officer
DaWanda.com
- Drove the growth and internationalization of the platform to over 7 million members and enabling a marketplace of 350,000+ sellers with a catalogue exceeding 6 million products.
- Led global expansion, including establishing and managing subsidiaries in France, Spain, Poland, and Italy.
- Built a highly motivated team of 250 employees, earning multiple industry awards and recognitions.
- Pioneered a social media approach, engaging a community of over 1.4 million, and significantly boosting brand presence through creative content strategies.
- Achieved an outstanding Net Promoter Score (NPS) of 75, reflecting exceptional customer satisfaction and loyalty.
- Evolved the platform's business model with the launch of a DIY content portal with 40,000 paid and free tutorials, collaborating with industry leaders and enhancing customer engagement.
- Secured financial investment across seven rounds from European and US investors, steering the company towards profitability and a successful exit strategy.
Director Business Development
Passado Ltd.
- Established Passado as the European classmate reunion leader.
- Engineered exponential growth, catapulting membership from 0.5 million to 5 million in under two years, on a very lean budget.
- Directed the debut of the revamped Passado/Wasabi platform in 2006, integrating social and business networking features to enhance user engagement and market positioning.
Advisor
Self-employed
As an independent Advisor, I specialized in crafting and executing market entry strategies for U.S. companies targeting German-speaking countries.
My expertise centered around the marketing strategy and establishment and development of robust local teams tailored to meet the specific needs of entering the German market.
Head of Operations
lastminute.com
- Executed a comprehensive recruitment strategy, successfully hiring 130 professionals, including key senior management roles. Pioneered feedback and evaluation frameworks to support staff development and career progression.
- Established rigorous operational processes, KPIs, and reporting standards that significantly enhanced efficiency and organizational performance.
Summary
Entrepreneur and operator with a long track record of building and scaling digital platforms, leading large teams and turning ideas into real businesses. As a strategic advisor I work with founders and organizations on product direction, AI-enabled use cases and go-to-market questions, while also building my own applied-AI narrative platform. In parallel, I have developed deep hands-on experience in LLM and agent evaluation (RLHF, red teaming, safety and reasoning) as an Oracle Club top 1% contributor and Reviewer at Outlier.ai / Scale AI, and I now bring this combination of entrepreneurial thinking, advisory experience and rigorous evaluation practice into freelance AI projects.
Skills
Llm & Evaluation: Rlhf, Red Teaming, Safety And Reasoning Evaluation; Annotation And Rating Tools In The Scale / Outlier Environment.
Tech & Tooling: Next.js, Typescript/javascript, Basic Sql (Postgresql / Supabase), Json, Yaml, Agentic Automation With N8n And Zapier, Langfuse, Git, Ides.
Workflows & Collaboration: Scrum, Jira (Or Similar Issue Trackers), Notion / Confluence, Slack, Discord.
Languages
Education
LMU Munich
M.A. in Romance Literature and Linguistics, Psychology, and Tourism · Romance Literature and Linguistics, Psychology, and Tourism · Munich, Germany
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