Utku Erol - AI Strategy Consultant

Q: Where is Utku based?

Utku is based in Berlin, Germany .

Q: What languages does Utku speak?

Utku speaks the following languages: Turkish (Native), German (Advanced), English (Advanced) .

Q: How many years of experience does Utku have?

Utku has at least 18 years of experience. During this time, Utku has worked in at least 7 different roles and for 7 different companies . The average length of individual experience is 3 years and 8 months . Note that Utku may not have shared all experience and actually has more experience.

Q: What is Utku's latest experience?

Utku's most recent position is AI Strategy Consultant at Freelance .

Q: What companies has Utku worked for in recent years?

In recent years, Utku has worked for Freelance , Legal One GmbH , and Wordego Inc. .

Q: Which industries is Utku most experienced in?

Utku is most experienced in industries like Education , Information Technology (IT) , and Retail . Utku also has some experience in Advertising , Professional Services , and Automotive .

Q: Which business areas is Utku most experienced in?

Utku is most experienced in business areas like Information Technology (IT) , Business Intelligence , and Marketing . Utku also has some experience in Product Development , Research and Development (R&D) , and Project Management .

Q: Which industries has Utku worked in recently?

Utku has recently worked in industries like Information Technology (IT) , Advertising , and Retail .

Q: Which business areas has Utku worked in recently?

Utku has recently worked in business areas like Product Development , Business Intelligence , and Marketing .

Recommended expert

Berlin, Germany

Experience

Jul 2025 - Present

9 months

Berlin, Germany

AI Strategy Consultant

Freelance

Developed YourBestChance.io, an AI-powered career resilience platform that leverages advanced machine learning to provide personalized guidance and resources for users.
Architected and implemented a Retrieval-Augmented Generation (RAG) system supporting three languages, utilizing GPT-based large language models (including OpenAI and Grok variants) integrated with specialized vector databases for efficient semantic search and similarity matching.
Built an interactive AI chatbot powered by generative AI and RAG pipelines to deliver real-time, context-aware responses and enhance user engagement.
Optimized data pipelines and AI infrastructure for scalability, ensuring robust performance under increasing loads and reducing latency by 50%.
Developed comprehensive AI strategies using ML and Gen AI to create customized growth plans; analyzed company data to identify strengths, weaknesses, risks, and opportunities for AI integration.
Defined ethical frameworks for AI deployment, assessed workforce and leadership upskilling needs, and built phased action plans (short-, mid-, and long-term) with targeted AI integration recommendations.

Aug 2020 - Dec 2023

3 years 5 months

Berlin, Germany

Senior Product Manager & BI Lead

Legal One GmbH

Led cross-functional teams to build AI predictive models for lead prioritization, reducing operational costs by 40% and enhancing customer engagement workflows.
Designed and implemented over 100 Tableau dashboards with dynamic reporting capabilities, providing actionable insights to stakeholders.
Delivered a call agent optimization tool using Amazon SageMaker, resulting in significant efficiency improvements and streamlined resource allocation.

Jun 2020 - Jun 2025

5 years 1 month

Berlin, Germany

Co-Founder & AI Product Manager

Wordego Inc.

Led product discovery and execution processes, ensuring the alignment of AI driven B2B SaaS solutions with business objectives and user needs.
Pioneered AI-driven AdTech tools, achieving at least 30% improvement in Paid Search RoAS through intelligent audience segmentation.
Developed AI-driven e-commerce platforms, achieving a 2x increase in CVR for first-time visitors through predictive modeling and personalized campaigns.
Developed AI agents for marketing automation and competitive intelligence.
Designed and implemented cloud-based Shopify applications and real-time visitor analytics tools, driving growth and optimizing customer segmentation strategies.
Fostered cross-functional collaboration among data scientists, developers, and stakeholders to deliver innovative machine learning solutions.

Jun 2018 - May 2020

2 years

Berlin, Germany

Senior Product Manager for Loyalty, SEO & Checkout

KfzTeile24 GmbH

Led multiple teams simultaneously, focusing on loyalty and SEO strategies to drive significant revenue growth.
Revamped the checkout UX, reducing cart abandonment and improving conversions through user-friendly design and optimized payment options.
Spearheaded loyalty program redesigns, increasing customer retention rates and enhancing CRM strategies.
Built data-driven SEO strategies, generating over 200K dynamic content pages that boosted organic traffic and improved search rankings.
Delivered API solutions for multi-language mobile applications, streamlining customer interactions and boosting satisfaction.

Nov 2015 - Dec 2017

2 years 2 months

Dubai, United Arab Emirates

Senior Product Manager

ViaFone Loyalty Technologies

Successfully launched AI-powered chatbots, mobile applications, and loyalty engines, enhancing customer retention and engagement metrics.
Collaborated with stakeholders to develop and execute comprehensive go-to-market strategies, driving product adoption and profitability.
Managed the product lifecycle for innovative loyalty solutions, ensuring alignment with evolving market demands and client expectations.

Apr 2014 - Aug 2015

1 year 5 months

İstanbul, Turkey

IT Director & Project Management Team Lead

Ketchup Loyalty Marketing Agency

Delivered scalable loyalty platforms, integrating digital wallet and POS systems for leading global brands.
Executed customer communication strategies that significantly boosted user engagement and membership growth.
Directed cross-functional teams to design a platform-independent loyalty engine, providing flexible solutions for diverse client needs.

Jan 2005 - Apr 2012

7 years 4 months

İstanbul, Turkey

Lecturer & Research Academic

Marmara University

Delivered in-depth lectures on digital technologies, data mining, and programming, equipping students with industry-relevant skills.
Conducted research on fraud detection and churn prevention, contributing to business intelligence advancements.
Managed the Business Informatics department’s student information system, improving operational efficiency and data accessibility.

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Education (8 years), Information Technology (8 years), Retail (7 years), Advertising (6.5 years), Professional Services (3.5 years), and Automotive (2 years).

Education

Information Technology

Retail

Advertising

Professional Services

Automotive

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Information Technology (14.5 years), Business Intelligence (12.5 years), Marketing (10.5 years), Product Development (10 years), Research and Development (7.5 years), and Project Management (1.5 years).

Information Technology

Business Intelligence

Marketing

Product Development

Research and Development

Project Management

Summary

Dynamic Co-Founder & AI Product Manager with over 20 years of experience in delivering scalable solutions across e-commerce, visitor analytics, and AI-powered innovations. Known for a strategic approach to problem-solving, stakeholder management, and ethical AI deployment.

Demonstrated expertise in ML optimization, data-driven decision-making, and cross-functional team leadership. Skilled at aligning product strategies with business objectives to maximize user engagement, enhance customer loyalty, and drive measurable revenue growth.

Skills

Key Skills

Ai Product Management & Strategy
Machine Learning & Deep Learning
Business Process Optimization
Data-driven Product Design
Stakeholder & Vendor Management
Ux Optimization And Heatmap Tracking
Problem Solving And Strategic Planning
Agile Product Management
Customer Acquisition And Retention
E-commerce & Digital Transformation
P&l Ownership & Revenue Growth
Strategic Roadmap Development
Ethical Ai & Data Governance

Technical Skills

Ai Agents And Machine Learning (N8n, Relevance, Sagemaker)
Llm, Genai, Nlp, Rag
Data Analytics & Reporting Tools (Tableau, Quickbase, Power Bi)
Cloud Platforms (Aws, Gcp, Azure)
Api Development And Microservices
Ab Testing And Customer Surveys (Optimizely, Vwo, Nps, Csat)
Programming Languages (Python, C#, .Net, Vba, Javascript)
Databases & Procedures (Ms Sql / Postgresql / Dynamodb)
Agile Tools & Methodologies (Jira, Scrum, Kanban)
Performance Marketing & Adtech (Sea, Meta, Google Ads, Gtm, Ga4)

Languages

Turkish

Native

German

Advanced

English

Advanced

Education

Oct 2005 - Jun 2007

Marmara University

Master of Business Informatics · Business Informatics · İstanbul, Turkey

Oct 2000 - Jun 2004

Marmara University

Bachelor of Business Informatics · Business Informatics · İstanbul, Turkey

Certifications & licenses

AI Product Management Specialization

Duke University

PMP Certificate

Project Management Institute

Professional Scrum Master (PSM I)

Scrum.org

Profile

Created

November 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Utku based?

Utku is based in Berlin, Germany.

What languages does Utku speak?

Utku speaks the following languages: Turkish (Native), German (Advanced), English (Advanced).

How many years of experience does Utku have?

Utku has at least 18 years of experience. During this time, Utku has worked in at least 7 different roles and for 7 different companies. The average length of individual experience is 3 years and 8 months. Note that Utku may not have shared all experience and actually has more experience.

What roles would Utku be best suited for?

Based on recent experience, Utku would be well-suited for roles such as: AI Strategy Consultant, Senior Product Manager & BI Lead, Co-Founder & AI Product Manager.

What is Utku's latest experience?

Utku's most recent position is AI Strategy Consultant at Freelance.

What companies has Utku worked for in recent years?

In recent years, Utku has worked for Freelance, Legal One GmbH, and Wordego Inc..

Which industries is Utku most experienced in?

Utku is most experienced in industries like Education, Information Technology (IT), and Retail. Utku also has some experience in Advertising, Professional Services, and Automotive.

Which business areas is Utku most experienced in?

Utku is most experienced in business areas like Information Technology (IT), Business Intelligence, and Marketing. Utku also has some experience in Product Development, Research and Development (R&D), and Project Management.

Which industries has Utku worked in recently?

Utku has recently worked in industries like Information Technology (IT), Advertising, and Retail.

Which business areas has Utku worked in recently?

Utku has recently worked in business areas like Product Development, Business Intelligence, and Marketing.

What is Utku's education?

Utku holds a Master in Business Informatics from Marmara University and a Bachelor in Business Informatics from Marmara University.

Does Utku have any certificates?

Utku has 3 certificates. These include: AI Product Management Specialization, PMP Certificate, and Professional Scrum Master (PSM I).

What is the availability of Utku?

Utku is immediately available full-time for suitable projects.

What is the rate of Utku?

Utku's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.