Freelance Strategy Consultant and Organizational Developer for Work-Life Balance

In my strategy consulting, I help brands purposefully solve complex topics and questions with a sustainable mindset. As a work-life balance consultant, I guide organizations through structural changes to embed work-life balance step by step into their corporate culture and become more family-friendly employers.

As Director of Strategy, I was responsible for all strategy-related topics and projects. I succeeded in establishing strategic work in a highly operationally driven organization. My focus was on strategies and concepts for a holistic Experience of global lifestyle brands – in retail, experiential formats, communication and communities. I significantly supported companies in the further development of their (marketing) organization. And I drove the transformation in the Creative House towards a more agile work and creative culture.

• Communication, Creative & Content Strategy, Marketing & Business Strategy, Experience Strategy, Sustainability Strategy
• Comprehensive projects for Mercedes-Benz, adidas, Porsche, MINI, BMW, dm, Lufthansa, Nespresso and more
• Client responsibility, presentations, and workshop moderation up to management and C-level
• Team lead and disciplinary responsibility for 6 strategists
• Co-leading the Creative House, the content-creative profiles (approx. 45 people)
• Leading project teams in content creation, technology, architecture, visual marketing/merchandising and product design

At McCann Worldgroup, I held a senior role in strategic planning for advertising and digital agencies, developing creative springboards for consumer goods campaign development, such as the global umbrella brand campaign for Miele.

• Strategic Planning: leading national and international planning projects, big brand ideas, creative briefs for brand campaigns on image and product levels, campaign planning
• Truth Hunting: responsible for large quantitative and qualitative insight studies for the German market, e.g. Truth about Global Brands; generating insights for category, company, consumer, culture and connections; applying neuromarketing tools such as the limbic system; customer journeys
• Clients include Miele, L’Oréal Paris, Homann, Nestlé

At the strategy agency diffferent, I learned the ropes in brand strategy and early on took responsibility for my own projects.