Independent Strategy Consultant and Organizational Developer for Work-Life Integration

In my strategy consulting I help brands tackle complex topics and questions with a sustainable mindset in a targeted way. As a work-life integration consultant I guide organizations through structural changes to embed integration step by step into the corporate culture and become more family-friendly employers.

As Director of Strategy, I led all strategy-related topics and projects. I succeeded in establishing strategic work in a highly operational organization. My focus was on strategies and concepts for a holistic experience of global lifestyle brands—in retail, experience formats, communication, and communities. I guided companies in the further development of their (marketing) organization and drove the transformation in the creative house toward a more agile work and creative culture.

• Communication, Creative & Content Strategy, Marketing & Business Strategy, Experience Strategy, Sustainability Strategy
• Major projects for Mercedes-Benz, adidas, Porsche, MINI, BMW, dm, Lufthansa, Nespresso, and more
• Client responsibility, presentations, and workshop moderation up to management and C-level
• Team lead with disciplinary responsibility for 6 strategists
• Co-led the Creative House, the content-creative profiles (approx. 45 people)
• Led project teams in content creation, technology, architecture, visual marketing/merchandising, and product design

At McCann Worldgroup I held a senior role in Strategic Planning for advertising and digital agencies, creating creative springboards for consumer goods campaigns, like the global brand campaign for Miele.

• Strategic Planning: leading national and international planning projects, big brand ideas, creative briefs for brand campaigns at both image and product level, campaign planning
• Truth Hunting: overseeing large quantitative and qualitative insight studies for the German market, e.g. Truth about Global Brands; generating insights for category, company, consumer, culture, and connections; using neuromarketing tools like the limbic system; customer journeys
• Clients include Miele, L’Oréal Paris, Homann, Nestlé

At the strategy agency diffferent I learned the tools of the trade in brand strategy and early on took responsibility for my own projects.