In my strategy consulting I help brands tackle complex topics and questions with a sustainable mindset in a targeted way. As a work-life integration consultant I guide organizations through structural changes to embed integration step by step into the corporate culture and become more family-friendly employers.
With the Modern Parenting Program I support (expectant) parents on their path to a fair-shared and equal partnership in parenting.
As Director of Strategy, I led all strategy-related topics and projects. I succeeded in establishing strategic work in a highly operational organization. My focus was on strategies and concepts for a holistic experience of global lifestyle brands—in retail, experience formats, communication, and communities. I guided companies in the further development of their (marketing) organization and drove the transformation in the creative house toward a more agile work and creative culture.
At McCann Worldgroup I held a senior role in Strategic Planning for advertising and digital agencies, creating creative springboards for consumer goods campaigns, like the global brand campaign for Miele.
At the brand and design agency Peter Schmidt Group I experienced the importance of well-thought-out strategy for outstanding brand appearances and worked on brand architecture, naming, and corporate design projects. My key project was developing the new corporate design for Continental Group.
At the strategy agency diffferent I learned the tools of the trade in brand strategy and early on took responsibility for my own projects.
Experienced brand strategist with 15 years of agency and leadership experience in experience, branding, and communication. I develop transformative strategies and solutions that drive business success and social responsibility. My analytical, data-driven approach builds on existing organizational knowledge to craft tailored solutions and implement them together in change and transformation processes.
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