Julia Daubertshäuser
Independent Strategy Consultant and Organizational Developer for Work-Life Integration
Independent Strategy Consultant and Organizational Developer for Work-Life Integration
Daubertshäuser
In my strategy consulting I help brands tackle complex topics and questions with a sustainable mindset in a targeted way. As a work-life integration consultant I guide organizations through structural changes to embed integration step by step into the corporate culture and become more family-friendly employers.
Co-Founder Modern Parenting Program
Modern Parenting Program
With the Modern Parenting Program I support (expectant) parents on their path to a fair-shared and equal partnership in parenting.
Director Strategy
LIGANOVA
As Director of Strategy, I led all strategy-related topics and projects. I succeeded in establishing strategic work in a highly operational organization. My focus was on strategies and concepts for a holistic experience of global lifestyle brands—in retail, experience formats, communication, and communities. I guided companies in the further development of their (marketing) organization and drove the transformation in the creative house toward a more agile work and creative culture.
- Communication, Creative & Content Strategy, Marketing & Business Strategy, Experience Strategy, Sustainability Strategy
- Major projects for Mercedes-Benz, adidas, Porsche, MINI, BMW, dm, Lufthansa, Nespresso, and more
- Client responsibility, presentations, and workshop moderation up to management and C-level
- Team lead with disciplinary responsibility for 6 strategists
- Co-led the Creative House, the content-creative profiles (approx. 45 people)
- Led project teams in content creation, technology, architecture, visual marketing/merchandising, and product design
Strategy Principal & Senior Expert Brand Strategy
LIGANOVA
Senior Brand Strategist
McCann & MRM//McCann
At McCann Worldgroup I held a senior role in Strategic Planning for advertising and digital agencies, creating creative springboards for consumer goods campaigns, like the global brand campaign for Miele.
- Strategic Planning: leading national and international planning projects, big brand ideas, creative briefs for brand campaigns at both image and product level, campaign planning
- Truth Hunting: overseeing large quantitative and qualitative insight studies for the German market, e.g. Truth about Global Brands; generating insights for category, company, consumer, culture, and connections; using neuromarketing tools like the limbic system; customer journeys
- Clients include Miele, L’Oréal Paris, Homann, Nestlé
(Senior) Consultant
Peter Schmidt Group
At the brand and design agency Peter Schmidt Group I experienced the importance of well-thought-out strategy for outstanding brand appearances and worked on brand architecture, naming, and corporate design projects. My key project was developing the new corporate design for Continental Group.
- Strategic brand consulting: brand identities, communication and design strategies, brand architecture strategies, employer branding and implementation concepts, annual report projects
- Quantitative and qualitative studies, design and trend analyses
- Conceptual work: naming strategies, brand names, taglines and nomenclatures, creative briefs, communication messages
- Clients include Lufthansa, Miles & More, Continental, Wöhner, Linde Material Handling, Bosch Thermotechnik
(Junior) Strategy Consultant
different Strategieagentur
At the strategy agency diffferent I learned the tools of the trade in brand strategy and early on took responsibility for my own projects.
Experienced brand strategist with 15 years of agency and leadership experience in experience, branding, and communication. I develop transformative strategies and solutions that drive business success and social responsibility. My analytical, data-driven approach builds on existing organizational knowledge to craft tailored solutions and implement them together in change and transformation processes.
Institut für Journalistik und Kommunikationsforschung, Hochschule für Musik und Theater Hannover
Master of Arts, Media Management · Media Management · Hanover, Germany · 1.6
Universität Augsburg
Bachelor of Arts, Media and Communication · Media and Communication · Augsburg, Germany · 1.5
Train-the-Trainer
Comprehensive Systemic Organizational Consulting
BTA
Work-Life Balance Manager
Smart Worq/IHK
Certified Coach (QRC)
Agile Leadership Coaching
Traffo.io
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