Digital Generalist and Consultant

As Senior Product Owner Innovations at cadooz, I was responsible for the initial development of white-label shop solutions ("Vorteilswelten" in the employee benefits segment), the implementation of SAP Ariba and Coupa procurement systems to connect various shops to clients like Boehringer Ingelheim, DHL, and UPS. I also led the analysis, exploration, and solution development of a new B2C business field (for cadooz) with a full package from business analysis and planning, through creating and finding a product vision and strategy, to the technical implementation of the app "Benefitbuddy" (MVP Dec 24) with an internal, international development team. In addition to stakeholder management, I empowered the team across departments to use the SCRUM framework efficiently and as a process support.

My task also included analyzing company-wide agile processes and supporting their optimization and implementation. In this, I worked closely with executive management.

• Infrastructure & Technology: Cloud, Java, Vue, Magnolia, C-Vision, SAP Ariba, Coupa (procurement systems).
• Tools: Jira, Confluence, Figma, Teams, Miro.

• Implementation of a consulting platform for the Bauer Media Group in a Drupal-based, in-house tech stack (V1).
• Work focus: in-time & on-budget delivery of an MVP for market launch in May 22 (a disguised waterfall process with a deadline in a SCRUM environment).
• Building on that, re-formulating the product vision and jointly developing a decoupled, modern tech stack based on the requirements and learnings from V1.
• Analyzing and defining requirements from the organization and customers.
• Developing product vision and strategy.
• Formulating epics and user stories.
• Prioritizing backlog items.
• Briefing and managing the UI/UX team.
• Stakeholder management.
• SCRUM regular meetings (refinements, sprint meetings, demo, review), documentation, planning parallel operation of V1 and V2, handover.
• Technical infrastructure & technology V2: Cloudflare, React, Stripe, PayPal, Twilio, Auth0, Algolia, Datadog.
• Tools: Jira, Confluence, Miro, Teams.

I was brought in as a coach for change management to make the project management processes more agile and optimize them. Over the long engagement period, the mandate expanded into full-scale coaching for agile project management processes, efficient meeting structures, team role distribution, and employee and leadership culture. I regularly provide consulting or vision workshop offerings, which I run remotely or on-site with the team. Currently, I advise on implementing OKR (Objectives & Key Results).

• Tools: topic-specific workshops, leadership and employee coaching, and organizational consulting.

After the successful role as Product Owner for the Osram Lightelligence project in 2018 (see below), I took on a Business Unit Director role, leading a team of 25 colleagues while also driving projects as Product Owner.

• Leading a business unit, part of the management board, agency and team leadership, personnel and budget responsibility, team development, process optimization, business development, and client acquisition.
• Operational projects (selected):
• Consulting, planning, design, and development via SCRUM and as Product Owner for the BMVI platforms and websites with the tech stack AWS & Google Cloud (and netlify, core js, gatsby, Contentful, React).
• Implementation and further development of the CRM platform DeutschlandCard.de using the tech stack Magnolia, Vue, AWS Cloud.
• Osram Lightelligence (see below).

At Casamundo, I worked as a broad-based marketing and product developer responsible for strategic concept work, preparation, and project management within the development team for the implementation of ideas and product innovations. In this role, the focus was on tools, ideas, and measures to improve product and platform performance to compete in the highly contested vacation rental market.

• Tools: product vision, OKR process and prioritization, backlog and user stories in a Scrum-light and partial Kanban process.
• TechStack: Cloudflare, React.

• Single point of contact for the client Beiersdorf with the brand Eucerin at the executing agency United Digital Group Hamburg.
• As part of a product, a 360-degree campaign was developed here with marketing activities and accompanying landing pages and an app.
• The focus of my consulting was on clear user centricity on one side, and on the other side managing the different project streams and keeping relevant stakeholders up-to-date (performance marketing, analytics dashboard, consumer app, marketing website, videos, marketing assets & content).

• Setting up and leading the location, team management, and especially client service direction for the agency's main client, Procter & Gamble.
• In this role, digital and process consulting as well as concrete implementation of various digital brand and marketing projects for P&G and other local clients, as well as business development and innovation management for the agency.

Activities alongside my studies in peace research, writing academic papers and doing research, drafting position papers and creating presentations.

Student assistant in the publishing house, overseeing sales and CRM, as well as organizing and supporting events.