Product Owner, Change Management and Organizational Consultant & Founder and Product Architect

As Senior Product Owner Innovations at cadooz, I was responsible for the initial development of white-label shop solutions (“Vorteilswelten” in the employee benefits segment), the implementation of SAP Ariba and Coupa procurement systems to connect various shops to clients such as Boehringer Ingelheim, DHL and UPS, and the analysis, exploration and solution development of a new B2C business field for cadooz. This included a full package from business analysis and planning to creating and finding a product vision and strategy, up to the technical implementation of the “Benefitbuddy” app (MVP Dec 24) with an internal, international development team. In addition to stakeholder management, I empowered the team across departments to efficiently and supportively use the SCRUM framework.

Furthermore, my task is to analyze company-wide agile processes and support optimization and implementation. I work closely with senior management on this.

• Infrastructure & Technology: Cloud, Java, Vue, Magnolia, C-Vision, SAP Ariba, Coupa (procurement systems).
• Tools: Jira, Confluence, Figma, Teams, Miro.

• Implementation of a consulting platform for the Bauer Media Group in a Drupal-inspired, in-house tech stack (V1).
• Focus of work: in-time & on-budget delivery of an MVP for the market launch in May 22 (a disguised waterfall process with a deadline in a SCRUM environment).
• Building on that, re-formulation of the product vision and joint development of a decoupled, modern tech stack based on requirements and learnings from V1.
• Analyzing and defining requirements from the organization and customers.
• Developing product vision and strategy.
• Writing epics and user stories.
• Prioritizing backlog items.
• Briefing and directing the UI/UX team.
• Stakeholder management.
• SCRUM regular meetings (refinements, sprint meetings, demo, review), documentation, planning parallel operation of V1 and V2, handover.
• Technical infrastructure & technology V2: Cloudflare, React, Stripe, PayPal, Twilio, Auth0, Algolia, Datadog.
• Tools: Jira, Confluence, Miro, Teams.

I was brought in as a change management coach to make project management processes more agile and optimize them. Over the long engagement, the mandate expanded into comprehensive coaching for agile project management processes, efficient meeting structures, team role distribution, and staff and leadership culture. I regularly provide advice or run vision workshops, which I conduct remotely or on-site with the team. Currently, I am advising on implementing OKR (Objectives & Key Results).

• Tools: topic-specific workshop offerings, leadership and staff coaching, and organizational consulting.

After a successful stint as Product Owner for the Osram Lightelligence project in 2018 (see below), I took on the role of Director of a Business Unit, leading a team of 25 colleagues and advancing several projects in parallel as Product Owner.

• Leading a business unit, part of the management board, agency and team leadership, personnel and budget responsibility, team development, process optimization, business development and client acquisition.
• Operational projects (excerpt):
• Consulting, planning, design and development via SCRUM and as Product Owner of the BMVI platforms and websites with the tech stack AWS & Google Cloud, respectively netlify, core js, gatsby, Contentful, React.
• Implementation and further development of the CRM platform DeutschlandCard.de, in the tech stack Magnolia, Vue, AWS Cloud.
• Osram Lightelligence, see below.

At Casamundo, I worked as a broadly positioned marketing and product developer, responsible for the strategic-conceptual preparation and project management in the development team for implemented ideas and product innovations. In this role, it was specifically about tools, ideas and measures to improve product and platform performance to compete in the highly contested vacation home market.

• Tools: product vision, OKR process and prioritization, backlog and user stories in a SCRUM-light, partially Kanban process.
• TechStack: Cloudflare, React.

• Single point of contact for the client Beiersdorf with the Eucerin brand to the implementing agency United Digital Group Hamburg.
• Within the scope of one product, a 360-degree campaign with marketing measures and accompanying landing pages and an app was developed.
• The focus of my consulting was, on one hand, the clear focus on user centricity, and on the other, managing the different project strands and keeping relevant stakeholders up to date (performance marketing, analytics dashboard, end-customer app, marketing website, videos, marketing assets & content).

• Setting up and leading the Frankfurt office, team management, and in particular client service direction for the agency's main client Procter & Gamble.
• In this context, digital and process consulting as well as concrete implementation of various digital brand and marketing projects for P&G and other local clients, as well as business development and innovation management for the agency.

Part-time student activities in peace research, writing academic studies and conducting research, position papers and presentations.

Student assistant at the publishing house, supporting sales and CRM as well as organizing and coordinating events.