Developing Offerings for Cloud Services and Digital Identities

• Realigned the cloud services and digital identities portfolios in the fast-growing IoT context, focusing on service areas, implementation in the company and marketing in a restructuring context
• Analyzed target markets and external value drivers like growth potential, competitive intensity, target customers and requirements, current technology status and trends using an outside-in approach. Analyzed internal drivers such as key competencies and unique selling points

Results:

• Transferred competencies from project business into service offerings
• Structured and built offerings based on customer needs and value creation of the cloud services and digital identities value streams
• Strategically built the digital identities growth area and developed a multi-level service model based on key customer needs and increasing customer maturity
• Created concepts and deliverables for consulting and strategy, governance and compliance, concept and design, architecture and tech stack, implementation and operations
• The digital identities concept has since been rolled out across all value streams

• Developed teaching materials and exams based on an outside-in approach and the key terms value creation and added value for consistent customer value design and management
• From market, customer and persona to strategic and operational marketing. Implications for organization and processes. Corporate strategy and management. Compliance & governance, handling crises and complexity

• Led project management and PMO of a temporary unit for time-critical planning and implementation of COVID testing infrastructures and test projects B2C, stationary and mobile, B2G and B2B, portal-based B2B solutions and lab services
• Built, led and developed a team of 6 managers, on-site and online

Results:

• Rapid delivery of various test projects and procedures
• Optimized workflows and processes within the team and the organization
• Introduced classical and agile project management methods like MS-Projects and requirements gathering, management and prioritization in agile IT project management

• Strategy and concept for market launch and setup for the new, high-complexity, service-intensive business model after an unsuccessful first launch
• Planned market entry and setup based on a customer journey for targeted, consistent lead and customer management

Results:

• Developed and implemented a marketing and service framework with concrete work packages and goals for systematic customer and partner management, market entry, long-term market development and consistent customer handling across all markets
• Established a clear operational framework for the organization

• Long-term strategic planning for all products and innovation projects
• Led and developed eleven employees from product, project management and PMO, legal and funding

Results:

• Planned and implemented various mobility as a service offerings B2B, B2G and B2C
• Optimized workflows and processes to ensure consistent management, transparent decisions and proper prioritization

• Strategic and operational development of technology markets through new applications and sales regions
• Project management, planning, execution and control of various development and change projects

Results:

• Increased sales by 8–10% p.a.
• Restructured China sales, replacing a representative office with a new distributor