Recommended expert
Friederike Abresch
Tech Business Design & Growth. Technical expertise. Commercial success.
Experience
Oct 2025 - Present
4 monthsHybrid
Senior Consultant Portfolio Strategy, Offerings, and Go-to-Market
- Consulting and interim management for portfolio strategy and implementation
- Building transition and monetization portfolio, focus on telecoms
- Business unit transformations (structure, services, roles)
- Executive coaching
- Go-to-market, positioning, and offering logic
- Transferring telecom-specific monetization logics to other industries
Oct 2023 - Mar 2024
6 monthsHamburg, Germany
Developing offerings for cloud services and digital identities
Tallence AG
- Realignment of the cloud services and digital identities portfolios in the fast-growing IoT context, focusing on service areas, implementation, and marketing in a restructuring context
- Analyzing target markets and external value drivers as well as internal value drivers using an outside-in approach
- Deriving portfolio strategy, service modules, and concrete offerings based on low-threshold proposals, adapting to changes, security requirements, and core competencies
- Translating project business competencies into service offerings
- Structuring and building offerings according to customer needs and value creation in value streams
- Strategic development of the digital identities growth segment with a multi-level service model
- Concept and deliverables for consulting, strategy, governance, design, architecture, tech stack, implementation, and operations
- Rolling out the digital identities concept across all value streams
Jun 2023 - Sep 2023
4 monthsHamburg, Germany
Interim Head of Digital Experience
Tallence AG
- Strategic realignment of the value stream
- Analyzing target markets and external and internal value drivers using an outside-in approach
- Deriving portfolio strategy, service modules, and concrete offerings based on low-threshold proposals and security requirements
- Advising on relevant competencies, roles, functions, and process integration
- Stakeholder and interface management
- Customer-oriented starter portfolio focusing on smart data, marketing automation, customer journey, and accessibility
- Concept and deliverables for consulting, strategy, governance, design, architecture, tech stack, implementation, and operations
- Building marketing capabilities in new customer acquisition and implementation according to Lean Startup
- Approaches for scalable services and initial customer interest in the area of accessibility
Aug 2022 - Present
3 years 6 monthsMagdeburg, Germany
Lecturer in Market-Oriented Corporate Management, Department of Mechanical Engineering
HOCHSCHULE MAGDEBURG STENDAL
- Developing course content and exams based on an outside-in approach and the key concepts of value creation and added value
- Teaching market, customer, and persona concepts for strategic and operational marketing, including organization, processes, corporate strategy, compliance, governance, crisis, and complexity management
Sep 2021 - Oct 2022
1 year 2 monthsBerlin, Germany
Development of MS and aaS Business Models for Public Key Infrastructure in IIoT and IoMT Security
SECUNET Security Networks AG
- Developing managed service and aaS business models for industrial IoT and IoMT
- Potential analysis of markets and drivers, as well as benchmarking against competition and pricing models
- Deriving key needs, building blocks, and services for the user journey
- Monetization strategy with competitive pricing and a subscription model
- Analyzing the client company and advising on positioning, as well as organizational and sales realignment
- Advising on product launch and go-to-market strategy according to the diffusion model
- Creating a requirements catalog for selecting and managing sales partners
- Building a modular service framework, as well as roadmaps and timelines
- Securing first pilot customers for an MS certificate management system
Dec 2020 - Jun 2021
7 monthsRostock, Germany
Interim Director of Project Management
CENTOGENE GmbH
- Leading project management and PMO for a temporary unit for COVID test infrastructures and test projects
- Building, leading, and developing a team of 6 managers on-site and online
- Defining requirements and incorporating them into planning and execution regarding quality, cost, and processes
- Ensuring transparency on project status and critical milestones
- Managing partner and stakeholder relationships
- Continuously adapting to process and customer requirements of an online portal
- Formulating user stories, acceptance criteria, lessons learned, and driving continuous improvements
- Resource planning, risk management, and problem solving
- Implementing traditional and agile project management methods
Oct 2019 - Jul 2020
10 monthsTholey, Germany
Consulting in portfolio, product, and service development
CARL ZEISS Fixture Systems GmbH
- Conducting key customer and market analysis as well as value chain analysis
- Developing customer journeys for internal and OEM customers
- Deriving critical customer requirements, service components, and business model options
- Advising on product development and procurement in autonomous intralogistics in collaboration with Fraunhofer institutes
Jan 2019 - Jun 2019
6 monthsHamburg, Germany
Development and implementation of an approach model for international market launch and establishment of 3D-printed dental
DMG Dental Material GmbH
- Developing strategy and concept for launch and market establishment after initial unsuccessful launch
- Analyzing internal prerequisites, target markets, and distribution via international sales partners
- Planning based on customer journey, customer analysis, persona development, and journey mapping
- Defining specific service modules, content, and objectives for lead generation, conversion, and customer retention
- Developing an interdisciplinary framework with all departments
- Introducing process metrics and KPIs to manage the customer journey
- Advising on organizational adjustments such as service and IT infrastructure
Oct 2018 - Dec 2018
3 monthsFrankfurt, Germany
Consulting on product strategy for Intercity IC
DEUTSCHE BAHN Fernverkehr AG
- Analyzing key customers, routes, and capacity utilization
- Developing differentiation approaches for IC and ICE
- Providing product policy options and recommendations, including renaming
- Preparing customer concept tests and defining migration factors
Feb 2018 - Sep 2018
8 monthsFrankfurt, Germany
Interim Head of Product and Project Management New Mobility
DEUTSCHE BAHN Connect GmbH
- Strategic long-term planning for products and innovation projects
- Leading and developing 11 employees in product, project management, and PMO
- Defining the MVP of an operational platform including requirement specifications
- Creating and prioritizing a central product backlog and conducting PI planning
- Managing change and team development during the implementation of SAFe®
- Supporting the transformation in the Lean Agile Center of Excellence
- Managing interfaces and stakeholders
- Implementing product management as a control unit and optimizing processes
Apr 2017 - Jan 2018
10 monthsBerlin, Germany
Interim Head of Product Management, €110M Category
Weber Stephen Products EMEA GmbH
- Product management, portfolio and project planning of accessories in a saturated market
- Profitability, customer and market analyses, as well as business plans
- Roadmap, lifecycle management, and reporting
- Go-to-market strategy and execution with sales, brand, and trade marketing
- Leadership and development of a junior product manager
- Interface and stakeholder management
- Achieved 2% revenue growth with a focus on digital support products
Jan 2010 - Dec 2015
6 yearsNorderstedt, Germany
Head of International Marketing and Business Development
EXAKT Advanced Technologies GmbH
- Strategic and operational development of technology markets through new applications and sales regions
- Project management and steering of various development and transformation projects
- Development of sales and service partners in Asia and the USA, leading three managers in China
- Restructured China sales and built new markets in Europe and Asia
- Built a technology brand and resolved trademark disputes
- Established research and innovation management and strategic partnerships
- Increased sales by 8-10% p.a.
Summary
I help technology-driven companies make complex technologies economically effective – through clear business models, reliable go-to-market strategies, and scalable structures. Typical areas of engagement are growth, transformation, and turnaround situations.
Focus areas:
- Development and realignment of technology-based business models
- Monetization and market entry for (deep) tech products and services
- Structuring portfolio, product, and service landscapes
- Go-to-market, market entry, and scaling
- Leading and managing complex transformation and turnaround projects
- Interim leadership of product and program organizations
Skills
- Strong Analytical And Conceptual Skills, From Strategic Options To Implementation Of Complex Solutions
- Customer-value-oriented Outside-in Approach With Consistent Customer Value Design And Management To Build Long-term Customer Relationships With Optimal Customer Lifetime Value
- Development And Execution Of Business And Revenue Models, Including Revenue Mechanisms, Pricing, Business Cases, Process Indicators, And Performance Indicators As Control And Management Tools
- Deep Understanding Of Technologies And The Requirements For Marketing Innovative, Complex Offerings
- System-oriented, Interdisciplinary, Collaborative, And Participatory Approach
- Solid Methodology Knowledge For Dynamic Environments In Product And Project Management, Both Traditional And Agile, Business Development, Organizational Development, And Process Analysis And Optimization
- Ms 365, Safe® Agilist, Jira, Confluence, Kanban, Scrum
Languages
German
NativeEnglish
AdvancedEducation
Jun 1993 - Present
Georg-August University
Diploma in Business Administration · Göttingen, Germany
Certifications & licenses
Digital Transformation Expert
Industry 4.0 Maturity Center, RWTH Aachen
Manager for Digital Platform Business Models
Bitkom Berlin
Expert in Artificial Intelligence, Technical Fundamentals, Applications and New Business Fields
University Certificate SRH Distance Learning University – The Mobile University
Digital Transformation of Business Models
Digital Excellence Group, Ulm
Certified SAFe® Agilist
Scaled Agile Framework, Kegon AG
Need a freelancer? Find your match in seconds.
Try FRATCH GPT More actions
Similar Freelancers
Discover other experts with similar qualifications and experience
Martin Zielinski
Managing Director
View Profile
Patrick Von der gönna
Senior Director, Retail Media
View Profile
Matthias Lachmann
Systemic Strategist for Software Vendors | I build product organizations – portfolio, roadmap, operating model
View Profile
Christian Hildebrandt
Senior Business Consultant, Crisis and Turnaround Manager in Marketing and Technology
View Profile
Fabian Oechsner
Head of Product / Product Owner
View Profile
Barbara Freund
Project Lead – Roll-out Brand Relaunch (Implementation Phase)
View Profile
Timo Daedrich
External E-Commerce and Online Shop Consultant
View Profile
Richard Trtanj
Interim Project Manager
View Profile
Oliver Voss
Interim Manager and Management Consultant
View Profile
Boris Hoeflich
Head of Product Management
View Profile
Maximilian Späte
Lecturer in Change & Project Management
View Profile
Wulf Schlachter
External Management Advisor - Equans / Powerlines Group
View Profile
Dirk Rosenstock
Interim CCO, Chief Commercial Officer
View Profile
Diana Perez
Interim CMO
View Profile
Benjamin Pagel
Independent Marketing Strategy Advisor
View Profile
Benjamin Mikuska
Strategy Consultant
View Profile
Sascha Mondon
Operations, Transformation, Lean & Operational Excellence
View Profile
Lars Jurischka
Project Manager & Data Privacy/Compliance Manager
View Profile
Bada Lehner
Senior Vice President Growth
View Profile
Brintha Koether
Experienced Digital & Transformation Manager
View Profile
Lilli Sauer
AI – Data & Quality Specialist
View Profile
Marc Clasen
Consultant and Interim Manager
View Profile
Danilo Engel
Senior Program Manager (E-Commerce)
View Profile
Mario Brumm
Management Consulting and Interim Management
View Profile
Thomas Donath
Interim Management / Project Management
View Profile
Paolo Baldriga
Head of Demand Analytics
View Profile
Christoph Lefkes
Program Manager - SAP S/4 HANA
View Profile
Ingo Marx
Business Lead / Advisory
View Profile
Irina Seranski
Managing Partner
View Profile
Malte Lohrberg
Digital Generalist and Consultant
View Profile
