Development of Offerings for Cloud Services and Digital Identities

• Realignment of the cloud services and digital identities portfolios in the rapidly growing IoT context, focusing on service areas, company implementation and marketing in a restructuring context
• Analysis of target markets and external value drivers such as growth potential, competitive intensity, target customers and requirements, technological status quo and developments according to an outside-in approach. Analysis of internal value drivers such as core competencies and unique selling propositions

Results:

• Translating project business competencies into service offerings
• Structuring and building offerings according to customer needs and the value creation of the cloud services and digital identities value streams
• Strategic development of the digital identities growth area and creation of a multi-stage service model based on key customer needs with increasing customer maturity
• Concept and deliverables for consulting and strategy, governance and compliance, concept and design, architecture and tech stack, implementation and operations
• The digital identities concept has meanwhile been rolled out across all value streams

• Development of teaching content and assessments based on an outside-in approach and the key concepts of value creation and added value for consistent customer value design and management
• From market, customer and persona to strategic and operational marketing. Implications for organization and processes. Corporate strategy and governance. Compliance & governance, dealing with crises and complexity

• Led project management and PMO of a temporary unit for the time-critical planning and implementation of Covid test infrastructures and test projects B2C, stationary and mobile, B2G and B2B, portal-based B2B solutions and laboratory services
• Team building, leadership and development of 6 managers, on site and online

Results:

• Rapid realization of various test projects and procedures
• Optimization of workflows and processes within the team and the organization
• Introduction of classic and agile project management methods such as MS-Projects as well as requirements gathering, management and prioritization in agile IT project management

• Strategy and concept for market launch and setup for the new, highly explanatory and service-intensive business model after the first unsuccessful launch
• Planning market entry and setup based on a customer journey for targeted, consistent lead and customer management

Results:

• Development and implementation of a marketing and service framework with concrete work packages and goals for systematic customer and distribution partner management, market entry, long-term market development and comparable customer management in all markets
• Creating a clear operational framework for the organization

• Strategic long-term planning for all products and innovation projects
• Leadership and development of eleven employees from product, project management and PMO, legal and funding

Results:

• Planning and implementation of various mobility as a service offerings B2B, B2G and B2C
• Optimization of workflows and processes to ensure consistent management, transparent decision-making and appropriate prioritization

• Strategic and operational development of technology markets through new applications and sales regions
• Project management, planning, execution and control of various development and change projects

Results:

• Revenue increase of 8–10% p.a.
• Restructuring of China sales, replacing a representative office with a new distributor