Friederike Abresch

Developing Offerings for Cloud Services and Digital Identities

Hamburg, Germany

Experience

Oct 2023 - Mar 2024
6 months
Hamburg, Germany

Developing Offerings for Cloud Services and Digital Identities

Tallence AG

  • Realigned the cloud services and digital identities portfolios in the fast-growing IoT context, focusing on service areas, implementation in the company and marketing in a restructuring context
  • Analyzed target markets and external value drivers like growth potential, competitive intensity, target customers and requirements, current technology status and trends using an outside-in approach. Analyzed internal drivers such as key competencies and unique selling points

Results:

  • Transferred competencies from project business into service offerings
  • Structured and built offerings based on customer needs and value creation of the cloud services and digital identities value streams
  • Strategically built the digital identities growth area and developed a multi-level service model based on key customer needs and increasing customer maturity
  • Created concepts and deliverables for consulting and strategy, governance and compliance, concept and design, architecture and tech stack, implementation and operations
  • The digital identities concept has since been rolled out across all value streams
Jun 2023 - Sep 2023
4 months
Hamburg, Germany

Interim Head of Digital Experience

Tallence AG

  • Strategically realigned the value stream
  • Analyzed target markets and external value drivers like growth potential, competitive intensity, target customers and requirements, current technology status and trends using an outside-in approach. Analyzed internal drivers such as key competencies and unique selling points

Results:

  • Customer-focused starter portfolio with focus on smart data, marketing automation, customer journey and accessibility in light of EU Directive 2019/882/EU
  • Concepts and deliverables for consulting and strategy, governance and compliance, concept and design, architecture and tech stack, implementation and operations
  • Built marketing competence especially in new business, addressing communication and sales requirements for lead generation, lead nurturing as well as implementation, service, support and customer retention
  • Delivered according to lean startup
  • Approaches for scalable services as alternative to project business, e.g. via defined service components
  • Initial customer interest in accessibility
Aug 2022 - Present
3 years
Magdeburg, Germany

Lecturer in Market-Oriented Business Management, Faculty of Mechanical Engineering

Magdeburg-Stendal University of Applied Sciences

  • Developed teaching materials and exams based on an outside-in approach and the key terms value creation and added value for consistent customer value design and management
  • From market, customer and persona to strategic and operational marketing. Implications for organization and processes. Corporate strategy and management. Compliance & governance, handling crises and complexity
Sep 2021 - Oct 2022
1 year 2 months
Berlin, Germany

Developing MS and aaS Business Models for Public Key Infrastructure in IIoT and IoMT Security

Secunet Security Networks AG

  • Developed managed service and aaS business models for industrial IoT and IoMT/Internet of Medical Things
  • Conducted market and driver potential analysis (e.g. NIS2 or KHZG), benchmarking competitors and existing pricing models
  • Derived key needs, building blocks and services for the user journey to ensure simple availability and use of the solution with limited internal resources

Results:

  • Built a modular service framework of technology and service components
  • Created alternative business models, revenue models and business plans
  • Identified new roles and functions and integrated the system into company processes
  • Secured first pilot customers for an MS certificate management system
Dec 2020 - Jun 2021
7 months
Rostock, Germany

Interim Director of Project Management

CENTOGENE GmbH

  • Led project management and PMO of a temporary unit for time-critical planning and implementation of COVID testing infrastructures and test projects B2C, stationary and mobile, B2G and B2B, portal-based B2B solutions and lab services
  • Built, led and developed a team of 6 managers, on-site and online

Results:

  • Rapid delivery of various test projects and procedures
  • Optimized workflows and processes within the team and the organization
  • Introduced classical and agile project management methods like MS-Projects and requirements gathering, management and prioritization in agile IT project management
Oct 2019 - Jul 2020
10 months
Tholey, Germany

Consulting in Portfolio, Product and Service Development

Carl Zeiss Fixture Systems GmbH

  • Key customer and market analysis, analysis of customer value chains and networks
  • Built customer journeys for internal corporate customers and OEM clients
  • Derived critical customer requirements, relevant service modules and business model options
  • Advised on product development and procurement in autonomous intralogistics in production, e.g. in cooperation with Fraunhofer institutes
Jan 2019 - Jun 2019
6 months
Hamburg, Germany

Developing and Implementing a Approach Model for International Market Launch and Setup for Design and Manufacturing Solution

DMG Dental Material GmbH

  • Strategy and concept for market launch and setup for the new, high-complexity, service-intensive business model after an unsuccessful first launch
  • Planned market entry and setup based on a customer journey for targeted, consistent lead and customer management

Results:

  • Developed and implemented a marketing and service framework with concrete work packages and goals for systematic customer and partner management, market entry, long-term market development and consistent customer handling across all markets
  • Established a clear operational framework for the organization
Oct 2018 - Dec 2019
3 months
Frankfurt am Main, Germany

Consulting on Product Strategy Intercity IC

Deutsche Bahn Fernverkehr AG

  • Evaluated key customers, routes and capacity use
  • Developed differentiation approaches between IC and ICE with product management and internal consulting
  • Explored product policy options for positioning and recommendations for next steps like renaming similar to the French rail operator SNCF
Feb 2018 - Sep 2018
8 months
Frankfurt am Main, Germany

Interim Head of Product and Project Management in Product, Market and Business Field Development New Mobility

Deutsche Bahn Connect GmbH

  • Long-term strategic planning for all products and innovation projects
  • Led and developed eleven employees from product, project management and PMO, legal and funding

Results:

  • Planned and implemented various mobility as a service offerings B2B, B2G and B2C
  • Optimized workflows and processes to ensure consistent management, transparent decisions and proper prioritization
Apr 2017 - Jan 2018
10 months
Berlin, Germany

Interim Head of Product Management 110 Mio. Category

Weber Stephen Products EMEA GmbH

  • Product management, portfolio and project planning of accessories in a saturated market with strong competition
  • Roadmap, lifecycle management and reporting

Results:

  • Only program area with 2% sales growth
  • Development focus on digital support products
Jan 2009 - Dec 2015
6 years
Norderstedt, Germany

Head of International Marketing and Business Development, Employed

Exakt Advanced Technologies GmbH

  • Strategic and operational development of technology markets through new applications and sales regions
  • Project management, planning, execution and control of various development and change projects

Results:

  • Increased sales by 8–10% p.a.
  • Restructured China sales, replacing a representative office with a new distributor

Summary

New products, markets and business areas in industry & technology.

  • Consulting, project and interim management

Services

  • New products, markets and business areas. Strategy, execution and implementation in companies and markets
  • Development and implementation of business models, product-service systems and ecosystems
  • Market entry strategy and setup, end-to-end marketing and business development
  • Adjustments in organization, interfaces and processes
  • Division leadership and operational roles in product and project management

Core competencies

  • Many years active in international, volatile high-tech markets, SMEs and corporations
  • Industries like special process engineering for material development and production, medical technology, life science, cyber security as a service, digitalization consulting and IT services, and mobility as a service
  • Technical and disciplinary leadership of interdisciplinary teams and development of up to 11 managers, internationally (China) and in times of change
  • Change management, leading and moderating transformation processes, of international and interdisciplinary teams and complex stakeholder structures
  • Division management in marketing, product and project management as well as operational roles with business volumes up to 110 million

Languages

German
Native
English
Advanced

Education

Georg-August University of Göttingen

Diploma in Business Administration · Germany

Certifications & licenses

Digital Transformation Expert

Industry 4.0 Maturity Center, RWTH Aachen

Manager for Digital Platform Business Models

Bitkom Berlin

Expert in Artificial Intelligence, Technical Basics, Applications and New Business Areas

SRH Distance University – The Mobile University

Digital Transformation of Business Models

Digital Excellence Group, Ulm

Certified SAFe® Agilist

Scaled Agile Framework, Kegon AG