Friederike Abresch - Tech Business Design & Growth. Technical expertise. Commercial success.

Q: Where is Friederike based?

Friederike is based in Hamburg, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Friederike speak?

Friederike speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Friederike have?

Friederike has at least 14 years of experience. During this time, Friederike has worked in at least 12 different roles and for 10 different companies . The average length of individual experience is 1 year and 2 months . Note that Friederike may not have shared all experience and actually has more experience.

Q: What is Friederike's latest experience?

Friederike's most recent position is Senior Consultant Portfolio Strategy, Offerings, and Go-to-Market .

Q: What companies has Friederike worked for in recent years?

In recent years, Friederike has worked for Tallence AG , HOCHSCHULE MAGDEBURG STENDAL , SECUNET Security Networks AG , and CENTOGENE GmbH .

Q: Which industries is Friederike most experienced in?

Friederike is most experienced in industries like Manufacturing , Education , and Healthcare . Friederike also has some experience in Information Technology (IT) , Transportation and Logistics , and Professional Services .

Q: Which business areas is Friederike most experienced in?

Friederike is most experienced in business areas like Strategy and Planning , Marketing , and Project Management . Friederike also has some experience in Product Development , Information Technology (IT) , and Procurement and Purchasing .

Q: Which industries has Friederike worked in recently?

Friederike has recently worked in industries like Education , Information Technology (IT) , and Healthcare .

Q: Which business areas has Friederike worked in recently?

Friederike has recently worked in business areas like Marketing , Strategy and Planning , and Product Development .

Recommended expert

Hamburg, Germany

Experience

Oct 2025 - Present

5 months

Hybrid

Senior Consultant Portfolio Strategy, Offerings, and Go-to-Market

Consulting and interim management for portfolio strategy and implementation
Building transition and monetization portfolio, focus on telecoms
Business unit transformations (structure, services, roles)
Executive coaching
Go-to-market, positioning, and offering logic
Transferring telecom-specific monetization logics to other industries

Oct 2023 - Mar 2024

6 months

Hamburg, Germany

Developing offerings for cloud services and digital identities

Tallence AG

Realignment of the cloud services and digital identities portfolios in the fast-growing IoT context, focusing on service areas, implementation, and marketing in a restructuring context
Analyzing target markets and external value drivers as well as internal value drivers using an outside-in approach
Deriving portfolio strategy, service modules, and concrete offerings based on low-threshold proposals, adapting to changes, security requirements, and core competencies
Translating project business competencies into service offerings
Structuring and building offerings according to customer needs and value creation in value streams
Strategic development of the digital identities growth segment with a multi-level service model
Concept and deliverables for consulting, strategy, governance, design, architecture, tech stack, implementation, and operations
Rolling out the digital identities concept across all value streams

Jun 2023 - Sep 2023

4 months

Hamburg, Germany

Interim Head of Digital Experience

Tallence AG

Strategic realignment of the value stream
Analyzing target markets and external and internal value drivers using an outside-in approach
Deriving portfolio strategy, service modules, and concrete offerings based on low-threshold proposals and security requirements
Advising on relevant competencies, roles, functions, and process integration
Stakeholder and interface management
Customer-oriented starter portfolio focusing on smart data, marketing automation, customer journey, and accessibility
Concept and deliverables for consulting, strategy, governance, design, architecture, tech stack, implementation, and operations
Building marketing capabilities in new customer acquisition and implementation according to Lean Startup
Approaches for scalable services and initial customer interest in the area of accessibility

Aug 2022 - Present

3 years 7 months

Magdeburg, Germany

Lecturer in Market-Oriented Corporate Management, Department of Mechanical Engineering

HOCHSCHULE MAGDEBURG STENDAL

Developing course content and exams based on an outside-in approach and the key concepts of value creation and added value
Teaching market, customer, and persona concepts for strategic and operational marketing, including organization, processes, corporate strategy, compliance, governance, crisis, and complexity management

Sep 2021 - Oct 2022

1 year 2 months

Berlin, Germany

Development of MS and aaS Business Models for Public Key Infrastructure in IIoT and IoMT Security

SECUNET Security Networks AG

Developing managed service and aaS business models for industrial IoT and IoMT
Potential analysis of markets and drivers, as well as benchmarking against competition and pricing models
Deriving key needs, building blocks, and services for the user journey
Monetization strategy with competitive pricing and a subscription model
Analyzing the client company and advising on positioning, as well as organizational and sales realignment
Advising on product launch and go-to-market strategy according to the diffusion model
Creating a requirements catalog for selecting and managing sales partners
Building a modular service framework, as well as roadmaps and timelines
Securing first pilot customers for an MS certificate management system

Dec 2020 - Jun 2021

7 months

Rostock, Germany

Interim Director of Project Management

CENTOGENE GmbH

Leading project management and PMO for a temporary unit for COVID test infrastructures and test projects
Building, leading, and developing a team of 6 managers on-site and online
Defining requirements and incorporating them into planning and execution regarding quality, cost, and processes
Ensuring transparency on project status and critical milestones
Managing partner and stakeholder relationships
Continuously adapting to process and customer requirements of an online portal
Formulating user stories, acceptance criteria, lessons learned, and driving continuous improvements
Resource planning, risk management, and problem solving
Implementing traditional and agile project management methods

Oct 2019 - Jul 2020

10 months

Tholey, Germany

Consulting in portfolio, product, and service development

CARL ZEISS Fixture Systems GmbH

Conducting key customer and market analysis as well as value chain analysis
Developing customer journeys for internal and OEM customers
Deriving critical customer requirements, service components, and business model options
Advising on product development and procurement in autonomous intralogistics in collaboration with Fraunhofer institutes

Jan 2019 - Jun 2019

6 months

Hamburg, Germany

Development and implementation of an approach model for international market launch and establishment of 3D-printed dental

DMG Dental Material GmbH

Developing strategy and concept for launch and market establishment after initial unsuccessful launch
Analyzing internal prerequisites, target markets, and distribution via international sales partners
Planning based on customer journey, customer analysis, persona development, and journey mapping
Defining specific service modules, content, and objectives for lead generation, conversion, and customer retention
Developing an interdisciplinary framework with all departments
Introducing process metrics and KPIs to manage the customer journey
Advising on organizational adjustments such as service and IT infrastructure

Oct 2018 - Dec 2018

3 months

Frankfurt, Germany

Consulting on product strategy for Intercity IC

DEUTSCHE BAHN Fernverkehr AG

Analyzing key customers, routes, and capacity utilization
Developing differentiation approaches for IC and ICE
Providing product policy options and recommendations, including renaming
Preparing customer concept tests and defining migration factors

Feb 2018 - Sep 2018

8 months

Frankfurt, Germany

Interim Head of Product and Project Management New Mobility

DEUTSCHE BAHN Connect GmbH

Strategic long-term planning for products and innovation projects
Leading and developing 11 employees in product, project management, and PMO
Defining the MVP of an operational platform including requirement specifications
Creating and prioritizing a central product backlog and conducting PI planning
Managing change and team development during the implementation of SAFe®
Supporting the transformation in the Lean Agile Center of Excellence
Managing interfaces and stakeholders
Implementing product management as a control unit and optimizing processes

Apr 2017 - Jan 2018

10 months

Berlin, Germany

Interim Head of Product Management, €110M Category

Weber Stephen Products EMEA GmbH

Product management, portfolio and project planning of accessories in a saturated market
Profitability, customer and market analyses, as well as business plans
Roadmap, lifecycle management, and reporting
Go-to-market strategy and execution with sales, brand, and trade marketing
Leadership and development of a junior product manager
Interface and stakeholder management
Achieved 2% revenue growth with a focus on digital support products

Jan 2010 - Dec 2015

6 years

Norderstedt, Germany

Head of International Marketing and Business Development

EXAKT Advanced Technologies GmbH

Strategic and operational development of technology markets through new applications and sales regions
Project management and steering of various development and transformation projects
Development of sales and service partners in Asia and the USA, leading three managers in China
Restructured China sales and built new markets in Europe and Asia
Built a technology brand and resolved trademark disputes
Established research and innovation management and strategic partnerships
Increased sales by 8-10% p.a.

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Manufacturing (9 years), Education (3.5 years), Information Technology (2 years), Healthcare (2 years), Professional Services (1 year), and Transportation (1 year).

Manufacturing

Education

Information Technology

Healthcare

Professional Services

Transportation

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (11 years), Strategy (11 years), Project Management (8.5 years), Product Development (5 years), Information Technology (1 year), and Procurement (1 year).

Marketing

Strategy

Project Management

Product Development

Information Technology

Procurement

Summary

I help technology-driven companies make complex technologies economically effective – through clear business models, reliable go-to-market strategies, and scalable structures. Typical areas of engagement are growth, transformation, and turnaround situations.

Focus areas:

Development and realignment of technology-based business models
Monetization and market entry for (deep) tech products and services
Structuring portfolio, product, and service landscapes
Go-to-market, market entry, and scaling
Leading and managing complex transformation and turnaround projects
Interim leadership of product and program organizations

Skills

Strong Analytical And Conceptual Skills, From Strategic Options To Implementation Of Complex Solutions
Customer-value-oriented Outside-in Approach With Consistent Customer Value Design And Management To Build Long-term Customer Relationships With Optimal Customer Lifetime Value
Development And Execution Of Business And Revenue Models, Including Revenue Mechanisms, Pricing, Business Cases, Process Indicators, And Performance Indicators As Control And Management Tools
Deep Understanding Of Technologies And The Requirements For Marketing Innovative, Complex Offerings
System-oriented, Interdisciplinary, Collaborative, And Participatory Approach
Solid Methodology Knowledge For Dynamic Environments In Product And Project Management, Both Traditional And Agile, Business Development, Organizational Development, And Process Analysis And Optimization
Ms 365, Safe® Agilist, Jira, Confluence, Kanban, Scrum

Languages

German

Native

English

Advanced

Education

Jun 1993 - Present

Georg-August University

Diploma in Business Administration · Göttingen, Germany

Certifications & licenses

Digital Transformation Expert

Industry 4.0 Maturity Center, RWTH Aachen

Manager for Digital Platform Business Models

Bitkom Berlin

Expert in Artificial Intelligence, Technical Fundamentals, Applications and New Business Fields

University Certificate SRH Distance Learning University – The Mobile University

Digital Transformation of Business Models

Digital Excellence Group, Ulm

Certified SAFe® Agilist

Scaled Agile Framework, Kegon AG

Profile

Created

October 2022

Last Update

January 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Friederike based?

Friederike is based in Hamburg, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Friederike speak?

Friederike speaks the following languages: German (Native), English (Advanced).

How many years of experience does Friederike have?

Friederike has at least 14 years of experience. During this time, Friederike has worked in at least 12 different roles and for 10 different companies. The average length of individual experience is 1 year and 2 months. Note that Friederike may not have shared all experience and actually has more experience.

What roles would Friederike be best suited for?

Based on recent experience, Friederike would be well-suited for roles such as: Senior Consultant Portfolio Strategy, Offerings, and Go-to-Market, Developing offerings for cloud services and digital identities, Interim Head of Digital Experience.

What is Friederike's latest experience?

Friederike's most recent position is Senior Consultant Portfolio Strategy, Offerings, and Go-to-Market.

What companies has Friederike worked for in recent years?

In recent years, Friederike has worked for Tallence AG, HOCHSCHULE MAGDEBURG STENDAL, SECUNET Security Networks AG, and CENTOGENE GmbH.

Which industries is Friederike most experienced in?

Friederike is most experienced in industries like Manufacturing, Education, and Healthcare. Friederike also has some experience in Information Technology (IT), Transportation and Logistics, and Professional Services.

Which business areas is Friederike most experienced in?

Friederike is most experienced in business areas like Strategy and Planning, Marketing, and Project Management. Friederike also has some experience in Product Development, Information Technology (IT), and Procurement and Purchasing.

Which industries has Friederike worked in recently?

Friederike has recently worked in industries like Education, Information Technology (IT), and Healthcare.

Which business areas has Friederike worked in recently?

Friederike has recently worked in business areas like Marketing, Strategy and Planning, and Product Development.

What is Friederike's education?

Friederike holds a Master from Georg-August University.

Does Friederike have any certificates?

Friederike has 5 certificates. Among them, these include: Digital Transformation Expert, Manager for Digital Platform Business Models, Expert in Artificial Intelligence, Technical Fundamentals, and Applications and New Business Fields.

What is the availability of Friederike?

Friederike will be available full-time from February 2026.

What is the rate of Friederike?

Friederike's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.