Senior Business Consultant and Project Manager Instore TV Ads

Ad network and technology.

• Transformation and project management in ad tech and post-merger integrations for multiple acquisitions
• Strategic advising and solution development for Eyeo Holding C-level
• Project management and coordination for tech integration processes
• Integration strategy for various marketing technologies (SSP, DSP, ID management, marketing automation)

Ad network.

• Consulting and project management in identity management/addressability
• Planning publisher integration strategy for identity systems like LiveRamp
• Designing and implementing a post-cookie management solution including CDP integration
• Evaluating identity solutions (NetID, LiveRamp, ID5, Infosum, etc.)
• Transforming business model from third-party to first-party data solutions
• Business process analysis and requirements management

Pro7Sat1 AG ad network.

• Project manager for video ad server, business, and marketing systems
• Project management and consulting in escalation management
• Coordinating service providers (product, IT, ad tech, business units)
• Integrating Virtual Minds AG online marketing systems and SQL-Services/Maanto Adsuite marketing automation
• Change, transformation, and stakeholder management with over 60 partners
• Requirements management and process analysis
• Usage analysis and vendor selection

Promotional products importer and wholesaler.

• Senior consultant to management in online marketing, brand management, digital communication, e-commerce, and retail media
• Change management for marketing and agile project management
• Digitalizing internal marketing workflows and technology
• Consulting, vendor management, and coaching in brand positioning: performance marketing, SEA, data management, and social media

Food & beverage holding, convenience food, and hotels.

• Product development in SEO, e-commerce, retail media, and online marketing
• Implementing innovative customer management solutions: mobile, in-store, online marketing systems and integrations

Consulting agency.

• Ad tech and programmatic multi-channel strategy for VW AG
• Strategic online advertising consulting for Volkswagen AG
• Ad tech and programmatic marketing consulting for radio companies

Ad server technology provider.

• Ad tech and programmatic consulting for Austrian and Swiss markets
• Business development with selected key clients
• Sales and strategic market entry advising
• Collaboration with SVP EMEA Publisher Management and CRO

Largest Swiss online, TV, radio, and out-of-home media seller.

• Designing and implementing an international programmatic online marketing strategy for Goldbach Group considering agency and ad network structures and rollout in national branches
• Overall project management and stakeholder management in “End-to-End Marketing Automation System” across online marketing and ad tech systems
• Strategic business development and project management in audience targeting, programmatic marketing (DSP, SSP, DMP, social, video, mobile), and inventory expansion for performance unit
• Leading system harmonization and digitalization for Goldbach Audience line in 6 countries (DACH and CEE)
• Project management in data-based targeting models for online, e-commerce, TV, and radio and in CMS and CRM areas
• Driving company growth by scouting new business trends
• Team and vendor leadership, stakeholder management in DACH and CEE
• Managing external vendors, contract negotiations, and strategic advising

• Direct advising of MD of NSEC and the consul
• Planning, project leadership, and strategy for revamping the German-language portal, including site management, CRM, CMS, web design, newsletter, SEM, and social media
• Evolving portal/CMS structure, sitemap, design, concept, programming, online marketing guidelines, brand & communication concept, app development, and mobile marketing
• Budget planning, accountability, and vendor selection
• Leading PR, marketing, online, and SEA/SEO teams of 20+
• Innovation management for marketing tasks of the Fisheries Ministry, NSEC, and regional offices
• Advising NSEC headquarters and international stakeholder management
• Advising Norwegian Embassy, Berlin

• Planning, project leadership, and strategy for relaunch of German-language portal in France and Benelux regions, including site management, CRM, CMS, web design, newsletter, SEM, and social media
• Developing portal/CMS structure, sitemap, design, concept, programming, online marketing guidelines, brand & communication concept, app development, and mobile marketing
• Budget planning, accountability, and vendor selection
• Innovation management in B2B/B2C marketing and PR
• Advising NSEC headquarters and international stakeholder management
• Leading a multifunctional team and multiple agencies (PR, traditional, digital)

• Planning, project leadership, and strategy for relaunch of German-language portal in DACH, Benelux, Norway, including site management, CRM, CMS, web design, newsletter, SEM, and social media
• Developing portal/CMS structure, sitemap, design, concept, programming, online marketing guidelines, brand & communication concept, app development, and mobile marketing
• Budget planning, accountability, and vendor selection
• Website analysis and user management
• Developing overall online marketing and SEM strategy
• Innovation management in B2B/B2C marketing and PR
• Advising NSEC headquarters and international stakeholder management
• Leading a multifunctional team and multiple agencies (PR, traditional, digital)
• Project management and planning over 6+ years

IT consulting and systems house.

• Selling e-commerce and CMS software (Intershop, Vignette, VIP Gauss)
• Developing and consulting on shop and community systems
• Evaluating and integrating online marketing and payment methods
• Portal development with content management systems
• Internal CRM evaluation team
• Planning and implementing web shopping environments with various shop systems
• Project work: strategy meetings, project management, product development, etc.

Various web projects. University of Lüneburg, WebArtTransfer, international web art projects, gender studies.