Senior Business Consultant and Project Manager Instore TV Ads

Marketing network and technology.

• Transformation and project management in the area of ad technology and post-merger integrations for multiple company acquisitions
• Strategic consulting and solution development for the C-level of Eyeo Holding
• Project management and coordination for technology integration processes
• Integration strategy for the use of various marketing technologies (such as SSP, DSP, ID management, marketing automation)

Marketing network.

• Consulting and project management in the area of identity management/adressability
• Design and planning of the publisher integration strategy for identity systems like LiveRamp
• Planning and implementing a post-cookie management solution including CDP integration
• Evaluation of identity solutions (NetId, LiveRamp, ID5, Infosum, etc.)
• Transformation of the business model from 3rd to 1st party data solutions
• Business process analysis and requirement management

Advertising network of Pro7Sat1 AG.

• Project manager for video ad server, business and marketing systems
• Project management and consulting in escalation management
• Coordination and management of service providers (product, IT, ad tech, departments, etc.)
• Integration of Virtual Minds AG's online marketing systems and the marketing automation systems of SQL-Services and Maanto Adsuite
• Change, transformation and stakeholder management with over 60 partners
• Requirements management and process analysis
• Usage analysis and vendor selection

Promotional products importer and wholesaler.

• Senior consultant for the management in online marketing, online brand management, digital communication, e-commerce and retail media
• Change management in marketing and agile project management
• Digitalization and transformation of internal marketing workflows and technology
• Consulting, vendor management and coaching in brand positioning in performance marketing, SEA, data management and social media

Food and beverage holding, convenience food and hotel.

• Product development in SEO, e-commerce, retail media and online marketing
• Implementation of innovative customer management solutions: mobile, in-store, online marketing systems and their technical integration

Consulting agency.

• Ad technology and programmatic multi-channel strategy consulting for VW AG
• Strategic online advertising consulting for Volkswagen AG
• Ad technology and programmatic marketing consulting for radio companies

Ad server technology provider.

• Ad technology and programmatic consulting for the Austrian and Swiss markets
• Business development with selected major clients
• Sales and strategic market entry consulting
• Collaboration with SVP EMEA Publisher Management and CRO

Largest Swiss provider in online, TV, radio and out-of-home media marketing.

• Design and implementation of an international programmatic online marketing strategy for the Goldbach Group, including agency and ad-network structures, with international rollout to country offices
• Full responsibility for project management and stakeholder management in the “End-to-End Marketing Automation System” project for connected online marketing and ad-technology systems
• Strategic business development and project leadership in audience targeting, programmatic marketing (DSP, SSP, DMP, social media, video and mobile), and inventory expansion for the in-house performance unit
• Staff unit project management for system harmonization and digitization for the entire Goldbach Business Line “Goldbach Audience” across six countries (D-A-CH and CEE)
• Project management for “data-driven targeting models for online, e-commerce, TV and radio” and for “CMS and CRM” areas
• Driving company development by trend scouting of promising business areas
• Team and vendor management, stakeholder management with international focus in DACH and CEE
• Managing external service providers, contract negotiations and strategic consulting

• Direct advisory to the Managing Director of the Norwegian Seafood Export Council and the Consul
• Planning, project management and strategy for the redesign of the German-language website, including website management, CRM, CMS, web design, newsletters, search engine marketing and social media
• Further development of the portal and CMS structure, sitemap, design, concept, programming and online marketing guidelines, online brand and communication concept, app development and mobile marketing
• Budget planning, responsibility and selection of service providers
• Managing service providers in PR, marketing, online and SEA/SEO with over 20 team members
• Innovation management for additional marketing tasks of the Ministry of Fisheries, the NSEC and its country offices
• Advising the NSEC headquarters and managing international stakeholders
• Advising the Norwegian Embassy in Berlin

• Planning, project management and strategy for the re-launch of the German-language website in the France and Benelux regions, including website management, CRM, CMS, web design, newsletters, search engine marketing and social media
• Development of the portal and CMS structure, sitemap, design, concept, programming and online marketing specifications, online brand and communication concept, app development and mobile marketing
• Budget planning, responsibility and selection of service providers
• Innovation management in B2B and B2C marketing and PR
• Advising the NSEC headquarters and managing international stakeholders
• Leading a multifunctional team and various agencies (PR, traditional, digital)

• Planning, project management and strategy for the relaunch of the German-language web portal in the D-A-CH, Benelux, and Nordic regions, including website management, CRM, CMS, web design, newsletters, search engine marketing, and social media
• Development of the portal and CMS structure, sitemap, design, concept, programming, and online marketing guidelines, online brand and communication concept, app development, and mobile marketing
• Budget planning, budget responsibility, and selection of responsible service providers
• Website analysis and user management
• Development of the overall “online marketing and search engine marketing” strategy
• Innovation management in B2B and B2C marketing and PR
• Advising the NSEC headquarters and international stakeholder management
• Leading a multifunctional team and various agencies (PR, traditional, digital)
• Project management and planning over a project duration of more than 6 years

IT consulting and systems solutions provider.

• Sales of e-commerce and CMS software systems (Intershop, Vignette, VIP Gauss)
• Development and consulting of shop and community systems
• Evaluation and integration of online marketing and online payment solutions
• Portal development with content management systems
• Evaluation group for the in-house CRM system
• Planning and implementation of a web-based shopping environment with various shop systems
• Project work: strategy meetings, project management, product development, etc.

Various internet projects. University of Lüneburg, WebArtTransfer, international web art projects, gender studies.