Christian Hildebrandt - Senior Business Consultant, Crisis and Turnaround Manager in Marketing and Technology

Q: Where is Christian based?

Christian is based in Hamburg, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Christian speak?

Christian speaks the following languages: German (Native), English (Advanced), French (Elementary) .

Q: How many years of experience does Christian have?

Christian has at least 32 years of experience. During this time, Christian has worked in at least 26 different roles and for 24 different companies . The average length of individual experience is 1 year and 2 months . Note that Christian may not have shared all experience and actually has more experience.

Q: What is Christian's latest experience?

Christian's most recent position is Senior Business Consultant CTV Monetization - Live Streaming at Under NDA .

Q: What companies has Christian worked for in recent years?

In recent years, Christian has worked for Under NDA , MediaMarktSaturn Retail GmbH , Eyeo GmbH , Seven.One Media GmbH – Pro7Sat1 , and IQDigital Media Marketing GmbH .

Q: Which industries is Christian most experienced in?

Christian is most experienced in industries like Advertising , Information Technology (IT) , Media, and Entertainment and Publishing . Christian also has some experience in Arts and Crafts , Education , and Food and Beverage .

Q: Which business areas is Christian most experienced in?

Christian is most experienced in business areas like Project Management , Marketing , and Strategy and Planning . Christian also has some experience in Sales , Information Technology (IT) , and Research and Development (R&D) .

Q: Which industries has Christian worked in recently?

Christian has recently worked in industries like Advertising , Media, Entertainment and Publishing , and Information Technology (IT) .

Q: Which business areas has Christian worked in recently?

Christian has recently worked in business areas like Marketing , Project Management , and Strategy and Planning .

Recommended expert

Hamburg, Germany

Experience

Apr 2025 - Present

11 months

Düsseldorf, Germany

Remote

Senior Business Consultant CTV Monetization - Live Streaming

Under NDA

Strategic consulting on implementing a CTV monetization concept in the live streaming area - sports
Advising and supporting the selection of monetization partners
Strategic consulting and screening of ad technologies, their integration and implementation of an integrated business workflow
Stakeholder management and executive support
Pricing, cost and benefit analyses
Subproject management for external and internal stakeholders and teams

Feb 2024 - Nov 2024

10 months

Ingolstadt, Germany

Senior Business Consultant and Project Manager Instore TV Ads

MediaMarktSaturn Retail GmbH

Strategic consulting on the implementation of a retail media marketing project
Overall project management in the international rollout of an instore TV advertising concept for all international stores with over 65,000 screens
Reactivation of the project from crisis status
Strategic consulting and screening of the international status
Development of an introduction and project plan for a CPM-based monetization concept including technology harmonization
Review and development of the target vision "Programmatic Instore DooH"
Securing revenues, budgets and project success until handover to operations
Team building and internationalization with over 20 stakeholders and consultants

Oct 2022 - Feb 2024

1 year 5 months

Berlin, Germany

Senior Business Consultant, Post-Merger Integrations

Eyeo GmbH

Transformation and project management in ad technology and post-merger integrations for multiple company acquisitions
Strategic consulting and solution development for the C-level at Eyeo Holding
Crisis and escalation management in external stakeholder and partner management
Project management and coordination of the technology integration process
Integration strategy for using different marketing technologies (such as SSP, DSP, ID management, marketing automation)

Jun 2022 - Sep 2022

4 months

Munich, Germany

Senior Business Consultant Publisher Solutions

Seven.One Media GmbH – Pro7Sat1

Communication and project management in ad technology and publisher management
Strategic consulting, solution development and stakeholder management
Project management and coordination for various strategic projects
Integration strategy for using different marketing technologies

Sep 2021 - May 2022

9 months

Düsseldorf, Germany

Senior Consultant Identity Solutions

IQDigital Media Marketing GmbH

Consulting and project management in identity management/addressability
Designing the publisher integration strategy for identity systems like LiveRamp
Planning and implementing a post-cookie management solution including CDP integration
Evaluating identity solutions (NetId, LiveRamp, ID5, Infosum)
Transforming the business model from 3rd to 1st party data solution
Business process analysis and requirements management

Dec 2020 - Jul 2022

1 year 8 months

Gothenburg, Sweden

Senior Business Development Consultant

BurtCorp International

Market research and customer surveys in reporting technologies
Development and consulting for market entry strategy in the D-A-CH region
Advising the executive board on implementing sales and customer strategies

May 2019 - Nov 2020

1 year 7 months

Munich, Germany

Senior Project Manager Video Ad-Server

Seven.One Media GmbH – Pro7Sat1

Project management for the areas of video ad servers, business, and marketing systems
Project management and consulting in escalation and crisis management
Coordination and management of service providers (product, IT, adtech, business units)
Integration of Virtual Minds AG's online marketing systems and SQL-Services and Maanto Adsuite marketing automation systems
Change, transformation, and stakeholder management with over 60 partners
Requirements management and process analysis
Usage analysis and vendor selection
Re-activation of crisis-affected project parts and external service providers

Sep 2018 - Apr 2019

8 months

Vienna, Austria

Senior Consultant Online Marketing and Restructuring

Purpur Media Vermarktungs GmbH

Project management in the areas of restructuring, online marketing models, process management, and business development
Strategy consulting, innovation management, and change management
Consulting in sales and marketing, partner management, ad technology, business transformation, service, and agile product development
Coaching, project management, and selection of personnel and service providers

Oct 2017 - Feb 2018

5 months

Cologne, Germany

Senior Consultant Online, Marketing and Digitalization

Reflects GmbH

Advising management in online marketing, online brand management, digital communication, e-commerce, and retail media
Change management for marketing and agile project management
Digitalization and transformation of internal marketing workflows and technology
Consulting, service provider management, and coaching in brand positioning (performance marketing, SEA, data management, social media)

Jun 2016 - Mar 2020

3 years 10 months

Berlin, Germany

Senior Business Development Consultant

360Dialog

Business development and sales for selected clients
Advising the executive board on the implementation of technology concepts

Jun 2016 - Mar 2017

10 months

Hamburg, Germany

Senior Consultant Online, Marketing and E-Commerce

Block Holding

Product development in SEO, e-commerce, retail media and online marketing
Use of innovative customer management solutions (mobile, in-store, online marketing systems and technical integrations)

Jan 2016 - Jun 2016

6 months

London, United Kingdom

Senior Strategy Consultant Programmatic TV

Honeycomb.tv Inc.

Advising board and management in online marketing technologies and marketing automation in programmatic TV
Project development of a programmatic TV platform based on ad server models, DMP platforms and TV distribution and data platforms
Development of international growth strategy in broadcasting
Consulting in ad technology and data management platforms
Advice on market positioning and online marketing strategy

Jul 2015 - Jan 2016

7 months

Munich, Germany

Senior Strategy Consultant Ad-Technology

BrainTalents

Consulting on ad technology and programmatic multi-channel strategy for Volkswagen AG
Strategic consulting on online advertising for Volkswagen AG
Advising on ad technology and programmatic marketing for radio companies

Jan 2015 - Jan 2016

1 year 1 month

Zürich, Switzerland

Senior Consultant Business Development, Project Management and Strategy

Swisscom AG

Advising the CEO, Publigroupe and COO Swisscom/Admeira as a member of the international advisory team
Developing and advising on business cases in digital strategy and ad technology as well as growth strategy
Business development in online marketing, cross-device and cross-channel marketing in B2C and B2B for the DACH region
Project planning in data management, attribution and targeting methods
Innovation management in ad technology, marketing automation and online marketing

Dec 2014 - Jun 2015

7 months

Hamburg, Germany

Senior Consultant AdTechnology International

Adform

Consulting on ad technology and programmatic for the Austrian and Swiss markets
Business development with selected key accounts
Sales and strategic consulting for market entry
Collaboration with SVP EMEA Publisher Management and CRO

Apr 2013 - Dec 2016

3 years 9 months

Copenhagen, Denmark

Senior Consultant Business Development

GlibHippo

Market development
Business development and sales for international in-game video monetization network
International account management

Mar 2011 - Mar 2013

2 years 1 month

Küsnacht, Switzerland

Director Strategic Business Development

Goldbach Group AG

Drafting and implementing an international programmatic online marketing strategy, considering agency and ad network structures, with a global roll-out
Overall project leadership and stakeholder management in the end-to-end marketing automation system project
Strategic business development and project management in audience targeting, programmatic marketing (DSP, SSP, DMP, social media, video, mobile), and inventory expansion
Project lead for system harmonization and digitization of Goldbach Audience in six countries (D-A-CH and CEE)
Project management of data-driven targeting models for online, e-commerce, TV, radio, as well as CMS and CRM
Trend scouting and corporate development
Leading teams and vendors, stakeholder management in DACH and CEE
Managing external vendors, contract negotiations, and strategic consulting

Jan 2010 - Present

16 years 2 months

Hamburg, Germany

Freelance Consultant

Hildebrandt – Strategisches Online Marketing Consulting

Ad server and marketing technology
Targeting and data management
Marketing strategies
Programmatic marketing strategies
Change management, crisis and escalation management
Project management (traditional, hybrid, agile)
Coaching, mentoring
Classic strategy and management consulting
Ad management, data management, and CRM in e-commerce and marketing
Change management, trend scouting, coaching, mentoring, and training

Dec 2009 - Dec 2010

1 year 1 month

Hamburg, Germany

Senior Consultant and Online Project Manager

Norwegian Seafood Export Council

Advising the MD of the Norwegian Seafood Export Council and the consul
Planning, project lead and strategy for revamping the German-language portal, including website management, CRM, CMS, web design, newsletters, SEM, and social media
Further development of the portal and CMS structure, sitemaps, design, concept, programming, and online marketing guidelines, online branding and communication concept, app development, and mobile marketing
Budget planning and selection of service providers
Managing vendors in PR, marketing, online, SEA/SEO with over 20 team members
Innovation management for marketing tasks for the Ministry of Fisheries and NSEC
Advising NSEC headquarters, international stakeholder management
Advising the Norwegian Embassy in Berlin

Mar 2008 - Dec 2009

1 year 10 months

Hamburg, Germany

Director Key Account Management International

wunderloop GmbH

Account and stakeholder management for the use of behavioral targeting and marketing attribution products
Analysis of customer structures and collaboration with decision-makers
Overall leadership of national and international key accounts
Forecast management (revenue, sales volume, customer satisfaction)
Budget planning and project management
Monitoring and guiding project managers and consultants

Aug 2007 - Feb 2008

7 months

Paris, France

Senior Consultant and Project Manager Online Marketing

Norwegian Seafood Export Council

Planning, project management and strategy for the relaunch of the German-language web portal in France and Benelux including website management, CRM, CMS, web design, newsletters, SEM and social media
Development of the portal and CMS structure, sitemap, design, concept, programming and online marketing guidelines, online brand and communication concept, app development and mobile marketing
Budget planning and selection of service providers
Innovation management in B2B and B2C marketing and PR
Advising NSEC headquarters, international stakeholder management
Leading multifunctional teams and agencies

Apr 2005 - Jul 2007

2 years 4 months

Hamburg, Germany

Technical Account Manager Strategic Clients

DoubleClick / Google Inc.

Strategic and technical leadership of international stakeholders
Ensuring highest customer satisfaction in the use of DoubleClick products
Special privileges to secure optimal customer relationships
Collaboration with key account managers and support teams
Coordination of support issues and product development
Documentation and management of international projects (targeting, attribution, 360° marketing)
Leading the support team in Dublin and conducting workshops

Apr 2001 - Apr 2005

4 years 1 month

Hamburg, Germany

Senior Consultant and Project Manager Online Development

Norwegian Seafood Export Council

Planning and project management for the relaunch of the German-language web portal for D-A-CH, Benelux, and Norway, including website management, CRM, CMS, web design, newsletters, SEM and social media
Development of the portal and CMS structure, sitemap, design, concept, programming and online marketing guidelines, online brand and communication concept, app development and mobile marketing
Budget planning and selection of service providers
Website analysis and user management
Development of the overall online marketing and search engine marketing strategy
Innovation management in B2B and B2C marketing and PR
Advising NSEC headquarters, international stakeholder management
Leading multifunctional teams and agencies
Long-term project management over 6 years

Jan 2000 - Feb 2005

5 years 2 months

Hamburg, Germany

Key Account and Project Manager

CGT Werbeagentur / Salon Digital

Consulting, planning and project management for online marketing strategies (display, email, SEM, SEO, cross-media, social media)
Development of multimedia applications and mobile applications
Sales and budget responsibility for mid-sized companies, ministries and industry in D-A-CH and Europe
Consulting at management and board level
Planning of SEO, SEM, affiliate and partner programs, entertainment formats, interactive value-added services, competitions, ad games, blogs, newsletters, e-commerce and shop systems
Project management with multifunctional teams
Implementation of CMS and shop systems

Jan 1999 - Dec 2000

2 years

Hamburg, Germany

Internet Consultant

d.d.synergy Unternehmensberatungen AG

Sales of e-commerce and CMS software systems (Intershop, Vignette, VIP Gauss)
Development and consulting of shop and community systems
Evaluation and integration of online marketing and online payment solutions
Portal development with content management systems
Participation in the evaluation group for the in-house CRM system
Planning and implementation of a web-based shopping environment
Strategy meetings, project management, product development

Jan 1996 - Dec 1999

4 years

Lüneburg, Germany

Managing Director

Bitwerk Webagentur GbR

Founded and led a multimedia agency with 3 employees during my studies

Jan 1994 - Dec 1999

6 years

Lüneburg, Germany

Various Internet Projects

Freelance Consultant

Advised and executed international web art projects, gender studies
Projects at the University of Lüneburg, WebArtTransfer

Summary

I support companies as a freelance escalation and crisis manager, project manager and strategic advisor wherever digital projects go off track: when deadlines slip, budgets burn, vendor conflicts escalate or technical dependencies threaten operations. My focus is on quickly stabilizing critical situations, clear decision-making under pressure and consistent execution – until the project is back under control and delivering results. In recent years, I have led and turned around complex international initiatives in AdTech, Retail Media, Programmatic/Video/CTV, MarTech and digital platform ecosystems – often at the intersection of business, product, tech, marketing and external partners. I take responsibility when it “hurts”: for blockers in delivery, massive stakeholder tensions, reputation risks or unclear ownership structures. What sets me apart:

Escalation management & crisis leadership: immediate analysis, root cause identification, risk and action plan, decision templates, daily steering until stabilization.
Turnaround & change: re-scoping, re-prioritization, re-organization, governance setup, role clarification, communication rhythm and enforcement.
Program/project management: multi-stream control, vendor management, quality and acceptance processes, KPI tracking, budget and timeline control.
AdTech/MarTech expertise: ad server, exchange, SSP/DSP, ID/consent and tracking setups, video/ATV/CTV, retail media workflows, data and system integration.
Stakeholder management: board/management, business units, IT/engineering, agencies, publishers, platform partners – reliable, transparent, solution-oriented. My working style is hands-on, structured and conflict-resilient: I create transparency, make clear decisions, communicate unambiguously and get teams back to high-performing delivery mode. If you need quick stability and leadership in a critical situation and value a high strategic information gain, I am the right contact.

Languages

German

Native

English

Advanced

French

Elementary

Education

Oct 1991 - Jun 2000

University of Lüneburg

Applied Cultural Studies · Lüneburg, Germany

Oct 1987 - Jun 1990

Baugenossenschaft eG

Commercial Clerk in Real Estate and Housing Management · Neustadt, Germany

Certifications & licenses

Certified Scrum Master PSM I

Profile

Created

March 2023

Last Update

January 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Christian based?

Christian is based in Hamburg, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Christian speak?

Christian speaks the following languages: German (Native), English (Advanced), French (Elementary).

How many years of experience does Christian have?

Christian has at least 32 years of experience. During this time, Christian has worked in at least 26 different roles and for 24 different companies. The average length of individual experience is 1 year and 2 months. Note that Christian may not have shared all experience and actually has more experience.

What roles would Christian be best suited for?

Based on recent experience, Christian would be well-suited for roles such as: Senior Business Consultant CTV Monetization - Live Streaming, Senior Business Consultant and Project Manager Instore TV Ads, Senior Business Consultant, Post-Merger Integrations.

What is Christian's latest experience?

Christian's most recent position is Senior Business Consultant CTV Monetization - Live Streaming at Under NDA.

What companies has Christian worked for in recent years?

In recent years, Christian has worked for Under NDA, MediaMarktSaturn Retail GmbH, Eyeo GmbH, Seven.One Media GmbH – Pro7Sat1, and IQDigital Media Marketing GmbH.

Which industries is Christian most experienced in?

Christian is most experienced in industries like Advertising, Information Technology (IT), Media, and Entertainment and Publishing. Christian also has some experience in Arts and Crafts, Education, and Food and Beverage.

Which business areas is Christian most experienced in?

Christian is most experienced in business areas like Project Management, Marketing, and Strategy and Planning. Christian also has some experience in Sales, Information Technology (IT), and Research and Development (R&D).

Which industries has Christian worked in recently?

Christian has recently worked in industries like Advertising, Media, Entertainment and Publishing, and Information Technology (IT).

Which business areas has Christian worked in recently?

Christian has recently worked in business areas like Marketing, Project Management, and Strategy and Planning.

What is Christian's education?

Christian attended University of Lüneburg for Applied Cultural Studies.

Does Christian have any certificates?

Christian has 1 certificate: Certified Scrum Master PSM I.

What is the availability of Christian?

Christian is immediately available part-time for suitable projects.

What is the rate of Christian?

Christian's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.