Christian H.

Senior Business Consultant and Project Manager Instore TV Ads

Neustadt in Holstein, Germany

Experience

Feb 2024 - Nov 2024
10 months
Ingolstadt, Germany

Senior Business Consultant and Project Manager Instore TV Ads

MediaMarktSaturn Retail GmbH

Marketing unit.

  • Strategic consulting on implementing a retail media marketing project
  • Overall project management in the international planning of an instore TV advertising concept for all international stores with over 65,000 screens
  • Strategic consulting and international status screening
  • Development of a rollout and project plan for a CPM-based marketing concept including technology harmonization
  • Review and development of target vision "Programmatic Instore DooH"
  • Securing revenues, budgets, and project success up to handover to the operational team
  • Team building and internationalization with over 20 stakeholders and consultants
Oct 2022 - Feb 2024
1 year 5 months
Berlin, Germany

Senior Business Consultant, Post Merger Integrations

Eyeo GmbH

Marketing network and technology.

  • Transformation and project management in the area of ad technology and post-merger integrations for multiple company acquisitions
  • Strategic consulting and solution development for the C-level of Eyeo Holding
  • Project management and coordination for technology integration processes
  • Integration strategy for the use of various marketing technologies (such as SSP, DSP, ID management, marketing automation)
Jun 2022 - Sep 2022
4 months
Munich, Germany

Senior Business Consultant Publisher Solutions

Seven.One Media GmbH – Pro7Sat1

Pro7Sat1 AG's marketing network.

  • Communication and project management in the area of ad technology and publisher management
  • Strategic consulting, solution development, and stakeholder management
  • Project management and coordination for various strategic projects
  • Integration strategy for the use of different marketing technologies
Sep 2021 - May 2022
9 months
Düsseldorf, Germany

Senior Consultant Identity Solutions

IQDigital Media Marketing GmbH

Marketing network.

  • Consulting and project management in the area of identity management/adressability
  • Design and planning of the publisher integration strategy for identity systems like LiveRamp
  • Planning and implementing a post-cookie management solution including CDP integration
  • Evaluation of identity solutions (NetId, LiveRamp, ID5, Infosum, etc.)
  • Transformation of the business model from 3rd to 1st party data solutions
  • Business process analysis and requirement management
Dec 2020 - Jul 2022
1 year 8 months
Gothenburg, Sweden

Senior Business Development Consultant

BurtCorp Int.

Reporting, yield and web analytics, and forecasting optimization platform.

  • Market research and customer surveys in the area of reporting technologies
  • Development and consulting on market entry strategy for the D-A-CH region
  • Advising the board on implementing sales and customer strategies
May 2019 - Nov 2020
1 year 7 months
Munich, Germany

Senior Project Manager Video Ad Server (new development of video core system, marketing automation systems and processes)

Seven.One Media GmbH – Pro7Sat1

Advertising network of Pro7Sat1 AG.

  • Project manager for video ad server, business and marketing systems
  • Project management and consulting in escalation management
  • Coordination and management of service providers (product, IT, ad tech, departments, etc.)
  • Integration of Virtual Minds AG's online marketing systems and the marketing automation systems of SQL-Services and Maanto Adsuite
  • Change, transformation and stakeholder management with over 60 partners
  • Requirements management and process analysis
  • Usage analysis and vendor selection
Sep 2018 - Apr 2019
8 months
Vienna, Austria

Senior Consultant Online Marketing and Restructuring

Purpur Media Vermarktungs GmbH

Marketing network.

  • Senior consultant and project lead in restructuring, online marketing models, process management and business development
  • Strategy consulting, innovation management and change management
  • Consulting in sales and marketing, partner management, ad technology, business transformation, service and agile product development
  • Coaching, project management, staff and vendor selection
Oct 2017 - Feb 2018
5 months
Cologne, Germany

Senior Consultant Online, Marketing and Digitalization

Reflects GmbH

Promotional products importer and wholesaler.

  • Senior consultant for the management in online marketing, online brand management, digital communication, e-commerce and retail media
  • Change management in marketing and agile project management
  • Digitalization and transformation of internal marketing workflows and technology
  • Consulting, vendor management and coaching in brand positioning in performance marketing, SEA, data management and social media
Jun 2016 - Mar 2020
3 years 10 months
Berlin, Germany

Senior Business Development Consultant

360Dialog

Mobile marketing automation platform and Facebook Business connector.

  • Business development and sales with selected clients
  • Advising the board on implementing technology concepts
Jun 2016 - Mar 2017
10 months
Hamburg, Germany

Senior Consultant Online, Marketing and E-Commerce

Block Holding

Food and beverage holding, convenience food and hotel.

  • Product development in SEO, e-commerce, retail media and online marketing
  • Implementation of innovative customer management solutions: mobile, in-store, online marketing systems and their technical integration
Jan 2016 - Jun 2016
6 months
London, United Kingdom

Senior Strategy Consultant Programmatic TV

Honeycomb.tv Inc.

Distribution platform for TV and video advertising.

  • Senior Consultant to the board and management in online marketing technologies and marketing automation for programmatic TV
  • Project development of a programmatic TV platform based on existing ad server models, DMP platforms, and TV distribution and data platforms
  • Development of an international growth strategy in the broadcasting sector
  • Consulting in ad technology and data management platforms
  • Consulting in market positioning and strategy in online marketing
Jul 2015 - Jan 2016
7 months
Munich, Germany

Senior Strategy Consultant Ad-Technology

BrainTalents

Consulting agency.

  • Ad technology and programmatic multi-channel strategy consulting for VW AG
  • Strategic online advertising consulting for Volkswagen AG
  • Ad technology and programmatic marketing consulting for radio companies
Jan 2015 - Jan 2016
1 year 1 month
Zürich, Switzerland

Senior Consultant Business Development, Project Management and Strategy

Swisscom AG

Switzerland's largest telecommunications provider.

  • Senior Consultant for the CEO, Publigroupe, and COO of Swisscom/Admeira, member of the international advisory team
  • Development and consulting of business cases for digital strategy and ad technology, and growth strategy development
  • Business development for online marketing, cross-device and cross-channel marketing in the B2C and B2B sectors for the D-A-CH market
  • Project planning in data management, attribution, and targeting methods
  • Innovation management in ad technology, marketing automation, and online marketing
Dec 2014 - Jun 2015
7 months
Hamburg, Germany

Senior Consultant AdTechnology International

Adform

Ad server technology provider.

  • Ad technology and programmatic consulting for the Austrian and Swiss markets
  • Business development with selected major clients
  • Sales and strategic market entry consulting
  • Collaboration with SVP EMEA Publisher Management and CRO
Apr 2013 - Dec 2016
3 years 9 months
Copenhagen, Denmark

Senior Consultant Business Development

GlibHippo

Video monetization network.

  • Market development
  • Business development and sales for a leading international in-game video monetization network
  • International client management
Mar 2011 - Mar 2013
2 years 1 month
Küsnacht, Switzerland

Director Strategic Business Development

Goldbach Group AG

Largest Swiss provider in online, TV, radio and out-of-home media marketing.

  • Design and implementation of an international programmatic online marketing strategy for the Goldbach Group, including agency and ad-network structures, with international rollout to country offices
  • Full responsibility for project management and stakeholder management in the “End-to-End Marketing Automation System” project for connected online marketing and ad-technology systems
  • Strategic business development and project leadership in audience targeting, programmatic marketing (DSP, SSP, DMP, social media, video and mobile), and inventory expansion for the in-house performance unit
  • Staff unit project management for system harmonization and digitization for the entire Goldbach Business Line “Goldbach Audience” across six countries (D-A-CH and CEE)
  • Project management for “data-driven targeting models for online, e-commerce, TV and radio” and for “CMS and CRM” areas
  • Driving company development by trend scouting of promising business areas
  • Team and vendor management, stakeholder management with international focus in DACH and CEE
  • Managing external service providers, contract negotiations and strategic consulting
Jan 2010 - Present
15 years 11 months
Neustadt, Germany

Freelance Consultant for Marketing Strategies, Business Development and Concept Development in Online Marketing, E-Commerce and

Hildebrandt – Strategic Online Marketing Consulting

  • General consulting services for SMEs and large enterprises (freelance)
  • Ad server and marketing technology
  • Targeting and data management
  • Marketing strategies
  • Programmatic marketing strategies
  • Change management
  • Project management (classic, hybrid, agile)
  • Coaching, mentoring
  • Traditional strategy and business consulting
  • Various clients, see above and those who prefer not to be named:
  • Ad management, data management and CRM in e-commerce and marketing
  • Change management, trend scouting, coaching, mentoring and training
Dec 2009 - Dec 2010
1 year 1 month
Hamburg, Germany

Senior Consultant and Online Project Manager

Norwegian Seafood Export Council (NSEC) / Norwegian Consulate General

  • Direct advisory to the Managing Director of the Norwegian Seafood Export Council and the Consul
  • Planning, project management and strategy for the redesign of the German-language website, including website management, CRM, CMS, web design, newsletters, search engine marketing and social media
  • Further development of the portal and CMS structure, sitemap, design, concept, programming and online marketing guidelines, online brand and communication concept, app development and mobile marketing
  • Budget planning, responsibility and selection of service providers
  • Managing service providers in PR, marketing, online and SEA/SEO with over 20 team members
  • Innovation management for additional marketing tasks of the Ministry of Fisheries, the NSEC and its country offices
  • Advising the NSEC headquarters and managing international stakeholders
  • Advising the Norwegian Embassy in Berlin
Mar 2008 - Dec 2009
1 year 10 months
Hamburg, Germany

Director Key Account Management International

wunderloop GmbH

Technology provider for integrated behavioral targeting in the online marketing environment.

  • Extensive account and stakeholder management for the targeted use of wunderloop’s behavioral targeting and marketing attribution products
  • Analysis of client structures and collaboration with decision makers
  • Overall responsibility for managing national and international key accounts
  • Forecast management of client development (revenue / sales / customer satisfaction)
  • Budget creation and responsibility, project control and strategy
  • Proactive monitoring, management and guidance of project managers and consultants
Aug 2007 - Feb 2008
7 months
Paris, France

Senior Consultant and Online Marketing Project Manager

Norwegian Seafood Export Council (NSEC) / Norwegian Embassy

  • Planning, project management and strategy for the re-launch of the German-language website in the France and Benelux regions, including website management, CRM, CMS, web design, newsletters, search engine marketing and social media
  • Development of the portal and CMS structure, sitemap, design, concept, programming and online marketing specifications, online brand and communication concept, app development and mobile marketing
  • Budget planning, responsibility and selection of service providers
  • Innovation management in B2B and B2C marketing and PR
  • Advising the NSEC headquarters and managing international stakeholders
  • Leading a multifunctional team and various agencies (PR, traditional, digital)
Apr 2005 - Jul 2007
2 years 4 months
Hamburg, Germany

Technical Account Manager Strategic Clients

DoubleClick / Google Inc.

Market leader for ad-server technologies in online marketing.

  • Responsible for strategic and technical leadership of international stakeholders
  • Ensuring the highest level of customer satisfaction in the use of DoubleClick products and services for European top-tier clients
  • Central unit with various special rights to ensure optimal customer relationships
  • Close collaboration with key account managers and development of efficient communication channels between the sales organization and support groups
  • Coordination and handling of serious support issues and product extensions with all relevant internal groups (account management, support, consulting, engineering, and product management) and escalation management
  • Documentation and management of international projects and client activities (targeting, attribution models, 360-degree marketing models, product optimization)
  • Direct international leadership responsibility for members of the support team in Dublin and conducting ongoing meetings and client workshops
Apr 2001 - Apr 2005
4 years 1 month
Hamburg, Germany

Senior Consultant and Project Manager Online Development

Norwegian Seafood Export Council (NSEC) / Norwegian Consulate General

  • Planning, project management and strategy for the relaunch of the German-language web portal in the D-A-CH, Benelux, and Nordic regions, including website management, CRM, CMS, web design, newsletters, search engine marketing, and social media
  • Development of the portal and CMS structure, sitemap, design, concept, programming, and online marketing guidelines, online brand and communication concept, app development, and mobile marketing
  • Budget planning, budget responsibility, and selection of responsible service providers
  • Website analysis and user management
  • Development of the overall “online marketing and search engine marketing” strategy
  • Innovation management in B2B and B2C marketing and PR
  • Advising the NSEC headquarters and international stakeholder management
  • Leading a multifunctional team and various agencies (PR, traditional, digital)
  • Project management and planning over a project duration of more than 6 years
Jan 2000 - Feb 2005
5 years 2 months
Hamburg, Germany

Key Account and Project Manager

CGT Advertising Agency / Salon Digital

Collaboration with companies in the marketing, online, and IT sectors.

  • Content and design consulting, concept development, project and product management for building and maintaining online marketing strategies (display, email, SEM, SEO, cross-media, and social media), web-based portals (internet, extranet, intranet), multimedia applications (front and backend), and initial mobile applications
  • Sales and budget responsibility, consulting for clients from small and medium businesses, government ministries, and industry, focusing on the German-speaking and European markets (Germany, France, UK, Norway)
  • Consulting and negotiation at the executive and board level
  • Consulting and concept development for online marketing measures (SEO, SEM, affiliate and partner programs, entertainment formats, interactive value-added services, contests, ad games, blogs, newsletters, e-commerce, and shop systems)
  • Project management of internet projects with multifunctional teams (internal and external) including designers, developers, PR, and advertising agencies
  • Consulting and project management for implementing CMS and shop systems
Jan 1999 - Dec 2000
2 years
Hamburg, Germany

Internet Consultant

d.d.synergy Management Consulting AG

IT consulting and systems solutions provider.

  • Sales of e-commerce and CMS software systems (Intershop, Vignette, VIP Gauss)
  • Development and consulting of shop and community systems
  • Evaluation and integration of online marketing and online payment solutions
  • Portal development with content management systems
  • Evaluation group for the in-house CRM system
  • Planning and implementation of a web-based shopping environment with various shop systems
  • Project work: strategy meetings, project management, product development, etc.
Jan 1996 - Dec 1999
4 years
Lüneburg, Germany

Managing Director

Bitwerk Web Agency GbR

Multimedia agency, 3 employees / alongside studies.

Jan 1994 - Dec 1999
6 years

Freelance Consultant

Various internet projects. University of Lüneburg, WebArtTransfer, international web art projects, gender studies.

Languages

German
Native
English
Advanced
French
Elementary

Education

Oct 1991 - Jun 2000

University of Lüneburg

Applied cultural studies · Lüneburg, Germany

Oct 1987 - Jun 1990

Baugenossenschaft eG

Real estate and housing management clerk · Neustadt, Germany

Certifications & licenses

Certified Scrum Master PSM I

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