Christian Hildebrandt - Senior Business Consultant and Instore TV Ads Project Manager

Neustadt in Holstein, Germany

Experience

Feb 2024 - Nov 2024

10 months

Ingolstadt, Germany

Senior Business Consultant and Instore TV Ads Project Manager

MediaMarktSaturn Retail GmbH

Strategic advice for implementing a retail media marketing project
Overall project management for the international setup of an instore TV advertising concept across all international stores with over 65,000 screens
Strategic advice and screening of the international status
Developing a launch and project plan for a CPM/TKP-based marketing concept, including technology harmonization
Reviewing and developing the target vision "Programmatic Instore DooH"
Securing revenues, budgets, and project success until handover to operations
Team building and internationalization with over 20 stakeholders and consultants

Oct 2022 - Feb 2024

1 year 5 months

Berlin, Germany

Senior Business Consultant, Post-Merger Integration

Eyeo GmbH

Transformation and project management in ad technology and post-merger integrations for multiple company acquisitions
Strategic consulting and solution development for C-level at Eyeo Holding
Project management and coordination for the technology integration process
Integration strategy for using different marketing technologies (such as SSP, DSP, ID management, marketing automation)

Jun 2022 - Sep 2022

4 months

Munich, Germany

Senior Business Consultant Publisher Solutions

Seven.One Media GmbH – Pro7Sat1

Communication and project management in ad technology and publisher management
Strategic consulting, solution development, and stakeholder management
Project management and coordination for various strategic projects
Integration strategy for the use of different marketing technologies

Sep 2021 - May 2022

9 months

Düsseldorf, Germany

Senior Consultant Identity Solutions

IQDigital Media Marketing GmbH

Consulting and project management in identity management / addressability
Planning the publisher integration strategy for identity systems such as LiveRamp
Planning and implementation of a post-cookie management solution including CDP integration
Evaluation of identity solutions (NetId, LiveRamp, ID5, Infosum)
Transforming the business model from a 3rd-party to a 1st-party data solution
Business process analysis and requirements management

Dec 2020 - Jul 2022

1 year 8 months

Gothenburg, Sweden

Senior Business Development Consultant

BurtCorp International

Market research and customer surveys in the area of reporting technologies
Developing and advising on market entry strategy for the DACH region
Advising the board on implementing sales and customer strategies

May 2019 - Nov 2020

1 year 7 months

Munich, Germany

Senior Project Manager Video Ad Server

Seven.One Media GmbH – Pro7Sat1

Project management for video ad server, business, and marketing systems
Project management and consulting in escalation management
Coordination and control of service providers (product, IT, ad tech, departments)
Integration of Virtual Minds AG's online marketing systems and SQL-Services and Maanto Adsuite marketing automation systems
Change, transformation, and stakeholder management with over 60 partners
Requirements management and process analysis
Usage analytics and vendor selection

Sep 2018 - Apr 2019

8 months

Vienna, Austria

Senior Consultant Online Marketing and Restructuring

Purpur Media Vermarktungs GmbH

Project management in restructuring, online marketing models, process management, and business development
Strategy consulting, innovation management, and change management
Consulting in sales and marketing, partner management, ad technology, business transformation, service, and agile product development
Coaching, project management, personnel, and service provider selection

Oct 2017 - Feb 2018

5 months

Cologne, Germany

Senior Consultant Online, Marketing, and Digitalization

Reflects GmbH

Advising management on online marketing, online brand management, digital communication, e-commerce, and retail media
Change management for marketing and agile project management
Digitalization and transformation of internal marketing workflows and technology
Consulting, service provider management, and coaching in brand positioning (performance marketing, SEA, data management, social media)

Jun 2016 - Mar 2020

3 years 10 months

Berlin, Germany

Senior Business Development Consultant

360Dialog

Business development and sales with select clients
Advising the board on implementing technology concepts

Jun 2016 - Mar 2017

10 months

Hamburg, Germany

Senior Consultant Online, Marketing, and E-Commerce

Block Holding

Product development in SEO, e-commerce, retail media, and online marketing
Implementation of innovative customer management solutions (mobile, in-store, online marketing systems, and technical integration)

Jan 2016 - Jun 2016

6 months

London, United Kingdom

Senior Strategy Consultant Programmatic TV

Honeycomb.tv Inc.

Advising the board and management on online marketing technologies and marketing automation in Programmatic TV
Developing a programmatic TV platform based on ad server models, DMP platforms, and TV distribution and data platforms
Developing an international growth strategy in the broadcasting sector
Advising on ad technology and data management platforms
Advising on market positioning and strategy in online marketing

Jul 2015 - Jan 2016

7 months

Munich, Germany

Senior Strategy Consultant Ad-Technology

BrainTalents

Advising on ad technology and programmatic multi-channel strategy for Volkswagen AG
Strategic consulting on online advertising for Volkswagen AG
Advising on ad technology and programmatic marketing for radio companies

Jan 2015 - Jan 2016

1 year 1 month

Zürich, Switzerland

Senior Consultant Business Development, Project Management and Strategy

Swisscom AG

Advising the CEO, Publigroupe, and COO Swisscom/Admeira as a member of the international advisory team
Developing and advising on business cases in digital strategy and ad technology, as well as growth strategy
Business development in online marketing, cross-device and cross-channel marketing for B2C and B2B in the D-A-CH region
Planning projects in data management, attribution, and targeting methods
Managing innovation in ad technology, marketing automation, and online marketing

Dec 2014 - Jun 2015

7 months

Hamburg, Germany

Senior Consultant AdTechnology International

Adform

Advising on ad technology and programmatic for the Austrian and Swiss markets
Business development with selected major clients
Sales and strategic consulting on market entry
Collaborating with the SVP EMEA Publisher Management and CRO

Apr 2013 - Dec 2016

3 years 9 months

Copenhagen, Denmark

Senior Consultant Business Development

GlibHippo

Market development
Business development and sales for an international in-game video monetization network
International client management

Mar 2011 - Mar 2013

2 years 1 month

Küsnacht, Switzerland

Director Strategic Business Development

Goldbach Group AG

Drafted and implemented an international programmatic online marketing strategy, considering agency and ad network structures with an international rollout
Overall project management and stakeholder management for an end-to-end marketing automation system project
Strategic business development and project management in audience targeting, programmatic marketing (DSP, SSP, DMP, social media, video, mobile) and inventory expansion
Project manager for system harmonization and digitization for Goldbach Audience in 6 countries (DACH and CEE)
Project management of data-based targeting models for online, e-commerce, TV, radio, as well as in CMS and CRM
Trend scouting and business development
Team and vendor management, stakeholder management in DACH and CEE
Managing external vendors, contract negotiations and strategic consulting

Jan 2010 - Present

16 years 1 month

Hamburg, Germany

Freelance Consultant

Hildebrandt – Strategisches Online Marketing Consulting

Ad server and marketing technology
Targeting and data management
Marketing strategies
Programmatic marketing strategies
Change management
Project management (traditional, hybrid, agile)
Coaching and mentoring
Traditional strategy and management consulting
Ad management, data management and CRM in e-commerce and marketing
Change management, trend scouting, coaching, mentoring and training

Dec 2009 - Dec 2010

1 year 1 month

Hamburg, Germany

Senior Consultant and Online Project Manager

Norwegian Seafood Export Council

Advising the MD of the Norwegian Seafood Export Council and the consul
Planning, project management and strategy for revamping the German-language website, including website management, CRM, CMS, web design, newsletters, SEM and social media
Further development of the portal and CMS structure, sitemap, design, conception, programming and online marketing guidelines, online brand and communication concept, app development and mobile marketing
Budget planning and selection of service providers
Managing service providers in PR, marketing, online, SEA/SEO with over 20 team members
Innovation management for marketing tasks of the Fisheries Ministry and NSEC
Advising NSEC headquarters, international stakeholder management
Advising the Norwegian Embassy in Berlin

Mar 2008 - Dec 2009

1 year 10 months

Hamburg, Germany

Director Key Account Management International

wunderloop GmbH

Account and stakeholder management for the use of behavioral targeting and marketing attribution products
Analysis of client structures and collaboration with decision-makers
Overall responsibility for managing national and international key accounts
Forecast management (revenue, sales volume, customer satisfaction)
Budget planning and project control
Monitoring and guiding project managers and consultants

Aug 2007 - Feb 2008

7 months

Paris, France

Senior Consultant and Online Marketing Project Manager

Norwegian Seafood Export Council

Planning, project management and strategy for the relaunch of the German-language website in France and Benelux, including website management, CRM, CMS, web design, newsletters, SEM and social media
Development of the portal and CMS structure, sitemap, design, conception, programming and online marketing guidelines, online brand and communication concept, app development and mobile marketing
Budget planning and selection of service providers
Innovation management in B2B and B2C marketing and PR
Advising NSEC headquarters, international stakeholder management
Leading cross-functional teams and agencies

Apr 2005 - Jul 2007

2 years 4 months

Hamburg, Germany

Technical Account Manager Strategic Clients

DoubleClick / Google Inc.

Strategic-technical leadership of international stakeholders
Ensuring the highest customer satisfaction when using DoubleClick products
Special privileges to secure optimal customer relationships
Collaboration with key account managers and support groups
Coordination of support issues and product enhancements
Documentation and management of international projects (targeting, attribution, 360° marketing)
Leadership of the support team in Dublin and conducting workshops

Apr 2001 - Apr 2005

4 years 1 month

Hamburg, Germany

Senior Consultant and Project Manager Online Development

Norwegian Seafood Export Council

Planning and project management of the relaunch of the German-language internet portal for DACH, Benelux, Nordics, including website management, CRM, CMS, web design, newsletters, SEM and social media
Development of the portal and CMS structure, sitemap, design, concept, programming and online marketing specifications, online brand and communication concept, app development and mobile marketing
Budget planning and selection of service providers
Website analysis and user management
Development of the overall online marketing and search engine marketing strategy
Innovation management in B2B and B2C marketing and PR
Consulting the NSEC headquarters, international stakeholder management
Leading multifunctional teams and agencies
Long-term project management over 6 years

Jan 2000 - Feb 2005

5 years 2 months

Hamburg, Germany

Key Account and Project Manager

CGT Werbeagentur / Salon Digital

Consulting, concept development and project management for online marketing strategies (display, email, SEM, SEO, cross-media, social media)
Development of multimedia and mobile applications
Sales and budget responsibility for mid-sized companies, ministries and industries in the DACH region and Europe
Consulting at executive and board level
Conception of SEO, SEM, affiliate and partner programs, entertainment formats, interactive value-added services, contests, ad games, blogs, newsletters, e-commerce and shop systems
Project management with multifunctional teams
Implementation of CMS and shop systems

Jan 1999 - Dec 2000

2 years

Hamburg, Germany

Internet Consultant

d.d.synergy Unternehmensberatungen AG

Sales of e-commerce and CMS software systems (Intershop, Vignette, VIP Gauss)
Development and consulting on shop and community systems
Evaluation and integration of online marketing and online payment methods
Portal development with content management systems
Participation in the evaluation team for the in-house CRM system
Planning and implementation of a web-based shopping environment
Strategy meetings, project management, product development

Jan 1996 - Dec 1999

4 years

Lüneburg, Germany

Managing Director

Bitwerk Webagentur GbR

Founding and leading a multimedia agency with 3 employees while studying

Jan 1994 - Dec 1999

6 years

Lüneburg, Germany

Various Internet Projects

Freelance Consultant

Consulting and execution of international web art projects, gender studies
Projects at the University of Lüneburg, WebArtTransfer

Languages

German

Native

English

Advanced

French

Elementary

Education

Oct 1991 - Jun 2000

University of Lüneburg

Applied Cultural Studies · Lüneburg, Germany

Oct 1987 - Jun 1990

Baugenossenschaft eG

Clerk in Real Estate and Housing Management · Neustadt, Germany

Certifications & licenses

Certified Scrum Master PSM I

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Thorsten Schulz

Experience

Senior Business Consultant and Instore TV Ads Project Manager

MediaMarktSaturn Retail GmbH

Senior Business Consultant, Post-Merger Integration

Eyeo GmbH

Senior Business Consultant Publisher Solutions

Seven.One Media GmbH – Pro7Sat1

Senior Consultant Identity Solutions

IQDigital Media Marketing GmbH

Senior Business Development Consultant

BurtCorp International

Senior Project Manager Video Ad Server

Seven.One Media GmbH – Pro7Sat1

Senior Consultant Online Marketing and Restructuring

Purpur Media Vermarktungs GmbH

Senior Consultant Online, Marketing, and Digitalization

Reflects GmbH

Senior Business Development Consultant

360Dialog

Senior Consultant Online, Marketing, and E-Commerce

Block Holding

Senior Strategy Consultant Programmatic TV

Honeycomb.tv Inc.

Senior Strategy Consultant Ad-Technology

BrainTalents

Senior Consultant Business Development, Project Management and Strategy

Swisscom AG

Senior Consultant AdTechnology International

Adform

Senior Consultant Business Development

GlibHippo

Director Strategic Business Development

Goldbach Group AG

Freelance Consultant

Hildebrandt – Strategisches Online Marketing Consulting

Senior Consultant and Online Project Manager

Norwegian Seafood Export Council

Director Key Account Management International

wunderloop GmbH

Senior Consultant and Online Marketing Project Manager

Norwegian Seafood Export Council

Technical Account Manager Strategic Clients

DoubleClick / Google Inc.

Senior Consultant and Project Manager Online Development

Norwegian Seafood Export Council

Key Account and Project Manager

CGT Werbeagentur / Salon Digital

Internet Consultant

d.d.synergy Unternehmensberatungen AG

Managing Director

Bitwerk Webagentur GbR

Various Internet Projects

Freelance Consultant

Languages

Education

University of Lüneburg

Applied Cultural Studies · Lüneburg, Germany

Baugenossenschaft eG

Clerk in Real Estate and Housing Management · Neustadt, Germany

Certifications & licenses

Certified Scrum Master PSM I

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