Christoph Vierbauch - Head of Digital Transformation and Requirements Definition for Sales, Marketing and Category Management

Recommended expert

Villach, Austria

Experience

Sep 2025 - Present

5 months

Head of Digital Transformation and Requirements Definition for Sales, Marketing and Category Management

Project manager / Business requirements engineer
Digital business developer
Concept creation and requirements management
Process optimization
Advertising effectiveness measurement
Status reporting and stakeholder management with owners
Systems: WordPress, sevDesk

Oct 2024 - Present

1 year 4 months

Project Manager for the Further Development of a B2B Service Platform

Project manager
Business case creation and budget coordination
Status reporting and board work
Leading the project team
Steering concept design, requirements engineering and development
Resource planning
Systems: JIRA

May 2024 - Present

1 year 9 months

Management Consultant, Interim Manager, Project Manager, Platform & Product Owner, Leader

Self-Employed

May 2024 - Jun 2024

2 months

On-site

Creation of a Sales and Marketing Concept for a Clothing Manufacturer

Management consultant
Analysis of the user journey (on-site and off-site)
Analysis of product features
Potential analysis of marketing channels
Creation of marketing, sales and communication plan
Implementation of marketing and sales plan and advertising effectiveness analysis
Category and product management
Systems: Google Analytics, Word

Jan 2024 - Present

2 years 1 month

Setting Up an Omnichannel Retail Company

Program manager and project owner
Creation of strategy paper, business case and P&L plan
Sales, product and logistics planning
Assortment planning, purchasing and procurement
Pricing and campaign planning
Creation of marketing plan
Development of marketing / retail media plan with manufacturers
Planning of marketplace business
Requirements definition (requirements engineering) for an omnichannel online shop including grant processing
Resource planning
Systems: Shopify, PowerPoint, Excel, Word, Google

Jan 2023 - Oct 2023

10 months

Implementation of a new newsletter/email marketing tool

Competitive analysis and tool selection
Requirements gathering and synchronization (Requirements Engineering)
Contract and terms finalization
Managing the implementation into the existing sales platform
Project and financial controlling
Set-up of marketing/category management newsletters
Systems: Emarsys, Maileon, JIRA, Confluence

Oct 2022 - Jun 2023

9 months

Integration of multinational product delivery for an Austrian online retailer

Business owner and program manager
Definition of target countries
Creation of the business case
Analysis of product and category potentials (international category management)
Analysis of project scope and development effort
Requirements engineering
Adaptation of payment, billing and logistics processes
Process and technical implementation
International rollout
Project and financial controlling
Handover to operational sales
Systems: Magento, Akeneo, SAP, JIRA, Confluence

Sep 2022 - Aug 2023

1 year

Implementation of pre-order process including adapted payment, billing and logistics workflows

Business owner and program manager
Process definition with category management and IT
Requirements engineering
Implementing the process into the system landscape
Integration into online sales including defining products and promotions with suppliers
Adaptation of payment, billing and logistics processes
Systems: Magento, SAP, JIRA, Confluence

Sep 2022 - Mar 2023

7 months

Implementation of the dropshipment logistics process

Business owner and program manager
Process definition with category management, logistics, IT and requirements engineering
Adaptation of payment, billing and logistics processes
Implementing the process into the system landscape
Integration into online sales including defining products and promotions with suppliers
Systems: Akeneo, Magento, SAP, LVS, JIRA, Confluence

Aug 2022 - Mar 2023

8 months

Implementation of a digital asset management system into a retailer's omnichannel sales platform

Business owner
Analysis of the internal marketing, product and multimedia landscape
Requirements gathering (Requirements Engineering) and project setup
Analysis of processes and their impact on future site performance and external communication (SEO)
Coordination with category management
Technical implementation
Testing
Handover to operational sales
Systems: Tessa, Akeneo, Magento, SAP, JIRA, Confluence

Mar 2022 - Nov 2022

9 months

Integration of pickup stations as an additional fulfillment option to improve the omnichannel customer experience

Business owner and program manager
Creating the business case
Requirements definition / requirements engineering
Site analysis
Optimizing logistics processes
Commissioning
Planning and executing the marketing campaign and communications
Systems: MyFlexBox, Magento, SAP, WMS

Feb 2022 - Present

4 years

Speaker on digitalization and omnichannel sales

Self-employed

Nov 2021 - Dec 2023

2 years 2 months

Construction and commissioning of a photovoltaic system including storage capacity for charging electric vehicles

Project owner and requirements engineer
Planning and designing the photovoltaic system and power storage including charging station
Creating the business plan
Financial and project controlling
Commissioning
Setting up reporting and analytics
Systems: PowerPoint, M-TEC Emergy Butler

Oct 2021 - Feb 2024

2 years 5 months

Project manager and requirements engineer for all digital and e-commerce agendas to advance an Austrian company

Project management
Market analysis
Defining, steering and implementing milestones
Enhancing the digital presence and sales tools and channels based on conversion rate
Developing omnichannel processes (e.g., dropshipping, marketplace, endless aisle, pre-orders)
Increasing quality traffic and conversion rate
Pricing optimization and price-driven execution of marketing campaigns (performance and digital marketing)
Setting up pricing reporting including competitor comparison
Establishing product category-based reporting (category management reporting)
Implementing AI-based sales planning
Requirements engineering
Optimizing fulfillment and logistics processes
Systems: Google Analytics, Google Ads, Magento, Mirakl, Emarsys, Akeneo PIM, Feed Dynamix, SAP

Jun 2021 - Feb 2022

9 months

Switching platform development agency

Project owner
Sourcing a new development agency
Onboarding the development agency
Building the operating model
Systems: JIRA, Confluence

May 2020 - Apr 2024

4 years

Guntramsdorf, Austria

Head of E-Commerce

MTH Retail Group

May 2020 - Feb 2024

3 years 10 months

Building and implementing a reporting and dashboard concept for an omnichannel retail group

Gathering and approving requirements for reports and dashboards (requirements engineering)
Project management
E-commerce analyses (time-based): revenue, sales, margin, traffic, conversion rate, cost-to-revenue ratio, etc.
Analysis of product and category sales
Analysis of marketing activities and sales by channels and campaigns
Measuring and optimizing ad effectiveness
Managing analytics developers
Systems: Excel, Tableau, Google Analytics, PIM

May 2020 - Aug 2022

2 years 4 months

Building the strategic and operational e-commerce organization

Business owner
Design and introduction of a sales-driven target organization
Know-how transfer and development
Design and launch of an online sales and campaign concept
Recruiting employees
Optimizing inventory management and availability
Building e-commerce category management and assortment control
Sales planning at product and category level
Introducing e-commerce KPIs to the company and setting up e-commerce and product/category management reporting
Achieving a revenue increase by a factor of 3-4
Systems: Confluence, PowerPoint, Google Analytics, Tableau

May 2020 - Apr 2022

2 years

Introduction of a new omnichannel sales platform

Business and product owner, program manager
Relaunch of sales systems (online shop, PIM, DAM, ERP, WMS, feed management tool) for two online shops/brands
Introduction of new payment methods including pay in store, click & collect, product recommendations and reviews
Design and optimization of additional processes: pre-order, endless aisle and drop shipment/supply chain optimization
Requirements engineering
Definition, design and testing of payment and billing processes
Definition of requirements, user stories and epics
Increasing the conversion rate by a factor of 3-4
Project and financial controlling
Systems: Magento, Akeneo, Tessa, SAP, WMS, Feed Dynamix, Emarsys, JIRA, Confluence

May 2020 - Sep 2021

1 year 5 months

Setting up online marketing, performance marketing and retail media measures

Business and product owner, program manager
Optimizing email marketing, SEA, SEO and price comparison engines
Developing business case and requirements
Introducing affiliate marketing, Bing marketing, display & programmatic marketing and further expanding price comparison marketing
Introducing initial monetization measures for cost refinancing (selling page content, package inserts, etc.)
Optimizing performance marketing revenue based on price/pricing black and white lists (e.g. Google Ads, price comparison sites)
Increasing revenue by a factor of 2 through performance marketing
Systems: Google Analytics, Google Ads, Google Merchant Center, Tableau, Feed Dynamix, Confluence

Oct 2019 - Apr 2020

7 months

Ingolstadt, Germany

Head of E-Commerce Sales and Campaign Management

MediaMarkt eBusiness & Saturn online GmbH

Sep 2019 - Dec 2023

4 years 4 months

Planning, preparation and execution of major marketing and promotion campaigns (e.g., Black Sale)

Business owner and program manager
Campaign planning / campaigning
Creating the business plan
Defining product sales measures
Campaigning based on category management
Pricing campaigns
Marketing planning and scheduling
Promotion campaigns / retail media
Achieved a 30% revenue increase through campaigns
Project and financial control
Tools: PowerPoint, Google Analytics, Google Ads, Excel

Sep 2019 - Apr 2020

8 months

Building an organizational unit for sales and campaign management in an international e-commerce organization

Project leader
Building the organization and sourcing staff
Managing performance marketing, including category management
Planning and implementing campaigns at product and category level (category management campaign planning)
Pricing
Implementing promotion campaigns
Assortment management
Planning sales, distribution and category management
Publishing products and categories on marketplaces (category management on marketplaces)
Creating requirements for marketplaces
Tools: Google Analytics, PowerPoint, Mirakl

Jun 2019 - Sep 2019

4 months

Optimizing two electronics retailers' webshops for performance marketing, conversion rate and availability

Project management and planning, as well as requirements engineering
Analyzing weaknesses
Documenting and managing optimizations
Communication management
Tools: Google Analytics, PowerPoint

Jun 2019 - Sep 2019

4 months

Managing a pilot project to sell four-wheeled vehicles / cars through an electronics retailer's webshop

Project management and planning
Communication management
Defining processes and requirements engineering
Defining, designing and testing payment and billing processes
Legal contract review and negotiation
Tools: Word, PowerPoint, Confluence

Jan 2019 - Jun 2019

6 months

Developing a new customer-oriented shipping cost strategy for two electronics retailers based on a business case

Developing the business case templates
Coordinating the calculation of business cases
Preparing a presentation for the board
Systems: Excel, PowerPoint

Sep 2018 - Apr 2019

8 months

Implementing a customer ordering process in brick-and-mortar stores with delivery to the customer (Endless Aisle)

Managing brand requirements and interests
Further development of the topic for the web shop and stores
Requirements Engineering
Defining and optimizing the billing process

Jun 2018 - Sep 2019

1 year 4 months

Project management for rolling out an in-store video consultation service for online customers at an electronics retailer

Project management and planning, Product Owner
Creating the business case
Strategic development of the service
Defining products and categories (Category Management)
Communication management
Planning and conducting staff training
Developing service collaborations with industry partners
Coordinating the training and rollout
Requirements Engineering
Systems: GoInstore, Excel, SharePoint

Jun 2018 - Sep 2019

1 year 4 months

Ingolstadt, Germany

Senior Manager Business Development

Saturn online GmbH

Jun 2018 - May 2019

1 year

Project management for the integration of an @ Home service (installation, setup, etc.) as a complement to the traditional

Operational project management and planning
Strategic development of the service for web shop sales
Managing campaigns (product & service) with service providers and industry partners
Conducting NPS surveys

Nov 2017 - May 2018

7 months

Project management of the rollout of an omnichannel sales platform for an electronics retail group in Spain and Portugal

Project management and planning, Product Owner
Virtual leadership of the PMO, country project management, E2E process managers and IT project managers
Communication management
Definition and optimization of processes in marketing, sales, marketplace, billing and logistics
Requirements management (Requirements Engineering)
Coordination of training and rollout
Systems: PowerPoint, Excel, Word, Confluence, JIRA

Nov 2017 - May 2018

7 months

Ingolstadt, Germany

International Project Manager for the rollout of the omnichannel sales platform

MediaMarktSaturn Retail Concepts

Mar 2017 - Dec 2017

10 months

Further development of the operating model of an omnichannel electronics retail group

Committee management
Management of specialized topics
Efficiency improvement by identifying dependencies and synchronizing related issues
Optimization of category management

Mar 2017 - Dec 2017

10 months

Ingolstadt, Germany

Corporate Committee Manager (Holding) & Operating Model Coordinator (Holding)

MediaMarktSaturn Retail Group

Oct 2016 - Feb 2017

5 months

Set-up of an implementation program for the rollout of an omnichannel sales platform of an electronics retailer to further

Project management and requirements engineering
Project set-up (project plan, project organization, costs, business plan)
Coordination with stakeholders (business units, IT, finance, logistics etc.)
Systems: PowerPoint, Confluence

May 2016 - Sep 2016

5 months

Subproject lead for setting up sales processes at an online pure player

Subproject lead for introducing e-commerce processes
Identifying requirements (requirements engineering) and efforts
Coordinating the subproject budget
Planning employee trainings
Systems: MS Project, Confluence, JIRA

Nov 2015 - Feb 2017

1 year 4 months

Coordination and strategic development of the omnichannel roadmap for an electronics retail group

Product Owner / Requirements Engineering
Analysis of the omnichannel customer journey and experience
Trend analysis and best practice screening
Initial setup of the omnichannel roadmap
Managing selected projects on behalf of the program leadership (VP Multichannel)
Creating a visual representation of the omnichannel roadmap vision (multichannel roadmap story)
Preparing committee documents for the operational implementation of the roadmap and individual topics (budget, status reporting)
Setting up a cross-department roadmap to identify dependencies and synergies with CRM, SCM, brand management, services and new store formats
Systems: PowerPoint, Excel, Confluence

Jun 2015 - Feb 2017

1 year 9 months

Ingolstadt, Germany

Multichannel specialist / multichannel business roadmap coordinator

MediaMarktSaturn Retail Concepts

Jun 2015 - Oct 2015

5 months

Production of an omnichannel image film for transparent presentation of the omnichannel capabilities of an electronics retail

Project planning
Script writing
Budget planning
Managing the production company

Jul 2014 - May 2015

11 months

Lead PMO for program management to implement international omnichannel sales processes for the electric vehicle fleet

PMO of the project management
Operational control of the project (project milestone planning, status reporting, risk management)
Supporting the subproject managers
Driving and coordinating technical clarifications and decisions
Subproject manager for the consulting firm
Requirements engineering
Project and financial controlling
Systems: MS Project, PowerPoint, Excel, Word

Feb 2014 - Jun 2014

5 months

Building the process model for an energy group's internal department to manage external service providers for

Project planning and control
Process analysis through workshops and individual interviews
Documentation of processes and results
Alignment of results with the specialist departments and department management
Presentation of results

Jan 2014 - May 2015

1 year 5 months

Munich, Germany

Management Consultant

Accenture GmbH - Management Consulting

Sep 2012 - Dec 2013

1 year 4 months

Functional enhancement of the omnichannel order management system for an electrical goods retail group

Product Owner
Business Analyst
Analysis of business processes
Definition of requirements, user stories, and epics (requirements engineering)
Development of business concepts for IT implementation and requirements management
Definition and testing of billing and logistics processes
Documentation of order management system tasks
Systems: order management, accounts receivable management, Oracle, JIRA, Confluence

Aug 2012 - Aug 2012

1 month

Initiative to optimize order and invoice receipt processes

Planning and preparation of the initiative to optimize order and invoice receipt processes
Systems: PowerPoint, Excel

Sep 2011 - Jun 2012

10 months

As-is analysis and optimization of processes and organizational capacities in supplier change and customer management

Project management
Analysis and evaluation of current processes based on legal requirements
Analysis of organizational structure
Analysis and prioritization of optimization potentials
Coordination, execution, and moderation of process workshops
Definition of CRM, sales, billing, WiM, EDM, and GPKE processes
Modeling processes using BPMN 2.0
Definition of SAP/CRM interfaces for customer management processes
Documentation of project results
Systems: Excel, SAP IS-U, CRM

May 2011 - Aug 2011

4 months

Process definition and support of a subproject to implement smart meter sales processes for the sales unit

PMO and support for subproject management
Analysis and design of metering point operator and metering service provider processes based on legal requirements (BNetzA)
Analysis of CRM and SAP IT platforms
Coordination, facilitation and moderation of process workshops
Requirements engineering
Definition of sales, billing, WiM, EDM, and GPKE processes
Modeling using eEPK
Documentation of project results
Systems: SAP IS-U, Excel

Jan 2011 - Apr 2011

4 months

Establishing process management for an e-mobility start-up of a German energy group

Definition and implementation of the start-up's process landscape
Conducting and facilitating one-on-one meetings and workshops to gather information
Development of the process manual
Definition of modeling conventions
Definition and alignment of process model components (value chain, organizational chart, systems, processes, etc.)
Quality assurance and optimization of business processes based on the eEPK modeling standard
Product owner
Systems: iGrafx, Word

Jan 2011 - Jan 2011

1 month

Information workshops at energy suppliers on change processes in metering (meter operation,

Explanation of the contents, scopes, deadlines, and data exchange formats of the regulation
Presentation of WiM and EDM processes
Evaluation of open issues in the regulation
Analysis of the impact on existing process and IT landscape, especially SAP (sales and billing processes)
Definition of an energy supplier's strategic direction based on the regulation
Development of action recommendations as preparation for operational implementation
Systems: iGrafx, PowerPoint, Word

Aug 2010 - Dec 2013

3 years 5 months

Coordination, maintenance, and further design of a reference process model for an energy supplier

Project management and product owner
Maintenance of the process model / process manual
Identification, modeling, and revision of energy industry business processes using eEPK and BPMN 2.0
Analysis and implementation of legal requirements of the energy industry from the Federal Network Agency
Design and delivery of employee training on process modeling and iGrafx
Coordination and moderation of process workshops and process consulting
Systems: iGrafx, PowerPoint

Aug 2010 - Dec 2013

3 years 5 months

Munich, Germany

Management Consultant

Process Management Consulting GmbH

Jan 2010 - Apr 2010

4 months

Munich, Germany

Diploma candidate in electric mobility business model development

Process Management Consulting GmbH

Oct 2009 - Dec 2013

4 years 3 months

Further development of concepts and business models to meet the requirements of the electric mobility sector

Development of business models and concepts for electric mobility
Development of electric mobility offerings
Analysis and definition of sales and billing processes
Research on electric mobility and business model development
Conducting workshops for energy utilities on business model development in electric mobility
Creation of an empirical study and its documentation
Support for national electric mobility projects
Systems: PowerPoint, Word, iGrafx

Jul 2009 - Dec 2009

6 months

Development of a fictional process model for energy utilities

Development of a process manual
Design of a process model
Identification of business processes
Analysis of the legal framework of the energy sector (Federal Network Agency)
Modeling business processes with iGrafx Flow
Product owner
Preparation of documentation and presentations
Systems: iGrafx, PowerPoint

Jul 2009 - Dec 2009

6 months

Munich, Germany

Intern

Process Management Consulting GmbH

Assisted with a study analyzing and presenting the online presence of energy utilities
Assisted in creating a reference process model for energy utilities and electric mobility

Jul 2009 - Nov 2009

5 months

Web study 2009 – Nationwide analysis of the websites of German energy utilities

Supported project management
Evaluated the online presence of energy utilities based on defined criteria
Assessed end-to-end website processes
Conducted quality checks of call center processes
Documented and analyzed study results
Presented findings
Systems: Excel, PowerPoint

Jul 2008 - Aug 2008

2 months

Salzburg, Austria

Intern, Dispatch & Logistics

M. Kaindl GmbH

Oct 2007 - Jun 2008

9 months

Setting up cost accounting for an Austrian tool manufacturer

Project management and planning
Supporting management
Identifying cost types, cost centers and cost objects within the company
Internal communication with department heads
Initial setup of cost accounting
Coordinating implementation in Microsoft Dynamics (Axapta)
Systems: Microsoft Dynamics

Oct 2007 - Jun 2008

9 months

Salzburg, Austria

Project management, cost accounting / controlling

Alpen-Maykestag GmbH

Jul 2007 - Sep 2007

3 months

Salzburg, Austria

Intern, Export Sales Department

Alpen-Maykestag GmbH

Jul 2005 - Aug 2006

1 year 2 months

Klagenfurt am Wörthersee, Austria

Active duty & contract soldier

Militärkommando Kärnten

May 2005 - Jun 2005

2 months

Conceptual design of a biogas plant

Identifying suitable biogenic residues for the biogas plant and determining their quantities and sources
Planning, design and structural engineering of the biogas plant
Project cost calculation

Summary

With over 15 years of experience as a structured management consultant, empathetic leader and digital business developer, I guide companies to measurable success through customer-focused strategy development, strong operational execution and result measurability.
I bring not only deep expertise but also hands-on market and customer experience.
With many years of leading complex international projects, digital transformations, and building and restructuring organizational structures, I make sure business models are not just planned but effectively and scalably realized.

Skills

Professional:

Digital & Omnichannel Sales (Revenue And Conversion Increase [Factor 3-4])
Digital & Performance Marketing (Efficiency Increase Up To 40%)
E-commerce, Pricing, Category Management, Fulfillment, Logistics
Digital & Omnichannel Operations (Marketing, Sales, Category Management, Logistics)
Advertising / Retail Media / Trade Marketing
Digital & Omnichannel Customer Experience & Journeys
Sales, Ad Performance And Web Analytics

Methodology:

Team Leadership And Management
Program & Project Implementations, International Rollouts
Strategy Consulting, Concept Development And Business Development
Agile Project Management, Scrum Product Ownership (User Stories, Epics), Scrum Master, Requirements Engineering
Process Management
Digital Transformation, Change Management And Organizational Development

Industries:

Retail
Energy & Photovoltaics
Electric Mobility
Automotive
Manufacturing

Systems / It:

Microsoft Office
Atlassian Confluence
Online Shops: Shopify, Magento, Woocommerce, Mirakl
Emarsys
Feed Management: Feed Dynamix
Pim: Akeneo, Stibo
Erp: Sap, Ms Dynamics Ax, Oracle
Warehouse Management Systems
Crm
Order Management
Ticketing Systems: Jira, Gitlab
Project Management: Ms Project
Experience With In-house Developed Systems

Languages

German

Advanced

English

Advanced

Education

Oct 2005 - Jun 2010

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Master's degree (FH) · Business Studies

Oct 2000 - Jun 2005

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High School Diploma / Vocational Baccalaureate · Environmental Engineering

Certifications & licenses

Scrum Product Owner

Boris Gloger

PRINCE2 Foundation Certification

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