Christoph (J.) Vierbauch
Head of Digital Transformation and Requirements Definition for Sales, Marketing and Category Management
Experience
Head of Digital Transformation and Requirements Definition for Sales, Marketing and Category Management
- Project manager / Business requirements engineer
- Digital business developer
- Concept creation and requirements management
- Process optimization
- Advertising effectiveness measurement
- Status reporting and stakeholder management with owners
- Systems: WordPress, sevDesk
Project Manager for the Further Development of a B2B Service Platform
- Project manager
- Business case creation and budget coordination
- Status reporting and board work
- Leading the project team
- Steering concept design, requirements engineering and development
- Resource planning
- Systems: JIRA
Management Consultant, Interim Manager, Project Manager, Platform & Product Owner, Leader
Self-Employed
Creation of a Sales and Marketing Concept for a Clothing Manufacturer
- Management consultant
- Analysis of the user journey (on-site and off-site)
- Analysis of product features
- Potential analysis of marketing channels
- Creation of marketing, sales and communication plan
- Implementation of marketing and sales plan and advertising effectiveness analysis
- Category and product management
- Systems: Google Analytics, Word
Setting Up an Omnichannel Retail Company
- Program manager and project owner
- Creation of strategy paper, business case and P&L plan
- Sales, product and logistics planning
- Assortment planning, purchasing and procurement
- Pricing and campaign planning
- Creation of marketing plan
- Development of marketing / retail media plan with manufacturers
- Planning of marketplace business
- Requirements definition (requirements engineering) for an omnichannel online shop including grant processing
- Resource planning
- Systems: Shopify, PowerPoint, Excel, Word, Google
Implementation of a new newsletter/email marketing tool
- Competitive analysis and tool selection
- Requirements gathering and synchronization (Requirements Engineering)
- Contract and terms finalization
- Managing the implementation into the existing sales platform
- Project and financial controlling
- Set-up of marketing/category management newsletters
- Systems: Emarsys, Maileon, JIRA, Confluence
Integration of multinational product delivery for an Austrian online retailer
- Business owner and program manager
- Definition of target countries
- Creation of the business case
- Analysis of product and category potentials (international category management)
- Analysis of project scope and development effort
- Requirements engineering
- Adaptation of payment, billing and logistics processes
- Process and technical implementation
- International rollout
- Project and financial controlling
- Handover to operational sales
- Systems: Magento, Akeneo, SAP, JIRA, Confluence
Implementation of pre-order process including adapted payment, billing and logistics workflows
- Business owner and program manager
- Process definition with category management and IT
- Requirements engineering
- Implementing the process into the system landscape
- Integration into online sales including defining products and promotions with suppliers
- Adaptation of payment, billing and logistics processes
- Systems: Magento, SAP, JIRA, Confluence
Implementation of the dropshipment logistics process
- Business owner and program manager
- Process definition with category management, logistics, IT and requirements engineering
- Adaptation of payment, billing and logistics processes
- Implementing the process into the system landscape
- Integration into online sales including defining products and promotions with suppliers
- Systems: Akeneo, Magento, SAP, LVS, JIRA, Confluence
Implementation of a digital asset management system into a retailer's omnichannel sales platform
- Business owner
- Analysis of the internal marketing, product and multimedia landscape
- Requirements gathering (Requirements Engineering) and project setup
- Analysis of processes and their impact on future site performance and external communication (SEO)
- Coordination with category management
- Technical implementation
- Testing
- Handover to operational sales
- Systems: Tessa, Akeneo, Magento, SAP, JIRA, Confluence
Integration of pickup stations as an additional fulfillment option to improve the omnichannel customer experience
- Business owner and program manager
- Creating the business case
- Requirements definition / requirements engineering
- Site analysis
- Optimizing logistics processes
- Commissioning
- Planning and executing the marketing campaign and communications
- Systems: MyFlexBox, Magento, SAP, WMS
Speaker on digitalization and omnichannel sales
Self-employed
Construction and commissioning of a photovoltaic system including storage capacity for charging electric vehicles
- Project owner and requirements engineer
- Planning and designing the photovoltaic system and power storage including charging station
- Creating the business plan
- Financial and project controlling
- Commissioning
- Setting up reporting and analytics
- Systems: PowerPoint, M-TEC Emergy Butler
Project manager and requirements engineer for all digital and e-commerce agendas to advance an Austrian company
- Project management
- Market analysis
- Defining, steering and implementing milestones
- Enhancing the digital presence and sales tools and channels based on conversion rate
- Developing omnichannel processes (e.g., dropshipping, marketplace, endless aisle, pre-orders)
- Increasing quality traffic and conversion rate
- Pricing optimization and price-driven execution of marketing campaigns (performance and digital marketing)
- Setting up pricing reporting including competitor comparison
- Establishing product category-based reporting (category management reporting)
- Implementing AI-based sales planning
- Requirements engineering
- Optimizing fulfillment and logistics processes
- Systems: Google Analytics, Google Ads, Magento, Mirakl, Emarsys, Akeneo PIM, Feed Dynamix, SAP
Switching platform development agency
- Project owner
- Sourcing a new development agency
- Onboarding the development agency
- Building the operating model
- Systems: JIRA, Confluence
Head of E-Commerce
MTH Retail Group
Building and implementing a reporting and dashboard concept for an omnichannel retail group
- Gathering and approving requirements for reports and dashboards (requirements engineering)
- Project management
- E-commerce analyses (time-based): revenue, sales, margin, traffic, conversion rate, cost-to-revenue ratio, etc.
- Analysis of product and category sales
- Analysis of marketing activities and sales by channels and campaigns
- Measuring and optimizing ad effectiveness
- Managing analytics developers
- Systems: Excel, Tableau, Google Analytics, PIM
Building the strategic and operational e-commerce organization
- Business owner
- Design and introduction of a sales-driven target organization
- Know-how transfer and development
- Design and launch of an online sales and campaign concept
- Recruiting employees
- Optimizing inventory management and availability
- Building e-commerce category management and assortment control
- Sales planning at product and category level
- Introducing e-commerce KPIs to the company and setting up e-commerce and product/category management reporting
- Achieving a revenue increase by a factor of 3-4
- Systems: Confluence, PowerPoint, Google Analytics, Tableau
Introduction of a new omnichannel sales platform
- Business and product owner, program manager
- Relaunch of sales systems (online shop, PIM, DAM, ERP, WMS, feed management tool) for two online shops/brands
- Introduction of new payment methods including pay in store, click & collect, product recommendations and reviews
- Design and optimization of additional processes: pre-order, endless aisle and drop shipment/supply chain optimization
- Requirements engineering
- Definition, design and testing of payment and billing processes
- Definition of requirements, user stories and epics
- Increasing the conversion rate by a factor of 3-4
- Project and financial controlling
- Systems: Magento, Akeneo, Tessa, SAP, WMS, Feed Dynamix, Emarsys, JIRA, Confluence
Setting up online marketing, performance marketing and retail media measures
- Business and product owner, program manager
- Optimizing email marketing, SEA, SEO and price comparison engines
- Developing business case and requirements
- Introducing affiliate marketing, Bing marketing, display & programmatic marketing and further expanding price comparison marketing
- Introducing initial monetization measures for cost refinancing (selling page content, package inserts, etc.)
- Optimizing performance marketing revenue based on price/pricing black and white lists (e.g. Google Ads, price comparison sites)
- Increasing revenue by a factor of 2 through performance marketing
- Systems: Google Analytics, Google Ads, Google Merchant Center, Tableau, Feed Dynamix, Confluence
Head of E-Commerce Sales and Campaign Management
MediaMarkt eBusiness & Saturn online GmbH
Planning, preparation and execution of major marketing and promotion campaigns (e.g., Black Sale)
- Business owner and program manager
- Campaign planning / campaigning
- Creating the business plan
- Defining product sales measures
- Campaigning based on category management
- Pricing campaigns
- Marketing planning and scheduling
- Promotion campaigns / retail media
- Achieved a 30% revenue increase through campaigns
- Project and financial control
- Tools: PowerPoint, Google Analytics, Google Ads, Excel
Building an organizational unit for sales and campaign management in an international e-commerce organization
- Project leader
- Building the organization and sourcing staff
- Managing performance marketing, including category management
- Planning and implementing campaigns at product and category level (category management campaign planning)
- Pricing
- Implementing promotion campaigns
- Assortment management
- Planning sales, distribution and category management
- Publishing products and categories on marketplaces (category management on marketplaces)
- Creating requirements for marketplaces
- Tools: Google Analytics, PowerPoint, Mirakl
Optimizing two electronics retailers' webshops for performance marketing, conversion rate and availability
- Project management and planning, as well as requirements engineering
- Analyzing weaknesses
- Documenting and managing optimizations
- Communication management
- Tools: Google Analytics, PowerPoint
Managing a pilot project to sell four-wheeled vehicles / cars through an electronics retailer's webshop
- Project management and planning
- Communication management
- Defining processes and requirements engineering
- Defining, designing and testing payment and billing processes
- Legal contract review and negotiation
- Tools: Word, PowerPoint, Confluence
Developing a new customer-oriented shipping cost strategy for two electronics retailers based on a business case
- Developing the business case templates
- Coordinating the calculation of business cases
- Preparing a presentation for the board
- Systems: Excel, PowerPoint
Implementing a customer ordering process in brick-and-mortar stores with delivery to the customer (Endless Aisle)
- Managing brand requirements and interests
- Further development of the topic for the web shop and stores
- Requirements Engineering
- Defining and optimizing the billing process
Project management for rolling out an in-store video consultation service for online customers at an electronics retailer
- Project management and planning, Product Owner
- Creating the business case
- Strategic development of the service
- Defining products and categories (Category Management)
- Communication management
- Planning and conducting staff training
- Developing service collaborations with industry partners
- Coordinating the training and rollout
- Requirements Engineering
- Systems: GoInstore, Excel, SharePoint
Senior Manager Business Development
Saturn online GmbH
Project management for the integration of an @ Home service (installation, setup, etc.) as a complement to the traditional
- Operational project management and planning
- Strategic development of the service for web shop sales
- Managing campaigns (product & service) with service providers and industry partners
- Conducting NPS surveys
Project management of the rollout of an omnichannel sales platform for an electronics retail group in Spain and Portugal
- Project management and planning, Product Owner
- Virtual leadership of the PMO, country project management, E2E process managers and IT project managers
- Communication management
- Definition and optimization of processes in marketing, sales, marketplace, billing and logistics
- Requirements management (Requirements Engineering)
- Coordination of training and rollout
- Systems: PowerPoint, Excel, Word, Confluence, JIRA
International Project Manager for the rollout of the omnichannel sales platform
MediaMarktSaturn Retail Concepts
Further development of the operating model of an omnichannel electronics retail group
- Committee management
- Management of specialized topics
- Efficiency improvement by identifying dependencies and synchronizing related issues
- Optimization of category management
Corporate Committee Manager (Holding) & Operating Model Coordinator (Holding)
MediaMarktSaturn Retail Group
Set-up of an implementation program for the rollout of an omnichannel sales platform of an electronics retailer to further
- Project management and requirements engineering
- Project set-up (project plan, project organization, costs, business plan)
- Coordination with stakeholders (business units, IT, finance, logistics etc.)
- Systems: PowerPoint, Confluence
Subproject lead for setting up sales processes at an online pure player
- Subproject lead for introducing e-commerce processes
- Identifying requirements (requirements engineering) and efforts
- Coordinating the subproject budget
- Planning employee trainings
- Systems: MS Project, Confluence, JIRA
Coordination and strategic development of the omnichannel roadmap for an electronics retail group
- Product Owner / Requirements Engineering
- Analysis of the omnichannel customer journey and experience
- Trend analysis and best practice screening
- Initial setup of the omnichannel roadmap
- Managing selected projects on behalf of the program leadership (VP Multichannel)
- Creating a visual representation of the omnichannel roadmap vision (multichannel roadmap story)
- Preparing committee documents for the operational implementation of the roadmap and individual topics (budget, status reporting)
- Setting up a cross-department roadmap to identify dependencies and synergies with CRM, SCM, brand management, services and new store formats
- Systems: PowerPoint, Excel, Confluence
Multichannel specialist / multichannel business roadmap coordinator
MediaMarktSaturn Retail Concepts
Production of an omnichannel image film for transparent presentation of the omnichannel capabilities of an electronics retail
- Project planning
- Script writing
- Budget planning
- Managing the production company
Lead PMO for program management to implement international omnichannel sales processes for the electric vehicle fleet
- PMO of the project management
- Operational control of the project (project milestone planning, status reporting, risk management)
- Supporting the subproject managers
- Driving and coordinating technical clarifications and decisions
- Subproject manager for the consulting firm
- Requirements engineering
- Project and financial controlling
- Systems: MS Project, PowerPoint, Excel, Word
Building the process model for an energy group's internal department to manage external service providers for
- Project planning and control
- Process analysis through workshops and individual interviews
- Documentation of processes and results
- Alignment of results with the specialist departments and department management
- Presentation of results
Management Consultant
Accenture GmbH - Management Consulting
Functional enhancement of the omnichannel order management system for an electrical goods retail group
- Product Owner
- Business Analyst
- Analysis of business processes
- Definition of requirements, user stories, and epics (requirements engineering)
- Development of business concepts for IT implementation and requirements management
- Definition and testing of billing and logistics processes
- Documentation of order management system tasks
- Systems: order management, accounts receivable management, Oracle, JIRA, Confluence
Initiative to optimize order and invoice receipt processes
- Planning and preparation of the initiative to optimize order and invoice receipt processes
- Systems: PowerPoint, Excel
As-is analysis and optimization of processes and organizational capacities in supplier change and customer management
- Project management
- Analysis and evaluation of current processes based on legal requirements
- Analysis of organizational structure
- Analysis and prioritization of optimization potentials
- Coordination, execution, and moderation of process workshops
- Definition of CRM, sales, billing, WiM, EDM, and GPKE processes
- Modeling processes using BPMN 2.0
- Definition of SAP/CRM interfaces for customer management processes
- Documentation of project results
- Systems: Excel, SAP IS-U, CRM
Process definition and support of a subproject to implement smart meter sales processes for the sales unit
- PMO and support for subproject management
- Analysis and design of metering point operator and metering service provider processes based on legal requirements (BNetzA)
- Analysis of CRM and SAP IT platforms
- Coordination, facilitation and moderation of process workshops
- Requirements engineering
- Definition of sales, billing, WiM, EDM, and GPKE processes
- Modeling using eEPK
- Documentation of project results
- Systems: SAP IS-U, Excel
Establishing process management for an e-mobility start-up of a German energy group
- Definition and implementation of the start-up's process landscape
- Conducting and facilitating one-on-one meetings and workshops to gather information
- Development of the process manual
- Definition of modeling conventions
- Definition and alignment of process model components (value chain, organizational chart, systems, processes, etc.)
- Quality assurance and optimization of business processes based on the eEPK modeling standard
- Product owner
- Systems: iGrafx, Word
Information workshops at energy suppliers on change processes in metering (meter operation,
- Explanation of the contents, scopes, deadlines, and data exchange formats of the regulation
- Presentation of WiM and EDM processes
- Evaluation of open issues in the regulation
- Analysis of the impact on existing process and IT landscape, especially SAP (sales and billing processes)
- Definition of an energy supplier's strategic direction based on the regulation
- Development of action recommendations as preparation for operational implementation
- Systems: iGrafx, PowerPoint, Word
Coordination, maintenance, and further design of a reference process model for an energy supplier
- Project management and product owner
- Maintenance of the process model / process manual
- Identification, modeling, and revision of energy industry business processes using eEPK and BPMN 2.0
- Analysis and implementation of legal requirements of the energy industry from the Federal Network Agency
- Design and delivery of employee training on process modeling and iGrafx
- Coordination and moderation of process workshops and process consulting
- Systems: iGrafx, PowerPoint
Management Consultant
Process Management Consulting GmbH
Diploma candidate in electric mobility business model development
Process Management Consulting GmbH
Further development of concepts and business models to meet the requirements of the electric mobility sector
- Development of business models and concepts for electric mobility
- Development of electric mobility offerings
- Analysis and definition of sales and billing processes
- Research on electric mobility and business model development
- Conducting workshops for energy utilities on business model development in electric mobility
- Creation of an empirical study and its documentation
- Support for national electric mobility projects
- Systems: PowerPoint, Word, iGrafx
Development of a fictional process model for energy utilities
- Development of a process manual
- Design of a process model
- Identification of business processes
- Analysis of the legal framework of the energy sector (Federal Network Agency)
- Modeling business processes with iGrafx Flow
- Product owner
- Preparation of documentation and presentations
- Systems: iGrafx, PowerPoint
Intern
Process Management Consulting GmbH
- Assisted with a study analyzing and presenting the online presence of energy utilities
- Assisted in creating a reference process model for energy utilities and electric mobility
Web study 2009 – Nationwide analysis of the websites of German energy utilities
- Supported project management
- Evaluated the online presence of energy utilities based on defined criteria
- Assessed end-to-end website processes
- Conducted quality checks of call center processes
- Documented and analyzed study results
- Presented findings
- Systems: Excel, PowerPoint
Intern, Dispatch & Logistics
M. Kaindl GmbH
Setting up cost accounting for an Austrian tool manufacturer
- Project management and planning
- Supporting management
- Identifying cost types, cost centers and cost objects within the company
- Internal communication with department heads
- Initial setup of cost accounting
- Coordinating implementation in Microsoft Dynamics (Axapta)
- Systems: Microsoft Dynamics
Project management, cost accounting / controlling
Alpen-Maykestag GmbH
Intern, Export Sales Department
Alpen-Maykestag GmbH
Active duty & contract soldier
Militärkommando Kärnten
Conceptual design of a biogas plant
- Identifying suitable biogenic residues for the biogas plant and determining their quantities and sources
- Planning, design and structural engineering of the biogas plant
- Project cost calculation
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Retail (12 years), Professional Services (7 years), Energy (7 years), Automotive (5.5 years), Information Technology (4.5 years), and Utilities (3.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Project Management (16.5 years), Product Development (11.5 years), Strategy (10.5 years), Marketing (10 years), Information Technology (9 years), and Sales (9 years).
Summary
- With over 15 years of experience as a structured management consultant, empathetic leader and digital business developer, I guide companies to measurable success through customer-focused strategy development, strong operational execution and result measurability.
- I bring not only deep expertise but also hands-on market and customer experience.
- With many years of leading complex international projects, digital transformations, and building and restructuring organizational structures, I make sure business models are not just planned but effectively and scalably realized.
Skills
Professional:
- Digital & Omnichannel Sales (Revenue And Conversion Increase [Factor 3-4])
- Digital & Performance Marketing (Efficiency Increase Up To 40%)
- E-commerce, Pricing, Category Management, Fulfillment, Logistics
- Digital & Omnichannel Operations (Marketing, Sales, Category Management, Logistics)
- Advertising / Retail Media / Trade Marketing
- Digital & Omnichannel Customer Experience & Journeys
- Sales, Ad Performance And Web Analytics
Methodology:
- Team Leadership And Management
- Program & Project Implementations, International Rollouts
- Strategy Consulting, Concept Development And Business Development
- Agile Project Management, Scrum Product Ownership (User Stories, Epics), Scrum Master, Requirements Engineering
- Process Management
- Digital Transformation, Change Management And Organizational Development
Industries:
- Retail
- Energy & Photovoltaics
- Electric Mobility
- Automotive
- Manufacturing
Systems / It:
- Microsoft Office
- Atlassian Confluence
- Online Shops: Shopify, Magento, Woocommerce, Mirakl
- Emarsys
- Feed Management: Feed Dynamix
- Pim: Akeneo, Stibo
- Erp: Sap, Ms Dynamics Ax, Oracle
- Warehouse Management Systems
- Crm
- Order Management
- Ticketing Systems: Jira, Gitlab
- Project Management: Ms Project
- Experience With In-house Developed Systems
Languages
Education
Master's degree (FH) · Business Studies
High School Diploma / Vocational Baccalaureate · Environmental Engineering
Certifications & licenses
Scrum Product Owner
Boris Gloger
PRINCE2 Foundation Certification
Profile
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