Shahram Fallahdoust
Senior Product Owner / Process Owner
Experience
Senior Product Owner / Process Owner
SachsenEnergie
- Defined services (user stories) for the CRM system and customer portal in sales to align with company goals and customer needs
- Applied SAFe (Scaled Agile Framework) methods to optimize CRM processes, promoting collaboration and efficiency in teams
- Designed and implemented end-to-end customer-focused processes for a seamless omni-channel experience
- Conducted extensive customer behavior research and translated insights into actionable CRM strategies
- Collaborated with cross-functional teams (marketing, sales, IT) for integrated and coherent service delivery
- Defined and documented detailed process flows and workflows for CRM service implementation and maintenance
- Ensured compliance with industry standards and regulations in CRM implementations
- UX/UI design with Figma and Miro to create user interfaces and process flows
Senior Product Owner
True Illusions
- Defined and prioritized product requirements for multilingual online shops based on WordPress and Magento
- Managed the implementation of WooCommerce and Magento CE features in line with business goals
- Led migration projects from Magento 1 to Magento 2 focusing on performance, scalability, and multilingual support
- Coordinated the integration of payment systems, translation tools, and live chat solutions
- Worked with development teams to adapt templates, plugins, and extensions to user and business needs
- UX/UI design with Adobe Photoshop to create user interfaces
- Configured secure, user-friendly checkout and shipping processes for different markets
- Managed regular platform updates, maintenance, and security measures to ensure stable operations
- Promoted UX and UI optimizations to improve customer experience
- Conducted usability and acceptance tests
Senior Product Owner
Eva Solutions Group GmbH
- Defined product vision, goals, and roadmap for eMobility and charging infrastructure integrations including ticketing systems
- Collaborated with stakeholders to prioritize features and improvements by business value and customer needs
- Defined and documented product requirements, use cases, and acceptance criteria
- Maintained and prioritized the program backlog to align development activities with business priorities
- Oversaw integration of eMobility software solutions with CPO platforms, MSP systems, and ticketing systems
- Worked with internal and external stakeholders (CPOs, MSPs, eMobility providers)
- Defined processes for requesting new features and enhancements
- Created and configured the program backlog based on JIRA Discovery
- UX/UI design with Figma and Miro to produce user interfaces, process flows, and conduct usability tests
- Tested interfaces (APIs) with Postman
Senior Product Owner
proALPHA Business Solutions GmbH
- Implemented an AWS cloud-based CRM system for web and native iOS & Android apps including legacy ERP system integration
- Created the product roadmap, prioritized delivery phases, and aligned goals with internal stakeholders
- Wrote user stories and accepted deliveries
- Co-developed user experience with selected users (sales / select customers)
- Coordinated and collaborated with SaaS® team, platform team, design system, UX, enterprise architecture & test automation
- UX/UI design with Figma and Miro to create user interfaces and process flows and conduct usability tests
- Coordinated and collaborated with onsite and nearshore teams
Product Owner / Business Analyst
E.ON Energie Deutschland GmbH
- Product Owner of a customer self-care portal based on Powercloud, WORK DIGITAL Portal, JBOSS, SAP/Siebel
- Analyzed feasibility of sales paths and order processes for heating energy in Germany
- Wrote user stories and accepted deliveries
- Conducted usability and acceptance tests
- Tested interfaces (APIs) with Postman
- Coordinated and collaborated with onsite and nearshore teams
Product Owner
E.ON / innogy SE
- Product Owner of an agile software development team
- Development and implementation of digital B2C processes
- Consulting on digitization and automation of customer journeys
- Consulting on the introduction and optimization of self-service and digital communication across multiple channels
- Design and joint solution finding for complex, cross-system requirements
- Migration from CoreMedia CMS to SiteCore
- Introduction of Pivotal Cloud Foundry, API Gateway, and Identity & Access Management
- Introduction of a new customer service channel
- Implementation of ePay and eDunning applications
- Conducting usability tests and acceptance tests
- UX/UI design with Adobe XD and Photoshop
Product Owner / Business Analyst
Deutsche Bank
- Development and expansion of a mobile banking app for iOS and Android including basic functions, financial overview, PFM, money transfer, investment, mobile payment, multi-banking aggregation, electronic safe, and inbox
- Requirements gathering and documentation (BA responsible for epics)
- Coordination and communication with internal and external stakeholders (Germany and Romania)
- Preparation and alignment of user stories with product owners
- Support in refinement and planning meetings
- Conducting usability tests and acceptance tests
- Testing interfaces (APIs) with Postman
- Root cause analysis of faulty processes and recommendation of improvements
Technical Product Manager
Telefónica O2
- Multi-project management in the context of transition and merger of Germany's largest telecommunications company
- Domains: Commissioning, value-added/premium services, carrier billing/Direct2Bill, large account SMS, portal (Google Analytics, activity tracking, affiliate marketing), white-label web/portal and apps for MVNOs/ethnic brands
- Support in establishing the business case for a unified customer database and standardization of the product portfolio
- Revision, structuring, and simplification of business processes
- Planning project deliverables, schedules, resources, costs, and budget
- Coordination and communication with internal and external stakeholders, escalation management
Business Analyst
A1 Telekom Österreich AG
- Business analysis from an end-to-end quality assurance perspective
- Development of new QA strategies, definition of tools, quality gates, KPIs, and reports for various projects
- Definition of methods and tools to identify dependencies across project deliverables
- Definition of scoring methods for quality and consistency checks of artifacts
- Integration of QA methods into the software delivery process
IT Analyst
Toll Collect / T-Systems
- Complete overhaul and modernization of the CRM system within set time windows
- Support in optimizing the upgrade process and customer data migration
- Support in upgrade planning
- Support in change and incident management
Business Analyst
T-Mobile Austria
- Introduction of a Mobile Virtual Network Enabler platform (MVNE)
- Detailed analysis and design of future processes based on requirements
- Support in preparing and evaluating RFQs
- Support in supplier selection and independent negotiations
Project Manager
ÖBB ICT Ltd
- Planning and operational management of a company-wide program for a new ticketing system, website and mobile apps
- Consolidation of backend systems and simplification of the pricing model
- Managing internal and external stakeholders to meet the program schedule
- Handling political conflicts in the project environment
- Preparing and running the IT software tender
- Preparing and finalizing IT software contracts
- Leading agile software development, testing and 3rd-level support
- Identifying and resolving weaknesses and error situations
Project Manager / Lead Business Analyst
A1 Telekom Austria AG
- Projects to improve customer satisfaction and sales service
- Implementing regulatory requirements for number portability
- Introducing hardware shipping functionality for the call center channel
- Introducing the geographic feasibility check for fixed-line and mobile products
- Supporting the sales and marketing units in business case development
- Planning project deliverables, timelines, resources, costs and budget
- Coordinating and communicating with team members and stakeholders (300 employees), escalation management
- Reviewing, restructuring and simplifying CRM and provisioning processes
Project Manager
Hutchison 3G Austria
- Optimizing and automating call center processes
- Process and organizational analysis of complex customer communication
- Creating a transformation concept for call centers and communication channels
- Implementing a multi-channel customer communication system with automation and archiving
- Conducting performance analyses to increase productivity
- Health check and end-to-end monitoring of involved systems
- Project planning, control, budgeting and resource planning
- Coordinating integration and user acceptance testing
- Training users and business units (go-live handover)
- Automating IVR, OCR, contract and document management
Business Analyst
Telefónica O2 / Oracle
- Introducing a new CRM system for business customers
- Supporting evaluation of CRM solutions and RFQ analysis
- Detailed analysis and design of future processes based on requirements
- Creating ASRI (Application Specific Requirements & Interfaces)
- Project planning and effort estimation
- Supporting supplier selection and negotiations
Lead Business Analyst
Orange UK / France Télécom / Accenture
- Implementation of a new CRM solution (CRM, Billing, EAI) for Customer Service and Sales
- Definition of business requirements and processes for Call Center, Business Sales and Campaign Management
- Design of the role model and analysis of security concepts and interface design
- Process optimization for Customer Service processes
- Team lead for Order Management, Support/Case Management and Account Portfolio
- Planning and leading JAD workshops with business and system specialists
- Requirements gathering, business process design, FIT-GAP analysis
- High-level and detailed functional design, validation of the E2E solution
PeopleSoft HR Trainer
AOL
IT Analyst / Developer
Axa Colonia
IT Analyst
Credit Suisse
Business Analyst
Debitel / T-Systems
IT Analyst / Developer
Ford Motor Company / Logica
Business Analyst
Galenica Pharma Logistics
IT Analyst / Developer
ITS Travel
IT Analyst
KPMG
PeopleSoft CRM Trainer
Oracle
IT Analyst / Developer
Rheinboden Hypotheken Bank
PeopleSoft CRM Trainer
Talkline
Business Analyst
Telefónica O2 / Capgemini
Business Analyst
Valeo
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Telecommunication (15.5 years), Information Technology (11.5 years), Banking and Finance (8.5 years), Media and Entertainment (7.5 years), Insurance (7.5 years), and Automotive (7.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Information Technology (21 years), Customer Service (9 years), Product Development (8.5 years), Business Intelligence (8 years), Human Resources (7.5 years), and Project Management (6.5 years).
Summary
Solid expertise from over 25 years in consulting and successful software project delivery.
Many years of experience managing complex, international projects with multicultural teams using various project methodologies (waterfall, agile, hybrid).
Specialized in the European Economic Area (EEA) with proven use of onsite, nearshore, and offshore resources for efficient project execution.
Strong skills in developing strategic solution approaches that align precisely with defined business goals and implementation requirements.
Experience delivering integrated end-to-end solutions that seamlessly fit into existing IT landscapes and boost their performance sustainably.
Skills
- E-mobility
- Energy
- Telecommunications
- Banking And Financial Services
- Transport And Logistics
- Automotive Industry
- Pharmaceutical Logistics
- Project Management
- Process Management
- Requirements Management (Requirements Engineering)
- Operational Crm
- Stakeholder Management
- Risk Management
- Escalation Management
- Safe® 6 Product Owner / Product Manager (Certified)
- Cloud Technologies
- Saas (Software As A Service)
- Artificial Intelligence (Ai)
- Large Language Models (Llms)
- Committed And Professional In Attitude And Behavior
- Strong Adaptability In Dynamic Environments
- Reliable And Resilient Work Style With High Self-motivation
- Clear Assertiveness While Being Team-oriented
- Pursuit Of Excellence And Sustainable Success
- Strong Leadership With Clear Goal And Result Orientation
- Motivated To Tackle Challenges Actively And Solution-focused
- Intercultural Competence And Sensitivity In An International Context
- Excellent Skills In Planning, Structuring, And Organizing
- Safe Scaled Agile
- Scrum Agile
- Uml
- Ooad
- Itil
- Etom
- Jira
- Jira Product Discovery
- Confluence
- Aris
- Ca Project Portfolio Management Clarity
- Rational Clearcase
- Rational Rose
- Rational Soda
- Charm
- Ms Office
- Ms Sharepoint
- Ms Project
- Ms Visio
- Ms Teams
- Slack
- Retrium
- Draw.io
- Miro
- Peoplesoft Crm
- Peoplesoft Hr/hcm
- Appdynamics
- Oracle
- Ms Sql Server
- Mysql
- Unix
- Linux
- Windows
- Mac Osx
- Adobe Photoshop
- Adobe Xd
- Adobe Illustrator
- Figma
Languages
Education
Wirtschaftsschule Bohlscheid
IT Management Assistant (IHK) · Management Data Processing Assistant · Cologne, Germany
FH-Aachen
Aerospace Engineering · Aachen, Germany
Certifications & licenses
Artificial Intelligence A-Z. 2024: Build 5 AI + LLM & ChatGPT
SAFe® 5 Product Owner/Product Manager
SAFe® 6 Product Owner/Product Manager
Profile
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