Pooja Ahluwalia - Marketing Strategy Consultant

Q: Where is Pooja based?

Pooja is based in Vienna, Austria and can operate in on-site , hybrid , and remote work models.

Q: What languages does Pooja speak?

Pooja speaks the following languages: German (Native), English (Advanced), French (Advanced), Hindi (Advanced) .

Q: How many years of experience does Pooja have?

Pooja has at least 13 years of experience. During this time, Pooja has worked in at least 5 different roles and for 5 different companies . The average length of individual experience is 3 years and 7 months . Note that Pooja may not have shared all experience and actually has more experience.

Q: What is Pooja's latest experience?

Pooja's most recent position is Marketing Strategy Consultant at ahlu-walia consulting .

Q: What companies has Pooja worked for in recent years?

In recent years, Pooja has worked for ahlu-walia consulting and TheVentury .

Q: Which industries is Pooja most experienced in?

Pooja is most experienced in industries like Professional Services , Media, Entertainment and Publishing , and Information Technology (IT) . Pooja also has some experience in Education .

Q: Which business areas is Pooja most experienced in?

Pooja is most experienced in business areas like Marketing , Human Resources (HR) , and Strategy and Planning . Pooja also has some experience in Project Management and Supply Chain Management .

Q: Which industries has Pooja worked in recently?

Pooja has recently worked in industries like Professional Services and Information Technology (IT) .

Q: Which business areas has Pooja worked in recently?

Pooja has recently worked in business areas like Marketing , Human Resources (HR) , and Strategy and Planning .

Recommended expert

Vienna, Austria

Experience

Jan 2024 - Present

2 years 2 months

Marketing Strategy Consultant

ahlu-walia consulting

Offering CMO-as-a-service & Executive Consulting to SMEs globally
Increased conversion rate by 35% within 6 months through data-driven campaign optimisation for a client in the AI field
Reduced average cost per acquisition by 40% for a SAAS client by introducing growth hacking methods
Supporting clients with building 360-campaigns to grow their conversions, from managing agencies and video shoots to launching campaigns with a strong data-driven approach

Oct 2018 - Sep 2020

2 years

Saint Pölten, Austria

Marketing Lecturer

University of Applied Sciences St. Poelten

Led the course "Growth & Viral Marketing" in the Master's Programme "Media and Communications Consulting", which was voted as the best-evaluated course of the degree in the winter semester 2018

May 2017 - Dec 2022

5 years 8 months

Vienna, Austria

Chief Marketing Officer / Growth Marketer

TheVentury

Managed & grew the Growth Marketing team from 5 to 13 in less than a year
Co-owned the company strategy and led all awareness, acquisition, activation, retention & revenue initiatives
Drove a 100% increase in company headcount within 12 months by launching targeted employer branding campaigns and talent attraction programs, such as traineeship programs and a new mentoring structure
Expanded accelerator program reach to 15 countries, onboarding 100+ startup clients
Introduced rapid testing of hypotheses for all marketing campaigns, including A/B testing and increased lead generation by 80% by optimising all digital and offline channels

May 2015 - May 2017

2 years 1 month

Vienna, Austria

Managing Corporate Projects

Universal Music

Successfully led and managed a large-scale rebranding and positioning project for the largest music store in Vienna, completing it 2 months ahead of schedule
Established a startup relations program as part of an initiative to foster collaboration between major labels and startups in the Austrian music industry, leading to 5 strategic partnerships within the first 6 months
Ensured streamlined communication and collaboration between cross-functional teams and stakeholders across the GSA region through effective project management and relationship-building skills
Collaborated closely with the marketing team to run 360-campaigns for new album/single releases

Jul 2011 - Oct 2014

3 years 4 months

Salzburg, Austria

Project Manager

Sony DADC

Managed a global supply chain project enabling automated distribution of music including metadata to Spotify, YouTube, Gaana & Baidu with a diverse geographically dispersed team
Effectively oversaw the management of two significant accounts, "One Stop Asia" and "Universal Music" in the Asian and Australian regions as Project & Account Manager, controlling budgets & deadlines effectively
Managed a geographically dispersed team of 10+ across Europe and Asia for global music distribution initiatives

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Professional Services (7.5 years), Media and Entertainment (5.5 years), Information Technology (2 years), and Education (2 years).

Professional Services

Media and Entertainment

Information Technology

Education

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (9.5 years), Human Resources (5.5 years), Strategy (5.5 years), Project Management (5.5 years), and Supply Chain Management (3.5 years).

Marketing

Human Resources

Strategy

Project Management

Supply Chain Management

Summary

Results-driven marketing executive with 13+ years of global experience driving growth, brand strategy, and digital innovation across tech, AI, and media industries. Proven record as former CMO growing the marketing team from 5 to 13, executing international campaigns, and exceeding conversion goals. Passionate about growth marketing, strategic transformation & leadership.

Skills

Strategy & Goal Setting
Leadership & Team Management
Project & Program Management
Market Expansion
Data-driven Marketing & Growth Hacking
Performance & Social Media Marketing
Brand Management
Campaign Planning & Execution
Content Planning & Creation
Employer Branding & Talent Attraction
Event Management
Stakeholder Management
Creative Thinking
Innovation Management
Design Thinking
Agile Project Management

Languages

German

Native

English

Advanced

French

Advanced

Hindi

Advanced

Education

Sep 2013 - Sep 2014

London School of Economics & Political Science

MSc in Management, Organisations and Governance · Management, Organisations and Governance · London, United Kingdom · Merit

Sep 2008 - Jun 2011

Kingston University London

BA with Honours Media & Cultural Studies · Media & Cultural Studies · London, United Kingdom · First Class

Certifications & licenses

Diploma In Mental Coaching

SITYA Institute

Google UX Design Professional Certificate

Google

Google Ads & Analytics

Google

Profile

Created

August 2025

Last Update

January 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Pooja based?

Pooja is based in Vienna, Austria and can operate in on-site, hybrid, and remote work models.

What languages does Pooja speak?

Pooja speaks the following languages: German (Native), English (Advanced), French (Advanced), Hindi (Advanced).

How many years of experience does Pooja have?

Pooja has at least 13 years of experience. During this time, Pooja has worked in at least 5 different roles and for 5 different companies. The average length of individual experience is 3 years and 7 months. Note that Pooja may not have shared all experience and actually has more experience.

What roles would Pooja be best suited for?

Based on recent experience, Pooja would be well-suited for roles such as: Marketing Strategy Consultant, Marketing Lecturer, Chief Marketing Officer / Growth Marketer.

What is Pooja's latest experience?

Pooja's most recent position is Marketing Strategy Consultant at ahlu-walia consulting.

What companies has Pooja worked for in recent years?

In recent years, Pooja has worked for ahlu-walia consulting and TheVentury.

Which industries is Pooja most experienced in?

Pooja is most experienced in industries like Professional Services, Media, Entertainment and Publishing, and Information Technology (IT). Pooja also has some experience in Education.

Which business areas is Pooja most experienced in?

Pooja is most experienced in business areas like Marketing, Human Resources (HR), and Strategy and Planning. Pooja also has some experience in Project Management and Supply Chain Management.

Which industries has Pooja worked in recently?

Pooja has recently worked in industries like Professional Services and Information Technology (IT).

Which business areas has Pooja worked in recently?

Pooja has recently worked in business areas like Marketing, Human Resources (HR), and Strategy and Planning.

What is Pooja's education?

Pooja holds a Master in Management, Organisations and Governance from London School of Economics & Political Science and a Bachelor in Media & Cultural Studies from Kingston University London.

Does Pooja have any certificates?

Pooja has 3 certificates. These include: Diploma In Mental Coaching, Google UX Design Professional Certificate, and Google Ads & Analytics.

What is the availability of Pooja?

Pooja is immediately available full-time for suitable projects.

What is the rate of Pooja?

Pooja's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.