Pooja Ahluwalia

Marketing Strategy Consultant

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Vienna, Austria

Experience

Jan 2024 - Present
2 years 1 month

Marketing Strategy Consultant

ahlu-walia consulting

  • Offering CMO-as-a-service & Executive Consulting to SMEs globally
  • Increased conversion rate by 35% within 6 months through data-driven campaign optimisation for a client in the AI field
  • Reduced average cost per acquisition by 40% for a SAAS client by introducing growth hacking methods
  • Supporting clients with building 360-campaigns to grow their conversions, from managing agencies and video shoots to launching campaigns with a strong data-driven approach
Oct 2018 - Sep 2020
2 years
Saint Pölten, Austria

Marketing Lecturer

University of Applied Sciences St. Poelten

  • Led the course "Growth & Viral Marketing" in the Master's Programme "Media and Communications Consulting", which was voted as the best-evaluated course of the degree in the winter semester 2018
May 2017 - Dec 2022
5 years 8 months
Vienna, Austria

Chief Marketing Officer / Growth Marketer

TheVentury

  • Managed & grew the Growth Marketing team from 5 to 13 in less than a year
  • Co-owned the company strategy and led all awareness, acquisition, activation, retention & revenue initiatives
  • Drove a 100% increase in company headcount within 12 months by launching targeted employer branding campaigns and talent attraction programs, such as traineeship programs and a new mentoring structure
  • Expanded accelerator program reach to 15 countries, onboarding 100+ startup clients
  • Introduced rapid testing of hypotheses for all marketing campaigns, including A/B testing and increased lead generation by 80% by optimising all digital and offline channels
May 2015 - May 2017
2 years 1 month
Vienna, Austria

Managing Corporate Projects

Universal Music

  • Successfully led and managed a large-scale rebranding and positioning project for the largest music store in Vienna, completing it 2 months ahead of schedule
  • Established a startup relations program as part of an initiative to foster collaboration between major labels and startups in the Austrian music industry, leading to 5 strategic partnerships within the first 6 months
  • Ensured streamlined communication and collaboration between cross-functional teams and stakeholders across the GSA region through effective project management and relationship-building skills
  • Collaborated closely with the marketing team to run 360-campaigns for new album/single releases
Jul 2011 - Oct 2014
3 years 4 months
Salzburg, Austria

Project Manager

Sony DADC

  • Managed a global supply chain project enabling automated distribution of music including metadata to Spotify, YouTube, Gaana & Baidu with a diverse geographically dispersed team
  • Effectively oversaw the management of two significant accounts, "One Stop Asia" and "Universal Music" in the Asian and Australian regions as Project & Account Manager, controlling budgets & deadlines effectively
  • Managed a geographically dispersed team of 10+ across Europe and Asia for global music distribution initiatives

Summary

Results-driven marketing executive with 13+ years of global experience driving growth, brand strategy, and digital innovation across tech, AI, and media industries. Proven record as former CMO growing the marketing team from 5 to 13, executing international campaigns, and exceeding conversion goals. Passionate about growth marketing, strategic transformation & leadership.

Skills

  • Strategy & Goal Setting
  • Leadership & Team Management
  • Project & Program Management
  • Market Expansion
  • Data-driven Marketing & Growth Hacking
  • Performance & Social Media Marketing
  • Brand Management
  • Campaign Planning & Execution
  • Content Planning & Creation
  • Employer Branding & Talent Attraction
  • Event Management
  • Stakeholder Management
  • Creative Thinking
  • Innovation Management
  • Design Thinking
  • Agile Project Management

Languages

German
Native
English
Advanced
French
Advanced
Hindi
Advanced

Education

Sep 2013 - Sep 2014

London School of Economics & Political Science

MSc in Management, Organisations and Governance · Management, Organisations and Governance · London, United Kingdom · Merit

Sep 2008 - Jun 2011

Kingston University London

BA with Honours Media & Cultural Studies · Media & Cultural Studies · London, United Kingdom · First Class

Certifications & licenses

Diploma In Mental Coaching

SITYA Institute

Google UX Design Professional Certificate

Google

Google Ads & Analytics

Google

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