Pooja A.
Marketing Strategy Consultant, self-employed
Experience
Jan 2024 - Present
1 year 8 monthsMarketing Strategy Consultant, self-employed
Ahlu-Walia Consulting
- Offering CMO-as-a-service & Executive Consulting to SMEs globally
- Increased conversion rate by 35% within 6 months through data-driven campaign optimisation for a client in the AI field
- Reduced average cost per acquisition by 40% for a SAAS client by introducing growth hacking methods
- Supporting clients with building 360-campaigns to grow their conversions, from managing agencies and video shoots to launching campaigns with a strong data-driven approach
Oct 2018 - Sep 2020
2 yearsSaint Pölten, Austria
Marketing Lecturer
University of Applied Sciences, St. Poelten
- Led the course "Growth & Viral Marketing" in the Master's Programme "Media and Communications Consulting", which was voted as the best-evaluated course of the degree in the winter semester 2018
May 2017 - Dec 2022
5 years 8 monthsVienna, Austria
Chief Marketing Officer / Growth Marketer
TheVentury
- Managed & grew the Growth Marketing team from 5 to 13 in less than a year
- Co-owned the company strategy and led all awareness, acquisition, activation, retention & revenue initiatives
- Drove a 100% increase in company headcount within 12 months by launching targeted employer branding campaigns and talent attraction programs, such as traineeship programs and a new mentoring structure
- Expanded accelerator program reach to 15 countries, onboarding 100+ startup clients
- Introduced rapid testing of hypotheses for all marketing campaigns, including A/B testing and increased lead generation by 80% by optimising all digital and offline channels
May 2015 - May 2017
2 years 1 monthVienna, Austria
Managing Corporate Projects
Universal Music
- Successfully led and managed a large-scale rebranding and positioning project for the largest music store in Vienna, completing it 2 months ahead of schedule
- Established a startup relations program as part of an initiative to foster collaboration between major labels and startups in the Austrian music industry, leading to 5 strategic partnerships within the first 6 months
- Ensured streamlined communication and collaboration between cross-functional teams and stakeholders across the GSA region through effective project management and relationship-building skills
- Collaborated closely with the marketing team to run 360-campaigns for new album/single releases
Jul 2011 - Oct 2014
3 years 4 monthsLondon, United Kingdom
Project Manager
Sony DADC
- Managed a global supply chain project enabling automated distribution of music incl. metadata to Spotify, Youtube, Gaana & Baidu with a diverse a geographically-dispersed team
- Effectively oversaw the management of two significant accounts, "One Stop Asia" and "Universal Music" in the Asian and Australian regions as Project & Account Manager, controlling budgets & deadlines effectively
- Managed a geographically dispersed team of 10+ across Europe and Asia for global music distribution initiatives
Summary
Results-driven marketing executive with 13+ years of global experience driving growth, brand strategy, and digital innovation across tech, AI, and media industries. Proven record as former CMO growing the marketing team from 5 to 13, executing international campaigns, and exceeding conversion goals. Passionate about growth marketing, strategic transformation & leadership.
Languages
German
NativeEnglish
NativeHindi
AdvancedFrench
ElementaryEducation
Sep 2013 - Sep 2014
London School of Economics & Political Science
MSc · Management, Organisations and Governance · United Kingdom · Merit
Sep 2008 - Jun 2011
Kingston University London
BA with Honours · Media & Cultural Studies · United Kingdom · First Class
Certifications & licenses
Diploma in Mental Coaching
SITYA Institute
Google UX Design Professional Certificate
Google Ads & Analytics
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