Carolin Sandfort - Interim Marketing Director

Q: Where is Carolin based?

Carolin is based in Berlin, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Carolin speak?

Carolin speaks the following languages: German (Native), English (Advanced), Spanish (Advanced), French (Elementary) .

Q: How many years of experience does Carolin have?

Carolin has at least 19 years of experience. During this time, Carolin has worked in at least 7 different roles and for 8 different companies . The average length of individual experience is 2 years and 5 months . Note that Carolin may not have shared all experience and actually has more experience.

Q: What is Carolin's latest experience?

Carolin's most recent position is Interim Marketing Director at HUK Autoservice .

Q: What companies has Carolin worked for in recent years?

In recent years, Carolin has worked for HUK Autoservice , Squarespace , and Plan C .

Q: Which industries is Carolin most experienced in?

Carolin is most experienced in industries like Advertising , Professional Services , and Food and Beverage . Carolin also has some experience in Information Technology (IT) , Tourism and Hospitality , and Automotive .

Q: Which business areas is Carolin most experienced in?

Carolin is most experienced in business areas like Marketing , Strategy and Planning , and Product Development . Carolin also has some experience in Research and Development (R&D) .

Q: Which industries has Carolin worked in recently?

Carolin has recently worked in industries like Advertising , Professional Services , and Information Technology (IT) .

Q: Which business areas has Carolin worked in recently?

Carolin has recently worked in business areas like Marketing and Strategy and Planning .

Recommended expert

Berlin, Germany

Experience

Jan 2023 - Jun 2023

6 months

Düsseldorf, Germany

Interim Marketing Director

HUK Autoservice

Development of a marketing strategy and implementation of the recommended actions in order to reach the objectives
Close collaboration with the product team to increase the conversion rate
Recommendation of a team structure and support on hiring of the needed talents
Accomplishments: CAC -60%; CR 2x; Awareness +11pts; Consideration +7pts; Bookings +5pts over the 6 months period

Jan 2021 - Dec 2022

2 years

Berlin, Germany

Interim Marketing Director Germany

Squarespace

Launch of Squarespace marketing activities in Germany
Development of the marketing strategy, hiring of media- and comms agencies, development of the German brand voice and implementation on all key touchpoints
Launch of the first locally developed multi-channel media campaign with ATL touchpoints
Accomplishments: turning Germany into the fastest growing non-English market

Jan 2018 - Dec 2019

2 years

Berlin, Germany

Interim Marketing Lead Europe

Rover.com

Development of the local marketing strategy in close collaboration with the key US stakeholders
Launch of Rover brand in Europe starting with the UK
Establishing PR as a growth tactic which was then rolled out on a global level
Implementation of Smartling as the company’s localization tool and roll out across 8 languages
After the successful launch in the UK, Rover acquired their key competitor “Dogbuddy” – responsible for integration of the team and adaptation of the brand across 8 countries

Jan 2017 - Present

9 years 2 months

Berlin, Germany

Brandformance Expert

Plan C

Hands-on support of digital marketing activities as a fractional manager
Market entry leadership from strategy development to launch (eg. US companies launching in UK, DE, FR)
Online and offline campaign management, measurement and learning framework development
Defining the target audience and brand positioning
Localization / internationalization of communication
Training and coaching (eg. Google incubation consultant)
Client experience: almapharm, Oska Health, Ionity, Udacity, mymuesli, Google, Peakon, Oetker Digital

Jan 2014 - Dec 2016

3 years

Berlin, Germany

Marketing Lead Germany

Airbnb

Launch of Airbnb in Germany, from strategy to implementation
Defined the local adaptation of the target group
Led development of local campaigns including production and media planning
Clear focus on ‘digital first’ with brand experience touchpoints
Accomplishments: Brand awareness of Airbnb tripled within 2 years; Significant increase in familiarity and trust with the brand; Roll-out of locally developed campaigns on a global level; Mentoring of the German and European marketing team and part of the local office leadership team

Jan 2012 - Dec 2014

3 years

Bad Homburg, Germany

Senior Brand Manager

Danone Baby Nutrition / Milupa

Digital transformation of Milupa brand from offline to full digital roll out, including social media and online forums
Launch of various product innovations and communication campaigns
Accomplishments: Turnaround from double digit negative volume growth to +12% in 2014; Facebook Award 2013

Jan 2010 - Dec 2012

3 years

Mexico City, Mexico

Senior Brand Manager

Danone Aguas México

Team lead of the Bonafont equity pillar with focus on communication and innovations
Lead of various market research projects, both qualitative and quantitative
Media planning and execution
Accomplishments: Brand trust award in 2012; Carrera Bonafont - World’s biggest free female running event; Successful launch of “Toma+” app (2012); Content strategy & asset development for Bonafont Facebook page & Twitter account; Strategic development and implementation of the innovation pipeline 2012-2015 with cross-functional teams

Jan 2007 - Dec 2010

4 years

Frankfurt, Germany

Junior Brand Manager

Danone Waters Germany

Continuous growth: responsibility for innovation, Volvic Fruit, then Volvic naturelle - the key pillar of the company
Developed campaigns, promotions and innovations from idea stage to in-market execution
Accomplishments: First mover on social media with launch of Volvic Blog (2008) and Volvic Facebook page (2009); First influencer collaboration with “Schlaflos in München” Podcast (2010); Volvic for Unicef “1l for 10l campaign” recognized with the CSR award

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Advertising (9 years), Professional Services (9 years), Food and Beverage (8 years), Information Technology (4 years), Tourism (3 years), and Automotive (0.5 years).

Advertising

Professional Services

Food and Beverage

Information Technology

Tourism

Automotive

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (19 years), Strategy (12 years), Product Development (8 years), and Research and Development (3 years).

Marketing

Strategy

Product Development

Research and Development

Summary

Digital marketing expert with more than 18 years of professional Business Administration experience.

Combination of performance marketing with brand marketing skills
Building successful brands from inception to scale
Start-up, FMCG & e-commerce industry background
Training and coaching in-house teams
International working experience

Languages

German

Native

English

Advanced

Spanish

Advanced

French

Elementary

Education

Oct 2001 - Jun 2006

University of Applied Sciences

Diploma · Business Administration · Frankfurt, Germany

Profile

Created

November 2025

Last Update

December 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Carolin based?

Carolin is based in Berlin, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Carolin speak?

Carolin speaks the following languages: German (Native), English (Advanced), Spanish (Advanced), French (Elementary).

How many years of experience does Carolin have?

Carolin has at least 19 years of experience. During this time, Carolin has worked in at least 7 different roles and for 8 different companies. The average length of individual experience is 2 years and 5 months. Note that Carolin may not have shared all experience and actually has more experience.

What roles would Carolin be best suited for?

Based on recent experience, Carolin would be well-suited for roles such as: Interim Marketing Director, Interim Marketing Director Germany, Interim Marketing Lead Europe.

What is Carolin's latest experience?

Carolin's most recent position is Interim Marketing Director at HUK Autoservice.

What companies has Carolin worked for in recent years?

In recent years, Carolin has worked for HUK Autoservice, Squarespace, and Plan C.

Which industries is Carolin most experienced in?

Carolin is most experienced in industries like Advertising, Professional Services, and Food and Beverage. Carolin also has some experience in Information Technology (IT), Tourism and Hospitality, and Automotive.

Which business areas is Carolin most experienced in?

Carolin is most experienced in business areas like Marketing, Strategy and Planning, and Product Development. Carolin also has some experience in Research and Development (R&D).

Which industries has Carolin worked in recently?

Carolin has recently worked in industries like Advertising, Professional Services, and Information Technology (IT).

Which business areas has Carolin worked in recently?

Carolin has recently worked in business areas like Marketing and Strategy and Planning.

What is Carolin's education?

Carolin attended University of Applied Sciences for Business Administration.

What is the availability of Carolin?

Carolin is immediately available part-time for suitable projects.

What is the rate of Carolin?

Carolin's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.