Recommended expert

Alexander Richter

Co-Founder / Product & Brand Lead

Alexander Richter
Berlin, Germany

Experience

Mar 2025 - Dec 2025
10 months
Berlin, Germany

Co-Founder / Product & Brand Lead

arra archive

  • Founder ownership: Co-founded and led an early-stage D2C fashion concept with full responsibility for product definition, brand fundamentals, and end-to-end e-commerce setup (Shopify).
  • Product discovery & validation: Built a direct user feedback loop via Instagram and TikTok, leveraging build-in-public principles to validate assumptions, collect qualitative insights, and iterate on the first hero product (THE PANTS).
  • Go-to-market & distribution learning: Rapidly developed hands-on capability in organic social distribution (Instagram, TikTok), learning channel mechanics, content-product fit, and audience engagement from zero in a short time frame.
  • Unit economics & feasibility: Conducted deep feasibility and unit-economics analysis (CAC, LTV, return rates, margins, operational complexity) to assess scalability and long-term viability.
  • Decision-making under uncertainty: Made a deliberate decision to pause further production based on data, user feedback, and industry benchmarks—prioritising capital efficiency and long-term judgment over momentum.
Nov 2022 - Nov 2024
2 years 1 month
Berlin, Germany

Head of Product Management

Sanity Group GmbH

  • Role setup: Started as Senior Product Manager, later promoted to Head of Product Management. Built and led a multidisciplinary team of product managers, designers, and copywriters. Reported directly to the CEO and COO while actively contributing to the strategic growth of the organisation during its fast-paced expansion phase.
  • Product vision and strategy: Defined and drove the product vision for Sanity Group corporate and four sub-brands, ensuring alignment with evolving market demands and company objectives in the dynamic cannabis industry.
  • Digital transformation: Guided the digital transformation of Direct-to-Consumer platforms (Shopify) and websites, streamlining operations and enhancing customer experience while adapting to regulatory changes.
  • Cross-functional leadership: Fostered collaboration across teams, including Marketing, SEO, and Engineering, to deliver high-impact product initiatives. Empowered team members with ownership and accountability while ensuring seamless execution.
  • Data-driven success: Established and monitored KPIs to measure product performance, leveraging insights to optimise strategies, identify growth opportunities, and ensure continuous improvement.
Jul 2020 - Nov 2022
2 years 5 months
Berlin, Germany

Senior Manager, Technical Product Management

nu3 GmbH (part of Shop Apotheke Group)

  • Role setup: Began as Technical Product Manager and was promoted to Senior Manager. Built and led a cross-functional team of 2 FTEs (Product Manager, UX Designer) and 4 engineers, reporting directly to the Executive Director and contributing to the senior leadership circle.
  • Product strategy: Owned the product vision and roadmap for nu3’s digital storefronts and two emerging brands, BEAVITA and Skintist, ensuring alignment with business objectives and customer needs.
  • Redesign and relaunch: Internally led the redesign, refactoring, and relaunch of six nu3 e-commerce shops, successfully integrating a new brand identity across platforms. Delivered the project on time, aligned with strategic goals, and established success metrics for performance monitoring.
  • Cross-functional alignment: Collaborated with executives, Marketing, SEO, and Engineering teams to ensure transparency, prioritize initiatives, and deliver business-value-driven solutions.
  • Customer impact and growth: Improved customer engagement through a revamped checkout process, optimized site speed, and implemented mobile-friendly cross-selling features, driving a 24% YOY increase in average order value.
Oct 2014 - Mar 2020
5 years 6 months
Berlin, Germany

Senior Associate, Product & Program Management

Publicis Sapient

  • Managed the client accounts of Volkswagen, Telekom, Bosch, Nissan and Smart.
  • Collaborated with clients in DBT engagements to frame business goals and value streams, shaping solution propositions that provided transformative business outcomes and customer experiences.
  • Contributed to the development of large solution visions that aligned with product strategy and industry compliance by keeping the customer at the centre of everything.
  • Continuously facilitated improvements in developing and enhancing best-in-class digital products and services.

Summary

Experienced product leader with expertise in product strategy, team development, and cross-functional collaboration in high-growth industries. Proven ability to lead teams and deliver innovative solutions that balance customer needs with business goals, fostering ownership and driving tangible results.

Languages

German
Native
Russian
Native
English
Advanced

Education

Oct 2013 - Aug 2017

University of Applied Management

Bachelors Degree in Business Administration · Business Administration · Ismaning, Germany

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