Caroline-Lucie Ulbrich - Project lead for organizational design and team scaling

Q: Where is Caroline-Lucie based?

Caroline-Lucie is based in Bückeburg, Germany .

Q: What languages does Caroline-Lucie speak?

Caroline-Lucie speaks the following languages: German (Advanced), English (Advanced) .

Q: How many years of experience does Caroline-Lucie have?

Caroline-Lucie has at least 9 years of experience. During this time, Caroline-Lucie has worked in at least 11 different roles and for 11 different companies . The average length of individual experience is 8 months . Note that Caroline-Lucie may not have shared all experience and actually has more experience.

Q: What is Caroline-Lucie's latest experience?

Caroline-Lucie's most recent position is Project lead for organizational design and team scaling at HAMD mental health app .

Q: What companies has Caroline-Lucie worked for in recent years?

In recent years, Caroline-Lucie has worked for HAMD mental health app , Bundesfachstelle Barrierefreiheit , MasterClasses on career change & networking , ZeissMED , and UBS AG .

Q: Which industries is Caroline-Lucie most experienced in?

Caroline-Lucie is most experienced in industries like Banking and Finance , Retail , and Fashion and Apparel . Caroline-Lucie also has some experience in Healthcare , Education , and Information Technology (IT) .

Q: Which business areas is Caroline-Lucie most experienced in?

Caroline-Lucie is most experienced in business areas like Strategy and Planning , Marketing , and Product Development . Caroline-Lucie also has some experience in Project Management , Investments, M&A & Venture Capital , and Human Resources (HR) .

Q: Which industries has Caroline-Lucie worked in recently?

Caroline-Lucie has recently worked in industries like Banking and Finance , Retail , and Fashion and Apparel .

Q: Which business areas has Caroline-Lucie worked in recently?

Caroline-Lucie has recently worked in business areas like Marketing , Strategy and Planning , and Product Development .

Recommended expert

Bückeburg, Germany

Experience

Mar 2025 - Aug 2025

6 months

Project lead for organizational design and team scaling

HAMD mental health app

Establish and scale a distributed international team to deliver a mental health app for people in conflict regions
Designed organizational structure and governance model for a 20-person remote team (developers, psychologists, and social media experts)
Conducted needs assessment to ensure the app addressed realities of people in conflict zones
Managed recruitment, interviews, and screening of prospective contributors; created role descriptions and onboarding materials
Performed stakeholder outreach and liaison with NGOs and humanitarian actors on the ground
Guided the team toward a successful soft launch on 21 August with startup-style launch processes
Created project management and documentation standards, timelines, and scalable workflows
Upskilled contributors on structured project work (meeting notes, workstreams, decision logs, accountability structures)
Ensured project discipline and adherence to timelines in a resource-constrained, distributed setup

Mar 2023 - Jun 2023

4 months

Lead consultant for B2B outreach and change implementation

Bundesfachstelle Barrierefreiheit

Supported B2B client acceptance and preparedness for implementing new legal requirements on digital accessibility of e-commerce platforms
Developed tailored information and outreach strategy (channels, events, newsletters)
Mapped stakeholders and created a structured contact list of key e-commerce actors
Delivered recommendations for outreach measures to foster awareness and compliance
Designed change management communication concept tailored to B2B stakeholders
Researched and analyzed the e-commerce stakeholder landscape in Germany
Identified relevant communication channels and industry events
Recommended targeted outreach formats including events, newsletters, and direct engagement
Leveraged communication and networking expertise to secure buy-in and foster adoption

Sep 2022 - Dec 2022

4 months

Content creator, moderator

MasterClasses on career change & networking

Created and implemented online MasterClasses on career change through strategic networking
Scripted content and moderated workshops covering formal versus informal networks, online persona values, fundamental principles “give and take” and “give first,” LinkedIn lead generation, and case study on engaging former PepsiCo CEO Indra Nooyi

Jul 2022 - Oct 2023

1 year 4 months

Project lead for change management

ZeissMED

Delivered change management concept including project plan, stakeholder analysis, individual measures, and success KPIs
Planned and implemented project work; steered senior stakeholders at Board level
Reported weekly to the board on progress and risks
Developed and facilitated change workshops for business sector heads, focusing on new processes and workflow logic with team leaders

Dec 2020 - Jun 2021

7 months

Project manager (Director)

UBS AG

Generated and implemented the Group’s purpose through project management
Managed senior internal and external stakeholders and steered workstreams
Analyzed change management requirements for introducing purpose into the organization and mapped organizational changes for a 3-5 year horizon

Sep 2020 - Mar 2021

7 months

Project manager, creative director (content), moderator

Webinars on international eCommerce trends

Created a series of webinars teaching students about eCommerce trends worldwide with a focus on China and retail transformation
Developed scripts, selected panelists, and moderated workshops featuring experts from FarFetch China, StyleSage NYC, influencer Tera Feng, and the co-founder of Zilingo (Singapore)

Jul 2020 - Present

5 years 8 months

Founder

Own brand (direct-to-consumer)

Created a bootstrapped slow fashion brand with full business plan: vision, brand identity, target group analysis, go-to-market strategy, positioning, and competitive landscape analysis
Managed digital media planning including social media and sales funnel testing
Co-created prototypes with a Paris-based fashion designer based on feedback from 150 future clients
Organized a photoshoot in Paris in November 2021

Jul 2020 - Dec 2021

1 year 6 months

Project manager (Director)

UBS AG

Managed senior internal and external stakeholders in a venture capital initiative under NDA
Planned and implemented project activities, coordinating communication at workstream level

Oct 2018 - Dec 2018

3 months

Program manager

Volkswagen AG

Rolled out an international ethics and integrity training program with change management
Managed legal entity outreach stakeholder strategies worldwide including account management
Developed a train-the-trainer approach and adapted training materials

Dec 2017 - Present

8 years 3 months

Co-Founder

Finelles GmbH

Launched and scaled a digital platform on finances and investing with business strategy and development for both B2C and B2B
Conducted market and customer identification, competitive landscape analysis, customer surveys, and focus groups
Developed commercial partnerships and designed roadmap, product development, testing, and pivoting
Created and produced online workshops in English and German
Developed webinar content and hosted with FinTech and financial services partners
Organized the one-day event “Make your money moves” in May 2019; featured in COSMOPOLITAN Germany June 2019 edition

Oct 2017 - Mar 2018

6 months

Change manager

UBS AG

Developed an ambassador initiative to achieve employee buy-in for the rollout of a Middle Office in Wealth Management
Designed change management strategy and measures: stakeholder mapping, strategic communication, change roadmap, workshops, messaging, and a Middle Office day
Created training materials based on agile principles
Managed project and communication for rollout in Switzerland and facilitated dialogues between client advisors and Middle Office representatives

Aug 2016 - Oct 2016

3 months

Project manager

Deutsche Bank AG

Created and piloted a leadership dialogue in the private client business across various German regions
Briefed and instructed middle management representatives on roles and deliverables
Developed scripts and presentations outlining the approach, tasks, and responsibilities to secure employee buy-in for updated processes and FTE reduction measures

Jul 2015 - Feb 2016

8 months

Project manager

Deutsche Bank AG

Steered a bank-wide cost reduction and process improvement initiative across five business areas and support functions
Liaised with audit, legal, compliance, HR, and IT to ensure project completions and quarterly reporting
Created and implemented cost reduction business cases; provided quarterly updates to Management Board ‑1 level

Jan 2012 - Jun 2012

6 months

Project manager

United Nations Conference for Trade and Development

Led organizational development of the Palestinian Shippers Council in Ramallah, West Bank
Created and updated project plans, defined tasks, responsibilities, milestones, and conducted project controlling and status reports
Steered a local consultants team and conducted two project missions in Ramallah
Assessed current and target processes and organizational structure; defined target operating model
Designed and implemented a market study; defined extended service portfolio and role profiles
Developed a financial business case and a three-year action plan
Managed stakeholder landscape assessment and implemented meetings with NGOs, ministries, and trade associations

Languages

German

Advanced

English

Advanced

Profile

Created

November 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Caroline-Lucie based?

Caroline-Lucie is based in Bückeburg, Germany.

What languages does Caroline-Lucie speak?

Caroline-Lucie speaks the following languages: German (Advanced), English (Advanced).

How many years of experience does Caroline-Lucie have?

Caroline-Lucie has at least 9 years of experience. During this time, Caroline-Lucie has worked in at least 11 different roles and for 11 different companies. The average length of individual experience is 8 months. Note that Caroline-Lucie may not have shared all experience and actually has more experience.

What roles would Caroline-Lucie be best suited for?

Based on recent experience, Caroline-Lucie would be well-suited for roles such as: Project lead for organizational design and team scaling, Lead consultant for B2B outreach and change implementation, Content creator, moderator.

What is Caroline-Lucie's latest experience?

Caroline-Lucie's most recent position is Project lead for organizational design and team scaling at HAMD mental health app.

What companies has Caroline-Lucie worked for in recent years?

In recent years, Caroline-Lucie has worked for HAMD mental health app, Bundesfachstelle Barrierefreiheit, MasterClasses on career change & networking, ZeissMED, and UBS AG.

Which industries is Caroline-Lucie most experienced in?

Caroline-Lucie is most experienced in industries like Banking and Finance, Retail, and Fashion and Apparel. Caroline-Lucie also has some experience in Healthcare, Education, and Information Technology (IT).

Which business areas is Caroline-Lucie most experienced in?

Caroline-Lucie is most experienced in business areas like Strategy and Planning, Marketing, and Product Development. Caroline-Lucie also has some experience in Project Management, Investments, M&A & Venture Capital, and Human Resources (HR).

Which industries has Caroline-Lucie worked in recently?

Caroline-Lucie has recently worked in industries like Banking and Finance, Retail, and Fashion and Apparel.

Which business areas has Caroline-Lucie worked in recently?

Caroline-Lucie has recently worked in business areas like Marketing, Strategy and Planning, and Product Development.

What is the availability of Caroline-Lucie?

Caroline-Lucie is immediately available for suitable projects.

What is the rate of Caroline-Lucie?

Caroline-Lucie's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.