Interim Manager Marketing, Project Management, Account Management and Strategy

Strategic consulting and support for NEW AG on various marketing projects. Development and presentation of communication and brand strategies, focusing on conceptual development and close client support.

• Project planning and execution, budget control, SEO and UX, as well as negotiating proposals. + Support for pharmaceutical clients STADA, ConvaTec and Takeda, as well as Aral AG.

• Main contact for the client GlaxoSmithKline regarding all marketing campaigns, such as Dr.Best, Zovirax and shingles
• Implementation of international advertising campaigns in TV, digital, OOH and print.

• Managing the website, SEO, SEA, tracking, web applications and newsletters for the client Bristol Myers Squibb
• Developing strategy concepts and implementing a new corporate identity
• Project lead for creating a web interface to update customer data
• Managing SEA campaigns, e.g. keyword research & optimization.

• Responsible for all marketing activities, social media, retail sales, partnerships, influencer marketing, B2B and the online shop.

• Project management for the client ALDI Einkauf GmbH & Co. OHG
• Conceptual and operational implementation of various projects on [link], e.g. the Beach Volleyball World Championship.

• Project management for the client ALDI Einkauf GmbH & Co. OHG
• Conceptual and operational implementation of various projects on [link], e.g. the Beach Volleyball World Championship.

• Implementation of full-service digital campaigns for various clients
• Editorial community management.

• Acquisition of new partners and clients
• Responsible for social media, online marketing and the website.

• Conceptual development and implementation of full-service digital campaigns for clients in the cosmetics, toy and service industries, as well as the public sector
• Editorial community management.

• Acquisition of new cooperation partners
• Social media marketing and management of the online shop.

• As Campaign Manager Strategic Marketing & Media Services: project management and coordination of music partnerships.
• As Campaign Manager Strategic Marketing & Media Services: media planning, media analysis and TV media consulting for Music & Entertainment, Licensing, Games and Digital.
• As Campaign Manager Strategic Marketing & Media Services: implementation and support of a TV media screening function across all diversification areas.
• As Campaign Manager Strategic Marketing & Media Services: campaign management, media planning and monitoring of digital self-promotion campaigns in the diversification area.
• As Junior Campaign Manager Music & Tour Cooperations: project management and coordination of music partnerships.
• As Junior Campaign Manager Music & Tour Cooperations: media consulting, media bookings and media analysis.
• As Junior Campaign Manager Music & Tour Cooperations: preparation of monthly plans and reports.

• Freelancer and interim manager based in Cologne with over 20 years of experience in marketing and sales, digital marketing, project management, e-commerce and the media industry.
• I started my career at the ProSiebenSat1 Group in the areas of Music & Tour, SevenVentures and the digital marketing of international clients.
• Since 2015 self-employed working for clients in entertainment, automotive, retail, insurance, consumer goods, cosmetics, public services, telecommunications and life science.
• Founded two successful companies: Zohus Rheinmanufaktur, the sustainable streetwear label from Cologne. Superpapers, a provider of colorful products for happy children's rooms.

• The Strategic Marketing and Media Services department was integrated as an internal agency into SevenOne Media.
• The scope of work remains the same.