Franz Schumann-halder - Freelance Account Manager

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Cologne, Germany

Experience

May 2022 - Sep 2022

5 months

Freelance Account Manager

Zenithmedia GmbH

Contact for the client GlaxoSmithKline regarding all marketing campaigns such as Dr.Best, Zovirax and shingles
Implementation of international ad campaigns in TV, digital, OOH and print.

Dec 2021 - Mar 2022

4 months

Freelance Project Manager

Digitas Pixelpark (Publicis)

Managing international marketing and digital campaigns for clients like Quirion and Beiersdorf.

Jul 2021 - Sep 2021

3 months

Freelance IT Project Manager

Antwerpes AG

Supporting the client Bristol Myers Squibb on website, SEO, SEA, tracking, web applications and newsletters
Developing strategy concepts and implementing new CI
Project lead for creating a web integration to update customer data
Managing SEA campaigns such as keyword research & optimization.

Jul 2021 - Sep 2021

3 months

Freelance Project Manager

Brandung GmbH & Co. KG

Project management for various IT projects for the client Eurorad.

Nov 2020 - Present

4 years 9 months

Co-Founder

Superpapers.de

Responsible for all marketing activities and the online shop.

Nov 2020 - Present

4 years 9 months

Cologne, Germany

Co-Founder

Zohus Rheinmanufaktur

Responsible for all marketing activities, social media, retail sales, partnerships, influencer marketing, B2B and the online shop.

Jun 2019 - Jul 2019

2 months

Freelance Digital Project Manager

McCann Erickson GmbH

Project management for the client ALDI Einkauf GmbH & Co. OHG
Conceptual and operational execution of various projects on [link] such as the Beach Volleyball World Cup.

Mar 2019 - Apr 2019

2 months

Freelance Project Manager

ALDI Einkauf GmbH & Co. OHG

Project management of strategic digital projects
Implementation of various website projects like Grillwelt, Festivalwelt and Akkuwelt.

Feb 2019 - Mar 2019

2 months

Freelance Digital Project Manager

McCann Erickson GmbH

Project management for the client ALDI Einkauf GmbH & Co. OHG
Conceptual and operational execution of various projects on [link] such as the Beach Volleyball World Cup.

Jun 2018 - Dec 2018

7 months

Freelance Project Manager

SapientRazorfish

Project management of strategic e-commerce projects for the client NISSAN Center Europe GmbH
Content and strategic support of dealer websites
Organization and preparation of a national dealer workshop.

Mar 2018 - Apr 2018

2 months

Freelance Project Manager

Zone GmbH

Execution of full-service digital campaigns for various clients
Editorial community management.

Jan 2018 - Feb 2018

2 months

Freelance Digital Project Manager

McCann Erickson GmbH

Project management for the client ALDI Einkauf GmbH & Co. OHG
Conceptual and operational execution of various projects on [link] such as the Beach Volleyball World Cup.

Aug 2017 - Dec 2018

1 year 5 months

Freelance Consultant

Sarula.de

Acquiring new partners and clients
Responsible for social media, online marketing and website.

Aug 2017 - Dec 2017

5 months

Freelance CRM Campaign Manager

REWE Digital GmbH

Designing and executing CRM campaigns in email, affiliate, social media and print
Aligning requirements & concepts with internal teams
Quality assurance of campaign execution
Strategic optimization of various websites and landing pages.

Aug 2017 - Dec 2017

5 months

Freelance Project Manager

Zone GmbH

Concept development and execution of full-service digital campaigns for clients in cosmetics, toys, services and the public sector
Editorial community management.

Jan 2017 - Present

8 years 7 months

Germany

Partner

Brainpartners

Marketing-Investment Management
Client acquisition and support in the NRW region

Jan 2017 - Dec 2018

2 years

Freelance Consultant

My Schoko World

Acquiring new cooperation partners
Social media marketing and online shop management.

Oct 2016 - Dec 2016

3 months

Freelance Online Project Manager

Heye GmbH

Project management of digital ad assets for the BMW Group, including client consulting, creative briefing, strategic advice and commercial campaign handling
Organizing and leading a client workshop on digital advertising opportunities
Optimizing existing project management processes.

Oct 2016 - Dec 2016

3 months

Strategic Marketing & Media Services Campaign Manager / Junior Music & Tour Cooperations Campaign Manager

MM Merchandising Media GmbH (ProSiebenSat1 Media AG)

As Strategic Marketing & Media Services Campaign Manager: Project management and coordination of music partnerships
As Strategic Marketing & Media Services Campaign Manager: Media planning, analysis and TV media consulting for music & entertainment, licensing, games and digital
As Strategic Marketing & Media Services Campaign Manager: Implementing and managing a TV media screening function across all diversification areas
As Strategic Marketing & Media Services Campaign Manager: Campaign management, media planning and monitoring of digital self-promotion for diversification
As Junior Music & Tour Cooperations Campaign Manager: Project management and coordination of music partnerships
As Junior Music & Tour Cooperations Campaign Manager: Media consulting, booking and analysis
As Junior Music & Tour Cooperations Campaign Manager: Preparing monthly plans and reports.

Apr 2016 - Sep 2016

6 months

Freelance Project Lead

Sky Deutschland GmbH

PMO lead for the launch of the new entertainment channel Sky Cinema Family HD
Managing project timelines, milestone documentation, coordinating with stakeholders (film, CRM, sales, marketing, technology, IT, finance, controlling, research, media management) and international teams in the UK and Italy.

Jul 2015 - Present

10 years 1 month

Cologne, Germany

Freelancer and Interim Manager / Independent Marketing and Project Management Consultant

Self-Employed

Freelancer and interim manager from Cologne with over 20 years of experience in marketing and sales, digital marketing, project management, e-commerce and the media industry
My career started at the ProSiebenSat1 Group in music & tour, SevenVentures and digital marketing for international clients
Since 2015 self-employed for clients in entertainment, automotive, retail, insurance, consumer goods, cosmetics, public sector, telecommunications and life science
Founder of two successful companies: Zohus Rheinmanufaktur, the sustainable streetwear label from Cologne. Superpapers, provider of colorful products for happy kids' rooms.

Feb 2012 - Mar 2015

3 years 2 months

Project & Advertising Manager

SevenOne Media GmbH (ProSiebenSat1 Media AG)

Managing online and mobile campaigns for international key accounts like McDonald’s, Apple, Google, Ubisoft and Nintendo
Technical consulting for media agencies and direct clients on specials like contests, microsites, crossmedia and social media campaigns and homepage events.

Apr 2011 - Jan 2012

10 months

Internal Agency Manager

SevenOne Media GmbH (ProSiebenSat1 Media AG)

The Strategic Marketing and Media Services department was integrated as an internal agency within SevenOne Media
Responsibilities remained the same.

Jul 2008 - Mar 2011

2 years 9 months

Strategic Marketing and Media Services Campaign Manager

SevenOne Media GmbH (ProSiebenSat1 Media AG)

Campaign management for media-for-revenue-share projects like Zalando, Trivago, MrSpex, GameDuell or Preis24
Preparing market and potential analyses to support sales, coordinating spot production and ad bookings, advising clients on campaign planning and optimization, creating reports and performance analyses
Media planning, analysis and TV media consulting for music & entertainment, licensing, games, video on demand, Starwatch Music, commerce and Pro7Sat1 Digital
Monthly reporting and forecasting for diversification
Campaign management, media planning and monitoring of digital self-promotion for diversification.

Feb 2006 - Jun 2006

5 months

Marketing, PR and Sales Intern

CP Forum GmbH & Co. KG

Jun 2005 - Dec 2005

7 months

Marketing, PR and Sales Intern

Give Media GmbH & Co. KG / Give Records

Feb 2005 - May 2005

4 months

Marketing and Sales Intern

Jamba! GmbH / VeriSign

Jul 2004 - Nov 2004

5 months

Marketing and Sales Intern

Bavaria Sonor Musikverlag und Merchandising GmbH

Summary

Partner at brainpartners: Marketing-Investment Management freelancer and interim manager from Cologne with over 20 years of experience in marketing and sales, digital marketing, project management, e-commerce and the media industry.

My professional career started at the ProSiebenSat1 Group in music & tour, SevenVentures and digital marketing for international clients.

Since 2015 self-employed for clients in entertainment, automotive, retail, insurance, consumer goods, cosmetics, public sector, telecommunications and life science.

Founder of two successful companies: