Franz Schumann-Halder - Freelance Consultant

Q: Where is Franz based?

Franz is based in Cologne, Germany .

Q: What languages does Franz speak?

Franz speaks the following languages: German (Native), English (Advanced), French (Elementary), Italian (Elementary) .

Q: How many years of experience does Franz have?

Franz has at least 20 years of experience. During this time, Franz has worked in at least 17 different roles and for 25 different companies . The average length of individual experience is 8 months . Note that Franz may not have shared all experience and actually has more experience.

Q: What is Franz's latest experience?

Franz's most recent position is Freelance Consultant at LassMaMachen Entertainment UG .

Q: What companies has Franz worked for in recent years?

In recent years, Franz has worked for LassMaMachen Entertainment UG , DocCheck AG , Human Unlimited GmbH , ARAG SE , and Zenithmedia GmbH .

Q: Which industries is Franz most experienced in?

Franz is most experienced in industries like Media, Entertainment and Publishing , Professional Services , and Fashion and Apparel . Franz also has some experience in Information Technology (IT) , Retail , and Automotive .

Q: Which business areas is Franz most experienced in?

Franz is most experienced in business areas like Marketing , Project Management , and Business Intelligence . Franz also has some experience in Strategy and Planning , Finance , and Sales .

Q: Which industries has Franz worked in recently?

Franz has recently worked in industries like Professional Services , Fashion and Apparel , and Information Technology (IT) .

Q: Which business areas has Franz worked in recently?

Franz has recently worked in business areas like Marketing , Project Management , and Strategy and Planning .

Recommended expert

Cologne, Germany

Experience

Apr 2025 - Present

10 months

Freelance Consultant

LassMaMachen Entertainment UG

Development and implementation of marketing activities for the sustainable fashion label JROEN.
Oversaw merchandise projects for artists such as Mo-Torres, Querbeat, and die Höhner.
Responsible for product development in coordination with the bands.
Took over project management of the merchandise projects.

Sep 2024 - Feb 2025

6 months

Freelance Digital Project Manager

DocCheck AG

Project planning and execution in a digital environment.
Budget control and project cost management.
Responsibility for SEO and UX.
Negotiation of proposals.
Management of pharma clients STADA, ConvaTec, and Takeda, as well as Aral AG.

Jul 2024 - Oct 2025

1 year 4 months

Freelance Client Partner

Human Unlimited GmbH

Strategic consulting and support for NEW AG.
Development of communication and brand strategies with a focus on conceptual design.
Presentation of developed strategies to the client.

Feb 2024 - May 2024

4 months

Freelance Project Manager

ARAG SE

Conceptualization and implementation of a relaunch for the promotional merchandise shop.
Development of concepts for marketing projects and product launches.
Oversight of the execution of marketing projects and product launches.

May 2022 - Sep 2022

5 months

Freelance Account Manager

Zenithmedia GmbH

Primary contact for GlaxoSmithKline for various products such as Dr. Best, Zovirax, and Shingles.
Implementation of cross-media advertising campaigns across TV, digital, OOH, and print.
Media planning and budget management.
Stakeholder coordination.
Reporting and continuous campaign optimization.

Dec 2021 - Mar 2022

4 months

Freelance Project Manager

Digitas Pixelpark (Publicis)

Managing international marketing and digital campaigns.
Managing clients such as Quirion and Beiersdorf.
Coordinating involved departments and service providers.

Jul 2021 - Sep 2021

3 months

Freelance Project Manager

brandung GmbH & Co. KG

Managing various IT projects.
Managing the client Eurorad.
Coordinating requirements, timelines, and implementation with development teams and stakeholders.

Nov 2020 - Present

5 years 3 months

Co-Founder

Zohus Rheinmanufaktur

Co-founding the streetwear label Zohus Rheinmanufaktur.
Responsible for marketing, sales (B2B and retail), social media, partnerships, and the online store.
Developing the business model and the brand.
Managing logistics and customer experience.
Leading projects in product development.
Managing budgets including reporting.
Implementing the online store using commerce solutions.

Feb 2020 - Apr 2021

1 year 3 months

Freelance IT Project Manager

Antwerpes AG

Managing the client Bristol Myers Squibb on website, SEO, SEA, tracking, web applications, and newsletters.
Developing strategy concepts and implementing a new corporate design.
Managing the project to develop a web integration for updating customer data.
Managing and optimizing SEA campaigns, including keyword research and campaign optimization.

Jun 2019 - Jul 2019

2 months

Freelance Digital Project Manager

McCann Erickson GmbH

Managing projects for the client ALDI Einkauf GmbH & Co. OHG.
Managing stakeholders in digital projects.
Coordinating with internal and external project participants.

Mar 2019 - Apr 2019

2 months

Freelance Project Manager

ALDI Einkauf GmbH & Co. OHG

Project management of strategic digital projects.
Implementation of various website projects such as Grillwelt, Festivalwelt and Akkuwelt on [link]
Conceptual and operational execution of digital initiatives.
Coordination with internal stakeholders and external service providers.

Feb 2019 - Mar 2019

2 months

Business Start-up Consultant

Self-employed

Providing startup consulting for businesses and startups.
Supporting business model development and strategic alignment.
Advising on marketing and go-to-market topics for new ventures.

Jun 2018 - Dec 2018

7 months

Freelance Project Manager

SapientRazorfish

Project management of strategic e-commerce projects for the client NISSAN Center Europe GmbH.
Content and strategic support of dealer websites.
Organizing and preparing a national dealer workshop.
Coordinating requirements between the client, dealers, and implementation teams.

Jan 2018 - Feb 2018

2 months

Freelance Project Manager

ALDI Einkauf GmbH & Co. OHG

Project management for the client ALDI Einkauf GmbH & Co. OHG.
Conceptual and operational implementation of various projects on [link], including the Beach Volleyball World Championship.
Managing timelines, quality, and interfaces within the project.

Aug 2017 - Dec 2018

1 year 5 months

Freelance Consultant

Sarula

Acquisition of new partners and clients.
Responsible for social media, online marketing, and the website.
Developing content and communication measures.
Building and maintaining partnerships to increase reach.

Aug 2017 - Apr 2018

9 months

Freelance Project Manager

Zone GmbH

Conceptual development and implementation of full-service digital campaigns.
Support for clients from the cosmetics, toy and service industries as well as the public sector.
Editorial community management for the managed brands.
Coordination of creative, technical and media teams in the campaign process.

Jun 2017 - Jul 2017

2 months

Freelance CRM Campaign Manager

REWE Digital GmbH

CRM campaign management in the areas of email, affiliate, social media and print.
Aligning requirements and concepts with the specialist departments.
Quality assurance of campaigns.
Strategic optimization of various websites and landing pages.

Jan 2017 - Present

9 years 1 month

Freelance Consultant

brainpartners

Marketing investment management for international clients.
Advising clients from the beverage, automotive, pharma, retail, IT, finance and fashion sectors on media and marketing controlling.

Jan 2017 - Dec 2018

2 years

Freelance Consultant

my SCHOKO WORLD

Acquisition of new cooperation partners.
Social media marketing and managing the online shop.
Planning and implementing online marketing measures to increase sales.
Analyzing and optimizing campaign performance in the online shop.

Oct 2016 - Dec 2016

3 months

Freelance Online Project Manager

Heye GmbH

Project management of digital ad materials for the BMW Group.
Directing creative teams and providing strategic consulting for the client.
Commercial campaign handling.
Organizing and leading a client workshop on digital advertising opportunities.
Optimizing existing project management processes.

Apr 2016 - Sep 2016

6 months

Freelance Project Manager

Sky Deutschland GmbH

PMO for the launch of the new entertainment channel Sky Cinema Family HD.
Managing project timelines and documenting milestones.
Coordinating with stakeholders from film, CRM, sales, marketing, technology, IT, finance, controlling, research and media management.
Coordinating with international colleagues in the UK and Italy.

Jul 2015 - Present

10 years 7 months

Freelance Consultant Marketing, Project Management & Strategy

Self-employed

Strategic consulting and project management for international go-to-market projects for startups, agencies, and companies.
Responsible for managing complex projects with international stakeholders.
Strategic and operational implementation of cross-media marketing campaigns, go-to-market projects, and digital transformations.
Focus on digitalization, marketing, strategy, project management, e-commerce, and sales.
Executing e-commerce and marketing activities from social media and influencer marketing to paid advertising and offline campaigns.

Feb 2012 - Mar 2015

3 years 2 months

Project & Advertising Manager

SevenOne Media GmbH (ProSiebenSat1 Media AG)

Project management of online and mobile campaigns for international key accounts.
Technical consulting for media agencies and direct clients.
Implementation of various specials such as sweepstakes, microsites, cross-media and social media campaigns, as well as homepage events.
Ensuring timely and high-quality delivery of campaigns.

Apr 2011 - Jan 2012

10 months

Internal Agency Manager

SevenOne Media GmbH (ProSiebenSat1 Media AG)

Continued the responsibilities of the previous role in a department integrated as an internal agency.
Coordinated internal marketing and communication projects.
Managed interfaces between internal departments and external partners.

Jul 2008 - Mar 2011

2 years 9 months

Campaign Manager Strategic Marketing & Media Services

SevenOne Media GmbH (ProSiebenSat1 Media AG)

Campaign management for media-for-revenue-share projects such as Zalando, Trivago, MrSpex, GameDuell, and Preis24.
Creation of market and potential analyses to support sales.
Coordination of spot production and booking of advertising media.
Client consulting on campaign planning and optimization.
Preparation of reports and performance analyses.
TV media consulting for music & entertainment, licensing, games, video on demand, Starwatch Music, and ProSiebenSat.1 Digital.
Campaign management, media planning, and monitoring of digital in-house advertising campaigns in the diversification area.

Oct 2006 - Jun 2008

1 year 9 months

Campaign Manager Strategic Marketing & Media Services

MM Merchandising Media GmbH (ProSiebenSat1 Media AG)

Project management of music collaborations.
Media planning, analysis, and consulting for the areas of Music & Entertainment, Licensing, Games, and Digital.
Implementation of a screening feature for TV media diversification.
Campaign management, media planning, and monitoring of in-house advertising campaigns in the area of diversification.

Jul 2006 - Sep 2006

3 months

Junior Campaign Manager Music & Tour Cooperations

MM Merchandising Media GmbH (ProSiebenSat1 Media AG)

Project management and coordination of music cooperations.
Media consulting, bookings, and analysis.
Preparation of reports for ongoing campaigns.

Jun 2005 - Dec 2005

7 months

Marketing, PR, and Sales Intern

give media GmbH & Co. KG / give records

Support in marketing, PR, and sales.
Assistance in planning and executing campaigns.
Support in communication with media partners and clients.
Creation of presentations and sales materials.

Feb 2005 - May 2005

4 months

Marketing and Sales Intern

Jamba! GmbH / VeriSign

Support for the marketing and sales team.
Assistance in implementing sales and marketing activities.
Analysis of market and customer data.
Preparation of evaluations and presentations.

Jul 2004 - Nov 2004

5 months

Marketing and Sales Intern

Bavaria Sonor Musikverlag und Merchandising GmbH

Assistance in marketing and sales.
Support in marketing music and merchandising products.
Preparation and follow-up of sales activities.
Support in the daily business of the sales team.

Summary

Entrepreneur and experienced interim manager with a solid background in digitalization, marketing, strategy, project management, e-commerce, and sales. I support companies in successfully implementing complex projects and in developing and launching strategies.

As the founder of the startup ZOHUS, I oversee all e-commerce and marketing activities – from social media and influencer marketing to paid advertising and offline campaigns.

My core competencies are in managing complex projects with international stakeholders and in the strategic and operational execution of cross-media marketing campaigns, go-to-market projects, and digital transformations. A strong network and excellent communication skills enable me to achieve lasting success both as a founder and in project work.

Skills

Marketing & Project Management
Digital Marketing
Strategic Marketing
Social Media Marketing
E-commerce
Stakeholder Management
Startup Consulting
Shopify
Social Media Tools
Jira & Confluence
Google Analytics
Meta For Business
Canva

Languages

German

Native

English

Advanced

French

Elementary

Italian

Elementary

Education

Oct 2003 - Jun 2004

Anglia Ruskin University

Bachelor of Arts (honours) · International Business Management · Cambridge, United Kingdom

Oct 2001 - Jun 2003

International Business School Freiburg

Higher Diploma · International Management · Freiburg im Breisgau, Germany

Profile

Created

July 2023

Last Update

November 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Franz based?

Franz is based in Cologne, Germany.

What languages does Franz speak?

Franz speaks the following languages: German (Native), English (Advanced), French (Elementary), Italian (Elementary).

How many years of experience does Franz have?

Franz has at least 20 years of experience. During this time, Franz has worked in at least 17 different roles and for 25 different companies. The average length of individual experience is 8 months. Note that Franz may not have shared all experience and actually has more experience.

What roles would Franz be best suited for?

Based on recent experience, Franz would be well-suited for roles such as: Freelance Consultant, Freelance Digital Project Manager, Freelance Client Partner.

What is Franz's latest experience?

Franz's most recent position is Freelance Consultant at LassMaMachen Entertainment UG.

What companies has Franz worked for in recent years?

In recent years, Franz has worked for LassMaMachen Entertainment UG, DocCheck AG, Human Unlimited GmbH, ARAG SE, and Zenithmedia GmbH.

Which industries is Franz most experienced in?

Franz is most experienced in industries like Media, Entertainment and Publishing, Professional Services, and Fashion and Apparel. Franz also has some experience in Information Technology (IT), Retail, and Automotive.

Which business areas is Franz most experienced in?

Franz is most experienced in business areas like Marketing, Project Management, and Business Intelligence. Franz also has some experience in Strategy and Planning, Finance, and Sales.

Which industries has Franz worked in recently?

Franz has recently worked in industries like Professional Services, Fashion and Apparel, and Information Technology (IT).

Which business areas has Franz worked in recently?

Franz has recently worked in business areas like Marketing, Project Management, and Strategy and Planning.

What is Franz's education?

Franz holds a Bachelor in International Business Management from Anglia Ruskin University.

What is the availability of Franz?

Franz is immediately available full-time for suitable projects.

What is the rate of Franz?

Franz's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.