Interim Manager Marketing, Project Management, Account Management and Strategy

Strategic consulting and support for NEW AG on various marketing projects. Development and presentation of communication and brand strategies with a focus on concept development and close client support.

• Project planning and execution, budget control, SEO and UX, as well as negotiating offers. + Support for pharma clients STADA, ConvaTec and Takeda, as well as Aral AG.

• Client contact for GlaxoSmithKline on all marketing campaigns like Dr.Best, Zovirax and shingles
• Implementation of international advertising campaigns across TV, digital, OOH and print

• Managing the client Bristol Myers Squibb in website, SEO, SEA, tracking, web applications and newsletters
• Developing strategy concepts and implementing a new CI
• Leading the project to build a web integration for updating customer data
• Managing SEA campaigns, e.g. keyword research & optimization.

• Responsible for all marketing activities, social media, retail sales, partnerships, influencer marketing, B2B and the online shop.

• Project management for the client ALDI Einkauf GmbH & Co. OHG
• Conceptual and operational implementation of various projects on [link] such as the Beach Volleyball World Championship.

• Project management for the client ALDI Einkauf GmbH & Co. OHG
• Conceptual and operational implementation of various projects on [link] such as the Beach Volleyball World Championship.

• Execution of full-service digital campaigns for various clients
• Editorial community management.

• Acquisition of new partners and clients
• Responsible for social media, online marketing and website.

• Concept development and execution of full-service digital campaigns for clients in the cosmetics, toy and service industries, as well as the public sector
• Editorial community management.

• Acquiring new partners
• Social media marketing and managing the online shop.

• As Campaign Manager Strategic Marketing & Media Services: Project management and coordination of music cooperations.
• As Campaign Manager Strategic Marketing & Media Services: Media planning, media analysis and TV media consulting for Music & Entertainment, Licensing, Games, and Digital.
• As Campaign Manager Strategic Marketing & Media Services: Implementing and managing a TV media screening function for all diversification areas.
• As Campaign Manager Strategic Marketing & Media Services: Campaign management, media planning and monitoring of digital in-house advertising campaigns in the diversification area.
• As Junior Campaign Manager Music & Tour Cooperations: Project management and coordination of music cooperations.
• As Junior Campaign Manager Music & Tour Cooperations: Media consulting, media bookings and media analysis.
• As Junior Campaign Manager Music & Tour Cooperations: Creating monthly plans and reports.

• Freelancer and interim manager from Cologne with over 20 years of experience in marketing and sales marketing, digital marketing, project management, e-commerce, and the media industry.
• The start of my professional career was at the ProSiebenSat1 Group in the areas of Music & Tour, SevenVentures, and the digital marketing of international clients.
• Since 2015, self-employed for clients in entertainment, automotive, retail, insurance, consumer goods, cosmetics, public sector, telecommunications, and life sciences.
• Founded two successful companies: Zohus Rheinmanufaktur, the sustainable streetwear label from Cologne. Superpapers, a provider of colorful products for cheerful children's rooms.

• The Strategic Marketing and Media Services department was integrated as an internal agency at SevenOne Media.
• The responsibilities stayed the same.