Freelance Account Manager

Strategic advice and support for NEW AG on various marketing projects. Development and presentation of communication and brand strategies focused on concept design and close client collaboration.

• Project planning and execution, budget control, SEO and UX, as well as negotiating offers. + Support for pharma clients STADA, ConvaTec and Takeda, as well as Aral AG.

• Single point of contact for client GlaxoSmithKline regarding all marketing campaigns such as Dr.Best, Zovirax and Gürtelrose
• Implementation of international advertising campaigns across TV, digital, OOH and print.

• Managing the Bristol Myers Squibb account for website, SEO, SEA, tracking, web applications and newsletters
• Developing strategy concepts and implementing a new corporate identity
• Leading the project to create a web integration for updating customer data
• Managing SEA campaigns, e.g. keyword research & optimization.

• Responsible for all marketing activities, social media, retail sales, partnerships, influencer marketing, B2B and the online shop.

• Project management for the client ALDI Einkauf GmbH & Co. OHG
• Conceptual and operational execution of various projects on [link], e.g., the Beach Volleyball World Championship.

• Project management for the client ALDI Einkauf GmbH & Co. OHG
• Conceptual and operational execution of various projects on [link], e.g., the Beach Volleyball World Championship.

• Execution of full-service digital campaigns for various clients
• Editorial community management.

• Acquisition of new partners and clients
• Responsible for social media, online marketing and the website.

• Conceptual development and execution of full-service digital campaigns for clients in the cosmetics, toy and service industries, as well as the public sector
• Editorial community management.

• Acquisition of new partners
• Social media marketing and management of the online shop.

• As Strategic Marketing & Media Services Campaign Manager: Project management and coordination of music cooperations.
• As Strategic Marketing & Media Services Campaign Manager: Media planning, media analysis and TV media consulting for music & entertainment, licensing, games and digital.
• As Strategic Marketing & Media Services Campaign Manager: Implementation and support of a TV media screening function across all diversification areas.
• As Strategic Marketing & Media Services Campaign Manager: Campaign management, media planning and monitoring of in-house digital advertising campaigns in diversification.
• As Junior Campaign Manager Music & Tour Cooperations: Project management and coordination of music cooperations.
• As Junior Campaign Manager Music & Tour Cooperations: Media consulting, media bookings and media analysis.
• As Junior Campaign Manager Music & Tour Cooperations: Preparing monthly plans and reports.

• Freelancer and interim manager from Cologne with over 20 years of experience in marketing and sales marketing, digital marketing, project management, e-commerce and the media industry.
• I started my career at ProSiebenSat1 Group in music & tour, SevenVentures and digital marketing for international clients.
• Since 2015, self-employed, working with clients in entertainment, automotive, retail, insurance, consumer goods, cosmetics, public sector, telecommunications and life sciences.
• Founded two successful companies: Zohus Rheinmanufaktur, a sustainable streetwear label from Cologne, and Superpapers, a provider of colorful products for cheerful children's rooms.

• The Strategic Marketing and Media Services department was integrated into SevenOne Media as an internal agency.
• The scope of work remains unchanged.