Freelance Account Manager

Strategic consulting and support for NEW AG in various marketing projects. Developing and presenting communication and brand strategies with a focus on conceptual design and close client support.

• Project planning and execution, budget control, SEO and UX, and negotiating offers. + Support for pharma clients STADA, ConvaTec, and Takeda, as well as Aral AG.

• Main point of contact for the client GlaxoSmithKline for all marketing campaigns such as Dr. Best, Zovirax, and shingles
• Execution of international ad campaigns in TV, digital, OOH, and print.

• Managing the client Bristol Myers Squibb on website, SEO, SEA, tracking, web applications, and newsletters
• Developing strategy concepts and implementing a new corporate identity
• Project lead for creating a web integration to update customer data
• Managing SEA campaigns, e.g. keyword research and optimization.

• Responsible for all marketing activities, social media, retail sales, partnerships, influencer marketing, B2B, and the online shop.

• Project management for the client ALDI Einkauf GmbH & Co. OHG
• Conceptual and operational implementation of various projects on [link], such as the Beach Volleyball World Championship.

• Project management for the client ALDI Einkauf GmbH & Co. OHG
• Conceptual and operational implementation of various projects on [link], such as the Beach Volleyball World Championship.

• Implementation of full-service digital campaigns for various clients
• Editorial community management.

• Acquisition of new partners and clients
• Responsible for social media, online marketing and website.

• Conceptual development and implementation of full-service digital campaigns for clients in the cosmetics, toys and services industries, as well as the public sector
• Editorial community management.

• Acquisition of new cooperation partners
• Social media marketing and management of the online shop.

• As Campaign Manager Strategic Marketing & Media Services: project management and coordination of music cooperations.
• As Campaign Manager Strategic Marketing & Media Services: media planning, media analysis and TV media consulting for music & entertainment, licensing, games and digital.
• As Campaign Manager Strategic Marketing & Media Services: implementation and management of a TV media screening function for all diversification areas.
• As Campaign Manager Strategic Marketing & Media Services: campaign management, media planning and monitoring of in-house digital advertising campaigns in the diversification area.
• As Junior Campaign Manager Music & Tour Cooperations: project management and coordination of music cooperations.
• As Junior Campaign Manager Music & Tour Cooperations: media consulting, media buying and media analysis.
• As Junior Campaign Manager Music & Tour Cooperations: creation of monthly plans and reports.

• Freelancer and interim manager from Cologne with over 20 years of experience in marketing and sales marketing, digital marketing, project management, e-commerce and the media industry.
• My professional career began at the ProSiebenSat1 Group in the areas of music & tours, SevenVentures and the digital marketing of international clients.
• Since 2015, working independently for clients in entertainment, automotive, retail, insurance, consumer goods, cosmetics, the public sector, telecommunications and life science.
• Founded two successful companies: Zohus Rheinmanufaktur, the sustainable streetwear label from Cologne. Superpapers, a provider of colorful products for happy children's rooms.

• The Strategic Marketing and Media Services department is integrated into SevenOne Media as an internal agency.
• The scope of work remains unchanged.