Madeleine Weber
Marketing & Media Management
Experience
Digital Account Manager
Emetriq GmbH (Deutsche Telekom Group)
- Account and project management of various digital projects (social, display & influencer) including budget allocation
- Creation of media recommendations and media plans (e.g. for Magenta YOUNG & MagentaTV)
- Internal and external coordination with e.g. marketer platforms such as Facebook, TikTok, Twitter, Snapchat and Co.
- Preparation of offers, project and budget monitoring
- Creation of reports based on predefined KPIs (weekly, as well as extensive end-of-campaign reports)
- Requirements management and quality assurance
International Media-Go-To-Market Manager
Zalando SE
- Planning and management of media activities across all channels (digital – social & display, TV, (D)OOH & radio including strategic budget allocation) for a total of 10 countries in Central Eastern Europe (CEE)
- Internal coordination with e.g. marketing team, creative, production & strategy managers
- Management and external coordination with the respective lead agencies in each country
Digital Marketing Expert for Social & Influencer Management
De'Longhi Group
- Planning and management of social media and influencer activities, as well as social seeding campaigns and UGC creation
- Development of social marketing & media annual strategies 2025 for all brands
- Internal coordination with e.g. brand management, sales & product management
- Management and external coordination with lead agencies
Media Management & Planning
Deutsche Telekom GmbH
- Planning and management of media measures across all channels (digital - social & display, print, TV, (D)OOH & radio)
- Creation of media strategies and reports (e.g. for MagentaTV & cost privilege campaigns)
- Internal coordination with e.g. commercial management, creation & strategy managers
- Management & external coordination with the lead agencies
Media Account Manager Digital
Emetriq GmbH
- Account and project management of various digital projects (social & display)
- Creation of media recommendations and media plans (e.g. for Magenta YOUNG & #GegenHassImNetz campaign)
- Internal and external coordination with e.g. marketer platforms such as Facebook, TikTok, Twitter, Snapchat and Co.
- Preparation of offers, project and budget monitoring
- Creation of reports based on predefined KPIs (weekly, as well as extensive end-of-campaign reports)
- Requirements management and quality assurance
Media Account Manager for WELLA Germany
Starcom WW Agency
- Account and project management in media planning for the client WELLA Germany across all channels (online, TV, print, DOOH)
- Creation of media strategies, budget recommendations and media plans, as well as production plans
- Internal and external coordination with e.g. marketer platforms such as Meta, ADA, SOM, etc.
- Creation of reports based on predefined KPIs (weekly, as well as extensive end-of-campaign reports)
- Requirements management and quality assurance
Consultant Internal Communications, PMO & Events
Deutsche Bank AG
- Creation and management of internal departmental and bank-wide communication measures
- Creation of senior management documents and presentations
- Project Management Office & Event Management for a global hybrid event on anti financial crime for more than 13,000 participants with over 30 internal and external speakers
- Planning and implementation of global events such as town halls and all-hands calls using Sli.do
- Support of the web presence (intranet & user services), as well as internal content creation
Media Account Manager Digital
Emetriq GmbH
- Account and project management of various digital projects (social & display)
- Creation of media recommendations and media plans (e.g. for Magenta YOUNG & #AgainstHateOnline campaign)
- Internal and external coordination with e.g. marketer platforms such as Facebook, TikTok, Twitter, Snapchat and Co.
- Preparation of offers, project and budget monitoring
- Creation of reports based on predefined KPIs (weekly, as well as extensive end-of-campaign reports)
- Requirements management and quality assurance
Marketing Consultant & Project Manager Trade Fairs (Europe)
i2m GmbH
- Marketing conception and implementation of the product launch in the European market in cooperation with Business Development/Sales and Brand Management
- Conception and development of new communication measures in digital marketing, as well as creation of documents to support the sales staff & creation of social media content with a focus on LinkedIn
- Trade fair and event planning, as well as design of booth and marketing materials
- Multimedia campaign management (B2B & B2C) with sales target including success control with focus on new customers
- Implementation of the website relaunch for the European market
Project and Marketing Manager Webinars
New Work SE
- Creation of an annual concept for the implementation of XING ProJobs webinars
- Communication and topic scheduling with external topic experts and insiders
- Planning and implementation of interactive webinars using Sli.do
- Maintenance of web presences (XING ProJobs pages)
- Creation of marketing materials to promote the webinars
Communication and Marketing Manager
Deutsche Bank AG
- Creation and management of internal departmental and bank-wide communication measures
- Creation of senior management documents and presentations
- Planning and implementation of global events such as town halls and all-hands calls using Sli.do
- Support of the web presence (intranet & user services) and internal content creation
Senior Account Manager
480Hz GmbH
- Account and project management of various projects such as the creation of POS material
- Internal and external coordination, as well as preparation and processing of briefings
- Preparation of offers and project monitoring
- Management of requirements and quality management
Co-Founder, Speaker & Trainer
Gedankensprint Seminare
- Planning and conducting of seminars, individual workshops and trainings
- All topics around digital and classic marketing, e.g. social media, social selling, digital marketing and creativity
- Speaker and trainer at e.g. IHK-Akademie Koblenz e.V., Gastronomisches Bildungszentrum Koblenz e.V., AGD Business School Montabaur and TrainInstinct GmbH
Group Head Digital
R.I.S.E. Agency GmbH
Development of an agency structure and processes
Structuring of human resources management, personnel management and execution of recruiting measures
Management of existing and new clients
General and comprehensive project management
Preparation and negotiation of quotations
Project controlling and accounting
Pferdegold – product marketing across all relevant channels including webshop setup, Amazon integration, performance marketing, customer workshops and budget monitoring
Deutsche Bank – development of the My Data app to control access to one’s own bank account with internal and external coordination, budget and project monitoring, process control and requirements management
DWS – digital brand relaunch including website and online advertising material with internal and external coordination, budget and project monitoring and requirements management
Lead Campaign Management
1&1 Telekommunication SE
Multimedia campaign management and performance review in monthly cycles
Conception and development of new communication activities in traditional marketing (print & TV), digital marketing (banner, website, social media) and partner marketing (referral programs)
Coordination and monitoring of the production of advertising material
Website screening and optimization
Project management for product and campaign launches
Budget and project monitoring
Support for external partners and cooperations
Launch of the DSL product 1&1 Digital TV
Cooperation offer car leasing for mobile phone contract together with Sixt Car Sharing
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Telecommunication (8 years), Advertising (7.5 years), Professional Services (4 years), Education (4 years), Media and Entertainment (3.5 years), and Banking and Finance (3.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (13 years), Project Management (13 years), Sales (6.5 years), Quality Assurance (2 years), and Human Resources (1.5 years).
Summary
Marketing expert. Guide for projects. Team & Business Coach.
With a focus on digital communication but also on traditional marketing activities, I have been working for many years as an expert in marketing & project management, as well as a trainer & lecturer for corporations, medium-sized companies, and advertising agencies from various industries.
As a consultant in marketing, media & project management, I support my clients in diverse multimedia projects. Among other things, I create customer-centric communication and marketing concepts for different target groups and analyze results and successes. In addition, I take on key tasks in project management and act as project lead. This way, I lead numerous cross-media projects to success and continuously expand my experience as a marketing expert.
My training as a systemic team & business coach helps me optimally guide teams, individuals & companies in achieving their goals.
Thanks to my quick grasp and organizational talent, I always keep an overview even in stressful situations and large projects and can quickly and successfully familiarize myself with new topic areas at any time. As an entrepreneurial spirit with strong skills in direct customer contact, people and budget responsibility, I always focus on efficiency and the highest quality in all my activities.
Skills
Digital & Traditional Marketing (> 11 Years)
Project Management & Account Management (> 9 Years)
Brand & Campaign Management (> 8 Years)
Media Planning & Strategy (> 4 Years)
Content Creation (Social Media) (> 3 Years)
Web Conception (> 4 Years)
Trade Fairs & Events (> 4 Years)
Target Group & Competitive Analysis (> 6 Years)
Budget Management (> 6 Years)
Trainer & Speaker (> 4.5 Years)
Contract & Offer Negotiations (> 3.5 Years)
Human Resources (> 2 Years)
Apple & Microsoft
Ms Office 365 Tools
Keynote
Sharepoint
User Experience & Workflow Management
Webproof & Invision
Jira
Content & Crm Campaigns Management
Braze
Hootsuite
Hubspot
Google Analytics (Seo)
Google Ads (Sea)
Photoshop & Indesign
Confluence
Interactive Conferences
Slido & Mentimeter
Telecommunication
Banking & Finance
Tourism, Hotel Industry & Gastronomy
Industry, Lifestyle & Beauty (Fmcg)
Languages
Education
IHK Köln
Bachelor Professional of Marketing · Marketing · Germany
Profile
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