Madeleine Weber
Media Management & Planning
Experience
Media Management & Planning
Deutsche Telekom GmbH
Deutsche Telekom GmbH is Europe’s largest telecom company headquartered in Bonn. During my assignment, I served as a media expert between internal teams and agencies with the goal of #MakeCustomersFans.
- Planning and managing media measures across all channels (digital – social & display, print, TV, (D)OOH & radio)
- Creating media strategies and reports (e.g. for MagentaTV & cost privilege campaigns)
- Internal coordination with commercial management, creative & strategy teams
- Managing and coordinating externally with lead agencies
Media Account Manager Digital
Emetriq GmbH (Deutsche Telekom Group)
Emetriq GmbH is a Deutsche Telekom subsidiary handling all online media measures (social & programmatic across all channels).
- Account and project management of various digital projects (social & display)
- Creating media recommendations and media plans (e.g. for Magenta YOUNG & #GegenHassImNetz campaign)
- Internal and external coordination with marketer platforms like Facebook, TikTok, Twitter, Snapchat etc.
- Preparing proposals, monitoring projects and budgets
- Creating reports based on set KPIs (weekly and extensive end-of-campaign reports)
- Requirements management and quality assurance
Media Account Manager for Wella Germany
Starcom WW Agency
Starcom WW is a global media agency brand within Publicis Media of Publicis Groupe.
- Account and project management in media planning for Wella Germany across all channels (online, TV, print, DOOH)
- Creating media strategies, budget recommendations and media plans, plus production schedules
- Internal and external coordination with marketer platforms like Meta, ADA, SOM etc.
- Creating reports based on set KPIs (weekly and extensive end-of-campaign reports)
- Requirements management and quality assurance
Consultant Internal Communications, PMO & Events
Deutsche Bank AG
Internal corporate and management communications in Global Procurement, Real Estate and Anti Financial Crime.
- Creating and managing internal departmental and bank-wide communication measures
- Drafting senior management documents and presentations
- PMO & event management for a global (hybrid) Anti Financial Crime event with over 13,000 participants & 30+ speakers
- Planning and running global events like town halls and all-hands calls using Sli.do
- Supporting web presence (intranet & user services) and creating internal content
Media Account Manager Digital
Emetriq GmbH (Deutsche Telekom Group)
Emetriq GmbH is a Deutsche Telekom subsidiary handling all online media measures (social & programmatic across all channels).
- Account and project management of various digital projects (social & display)
- Creating media recommendations and media plans (e.g. for Magenta YOUNG & #GegenHassImNetz campaign)
- Internal and external coordination with marketer platforms like Facebook, TikTok, Twitter, Snapchat etc.
- Preparing proposals, monitoring projects and budgets
- Creating reports based on set KPIs (weekly and extensive end-of-campaign reports)
- Requirements management and quality assurance
Marketing Consultant & Project Manager Trade Fairs (Europe)
i2m GmbH (MANN&HUMMEL)
i2m GmbH is a spin-off of the MANN&HUMMEL Group that launched “i-qlair” – a monitoring and sensor system for measuring air quality.
- Marketing concept and implementation of the product launch in Europe with Business Development/Sales and Brand Management
- Designing new digital marketing communication measures and creating sales support documents & LinkedIn-focused social media content
- Trade fair and event planning, booth design & marketing materials
- Multimedia campaign management (B2B & B2C) with sales targets and success tracking for new clients
- Implementing the website relaunch for the European market
Project and Marketing Manager Webinars
New Work SE (XING)
XING ProJobs is a job-seeking tool/membership offering free webinars with tips for every step of the application process, from searching to nailing the interview.
- Developing an annual concept for XING ProJobs webinars
- Scheduling topics and coordinating with external experts and insiders
- Planning and hosting interactive webinars using Sli.do
- Maintaining web presences (XING ProJobs pages)
- Creating marketing materials to promote the webinars
Communication and Marketing Manager
Deutsche Bank AG
Internal corporate and management communications in Global Procurement and Real Estate.
- Creating and managing internal departmental and bank-wide communication measures
- Drafting senior management documents and presentations
- Planning and hosting global events like town halls and all-hands calls using Sli.do
- Supporting web presence (intranet & user services) and creating internal content
Co-Founder, Speaker & Trainer
Gedankensprint Seminare
Gedankensprint Seminare offers marketing trainings and workshops.
- Planning and leading seminars, individual workshops and trainings
- Covering all topics in digital and classic marketing, e.g. social media, social selling, digital marketing and creativity
- Speaker & trainer at IHK-Akademie Koblenz e.V., Gastronomisches Bildungszentrum Koblenz e.V., AGD Business School Montabaur and TrainInstinct GmbH
Senior Account Manager
480Hz GmbH
480Hz is an agency in the DDB Worldwide Group focusing on trade marketing and below-the-line communication. As Senior Account Manager (Deutsche Telekom):
- Account and project management of projects like creating POS materials
- Internal and external coordination, preparing and processing briefs
- Preparing proposals and monitoring projects
- Requirements management and quality control
Group Head Digital
R.I.S.E. Agency GmbH
R.I.S.E. is a young, owner-managed digital agency from Koblenz. As one of the founding members, I helped build the agency and oversaw all major operations.
- Developing agency structure and processes
- Setting up HR management, personnel management and recruitment
- Managing existing and new clients
- Comprehensive project management
- Preparing and negotiating quotes
- Project controlling and accounting
- Leading sub-projects under my management:
- Pferdegold – product marketing across all channels: managing webshop setup, Amazon & fulfillment integration, performance marketing, client workshops, budget & project monitoring
- Deutsche Bank – developing the “My Data” app for controlling bank account access: coordination, budget & project monitoring, process control
- DWS – digital brand relaunch (website and online ads): coordination, budget & project monitoring, quality management
Lead Campaign Management
1&1 Telecommunication SE
On a monthly cycle, we set up new campaigns with product management while monitoring market and competition.
- Multimedia campaign management and performance review
- Designing new communication activities in traditional marketing (print & TV), digital marketing (banners, website, social media) and partner marketing (e.g. referral programs)
- Coordinating and overseeing ad production
- Website review and optimization
- Project management for product & campaign launches
- Budget and project monitoring
- Supporting external partners and cooperations
- Key campaigns/product launches: DSL product 1&1 Digital TV; “car leasing with mobile phone contract” with Sixt Car Sharing
Summary
Online junkie! Master of project management! Marketing addict! Focusing on digital communication but also classic marketing measures, I have been working for years as an expert in marketing & project management, as well as a trainer & lecturer for corporations, medium-sized companies and ad agencies across many industries.
As a consultant in marketing, media & project management, I support my clients in various multimedia projects. This includes creating customer-centric communication and marketing concepts for different target groups and analyzing results and successes. I also take on key project management tasks as project lead. This way, I steer many cross-media projects to success and keep expanding my experience as a marketing expert.
Early in my career, I realized how important and fun it is to teach knowledge and skills. That's how I found my passion as a trainer in marketing and social media. By combining expertise & training in marketing, I aim to offer my clients even more value and support them actively.
With strong comprehension and organizational skills, I stay on top of things even under stress and on large projects, and I can quickly adapt to new topics at any time. As an entrepreneurial spirit with strong skills in direct client contact, HR and budget responsibility, I always focus on efficiency and the highest quality in all my work.
Languages
Education
Bachelor Professional of Marketing · Marketing
Certifications & licenses
Business-Trainer
Systemical Team & Business Coach (ECA)
ECA
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