Marketing & Media Management

Deutsche Telekom GmbH is Europe's largest telecommunications company with headquarters in Bonn. During my assignment, I worked as a media expert between internal contacts and the agencies with the aim of #KundenZuFansMachen.

• Planning and management of media measures across all channels (digital - social & display, print, TV, (D)OOH & radio)
• Creation of media strategies and reports (e.g. for MagentaTV & cost privilege campaigns)
• Internal coordination with e.g. commercial management, creation & strategy managers
• Management & external coordination with the lead agencies

Starcomm WW is a global media agency brand within Publicis Media of Publicis Groupe.

• Account and project management in media planning for the client WELLA Germany across all channels (online, TV, print, DOOH)
• Creation of media strategies, budget recommendations and media plans, as well as production plans
• Internal and external coordination with e.g. marketer platforms such as Meta, ADA, SOM, etc.
• Creation of reports based on predefined KPIs (weekly, as well as extensive end-of-campaign reports)
• Requirements management and quality assurance

Emetriq GmbH is a subsidiary of Deutsche Telekom & is responsible for all media measures in the online sector (social & programmatic across all channels).

• Account and project management of various digital projects (social & display)
• Creation of media recommendations and media plans (e.g. for Magenta YOUNG & #GegenHassImNetz campaign)
• Internal and external coordination with e.g. marketer platforms such as Facebook, TikTok, Twitter, Snapchat and Co.
• Preparation of offers, project and budget monitoring
• Creation of reports based on predefined KPIs (weekly, as well as extensive end-of-campaign reports)
• Requirements management and quality assurance

XING ProJobs is an additional job seeking tool / membership. In this case, they provide free webinars for ProJob Users that contain useful tips for all steps in the application process – from the search to the perfect interview.

• Creation of an annual concept for the implementation of XING ProJobs webinars
• Communication and topic scheduling with external topic experts and "insiders"
• Planning and implementation of interactive webinars with the use of Sli.do
• Maintenance of web presences (XING ProJobs pages)
• Creation of marketing materials to promote the webinars

480Hz is an agency of the DDB Worldwide Group with a focus on trade marketing and below-the-line communication. As Senior Account Manager (Deutsche Telekom), I was responsible for the following areas:

• Account and project management of various projects such as the creation of POS material
• Internal and external coordination, as well as preparation and processing of briefings
• Preparation of offers and project monitoring
• Management of requirements and quality management

Bourros Rise is a young and owner-managed digital agency from Koblenz. As one of the "founding members", my task was to build up the agency accordingly and to take over all comprehensive activities. This included above all the following areas of responsibility:

• Development of an agency structure and processes
• Structuring of human resources management, personnel management and execution of recruiting measures
• Management of existing and new clients
• General and comprehensive project management
• Preparation and negotiation of quotations
• Project controlling and accounting

Insight into various sub-projects under my project management:

Pferdegold – product marketing across all relevant channels

• Project management and control of all product marketing measures, such as setting up a webshop incl. connection to Amazon and a fulfilment service provider, as well as performance marketing.
• Internal and external coordination, as well as customer workshops for optimal product marketing
• Budget and project monitoring

Deutsche Bank – development of the "My Data" app to control access to one's own bank account

• Internal and external coordination
• Budget and project monitoring, process control
• Management of requirements and quality management

DWS – Digital brand relaunch (rebranding of the website and online advertising material)

• Internal and external coordination
• Budget and project monitoring
• Management of requirements and quality management