Kai Thomas
Senior Community Manager
Experience
Jan 2025 - Mar 2025
3 monthsSenior Community Manager
Social Element
- Monitoring and community management for Nissan’s global social media channels and other clients with a focus on 100% response rate
- Setting up efficient workflows and response libraries for comments and DMs
- Conducting performance reviews to develop the moderation team
- Analyzing community feedback to identify recurring pain points and passing them on to the brand team
- Ensuring a consistent tone in all responses in line with brand guidelines and legal requirements
- Quality assurance and mentoring for junior moderators
- Creating reports with KPIs like engagement volume, response time, and sentiment trends
- Escalating potentially PR-critical issues to protect brand reputation
- Evolving the community strategy through continuous learnings from daily operations
Dec 2024 - Jun 2025
7 monthsSenior Social Media Manager
1000Heads
- Developing cross-channel content strategies to increase reach and engagement for various clients
- Planning and continuously adjusting editorial calendars to combine long-term brand strategies with spontaneous, relevant real-time content
- Acting as the link between clients and internal teams: coordination, expectation management, and feedback integration
- Leading and motivating up to 25 team members, including task distribution and workflow management
- Working closely with creative, analytics, and account teams to develop content aligned with brand identity and performance goals
- Using native and external analytics tools to optimize content frequency and channel strategies
- Running A/B tests for text and image variants to identify high-performing assets
- Monitoring competitors and deriving recommendations on social trends and user behavior
- Preparing monthly reports with performance insights and concrete optimization suggestions for clients
- Community management: responding to comments and messages to build trust and brand loyalty
Jul 2024 - Sep 2024
3 monthsSenior Social Media Specialist
Prospecter Ventures
- Designing and executing social media campaigns to boost brand awareness and user interaction
- Developing platform-specific content strategies, including visuals, CTAs, and trend-based engagement formats
- Collaborating with design and content teams to ensure a consistent brand presence
- Analyzing performance using KPIs like engagement rate, impressions, and click-throughs
- Drawing strategic recommendations from competitor analysis and market monitoring
- Creating bi-weekly reports with insights and optimization suggestions for management
- Conducting channel audits and implementing targeted improvements to increase reach
- Optimizing coordination and processes between clients and content production
Mar 2024 - Jul 2024
5 monthsSenior Social Media Manager
Turn 10 Studios (Xbox)
- Managing social media campaigns for Xbox franchises from concept to execution with a focus on storytelling and data-driven content strategy
- Developing platform-specific formats for the gaming audience, including memes, highlight clips, and native assets
- Coordinating interdisciplinary teams in content planning, approval processes, and campaign launches
- Producing weekly dashboards on engagement, sentiment, and reach
- Adjusting posting frequency and tone in real time based on community reaction and campaign phase
- Monitoring and integrating current platform algorithm changes into the ongoing strategy
- Planning and executing tight editorial schedules around launches and events
- Collaborating on cross-brand alignments to harmonize communication within the Xbox ecosystem
Dec 2023 - Mar 2024
4 months Frankfurt, Germany
Senior Social Media Consultant
Frankfurter Sparkasse
- Developing cross-platform content plans to boost brand presence, web traffic, and engagement
- Creating targeted editorial calendars and asset formats for Facebook, LinkedIn, Instagram, and Twitter
- Analyzing campaign success based on detailed KPIs and trend evaluations
- Building and presenting monthly reporting decks with insights and creative recommendations
- Conducting social listening to identify reputation-building opportunities and shifts in sentiment
- Leading content ideation workshops with clients and agency teams
- Developing hashtag strategies and influencer collaboration recommendations to extend reach
- Ensuring a consistent brand appearance across all channels
Sep 2023 - Dec 2023
4 monthsSocial Media Manager
Mars
- Managing content creation and campaign rollout for four leading snack brands
- Localizing global content for regional markets while maintaining a consistent brand voice
- Coordinating with regional teams to align timing, messaging, and promotions
- Developing UGC strategies and influencer collaborations to boost organic engagement
- Evaluating campaign performance using KPIs like shares, reach, and click-throughs
- Participating in campaign retrospectives for continuous optimization of future efforts
- Working closely with PR and product teams to ensure consistent messaging
- Adapting campaign visuals for new formats like Reels and Stories
Sep 2023 - Oct 2023
2 monthsSocial Media Consultant
Manscaped
- Developing and implementing a targeted social media strategy to grow brand presence on Instagram, Twitter, and Facebook
- Creating weekly editorial calendars focusing on engagement and product awareness
- Collaborating with the creative team to produce visual assets in the brand’s distinctive tone
- Monitoring performance metrics like reach and engagement rate to optimize posting strategy
- Conducting competitor analysis to identify content gaps and derive optimization approaches
- Engaging directly with the community to strengthen brand loyalty
- Preparing detailed reports with concrete recommendations and creative adjustments for management
- Ensuring platform compliance and brand safety across all community interactions
Sep 2023 - Jul 2023
-1 years -1 months Germany
Senior Community Manager
Macaw Germany GmbH
- Brands: Mitsubishi & GWMORA
- Developing and implementing engagement strategies to strengthen brand loyalty and positioning
- Unifying brand communication across all channels, considering regional differences
- Analyzing user behavior and sentiment using web analytics tools to derive strategic actions
- Supporting integrated campaigns through close collaboration with internal and external marketing teams
- Creating performance dashboards for data-driven optimization during ongoing campaigns
- Conducting audience analyses and competitor monitoring to refine content strategy
- Managing creative processes to deliver high-quality content on time
- Advising on budget and channel allocation based on current data and performance trends
Aug 2023 - Oct 2023
3 monthsDigital Marketing Consultant
Ford Motor Company
- Designing and executing full-funnel digital campaigns to increase website traffic, lead generation, and engagement
- Developing high-impact content strategies across social media, email marketing, and paid advertising
- Using Google Analytics and other tools for real-time data-driven campaign optimization
- Creating and A/B-testing email flows to improve open rates and customer retention
- Managing PPC campaigns, including monitoring ROI, click-through rates, and customer acquisition cost
- Coordinating with PR and product teams for content support during new launches
- Implementing cross-channel content for seasonal or product-related campaigns
- Optimizing website content and layout for SEO to boost organic visibility
Aug 2023 - Sep 2023
2 monthsCommunity Manager
Virtual Identity
- Handling app store reviews and social media community during a new mobile app launch
- Identifying sentiment trends and escalating critical issues to product and development teams
- Creating messaging templates for quick and consistent responses during high-volume periods
- Working closely with customer support to efficiently address technical issues from public channels
- Delivering weekly reports on sentiment, volume, and community feedback
- Moderating and managing the community with appropriate tone and professionalism – even during high comment volume
- Integrating user feedback into release notes and patch planning
- Acting as liaison between community and development team during sensitive rollout phases
Jun 2023 - Sep 2023
4 monthsProject Manager
Dragons Group
- Planning and executing large-scale social media campaigns for brands like Actimel, Activia, FruchtZwerge, and Alpro in the DACH region
- Main contact for clients and interface between stakeholders and internal campaign teams
- Organizing status meetings, feedback loops, and strategic alignments with cross-functional teams
- Creating timelines and handover plans to ensure timely delivery of all campaign content
- Analyzing campaign metrics and survey results to derive specific recommendations
- Writing progress reports and presenting KPI results to management
- Identifying workflow hurdles and implementing more efficient process solutions
- Mentoring junior team members and ensuring quality of all campaign elements
May 2023 - Mar 2024
11 monthsLead Community Manager
Ankama Games
- Developing and implementing cross-platform engagement strategies to activate the gaming community
- Creating and curating content around game updates, releases, and community challenges
- Analyzing community sentiment across forums, social media, and in-game chats to inform development teams
- Proactively addressing player feedback and structurally escalating critical issues
- Implementing re-engagement measures to win back inactive users
- Building an internal knowledge base to reduce recurring support requests
- Managing moderation and conflict resolution across various community channels
- Collaborating with the marketing team to connect live events with social campaigns
Nov 2022 - Apr 2023
6 months Germany
Senior Community Manager
BMW Group
- Promoting digital community engagement during product launches and brand activations through targeted real-time communication
- Developing dashboards to monitor central campaign performance
- Identifying product and service trends through social listening and user feedback
- Producing community insight reports to support paid campaigns
- Ensuring consistent tone and brand communication at high-visibility events
- Analyzing and auditing competitor strategies and presenting findings to the global team
Nov 2022 - Feb 2023
4 monthsSocial Media Consultant
Treeplantingprojects
- Developing a comprehensive organic growth strategy to raise brand awareness for a sustainability-focused organization
- Creating and maintaining editorial calendars with eco-conscious content for Facebook, Instagram, LinkedIn, and Twitter
- Monitoring key engagement metrics and adjusting messaging strategy based on real-time data and community sentiment
- Curating educational content and visual storytelling (including field photography and video) to motivate users to take action
- Collaborating with green influencers and NGOs to expand reach and community activation
- Conducting surveys, Q&As, and live formats to boost interaction and community involvement
- Ensuring content aligns with the organization’s environmental goals and campaign values
Apr 2022 - Oct 2022
7 months Germany
Senior Community Manager
Elevatex GmbH
- Leading platform engagement and moderation strategy for B2B tech clients
- Conducting sentiment analyses and evaluating user feedback to optimize campaign content
- Standardizing communication processes, templates, and guidelines for consistent community interaction
- Tracking engagement KPIs to assess channel performance
- Providing platform recommendations based on user behavior and campaign results
- Preparing bi-weekly reports on campaign success and community feedback
- Managing escalations for sensitive user inquiries and critical issues
- Coordinating closely with growth teams to align messaging around product launches
Oct 2021 - Apr 2022
7 monthsSenior Social Media Consultant
L’Oréal Group
- Designing and executing social media campaigns for product launches and brand moments in beauty and skincare
- Producing branded content for Instagram, YouTube, and emerging platforms
- Managing multiple accounts, each with its own brand voice and specific KPI goals
- Using social listening tools to identify consumer trends and brand perception
- Collaborating with influencers and brand ambassadors to extend campaign reach
- Translating marketing goals into creative, platform-specific briefs
- Creating post-campaign reports with analyses on engagement, impressions, and sentiment
- Aligning with global teams to ensure consistent content direction across countries
Feb 2021 - Sep 2021
8 months Germany
Junior Social Media Manager
GPORTAL (Ocȧrȧs GmbH)
- Daily management of social media channels focusing on the gaming community
- Creating reactive and proactive content to support new features and promotions
- Conducting real-time analyses to optimize posting times and messages
- Working closely with product teams to align content during releases
- Regular reporting on engagement, sentiment, and audience demographics
- Direct communication with the community and escalation of technical issues when needed
- Researching best practices and competitor formats to evolve content strategy
Mar 2018 - Nov 2019
1 year 9 months Darmstadt, Germany
Junior Digital Marketing Manager
Wissenschafts und Kongresszentrum Darmstadt GmbH
- Responsible for the cross-channel social media presence of a leading event center
- Creating creative content for blogs, newsletters, and digital promotion mailings
- Analyzing Google Analytics and SEO rankings to optimize existing content; monthly evaluation of campaign performance
- Building and maintaining contacts with influencers and press representatives for event promotion
- Working closely with design and sales teams to ensure consistent brand communication
- Assisting in optimizing website content and layouts
- Creating, testing, and evaluating digital ad creatives
Summary
Experienced social media and community expert with extensive experience boosting brand visibility, activating users, and driving growth of digital communities for global consumer goods, automotive, gaming, and tech brands. Known for data-driven strategies, cross-channel performance optimization, and successful collaboration with interdisciplinary teams that deliver measurable results. Skilled at building active online communities as well as executing large-scale campaigns – even under tight schedules and in fast-paced environments with multiple parallel demands. Specialized in turning audience insights into content opportunities and driving platform growth through a mix of creativity, analysis, and operational excellence.
- Performance analysis & optimization
- Strategic planning & campaign planning & execution
- Cross-channel content creation
- Client relationship management
- Trend and competitor analysis
- Support in digital advertising
- Development of brand tones
- Team building & leadership
Languages
German
Native
English
Advanced
Spanish
Elementary
Education
Oct 2017 - Jun 2020
IU Internationale Hochschule
Bachelor of Arts · Marketing Management · Germany
Certifications & licenses
Certified Digital Marketing Professional (CDMP)
Digital Marketing Institute
Certified Marketing Research Professional (CMRP)
Marketing Research and Intelligence Association
Content Strategy & SEO for Lead Generation Course Certificate
Moz Academy
Digital Marketing Pro Certificate
Digital Marketing Institute
Facebook Blueprint Certification
Google Ads Certification
Google Skillshop
Google Analytics Individual Qualification (IQ)
Hootsuite Social Media Marketing Certification
Hootsuite Academy
HubSpot Content Marketing Certification
HubSpot Academy
LinkedIn Learning Online Marketing Foundations Certificate
LinkedIn Learning
Online Marketing Certified Professional (OMCP)
OMCP Organization
Programmatic Advertising Essentials Certificate
Interactive Advertising Bureau
Search Engine Optimization (SEO) Certification Course
ClickMinded
Snapchat Advertising Core Competencies Certification
Snapchat Ad Manager
YouTube Certified
YouTube Creator Academy
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