Senior Community Manager

As an Account Manager at Influencer, I manage well-known international brands such as Alpro, Samsung, AMAG, Stellantis, and Coca-Cola. I oversee end-to-end creator marketing and social media campaigns from strategic conception through creator selection and briefing to operational execution and performance-focused reporting.

I act as the central point of contact between clients, creators, management, and internal project teams, steering all processes across the entire campaign journey. This includes scheduling, postings, Spark Ads, performance tracking, budget control, and content quality assurance. My focus is on TikTok, Instagram Reels, and platform-appropriate social-first communication with a clear performance approach.

Through my deep platform expertise, structured project management, and strong understanding of brand and creator dynamics, I develop campaigns with measurable impact and sustainable partnerships.

• Developing cross-channel content strategies to increase reach and engagement for various clients
• Planning and continuously adjusting editorial calendars to combine long-term brand strategies with spontaneous, relevant real-time content
• Acting as a liaison between clients and internal teams: coordination, expectation management, and feedback integration
• Leading and motivating up to 25 team members, including task allocation and workflow management
• Collaborating closely with creative, analytics, and account teams to craft content aligned with brand identity and performance goals
• Analyzing native and external analytics tools to optimize content frequency and channel-specific strategies
• Running A/B tests for copy and image variations to identify high-performing assets
• Monitoring competitors and deriving recommendations on social trends and user behavior
• Creating monthly reports with performance insights and concrete optimization suggestions for clients
• Community management: responding to comments and messages to foster trust and brand loyalty

• Steering social media campaigns for Xbox franchises – from ideation to execution – with a focus on storytelling and data-driven content strategy
• Developing platform-specific formats for the gaming audience, including memes, highlight clips, and native assets
• Coordinating interdisciplinary teams in content planning, approval processes, and campaign launches
• Creating weekly dashboards on engagement, sentiment, and reach
• Adjusting posting frequency and tone in real time – based on community reaction and campaign phase
• Monitoring and integrating current platform algorithm changes into the ongoing strategy
• Planning and executing tightly scheduled editorial calendars around launches and events
• Contributing to cross-brand alignments to harmonize communication within the Xbox ecosystem

• Management of content creation and campaign delivery for four leading snack brands
• Localization of global content for regional markets while maintaining a consistent brand voice
• Coordination between regional teams to align timings, messages, and promotions
• Development of UGC strategies and influencer collaborations to increase organic engagement
• Evaluation of campaign performance using KPIs like shares, reach, and click-through rates
• Participation in campaign retrospectives for continuous optimization of future activities
• Close collaboration with PR and product teams for consistent messaging alignment
• Adaptation of campaign visuals for new formats like Reels and Stories

• Brands: Mitsubishi & GWMORA
• Development and implementation of engagement strategies to strengthen brand loyalty and positioning
• Unification of brand communication across all channels while considering regional differences
• Analysis of user behavior and sentiment using web analytics tools to derive strategic actions
• Supporting integrated campaigns through close collaboration with internal and external marketing teams
• Creation of performance dashboards for data-based optimization during live campaigns
• Conducting audience analyses and competitive monitoring to refine content strategy
• Managing creative processes to deliver high-quality content on time
• Recommendations for budget and channel allocation based on current data and performance trends

• Managing App Store reviews and social media community during the launch of a new mobile app
• Identifying sentiment trends and escalating critical issues to product and development teams
• Creating messaging templates for quick and consistent responses during high user traffic phases
• Working closely with customer support to efficiently handle technical issues from public channels
• Delivering weekly reports on sentiment, volume, and community feedback
• Moderating and managing the community with a suitable tone and professionalism – even with high comment volumes
• Integrating user feedback into release notes and patch planning
• Acting as liaison between the community and development team during sensitive rollout phases

• Developing and implementing cross-platform engagement strategies to activate the gaming community
• Creating and curating content around game updates, releases, and community challenges
• Analyzing community sentiment across forums, social media, and in-game chats to share with dev teams
• Proactively handling player feedback and escalating critical issues in a structured way
• Implementing re-engagement measures to win back inactive users
• Building an internal knowledge base to reduce repetitive support inquiries
• Managing moderation and conflict resolution across various community channels
• Collaborating with the marketing team to link live events with social campaigns

• Developing a comprehensive organic growth strategy to raise brand awareness for a sustainability-focused organization
• Creating and maintaining content calendars with eco-friendly content for Facebook, Instagram, LinkedIn, and Twitter
• Monitoring key engagement metrics and adjusting messaging strategy based on real-time data and community sentiment
• Curating educational content and visual storytelling (including photography and field video) to motivate users to take action
• Collaborating with green influencers and NGOs to expand reach and activate the community
• Conducting surveys, Q&A sessions, and live formats to increase interaction and community involvement
• Ensuring content alignment with the organization’s environmental goals and campaign values

• Designing and executing social media campaigns for product launches and brand moments in beauty and skincare
• Creating branded content for Instagram, YouTube, and emerging platforms
• Managing multiple accounts, each with its own brand voice and specific KPI goals
• Using social listening tools to identify consumer trends and brand perception
• Collaborating with influencers and brand ambassadors to extend campaigns
• Translating marketing goals into creative, platform-specific briefings
• Producing post-campaign reports with analysis of engagement, impressions, and sentiment
• Coordinating with global teams to ensure consistent content alignment across countries

• Responsible for cross-channel social media presence of a leading event center
• Creating creative content for the blog, newsletter, and digital promotion emails
• Analyzing Google Analytics and SEO rankings to optimize existing content; monthly performance evaluation of campaigns
• Building and maintaining relationships with influencers and press contacts for event promotion
• Working closely with design and sales teams to ensure consistent brand messaging
• Assisting with website content and layout optimization
• Creating, testing, and evaluating ad creatives for digital advertising formats