Kai Thomas - Senior Community Manager

Q: Where is Kai based?

Kai is based in Griesheim, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Kai speak?

Kai speaks the following languages: German (Native), English (Advanced), Spanish (Elementary) .

Q: How many years of experience does Kai have?

Kai has at least 6 years of experience. During this time, Kai has worked in at least 12 different roles and for 18 different companies . The average length of individual experience is 4 months . Note that Kai may not have shared all experience and actually has more experience.

Q: What is Kai's latest experience?

Kai's most recent position is Senior Community Manager at Social Element .

Q: What companies has Kai worked for in recent years?

In recent years, Kai has worked for Social Element , 1000HEADS , Prospecter Ventures , Turn 10 Studios (Xbox) , and Frankfurter Sparkasse .

Q: Which industries is Kai most experienced in?

Kai is most experienced in industries like Tourism and Hospitality , Media, Entertainment and Publishing , and Information Technology (IT) . Kai also has some experience in Automotive , Advertising , and Beauty and Cosmetics .

Q: Which business areas is Kai most experienced in?

Kai is most experienced in business areas like Marketing , Customer Service , and Business Intelligence . Kai also has some experience in Project Management and Product Development .

Q: Which industries has Kai worked in recently?

Kai has recently worked in industries like Media, Entertainment and Publishing , Information Technology (IT) , and Automotive .

Q: Which business areas has Kai worked in recently?

Kai has recently worked in business areas like Marketing , Customer Service , and Business Intelligence .

Recommended expert

Griesheim, Germany

Experience

Jan 2025 - Mar 2025

3 months

Senior Community Manager

Social Element

Monitoring and community management for global social media channels of Nissan and other clients, focusing on a 100% response rate
Building efficient workflows and response libraries for comments and DMs
Conducting performance reviews to develop the moderation team
Analyzing community feedback to identify recurring pain points and share them with the brand team
Ensuring a consistent tone in all responses, aligned with brand guidelines and legal requirements
Quality assurance and mentoring for junior moderators
Creating reports with KPIs such as engagement volume, response time, and sentiment trends
Escalating potentially PR-critical issues to protect brand reputation
Evolving the community strategy through continuous learnings from day-to-day operations

Dec 2024 - Jun 2025

7 months

Senior Social Media Manager

1000HEADS

Developing cross-channel content strategies to boost reach and engagement for various clients
Planning and continuously adjusting editorial calendars to align long-term brand strategies with spontaneous, relevant real-time content (Tools: Sprinklr, Sprout, Meta Business Manager)
Acting as the interface between clients and internal teams: coordination, expectation management, and feedback integration
Leading and motivating up to 25 team members, including task distribution and workflow management
Collaborating closely with creative, analytics, and account teams to develop content that aligns with brand identity and performance goals
Analyzing native and external analytics tools to optimize content frequency and channel-specific strategies
Conducting A/B tests on text and image variants to identify high-performing assets
Monitoring competitors and making recommendations on social trends and user behavior
Creating monthly reports with performance insights and concrete optimization suggestions for clients
Community management: responding to comments and messages to build trust and brand loyalty

Jul 2024 - Sep 2024

3 months

Senior Social Media Specialist

Prospecter Ventures

Designing and executing social media campaigns to increase brand awareness and user interaction (Tools: Sprinklr, Meta Business Manager)
Developing platform-specific content strategies including visuals, CTAs, and trend-based engagement formats
Collaborating with design and content teams to ensure a consistent brand presence
Conducting performance analysis using KPIs such as engagement rate, impressions, and click-through rates
Deriving strategic recommendations from competitor analyses and market observations
Creating bi-weekly reports with insights and optimization suggestions for management
Performing channel audits and implementing targeted improvements to increase reach
Streamlining coordination and processes between clients and content production

Mar 2024 - Jul 2024

5 months

Senior Social Media Manager

Turn 10 Studios (Xbox)

Managing social media campaigns for Xbox franchises, from concept to execution, with a focus on storytelling and data-driven content strategy
Developing platform-specific formats for the gaming audience, including memes, highlight clips, and native assets
Coordinating interdisciplinary teams for content planning, approval processes, and campaign launches
Creating weekly dashboards for engagement, sentiment, and reach
Adjusting posting frequency and tone in real time based on community response and campaign phase
Monitoring and integrating current platform algorithm changes into ongoing strategy
Planning and executing tightly scheduled editorial plans around launches and events
Collaborating on cross-brand alignments to harmonize communication within the Xbox ecosystem

Dec 2023 - Mar 2024

4 months

Senior Social Media Consultant

Frankfurter Sparkasse

Developing cross-platform content plans to increase brand presence, web traffic, and engagement
Creating targeted editorial calendars and asset formats for Facebook, LinkedIn, Instagram, and Twitter
Analyzing campaign performance using detailed KPIs and trend analyses
Building and presenting monthly reporting decks with insights and creative recommendations
Conducting social listening to identify reputation-building opportunities and sentiment shifts
Leading content ideation workshops with clients and agency teams
Developing hashtag strategies and recommendations for influencer collaborations to boost reach
Ensuring a consistent brand presence across all channels

Sep 2023 - Dec 2023

4 months

Social Media Manager

Mars

Oversaw content creation and campaign delivery for four leading snack brands (Tools: Sprinklr, TikTok Ads Manager, Meta Business Manager)
Localized global content for regional markets while keeping a consistent brand voice
Coordinated with regional teams to align timing, messaging, and promotions
Developed UGC strategies and influencer partnerships to boost organic engagement
Measured campaign performance using KPIs like shares, reach, and click-through rates
Participated in campaign retrospectives to continuously refine future initiatives
Worked closely with PR and product teams to ensure consistent messaging
Adapted campaign visuals for new formats like Reels and Stories

Sep 2023 - Oct 2023

2 months

Social Media Consultant

Manscaped

Developed and implemented a targeted social media strategy to increase brand presence on Instagram, Twitter, and Facebook
Created weekly editorial calendars focused on engagement and product awareness
Worked with the creative team to produce visual assets in the brand's tone
Monitored performance metrics like reach and engagement rate to optimize the posting strategy
Conducted competitor analysis to find content gaps and suggest improvements
Interacted directly with the community to boost brand loyalty
Generated detailed reports with clear recommendations and creative tweaks for management
Ensured platform compliance and brand safety in all community interactions

Aug 2023 - Oct 2023

3 months

Digital Marketing Consultant

Ford Motor Company

Designed and ran full-funnel digital campaigns to drive website traffic, lead generation, and engagement
Developed effective content strategies across social media, email marketing, and paid advertising
Leveraged Google Analytics and other tools for real-time, data-driven campaign optimization
Created and A/B-tested email flows to improve open rates and customer retention
Managed PPC campaigns, monitoring ROI, click-through rate, and customer acquisition cost
Collaborated with PR and product teams to support new launches
Executed cross-channel content for seasonal or product-focused campaigns
Optimized website content and layout for better organic visibility through SEO

Aug 2023 - Sep 2023

2 months

Community Manager

Virtual Identity

Managed App Store reviews and social media community during a new mobile app launch (Tools: Sprout)
Tracked sentiment trends and escalated critical issues to product and development teams
Developed messaging templates for quick, consistent responses during peaks in user activity
Collaborated with customer support to efficiently handle technical issues from public channels
Produced weekly reports on sentiment, volume, and community feedback
Moderated the community with appropriate tone and professionalism, even during high comment traffic
Integrated user feedback into release notes and patch planning
Facilitated communication between the community and the development team in sensitive rollout phases

Jun 2023 - Sep 2023

4 months

Project Manager

Dragons Group

Planned and executed large-scale social media campaigns for brands like Actimel, Activia, FruchtZwerge, and Alpro in the DACH region
Acted as the main point of contact for clients and the link between stakeholders and internal campaign teams
Organized status meetings, feedback loops, and strategic alignments with cross-functional teams
Developed timelines and handover plans to ensure on-time delivery of all campaign materials
Analyzed campaign metrics and survey results to draw clear recommendations
Drafted progress reports and presented KPI outcomes to management
Identified workflow bottlenecks and put in place more efficient process solutions
Supported junior team members and ensured the quality of every campaign element

May 2023 - Mar 2024

11 months

Lead Community Manager

Ankama Games

Development and implementation of cross-platform engagement strategies to activate the gaming community
Creation and curation of content around game updates, releases, and community challenges
Analysis of community sentiment through forums, social media, and in-game chats to share with development teams
Proactive handling of player feedback and structured escalation of critical issues
Implementation of re-engagement measures to win back inactive users
Building an internal knowledge base to reduce recurring support inquiries
Managing moderation and conflict resolution in various community channels
Collaboration with the marketing team to link live events with social campaigns

Nov 2022 - Apr 2023

6 months

Senior Community Manager

BMW Group

Promoting digital community engagement during product launches and brand activations through targeted real-time communication
Developing dashboards to monitor the performance of key campaigns
Identifying product and service trends through social listening and user feedback
Creating community insight reports to support paid campaigns
Ensuring consistent tone and brand communication at high-profile events
Analyzing and auditing competitor strategies and presenting findings to the global team

Nov 2022 - Feb 2023

4 months

Social Media Consultant

Treeplantingprojects

Developing a comprehensive organic growth strategy to increase brand awareness for a sustainability-focused organization
Creating and maintaining editorial calendars with eco-friendly content for Facebook, Instagram, LinkedIn, and Twitter
Monitoring key engagement metrics and adjusting the messaging strategy based on real-time data and community sentiment
Curating educational content and visual storytelling (including field photography and video) to motivate users to take action
Collaborating with green influencers and NGOs to expand reach and activate the community
Conducting surveys, Q&As, and live sessions to increase interaction and community engagement
Ensuring content alignment with the organization's environmental goals and campaign values

Sep 2022 - Jul 2023

11 months

Senior Community Manager

Macaw Germany GmbH

Developing and implementing engagement strategies to strengthen brand loyalty and positioning for Mitsubishi & GWMORA
Unifying brand communication across all channels, considering regional differences (Tools: Sprinklr, Meta Business Manager)
Analyzing user behavior and sentiment using web analytics tools to derive strategic actions
Supporting integrated campaigns through close collaboration with internal and external marketing teams
Creating performance dashboards for data-driven optimization during ongoing campaigns
Conducting audience analysis and competitor monitoring to refine the content strategy
Managing creative processes to deliver high-quality content on schedule
Providing recommendations on budget and channel allocation based on current data and performance trends

Apr 2022 - Oct 2022

7 months

Senior Community Manager

Elevatex GmbH

Leading platform engagement and moderation strategy for B2B tech clients
Conducting sentiment analysis and evaluating user feedback to optimize campaign content
Standardizing communication processes, templates, and guidelines for consistent community interaction
Tracking engagement KPIs to evaluate channel performance
Deriving platform recommendations based on user behavior and campaign results
Creating bi-weekly reports on campaign success and community feedback
Managing escalations for sensitive user inquiries and critical issues
Close coordination with growth teams to coordinate messaging around product launches

Oct 2021 - Apr 2022

7 months

Senior Social Media Consultant

L’Oréal Group

Conceptualize and execute social media campaigns for product launches and brand moments in beauty and skincare
Produce branded content for Instagram, YouTube and emerging platforms
Manage multiple accounts, each with its own brand voice and specific KPI targets
Use social listening tools to identify consumer trends and brand perception
Collaborate with influencers and brand ambassadors to extend campaign reach
Translate marketing objectives into creative, platform-specific briefs
Prepare post-campaign reports with analyses of engagement, impressions and sentiment
Coordinate with global teams to ensure consistent content alignment across countries

Feb 2021 - Sep 2021

8 months

Junior Social Media Manager

Gportal (Ociris GmbH)

Manage social media channels daily, focusing on the gaming community
Create reactive and proactive content to support new features and promotions
Conduct real-time analyses to optimize posting times and messages
Work closely with product teams to align on content for releases
Provide regular reports on engagement, sentiment and audience demographics
Communicate directly with the community and escalate technical issues when needed
Research best practices and competitor formats to evolve the content strategy

Mar 2018 - Nov 2019

1 year 9 months

Darmstadt, Germany

Junior Digital Marketing Manager

Wissenschafts und Kongresszentrum Darmstadt GmbH

Manage cross-channel social media presence for a leading event center
Create creative content for blog posts, newsletters and digital promotional mailings
Analyze Google Analytics and SEO rankings to optimize existing content; perform monthly campaign performance reviews
Build and maintain relationships with influencers and press contacts for event promotion
Collaborate closely with design and sales teams to ensure consistent brand communication
Assist in optimizing website content and layouts
Create, test and evaluate ad creatives for digital ad formats

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Media and Entertainment (1.5 years), Tourism (1.5 years), Advertising (1 year), Automotive (1 year), Information Technology (1 year), and Banking and Finance (0.5 years).

Media and Entertainment

Tourism

Advertising

Automotive

Information Technology

Banking and Finance

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (6 years), Customer Service (2 years), Business Intelligence (2 years), and Project Management (0.5 years).

Marketing

Customer Service

Business Intelligence

Project Management

Summary

Experienced social media and community expert with extensive experience in increasing brand visibility, activating users, and growing digital communities for global consumer goods, automotive, gaming, and tech brands. Known for data-driven strategies, cross-channel performance optimization, and successful collaboration with interdisciplinary teams that deliver measurable results. Skilled in building active online communities as well as executing large-scale campaigns under tight deadlines and in dynamic environments with multiple parallel demands. Specialized in translating audience insights into content opportunities and driving platform growth through a mix of creativity, analysis, and operational excellence.

Regularly hired by leading brands for senior freelance projects, thanks to proven success in strategy and execution.

Skills

Performance Analysis & Optimization
Strategic Planning & Execution
Campaign Planning & Execution
Cross-channel Content Creation
Client Relationship Management
Trend & Competitive Analysis
Support In Digital Advertising
Brand Tone Development
Team Building & Leadership

Languages

German

Native

English

Advanced

Spanish

Elementary

Education

Oct 2017 - Sep 2020

IU International University

Bachelor of Arts, Marketing Management · Marketing Management · Germany

Certifications & licenses

Certified Digital Marketing Professional (CDMP)

Digital Marketing Institute

Certified Marketing Research Professional (CMRP)

Marketing Research and Intelligence Association

Content Strategy & SEO For Lead Generation Course Certificate

Moz Academy

Digital Marketing Pro Certificate

Digital Marketing Institute

Facebook Blueprint Certification

Facebook

Google Ads Certification

Google Skillshop

Google Analytics Individual Qualification (IQ)

Google

Hootsuite Social Media Marketing Certification

Hootsuite Academy

HubSpot Content Marketing Certification

HubSpot Academy

LinkedIn Learning Online Marketing Foundations Certificate

LinkedIn Learning

Online Marketing Certified Professional (OMCP)

OMCP Organization

Programmatic Advertising Essentials Certificate

Interactive Advertising Bureau

Search Engine Optimization (SEO) Certification Course

ClickMinded

Snapchat Advertising Core Competencies Certification

Snapchat Ad Manager

YouTube Certified

YouTube Creator Academy

Profile

Created

December 2023

Last Update

December 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Kai based?

Kai is based in Griesheim, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Kai speak?

Kai speaks the following languages: German (Native), English (Advanced), Spanish (Elementary).

How many years of experience does Kai have?

Kai has at least 6 years of experience. During this time, Kai has worked in at least 12 different roles and for 18 different companies. The average length of individual experience is 4 months. Note that Kai may not have shared all experience and actually has more experience.

What roles would Kai be best suited for?

Based on recent experience, Kai would be well-suited for roles such as: Senior Community Manager, Senior Social Media Manager, Senior Social Media Specialist.

What is Kai's latest experience?

Kai's most recent position is Senior Community Manager at Social Element.

What companies has Kai worked for in recent years?

In recent years, Kai has worked for Social Element, 1000HEADS, Prospecter Ventures, Turn 10 Studios (Xbox), and Frankfurter Sparkasse.

Which industries is Kai most experienced in?

Kai is most experienced in industries like Tourism and Hospitality, Media, Entertainment and Publishing, and Information Technology (IT). Kai also has some experience in Automotive, Advertising, and Beauty and Cosmetics.

Which business areas is Kai most experienced in?

Kai is most experienced in business areas like Marketing, Customer Service, and Business Intelligence. Kai also has some experience in Project Management and Product Development.

Which industries has Kai worked in recently?

Kai has recently worked in industries like Media, Entertainment and Publishing, Information Technology (IT), and Automotive.

Which business areas has Kai worked in recently?

Kai has recently worked in business areas like Marketing, Customer Service, and Business Intelligence.

What is Kai's education?

Kai holds a Bachelor in Marketing Management from IU International University.

Does Kai have any certificates?

Kai has 15 certificates. Among them, these include: Certified Digital Marketing Professional (CDMP), Certified Marketing Research Professional (CMRP), and Content Strategy & SEO For Lead Generation Course Certificate.