Kai T.
Senior Community Manager
Experience
Jan 2025 - Mar 2025
3 monthsSenior Community Manager
Social Element
- Monitoring and community management for the global social media channels of Nissan and other clients, focusing on a 100% response rate
- Setting up efficient workflows and response libraries for comments and DMs
- Conducting performance reviews to develop the moderation team
- Analyzing community feedback to identify recurring pain points and sharing them with the brand team
- Ensuring a consistent tone in all responses – in line with brand guidelines and legal requirements
- Quality assurance and mentoring for junior moderators
- Creating reports with KPIs like engagement volume, response time, and sentiment trends
- Escalating potentially PR-critical issues to protect brand reputation
- Evolving the community strategy through continuous learnings from day-to-day operations
Dec 2024 - Jun 2025
7 monthsSenior Social Media Manager
1000Heads
- Developing cross-channel content strategies to increase reach and engagement for various clients
- Planning and constantly adapting editorial calendars to align long-term brand strategies with spontaneous, relevant real-time content
- Acting as a bridge between clients and internal teams: coordinating, managing expectations, and integrating feedback
- Leading and motivating up to 25 team members, including task allocation and workflow management
- Collaborating closely with creative, analytics, and account teams to develop content in line with brand identity and performance goals
- Analyzing native and external analytics tools to optimize content frequency and channel strategies
- Conducting A/B tests for text and image variations to identify high-performing assets
- Monitoring competitors and deriving recommendations on social trends and user behavior
- Creating monthly reports with performance insights and concrete optimization suggestions for clients
- Community management: responding to comments and messages to foster trust and brand loyalty
Jul 2024 - Sep 2024
3 monthsSenior Social Media Specialist
Prospecter Ventures
- Conceptualizing and executing social media campaigns to increase brand awareness and user interaction
- Developing platform-specific content strategies including visuals, CTAs, and trend-based engagement formats
- Collaborating with design and content teams to ensure a consistent brand presence
- Performing performance analysis based on KPIs like engagement rate, impressions, and click-throughs
- Deriving strategic recommendations from competitor analysis and market research
- Creating bi-weekly reports with insights and optimization suggestions for management
- Conducting channel audits and implementing targeted improvements to increase reach
- Optimizing coordination and processes between clients and content production
Mar 2024 - Jul 2024
5 monthsSenior Social Media Manager
Turn 10 Studios (Xbox)
- Managing social media campaigns for Xbox franchises – from ideation to execution – with a focus on storytelling and data-driven content strategy
- Developing platform-specific formats for the gaming audience, including memes, highlight clips, and native assets
- Coordinating cross-functional teams in content planning, approval processes, and campaign launches
- Creating weekly dashboards on engagement, sentiment, and reach
- Adjusting posting frequency and tone in real time – based on community reaction and campaign phase
- Monitoring and integrating current platform algorithm changes into the ongoing strategy
- Planning and executing tightly scheduled editorial calendars around launches and events
- Collaborating on cross-brand alignments to harmonize communication within the Xbox ecosystem
Dec 2023 - Mar 2024
4 monthsFrankfurt, Germany
Senior Social Media Consultant
Frankfurter Sparkasse
- Developing cross-platform content plans to boost brand presence, web traffic, and engagement
- Creating targeted editorial calendars and asset formats for Facebook, LinkedIn, Instagram, and Twitter
- Analyzing campaign performance using detailed KPIs and trend analysis
- Building and presenting monthly reporting decks with insights and creative recommendations
- Conducting social listening to identify reputation-building opportunities and changes in sentiment
- Leading content ideation workshops with clients and agency teams
- Developing hashtag strategies and recommendations for influencer collaborations to amplify reach
- Ensuring a consistent brand presence across all channels
Sep 2023 - Dec 2023
4 monthsSocial Media Manager
Mars
- Managed content creation and campaign rollout for four leading snack brands
- Localized global content for regional markets while maintaining a consistent brand voice
- Coordinated with regional teams to align timing, messaging, and promotions
- Developed UGC strategies and influencer collaborations to boost organic engagement
- Evaluated campaign performance using KPIs like shares, reach, and click-through rates
- Participated in campaign retrospectives to optimize future initiatives
- Worked closely with PR and product teams to ensure consistent messaging
- Adapted campaign visuals for new formats like Reels and Stories
Sep 2023 - Oct 2023
2 monthsSocial Media Consultant
Manscaped
- Developed and executed a targeted social media strategy to increase brand presence on Instagram, Twitter, and Facebook
- Created weekly editorial plans focused on engagement and product awareness
- Collaborated with the creative team to produce visual assets in the brand's signature tone
- Monitored performance metrics like reach and engagement rate to optimize the posting strategy
- Conducted competitor analysis to identify content gaps and recommend improvements
- Engaged directly with the community to strengthen brand loyalty
- Produced detailed reports with clear recommendations and creative adjustments for management
- Ensured platform compliance and brand safety in all community interactions
Sep 2023 - Jul 2023
-1 years -1 monthsGermany
Senior Community Manager
Macaw Germany GmbH
- Brands: Mitsubishi & GWMORA
- Developed and implemented engagement strategies to strengthen brand loyalty and positioning
- Unified brand communication across all channels while considering regional differences
- Analyzed user behavior and sentiment using web analytics tools to inform strategic actions
- Supported integrated campaigns through close collaboration with internal and external marketing teams
- Created performance dashboards for data-driven optimization during live campaigns
- Conducted audience analysis and competitor monitoring to refine content strategy
- Guided creative processes to deliver high-quality content on schedule
- Recommended budget and channel allocation based on current data and performance trends
Aug 2023 - Oct 2023
3 monthsDigital Marketing Consultant
Ford Motor Company
- Designed and executed full-funnel digital campaigns to increase website traffic, lead generation, and engagement
- Developed effective content strategies across social media, email marketing, and paid advertising
- Used Google Analytics and other tools for real-time, data-driven campaign optimization
- Created and A/B-tested email flows to improve open rates and customer retention
- Managed PPC campaigns, monitoring ROI, click-through rate, and customer acquisition cost
- Coordinated with PR and product teams to support new product launches
- Produced cross-channel content for seasonal and product-focused campaigns
- Optimized website content and layout for better organic SEO visibility
Aug 2023 - Sep 2023
2 monthsCommunity Manager
Virtual Identity
- Managed app store reviews and social media community during the launch of a new mobile app
- Monitored sentiment trends and escalated critical issues to product and development teams
- Created messaging templates for quick, consistent responses during high-volume periods
- Collaborated closely with customer support to efficiently address technical issues from public channels
- Delivered weekly reports on sentiment, volume, and community feedback
- Moderated community interactions with the right tone and professionalism, even under high comment volume
- Integrated user feedback into release notes and patch planning
- Acted as liaison between the community and development team during sensitive rollout phases
Jun 2023 - Sep 2023
4 monthsProject Manager
Dragons Group
- Planning and execution of large-scale social media campaigns for brands such as Actimel, Activia, FruchtZwerge, and Alpro in the DACH region
- Main point of contact for clients and liaison between stakeholders and internal campaign teams
- Organizing status meetings, feedback loops, and strategic alignments with cross-functional teams
- Creating timelines and handover plans to ensure timely delivery of all campaign assets
- Analyzing campaign metrics and survey results to draw actionable recommendations
- Writing progress reports and presenting KPI results to management
- Identifying workflow bottlenecks and implementing more efficient process solutions
- Supervising junior team members and ensuring the quality of all campaign elements
May 2023 - Mar 2024
11 monthsLead Community Manager
Ankama Games
- Developing and implementing cross-platform engagement strategies to activate the gaming community
- Creating and curating content around game updates, releases, and community challenges
- Assessing community sentiment via forums, social media, and in-game chats and sharing findings with development teams
- Proactively handling player feedback and escalating critical issues in a structured way
- Implementing re-engagement measures to win back inactive users
- Building an internal knowledge base to reduce recurring support requests
- Managing moderation and conflict resolution across various community channels
- Collaborating with the marketing team to align live events with social campaigns
Nov 2022 - Apr 2023
6 monthsGermany
Senior Community Manager
BMW Group
- Driving digital community engagement during product launches and brand activations through targeted real-time communication
- Developing dashboards to monitor the performance of key campaigns
- Identifying product and service trends through social listening and user feedback
- Creating community insight reports to support paid campaigns
- Ensuring consistent tone and brand messaging at high-visibility events
- Analyzing and auditing competitor strategies and presenting results to the global team
Nov 2022 - Feb 2023
4 monthsSocial Media Consultant
Treeplantingprojects
- Developing a comprehensive organic growth strategy to increase brand awareness for a sustainability-focused organization
- Creating and maintaining editorial calendars with eco-friendly content for Facebook, Instagram, LinkedIn, and Twitter
- Monitoring key engagement metrics and adjusting messaging strategy based on real-time data and community sentiment
- Curating educational content and visual storytelling (including field photography and video) to motivate users to take action
- Partnering with green influencers and NGOs to expand reach and activate the community
- Conducting surveys, Q&As, and live sessions to boost interaction and community involvement
- Ensuring content aligns with the organization's environmental goals and campaign values
Apr 2022 - Oct 2022
7 monthsGermany
Senior Community Manager
Elevatex GmbH
- Leading platform engagement and moderation strategy for B2B tech clients
- Conducting sentiment analyses and reviewing user feedback to optimize campaign content
- Standardizing communication processes, templates, and guidelines for consistent community interaction
- Tracking engagement KPIs to evaluate channel performance
- Making platform recommendations based on user behavior and campaign results
- Producing biweekly reports on campaign success and community feedback
- Managing escalations for sensitive user inquiries and critical issues
- Collaborating closely with growth teams to coordinate messaging around product launches
Oct 2021 - Apr 2022
7 monthsSenior Social Media Consultant
L’Oréal Group
- Concept and implementation of social media campaigns for product launches and brand moments in beauty and skincare
- Production of branded content for Instagram, YouTube, and emerging platforms
- Management of multiple accounts, each with a unique brand voice and specific KPI targets
- Use of social listening tools to identify consumer trends and brand perception
- Collaboration with influencers and brand ambassadors to extend campaign reach
- Translation of marketing goals into creative, platform-specific briefs
- Creation of post-campaign reports analyzing engagement, impressions, and sentiment
- Coordination with global teams to ensure consistent content alignment across countries
Feb 2021 - Sep 2021
8 monthsGermany
Junior Social Media Manager
GPORTAL (Ocȧrȧs GmbH)
- Daily management of social media channels focusing on the gaming community
- Creation of reactive and proactive content to support new features and promotions
- Execution of real-time analyses to optimize posting times and messaging
- Close collaboration with product teams to align content on releases
- Regular reporting on engagement, sentiment, and audience demographics
- Direct communication with the community and escalation of technical issues when needed
- Research of best practices and competitor formats to evolve the content strategy
Mar 2018 - Nov 2019
1 year 9 monthsDarmstadt, Germany
Junior Digital Marketing Manager
Wissenschafts und Kongresszentrum Darmstadt GmbH
- Responsibility for cross-channel social media presence of a leading event center
- Creation of creative content for blog, newsletter, and digital promotional mailings
- Analysis of Google Analytics and SEO rankings to optimize existing content; monthly evaluation of campaign performance
- Building and maintaining relationships with influencers and press contacts for event promotion
- Close collaboration with design and sales teams to ensure consistent brand communication
- Support in optimizing website content and layouts
- Creation, testing, and analysis of ad materials for digital ad formats
Summary
Experienced social media and community expert with extensive experience in increasing brand visibility, engaging users, and driving the growth of digital communities for global consumer goods, automotive, gaming, and tech brands. Known for data-driven strategies, cross-channel performance optimization, and successful collaboration with cross-functional teams that deliver measurable results. Skilled at building active online communities as well as executing large-scale campaigns – even under tight schedules and in dynamic environments with multiple parallel demands. Specialized in translating audience insights into content opportunities and steering platform growth through a mix of creativity, analysis, and operational excellence.
- Performance analysis & optimization
- Strategic and campaign planning & execution
- Cross-channel content creation
- Client relationship management
- Trend and competitor analysis
- Support in digital advertising
- Developing brand tone
- Team building & leadership
Languages
German
NativeEnglish
AdvancedSpanish
ElementaryEducation
Oct 2017 - Jun 2020
IU Internationale Hochschule
Bachelor of Arts · Marketing Management · Germany
Certifications & licenses
Certified Digital Marketing Professional (CDMP)
Digital Marketing Institute
Certified Marketing Research Professional (CMRP)
Marketing Research and Intelligence Association
Content Strategy & SEO for Lead Generation Course Certificate
Moz Academy
Digital Marketing Pro Certificate
Digital Marketing Institute
Facebook Blueprint Certification
Google Ads Certification
Google Skillshop
Google Analytics Individual Qualification (IQ)
Hootsuite Social Media Marketing Certification
Hootsuite Academy
HubSpot Content Marketing Certification
HubSpot Academy
LinkedIn Learning Online Marketing Foundations Certificate
LinkedIn Learning
Online Marketing Certified Professional (OMCP)
OMCP Organization
Programmatic Advertising Essentials Certificate
Interactive Advertising Bureau
Search Engine Optimization (SEO) Certification Course
ClickMinded
Snapchat Advertising Core Competencies Certification
Snapchat Ad Manager
YouTube Certified
YouTube Creator Academy
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