Planned, executed, and monitored a digital campaign to acquire new ENT surgeon customers via social media, SEA, email, and website
Developed content and concepts for each channel
Briefed and managed SEA, website, email, and social media agencies
Created and further developed customer newsletters for neurosurgeons
Managed stakeholders
Launched the campaign on time and successfully acquired new customers
Oct 2022 - Jun 2023
9 months
Germany
Interim Brand Manager Vaccines/Immune Therapies
AstraZeneca Deutschland GmbH
Managed the national disease awareness campaign for patients
Advised on media planning across digital (social media, SEA, online video) and traditional channels (TV, print, out of home) and analyzed KPIs
Developed content for patients and doctors and improved the patient website
Advised on promoting webinars and events for HCPs
Generated insights through market research and patient panels
Briefed and managed creative, SEO, and media agencies
Collaborated with brand management, medical, legal, patient affairs, and sales teams
Led a workshop on teamwork and facilitation
Managed campaigns, introduced a new content approach for patients, and optimized social media KPIs
Jan 2022 - Sep 2022
9 months
Germany
Interim Marketing Manager
Hamburg Süd A/S & Co. KG
Developed and planned a global brand campaign and executed it online and offline
Briefed and managed creative, media, and social media agencies
Created the marketing activity calendar and planned campaigns for 2022
Prepared presentations for management
Collaborated with and managed international stakeholders like sales managers, marketing managers, product owners, and marketing teams within Hamburg Süd and Maersk
Advised on agency setup, contracts, and media and marketing budgets
Coached the communications team in email marketing, GDPR, social media, product marketing, agency briefings, events, new customer acquisition, and design guidelines
Launched the global brand campaign, including planning, agency setup, targeting, and budgeting
Aug 2021 - Dec 2021
5 months
Germany
Interim Communications Manager Therapeutic Area
Janssen-Cilag GmbH Communication (Johnson & Johnson)
Created and updated core communication materials (print and online formats) for various neuroscience indications
Planned and executed scientific and disease awareness communications
Collaborated with influencers (advertorials, social media, radio)
Analyzed online communication measures and provided strategic recommendations
Conducted research to prepare communication activities
Developed a radio segment with influencers to raise multiple sclerosis awareness
Jan 2021 - Apr 2021
4 months
Germany
Interim Omnichannel Marketing Manager
GlaxoSmithKline GmbH & Co. KG
Launched and coordinated a European internal marketing program in Germany in close collaboration with local marketing directors and European stakeholders
Served as facilitator for marketing teams and directors in Germany
Developed a communication plan and led kick-offs and meetings
Conducted Gemba walk of the international content production process, providing recommendations and action plans
Managed stakeholders at European and local levels and handled project management
Rolled out the marketing program on time and implemented recommendations for the content production process beyond the deployment period
Managed international omnichannel campaigns including concept, execution, monitoring, analysis, optimization, and briefing/management of creative, media, and social media agencies and medical writers
Conducted target group analysis and identified online channels and content for a new audience
Creatively conveyed product and application knowledge
Executed digital marketing and developed social media and email campaigns
Managed content and built websites
Supported product launches and led subprojects
Approved the MarCom concept and successfully built a database
Nov 2018 - May 2019
7 months
Germany
International Marketing Manager
tesa SE
Initiated and implemented international marketing concepts
Applied agile methods and design sprint training
Created content and developed display ads with agency collaboration
Provided marketing support to international key account management
Finalized the international communication concept launch with online and offline activities for office and trade
Sep 2014 - Oct 2018
4 years 2 months
Germany
(Senior) Communications Manager/Team Lead
Amplifon Deutschland GmbH
Oversaw new customer acquisition, brand building, and brand awareness growth
Developed and launched a new marketing strategy with a 360° communications campaign including a TV spot
Strategically developed and executed national integrated 360° sales campaigns
Led all project phases: business case, strategy definition, agency selection/pitches, concept, budgeting, media planning, market research, creative development, photo and TV spot shoots, implementation (TV, radio, POS, PR, email, direct mail), and cross-team coordination (CRM, online, social media, call center)
Created internal communication content like emails, videos, and expert interviews
Performed customer journey analyses and defined content
Planned budgets and managed KPIs
Monitored KPIs, prepared and presented KPI analyses, forecasts, and decision-making materials for management
Led and developed the marketing communications team
Tripled brand awareness and sustainably improved campaign KPIs; developed and executed 3–5 national integrated lead generation campaigns annually across all channels from CRM to online to TV
Oct 2012 - Aug 2014
1 year 11 months
Germany
European Project Manager Marketing EMEA
Devicor Medical GmbH
Managed marketing communications across Europe
Developed and implemented sales marketing tools and supported product launches
Planned and executed trade show appearances, workshops, and symposiums
Served as contact for direct markets within EU and distributor markets (EMEA-APAC)
Conducted product training and workshops for customers, key opinion leaders, and sales teams
Developed a new exhibition stand concept
Planned and executed a customer event with maximum participation
Trained surgeons in vacuum-assisted breast biopsy procedures
Jun 2011 - May 2012
1 year
Germany
Client Advisor
LeFee Werbeagentur GmbH
Developed national and international concepts and advertising measures and sales marketing tools (B2B and B2C)
Advised product managers on the client side
Led creative projects from ideation to final marketing tools
Planned and executed extensive video and photo shoots and castings
Managed budgets and controlled costs
Delivered client presentations
Won pitches, planned and executed large shoots, and acquired a new international client (USA)
Oct 2010 - May 2011
8 months
Germany
Project Lead Marketing Germany
Beate Uhse Einzelhandels GmbH
Developed and managed all advertising activities for German retail (ad campaigns, POS, sales promotions, guerrilla actions, customer events, window displays, website)
Created and executed an image campaign with Paula Lambert that drove high new customer acquisition and changed brand perception
Oct 2007 - Jan 2020
12 years 4 months
Germany
Master of Science in Management Studies
Universität Flensburg
Focus: Economics and Marketing
International orientation: courses in English
Wrote master’s thesis in Australia with an English-language research organization
Oct 2004 - Jun 2007
2 years 9 months
Germany
Bachelor of Arts in International Management
Universität Flensburg
Focus: Economics and Marketing
Spanish language focus with a semester abroad in Veracruz, Mexico
Summary
My expertise is developing and executing omnichannel campaigns, marketing and communication strategies, and content for professional users and end consumers.
Languages
German
Native
English
Advanced
Spanish
Advanced
French
Elementary
Education
Oct 2007 - Jan 2020
Universität Flensburg, Internationales Institut für Management
Master of Science, Economics and Marketing · Management Studies · Flensburg, Germany
Oct 2004 - Jun 2007
Universität Flensburg, Internationales Institut für Management
Bachelor of Arts, Economics and Marketing · International Management · Flensburg, Germany