Nicole Straub-Winowsky - Interim Content & Strategic Marketing Manager

Recommended expert

Dassendorf, Germany

Experience

Feb 2024 - Jul 2024

6 months

Interim Content & Strategic Marketing Manager

Carl Zeiss Meditec AG

Content management: developing the messaging and creating content for the website, brochure and social media activities as part of a product launch in the USA (neurosurgery)
Strategic marketing: developing the customer profile, positioning and messaging as part of the go-to-market strategy for a product launch (ENT surgery)
Briefing and managing external service providers and stakeholder management

May 2023 - Jan 2024

9 months

Interim Senior Marketing Communications Consultant

Carl Zeiss Meditec AG

Developing, executing and monitoring a digital campaign to acquire new ENT surgeons via social media, SEA, email and website
Content and concept development for each channel
Briefing and managing the SEA, website, email and social media agencies
Creating and conceptually further developing customer newsletters for neurosurgeons
Stakeholder management
Achievements: on-time campaign launch and successful customer acquisition

Oct 2022 - Jun 2023

9 months

Interim Brand Manager Vaccines/Immune Therapies

AstraZeneca Deutschland GmbH

Managing the national disease awareness campaign for patients
Advising on media planning across digital (social media, SEA, online video) and traditional channels (TV, print, out-of-home), as well as evaluating and analyzing KPIs
Developing content for patients and doctors, and further developing the patient website
Advising on promoting webinars and events for HCPs
Generating insights through market research and patient panels
Briefing and managing creative, SEO and media agencies
Working with brand management, medical, legal, patient affairs and sales teams
Conducting a workshop on teamwork and acting as a facilitator
Achievements: campaign management, introduction of a new content approach for patients, optimization of social media KPIs

Jan 2022 - Sep 2022

9 months

Interim Marketing Manager

Hamburg Süd A/S & Co. KG

Developing and strategically planning a global brand campaign and implementing it online and offline
Briefing and managing the creative, media and social media agencies
Developing the marketing activity calendar and campaign planning for 2022
Creating presentations for executive management
Collaborating with and managing international stakeholders such as sales managers, marketing managers, product owners and marketing teams within Hamburg Süd and Maersk
Advising on agency setup, agency contracts, as well as media and marketing budgets
Coaching the communications team in various marketing disciplines: email marketing, GDPR, social media, product marketing, agency briefings, events, customer acquisition and design guidelines
Achievements: launch of the global brand campaign including planning, agency setup, targeting and budgeting

Aug 2021 - Dec 2021

5 months

Interim Communications Manager Therapeutic Area

Janssen-Cilag GmbH Communication (Johnson & Johnson)

Creating and updating core communication materials (print and online formats) for various key indications in neuroscience
Planning and implementing scientific/disease awareness communication
Collaborating with influencers (advertorials, social media, radio)
Analyzing online communication measures and providing strategic recommendations
Conducting research to prepare communication activities
Achievements: developed a radio segment with influencers to boost disease awareness for multiple sclerosis

Jan 2021 - Apr 2021

4 months

Interim Omnichannel Marketing Manager

GlaxoSmithKline GmbH & Co. KG

Introduction and coordination of a European internal marketing program in the German market, working closely with local marketing directors and European stakeholders
Facilitator role for marketing teams and marketing directors in Germany
Setting up a communication plan and leading kick-offs and meetings
Analysis/GEMBA walk of the international content production process, including recommendations and action plan
Stakeholder management at European and local levels, project management
Achievements: On-time rollout of the marketing program, implementation of my recommendations for the content production process even after my assignment ended

Jan 2020 - Dec 2021

2 years

Interim Senior Marketing Communications Consultant

Carl Zeiss Meditec AG

Management of international omnichannel campaigns, including planning, execution, monitoring, analysis, and optimization
Briefing and management of creative, media, and social media agencies, as well as medical writers
Target audience analysis and identification of online channels and content for a new audience
Creative execution of product and application knowledge
Digital marketing and development of social media and email campaigns
Content management and website development
Product launch support and takeover of sub-projects
Achievements: Approval of the MarCom concept and successful database development

Nov 2018 - May 2019

7 months

Hamburg, Germany

International Marketing Manager

tesa SE

Initiation and implementation of international marketing concepts
Application of agile methods and design sprint trainings
Content creation and development of display ads in collaboration with agencies
Marketing support for international key account management
Achievements: Finalized the international communication concept launch with online and offline activities for office and trade

Sep 2014 - Oct 2018

4 years 2 months

Hamburg, Germany

Senior Communications Manager / Team Lead

Amplifon Deutschland GmbH

Responsibility for new customer acquisition, brand building, and increasing brand awareness
Development and introduction of a new marketing strategy including a 360° communication campaign with a TV spot
Strategic development and implementation of national integrated 360° sales campaigns
Leading all project phases: business case, strategy definition, agency selection/pitches, concept, budget and media planning, market research, creative development, photo and TV spot shootings
Implementation of all measures (TV, radio, POS, PR, email, direct mailings) and coordinating all teams (CRM, online, social media, call center)
Development of content such as emails, videos, expert interviews for internal communications
Customer journey analysis and content definition
Budget planning and responsibility for achieving defined KPIs
KPI monitoring; creation and presentation of KPI analysis, forecasts, and decision-making materials for management
Team management as well as building and developing the marketing communications team
Achievements: Tripled brand awareness and sustainably improved promotion campaign KPIs; implemented 3–5 national integrated campaigns per year for lead generation across all channels

Oct 2012 - Aug 2014

1 year 11 months

Norderstedt, Germany

European Project Manager Marketing EMEA

Devicor Medical GmbH

Marketing communications across Europe
Development and implementation of sales marketing tools as well as support for product launches
Planning and execution of trade show appearances, workshops, and symposia
Point of contact for direct markets (within EU) and distributor markets (EMEA-APAC)
Conducting product training and workshops for customers, key opinion leaders, and sales
Achievements: Developed a new trade show booth concept; planned and executed a customer event with maximum attendance; trained surgeons on vacuum-assisted breast biopsy procedures

Jun 2011 - May 2012

1 year

Hamburg, Germany

Client Consultant

LeFee Werbeagentur GmbH

Development of national and international concepts and advertising campaigns as well as sales marketing tools (B2B and B2C)
Advising product managers on the client side
Leading creative projects from idea generation to the final marketing tool
Planning and executing extensive video and photo shoots, including castings
Budget planning, cost control, and client presentations
Achievements: winning pitches, planning and executing major shoots, acquiring a new international client (USA)

Oct 2010 - May 2011

8 months

Flensburg, Germany

Marketing Project Lead Germany

Beate Uhse Einzelhandels GmbH

Development and management of all advertising campaigns for German retail (print ads, POS, sales promotions, guerrilla actions, customer events, window displays, website)
Achievements: developing and implementing an image campaign with sexpert Paula Lambert that led to a significant increase in new customers and changed brand perception

Summary

My expertise is developing and implementing omnichannel campaigns, marketing and communication strategies, and content for professional users and end customers – be it a love toy, hearing aid, medicine, or surgical microscope.