Nicole Straub-winowsky
Interim Content & Strategic Marketing Manager
Experience
Feb 2024 - Jul 2024
6 months Germany
Interim Content & Strategic Marketing Manager
Carl Zeiss Meditec AG
- Developed messaging and created website content, brochures, and social media activities for a product launch in the USA (neurosurgery)
- Developed customer profiles, positioning, and messaging as part of the go-to-market strategy for a product launch (ENT surgery)
- Briefed and managed external service providers and handled stakeholder management
May 2023 - Jan 2024
9 months Germany
Interim Senior Marketing Communications Consultant
Carl Zeiss Meditec AG
- Planned, executed, and monitored a digital campaign to acquire new ENT surgeon customers via social media, SEA, email, and website
- Developed content and concepts for each channel
- Briefed and managed SEA, website, email, and social media agencies
- Created and further developed customer newsletters for neurosurgeons
- Managed stakeholders
- Launched the campaign on time and successfully acquired new customers
Oct 2022 - Jun 2023
9 months Germany
Interim Brand Manager Vaccines/Immune Therapies
AstraZeneca Deutschland GmbH
- Managed the national disease awareness campaign for patients
- Advised on media planning across digital (social media, SEA, online video) and traditional channels (TV, print, out of home) and analyzed KPIs
- Developed content for patients and doctors and improved the patient website
- Advised on promoting webinars and events for HCPs
- Generated insights through market research and patient panels
- Briefed and managed creative, SEO, and media agencies
- Collaborated with brand management, medical, legal, patient affairs, and sales teams
- Led a workshop on teamwork and facilitation
- Managed campaigns, introduced a new content approach for patients, and optimized social media KPIs
Jan 2021 - Sep 2022
9 months Germany
Interim Marketing Manager
Hamburg Süd A/S & Co. KG
- Developed and planned a global brand campaign and executed it online and offline
- Briefed and managed creative, media, and social media agencies
- Created the marketing activity calendar and planned campaigns for 2022
- Prepared presentations for management
- Collaborated with and managed international stakeholders like sales managers, marketing managers, product owners, and marketing teams within Hamburg Süd and Maersk
- Advised on agency setup, contracts, and media and marketing budgets
- Coached the communications team in email marketing, GDPR, social media, product marketing, agency briefings, events, new customer acquisition, and design guidelines
- Launched the global brand campaign, including planning, agency setup, targeting, and budgeting
Aug 2021 - Dec 2021
5 months Germany
Interim Communications Manager Therapeutic Area
Janssen-Cilag GmbH Communication (Johnson & Johnson)
- Created and updated core communication materials (print and online formats) for various neuroscience indications
- Planned and executed scientific and disease awareness communications
- Collaborated with influencers (advertorials, social media, radio)
- Analyzed online communication measures and provided strategic recommendations
- Conducted research to prepare communication activities
- Developed a radio segment with influencers to raise multiple sclerosis awareness
Jan 2020 - Apr 2021
4 months Germany
Interim Omnichannel Marketing Manager
GlaxoSmithKline GmbH & Co. KG
- Launched and coordinated a European internal marketing program in Germany in close collaboration with local marketing directors and European stakeholders
- Served as facilitator for marketing teams and directors in Germany
- Developed a communication plan and led kick-offs and meetings
- Conducted Gemba walk of the international content production process, providing recommendations and action plans
- Managed stakeholders at European and local levels and handled project management
- Rolled out the marketing program on time and implemented recommendations for the content production process beyond the deployment period
Jan 2020 - Dec 2021
2 years Germany
Interim Senior Marketing Communications Consultant
Carl Zeiss Meditec AG
- Managed international omnichannel campaigns including concept, execution, monitoring, analysis, optimization, and briefing/management of creative, media, and social media agencies and medical writers
- Conducted target group analysis and identified online channels and content for a new audience
- Creatively conveyed product and application knowledge
- Executed digital marketing and developed social media and email campaigns
- Managed content and built websites
- Supported product launches and led subprojects
- Approved the MarCom concept and successfully built a database
Nov 2018 - May 2019
7 months Germany
International Marketing Manager
tesa SE
- Initiated and implemented international marketing concepts
- Applied agile methods and design sprint training
- Created content and developed display ads with agency collaboration
- Provided marketing support to international key account management
- Finalized the international communication concept launch with online and offline activities for office and trade
Sep 2014 - Oct 2018
4 years 2 months Germany
(Senior) Communications Manager/Team Lead
Amplifon Deutschland GmbH
- Oversaw new customer acquisition, brand building, and brand awareness growth
- Developed and launched a new marketing strategy with a 360° communications campaign including a TV spot
- Strategically developed and executed national integrated 360° sales campaigns
- Led all project phases: business case, strategy definition, agency selection/pitches, concept, budgeting, media planning, market research, creative development, photo and TV spot shoots, implementation (TV, radio, POS, PR, email, direct mail), and cross-team coordination (CRM, online, social media, call center)
- Created internal communication content like emails, videos, and expert interviews
- Performed customer journey analyses and defined content
- Planned budgets and managed KPIs
- Monitored KPIs, prepared and presented KPI analyses, forecasts, and decision-making materials for management
- Led and developed the marketing communications team
- Tripled brand awareness and sustainably improved campaign KPIs; developed and executed 3–5 national integrated lead generation campaigns annually across all channels from CRM to online to TV
Oct 2012 - Aug 2014
1 year 11 months Germany
European Project Manager Marketing EMEA
Devicor Medical GmbH
- Managed marketing communications across Europe
- Developed and implemented sales marketing tools and supported product launches
- Planned and executed trade show appearances, workshops, and symposiums
- Served as contact for direct markets within EU and distributor markets (EMEA-APAC)
- Conducted product training and workshops for customers, key opinion leaders, and sales teams
- Developed a new exhibition stand concept
- Planned and executed a customer event with maximum participation
- Trained surgeons in vacuum-assisted breast biopsy procedures
Jun 2011 - May 2012
1 year Germany
Client Advisor
LeFee Werbeagentur GmbH
- Developed national and international concepts and advertising measures and sales marketing tools (B2B and B2C)
- Advised product managers on the client side
- Led creative projects from ideation to final marketing tools
- Planned and executed extensive video and photo shoots and castings
- Managed budgets and controlled costs
- Delivered client presentations
- Won pitches, planned and executed large shoots, and acquired a new international client (USA)
Oct 2010 - May 2011
8 months Germany
Project Lead Marketing Germany
Beate Uhse Einzelhandels GmbH
- Developed and managed all advertising activities for German retail (ad campaigns, POS, sales promotions, guerrilla actions, customer events, window displays, website)
- Created and executed an image campaign with Paula Lambert that drove high new customer acquisition and changed brand perception
Oct 2007 - Jan 2020
12 years 4 months Germany
Master of Science in Management Studies
Universität Flensburg
- Focus: Economics and Marketing
- International orientation: courses in English
- Wrote master’s thesis in Australia with an English-language research organization
Oct 2004 - Jun 2007
2 years 9 months Germany
Bachelor of Arts in International Management
Universität Flensburg
- Focus: Economics and Marketing
- Spanish language focus with a semester abroad in Veracruz, Mexico
Summary
My expertise is developing and executing omnichannel campaigns, marketing and communication strategies, and content for professional users and end consumers.
Languages
German
Native
English
Advanced
Spanish
Advanced
French
Elementary
Education
Oct 2007 - Jan 2020
Universität Flensburg, Internationales Institut für Management
Master of Science, Economics and Marketing · Management Studies · Flensburg, Germany
Oct 2004 - Jun 2007
Universität Flensburg, Internationales Institut für Management
Bachelor of Arts, Economics and Marketing · International Management · Flensburg, Germany
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