John Von saurma

Interim Head of Content & Social Media

Hamburg, Germany

Experience

Apr 2024 - Jun 2024
3 months

Interim Head of Content & Social Media

Luckychef.com

  • Conceptualizing and planning the content calendar
  • Editorial planning for 10 channels
  • Image shoot (organization, supervision, execution)
  • Selection of image, text and video content
Jun 2023 - Feb 2024
9 months
Germany

Marketing Expert & Content Creation

A.T. Kearney

  • Number of employees: 5700
  • Revenue: 1.7 billion
  • Managed the consumer segment and advisor to the partner
  • Holistic on- & offline marketing for decision-makers & business leaders
  • Project owner “Consumer Magazine”
  • AI for Leadership project support
  • AI for Business Marketing training
Mar 2022 - Mar 2023
1 year 1 month
Germany

Business Relationship Manager / Assistant Director

EY - Brand, Marketing and Communications (BMC)

  • Employees: 300,000 worldwide / 1100 in Germany
  • Revenue: 2.57 billion euros (DE)
  • Partners: 5 // Team management: 7
  • Business partner and strategic consultant for key business leaders in automotive, chemicals, industrial products, life sciences and healthcare
  • Strategic planning of BMC programs, initiatives and activities to position focus/growth topics in the market
  • Development of annual marketing & budget plans and ongoing omni-channel advice on current requests
  • BMC gatekeeping
  • Structuring campaigns across the entire buyer lifecycle
  • Ensuring a seamless workflow with the marketing activation and other BMC teams
  • Close coordination with EU & global teams
Jun 2021 - Feb 2022
9 months
Germany

Product Owner Marketing

intervivos AG

  • Employees: 140
  • Team management: 11
  • Website relaunch
  • B2B marketing employer training
  • Social sales
  • Marketing strategy
  • Corporate communication
  • Employee training
  • Stakeholder communication
  • Budget planning & coordination of product rollouts
Apr 2020 - Aug 2020
5 months
Germany

Senior Expert Digital & Content Marketing

DKV Mobility

  • Marketing project management for DKV LIVE, E-Mobility, TPI
  • Idea development for video content and blog launch
  • Designing and conducting buyer persona surveys
  • Optimization of customer and marketing-focused campaign website
  • Agency & service provider management, stakeholder communication
  • Budget monitoring
Jan 2020 - Mar 2020
3 months
Germany

Web Content Manager

Hays

  • Developing and preparing content for the client BAUER XCEL MEDIA (AOK federal association and all federal states)
  • CMS: Typo3
  • Creating content/visual materials for all regions
  • Optimizing and developing image and text materials
Feb 2019 - Aug 2019
7 months
Germany

Campaign Manager

DEPT

  • Project management (team lead) as Global Campaign Manager for Connect 4.0 for client DB Schenker
  • Implementation, management, control and optimization of the global online marketing campaign
  • KPI tracking
  • Managing & optimizing the customer and marketing-focused campaign website
  • Performance management
  • Monitoring SEO, SEA & UX
  • Online channels: LinkedIn, Xing, Facebook, Google 360, Display, SEA, SEO, Bing, Email
  • Agency & service provider management, stakeholder communication
  • Budget monitoring, rollout strategy
Jul 2018 - Sep 2018
3 months
Munich, Germany

Content Concept Developer (Interim)

Webguerillas/Territory

  • Project management for client BMW (BMWi)
  • Content research, influencer communication, reporting, editorial planning, client newsletters, campaign management
  • Channels: Instagram, Facebook, Twitter, YouTube, Google+
  • CMS: Sprinklr
  • Storytelling, content marketing, special interest campaigns
Jan 2018 - Jan 2025
7 years 1 month
Germany

Managing Director

Dukehouse Tee Kreationen

  • Founded a brand, managed service providers: Amazon media, design, video, financing, product development, purchasing, organic certification, data protection, legal, logistics and online shop
  • UX, UI and customer journey consulting
  • Idea generation, creative concept design, social media direction
  • Developed a comprehensive content marketing strategy to position a new brand on social media
  • Influencer partnership marketing, B2B & B2C marketing
  • Product owner and management of service providers and freelancers (10 people)
May 2017 - Jan 2025
7 years 9 months

Content Media & Personal Branding

JvS - Creative Possibilities

  • Expert in C-level communication
  • Personal content manager
  • Holistic content marketing for decision-makers & business leaders
  • Network visibility (clients, partners and industry experts)
  • Building brand awareness
  • Building trust and credibility
  • Community management
  • Various SME clients
Mar 2017 - Mar 2018
1 year 1 month
Nuremberg, Germany

Social Sales Manager (Interim) & Digital Content Strategy Consultant

Phocus Direct GmbH

  • Conceptualization, planning, execution and optimization of lead campaigns via landing pages for new client acquisition in B2B (Bosch Rexroth)
  • Concept (text, image) for Facebook, Xing and LinkedIn ads
  • Analysis of monitoring data
  • Project management in the veterinary medicine segment, strategic and operational execution of social media campaigns and live communication (B2B)
  • Design management, inbound marketing methodology, content marketing, proposal development
  • Concept for launching a new brand in the industrial segment of the group
  • Business development in SEO with partner agencies
Jan 2016 - Oct 2017
10 months
Munich, Germany

Business Development Manager (Interim)

prettysocial Media GmbH

  • Conceptualization, planning, execution and optimization of lead campaigns
  • Key account management, social media consulting
Jan 2016 - Mar 2017
3 months
Essen, Germany

Content Manager (Interim)

Thyssen Krupp AG

  • Strategic and operational development of an internal social media platform
  • Website migration with UX/UI adjustments
  • Community management
  • Strategic content planning
  • Development of video measures including storyboard creation
Mar 2016 - Feb 2017
1 year
Bochum, Germany

Senior Content Media Consultant & Content Team Lead (Interim)

BKK VIACTIV Krankenkasse

  • Developed a holistic social media strategy to position a new brand (brand awareness) on social media
  • Operational support for the image campaign, development & content production for a youth blog (14-29 years) in health and lifestyle
  • Developed a central content strategy, a guiding idea (story) and a strategic content and topic plan
Jan 2015 - Jan 2025
10 years 1 month
Cannes, France

Head of Social Media

Luxury-Lifestyle

  • New client acquisition via Facebook Ads, Instagram and blog marketing
  • Planning and managing all social media and content marketing channels
  • Partnership marketing, VIP events, live communication, influencer collaborations, travel & interior presentations, luxury marketing, Cannes Film Festival and Monaco Boat Show support
Feb 2014 - Sep 2014
8 months
Ingolstadt, Germany

Social Collaboration & Community Management (Interim)

Mima-co GmbH

  • Social collaboration consulting, community content concept, social media monitoring for Audi AG, Ingolstadt
  • Community management, blog concept, help and FAQ concept, topic monitoring, monitoring of critical content
  • Video tutorial scripts, online texts for employees, change communication consulting
Jan 2014 - Dec 2016
3 years
Munich, Germany

Content Media Manager (Interim)

ADX Media GmbH (later DAC Group Deutschland)

  • Conceptualization, planning, execution and optimization of lead campaigns
  • Key account management, social media consulting
Jan 2013 - Jan 2014
1 year 1 month
St. Gallen, Switzerland

Event Manager (Interim)

Junior International Club St. Gallen

  • Conceptualization, planning and execution of VIP events, including research and cost calculation as well as coordination of logistical and technical implementation for the Cannes Film Festival, Monaco Boat Show, Cannes Yacht Show
  • Location scouting for the ARD/NDR TV production “Côte d’Azur Lifestyle”
  • Sponsorship & partnership marketing, consulting and support for artists and VIP clients, guest management, promotion and model services
Jan 2011 - Dec 2013
1 year
Mougins, France

Social Media & Content Manager (Interim)

Carlton International, Royal Mougins Resort, Bespoke Yacht Charter

  • Planning, execution and management (D-A-CH) of social media marketing strategies. Employee training for SMM channels and community care
  • Planning and creation of Facebook, Twitter, YouTube, Pinterest, Tumblr and other SMM channels
  • Lead generation planning, identifying and negotiating marketing partnerships. Content marketing, storytelling, acquiring PR agencies and partners, managing external partners
Jan 2010 - Dec 2011
1 year
Munich, Germany

Community Manager (Interim)

Brandwalk Sports

  • Planning for interaction on social media platforms, communities and blogs
  • Operational coordination with agencies, clients and partners, community management
Jan 2009 - Dec 2010
1 year
Cologne, Germany

Social Media Manager (Interim)

Malteser Hilfsdienst e.V.

  • Conceptualization and creation of Facebook, YouTube & Malteser blog
  • Employee training for channel management and community care
  • Content maintenance as part of a defined social media strategy
  • Managing service providers (SEO/SEM), editorial support and development of the microsite (blogs)
Jan 2008 - Dec 2009
2 years
Starnberg, Germany

Digital Marketing Manager (Interim)

Leslie Mandoki

  • Conceptualization and creation of Facebook, MySpace, YouTube, Twitter accounts and Man-Doki.net blog, managing external online marketing providers
  • Managing the online community on Facebook, YouTube and the Mandoki blog, editing online texts in coordination with the press office and Leslie Mandoki
  • Operational implementation of editorial content for special interest campaigns (Audi AG & CDU), running social media channels and content generation
Jan 2005 - Dec 2009
3 years
Munich, Germany

Head of Corporate Communications, Head of Email Marketing

Perfect Marketeam GmbH

  • Planning, development and creation of the agency’s B2C newsletter
  • Client advisor for DELL
  • Client advisor for TELEKOM
  • Affiliate marketing and CPL campaigns
  • Conceptualizing special ad formats – contests
  • Managing the PR agency and partnerships
Jan 2001 - Dec 2005
5 years
Munich, Germany

Managing Director (CEO)

Matrix Target Events

  • Promotion sales force actions for Sprint, backbone division
  • TV1.de, POS conceptualization and event promotion
  • Audi AG, assistant to the project manager for the opening of the Audi Museum Mobile
  • Hard Rock Café Munich, opening event concept & partnership marketing
  • Alfa Romeo, Red Passion event concept at POS in cooperation with Campari
  • Burda Verlag (Amica Magazine), sales force promotion at POS
  • Brita water filters, POS conceptualization
Jan 1998 - Dec 2002
4 years
Munich, Germany

Founder

Adman-Lounge e.V.

  • Hands-on platform for advertising and media with monthly Come2Gether events
  • Partnership marketing with Europa Fachpresseverlag (W&V) and trade publication Horizont
  • Sponsorship campaigns, POS actions, incentive concepts, event management, special ad formats and contests (online and events), sales promotion, trade fair promotion for Prinz Stadtmagazin, Sixt AG, Red Bull, Stella Entertainment, Getty Images, Campari Group, IDG Verlag, Nestle AG, LVMH Group (Moet), Allianz AG, Bahlsen AG, 1&1, Burda Verlag, Radeberger Brewery, Holsten Brewery, Maritim Hotel Munich
  • Trade marketing in cooperation with Kogag Event GmbH and Avantgarde for E-Plus and Audi AG
Jan 1992 - Dec 1995
4 years
Munich, Germany

Vocational training as Hotel Specialist (IHK)

Maritim Hotel München

Jan 1991 - Dec 1992
2 years
Munich, Germany

Trainee Banquet Service

Arabella / Sheraton München

Summary

Marketing generalist and strategic consultant focusing on digitalization, content media and digital marketing. Team lead social media, storytelling, project manager and creative content creator.

Other strengths: helper gene, team player, UX/UI know-how, commercial excellence, collegial leadership style and efficient time management.

Languages

French
Native
German
Native

Education

Oct 1992 - Jun 1995

Maritim Hotel München

Vocational training as Hotel Specialist (IHK) · Munich, Germany

Oct 1989 - Jun 1990

Hotel-Berufsfachschule Neuötting

Qualified Secondary School Diploma I · Neuötting, Germany

Certifications & licenses

Certified Scrum Product Owner

Sprinklr Automation Advertising, Content Creation

Hubspot Inbound Methodology

SEO Master Checklist

Social Media Manager

WordPress for Professionals