John Von saurma

Interim Head of Content & Social Media

John Von saurma
Hamburg, Germany

Experience

Apr 2024 - Jun 2024
3 months

Interim Head of Content & Social Media

Luckychef.com

  • Develop and plan the content calendar
  • Editorial planning for 10 channels
  • Image shoots (organization, supervision, execution)
  • Selection of image, text and video content
Feb 2024 - Apr 2024
3 months

Further Education

UDEMY

  • Prompt engineering in LLMs and diffusion models: ChatGPT, Midjourney, Google Bard, Gemini, DALL·E and Stable Diffusion
  • Copywriting Masterclass: target audience analysis, sales psychology, copywriting formulas, headlines and titles, call to actions
Jun 2023 - Feb 2024
9 months

Marketing Expert & Content Creation

A.T. Kearney

  • Holistic online and offline marketing for decision-makers and business leaders
  • Project owner of 'Konsum Magazin'
  • AI for Leadership project support
  • AI for Business Marketing training
Mar 2022 - Mar 2023
1 year 1 month

Business Relationship Manager / Assistant Director

EY - Brand, Marketing and Communications (BMC)

  • Business partner and strategic advisor to key business leaders in automotive, chemicals, industrial products, life sciences and healthcare
  • Strategic planning of BMC programs, initiatives and activities to position focus and growth topics in the market
  • Development of annual marketing and budget plans and ongoing omnichannel consulting on current requests
  • BMC gatekeeping
  • Structuring campaigns across the entire buyer lifecycle
  • Ensuring a seamless workflow with marketing activation and the rest of the BMC teams
  • Close collaboration with EU and global teams
Jun 2021 - Feb 2022
9 months

Product Owner Marketing

intervivos AG

  • Website relaunch
  • B2B marketing employer training
  • Social sales
  • Marketing strategy
  • Corporate communication
  • Staff training
  • Stakeholder communication
  • Budget planning and coordination of product rollouts
Apr 2020 - Aug 2020
5 months

Senior Expert Digital & Content Marketing

DKV Mobility

  • Marketing project management for: DKV LIVE, E-Mobility, TPI
  • Idea development for video content and blog launch
  • Design of buyer persona survey and management
  • Optimization of the customer- and marketing-focused campaign website
  • Agency and vendor management, stakeholder communication
  • Budget monitoring
Jan 2020 - Mar 2020
3 months

Web Content Manager via Hays

BAUER XCEL MEDIA

  • Development and preparation of content for the client: AOK federal association and all states
  • CMS: Typo3
  • Creating content and visual assets for all regions
  • Optimization and development of image and text materials
Feb 2019 - Aug 2019
7 months

Campaign Manager via DEPT

DEPT

  • Project lead (Team Lead) as Global Campaign Manager for Connect 4.0
  • Implementation, management, control, and optimization of the global online marketing campaign
  • KPI tracking
  • Management and optimization of the customer- and marketing-focused campaign website
  • Performance management
  • Monitoring of SEO, SEA & UX
  • Online channels: LinkedIn, Xing, Facebook, Google 360, display, SEA, SEO, Bing, email
  • Agency and vendor management, stakeholder communication
  • Budget monitoring, rollout strategy
Jul 2018 - Sep 2018
3 months

Content Concepter (Interim)

Webguerillas/Territory

  • Content research, influencer communication, reporting, editorial planning, client newsletters, campaign management
  • Channels: Instagram, Facebook, Twitter, YouTube, Google+
  • CMS: Sprinklr
  • Storytelling, content marketing, special interest campaigns
Jan 2018 - Present
8 years 1 month

Managing Director

Dukehouse Tee Kreationen

  • Founded a brand and managed service providers: Amazon Media, design, video production, financing, product creation, procurement, organic certification, data protection, legal, logistics, and the online shop
  • Consulting on UX, UI, and customer journey
  • Idea generation, creative concept development, social media management
  • Developed a comprehensive content marketing strategy to position a new brand on social media
  • Influencer partnership marketing, B2B and B2C marketing
  • Product owner and management of service providers and freelancers (10 employees)
May 2017 - Present
8 years 9 months

Content Media & Personal Branding

JvS - Creative Possibilities

  • Expert in C-level communication
  • Personal content manager
  • Holistic content marketing for decision-makers & business leaders
  • Visibility in the network (clients, partners and industry experts)
  • Increasing brand awareness
  • Building trust and credibility
  • Community management
Mar 2017 - Mar 2018
1 year 1 month

Social Sales Manager / Digital Content Strategy Consultant

Phocus Direct GmbH

  • Conceptualizing, planning, executing and optimizing lead campaigns via landing pages to acquire new B2B customers (BoschRexroth)
  • Creating (copy and visuals) Facebook, Xing and LinkedIn ads, analyzing monitoring data
  • Project management in the veterinary medicine segment, strategic and operational execution of social media campaigns and live communication (B2B)
  • Design control, inbound marketing methodology, content marketing, proposal creation
  • Concept development for launching a new brand in the corporate industrial sector
  • Business development in SEO with partner agencies
Jan 2017 - Oct 2017
10 months

Business Development Manager (Interim)

prettysocial Media GmbH

  • Conceptualizing, planning, executing and optimizing lead campaigns
  • Key account management, social media consulting
Jan 2017 - Mar 2017
3 months

Content Manager (Interim)

Thyssen Krupp AG

  • Strategic and operational development of an internal social media platform
  • Website migration with UX/UI adjustments
  • Community management
  • Strategic content planning
  • Development of video initiatives including storyboard creation
Mar 2016 - Feb 2017
1 year

Senior Content Media Consultant & Content Team Lead (Interim)

BKK VIACTIV Krankenkasse

  • Development of a holistic social media strategy to position a new brand (brand awareness) on social media
  • Operational support of the image campaign, development & content production for a youth blog (14-29 years) in health and lifestyle
  • Development of a central content strategy, a core idea (story) and strategic content and topic planning
Jan 2015 - Present
11 years 1 month

Head of Social Media

Luxury-Lifestyle

  • Acquiring new customers via Facebook Ads, Instagram, and blog marketing
  • Developing and managing all social media and content marketing channels
  • Cooperation marketing, VIP events, live communication, influencer collaborations, travel & interior presentations, luxury marketing, support for the Cannes Film Festival and Monaco Boat Show
Feb 2014 - Sep 2014
8 months

Social Collaboration & Community Management (Interim)

Mima-co GmbH

  • Advising on social collaboration, content concept for communities, social media monitoring
  • Community management, blog concept planning, help and FAQ concept, topic monitoring, monitoring critical content
  • Video tutorial scripts, online texts for employees, change communication consulting
Jan 2014 - Dec 2016
3 years

Content Media Manager (Interim)

ADX Media GmbH

  • Designing, planning, executing, and optimizing lead campaigns
  • Key account management, social media consulting
Jan 2013 - Jan 2014
1 year 1 month

Event Manager (Interim)

Junior International Club St. Gallen

  • Designing, planning, and executing VIP events, including research, cost estimation, and coordination of logistical and technical implementation for events at the Cannes Film Festival, Monaco Boat Show, and Cannes Yacht Show
  • Location scout for the ARD/NDR TV production "Côte d´Azur Lifestyle"
  • Sponsorship and cooperation marketing, advising and supporting artists and VIP clients, guest management, promotion and model services
Jan 2012 - Dec 2012
1 year

Social Media & Content Manager (Interim)

Carlton International; Royal Mougins Resort; Bespoke Yacht Charter

  • Designing, implementing, and managing social media marketing strategies (D-A-CH)
  • Training staff for SMM channels and community management
  • Planning and creating Facebook, Twitter, YouTube, Pinterest, Tumblr, and other SMM channels
  • Designing lead-generation strategies, identifying and negotiating marketing partnerships
  • Content marketing, storytelling, acquisition of PR agencies and cooperation partners, managing external partners
Jan 2011 - Dec 2011
1 year

Community Manager (Interim)

Brandwalk Sports

  • Planning interactions on social media platforms, communities, and blogs
  • Coordinating operations with agencies, clients, and partners, community management
Jan 2010 - Dec 2010
1 year

Social Media Manager (Interim)

Malteser Hilfsdienst e.V.

  • Planning and creating Facebook, YouTube, and the Malteser blog
  • Training staff to run the channels and community
  • Maintaining content as part of a defined social media strategy
  • Managing service providers (SEO/SEM), editorial support, and further developing the microsite (blogs)
Jan 2008 - Dec 2009
2 years

Digital Marketing Manager (Interim)

Leslie Mandoki

  • Planning and setting up Facebook, MySpace, YouTube, Twitter accounts, and the Mandoki.net blog
  • Managing external service providers in online marketing
  • Supporting the online community on Facebook, YouTube, and the Mandoki blog
  • Editing online texts in coordination with the press office and Leslie Mandoki
  • Implementing editorial content for special interest campaigns (Audi AG & CDU)
  • Running social media channels and generating content
Jan 2006 - Dec 2008
3 years

Head of Corporate Communications / Head of Email Marketing

Perfect Marketeam GmbH

  • Planning, development, and creation of the agency's B2C newsletter
  • Client advisor for DELL and TELEKOM
  • Affiliate marketing and CPL campaigns
  • Conceptualizing special ad formats – prize contests
  • Managing the PR agency and cooperation partners
Jan 2001 - Dec 2005
5 years

Managing Director (CEO)

Matrix Target Events

  • Sales force promotions for Sprint's backbones division
  • TV1.de, POS concept and event promotion
  • Assistant to the project manager for the opening of the Audi Museum Mobile
  • Concept and co-marketing for the Hard Rock Café Munich opening event
  • Alfa Romeo Red Passion event concept at POS in cooperation with Campari
  • Sales force promotions at POS for Burda Verlag (Amica Magazine)
  • POS concept for Brita water filters
Jan 1998 - Dec 2001
4 years

Founder

Adman-Lounge e.V.

  • Partnership marketing with Europa Fachpresseverlag (W&V) and the trade publication Horizont
  • Sponsorship campaigns, POS activations, incentive concept development, event management
  • Development of special advertising formats and contests (online and at events)
  • Sales promotion, sales support, trade show promotion for various clients
  • Trade marketing in cooperation with Kogag Event GmbH and Avantgarde for E-Plus and Audi AG

Summary

Marketing generalist and strategic consultant focused on digitalization, content media and digital marketing. Team lead for social media, storytelling, project manager and creative content creator.

Other strengths: helping instinct, team player, UX/UI know-how, commercial excellence, collegial leadership style and efficient time management.

Skills

Focus

  • Development And Strategy Of Content Marketing, Ugc And Social Media
  • Inbound Marketing, Agency Management And Stakeholder Communication
  • Over 10 Years Of Project Management In Events, Digital Marketing Since 2008
  • Strategic Planning, Management And Leadership Of Marketing Campaigns
  • Digital Strategy Consulting (Advisory/team Leadership) For Corporate And Mid-market Segments

Specialization

I Am A Marketing Generalist And Interim Manager Specializing In Dynamic Solutions For Companies. In Today’s Fast-paced Business World, Flexibility Is Key. As A Marketing Generalist, I Offer Comprehensive Expertise Across Various Marketing Areas. My Ability To Adapt Quickly And Develop Effective Strategies Makes Me The Ideal Expert For Projects Of Any Size. I Bring Fresh Perspectives And Drive Company Growth Through Innovative Approaches. My Goal Is To Deliver Marketing Objectives With Efficiency And Creativity.

Software Skills

  • Cms: Sprinklr, Wordpress, Hubspot, Jive, First-spirit, Typo3 (Basic)
  • Openai, Chatgpt, Midjourney, Asana, Microsoft Office, Teams, Adobe (Spark, Rush, Lightroom, Photoshop), Slack, E2n, Azure
  • Facebook Business Manager, Linkedin Sales Navigator, Hubspot Marketing Automation, Hootsuite, Google Analytics
  • Shopify

Online Industries

  • Chemicals
  • Life Sciences
  • Logistics
  • Automotive
  • Healthcare
  • Fmcg
  • It
  • Lifestyle & Luxury Marketing
  • Insurance
  • Industrial Products
  • Fashion
  • Real Estate
  • Management Consulting
  • Hospitality
  • Hotel
  • Nonprofit
  • Music Industry
  • Pharma

Personal Competencies

  • Entrepreneurial Thinking, Buyer Persona Expert
  • Over 25 Years Of Experience In Live Communication And Digital Media Conception
  • Dedicated Team Player With Strong Sense Of Responsibility
  • High Creativity, Hands-on Mentality, Resourcefulness, Flexibility And Strong Communication Skills In Vendor Management, With A Very Good Network.

Languages

German
Native
French
Native

Education

Oct 1992 - Jun 1995

Maritim Hotel München

Vocational training as a hotel specialist (IHK) · Hotel specialist · Munich, Germany

Oct 1989 - Jun 1990

Hotel-Berufsfachschule Neuötting, Bayern

Qualified secondary school diploma I · Neuötting, Germany

Certifications & licenses

Certified Scrum Product Owner

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