John Von Saurma - Interim Head of Content & Social Media

Q: Where is John based?

John is based in Hamburg, Germany and prefers 100% remote projects.

Q: What languages does John speak?

John speaks the following languages: German (Native), French (Native) .

Q: How many years of experience does John have?

John has at least 28 years of experience. During this time, John has worked in at least 26 different roles and for 26 different companies . The average length of individual experience is 1 year and 1 month . Note that John may not have shared all experience and actually has more experience.

Q: What is John's latest experience?

John's most recent position is Interim Head of Content & Social Media at Luckychef.com .

Q: What companies has John worked for in recent years?

In recent years, John has worked for Luckychef.com , UDEMY , A.T. Kearney , EY - Brand, Marketing and Communications (BMC) , and intervivos AG .

Q: Which industries is John most experienced in?

John is most experienced in industries like Media, Entertainment and Publishing , Advertising , and Retail . John also has some experience in Fashion and Apparel , Automotive , and Telecommunication .

Q: Which business areas is John most experienced in?

John is most experienced in business areas like Marketing , Sales , and Project Management . John also has some experience in Product Development , Strategy and Planning , and Logistics .

Q: Which industries has John worked in recently?

John has recently worked in industries like Retail , Advertising , Media, and Entertainment and Publishing .

Q: Which business areas has John worked in recently?

John has recently worked in business areas like Marketing , Project Management , and Product Development .

Recommended expert

Hamburg, Germany

Experience

Apr 2024 - Jun 2024

3 months

Interim Head of Content & Social Media

Luckychef.com

Creation and planning of the content plan
Editorial planning for 10 channels
Image shoot (organization, coordination, execution)
Selection of image, text and video content

Feb 2024 - Apr 2024

3 months

Training

UDEMY

Prompt engineering in LLMs and diffusion models: ChatGPT, Midjourney, Google Bard, Gemini, DALL•E and Stable Diffusion
Copywriting Masterclass: audience analysis, sales psychology, copywriting formulas, headlines and titles, call to actions

Jun 2023 - Feb 2024

9 months

Marketing Expert & Content Creation

A.T. Kearney

Holistic online and offline marketing for decision-makers and business leaders
Project owner for "Konsum Magazin"
AI for Leadership project support
AI for Business Marketing training

Mar 2022 - Mar 2023

1 year 1 month

Business Relationship Manager / Assistant Director

EY - Brand, Marketing and Communications (BMC)

Business partner and strategic advisor for key business leaders in automotive, chemistry, industrial products, life sciences and healthcare
Strategic planning of BMC programs, initiatives and activities to position focus/growth topics in the market
Development of annual marketing and budget plans, as well as ongoing omnichannel consulting on current requests
BMC gatekeeping
Structuring campaigns across the entire buyer lifecycle
Ensuring a seamless workflow with marketing activation and the rest of the BMC teams
Close collaboration with EU and global teams

Jun 2021 - Feb 2022

9 months

Product Owner Marketing

intervivos AG

Website relaunch
B2B marketing and employer training
Social selling
Marketing strategy
Corporate communication
Employee training
Stakeholder communication
Budget planning and coordination of product rollouts

Apr 2020 - Aug 2020

5 months

Senior Expert Digital & Content Marketing

DKV Mobility

Marketing project management for: DKV LIVE, e-mobility, TPI
Developing ideas for video content and launching the blog
Designing buyer persona surveys and leading them
Optimizing the customer- and marketing-oriented campaign website
Managing agencies and service providers, stakeholder communication
Monitoring budgets

Jan 2020 - Mar 2020

3 months

Web Content Manager via Hays

BAUER XCEL MEDIA

Developing and preparing content for the client: AOK Federal Association and all federal states
CMS: Typo3
Creating content and visual materials for all regions
Optimizing and developing image and text materials

Feb 2019 - Aug 2019

7 months

Campaign Manager via DEPT

DEPT

Project management (team lead) as global campaign manager for Connect 4.0
Execution, management, monitoring, and optimization of the global online marketing campaign
KPI tracking
Managing & optimizing the customer- and marketing-oriented campaign website
Performance management
Monitoring SEO, SEA & UX
Online channels: LinkedIn, Xing, Facebook, Google 360, display, SEA, SEO, Bing, email
Managing agencies and service providers, stakeholder communication
Monitoring budgets, rollout strategy

Jul 2018 - Sep 2018

3 months

Content Conceptor (Interim)

Webguerillas/Territory

Content research, influencer communication, reporting, editorial planning, customer newsletters, campaign management
Channels: Instagram, Facebook, Twitter, YouTube, Google+
CMS: Sprinklr
Storytelling, content marketing, special interest campaigns

Jan 2018 - Present

8 years 2 months

Managing Director

Dukehouse Tee Kreationen

Founded a brand and managed service providers: Amazon Media, design, video, finance, product creation, purchasing, organic certification, data protection, legal, logistics, and online shop
Advising on UX, UI, and customer journey
Idea generation, creative concept design, social media leadership
Developing a holistic content marketing strategy to position a new brand on social media
Influencer partnership marketing, B2B & B2C marketing
Product owner and managing service providers and freelancers (10 team members)

May 2017 - Present

8 years 10 months

Content Media & Personal Branding

JvS - Creative Possibilities

Expert in C-level communication
Personal content manager
Holistic content marketing for decision-makers & business leaders
Visibility in the network (clients, partners, and industry experts)
Increase brand awareness
Build trust and credibility
Community management

Mar 2017 - Mar 2018

1 year 1 month

Social Sales Manager / Digital Content Strategy Consultant

Phocus Direct GmbH

Conceptualization, planning, execution, and optimization of lead campaigns via landing pages to acquire new B2B customers (BoschRexroth)
Creation (text, image) of Facebook, Xing, and LinkedIn ads, analysis of monitoring data
Project management in the veterinary medicine segment, strategic and operational implementation of social media campaigns and live communication (B2B)
Design control, inbound marketing methodology, content marketing, proposal creation
Concept development for launching a new brand in the industrial segment of the corporate group
Business development in SEO with partner agencies

Jan 2017 - Oct 2017

10 months

Business Development Manager (Interim)

prettysocial Media GmbH

Conceptualization, planning, execution, and optimization of lead campaigns
Key account management, social media consulting

Jan 2017 - Mar 2017

3 months

Content Manager (Interim)

Thyssen Krupp AG

Strategic and operational development of an internal social media platform
Migration of websites with UX/UI adjustments
Community management
Strategic content planning
Video initiatives including storyboard creation

Mar 2016 - Feb 2017

1 year

Senior Content Media Consultant & Content Team Lead (Interim)

BKK VIACTIV Krankenkasse

Development of a holistic social media strategy to position a new brand (brand awareness) on social media
Operational support of the image campaign, development & content production for a youth blog (ages 14-29) in health and lifestyle
Development of a central content strategy, a guiding idea (story), and strategic content and topic planning

Jan 2015 - Present

11 years 2 months

Head of Social Media

Luxury-Lifestyle

New customer acquisition via Facebook Ads, Instagram, and blog marketing
Planning and managing all social media and content marketing channels
Partnership marketing, VIP events, live communications, influencer collaborations, travel and interior presentations, luxury marketing, support for the Cannes Film Festival and Monaco Boat Show

Feb 2014 - Sep 2014

8 months

Social Collaboration & Community Management (Interim)

Mima-co GmbH

Consulting for social collaboration, community content planning, and social media monitoring
Community management, blog planning, help and FAQ development, topic tracking, monitoring critical content
Video tutorial scripts, online copy for employees, change communication consulting

Jan 2014 - Dec 2016

3 years

Content Media Manager (Interim)

ADX Media GmbH

Conceptualization, planning, execution, and optimization of lead campaigns
Key account management, social media consulting

Jan 2013 - Jan 2014

1 year 1 month

Event Manager (Interim)

Junior International Club St. Gallen

Planning, organizing, and managing VIP events, including research and budgeting, as well as coordinating logistics and technical execution for events at the Cannes Film Festival, Monaco Boat Show, and Cannes Yacht Show
Location scouting for the ARD/NDR TV production "Côte d'Azur Lifestyle"
Sponsorship and partnership marketing, advising and supporting artists and VIP clients, guest management, promotion, and model services

Jan 2012 - Dec 2012

1 year

Social Media & Content Manager (Interim)

Carlton International; Royal Mougins Resort; Bespoke Yacht Charter

Designing, implementing, and managing social media marketing strategies for the D-A-CH region
Employee training for social media channels and community management
Planning and creating content for Facebook, Twitter, YouTube, Pinterest, Tumblr, and other social media channels
Lead generation strategy, identifying and negotiating marketing partnerships
Content marketing, storytelling, liaising with PR agencies and partners, and managing external partners

Jan 2011 - Dec 2011

1 year

Community Manager (Interim)

Brandwalk Sports

Concept development for interactions on social media platforms, communities, and blogs
Operational coordination with agencies, clients, and partners, community management

Jan 2010 - Dec 2010

1 year

Social Media Manager (Interim)

Malteser Hilfsdienst e.V.

Planning and creation of Facebook, YouTube & Malteser blog content
Staff training for managing channels and community
Content maintenance within a defined social media strategy
Managing service providers (SEO/SEM), editorial support, and further development of the micro site (blogs)

Jan 2008 - Dec 2009

2 years

Digital Marketing Manager (Interim)

Leslie Mandoki

Planning and setting up Facebook, MySpace, YouTube, and Twitter accounts and the Mandoki.net blog
Coordinating external service providers in online marketing
Managing the online community on Facebook, YouTube, and the Mandoki blog
Writing online texts in coordination with the press office and Leslie Mandoki
Operational implementation of editorial content for special interest campaigns (Audi AG & CDU)
Operating social media channels and generating content

Jan 2006 - Dec 2008

3 years

Head of Corporate Communications / Head of Email Marketing

Perfect Marketeam GmbH

Planning, development, and creation of the agency’s B2C newsletter
Client consulting for DELL and TELEKOM
Affiliate marketing and CPL campaigns
Concept development for special advertising formats – contests
Managing PR agency and cooperation partners

Jan 2001 - Dec 2005

5 years

Managing Director (CEO)

Matrix Target Events

Promotional sales force actions for Sprint in the backbones area
TV1.de, POS concept and event promotion
Assistant to the project manager for the opening of the Audi Museum Mobile
Concept and partnership marketing for the Hard Rock Café Munich opening event
Alfa Romeo Red Passion event concept at POS in cooperation with Campari
Sales force promotion at POS for Burda Verlag (Amica magazine)
POS concept for Brita water filters

Jan 1998 - Dec 2001

4 years

Founder

Adman-Lounge e.V.

Cooperative marketing with Europa Fachpresseverlag (W&V) and trade publication Horizont
Sponsorship campaigns, POS activities, incentive design, event management
Design of special ad formats and contests (online and events)
Sales promotion, merchandising, trade show promotion for various clients
Trade marketing in cooperation with Kogag Event GmbH and Avantgarde for E-Plus and Audi AG

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Media and Entertainment (21 years), Advertising (19 years), Retail (11 years), Fashion (8 years), Automotive (6 years), and Telecommunication (5 years).

Media and Entertainment

Advertising

Retail

Fashion

Automotive

Telecommunication

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (28 years), Sales (12 years), Project Management (9 years), Product Development (8 years), Strategy (1 year), and Logistics (1 year).

Marketing

Sales

Project Management

Product Development

Strategy

Logistics

Summary

Marketing generalist and strategic consultant with a focus on digitalization, content media and digital marketing. Team lead for social media, storytelling, project management and creative content creation. Other strengths: helpful nature, team player, UX/UI know-how, commercial excellence, collegial leadership style and efficient time management.

Skills

Focus

Development And Strategy Of Content Marketing, Ugc And Social Media
Inbound Marketing, Agency Management And Stakeholder Communication
Over 10 Years Of Project Management In Events, Digital Marketing Since 2008
Strategic Planning, Management And Leadership Of Marketing Campaigns
Digital Strategy Consulting (Advising/team Leadership) In The Corporate And Mid-sized Segments

Specialization

I Am A Marketing Generalist And Interim Manager Specialized In Dynamic Solutions For Businesses. In Today's Fast-paced Business World, Flexibility Is Key. As A Marketing Generalist, I Offer Broad Expertise Across Various Marketing Areas. My Ability To Adapt Quickly And Develop Effective Strategies Makes Me The Ideal Expert For Projects Of Any Size. I Bring Fresh Perspectives And Drive Business Growth Through Innovative Approaches. My Goal Is To Achieve Marketing Objectives With Efficiency And Creativity.

Software Skills

Cms: Sprinklr, Wordpress, Hubspot, Jive, First-spirit, Typo3 (Basic)
Open Ai, Chatgpt, Midjourney, Asana, Microsoft Office, Teams, Adobe (Spark, Rush, Lightroom, Photoshop), Slack, E2n, Azure
Facebook Business Manager, Linkedin Sales Navigator, Hubspot Marketing Automation, Hootsuite, Google Analytics
Shopify

Online Fields

Chemistry
Life Science
Logistics
Automotive
Healthcare
Fmcg
It
Lifestyle & Luxury Marketing
Insurance
Industrial Products
Fashion
Real Estate
Management Consulting
Hospitality
Hotel
Nonprofit
Music Industry
Pharma

Personal Skills

Entrepreneurial Mindset, Buyer Persona Expert
Over 25 Years Of Experience In Live Communication And Digital Media Conception
Dedicated Team Player With A Strong Sense Of Responsibility
Great Creativity, Hands-on Mentality, Resourcefulness, Flexibility And Strong Communication Skills In Vendor Management, With An Extensive Network

Languages

German

Native

French

Native

Education

Oct 1992 - Jun 1995

Maritim Hotel München

Vocational training as a hotel specialist (IHK) · Hotel specialist · Munich, Germany

Oct 1989 - Jun 1990

Hotel-Berufsfachschule Neuötting, Bayern

Qualified secondary school diploma I · Neuötting, Germany

Certifications & licenses

Certified Scrum Product Owner

Profile

Created

February 2025

Last Update

February 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is John based?

John is based in Hamburg, Germany and prefers 100% remote projects.

What languages does John speak?

John speaks the following languages: German (Native), French (Native).

How many years of experience does John have?

John has at least 28 years of experience. During this time, John has worked in at least 26 different roles and for 26 different companies. The average length of individual experience is 1 year and 1 month. Note that John may not have shared all experience and actually has more experience.

What roles would John be best suited for?

Based on recent experience, John would be well-suited for roles such as: Interim Head of Content & Social Media, Training, Marketing Expert & Content Creation.

What is John's latest experience?

John's most recent position is Interim Head of Content & Social Media at Luckychef.com.

What companies has John worked for in recent years?

In recent years, John has worked for Luckychef.com, UDEMY, A.T. Kearney, EY - Brand, Marketing and Communications (BMC), and intervivos AG.

Which industries is John most experienced in?

John is most experienced in industries like Media, Entertainment and Publishing, Advertising, and Retail. John also has some experience in Fashion and Apparel, Automotive, and Telecommunication.

Which business areas is John most experienced in?

John is most experienced in business areas like Marketing, Sales, and Project Management. John also has some experience in Product Development, Strategy and Planning, and Logistics.

Which industries has John worked in recently?

John has recently worked in industries like Retail, Advertising, Media, and Entertainment and Publishing.

Which business areas has John worked in recently?

John has recently worked in business areas like Marketing, Project Management, and Product Development.

What is John's education?

John holds a Bachelor in Qualified secondary school diploma I from Hotel-Berufsfachschule Neuötting, Bayern.

Does John have any certificates?

John has 1 certificate: Certified Scrum Product Owner.

What is the availability of John?

John is immediately available full-time for suitable projects.

What is the rate of John?

John's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.