Isabelle Rath - Social Media Specialist

Recommended expert

Hamburg, Germany

Experience

Jan 2023 - Present

3 years 1 month

Social Media Specialist

Gerhard D. Wempe GmbH & Co. KG

Support in product management and editorial work for LinkedIn, Facebook and Instagram, as well as the Wempe intranet
LinkedIn: Editorial work including English translation and sourcing visual material, as well as engaging employees
Facebook & Instagram: Editorial work, proofreading and maintaining the editorial calendar
Intranet: Editorial planning and publishing

Jul 2022 - Oct 2022

4 months

Events Specialist

Sharpist GmbH

Creating a strategic event concept for owned events in a round-table format to generate leads
Planning the project and developing a timeline
Executing two pilot events in Munich and Zurich, including booking venues, selecting speakers and negotiating with caterers
Planning communications and creating social media content
Strategically planning the outreach process and providing copy for BDR & Sales teams

Jan 2022 - Present

4 years 1 month

Freelance Communications & Marketing Manager

anywhereshegoes.com

Development of social media, content, brand and event strategies
Operational support in creating social media profiles, editorial calendars and visualizing content ideas in images, videos and graphics
Content creation in German and English
Community management
Event execution (booking, applications & invitations, copywriting etc.)
Social advertising: aligning target audiences, campaign objectives, budget and duration, as well as analysis and monitoring
Conducting workshops and training on social media, influencer marketing and content creation
Moderating podcasts, live streams and events (panels, presentations, trade show moderation)

Sep 2017 - May 2022

4 years 9 months

Lübeck, Germany

(Senior) Manager Global Social Media

Drägerwerk AG & Co. KGaA

Developing and implementing the global social media strategy and roadmap, including crisis communication
Social media consulting for the Hospital & Safety, AAA, MEA, China and Europe segments
Channel responsibility for global corporate channels (Facebook, LinkedIn, YouTube, Instagram), including content planning, handling and community management
Implementing reporting tools and social listening for social media analysis
Conducting social media launch events and training sessions for internal colleagues
Responsible for tools, templates and infrastructure (TeamSpace KeyUser, Falcon.io Admin, Tableau Analytics)
Influencer relations, thought leadership and implementing a global podcast, including hosting
Leading the junior editorial team for @draeger.ausbildung on Instagram (15 editors)
Orchestrating marketing, advertising and monitoring service providers, as well as managing global processes and infrastructure
Campaign management for B2B target groups and leading the social media team

Aug 2016 - Apr 2017

9 months

Düsseldorf, Germany

Senior Social Media Manager, Global

Grohe AG

Managing the interface between offline marketing and digital, as well as supervising digital managers in the markets
Global responsibility for all social media channels, managing advertising, social media, PR and monitoring service providers
Restructuring and rebuilding existing social media platforms and developing the social media strategy based on the brand strategy
Managing global campaigns for B2C audience targeting with reach of up to 370 million
Creating global social media content and defining publishing schedules
Implementing global community management processes and managing influencer relations
Developing campaign reporting against defined KPIs and managing paid social media campaigns
Implementing a global online platform with tools for monitoring, editorial planning, publishing, moderation and dashboards

Sep 2010 - Apr 2016

5 years 8 months

Hamburg, Germany

Social Media Manager

Tchibo GmbH

Strategic development of the annual social media strategy and quantitative as well as qualitative reach growth
Management and budget responsibility for supporting agencies and acting as a liaison with Corporate Responsibility, Vendor Relations & Sustainability, Corporate Communications, Media & Brand, Marketing Innovations, and Cafissimo Marketing
Implementation of metrics for editorial success, paid social, and campaign reporting
Supervision of student assistants, trainees, interns, and providing professional guidance for junior social media managers
Responsibility for online CSR activities and sustainability communication
Mount Kenya Project (2011–2014, Kenya): Integrated social media campaign, Facebook promotion, ambassador program, travel coordination, editorial and visual reporting, project management in committees, and financial documentation
Cotton made in Africa Campaign (2014, Zambia): Strategic social media campaign and team management, over 310,000 video views
WE Programme Campaign (2015, India, Vietnam & China): Strategic social media campaign, reach over 2 million, over 260,000 video views
Field to Body (2015, Ethiopia): Communication strategy and production team, over 140,000 video views
Concept and implementation of social media activities for FMCG and coffee products (2013–2015), including hidden object game, video collaborations, interactive stories, and campaigns for the 10th anniversary of the Cafissimo system

Dec 2008 - Aug 2010

1 year 9 months

Hamburg, Germany

Public Relations Consultant

Achtung GmbH

Planning, development, and implementation of PR strategies
Research, writing, and distribution of press releases to targeted media
Compilation and analysis of media coverage
Social media management

Nov 2003 - Apr 2009

5 years 6 months

Trade Fair Consultant

Various trade fairs and events in Europe

Leading teams of product presenters and trade show hostesses
Sales development and product presentations including show moderation
Product consulting at trade shows

Summary

Acting in a goal-oriented and strategic way, while empathizing with all internal and external stakeholders, are values I stand for. Hands-on and creative, I live direct efficiency. Adjustments can be fine-tuned through a continuous process.

19 years of product experience with strong brands in marketing, public relations, innovation, branding and sales
4 years of project management in social compliance and sustainability communications (CSR)
Experienced senior communications and project management expert for B2C & B2B
Familiar with strategy and execution of campaigns as well as professional communication infrastructure in general (digital and analog)
Confident leadership of project teams with respect and trust