Isabelle (Christine) Rath
Social Media Specialist (Freelance)
Experience
Jan 2023 - Present
2 years 7 monthsSocial Media Specialist (Freelance)
Gerhard D. Wempe GmbH & Co. KG
Support in product management and editorial work for the LinkedIn, Facebook and Instagram channels as well as the Wempe intranet:
- LinkedIn: editorial work including English translation, sourcing images + employee activation
- Facebook & Instagram: editing, proofreading, maintaining editorial calendar
- Intranet: editorial planning & publishing
Jul 2022 - Oct 2022
4 monthsEvents Specialist (Freelance)
Sharpist GmbH
- Developed a strategic event concept for owned events in a round-table format to generate leads
- Project planning & timeline
- Executed two pilot events in Munich and Zurich:
- booked venues
- selected speakers for the panel
- negotiated with caterers
- Communication planning and social media content creation
- Strategic planning of the outreach process and provided necessary texts for BDR & sales teams
Jan 2022 - Present
3 years 7 monthsHamburg, Germany
Freelance Communications & Marketing Manager
Anywhereshegoes.com
Portfolio
- Strategy:
- social media strategy
- content strategy
- brand strategy
- event strategy
- Operational support:
- set up social media profiles
- develop editorial calendar
- visualize content ideas in images, videos & graphics
- create content in German and English
- community management
- execute events (bookings, applications & invitations, copywriting etc.)
- social advertising: precise alignment of target group, campaign goals, budget & duration
- analysis and monitoring
- Training:
- workshops and training on social media, influencer marketing and content creation
- Moderation:
- podcast
- live streams
- events (panels, talks, trade fair moderation)
Sep 2017 - May 2022
4 years 9 monthsLübeck, Germany
(Senior) Manager Global Social Media
Drägerwerk AG & Co. KGaA
- Reporting to Head of Internal & External Communications
- Global social media strategy/roadmap
- Crisis communication
- Social media consulting for Hospital & Safety, AAA, MEA, China & Europe segments
- Channel owner for global corporate channels (FB, LI, YT, IG):
- advisor for channel and community management
- consultant for content planning & handling
- Social media analysis (implemented reporting tool and social listening)
- Training & enablement
- Social media intro sessions for internal colleagues (speaker role)
- Content planning & publishing
- Community management
- Responsible for various tools, templates & infrastructure
- TeamSpace key user
- Falcon.io admin
- Tableau Analytics
- Influencer relations/marketing, thought leadership
- Launched a global podcast & hosted it
- Led the junior editorial team for @draeger.training on Instagram (15 editors)
- Orchestrated marketing, advertising and monitoring vendors and synchronized internal stakeholders
- Implemented global processes and social media infrastructure
- Campaign management for B2B audiences
- Led the social media team
Aug 2016 - Apr 2017
9 monthsDüsseldorf, Germany
Senior Social Media Manager, Global
Grohe AG
- Reporting to Global Digital Marketing Director, Chief Digital Officer and CEO
- Interface management between offline marketing and digital
- Managed digital managers in various markets
- Sole global responsibility for all social media channels & topics:
- managed advertising, social media, PR and monitoring vendors
- restructured and rebuilt existing social media platforms and developed strategy based on the GROHE brand
- managed campaigns for B2C audience targeting with reach up to 370 million
- developed global social media content and set publication schedules
- implemented global community management processes
- implemented and managed influencer relations
- developed campaign reporting with defined KPIs
- managed paid social campaigns and developed ad strategy
- implemented a global online platform (facelift) with tools for monitoring, editorial planning & publishing (incl. approval processes), moderation and a customizable dashboard
Sep 2010 - Apr 2016
5 years 8 monthsHamburg, Germany
Social Media Manager
Tchibo GmbH
- Reporting to Head of Social Media, Marketing Director and board members
- Strategic development of social media strategy and campaigns:
- developed annual social media strategy
- grew reach both quantitatively and qualitatively among defined target groups
- led supporting agencies in strategy and design with full budget responsibility
- Acted as interface to Corporate Responsibility, Vendor Relations & Sustainability, Corporate Communications, Media & Brand, Marketing Innovations and Cafissimo Marketing
- Reporting and social media ads:
- implemented metrics to prove editorial success on social platforms
- responsible for paid social and campaign reporting
- Managed working students, apprentices and interns; guided junior social media managers
- Responsible for CSR actions/sustainability communication including online media management:
- Mount Kenya Project, 2011–2014, Kenya:
- supported over 1,000 women farmers and their families in Baragwi area (Kirinyaga County) across four sub-projects: Water, Education, Livestock and Building Materials
- provided help for self-help and improved living conditions
- water: built pipelines for private and commercial use
- education: supplied school materials for women and girls (including orphans), training for coffee farmers
- livestock: purchased animals via microloans
- building materials: provided materials for shelters, fences and milk pasteurization units
- project goal: strengthen women’s economic skills and increase income opportunities, improve living conditions and ease daily farm work
- my tasks: strategic and operational responsibility for integrated social media campaign, including Facebook promotion to engage customers, application process for “Mount Kenya” ambassadors and trip to Kenya; ongoing editorial and visual reporting online & offline
- achieved result: consolidated video views > 260,000
- due to deep understanding of project goals, beneficiaries and Kenyan culture via communication activities, I also took project management roles across the project: represented Tchibo in steering committees, delegate meetings and trainings; drove documentation of 2014 financial overview; validated correct use of funds
- Cotton made in Africa Campaign, 2014, Zambia:
- strategic lead for integrated social media campaign
- managed communication strategy and production team
- achieved result: video views > 310,000
- WE Programmes Campaign, 2015, India, Vietnam & China:
- strategic lead for integrated social media campaign
- managed communication strategy and production team
- achieved result: reach > 2,000,000, video views > 260,000
- Field to Body (supply chain transparency), 2015, Ethiopia:
- manager of communication strategy and production team
- result: video views > 140,000
- Managed concept and implementation for FMCG and coffee products in social media (extract):
- ice cream products: hidden object game, 2013
- beauty products: video collaboration with influencer Vicky Wanka, 2013
- developed an editorial concept for Tchibo Ideas (Tchibo’s crowdsourcing platform), 2013
- Cafissimo PICCO: launch of new capsule machine – interactive social media story, 2013
- Cafissimo LATTE: launch of new capsule machine – greeting card generator, 2014
- 10 years of Cafissimo capsule system: two birthday campaigns, Easter and autumn 2015
Dec 2008 - Aug 2010
1 year 9 monthsHamburg, Germany
Public Relations Consultant
Achtung GmbH (Public Relations & Social Media Agency)
- Planning, developing and executing PR strategies
- Researching, writing and sending press releases to target media
- Compiling and analyzing media coverage
- Social media management
Nov 2003 - Apr 2009
5 years 6 monthsTrade Fair Consultant (Freelance)
Various Trade Fairs and Events in Europe
- Led a team of product presenters and trade fair hosts
- Sales promotion
- Product presentations including show hosting
- Product consulting at trade fairs
Summary
Acting purposefully and strategically, combined with empathizing with all internal and external stakeholders, are values I stand for. I’m hands-on and creative, focusing on direct efficiency. Fine-tuning happens through a continuous process.
- 19 years of product expertise with strong brands in marketing, public relations, innovation, branding and sales
- 4 years of project management in social compliance and sustainability communication (CSR)
- Experienced senior communications and project management expert for B2C & B2B
- Familiar with strategy and implementation of campaigns and professional communications infrastructure in general (digital and analog)
- Confidently leading project teams with respect and trust
- Adapts well to intercultural differences on site in industrial, emerging and developing markets (East and South Africa, Central and Eastern Europe, Far East and South Asia)
Languages
German
NativeEnglish
AdvancedFrench
ElementarySwahili
Elementary Education
Oct 2002 - Jul 2008
University of Osnabrück
First State Examination · German Language & Protestant Theology · Osnabrück, Germany
Certifications & licenses
Corporate Social Responsibility (CSR) Team Leadership
Driver’s License (Classes: B, M, L)
Junior Management Program Data Protection
Need a freelancer? Find your match in seconds.
Try FRATCH GPT More actions
Similar Freelancers
Discover other experts with similar qualifications and experience
