Sven Seidel
Self-employed
Self-employed
Sven Seidel Marketing & Digital Communication
Strategy & consulting
360-degree campaign concept & management
Digital brand management & concept
Employer branding (strategy, concept, measures)
Social media marketing
Digital architecture (IA, UX)
Account/project management
Interim management
Selected clients / projects:**
Accenture Marketing & Recruiting Marketing:
Relaunch B2B and career websites in DACH.
B2B and recruiting campaigns (e.g., 'Be Yourself. Make a Difference').
Long-term campaign for strategic employer brand development.
Recruitainment events (e.g., 'Lift Off! series').
Numerous social media campaigns in recruiting.
Sanofi:
Digital consulting and project management.
Projects: 'Living with Atopic Dermatitis', relaunch 'sanofi.impfen.de'.
Interim management for 6 months.
Aicas GmbH:
2 years of recruiting marketing setup and content creation.
Setup and management of social media channels like LinkedIn, Facebook, Twitter, YouTube, Instagram.
Deutsche GigaNetz:
Start-up company.
Complete brand strategy, concept, and operational implementation.
Deutsche Postcode Lotterie:
Content marketing.
Conceptual expansion of the digital presence and career.
The Walt Disney Company (Germany) GmbH:
Mobile CRM program.
Concept.
Thyssen Elevator:
Digital strategy.
Website relaunch concept & project management.
EVO Payment:
Strategic realignment from B2B to B2C.
Digital concept and consulting.
Lufthansa and Miles&More:
Communication concepts.
Information architecture.
GEDORE:
Global revision of brand architecture & building an employer brand.
Strategic planning.
Communication concepts.
Information architecture.
Ikb Data:
Development of a brand strategy & employer branding strategy.
Strategic planning.
Implementation of new business models (ongoing).
Communication concepts.
Digital strategy and account management.
Frankenkeim Brewery:
Social media strategy.
Management and implementation.
Frankfurt Book Fair:
Relaunch of 'buchmesse.de' bilingual.
Implementation of new CMS software.
Project management.
IKEA Germany GmbH & Co. KG:
Various online and event campaigns (e.g., KNUT, BILLY Limited Edition, Working at IKEA).
Project management/concept: development and global rollout (22 countries) of the new IKEA children's world (online portal).
Project management/concept: media cooperation with netmoms.de. Concept and implementation of the IKEA children's room guide on netmoms.de.
Project management: media cooperation with ImmobilienScout24.
Project management/concept: building the YouTube Brand Channel IKEA Germany.
JT Travel:
Pink in the City campaign (April to December).
Online concept and project management (microsite, creation tool and social media communication).
DB Netz:
Concept and project management: recruiting event microsite including online registration.
Digital Marketing Lead DACH
Accenture
- Management and expansion of the 'Accenture' brand in new media.
- Development, execution, and extension of online marketing campaigns.
- Expansion and update of corporate and recruiting websites for D, A, CH (Web 2.0).
- Concept and information architecture.
- Introduction, expansion, and management of social media tools and features for D, A, CH in corporate and recruiting.
- SEO and paid search on corporate and campaign level.
- Tracking.
- Concept, execution, implementation, updates for social media channels: Facebook, Twitter, XING, Kununu, and LinkedIn.
- Member of the global app team.
- Metrics and tracking.
Information Architect / Concept Developer
Proximity Germany GmbH, BBDO Network
- Concept and content development of:
- Below-the-line campaigns.
- Integrated communication (drive-to-web).
- Websites and online portals.
- Mobile applications.
- Clients include: E.ON AG, Smart GmbH, Daimler AG, Procter & Gamble, SEB Bank.
- Creation of requirements and detailed concepts for complex applications.
- Team lead of 3 to 5 people including content project management (3-12 months).
- Workshop facilitation to develop content with clients and planning: business goals, target group analysis, etc.
- Presentation of the concept to the client.
Account Director
Kontrast Communications GmbH
- Project management and team lead of 2 to 8 people.
- Direct reporting to management.
- Client consulting on operational and strategic levels.
- Budget and cost responsibility.
- Conceptual development and implementation of ideas.
- Creation, review, and delivery of client presentations.
- Development and introduction of internal business processes.
- Clients include: Vodafone, Toshiba, Deutsche Post AG.
Freelance Project Manager
Studio Schiller-Domke GbR
- Organization and execution of photo shoots in Milan and Paris.
- Clients include: Orwell, Viventy, Bernd Berger.
Sales Assistant
Giorgio Armani Deutschland GmbH
- Support of specialty retail and key accounts.
- Planning and preparation of sales fairs.
- Client and sales consultations.
- Creation and maintenance of budget and sales statistics.
Junior Contact Planner
Hässelbarth & Freunde GmbH
- Client consulting.
- Project support (timing, costs).
- Obtaining production quotes.
- Preparation of offers and cost overviews.
Project Assistant
gVB Vestebene Gruppo Miroglio
- Organization and execution of promotion activities at key accounts.
- Analysis and presentation of target group surveys.
- Competitive analysis and marketing data development.
Universitá di Bologna
- Erasmus scholarship for a semester abroad in business administration.
Diplom-Kaufmann
Universität Düsseldorf
- Degree: Diplom-Kaufmann.
- Grade: 2.6.
- Focus areas:
- Marketing.
- Business management.
- East Asian economics.
- Thesis:
- Trade fairs in East and Southeast Asia – analysis considering internationalization aspects of German trade fair companies.
Universität-GH Essen
- Communication studies (basic studies).
- Minor subjects:
- Marketing.
- Philosophy.
Università di Bologna
Business Administration · Bologna, Italy
Universität Düsseldorf
Diplom-Kaufmann · Business Administration · Düsseldorf, Germany · 2.6
Universität-GH Essen
Communication Studies, basic studies · Essen, Germany
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