Sven Seidel
Self-employed
Experience
Self-employed
Sven Seidel Marketing & Digital Communication
- Strategy & Consulting
- 360-degree Campaign Concept & Management
- Digital Brand Management & Concept Development
- Employer Branding (Strategy → Concept → Initiatives)
- Social Media Marketing
- Digital Architecture (IA, UX)
- Account/Project Management
- Interim Management
- Accenture Marketing & Recruiting Marketing (until end of 2023): Relaunch of B2B and career websites in DACH
- Accenture Marketing & Recruiting Marketing (until end of 2023): B2B and recruiting campaigns (e.g. BE YOURSELF. MAKE A DIFFERENCE)
- Accenture Marketing & Recruiting Marketing (until end of 2023): 'Recruitainment' events (e.g. LIFT OFF! series)
- Accenture Marketing & Recruiting Marketing (until end of 2023): Numerous social media campaigns in recruiting
- Sanofi: Digital consulting and project management for 'Life with Neurodermatitis' and relaunch of sanofi.impfen.de (interim management for 6 months)
- Aicas GmbH: Two years of building recruiting marketing, content creation and managing social media channels (LinkedIn, Facebook, Twitter, YouTube, Instagram)
- Deutsche GigaNetz: Complete brand strategy, concept and operational implementation for a start-up
- Deutsche Postcode Lotterie: Content marketing and conceptual expansion of digital presence and careers
- The Walt Disney Company (Germany) GmbH: Mobile CRM program concept
- Thyssen Elevator: Digital strategy and website relaunch concept & project management
- EVO Payment: Strategic realignment from B2B to B2C, digital concept and consulting
- Lufthansa and Miles & More app projects: Communication concepts and information architecture
- GEDORE: Global overhaul of brand architecture and development of an employer brand – strategic planning, communication concepts, information architecture
- Ikb Data: Development of brand strategy & employer branding strategy, strategic planning, implementation of new business models, communication concepts, digital strategy, account management
- Frankenkeim Brewery: Social media strategy, management and implementation
- Frankfurt Book Fair: Relaunch of buchmesse.de (bilingual) including implementation of new CMS software (project management)
- IKEA Germany GmbH & Co. KG: Various online and event campaigns (KNUT, BILLY Limited Edition, Working at IKEA)
- IKEA Germany GmbH & Co. KG: Project management/concept for global roll-out of the new IKEA Children's World (22 countries)
- IKEA Germany GmbH & Co. KG: Project management/concept for media cooperation with netmoms.de for IKEA children's room guide
- IKEA Germany GmbH & Co. KG: Project management for media cooperation with ImmobilienScout24
- IKEA Germany GmbH & Co. KG: Project management/concept for building the YouTube brand channel
- JT Travel: 'Pink in the City' campaign (April–December): Online concept and project management (microsite, creation tool, social media communication)
- DB Netze: Concept and project management for recruiting event microsite including online registration
Digital Marketing Lead DACH
Accenture
- Management and expansion of the Accenture brand in new media
- Development, execution and extension of online marketing campaigns
- Expansion and updates of corporate and recruiting websites for D, A, CH (Web 2.0)
- Concept and information architecture including drive-to-web mechanisms
- Introduction, expansion and management of social media tools and elements in the corporate and recruiting area (D, A, CH)
- SEO and paid search at corporate and campaign level with tracking
- Concept, execution, implementation and updates for social media channels: Facebook, Twitter, XING, Kununu, LinkedIn
- Member of the global app team
- Metrics and tracking
Information Architect / Concept Developer
Proximity Germany GmbH
- Concept and content development of below-the-line campaigns, integrated communication (drive-to-web), websites, internet portals and mobile applications for clients including E.ON AG, smart GmbH, Daimler AG, Procter & Gamble, SEB Bank
- Creation of requirements and detailed concepts for complex applications
- Team leadership of 3 to 5 people and content project management (3–12 months)
- Leading workshops with clients on business objectives, sources of business, target group analysis and creative briefs together with planning
- Presentation of concepts to clients
Account Director
Kontrast Communications GmbH
- Project management and team leadership of 2 to 8 people
- Direct reporting to the management
- Client consulting on operational and strategic levels
- Budget and cost responsibility
- Conceptual development and implementation of ideas
- Preparation, evaluation and delivery of client presentations
- Development and implementation of internal business processes
- Managing clients including Vodafone, Toshiba, Deutsche Post AG
Freelance Project Manager
Studio Schiller-Domke GbR
- Organization and execution of photo shoots in Milan and Paris for Orwell, Viventy and Bernd Berger
Sales Assistant
Giorgio Armani Deutschland GmbH
- Managed specialist retailers and large accounts
- Planned and prepared trade shows
- Conducted customer and sales meetings
- Created and maintained budget and sales statistics
Junior Account Manager
Hässelbarth & Freunde GmbH
- Advised customers
- Managed projects (timing, costs)
- Sourced production quotes
- Prepared proposals and cost overviews
Project Assistant
gVB Vestebene Gruppo Miroglio
- Launched the fashion brand Caractère in Germany
- Organized and executed promotions for key accounts
- Analyzed and presented target group surveys
- Conducted competitor analysis and developed marketing data
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Advertising (22 years), Professional Services (18 years), Media and Entertainment (15 years), Fashion (1.5 years), and Retail (0.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (25.5 years), Project Management (20.5 years), Strategy (15 years), Customer Service (1 year), Procurement (1 year), and Sales (0.5 years).
Skills
- Strategy & Consulting
- 360-degree Campaign Concept & Management
- Digital Brand Management & Concept Development
- Employer Branding (Strategy -> Concept -> Initiatives)
- Social Media Marketing
- Digital Architecture (Ia, Ux)
- Account/project Management
- Interim Management
Languages
Education
University of Bologna
Business Administration · Bologna, Italy
University of Düsseldorf
Diploma in Business Administration · Business Administration · Düsseldorf, Germany · 2.6
University of GH Essen
Communication Science · Essen, Germany
Profile
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