Self-employed

• Strategy & Consulting
• 360-degree Campaign Concept & Management
• Digital Brand Management & Concept
• Employer Branding (Strategy → Concept → Measures)
• Social Media Marketing
• Digital Architecture (IA, UX)
• Account/ Project Management
• Interim Management
• Accenture Marketing & Recruiting Marketing (until end of 2023): Relaunch of B2B and careers websites in DACH
• Accenture Marketing & Recruiting Marketing (until end of 2023): B2B and recruiting campaigns (e.g. BE YOURSELF. MAKE A DIFFERENCE)
• Accenture Marketing & Recruiting Marketing (until end of 2023): Recruitainment events (e.g. LIFT OFF! series)
• Accenture Marketing & Recruiting Marketing (until end of 2023): Numerous social media campaigns in the recruiting area
• Sanofi: Digital consulting and project management for 'Living with Atopic Dermatitis' and relaunch of Sanofi.impfen.de (interim management for 6 months)
• Aicas GmbH: Two years building recruiting marketing, content creation and managing social media channels (LinkedIn, Facebook, Twitter, YouTube, Instagram)
• Deutsche GigaNetz: Complete brand strategy, concept and operational implementation for a startup
• Deutsche Postcode Lotterie: Content marketing and conceptual expansion of digital presence and careers
• The Walt Disney Company (Germany) GmbH: Mobile CRM program concept
• Thyssen Elevator: Digital strategy and website relaunch concept & project management
• EVO Payment: Strategic shift from B2B to B2C, digital concept and consulting
• Lufthansa and Miles & More app projects: Communication concepts and information architecture
• GEDORE: Global overhaul of brand architecture and building an employer brand – strategic planning, communication concepts, information architecture
• Ikb Data: Development of brand strategy & employer branding strategy, strategic planning, implementation of new business models, communication concepts, digital strategy, account management
• Frankenkeim Brewery: Social media strategy, management and implementation
• Frankfurter Buchmesse: Relaunch of buchmesse.de (bilingual) including implementation of new CMS software (project management)
• IKEA Germany GmbH & Co. KG: Various online and event campaigns (KNUT, BILLY Limited Edition, Working at IKEA)
• IKEA Germany GmbH & Co. KG: Project management/concept for global roll-out of the new IKEA KIDS WORLD (22 countries)
• IKEA Germany GmbH & Co. KG: Project management/concept for media cooperation with netmoms.de for IKEA kids room guide
• IKEA Germany GmbH & Co. KG: Project management for media cooperation with ImmobilienScout24
• IKEA Germany GmbH & Co. KG: Project management/concept for building YouTube brand channel
• JT Travel: 'Pink in the City' campaign (April–December): Online concept and project management (microsite, creation tool, social media communication)
• DB-Netze: Concept and project management of recruiting event microsite including online registration

• Concept and content development of below-the-line campaigns, integrated communication (drive-to-web), websites, web portals and mobile applications for clients such as E.ON AG, smart GmbH, Daimler AG, Procter & Gamble, SEB Bank
• Creation of requirements and detailed concepts for complex applications
• Leading teams of 3 to 5 people and content project management (3–12 months)
• Conducting client workshops on business goals, source of business, target group analysis and creative briefs together with planning
• Presenting concepts to clients

Organizing and overseeing photo shoots in Milan and Paris for Orwell, Viventy and Bernd Berger

• Advising customers
• Project management (timing, costs)
• Obtaining production quotes
• Creating proposals and cost summaries