Susanne Allmendinger-vogt - CEO

Munich, Germany

Experience

Apr 2021 - Present

4 years 9 months

CEO

BB&R Consulting

360° brand strategy consulting: integration of brand, business and responsibility in a profitable way

Nov 2017 - Mar 2021

3 years 5 months

Head of global MINI Brand and Communication Strategy

BMW Group

Long-, mid- and short-term 360° strategy to ensure future orientation, consistency and growth of brand and business globally

Jun 2015 - Oct 2017

2 years 5 months

Impact Ventures (Brand and Business Innovations@BMW Group)

BMW Group

Relaunch of the MINI brand: Vision 2025 and 360° brand strategy across product, sales, marketing and communication

Dec 2013 - May 2015

1 year 6 months

Corporate Strategy BMW Group

BMW Group

BSC target definition and measurement for the MINI brand
Specific market strategies

Mar 2008 - Nov 2013

5 years 9 months

Product Management new MINI generation

BMW Group

Interior strategy and innovations for the 2014 new MINI generation with focus on Man-Machine-Interface (MMI), Information/Communication/Entertainment (IKE), Driver Assistance services and Customer Experiences

Mar 2006 - Nov 2006

9 months

MINI Marketing Planning

BMW Group

Annual central marketing planning and global market steering

Jan 2000 - Feb 2006

6 years 2 months

Start up of BMW ConnectedDrive

BMW Group

Teamlead of greenfield strategy and marketing of the business field "Connected Car" with telematics and online services

Jan 1998 - Dec 1999

2 years

Product line new MINI (Gaydon, UK)

BMW Group

Definition of overarching business and finance processes between Rover and BMW

Jan 1996 - Dec 1997

2 years

BMW Group Inhouse Consulting

BMW Group

Definition of a group wide target agreement process

Summary

Passionate brand strategist with 25+ years of experience in developing futureproof brand strategies that leverage profitability and impact.

Skills

Brand Strategy, Brand Development, Brand Architecture, Brand Transformation, Brand Enlargement
Customer Segmentation
Holistic Integration Of Brand-, Business- And Sustainability Strategy
Purpose And Vision Development, Company Value Framework
Corporate Identity (Ci), Brand Identity (Brand Core, Brand Values, Brand Foundation)
Communication Strategy, Marketing Planning
Customer Journey