Recommended expert
Susanne Allmendinger-Vogt
CEO
Experience
Apr 2021 - Present
4 years 11 monthsCEO
BB&R Consulting
- 360° brand strategy consulting: integration of brand, business and responsibility in a profitable way
Nov 2017 - Mar 2021
3 years 5 monthsHead of global MINI Brand and Communication Strategy
BMW Group
- Long-, mid- and short-term 360° strategy to ensure future orientation, consistency and growth of brand and business globally
Jun 2015 - Oct 2017
2 years 5 monthsImpact Ventures (Brand and Business Innovations@BMW Group)
BMW Group
- Relaunch of the MINI brand: Vision 2025 and 360° brand strategy across product, sales, marketing and communication
Dec 2013 - May 2015
1 year 6 monthsCorporate Strategy BMW Group
BMW Group
BSC target definition and measurement for the MINI brand
Specific market strategies
Mar 2008 - Nov 2013
5 years 9 monthsProduct Management new MINI generation
BMW Group
- Interior strategy and innovations for the 2014 new MINI generation with focus on Man-Machine-Interface (MMI), Information/Communication/Entertainment (IKE), Driver Assistance services and Customer Experiences
Mar 2006 - Nov 2006
9 monthsMINI Marketing Planning
BMW Group
- Annual central marketing planning and global market steering
Jan 2000 - Feb 2006
6 years 2 monthsStart up of BMW ConnectedDrive
BMW Group
- Teamlead of greenfield strategy and marketing of the business field "Connected Car" with telematics and online services
Jan 1998 - Dec 1999
2 yearsProduct line new MINI (Gaydon, UK)
BMW Group
- Definition of overarching business and finance processes between Rover and BMW
Jan 1996 - Dec 1997
2 yearsBMW Group Inhouse Consulting
BMW Group
- Definition of a group wide target agreement process
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Automotive (24 years) and Professional Services (5 years).
Automotive
Professional Services
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Strategy (18.5 years), Marketing (17.5 years), Product Development (8 years), Sustainability Management (5 years), Sales (2.5 years), and Finance (2 years).
Strategy
Marketing
Product Development
Sustainability Management
Sales
Finance
Summary
Passionate brand strategist with 25+ years of experience in developing futureproof brand strategies that leverage profitability and impact.
Skills
- Brand Strategy, Brand Development, Brand Architecture, Brand Transformation, Brand Enlargement
- Customer Segmentation
- Holistic Integration Of Brand-, Business- And Sustainability Strategy
- Purpose And Vision Development, Company Value Framework
- Corporate Identity (Ci), Brand Identity (Brand Core, Brand Values, Brand Foundation)
- Communication Strategy, Marketing Planning
- Customer Journey
Languages
German
NativeEnglish
AdvancedSpanish
AdvancedFrench
ElementaryEducation
Sep 1994 - Mar 1995
Business School of Art and Design, Dublin
Dublin, Ireland
Sep 1991 - Nov 1996
Hochschule Worms
Diploma in Business Administration (FH) · European Business Management (EBM) · Worms, Germany
Certifications & licenses
Business Sustainability Management, CPD Certified Course
University of Cambridge
Profile
Created
Last Update
Need a freelancer? Find your match in seconds.
Try FRATCH GPT More actions
Frequently asked questions
Do you have questions? Here you can find further information.
Where is Susanne based?
Susanne is based in Munich, Germany.
What languages does Susanne speak?
Susanne speaks the following languages: German (Native), English (Advanced), Spanish (Advanced), French (Elementary).
How many years of experience does Susanne have?
Susanne has at least 29 years of experience. During this time, Susanne has worked in at least 9 different roles and for 2 different companies. The average length of individual experience is 3 years and 2 months. Note that Susanne may not have shared all experience and actually has more experience.
What roles would Susanne be best suited for?
Based on recent experience, Susanne would be well-suited for roles such as: CEO, Head of global MINI Brand and Communication Strategy, Impact Ventures (Brand and Business Innovations@BMW Group).
What is Susanne's latest experience?
Susanne's most recent position is CEO at BB&R Consulting.
What companies has Susanne worked for in recent years?
In recent years, Susanne has worked for BB&R Consulting and BMW Group.
Which industries is Susanne most experienced in?
Susanne is most experienced in industries like Automotive and Professional Services.
Which business areas is Susanne most experienced in?
Susanne is most experienced in business areas like Strategy and Planning, Marketing, and Product Development. Susanne also has some experience in Sustainability Management, Sales, and Finance.
Which industries has Susanne worked in recently?
Susanne has recently worked in industries like Professional Services and Automotive.
Which business areas has Susanne worked in recently?
Susanne has recently worked in business areas like Marketing, Strategy and Planning, and Sustainability Management.
What is Susanne's education?
Susanne holds a Bachelor in European Business Management (EBM) from Hochschule Worms.
Does Susanne have any certificates?
Susanne has 1 certificate: Business Sustainability Management, CPD Certified Course.
What is the availability of Susanne?
Susanne is immediately available for suitable projects.
What is the rate of Susanne?
Susanne's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.
How to hire Susanne?
To hire Susanne, click the Meet button on the profile to request a meeting and discuss your project needs.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
1200
900
600
300
Market avg: 860-1020 €
Market avg: 860-1020 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Similar Freelancers
Discover other experts with similar qualifications and experience
Florian Dieterle
View profile
Hakan Ersu
View profile
Patricia Winkler
View profile
Kristoffer Lange
View profile
Barbara Freund
View profile
Katharina Polansky
View profile
Nicole Sasse
View profile
Kilian Kohnen
View profile
Richard Trtanj
View profile
Kimia Schneider
View profile
Sven Seidel
View profile
Claudius Körber
View profile
Experts recently working on similar projects
Freelancers with hands-on experience in comparable project as a CEO
Kristoffer Lange
Senior Experience Strategist
View Profile
Bianca Winkler-hacke
Business Consultant and Marketing Strategist
View Profile
Florian Dieterle
Project Manager Marketing
View Profile
Benjamin Pagel
Independent Marketing Strategy Advisor
View Profile
Artur Schmalz
Marketing Consultant // Strategy & Campaigning
View Profile
Oliver Gerrits
Project Manager
View Profile
Julia Daubertshäuser
Strategy and Organization Consultant
View Profile
Denny Münchow
Senior Expert Innovation, Strategy & AI
View Profile
Franz Schumann-halder
Freelance Consultant
View Profile
Hakan Ersu
Marketing & Sales Expert
View Profile
Sandra Grohmann
Chief Marketing Officer & Public Relations | Member of the Management Board
View Profile
Carolin Sandfort
Interim Marketing Director
View Profile
Nearby freelancers
Professionals working in or nearby Munich, Germany
Fred Schröder
Partner Management; Project Manager
View Profile
Norbert Helmke
Interim Project Manager Ramp Up Pilot Facility
View Profile
Olaf Kiese
Senior IT Management Consultant・Enterprise Architect・Transformation Project Manager・ex-BCG Platinion
View Profile
Rodrigue Kelen-yo
Fullstack Development
View Profile
Kristoffer Lange
Senior Experience Strategist
View Profile
Holger Meinecke
Onboarding Applications Expert
View Profile
Eyüp Zengin
IT Project Manager in Real Estate IT
View Profile
Matthias Kühnlein
Risk Analyst
View Profile
Max Hoffmann
Project Manager
View Profile
Matthias Scharf
Service Owner BSS Services
View Profile
Ehsan Ali
Senior FullStack Developer
View Profile
Mehmet sinan Bozdag
Freelance Full Stack Developer, IT Consultant
View Profile
