Claudius Körber
Freelance Marketing Consultant
Experience
Freelance Marketing Consultant
Claudius Körber Communications
Head of Communications
Transform
- Led communications for Bitkom's flagship event on digital transformation of companies with over 5,000 participants in its second year
- Developed the brand identity
- Strategic communication planning, including leading the team
- Boosted attendee numbers and operational results
Head of Communications
Smart Country Convention
- Led communications for the leading event on digitalizing public services in the German-speaking region
- Managed communication teams from Messe Berlin and Bitkom
- Evolved the brand identity, including rebranding
- Delivered 50% more exhibitor revenue and 25% participant growth over previous years
Head of Marketing & Communications
Bitkom Servicegesellschaft
- CRM optimization and implementation of artificial intelligence: reduced manual marketing processes by 40%
- Corporate rebranding with improved brand consistency across all communication channels
- Social media strategy: implementation led to 50% increase in impressions and engagements, and 20% more followers
- Created, organized and led internal and external workshops with various goals: team building and coaching; ideation and creative workshops; training sessions for marketing knowledge transfer
Content Campaign Project Lead
Condé Nast
- Responsible from concept to execution, including online and print activation
- Significantly increased the core KPIs of the campaign with 1.3 million video views nationwide
Project Lead
Dynamic Display Campaign
- Responsible for local implementation in the German market
- Stakeholder management between the UK creative team and German clients
- Developed a context-based interactive ad element to increase relevance among display ads
Director Content and Innovation, Google
GroupM Germany
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Advertising (8 years), Information Technology (3 years), Professional Services (3 years), Media and Entertainment (2.5 years), and Government and Administration (2 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (11 years), Product Development (6.5 years), and Project Management (2 years).
Summary
10 years of leadership experience with goals in view
- Developing and implementing innovative marketing and communication strategies in agencies and SMEs
- Successfully tapping new business areas in B2B and B2C
- Many years of leading interdisciplinary teams
- Confident management of international and national campaigns & projects in agencies, SMEs and corporations
Performance in focus
- Proven increases in revenue and engagement through data-driven measures
- KPI-driven campaign management
- Combination of strategic depth and hands-on execution skills
Industries and Expertise
- Technology, politics, media, retail (B2B / B2C)
- Specialist in stakeholder communication, change management, (re-)branding and event marketing
Skills
Tech & Digitalization
- Support With Market Entry Or Go-to-market
- Developing A Clear Brand Story And Strategic Communication Direction
- Implementing Data-driven Content And Campaign Strategies
Agencies & Project Partners
- Temporary Support On Complex Client Projects
- Strategy Sparring Or Pitch Prep
- Project Management For Content, Events Or Communication Projects
Politics & Associations
- Communication Consulting For Political Events And Gatherings
- Developing Narratives, Messages And Content For Public Institutions
- Internal Project Communication Or Change Processes
Interim Leadership & Change Management
- Supporting Change Processes
- Organizing Communication Strategies
- Training And Developing Employees
- Identifying Potential Team Challenges And Feedback Management
Workshops
- Team Building & Coaching
- Ideation And Creative Workshops
- Training Sessions For Marketing Knowledge Transfer
Tools & Skills
- Ms Office 365, G Suite
- Wordpress, Drupal 9
- Adobe Cc (Indesign, Illustrator, Photoshop)
- Impact Cad
- Crm, Sap Erp, Datev
- Ai Prompting
Languages
Certifications & licenses
Freelance Marketing Consultant
Certified AI Manager
Certified Data-Driven Marketing Professional
Profile
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