Freelance Marketing Consultant

Bitkom's B2B lead event showcases the latest technologies and solutions for digitizing business processes and models. I oversee the marketing communications across the board.

Established a social media strategy, boosting impressions and engagements by up to 50%, and follower count by 20%.

• Managed and oversaw all marketing and communication activities.
• Managed staff, including leading and developing 7 direct team members as well as freelancers.
• Developed and implemented marketing strategies and a detailed communication plan.
• Managed and allocated marketing budgets for all business units and projects.
• Carried out operational marketing, including social media and performance marketing.
• Ensured consistent brand presentation across all platforms.
• Executed a communication strategy that led to a 50% increase in exhibitor revenue and 25% growth in attendance.
• Led a corporate rebranding with optimized brand consistency across all communication channels.
• Social media strategy: implementation resulted in a 50% increase in impressions/engagements and 20% more followers.

Ran the "Stadia Face Off" series, achieving nearly one million views in Germany and a 76.5% VTR.