Claudius Körber

Freelance Marketing Consultant

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Berlin, Germany

Experience

Sep 2024 - Present
1 year 4 months

Freelance Marketing Consultant

Claudius Körber Communications

Jan 2024 - Dec 2025
2 years

Head of Communications

Transform

  • Led communications for Bitkom's flagship event on digital transformation of companies with over 5,000 participants in its second year
  • Developed the brand identity
  • Strategic communication planning, including leading the team
  • Boosted attendee numbers and operational results
Jan 2023 - Dec 2024
2 years

Head of Communications

Smart Country Convention

  • Led communications for the leading event on digitalizing public services in the German-speaking region
  • Managed communication teams from Messe Berlin and Bitkom
  • Evolved the brand identity, including rebranding
  • Delivered 50% more exhibitor revenue and 25% participant growth over previous years
Aug 2021 - Aug 2024
3 years 1 month

Head of Marketing & Communications

Bitkom Servicegesellschaft

  • CRM optimization and implementation of artificial intelligence: reduced manual marketing processes by 40%
  • Corporate rebranding with improved brand consistency across all communication channels
  • Social media strategy: implementation led to 50% increase in impressions and engagements, and 20% more followers
  • Created, organized and led internal and external workshops with various goals: team building and coaching; ideation and creative workshops; training sessions for marketing knowledge transfer
Jan 2020 - Dec 2020
1 year

Content Campaign Project Lead

Condé Nast

  • Responsible from concept to execution, including online and print activation
  • Significantly increased the core KPIs of the campaign with 1.3 million video views nationwide
Jan 2019 - Dec 2019
1 year

Project Lead

Dynamic Display Campaign

  • Responsible for local implementation in the German market
  • Stakeholder management between the UK creative team and German clients
  • Developed a context-based interactive ad element to increase relevance among display ads
May 2014 - Jan 2021
6 years 9 months

Director Content and Innovation, Google

GroupM Germany

Summary

10 years of leadership experience with goals in view

  • Developing and implementing innovative marketing and communication strategies in agencies and SMEs
  • Successfully tapping new business areas in B2B and B2C
  • Many years of leading interdisciplinary teams
  • Confident management of international and national campaigns & projects in agencies, SMEs and corporations

Performance in focus

  • Proven increases in revenue and engagement through data-driven measures
  • KPI-driven campaign management
  • Combination of strategic depth and hands-on execution skills

Industries and Expertise

  • Technology, politics, media, retail (B2B / B2C)
  • Specialist in stakeholder communication, change management, (re-)branding and event marketing

Skills

Tech & Digitalization

  • Support With Market Entry Or Go-to-market
  • Developing A Clear Brand Story And Strategic Communication Direction
  • Implementing Data-driven Content And Campaign Strategies

Agencies & Project Partners

  • Temporary Support On Complex Client Projects
  • Strategy Sparring Or Pitch Prep
  • Project Management For Content, Events Or Communication Projects

Politics & Associations

  • Communication Consulting For Political Events And Gatherings
  • Developing Narratives, Messages And Content For Public Institutions
  • Internal Project Communication Or Change Processes

Interim Leadership & Change Management

  • Supporting Change Processes
  • Organizing Communication Strategies
  • Training And Developing Employees
  • Identifying Potential Team Challenges And Feedback Management

Workshops

  • Team Building & Coaching
  • Ideation And Creative Workshops
  • Training Sessions For Marketing Knowledge Transfer

Tools & Skills

  • Ms Office 365, G Suite
  • Wordpress, Drupal 9
  • Adobe Cc (Indesign, Illustrator, Photoshop)
  • Impact Cad
  • Crm, Sap Erp, Datev
  • Ai Prompting

Languages

German
Native
English
Advanced
Spanish
Elementary
French
Elementary

Certifications & licenses

Freelance Marketing Consultant

Certified AI Manager

Certified Data-Driven Marketing Professional

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