Mark Karasira

Strategic depth meets operational excellence: your fractional head of marketing.

I fill the gap between expensive agency overheads and lengthy recruiting processes. As a fractional CMO, I don’t just deliver consulting hours, but fully integrated marketing systems that scale.

What sets me apart as a fractional expert:

• Senior experience: over 18 years of expertise in marketing & sales, including as a trainer for the Google Zukunftswerkstatt and course director at the IHK.
• Proven management track record: leading teams of up to 16.5 FTE and managing budgets up to €7 million.
• AI transformation: I implement efficient AI workflows (Make, n8n, LLMs) that replace manual processes and boost lead performance – proven by lead-to-deal conversions of up to 56%.
• Own infrastructure: access to my €150,000 in-house studio for video, image, and audio content.

My working model for your company: I operate on the "skill-swap" principle: you book a dynamic package and decide each month whether we focus on strategy, performance ads, or high-end content. Internally, I lead your teams on the "tight-loose-tight" principle when needed: clear guardrails at the start with maximum freedom in execution.

Do the math: small daily gains ($1.005^{250} = 3.48$) triple the yearly output. I make sure your marketing contributes measurably to company growth – agile, data-driven, and without recruiting risks.

Let's check in a discovery call if I'm the strategic fit for your current challenge.