Mark K.

Fractional CMO: Strategy, AI Workflows & High-End Marketing

Kirchlinteln, Germany

Experience

Mar 2025 - Nov 2025
9 months

White-label AI Projects

Self-employed

  • Used AI tools (ChatGPT Pro, Google Gemini Plus, Claude Pro, Make.com Pro, n8n, Sora, Google Veo3, Octoparse Professional)
  • Built high-quality sales pipelines in Pipedrive
  • Automated lead generation and qualification via web scraping and AI analysis
  • Developed social selling and sales materials
  • 56% lead-to-deal conversion; about €140k in personal closings
Jan 2025 - May 2025
5 months

Senior Project Consultant

Rheinmetall

  • Advised and planned an eCommerce platform for a personal protective product
  • Managed 4 FTE; budget of €350,000 p.a.
  • Planned and budgeted fulfillment, advertising (Google Ads, Meta, newsletters), and sales activities
  • Created prospect lists for initial contacts using AI
Dec 2024 - Mar 2025
4 months

Managing Director, Project Manager

Karasira.de GmbH

  • Planned and set up the 2nd and 3rd recording studios (voice recording, mix/master, band recording)
  • Held disciplinary responsibility for 0.5 FTE; project budget of €230,000
  • Managed procurement, studio planning, and secured long-term rental contracts over three years
Dec 2024 - Jan 2025
2 months

Senior Project Consultant

NDR Social Media Town Hall

  • Analyzed 18 NDR formats on Meta, TikTok, and YouTube (Shorts, Community Tab, Live)
  • Created annual performance reports
  • Provided recommendations and reviewed 2025 goals with the teams involved
Aug 2024 - Mar 2025
8 months

Sabbatical

  • Cared for and accompanied my mother until her passing
May 2024 - Oct 2024
6 months

Interim Marketing & Partnership Lead

Secra Bookings GmbH (HomeToGo Group)

  • Line management of 2.5 FTE and functional leadership of 3 FTE
  • Responsibility for marketing and partnerships budget of approx. €650,000 p.a.
  • Development of data-driven marketing and partnership strategies for 2025
  • Implementation of long-term analytics tools
  • Initiator and trainer for AI training initiatives (LLMs, Synthesia)
  • External training "TikTok in Tourism" for the Mecklenburg-Western Pomerania Tourism Board
  • Internal workshops on marketing strategy, LinkedIn, KPIs & tracking, and sales intros
  • Development of practical guides on KPIs, AI prompting, gamification, and feedback masterclass
  • Introduction of fully trackable email marketing (Mailchimp) and performance boost through multivariate testing
  • Restructuring of Google Ads accounts for efficiency improvement
  • Creation of prospect lists via AI for business development
Nov 2023 - Feb 2024
4 months

Interim Social Media Management Lead

NDR Klassik

  • Analysis and benchmarking of channels NDR Radiophilharmonie, NDR Elbphilharmonie Orchestra, NDR Vocal Ensemble
  • Content planning, creation, and management
  • Strategy development for social media accounts
  • Influencer marketing and community management
  • Internal training for NDR marketing staff
  • Targeted ad campaigns to support organic results
  • Results:
  • 6% page growth (vs. 0.39%)
  • 62% more page views
  • 286% more "likes" (>10.5k)
  • 325% increase in reach
  • 25% more concert ticket sales
Jan 2023 - Jun 2023
6 months

Marketing Lead (Growth Hacking)

timbertools.de

  • Line management of 0.5 FTE; self-generated budget of €70,000 p.a.
  • Building and developing social media channels
  • Community building and management
  • Content and video production
  • Support in purchasing and category management
  • Negotiations for advertising subsidies
  • Targeted ad campaigns to boost organic reach
  • Results:
  • Community reactivated in 4 weeks
  • Follower growth from 1,734 to >7,000
  • Organic reach from 3.5k to 29.4k
  • Impressions from 17k to 360.5k
Aug 2022 - Sep 2023
1 year 2 months

Leader Online Business & Marketing

D/Maske (exbert GmbH & Co. KG)

  • Line management of 2 FTE, functional leadership of 3 FTE; budget of approx. €750,000 p.a.
  • Strategic responsibility for online shop, payment, website, and promotions
  • Campaign planning and category management
  • Marketing for new and existing customers
  • Technical oversight of the online shop
  • Oversight of 5 agency partners and the customer service team
  • Direct customer contact with key accounts via online shop
  • Results:
  • Launch of new FFP2 masks during and after the mask mandate
  • 34% efficiency increase in Google Ads account within 4 weeks
  • 17% newsletter growth (>60k subscribers)
  • Acquisition of 16 key accounts
Apr 2018 - Present
7 years 9 months

Trainer

Google Digital Workshop

  • Training on Google Ads, Analytics, and online marketing
  • Providing professional advice during selection interviews for new trainers
Jun 2016 - Present
9 years 7 months

Managing Director

Karasira.de GmbH

  • Strategic and operational management of all online sales channels
  • Focus on new customer acquisition (Google Ads, Social Ads, automation)
  • Sales & distribution of marketing services; commission models
  • Design and facilitation of marketing workshops
  • Leading and executing consulting projects (analytics, growth hacking, active sourcing, HR topics, sales)
  • Instructor, examiner and course leader for IHK certificate courses in social media & online marketing

Summary

Strategic depth meets operational excellence: your fractional Head of Marketing.

I fill the gap between costly agency overheads and lengthy recruiting processes. As a Fractional CMO, I deliver not just advisory hours, but fully integrated marketing systems that scale.

What sets me apart as a fractional expert:

  • Senior experience: 18+ years in marketing & sales, including as a trainer for the Google Future Workshops and as a course leader at the IHK.
  • Management track record: led teams of up to 16.5 FTE and managed budgets up to €7M.
  • AI transformation: I implement efficient AI workflows (Make, n8n, LLMs) that replace manual tasks and boost lead performance – proven by lead-to-deal conversions up to 56%.
  • In-house infrastructure: access to my €150,000 studio for video, image, and audio content.

My working model for your company: I follow the 'skill-swap' principle: you book a flexible package and decide each month whether to focus on strategy, performance ads, or high-end content. Internally, I lead your teams by the 'tight-loose-tight' principle when needed: clear guardrails at the start with maximum freedom in execution.

Do the math: small daily improvements ($1,005^{250} = 3.48$) triple annual performance. I make sure your marketing contributes measurably to business growth – agile, data-driven, and without recruiting risk.

Let’s explore in a discovery call if I’m the strategic fit for your current challenge.

Skills

  • Marketing automation
  • Performance marketing
  • Digital strategy
  • Personal & business coach
  • Junior coach
  • Google Analytics

Languages

German
Native
English
Advanced
French
Intermediate

Education

Oct 2023 - Present

HOFA

Audio Engineering · Jordan

Oct 2012 - Sep 2015

Justus-Liebig-Universität Giessen

B.A. · History and Cultural Studies · Giessen, Germany

Oct 2008 - Aug 2011

FH Ludwigshafen

B.A. · International Human Resource Management and Organization (Business Administration) · Ludwigshafen, Germany

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