Brigitte Kütscher - Board Member and Founding Member

Düsseldorf, Germany

Experience

Sep 2023 - Present

2 years 5 months

Board Member and Founding Member

Einstweilige Vertretung eG

Founding member of a partnership for project and interim management in Berlin

Jan 2018 - Present

8 years 1 month

Interim Manager & Consultant

Self-Employed

Head of Sales & Marketing at Energiegewinner in Cologne: target group definition, B2B new customer acquisition, partner management in energy supply, repositioning
Sales & Marketing Consultant at Adaptive Balancing Power in Pfungstadt: lead acquisition and nurturing
Lecturer in Marketing Management and Brand Management (MBA) at Hochschule Fresenius, School of Business and Media
Senior Advisor at Deekeling Arndt Advisors in Frankfurt for industry and energy clients
Sales Manager at Tcl.digital in Hanau: building sales and business development in the finance, insurance, and energy sectors
Support for a global product launch at Dentsply Sirona in Bensheim and rollout in the DACH region
Marketing Consultant at Sanitätshaus Aktuell in Vettelschoß: analyzing marketing processes and moderating workshops for project management
Senior Product Manager in the Insurance Solutions business unit at CompuGroup Medical in Koblenz
Developing and positioning digital services at MGS Meine Gesundheit in Koblenz
Interim Head of Marketing Communications at PubliCare GmbH in Cologne: new client onboarding after winning tenders, rollout of the startup subsidiary, development of sales strategies and materials
Content marketing, digital brand communications, business modeling, workshop facilitation at Deltaprise digital agency in Düsseldorf
Brand relaunch and new website for the 10th anniversary at Anteon in Düsseldorf
Sales strategies, new customer acquisition, and distributor network at D.SignT in Kerken

Jan 2015 - Dec 2017

3 years

Bochum, Germany

Head of Marketing and Sales Management

VIACTIV Krankenkasse

Corporate branding: renaming BKK vor Ort to VIACTIV, managing the nationwide launch campaign and rolling out the brand positioning across all media
Responsible for planning, implementation, and controlling of sales and marketing activities; providing professional advice to regional teams
Digitizing CRM and sales processes as project lead

Jan 2013 - Dec 2014

2 years

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Freelance Marketing Consulting

Corporate design development, website launch, and sales positioning at D.SignT in Kerken
Business field development for Quality Smile and consulting for subsidiaries at Consultdent in Koblenz

Jan 2012 - Dec 2012

1 year

Head of Marketing

Stadtwerke Aachen AG

Redesign of the Stawag brand, website and customer magazine relaunch, adaptation of all marketing materials
Product marketing: developing B2B and B2C products, defining USPs, and launch strategy for a national green electricity and gas product
Introducing a customer loyalty tool in partnership with retail

Sep 2007 - Oct 2011

4 years 2 months

Düsseldorf, Germany

Head of Marketing

W. Girardet KG

Responsible for all strategic and operational marketing activities, including branding and sales campaigns, event marketing, and sponsorship
Managed an in-house agency
Launched a loyalty program with a customer card, subscriber perks, reader trips, and prize draws with cashback

Jul 1998 - Aug 2007

9 years 2 months

Koblenz, Germany

Head of Market Communication and Customer Loyalty

Mittelrhein-Verlag GmbH & RZ Markt & Medien GmbH

Led the overall project to introduce an intelligent customer card with up to 90 participants and a nationwide rollout across 26 newspapers
Conceptualized the brand presence and managed traditional and below-the-line activities for B2B and B2C
Built the marketing department, developed branding and sales campaigns, organized events and promotions
Business Development: created numerous new products
CRM: developed an annual family campaign, acquired partners and sponsors, managed communications through the magazine, ads, inserts, and website

Aug 1996 - Mar 1998

1 year 8 months

Koblenz, Germany

Intern and Student Assistant

ibi Institute for Business Innovation

Aug 1991 - Sep 1993

2 years 2 months

Mayen, Germany

Bank Clerk

Volksbank Mayen-Mendig e.G.

Skills

Ms-office Suite
Crm Tools, Including Hubspot, Pipedrive
Collaboration Tools, Including Atlassian Confluence, Jira, Trello, Slack, Miro, Evernote
Ai Tools, Including Make.com, Copy.ai, Various Llms Like Chat Gpt