Brigitte Kütscher
Board Member and Founding Member
Experience
Board Member and Founding Member
Einstweilige Vertretung eG
- Founding member of a partnership for project and interim management in Berlin
Interim Manager & Consultant
Self-Employed
- Head of Sales & Marketing at Energiegewinner in Cologne: target group definition, B2B new customer acquisition, partner management in energy supply, repositioning
- Sales & Marketing Consultant at Adaptive Balancing Power in Pfungstadt: lead acquisition and nurturing
- Lecturer in Marketing Management and Brand Management (MBA) at Hochschule Fresenius, School of Business and Media
- Senior Advisor at Deekeling Arndt Advisors in Frankfurt for industry and energy clients
- Sales Manager at Tcl.digital in Hanau: building sales and business development in the finance, insurance, and energy sectors
- Support for a global product launch at Dentsply Sirona in Bensheim and rollout in the DACH region
- Marketing Consultant at Sanitätshaus Aktuell in Vettelschoß: analyzing marketing processes and moderating workshops for project management
- Senior Product Manager in the Insurance Solutions business unit at CompuGroup Medical in Koblenz
- Developing and positioning digital services at MGS Meine Gesundheit in Koblenz
- Interim Head of Marketing Communications at PubliCare GmbH in Cologne: new client onboarding after winning tenders, rollout of the startup subsidiary, development of sales strategies and materials
- Content marketing, digital brand communications, business modeling, workshop facilitation at Deltaprise digital agency in Düsseldorf
- Brand relaunch and new website for the 10th anniversary at Anteon in Düsseldorf
- Sales strategies, new customer acquisition, and distributor network at D.SignT in Kerken
Head of Marketing and Sales Management
VIACTIV Krankenkasse
- Corporate branding: renaming BKK vor Ort to VIACTIV, managing the nationwide launch campaign and rolling out the brand positioning across all media
- Responsible for planning, implementation, and controlling of sales and marketing activities; providing professional advice to regional teams
- Digitizing CRM and sales processes as project lead
Freelance Marketing Consulting
- Corporate design development, website launch, and sales positioning at D.SignT in Kerken
- Business field development for Quality Smile and consulting for subsidiaries at Consultdent in Koblenz
Head of Marketing
Stadtwerke Aachen AG
- Redesign of the Stawag brand, website and customer magazine relaunch, adaptation of all marketing materials
- Product marketing: developing B2B and B2C products, defining USPs, and launch strategy for a national green electricity and gas product
- Introducing a customer loyalty tool in partnership with retail
Head of Marketing
W. Girardet KG
- Responsible for all strategic and operational marketing activities, including branding and sales campaigns, event marketing, and sponsorship
- Managed an in-house agency
- Launched a loyalty program with a customer card, subscriber perks, reader trips, and prize draws with cashback
Head of Market Communication and Customer Loyalty
Mittelrhein-Verlag GmbH & RZ Markt & Medien GmbH
- Led the overall project to introduce an intelligent customer card with up to 90 participants and a nationwide rollout across 26 newspapers
- Conceptualized the brand presence and managed traditional and below-the-line activities for B2B and B2C
- Built the marketing department, developed branding and sales campaigns, organized events and promotions
- Business Development: created numerous new products
- CRM: developed an annual family campaign, acquired partners and sponsors, managed communications through the magazine, ads, inserts, and website
Intern and Student Assistant
ibi Institute for Business Innovation
Bank Clerk
Volksbank Mayen-Mendig e.G.
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Media and Entertainment (13.5 years), Professional Services (11.5 years), Energy (9 years), Information Technology (8 years), Insurance (3 years), and Banking and Finance (2 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (27.5 years), Project Management (20 years), Product Development (18 years), Sales (13 years), Customer Service (2 years), and Finance (2 years).
Skills
- Ms-office Suite
- Crm Tools, Including Hubspot, Pipedrive
- Collaboration Tools, Including Atlassian Confluence, Jira, Trello, Slack, Miro, Evernote
- Ai Tools, Including Make.com, Copy.ai, Various Llms Like Chat Gpt
Languages
Education
Master of Business Administration in Leisure and Tourism Management · Business Administration · 1,7
Regional Technical College Galway
Marketing · Galway, Ireland
University of Applied Sciences Koblenz
Diploma in Business Administration (FH) · Business Administration · Koblenz, Germany · 1,8
Certifications & licenses
MBAI (Master Business in Artificial Intelligence)
NLP-Practitioner
SCRUM Master (PSM I)
SCRUM Product Owner (PSPO I)
Profile
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