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Brigitte Kütscher

Board Member and Founding Member

Brigitte Kütscher
Düsseldorf, Germany

Experience

Sep 2023 - Present
2 years 6 months

Board Member and Founding Member

Einstweilige Vertretung eG

  • Founding member of a partnership for project and interim management in Berlin
Jan 2018 - Present
8 years 2 months

Interim Manager & Consultant

Self-Employed

  • Head of Sales & Marketing at Energiegewinner in Cologne: target group definition, B2B new customer acquisition, partner management in energy supply, repositioning
  • Sales & Marketing Consultant at Adaptive Balancing Power in Pfungstadt: lead acquisition and nurturing
  • Lecturer in Marketing Management and Brand Management (MBA) at Hochschule Fresenius, School of Business and Media
  • Senior Advisor at Deekeling Arndt Advisors in Frankfurt for industry and energy clients
  • Sales Manager at Tcl.digital in Hanau: building sales and business development in the finance, insurance, and energy sectors
  • Support for a global product launch at Dentsply Sirona in Bensheim and rollout in the DACH region
  • Marketing Consultant at Sanitätshaus Aktuell in Vettelschoß: analyzing marketing processes and moderating workshops for project management
  • Senior Product Manager in the Insurance Solutions business unit at CompuGroup Medical in Koblenz
  • Developing and positioning digital services at MGS Meine Gesundheit in Koblenz
  • Interim Head of Marketing Communications at PubliCare GmbH in Cologne: new client onboarding after winning tenders, rollout of the startup subsidiary, development of sales strategies and materials
  • Content marketing, digital brand communications, business modeling, workshop facilitation at Deltaprise digital agency in Düsseldorf
  • Brand relaunch and new website for the 10th anniversary at Anteon in Düsseldorf
  • Sales strategies, new customer acquisition, and distributor network at D.SignT in Kerken
Jan 2015 - Dec 2017
3 years
Bochum, Germany

Head of Marketing and Sales Management

VIACTIV Krankenkasse

  • Corporate branding: renaming BKK vor Ort to VIACTIV, managing the nationwide launch campaign and rolling out the brand positioning across all media
  • Responsible for planning, implementation, and controlling of sales and marketing activities; providing professional advice to regional teams
  • Digitizing CRM and sales processes as project lead
Jan 2013 - Dec 2014
2 years

Freelance Marketing Consulting

  • Corporate design development, website launch, and sales positioning at D.SignT in Kerken
  • Business field development for Quality Smile and consulting for subsidiaries at Consultdent in Koblenz
Jan 2012 - Dec 2012
1 year

Head of Marketing

Stadtwerke Aachen AG

  • Redesign of the Stawag brand, website and customer magazine relaunch, adaptation of all marketing materials
  • Product marketing: developing B2B and B2C products, defining USPs, and launch strategy for a national green electricity and gas product
  • Introducing a customer loyalty tool in partnership with retail
Sep 2007 - Oct 2011
4 years 2 months
Düsseldorf, Germany

Head of Marketing

W. Girardet KG

  • Responsible for all strategic and operational marketing activities, including branding and sales campaigns, event marketing, and sponsorship
  • Managed an in-house agency
  • Launched a loyalty program with a customer card, subscriber perks, reader trips, and prize draws with cashback
Jul 1998 - Aug 2007
9 years 2 months
Koblenz, Germany

Head of Market Communication and Customer Loyalty

Mittelrhein-Verlag GmbH & RZ Markt & Medien GmbH

  • Led the overall project to introduce an intelligent customer card with up to 90 participants and a nationwide rollout across 26 newspapers
  • Conceptualized the brand presence and managed traditional and below-the-line activities for B2B and B2C
  • Built the marketing department, developed branding and sales campaigns, organized events and promotions
  • Business Development: created numerous new products
  • CRM: developed an annual family campaign, acquired partners and sponsors, managed communications through the magazine, ads, inserts, and website
Aug 1996 - Mar 1998
1 year 8 months
Koblenz, Germany

Intern and Student Assistant

ibi Institute for Business Innovation

Aug 1991 - Sep 1993
2 years 2 months
Mayen, Germany

Bank Clerk

Volksbank Mayen-Mendig e.G.

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Media and Entertainment (13.5 years), Professional Services (11.5 years), Energy (9 years), Information Technology (8 years), Insurance (3 years), and Banking and Finance (2 years).

Media and Entertainment
Professional Services
Energy
Information Technology
Insurance
Banking and Finance

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (27.5 years), Project Management (20 years), Product Development (18 years), Sales (13 years), Customer Service (2 years), and Finance (2 years).

Marketing
Project Management
Product Development
Sales
Customer Service
Finance

Skills

  • Ms-office Suite
  • Crm Tools, Including Hubspot, Pipedrive
  • Collaboration Tools, Including Atlassian Confluence, Jira, Trello, Slack, Miro, Evernote
  • Ai Tools, Including Make.com, Copy.ai, Various Llms Like Chat Gpt

Languages

German
Native
English
Advanced
Spanish
Intermediate
French
Elementary

Education

Sep 2004 - Mar 2007

Master of Business Administration in Leisure and Tourism Management · Business Administration · 1,7

Jan 1996 - Jun 1996

Regional Technical College Galway

Marketing · Galway, Ireland

Mar 1994 - Mar 1998

University of Applied Sciences Koblenz

Diploma in Business Administration (FH) · Business Administration · Koblenz, Germany · 1,8

...and 1 more

Certifications & licenses

MBAI (Master Business in Artificial Intelligence)

NLP-Practitioner

SCRUM Master (PSM I)

SCRUM Product Owner (PSPO I)

Profile

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Brigitte based?

Brigitte is based in Düsseldorf, Germany.

What languages does Brigitte speak?

Brigitte speaks the following languages: German (Native), English (Advanced), Spanish (Intermediate), French (Elementary).

How many years of experience does Brigitte have?

Brigitte has at least 31 years of experience. During this time, Brigitte has worked in at least 7 different roles and for 9 different companies. The average length of individual experience is 3 years and 5 months. Note that Brigitte may not have shared all experience and actually has more experience.

What roles would Brigitte be best suited for?

Based on recent experience, Brigitte would be well-suited for roles such as: Board Member and Founding Member, Interim Manager & Consultant, Head of Marketing and Sales Management.

What is Brigitte's latest experience?

Brigitte's most recent position is Board Member and Founding Member at Einstweilige Vertretung eG.

What companies has Brigitte worked for in recent years?

In recent years, Brigitte has worked for Einstweilige Vertretung eG and Self-Employed.

Which industries is Brigitte most experienced in?

Brigitte is most experienced in industries like Media, Entertainment and Publishing, Professional Services, and Energy. Brigitte also has some experience in Information Technology (IT), Insurance, and Banking and Finance.

Which business areas is Brigitte most experienced in?

Brigitte is most experienced in business areas like Marketing, Project Management, and Product Development. Brigitte also has some experience in Sales, Customer Service, and Finance.

Which industries has Brigitte worked in recently?

Brigitte has recently worked in industries like Professional Services, Energy, and Information Technology (IT).

Which business areas has Brigitte worked in recently?

Brigitte has recently worked in business areas like Project Management, Marketing, and Product Development.

What is Brigitte's education?

Brigitte holds a Master in Business Administration and a Bachelor in Marketing from Regional Technical College Galway.

Does Brigitte have any certificates?

Brigitte has 4 certificates. Among them, these include: MBAI (Master Business in Artificial Intelligence), NLP-Practitioner, and SCRUM Master (PSM I).

What is the availability of Brigitte?

Brigitte is immediately available for suitable projects.

What is the rate of Brigitte?

Brigitte's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

How to hire Brigitte?

To hire Brigitte, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1200
900
600
300
Market avg: 870-1030 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.