Brigitte K.
Interim Manager / Board Member and Founding Member at Einstweilige Vertretung
Experience
Dec 2023 - May 2025
1 year 6 monthsGermany
Head of Sales & Marketing
Energiegewinner Technik GmbH
- Built up sales for EGT, gained strategic partners
- Acquired new target groups (e.g. energy providers, real estate project developers, cooperatives, hall builders, etc.), developed customers along the sales pipeline, defined lead channels and mapped them in HubSpot
- Realigned the marketing department: corporate design, website, sales assets
Jun 2023 - Present
2 years 3 monthsFounding Member and Board Member
Einstweilige Vertretung eG
- Founded the cooperative: defined statutes, business plan, and rules of procedure
- Board member focusing on sales and marketing
- Defined market presence, identified core target groups, developed communication assets, built partnerships
Jan 2023 - Sep 2023
9 monthsSenior Advisor (external)
Adaptive Balancing Power
- Go-to-market strategy, positioning
- Sales: lead acquisition, nurturing & development along the sales pipeline, acquisition of strategic partners
Sep 2022 - Mar 2023
7 monthsSenior Advisor (external)
Deekeling Arnd Advisors
- Developed crisis communication concepts for clients in industry and the energy sector
- Wrote texts for press releases and internal communications
Sep 2021 - Jun 2022
10 monthsVettelschoß, Germany
Marketing Consultant (external)
Sanitätshaus Aktuell
- Analyzed marketing processes to prepare for the implementation of an online shop for participating partner companies
- Facilitated workshops for project management
Sep 2021 - Apr 2022
8 monthsConsultant Marketing Management LAB (interim)
Dentsply Sirona
- Developing digital and analog assets for digital dentistry products, collaborating with lab sales and international product management
- Preparing the product launch of PrimePrint (innovative 3D printer)
Jun 2021 - Oct 2021
5 monthsKoblenz, Germany
Consultant Branding & Products (interim)
MGS Meine Gesundheit
- Building and positioning digital services between private health insurers and physicians
- Developing an incentive concept for physicians and care centers, considering a charity approach
Oct 2019 - Jul 2021
1 year 10 monthsKoblenz, Germany
Consultant Product Management (interim)
CompuGroup Medical (CGM)
- Product Management: conceptualizing new products for the target group, e.g. offers around telematics infrastructure and digital forms
- Supporting the setup of the new Business Unit Insurance Solutions, coordinating departments to redesign the BU websites and prepare sales materials
May 2019 - Present
6 years 4 monthsHanau, Germany
Sales Partner & Business Development (external)
Tcl.digital
- Establishing sales and product management, direct acquisition of clients in the sectors energy supply, finance, insurance, and health insurers
- Conducting webinars: software-supported AI-based text optimization
Apr 2018 - Aug 2019
1 year 5 monthsCologne, Germany
Head of Marketing Communications (interim)
PubliCare GmbH
- Developing communication concepts for onboarding new customers, designing new sales materials for strategic product areas, setting up a web-to-print platform for customized sales material creation, training the field sales team
- Acting as press officer and responsible for crisis communication related to winning a major tender, developing crisis communication scenarios, internal communication to sales and customer service
- Brand building for the startup Actario: positioning, corporate design, website, sales materials
- Developing digital communication channels, including video consultations, setting up a chat function as part of a website relaunch
Jan 2018 - Dec 2018
1 yearDüsseldorf, Germany
Consultant Customer Management (external)
Deltaprise
- Sparring partner for representing customer interests
- Customer projects on content marketing, digital brand communication, and business modeling
Jun 2017 - Feb 2018
9 monthsDüsseldorf, Germany
Head of Marketing (interim)
Anteon
- Brand refresh, new corporate design for the 10th anniversary, agency management
- Launch of the new website (award-winning design)
Jan 2015 - Dec 2017
3 yearsBochum, Germany
Head of Sales Management and Marketing
VIACTIV Krankenkasse
- Responsible for planning, implementation, and controlling of sales and marketing activities; advising and managing regions (functional authority over sales staff)
- Project management for digitizing multiple CRM and sales processes, analyzing customer touchpoints, and creating optimized customer experiences
- Corporate branding: Renaming the local health insurance to VIACTIV, convincing decision-makers, naming process, rolling out brand positioning across all media (print & online)
- Managing the nationwide launch campaign, online and offline lead generation, using testimonials, viral, and below-the-line campaigns
Jun 2013 - Present
12 years 3 monthsKerken, Germany
Full-Service Sales & Marketing
D.SignT
- Responsible for sales strategies for new customer acquisition, upselling existing customers, and expanding the distributor network
- Website relaunch & continuous optimization with SEO aspects
- New corporate design, creation of company brochures and sales materials
Jun 2013 - Feb 2015
1 year 9 monthsKoblenz, Germany
Business Development & Marketing Consulting
Consultdent
- Business development including for the dental network Quality Smile
- Market entry for various medical centers (branding, campaigns, press contacts, events)
- Consulting for subsidiaries
Jan 2012 - Dec 2012
1 yearAachen, Germany
Head of Marketing
STAWAG Stadtwerke Aachen AG
- Brand project: redesign of the STAWAG brand, website and customer magazine relaunch, adaptation of all marketing materials
- Project assignment to develop a national green electricity and gas product, defining USPs, launch strategy
- Customer Relationship Management: concept and implementation of a customer loyalty tool in cooperation with retail partners
- Product marketing: development of products for the regional market (B2B and B2C)
Sep 2007 - Oct 2011
4 years 2 monthsDüsseldorf, Germany
Marketing Division Head
W. Girardet KG
- Responsibility for all strategic and operational marketing, including branding and sales campaigns, event marketing, and sponsorship
- Led an in-house agency as service provider for departments (B2B and B2C)
- Loyalty programs: launching a customer card, perks for subscribers, reader trips, and contests with cashback
Jul 1998 - Aug 2007
9 years 2 monthsKoblenz, Germany
Head of Customer Loyalty & Market Communication
Mittelrhein-Verlag
- Project management for the introduction of a smart customer card, acquiring 1,200 acceptance points, reducing cancellations by 8%
- Launch of numerous new products and services: travel agencies and direct travel providers, mail delivery, ticketing, reader shop, new print and online products, and more
Summary
- ️ Strategist & caretaker for Marketing + Sales in transition ⭐️
I step in whenever there's a leadership or project gap – and quickly bring structure so projects can gain momentum. My plus: With AI-powered solutions, I optimize marketing and sales processes and help teams work more focused and deliver results faster.
From media companies to energy startups, I've led teams, repositioned brands, and modernized sales processes. In doing so, I not only help define goals, but as the go-to person, with responsiveness, persistence, and a good dose of humor, I make sure they are met.
What sets me apart:
🏻 Hands-on Interim Leadership I take on marketing and sales functions on a temporary basis – no long onboarding, full accountability for results.
🏻 Rethinking Brands From rebranding a health insurance company to creating corporate identities for energy and tech companies: I make brands visible and credible.
🏻 Strengthening Sales Cold calls don't scare me: I build lead channels, guide pipeline conversations, and set up partner networks.
🏻 Project Management & Implementation As an experienced project manager, I take full accountability for results – from the first idea to go-live. I lead cross-functional teams, secure budget and timeline targets, and reliably deliver transformation and digitization projects.
🏻 Coach & Sparring Partner I share knowledge, coach employees, and ensure changes stick in everyday work.
🏻 Making AI Usable in Daily Business With my MBAI® (Master Business in Artificial Intelligence), I combine marketing and sales expertise with the latest AI approaches. Whether it's prompting, automating, or using co-pilots: I turn AI potential into concrete solutions that let teams work faster and smarter.
Let's talk about your challenge! 💌
- [link]
Languages
German
NativeEnglish
AdvancedSpanish
IntermediateEducation
Mar 2025 - Aug 2025
Fresenius University / Leaders of AI
MBAI Master Business in Artificial Intelligence · Artificial Intelligence
Sep 2004 - Mar 2007
University of Applied Sciences Koblenz
MBA (focus: Leisure and Tourism Management) · Business Administration · 1.7
Jan 1996 - Jun 1996
Regional Technical College Galway
Marketing · Galway, Ireland
...and 2 more
Certifications & licenses
MBAI (Master Business in Artificial Intelligence)
NLP Practitioner
SCRUM Master (PSM I)
SCRUM Product Owner (PSPO I)
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