Development of the sales structure for a real estate company in technical facility management
Active support throughout the entire sales process
Temporary support for the sales team of Deutsche Messe AG Acquisition of exhibitors from the legal tech sector for the German Legal Tech Summit
Supporting the sales managers in daily sales activities
Reaching out to cold and warm contacts using marketing tools
Scheduling meetings with potential clients
Generating over 120 qualified leads in one year
Full responsibility for the entire sales process with international clients (sponsors & partners) for 2023 and 2024
Strategic support for the management and cross-department collaboration in event planning, marketing, and operations
Achieved 30% revenue growth and a 38% increase in participant numbers
Support for various sales projects on a freelance basis:
Building and managing the entire sales process: from target group analysis and lead generation to customer retention
Successful new customer acquisition in the B2B sector through social selling – including cold calling
Developing and implementing sales strategies in close collaboration with management and product development
Managing key accounts and expanding existing customer relationships through proactive communication and structured follow-up
Creating persuasive sales concepts and delivering effective presentations
Implementing and maintaining a CRM system to automate lead nurturing and performance analysis
Supporting B2B marketing campaigns and events – both online and offline
Increasing brand awareness and visibility through targeted relationship management and strategic networking
Negotiation-level German and English skills
Position: Senior Account Executive – Germany & Austria (Jan 22 – May 22)
Position: Senior Account Executive (Team Lead – responsible for 2 employees) – Corporate Development (Jan 21 – Dec 21)
Position: Account Executive – M&A and Legal Advisory (Jun 18 – Dec 20)
Position: Sales Associate – DACH (May 16 – May 18)
Tasks and Responsibilities: Acquiring new clients and generating leads through cold calling Client visits and organizing customer events Proactive sales and business development Supporting and implementing marketing campaigns Onboarding new employees Assisting the sales management Collaborating in innovation and taskforce teams Mentoring and guiding junior staff Team leadership After-sales support
Sales Methodology
Handling MICE inquiries (Meetings, Incentives, Conferences and Events) from the DACH and CEE regions for a global portfolio of over 380 luxury hotels
Building and maintaining client relationships, as well as promoting the brand and partner hotels in the MICE segment
Supporting sales managers with client research, outreach and sales calls
Coordinating the entire process from the first inquiry to event follow-up
Representing the brand and partner hotels at trade shows, roadshows and other industry events
Participating in planning and organizing events such as showcases and exhibitions
Creating revenue reports for the EMEA region
Translating content for the website and marketing materials (English → German)
Over 12 years of B2B sales experience, including several years in the FinTech sector.
Specialized in complex products and their market launch through clear sales strategies and scalable processes
Broad hands-on experience in sales & strategy:
Inside Sales - SDR (Key) Account Management Team Leadership
Strategic and entrepreneurial thinking: Developing go-to-market plans Integrating customer feedback into product development Optimizing CRM systems with measurable added value
Responsibility for seven-figure revenues – both in a team and independently Working with decision-makers in investment banking, corporate finance, private equity, real estate, law firms, and legal tech companies
International experience:
Working abroad Sales activities in German and international markets Adapting sales strategies to different market mechanisms
Freelancer projects in various industries: media, e-learning, real estate, software – from proposal to partnership
Strong focus on responsibility, strategic thinking, and measurable results
Proof of completion can be provided upon request
Economics high school with business administration and economics as core subjects
Proof of completion can be provided upon request
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