Oliver Hassler

Strategic B2B Sales +10 years

Darmstadt, Germany

Experience

Oct 2024 - Present
10 months
Germany
Remote

Sales Manager - (HIS-Sales)

German Real Estate company

Development of the sales structure for a real estate company in technical facility management

Active support throughout the entire sales process

Aug 2024 - Oct 2024
3 months
Remote

Sales Manager - (HIS-Sales)

Deutsche Messe AG – Trade Fair Company

Temporary support for the sales team of Deutsche Messe AG Acquisition of exhibitors from the legal tech sector for the German Legal Tech Summit

May 2023 - May 2024
1 year 1 month
Hybrid

Sales Development Representative (SDR) - (HIS-Sales)

lawpilots GmbH – SaaS – E-Learning Software

Supporting the sales managers in daily sales activities

Reaching out to cold and warm contacts using marketing tools

Scheduling meetings with potential clients

Generating over 120 qualified leads in one year

Oct 2022 - Jun 2024
1 year 9 months
Hybrid

Sales Manager - (HIS-Sales)

edra Media GmbH – Media

Full responsibility for the entire sales process with international clients (sponsors & partners) for 2023 and 2024

Strategic support for the management and cross-department collaboration in event planning, marketing, and operations

Achieved 30% revenue growth and a 38% increase in participant numbers

Sep 2022 - Present
2 years 11 months
Darmstadt, Germany
Hybrid

Sales Freelancer (Sales & Marketing)

HIS – Hassler International Sales

Support for various sales projects on a freelance basis:

Building and managing the entire sales process: from target group analysis and lead generation to customer retention

Successful new customer acquisition in the B2B sector through social selling – including cold calling

Developing and implementing sales strategies in close collaboration with management and product development

Managing key accounts and expanding existing customer relationships through proactive communication and structured follow-up

Creating persuasive sales concepts and delivering effective presentations

Implementing and maintaining a CRM system to automate lead nurturing and performance analysis

Supporting B2B marketing campaigns and events – both online and offline

Increasing brand awareness and visibility through targeted relationship management and strategic networking

Negotiation-level German and English skills

May 2016 - May 2022
6 years 1 month
Frankfurt, Germany
On-site

Various Sales Roles – from Junior to Senior Sales

Intralinks

Position: Senior Account Executive – Germany & Austria (Jan 22 – May 22)

Position: Senior Account Executive (Team Lead – responsible for 2 employees) – Corporate Development (Jan 21 – Dec 21)

Position: Account Executive – M&A and Legal Advisory (Jun 18 – Dec 20)

Position: Sales Associate – DACH (May 16 – May 18)

Tasks and Responsibilities: Acquiring new clients and generating leads through cold calling Client visits and organizing customer events Proactive sales and business development Supporting and implementing marketing campaigns Onboarding new employees Assisting the sales management Collaborating in innovation and taskforce teams Mentoring and guiding junior staff Team leadership After-sales support

Sales Methodology

  • MEDDICC
  • Force Management
Sep 2013 - May 2016
2 years 9 months
Frankfurt, Germany
On-site

MICE Coordinator – Sales Team (DACH & CEE)

The Leading Hotels of the World, Sales Office

Handling MICE inquiries (Meetings, Incentives, Conferences and Events) from the DACH and CEE regions for a global portfolio of over 380 luxury hotels

Building and maintaining client relationships, as well as promoting the brand and partner hotels in the MICE segment

Supporting sales managers with client research, outreach and sales calls

Coordinating the entire process from the first inquiry to event follow-up

Representing the brand and partner hotels at trade shows, roadshows and other industry events

Participating in planning and organizing events such as showcases and exhibitions

Creating revenue reports for the EMEA region

Translating content for the website and marketing materials (English → German)

Summary

Over 12 years of B2B sales experience, including several years in the FinTech sector.

Specialized in complex products and their market launch through clear sales strategies and scalable processes

Broad hands-on experience in sales & strategy:

Inside Sales - SDR (Key) Account Management Team Leadership

Strategic and entrepreneurial thinking: Developing go-to-market plans Integrating customer feedback into product development Optimizing CRM systems with measurable added value

Responsibility for seven-figure revenues – both in a team and independently Working with decision-makers in investment banking, corporate finance, private equity, real estate, law firms, and legal tech companies

International experience:

Working abroad Sales activities in German and international markets Adapting sales strategies to different market mechanisms

Freelancer projects in various industries: media, e-learning, real estate, software – from proposal to partnership

Strong focus on responsibility, strategic thinking, and measurable results

Languages

German
Native
English
Advanced
Spanish
Intermediate
Dutch
Intermediate
French
Elementary
...and 1 more

Education

Oct 2007 - Jun 2010

Higher Vocational School for Hotel Management, Hotel School Southern Wine Route

Assistant for Hotel Management, IHK · Hotel Management · Edenkoben, Germany

Proof of completion can be provided upon request

Sep 2001 - Jun 2007

Carl-Theodor School Schwetzingen

High School Diploma · Economics High School · Schwetzingen, Germany

Economics high school with business administration and economics as core subjects

Proof of completion can be provided upon request

Certifications & licenses

The Power MBA - Online MBA

The Power MBA

Assistant for Hotel Management, Hotel Clerk

IHK

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