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Dirk Limburg

Commercial Director & Retail Media GSA

Dirk Limburg
Munich, Germany

Experience

Mar 2024 - Present
1 year 11 months

Commercial Director & Retail Media GSA

TitanOS Philips CTV

  • Pipeline development and strategic sales growth: Prospect and grow the pipeline of programmatic platforms (DSPs, SSPs, data providers, etc.) that integrate linear and streaming TV.
  • Develop effective sales strategies, channel sponsorships, deliver compelling product demonstrations for Automotive, FMCG, Retail, Travel, Digital Services, etc.
  • Consultative selling and partnership management with content partners (Amazon, Disney, Netflix, etc.) and retail media partners to optimize the use of TV data for targeting, planning, and measurement in omnichannel marketing.
  • Lead cross-functional EU5 team and projects (16 pax), collaborating with business development, marketing, and product teams to align departments, geographies, and tactics for performance and revenue targets.
  • Manage high-value opportunities, cultivate and grow relationships, develop ecosystem partnerships, and share best practices regionally.
  • Build and manage strategic partnerships, including trading agreements and support agencies in creating new revenue streams and media solutions. Create and execute data-driven procedures, bundled offers, and global frameworks to promote expansion.
  • Success: Revenue growth from zero to 1.5 million in 18 months
Jun 2023 - Mar 2024
10 months
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sport.Media.Net

  • Acquire new customers (Automotive, FMCG, Banking, CE, Travel) and maintain existing business relationships with customers and media agencies.
  • Actively sell and sponsor TV and digital media across VOD and Mediathek for the MagentaSport portfolio and manage processes for UEFA regulations in preparing presentations and offers.
  • Achieve quantitative and strategic targets for MagentaSport in coordination with sales and project management.
  • Negotiate and conclude contracts with direct customers and agencies (media, sponsoring).
  • Conduct market and competition analysis and develop adequate sales strategies.
  • Analyze internal sales processes, CRM usage, pipeline management, and control sales processes including forecasting.
  • Control requirement management and provide advisory function for agencies and clients.
May 2022 - May 2023
1 year 1 month

Senior Account Executive

Amazon

  • Provide full funnel Amazon marketing and advertising solutions (online DMP, UCL, Twitch gaming, Freevee, Fire TV, etc.).
  • Set up workshops on growth opportunities, audience insight premium solutions, BFCW, and sponsorships.
  • Manage pipeline and evaluate potential opportunities based on research and data analysis.
  • Build relevant advertising solutions by understanding Amazon's advertising opportunities and tools.
  • Prospect, penetrate, and create new relationships with clients and advertising agencies.
  • Drive deals to closure and retain and grow revenue from existing advertisers.
  • Manage stakeholders across retail, account management, and marketplace.
  • Utilize sales CRM tools to track account information, sales progress, and forecasts.
  • Main clients: Dr. Oetker, Kellog, BEL, August Storck, Lindt.
  • Successes: Yakult €650,000; Kellog €357,000; Storck €285,000; Jeep UCL €157,355; Opel €256,000.
Jun 2019 - Apr 2022
2 years 11 months

Managing Director DACH, Marketing & Sales

Quizduell

  • Market live sport format solutions, programmatic initiatives, social media projects, and organize live events.
  • Responsible for P&L, public relations with agencies, business plan and three-year forecast, and team hiring.
  • Develop sales strategy including conceptual integration, USP with call to action, lead generation, programmatic and performance marketing, social media integration for customer acquisition, lead generation, and media plans.
  • Lead cross-functional, interdisciplinary teams (7 pax) in a remote setup, including coaching.
Jan 2018 - Feb 2019
1 year 2 months

Managing Director & Head Biz-Dev

NetMediaEurope GmbH

  • Organize and lead a B2B team of seven members and manage agency approach across EMEA.
  • Responsible for P&L, hiring, forecasting, sales, lead generation, and development and integration of cooperation networks.
  • Develop new positioning in the IT B2B environment, including event marketing, editorial, and lead generation.
Oct 2015 - Dec 2019
4 years 3 months

Senior Business Dev. Consultant

Future Marketing GmbH

  • Develop e-commerce solutions in B2B and B2C areas for customer retention for agencies, B2B publishers, insurance companies, banks, retail, and green energy customers.
  • Responsible for marketing software solutions for digital strategies, DMP marketing (SaaS), data-driven online marketing (Adtech stack).
  • Evaluate e-commerce solution with GRAVIS to combine online and offline store.
  • Projects and successes: DMP implementation for Deutsche Bahn and tourism associations.
Aug 2012 - Aug 2015
3 years 1 month

Managing Director / Sales Director

Bang & Olufsen

  • Responsible for P&L, sales, marketing, business development, controlling, legal, and accounting.
  • Provide strategic business consulting for the head office on marketing and link between online and offline.
  • Projects and successes: Achieved a 56% increase in turnover by linking online sales with brick-and-mortar stores.
Jan 2010 - May 2012
2 years 5 months

Managing Director

ad2one GmbH

  • Manage and control the sales, business development, marketing, and P&L departments.
  • Lead seven employees and set up sales and portfolio strategy for the DACH market; acquire publishers.
  • Conduct market analysis and acquire international customers (e.g., BBC UK) across UK, US, DACH, AU, PL.
  • Successes: Achieved €2.4 million turnover in first year; increased Ryanair turnover by 150%; scaled WCC app for €75,000 with a betting client.
Apr 2003 - Apr 2009
6 years 1 month

Publishing Director / Head of Sales & Marketing

IDG Business GmbH

  • Managed €5.5 million turnover and led 30 employees in B2B-SMB sector for [link]
  • Responsible for national and international B2B marketing and sales strategy, positioning, and brand management.
  • Oversaw P&L and management of sales, marketing, and digital projects.
  • Projects and successes: Introduced Security Conference in five cities; rebranded TecChannel; increased turnover from €864,000 to €5.5 million; grew international turnover by 75%.

Summary

With over two decades of international „hands on“ B2B and B2C sales | marketing and business dev. experience, I possess a profound understanding of diverse sector needs and market dynamics. As a collaborative team player and leader in remote settings, I have successfully driven quantitative and strategic targets, negotiated high-value contracts, and implemented effective project management strategies.

Recognized for expertise in data-driven online marketing, I bring an analytical mindset, entrepreneurial spirit, and a proven track record of innovative thinking. My KPI-driven approach consistently delivers impactful outcomes, driving revenue growth and fostering strategic relationships.

Skills

  • Leadership Skills
  • Customer Focus
  • Operational Excellence
  • Revenue Growth
  • Sales Motions Mastery
  • Result Driven
  • Strategic Sales Leadership
  • Relationship Mgmt
  • B2b Expert
  • Coaching And Skill Development
  • Continuous Improvement
  • Communication Skills

Languages

German
Advanced
English
Advanced
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