Dirk L. - Commercial Director | Retail Media GSA

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Munich, Germany

Experience

Mar 2024 - Present

1 year 10 months

Commercial Director | Retail Media GSA

TitanOS CTV

Pipeline development and strategic sales growth: Prospect and grow the pipeline of programmatic platforms (DSPs, SSPs, data providers, etc.) that integrate linear and streaming TV
Consultative selling and partnership management with content partners (Amazon, Disney, Netflix, etc.) and retail media partners: Apply consultative selling, leveraging experience with large advertising technology platforms, to optimise the use of TV data for targeting, planning, and measurement in omnichannel marketing.
Leading cross-functional teams & projects: Collaborate with internal teams (Business Development, Marketing, Product) to architect, negotiate, and close large-scale data and analytics deals.
Pipeline and relationship management: Manage high-value opportunities, cultivating and growing relationships with mid-level and senior leadership to drive year-over-year upsell (agencies & clients).
Product feedback and sales strategy: Develop effective sales strategies, secure channel sponsorships, and deliver compelling product demonstrations for Automotive, FMCG, Retail, Travel, Digital Services, etc.

Jun 2023 - Present

2 years 7 months

Germany

Senior Sales Accountant International (Part-time EURO24)

sport.Media.Net (MagentaTV | Dt. Telekom)

Acquisition of new customers (Automotive, FMCG, Banking, CE, etc.) through active outreach, maintaining existing business relationships, and qualified customer care, both directly with customers and through media agencies.
Active sales of TV and digital media spaces (VOD, media library) across the entire MagentaSport portfolio, and process management for UEFA regulations in preparing presentations/offers.
Achieving quantitative and strategic targets for MagentaSport in coordination with sales and project management.
Contract negotiations and closures with direct customers as well as with agencies (media, sponsorship).
Market and competition analysis with the development of appropriate sales strategies (cybernetic planning).
Analysis of internal sales processes, CRM implementation, and management of the sales process including forecasting.
Managing requirements and providing advisory services for agencies and advertisers in media planning.

May 2022 - May 2023

1 year 1 month

Senior Account Executive (Contractor, Project-based)

Amazon Ads

Full-funnel Amazon marketing & advertising solutions (Champions League, Sponsored Ads, Twitch, Freevee, Fire TV).
Set up workshops identifying growth opportunities, Audience Insight Premium solutions, BFCW, Back-to-School, etc.
Evaluate potential opportunities based on research and data analysis (basket, behavior, etc.).
Understand Amazon's advertising opportunities and tools to build relevant ad solutions for advertisers.
Prospect, engage, and establish new relationships with clients and advertising agencies.
Drive deals to closure in a new business environment and retain and grow revenue from existing advertisers.
Stakeholder management with retail, account management, and marketplace teams.
Understand the e-commerce industry and competitive environment, including knowledge of competing products.
Use Sales CRM tools to track all relevant account information, sales progress, and forecasting.
Main clients: Grocery & Beverage (agencies & clients: Dr. Oetker, Kellogg, BEL, August Storck, Lindt & Sprüngli, Yakult, Stockmeyer, etc.), Automotive (Audi, Jeep, Opel), Pet (Vitakraft, Mera, Zooroyal, Zooplus).

Jun 2020 - Apr 2022

1 year 11 months

Germany

Managing Director Germany, Marketing & Sales

Quizduell (ARD TV / mobile app)

Marketing live format solutions, as well as programmatic and social media projects for lead generation.
Develop sales strategy, concept integration, USP with call-to-action, lead generation, programmatic and social media integration for customer acquisition, media plans, and client briefings.
Lead cross-functional, interdisciplinary teams (7 people) in a remote setup, including coaching.
Responsible for the global system for digital data (questions per category) and setup for new formats.
Client footprint: digital services, consumer electronics, FMCG, food delivery, and smart banking.

Jun 2019 - Jun 2020

1 year 1 month

Germany

Director Special Sales (Freelance)

DERTOUR (part of REWE Group)

Cross-media marketing theme worlds (print, online, data, in-store, events).
New format: Integrate relevant partners (B2B and B2C) including products in travel agencies with QR code and sampling.
Hiking and wellness: Mobilise ad partners for online/print catalogs, as well as cross-media integration online (microsite) and lead generation.
Achieved €270,000 with non-tourism clients.
Implemented CRM tool across all REWE tourism brands.

Jan 2018 - Feb 2019

1 year 2 months

Germany

Managing Director & Head of Business Dev.

NetMediaEurope GmbH (IT trade publisher)

Organisation as well as Leading/Coaching 7 B2B Teammember and Agency Approach (EMEA).
P&L, forecast, sales, lead gen, development/integration of cooperation networks.
Developing new positioning in the IT B2B environment / event marketing (B2B) / (editorial, lead gen, sales).
Increased the product portfolio by three IoT/security sales products.
Achieved 425.000€ in the first year.

Oct 2015 - Dec 2019

4 years 3 months

Germany

Senior Business Dev. Consultant (project based)

Future Marketing GmbH

Business consulting of complex digital solutions (SaaS/AIaaS —>based on AI) and digital strategy management.
Development of e-commerce solutions in the B2B and B2C area for customer retention for agencies | B2B publishers | insurance companies | banks | retail | "green energy" customers.
Responsible for marketing SW solutions for digital strategies, DMP marketing (SaaS), data-driven online marketing (Adtech-stack).
Evaluation e-commerce solution with GRAVIS to combine online & offline store sales.
DMP implementation for Deutsche Bahn and tourism associations.

Aug 2012 - Aug 2015

3 years 1 month

Managing Director / Sales Director

Bang & Olufsen

Responsible for P&L, Sales, Marketing, Business Development, Controlling.
Strategic business consulting of the head office for online marketing as well as linking between onlinesales & offline.
Achieved 56% increase in turnover by linking online sales with brick-and-mortar stores.

Jan 2010 - May 2012

2 years 5 months

Germany

Managing Director (10 employees) B2B / B2C Marketing

ad2one GmbH

Management/control of the sales, business development, marketing and P&L departments.
Led 7 employees, Set up sales & portfolio strategy for the DACH market, publisher acquisition to build portfolio.
Market analysis, acquisition of int. customers, e.g. BBC UK (UK, US, DACH, AU, PL).
Achieved 2.4 Mio turnover (1st year).
Increased Ryanair turnover by +150%.
Secured WM App project for 75.000 €.

Apr 2003 - Apr 2009

6 years 1 month

Germany

Publishing Director / Head of Sales & Marketing

IDG Business GmbH (IT trade publisher)

Managed operations with 5.5 m € turnover.
Led 30 employees.
Focused on B2B - SMB market segment.
Responsible national and international B2B marketing / sales strategy, positioning as well as brand management.
P&L and management of sales, marketing, sales, digital projects, etc.
Built external partnership with Spiceworks to represent them into the German market.
Investigation and comprehension of client needs with reference to communicating complicated IT offerings.
Extension of relationships to win and develop European partner network.
Successful development of the client-segment cloud-storage & Iaas/SaaS and Internal consultant management.
Effective revenue planning and weekly management reporting/KPI checks.
Establishing and strengthening business ties with the key decision-makers at top-level management and their partners.
Spiceworks KPIs were successfully presented and enthusiastically communicated during a product launch DACH.
Introduced Security Conference in 5 cities.
Re-Branded TecChannel.
Increased turnover from 864,000 € to 5.5 million €.
Increased international turnover by 75%.

Summary

High level of market knowledge/understanding of needs in various sectors
Team player with a leading attitude, interdisciplinary in a remote setup
Communication talent with coaching experience ("connector") and many years of expertise in national/international B2B & B2C sales/marketing environments
Management consulting in the following areas: Sales/Marketing (SaaS/AIaaS & online & mobile apps & social) | Team Leadership | Business Development | Marketing | Market Analysis
Tight project management to achieve objectives | In-depth know-how of data-driven online marketing
Analytical | entrepreneurial | convincing | "out-of-the-box thinker" | KPI driven