Dirk Limburg - Commercial Director & Retail Media GSA

Q: Where is Dirk based?

Dirk is based in Munich, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Dirk speak?

Dirk speaks the following languages: German (Advanced), English (Advanced) .

Q: How many years of experience does Dirk have?

Dirk has at least 21 years of experience. During this time, Dirk has worked in at least 8 different roles and for 9 different companies . The average length of individual experience is 2 years and 4 months . Note that Dirk may not have shared all experience and actually has more experience.

Q: What is Dirk's latest experience?

Dirk's most recent position is Commercial Director & Retail Media GSA at TitanOS Philips CTV .

Q: What companies has Dirk worked for in recent years?

In recent years, Dirk has worked for TitanOS Philips CTV , sport.Media.Net , Amazon , and Quizduell .

Q: Which industries is Dirk most experienced in?

Dirk is most experienced in industries like Media, Entertainment and Publishing , Advertising , and Information Technology (IT) . Dirk also has some experience in Professional Services and Retail .

Q: Which business areas is Dirk most experienced in?

Dirk is most experienced in business areas like Marketing , Sales , and Strategy and Planning . Dirk also has some experience in Business Intelligence , Product Development , and Finance .

Q: Which industries has Dirk worked in recently?

Dirk has recently worked in industries like Media, Entertainment and Publishing and Advertising .

Q: Which business areas has Dirk worked in recently?

Dirk has recently worked in business areas like Marketing , Sales , and Strategy and Planning .

Recommended expert

Munich, Germany

Experience

Mar 2024 - Present

2 years

Commercial Director & Retail Media GSA

TitanOS Philips CTV

Pipeline development and strategic sales growth: Prospect and grow the pipeline of programmatic platforms (DSPs, SSPs, data providers, etc.) that integrate linear and streaming TV.
Develop effective sales strategies, channel sponsorships, deliver compelling product demonstrations for Automotive, FMCG, Retail, Travel, Digital Services, etc.
Consultative selling and partnership management with content partners (Amazon, Disney, Netflix, etc.) and retail media partners to optimize the use of TV data for targeting, planning, and measurement in omnichannel marketing.
Lead cross-functional EU5 team and projects (16 pax), collaborating with business development, marketing, and product teams to align departments, geographies, and tactics for performance and revenue targets.
Manage high-value opportunities, cultivate and grow relationships, develop ecosystem partnerships, and share best practices regionally.
Build and manage strategic partnerships, including trading agreements and support agencies in creating new revenue streams and media solutions. Create and execute data-driven procedures, bundled offers, and global frameworks to promote expansion.
Success: Revenue growth from zero to 1.5 million in 18 months

Jun 2023 - Mar 2024

10 months

sport.Media.Net

Acquire new customers (Automotive, FMCG, Banking, CE, Travel) and maintain existing business relationships with customers and media agencies.
Actively sell and sponsor TV and digital media across VOD and Mediathek for the MagentaSport portfolio and manage processes for UEFA regulations in preparing presentations and offers.
Achieve quantitative and strategic targets for MagentaSport in coordination with sales and project management.
Negotiate and conclude contracts with direct customers and agencies (media, sponsoring).
Conduct market and competition analysis and develop adequate sales strategies.
Analyze internal sales processes, CRM usage, pipeline management, and control sales processes including forecasting.
Control requirement management and provide advisory function for agencies and clients.

May 2022 - May 2023

1 year 1 month

Senior Account Executive

Amazon

Provide full funnel Amazon marketing and advertising solutions (online DMP, UCL, Twitch gaming, Freevee, Fire TV, etc.).
Set up workshops on growth opportunities, audience insight premium solutions, BFCW, and sponsorships.
Manage pipeline and evaluate potential opportunities based on research and data analysis.
Build relevant advertising solutions by understanding Amazon's advertising opportunities and tools.
Prospect, penetrate, and create new relationships with clients and advertising agencies.
Drive deals to closure and retain and grow revenue from existing advertisers.
Manage stakeholders across retail, account management, and marketplace.
Utilize sales CRM tools to track account information, sales progress, and forecasts.
Main clients: Dr. Oetker, Kellog, BEL, August Storck, Lindt.
Successes: Yakult €650,000; Kellog €357,000; Storck €285,000; Jeep UCL €157,355; Opel €256,000.

Jun 2019 - Apr 2022

2 years 11 months

Managing Director DACH, Marketing & Sales

Quizduell

Market live sport format solutions, programmatic initiatives, social media projects, and organize live events.
Responsible for P&L, public relations with agencies, business plan and three-year forecast, and team hiring.
Develop sales strategy including conceptual integration, USP with call to action, lead generation, programmatic and performance marketing, social media integration for customer acquisition, lead generation, and media plans.
Lead cross-functional, interdisciplinary teams (7 pax) in a remote setup, including coaching.

Jan 2018 - Feb 2019

1 year 2 months

Managing Director & Head Biz-Dev

NetMediaEurope GmbH

Organize and lead a B2B team of seven members and manage agency approach across EMEA.
Responsible for P&L, hiring, forecasting, sales, lead generation, and development and integration of cooperation networks.
Develop new positioning in the IT B2B environment, including event marketing, editorial, and lead generation.

Oct 2015 - Dec 2019

4 years 3 months

Senior Business Dev. Consultant

Future Marketing GmbH

Develop e-commerce solutions in B2B and B2C areas for customer retention for agencies, B2B publishers, insurance companies, banks, retail, and green energy customers.
Responsible for marketing software solutions for digital strategies, DMP marketing (SaaS), data-driven online marketing (Adtech stack).
Evaluate e-commerce solution with GRAVIS to combine online and offline store.
Projects and successes: DMP implementation for Deutsche Bahn and tourism associations.

Aug 2012 - Aug 2015

3 years 1 month

Managing Director / Sales Director

Bang & Olufsen

Responsible for P&L, sales, marketing, business development, controlling, legal, and accounting.
Provide strategic business consulting for the head office on marketing and link between online and offline.
Projects and successes: Achieved a 56% increase in turnover by linking online sales with brick-and-mortar stores.

Jan 2010 - May 2012

2 years 5 months

Managing Director

ad2one GmbH

Manage and control the sales, business development, marketing, and P&L departments.
Lead seven employees and set up sales and portfolio strategy for the DACH market; acquire publishers.
Conduct market analysis and acquire international customers (e.g., BBC UK) across UK, US, DACH, AU, PL.
Successes: Achieved €2.4 million turnover in first year; increased Ryanair turnover by 150%; scaled WCC app for €75,000 with a betting client.

Apr 2003 - Apr 2009

6 years 1 month

Publishing Director / Head of Sales & Marketing

IDG Business GmbH

Managed €5.5 million turnover and led 30 employees in B2B-SMB sector for [link]
Responsible for national and international B2B marketing and sales strategy, positioning, and brand management.
Oversaw P&L and management of sales, marketing, and digital projects.
Projects and successes: Introduced Security Conference in five cities; rebranded TecChannel; increased turnover from €864,000 to €5.5 million; grew international turnover by 75%.

Summary

With over two decades of international „hands on“ B2B and B2C sales | marketing and business dev. experience, I possess a profound understanding of diverse sector needs and market dynamics. As a collaborative team player and leader in remote settings, I have successfully driven quantitative and strategic targets, negotiated high-value contracts, and implemented effective project management strategies.

Recognized for expertise in data-driven online marketing, I bring an analytical mindset, entrepreneurial spirit, and a proven track record of innovative thinking. My KPI-driven approach consistently delivers impactful outcomes, driving revenue growth and fostering strategic relationships.

Skills

Leadership Skills
Customer Focus
Operational Excellence
Revenue Growth
Sales Motions Mastery
Result Driven
Strategic Sales Leadership
Relationship Mgmt
B2b Expert
Coaching And Skill Development
Continuous Improvement
Communication Skills

Languages

German

Advanced

English

Advanced

Profile

Created

April 2023

Last Update

November 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Dirk based?

Dirk is based in Munich, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Dirk speak?

Dirk speaks the following languages: German (Advanced), English (Advanced).

How many years of experience does Dirk have?

Dirk has at least 21 years of experience. During this time, Dirk has worked in at least 8 different roles and for 9 different companies. The average length of individual experience is 2 years and 4 months. Note that Dirk may not have shared all experience and actually has more experience.

What roles would Dirk be best suited for?

Based on recent experience, Dirk would be well-suited for roles such as: Commercial Director & Retail Media GSA, Senior Account Executive, Managing Director DACH, Marketing & Sales.

What is Dirk's latest experience?

Dirk's most recent position is Commercial Director & Retail Media GSA at TitanOS Philips CTV.

What companies has Dirk worked for in recent years?

In recent years, Dirk has worked for TitanOS Philips CTV, sport.Media.Net, Amazon, and Quizduell.

Which industries is Dirk most experienced in?

Dirk is most experienced in industries like Media, Entertainment and Publishing, Advertising, and Information Technology (IT). Dirk also has some experience in Professional Services and Retail.

Which business areas is Dirk most experienced in?

Dirk is most experienced in business areas like Marketing, Sales, and Strategy and Planning. Dirk also has some experience in Business Intelligence, Product Development, and Finance.

Which industries has Dirk worked in recently?

Dirk has recently worked in industries like Media, Entertainment and Publishing and Advertising.

Which business areas has Dirk worked in recently?

Dirk has recently worked in business areas like Marketing, Sales, and Strategy and Planning.

What is the availability of Dirk?

Dirk is immediately available full-time for suitable projects.

What is the rate of Dirk?

Dirk's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.