Dirk L. - Commercial Director | Retail Media GSA

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Munich, Germany

Experience

Mar 2024 - Present

1 year 7 months

Commercial Director | Retail Media GSA

TitanOS CTV

Pipeline development and strategic sales growth: prospect and grow the pipeline of programmatic platforms (DSPs, SSPs, data providers, etc.) that integrate linear and streaming TV
Consultative selling and partnership management with content partners (Amazon, Disney, Netflix, etc.) and retail media partners: apply consultative selling, leveraging experience with large ad tech platforms to optimize the use of TV data for targeting, planning, and measurement in omnichannel marketing
Leading cross-functional teams and projects: collaborate with Business Development, Marketing, and Product to design, negotiate, and close large-scale data and analytics deals
Pipeline and relationship management: manage high-value opportunities, cultivate and grow relationships with mid-level and senior leaders to drive year-over-year upsell (agencies and clients)
Product feedback and sales strategy: develop effective sales strategies, secure channel sponsorships, and deliver compelling product demonstrations for automotive, FMCG, retail, travel, digital services, and more

Jun 2023 - Present

2 years 4 months

Germany

Senior Sales Accountant Int. (part-time EURO24)

sport.Media.Net (MagentaTV | Dt. Telekom)

Acquisition of new customers (automotive, FMCG, banking, consumer electronics, etc.) through active outreach, maintaining existing relationships, and qualified customer care, both direct clients and media agencies
Active sales of TV and digital ad space (VOD, media library) across the MagentaSport portfolio and process management for UEFA regulation compliance, including preparing presentations and offers
Meeting quantitative and strategic targets for MagentaSport in coordination with sales and project management
Contract negotiations and closings with direct clients and agencies (media and sponsorship)
Market and competitor analysis with development of appropriate sales strategies (cybernetic planning)
Analysis of internal sales processes, CRM introduction, and sales process control including forecasting
Managing requirements and advisory services for agencies and advertisers

May 2022 - May 2023

1 year 1 month

Senior Account Executive (Contractor, project based)

Amazon Ads

Full-funnel Amazon marketing and advertising solutions (Champions League, Sponsored Ads, Twitch, Freevee, Fire TV)
Set up workshops on growth opportunities: Audience Insight Premium solutions, Black Friday/Cyber Monday, Back to School, etc.
Evaluate potential opportunities through research and data analysis (basket, behavior, etc.)
Understand Amazon's ad offerings and tools to build relevant solutions for advertisers
Prospect, penetrate, and build new relationships with clients and ad agencies
Drive deals to close in a new business environment and retain and grow revenue from existing advertisers
Stakeholder management with retail, account management, and marketplace teams
Understand the e-commerce industry and competitive landscape, including knowledge of rival products
Use CRM tools to track all relevant account information, sales progress, and forecasts
Main clients: Grocery & Beverage (agencies & clients: Dr. Oetker, Kellogg, BEL, August Storck, Lindt & Sprüngli, Yakult, Stockmeyer, etc.), Automotive (Audi, Jeep, Opel), Pet (Vitakraft, Mera, Zooroyal, Zooplus)

Jun 2020 - Apr 2022

1 year 11 months

Germany

Managing Director Germany, Marketing & Sales

Quizduell (ARD TV / Mobile App)

Marketing live format solutions, programmatic and social media projects, and lead generation
Developing sales strategy: conceptual integration, USP with call to action, lead generation, programmatic and social media integration, media plans, and client briefings
Leading cross-functional, interdisciplinary teams (7 people) in a remote setup, including coaching
Responsible for global digital data system (questions by category) and setup for new formats
Client footprint: digital services, consumer electronics, FMCG, food delivery, and smart banking

Jun 2019 - Jun 2020

1 year 1 month

Germany

Director Special Sales (freelance)

DERTOUR (part of REWE Group)

Cross-media marketing theme worlds (print, online, data, in-store, events)
New format: integration of relevant partners (B2B and B2C) and products in travel agencies using QR codes and sampling
Hiking/Wellness: mobilizing ad partners for online and print catalogs, plus cross-media integration online (microsite) and lead generation
Generated €270,000 with non-touristic clients
Implemented a CRM tool across all REWE touristic brands

Jan 2018 - Feb 2019

1 year 2 months

Germany

Managing Director & Head of Business Development

NetMediaEurope GmbH (IT Trade Publisher)

Organized and led/coached a 7-person B2B team and agency approach (EMEA)
Managed P&L, forecasting, sales, lead generation, and development/integration of cooperation networks
Developed new positioning in the IT B2B market, event marketing (B2B), editorial, lead generation, and sales
Expanded the product portfolio with three IoT/security sales products
Achieved €425,000 in the first year

Oct 2015 - Dec 2019

4 years 3 months

Germany

Senior Business Development Consultant (project based)

Future Marketing GmbH

Business consulting on complex digital solutions (SaaS/AIaaS based on AI) and digital strategy management
Developed e-commerce solutions for B2B and B2C customer retention for agencies, B2B publishers, insurance companies, banks, retail, and "green energy" clients
Responsible for marketing software solutions for digital strategies, DMP marketing (SaaS), and data-driven online marketing (adtech stack)
Evaluated an e-commerce solution with GRAVIS to combine online and offline store sales
Implemented DMP for Deutsche Bahn and tourism associations

Aug 2012 - Aug 2015

3 years 1 month

Managing Director / Sales Director

Bang & Olufsen

Responsible for P&L, sales, marketing, business development, and controlling
Strategic business consulting for headquarters on online marketing and linking online sales with offline stores
Achieved a 56% increase in turnover by integrating online sales with brick-and-mortar stores

Jan 2010 - May 2012

2 years 5 months

Germany

Managing Director (10 employees) B2B / B2C Marketing

ad2one GmbH

Managed sales, business development, marketing, and P&L departments
Led 7 employees, set up sales and portfolio strategy for the DACH market, and acquired publishers to build the portfolio
Conducted market analysis and acquired international clients, e.g. BBC UK (UK, US, DACH, AU, PL)
Achieved €2.4 million turnover in the first year
Increased Ryanair turnover by 150%
Secured WM App project for €75,000

Apr 2003 - Apr 2009

6 years 1 month

Germany

Publishing Director / Head of Sales & Marketing

IDG Business GmbH (IT Trade Publisher)

Managed operations with €5.5 million turnover
Led 30 employees
Focused on the B2B SMB market segment
Responsible for national and international B2B marketing and sales strategy, positioning, and brand management
Managed P&L, sales, marketing, and digital projects
Established external partnership with Spiceworks for representation in the German market
Researched and understood client needs to communicate complex IT offerings
Expanded relationships to build a European partner network
Successfully developed the cloud storage & IaaS/SaaS client segment and internal consulting
Executed effective revenue planning and weekly management reporting/KPI checks
Built and strengthened business ties with top-level decision-makers and their partners
Presented and promoted Spiceworks KPIs enthusiastically during DACH product launch
Launched Security Conference in 5 cities
Rebranded TecChannel
Increased turnover from €864,000 to €5.5 million
Grew international turnover by 75%

Summary

High level of market knowledge and understanding of needs in various sectors
Team player with a leadership attitude, interdisciplinary in a remote setup
Communication talent with coaching experience ("connector") and many years of expertise in national/international B2B & B2C sales and marketing
Management consulting in: Sales/Marketing (SaaS/AIaaS & Online & Mobile App & Social) | Team Leadership | Business Development | Marketing | Market Analysis
Rigorous project management to achieve objectives | In-depth know-how of data-driven online marketing
Analytical | entrepreneurial | persuasive | "out-of-the-box thinker" | KPI driven