Kian G. - Consultant and Interim Manager

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Munich, Germany

Experience

Aug 2017 - Present

8 years 5 months

Munich, Germany

Consultant and Interim Manager

COGITREE GmbH

Marketing and sales consulting for technology-driven companies and startups
Interim management as managing director, marketing or sales director
Development and implementation of marketing strategies incl. CI/CD
Strategic and operational sales responsibility
Mainly working for brand-driven companies and agencies, e.g., Porsche, Zerone
Revenue responsibility > 0.5 MEUR
Employee responsibility 3 FTE
Definition and successful acquisition of customers in a new market segment for a full CGI company
Restructuring of an AdTech company including repositioning of the brand
Development of a media model and execution of a climate activation campaign for UNEP

Jun 2013 - Jul 2017

4 years 2 months

Stuttgart, Germany

Founder and Managing Partner

Brandextend GmbH & Co. KG

Consulting and execution of projects for brand extensions in the areas of brand partnerships, license management, and independent product developments for clients such as Bentley, Jaguar Land Rover, Škoda, and Karl Lagerfeld
Consulting and operational responsibility in brand management, product range, design, packaging, marketing communications, and sales
Revenue responsibility > 3 MEUR
Employee responsibility > 10 FTE
Successful acquisition of more than 5 contracts with a duration of over 18 months
Establishment of an agency in a niche market with organic growth
Successful sale of shares

May 2010 - May 2013

3 years 1 month

Hamburg, Germany

Client Services Director

BBDO Worldwide und BBDO Proximity

Led international client management for Mercedes-Benz across 35 markets and Smart across 15 markets, with over 350 employees in total
Coordinated the BBDO network for adapting and executing international campaigns aiming for cost savings through synergies
Revenue responsibility > 45 MEUR
Employee responsibility > 5 FTE
Achieved cost savings of over 25% for the client through defined synergies
Extended the agency contract with Mercedes-Benz by another 2 years
Won the pitch as lead creative agency for Smart

Dec 2008 - Apr 2010

1 year 5 months

St. Gallen, Switzerland

Director Marketing and Sales

KELLAS/ Innovation Management AG

Developed a subscription business model for cat food in Switzerland
Defined and developed a brand strategy for a premium cat food product line
Selected and managed agencies and took responsibility for media strategy and planning
Employee responsibility 3 FTE
Launched organic cat food as a complement to conventional cat food
Increased revenue from 0.5 to over 3 MEUR
Reached break-even within less than 18 months

Jun 2007 - Nov 2008

1 year 6 months

Bietigheim-Bissingen, Germany

Head of Product and License Management for Home and Electronics/ Interim Director of Product and License Management

Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG

Strategic planning and development of the product portfolio and development of new business areas
Planning and execution of international marketing activities and ensuring consistent brand management
Revenue responsibility > 10 MEUR
Employee responsibility > 3 FTE
Developed and successfully closed the first real estate license for Porsche Design
Adjusted the license portfolio and terminated unprofitable license agreements (> 50% of all agreements)

Mar 2002 - May 2007

5 years 3 months

Munich, Germany

Management Consultant

Accenture GmbH

Developed and implemented CRM strategies focusing on the telecommunications industry
Managed and executed process optimization and organizational development projects
Provided change management and training to clients and employees
Worked exclusively with clients in the telecommunications and high-tech sectors
Implemented a customer loyalty program for a leading telecommunications provider in Germany
Optimized processes and increased efficiency for an international mobile operator
Led training programs for client employees

May 2000 - Feb 2002

1 year 10 months

Munich, Germany

Executive Board Assistant

PbS AG

Created board presentations and decision papers
Coordinated project managers and prepared project updates
Developed and marketed a content study for the mobile market based on our own research

Jan 1992 - Apr 2000

8 years 4 months

Ingolstadt, Germany

Founder

Maaßarbeit GbR

Developed corporate identity and corporate design for mid-sized companies
Designed and produced all kinds of print materials and websites
Created a new logo for the Faculty of Business and Economics at the Catholic University of Eichstätt-Ingolstadt
Designed and built the first website for the Golf Management Association of Germany

Summary

Manager and consultant with a passion for marketing and digital solutions
Successful in leading and managing international projects, campaigns and brands
Industry focus on automotive, tech and telecommunications
Collaborative leadership style combined with consistent performance management
Extensive experience in building and developing brands as well as creating customer-focused brand experiences
Analytical-strategic mindset and hands-on mentality in project execution