Kian Ghanai
Consultant and Interim Manager
Consultant and Interim Manager
COGITREE GmbH
Marketing and sales consulting for technology-driven companies and startups
Interim management as CEO, marketing director, or sales director
Development and implementation of marketing strategies including CI/CD
Strategic and operational sales responsibility
Mainly working for brand-driven companies and agencies, e.g., Porsche, Zerone
Revenue responsibility > €0.5M
Team responsibility 3 FTE
Defined and successfully acquired customers in a new market segment for a full-CGI company
Restructured an AdTech company including brand repositioning
Developed a media model and implemented a climate activation campaign for UNEP
Founder and Managing Partner
Brandextend GmbH & Co. KG
Consulting and executing brand extension projects in brand collaborations, licensing management, and independent product development for clients like Bentley, Jaguar Land Rover, Škoda, and Karl Lagerfeld
Advisory and operational responsibility in brand management, product range, design, packaging, marketing communications, and sales
Revenue responsibility > €3M
Team responsibility > 10 FTE
Successfully secured more than 5 contracts with a term of over 18 months
Established an agency in a niche market with organic growth
Successful sale of equity stake
Client Services Director
BBDO Worldwide and BBDO Proximity
Led international client management for Mercedes-Benz in 35 markets and Smart in 15 markets, overseeing over 350 employees
Coordinated the BBDO network to adapt and execute international campaigns, aiming to save costs through synergies
Revenue responsibility > €45M
Team responsibility > 5 FTE
Achieved cost savings of over 25% for the client through defined synergies
Extended Mercedes-Benz agency contract by 2 years
Won the pitch as the lead creative agency for Smart
Director Marketing and Sales
KELLAS/ Innovation Management AG
Developed a subscription business model for cat food in Switzerland
Defined and developed a brand strategy for a premium cat food line
Selected and managed agencies, and oversaw media strategy and planning
Team responsibility 3 FTE
Launched organic cat food as a complement to conventional cat food
Increased revenue from €0.5M to over €3M
Reached break-even in under 18 months
Head of Product and License Management for Home and Electronics / Interim Director of Product and License Management
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
Strategically planned and developed the product portfolio and new business areas
Planned and executed international marketing activities and ensured consistent brand management
Revenue responsibility > €10M
Team responsibility > 3 FTE
Developed and closed the first real estate license for Porsche Design
Adjusted the license portfolio and terminated unprofitable license agreements (>50% of all contracts)
Management Consultant
Accenture GmbH
Developed and implemented CRM strategies focusing on the telecommunications industry
Managed and executed process optimization and organizational development projects
Change management and training for clients and employees
Worked exclusively for clients in telecom and high-tech
Implemented a customer loyalty program for a leading telecom provider in Germany
Optimized processes and increased efficiency for an international mobile operator
Led training programs for client staff
Board Assistant
PbS AG
Prepared board presentations and decision documents
Coordinated project managers and prepared project updates
Developed and marketed a content study for the mobile communications market based on in-house research
Founder
Maaßarbeit GbR
Developed corporate identity and corporate design for mid-sized companies
Designed and produced print materials of all kinds and websites
Created a new logo for the Faculty of Business Administration at the Catholic University of Eichstätt-Ingolstadt
Planned and launched the first website for the German Golf Management Association
- Executive and consultant passionate about marketing and digital solutions
- Successful in leading and managing international projects, campaigns, and brands
- Industry focus on automotive, tech, and telecommunications
- Collaborative leadership style combined with consistent performance management
- Extensive experience building and evolving brands and creating customer-relevant brand experiences
- Analytical-strategic mindset and hands-on approach to project execution
Catholic University of Eichstätt-Ingolstadt
Diploma in Business Administration, Marketing and International Management · Business Administration · Ingolstadt, Germany
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