Recommended expert

Iris Marr

Immuno-Oncology Assignment

Iris Marr
Munich, Germany

Experience

Jan 2025 - Present
1 year 1 month
Munich, Germany

Interim Manager

MARR INTERIM

  • Oncology-wide tasks: coordination of Q4 brand planning including campaign planning for 2026
  • Cross-oncology material updates in Q4 and preparation of campaign assets for Q1 2026 (e.g. special publication, info library contribution, smaller assets, podcast, website)
  • Revision and approval of care materials including print ordering and creation of a materials overview in coordination with Medical and Regulatory Affairs (brochures for various indications)
  • Preparation of congress planning including alignment of booth concept with the congress agency and internal planning of participants and hotel bookings
Sep 2021 - Dec 2024
3 years 4 months
Munich, Germany

Senior Brand & Customer Manager BU Oncology

MSD SHARP & DOHME Deutschland GmbH

  • Launch of Keytruda® for stage II melanoma in June 2022
  • Led the cross-functional/agile indication team in preparation and launch
  • Planned, implemented and iterated strategies and measures to secure sales and revenue within the goals set out in the marketing plans
  • Responsible for sales and revenue planning, analysis and budget planning
  • Main contact for the German patient program "Expertenrat" for melanoma patients
  • Initiated quantitative and qualitative market analyses and market research studies
  • Developed innovative, target group-specific omnichannel marketing campaigns through field force, training events, congresses & symposia as well as digital channels
  • Collaborated with scientific leaders and internal stakeholders, and coordinated and conducted training and continuing education for the field force
Jun 2016 - Aug 2021
5 years 3 months
Munich, Germany

European Brand Director Cardiovascular

DAIICHI SANKYO Europe GmbH

  • Developed a patient advocacy concept
  • Managed licensing partner collaborations for country activities and oversaw the implementation of their marketing activities
  • Led international congress initiatives: identified opportunities and developed tactics for different customer types according to the individual customer journey across analog and digital channels
  • Aligned investments within cross-functional teams for a concerted approach
  • Led the European Efient® core team within a matrix organization, handling relaunch strategy and key messages
Jan 2015 - May 2016
1 year 5 months
Munich, Germany

Director Stakeholder Management

DAIICHI SANKYO Europe GmbH

  • Developed a white paper and adherence programs according to international standards and guidelines in collaboration with scientific societies (AA, AFA, SIPREC)
  • Collaborated with the European Commission as part of the Scientific Research and Advocacy on Adherence (SRAA) Group
  • Provided scientific support for the development of patient-friendly packaging: awarded the HCPC Europe Columbus Award 2016
Mar 2013 - Dec 2014
1 year 10 months
Munich, Germany

Director International Brand Management Hypertension

DAIICHI SANKYO Europe GmbH

  • Developed the European brand strategy and European brand plan (strategic intent, critical success factors, key performance indicators)
  • Designed and implemented marketing activities
  • Coordinated the European marketing strategy in collaboration with European subsidiaries
  • Led European internal meetings such as steering committees, interdisciplinary brand teams and country marketing workshops
  • Collaborated with the global brand team and oversaw country activities
Jul 2011 - Feb 2013
1 year 8 months
Munich, Germany

Director, International Brand Management Edoxaban (Phase III Anticoagulant)

DAIICHI SANKYO Europe GmbH

  • Development and coordination of digital concepts for the brand
  • Building and maintaining clinical trial websites for healthcare professionals
  • Methods for obtaining opt-ins from doctors
Oct 2010 - Jun 2011
9 months
Munich, Germany

Vice Director, Digital Manager Portfolio

DAIICHI SANKYO Europe GmbH

  • Development of the e-strategy for the Commercial Operations department
  • Implementation of a centralized CRM system as the hub for all customer interactions
  • Coordinated approach to the approval process in Europe and subsidiaries
  • Domain reservation process for global websites and blueprint for European and subsidiary websites
May 2008 - Sep 2010
2 years 5 months
Munich, Germany

Vice Director, International Brand Management Evista®

DAIICHI SANKYO Europe GmbH

  • Management and support of pan-European subsidiaries and license partners
  • Development of a relaunch strategy and a communication guide
  • Establishment of an internal communication platform
  • Direct marketing concept: websites for patients and healthcare professionals in multiple languages
  • Communication strategy with quarterly press releases, vodcasts, and background reports
  • Europe-wide patient education program with the University of Cambridge and IOF
  • Collaboration on evaluating field force effectiveness, segmentation, and target audience engagement
  • Review and evaluation of the breast cancer indication expansion for Europe
Jan 2005 - Apr 2008
3 years 4 months
Munich, Germany

Vice Director, Strategic Marketing, Prelaunch Activities Prasugrel

DAIICHI SANKYO Europe GmbH

  • Development of the European brand strategy and the European brand plan (strategic intent, critical success factors, key performance indicators)
  • Design and implementation of the marketing mix for pre-launch activities
  • Coordination of the European marketing strategy with the global co-promotion partner
  • Leading European meetings such as steering committee, interdisciplinary brand team, and country marketing workshops
  • Collaboration with the Global Brand Team and oversight of country activities
Oct 1999 - Dec 2004
5 years 3 months
Monheim am Rhein, Germany

Marketing Manager, International Marketing, Cardiovascular Portfolio

Schwarz Pharma AG

  • Organization of scientific symposia and facilitation of workshops for subsidiaries and license partners
  • Budget responsibility and control
  • Creation of product-related newsletters
  • Management and evaluation of international studies in collaboration with a CRO
  • Development of various marketing materials such as brochures, product information sheets, and CD-ROMs
  • Support for subsidiaries and license partners with marketing materials and promotional items
  • Design and management of exhibition booths at international congresses
  • Coordination of publications and poster presentations
  • Strategic life-cycle management
  • Concept development and project management of the online literature service CardioMail.org and related websites
  • Introduction of electronic customer relationship management (eCRM)
Jan 1998 - Sep 1999
1 year 9 months
Munich, Germany

Medical Manager

Sanofi Winthrop GmbH

  • Collaboration on the medical launch of the oral antidiabetic Diastabol® in Germany (world's first launch)
  • Preparation of medical-scientific texts and secondary professional literature
  • Preparation, planning, and coordination of observational studies and investigator-initiated trials, as well as the creation of medical final study reports
  • Handling medical inquiries from HCPs and patients
  • Collaboration with Regulatory Affairs and Pharmacovigilance
  • Identification and cultivation of key opinion leaders
  • Planning and conducting field staff training, presentations, and congress participation
  • Creation of German SPCs and PILs as well as experience reports
  • Responsibility for regulatory approval and quality assurance

Summary

Experienced specialist in ethical product management and strategic marketing.

I am an interim manager with over 20 years of customers experience in the pharmaceutical industry.

I help pharmaceutical, biotech and life science companies to overcome personnel bottlenecks and strategic challenges - be it during product launches, important projects or in transition phases.

With my deep professional expertise and quick learning curve, I take on responsibility for complex marketing and management tasks and offer customized, sustainable solutions that ensure the success of their products and improve the lives of patients.

Skills

Competencies

  • More Than 20 Years Of Healthcare Experience Mainly In Marketing, Brand Management And Medico-marketing
  • Experience In And Support Of Successfully Launching Multiple Products
  • Significant Hands-on Experience In Working Within Agile, Cross-functional, And International Teams On Global, Regional And National Level
  • Specific Experience And Expertise In Relevant Therapeutic Area Such As Cardiovascular, Diabetes Osteoporosis, Oncology, Dermatology, Cns, Nutritional Supplements, Urology

Technical Skills

  • Experienced User Of Microsoft Computer Programs And Applications, Sophisticated Company Databases And Programs, As Well As World Wide Web

Social Skills

  • Living And Working With Other People, In Multicultural Environments, In Positions, Where Communication Is Important And Situations Where Teamwork Is Essential
  • Impeccable Conduct With Superiors, Colleagues And Clients
  • Experienced With Multinational Business Environment, Experience In Leading Within A Matrix Organisation, Very Communicative
  • Sociable, Use My Numerous Connections To Promote The Company Targets, Keep Myself Constantly Informed About New Developments
  • Excellent Specialist Knowledge And Use It For The Benefit Of The Teams And Business Processes

Organisational Skills

  • Coordination And Administration Of People, Projects And Budgets; At Work, During Voluntary Work (For Example During Voluntary Work I.e. Parents' Representative At School, Afternoon Care) And At Home.
  • Highly Target-focused, Result-oriented As Well As Identified With Company, Also Flexible In Order To Achieve Goals And Objectives.
  • Work In A Proactive Manner, Demonstrates Motivation, Diligence And Reliability.
  • Result-oriented, Pragmatic And Solution Driven Approach
  • Prove Of Resilience Even In Stressful Situations.

Languages

German
Native
English
Advanced
Spanish
Elementary
French
Elementary

Education

Apr 2003 - Apr 2005

University of Witten Herdecke

Expert of Pharmaceutical Medicine · Pharmaceutical Medicine · Witten, Germany

Oct 1994 - Nov 1997

Institute for Pharmacology and Toxicology

Ph.D. · Pharmacology and Toxicology · Bonn, Germany

Apr 1989 - May 1994

Rheinische Friedrich-Wilhelm’s-University Bonn

Degree in Pharmacy · Pharmacy · Bonn, Germany

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