Iris Marr
Immuno-Oncology Assignment
Experience
Interim Manager
MARR INTERIM
- Oncology-wide tasks: coordination of Q4 brand planning including campaign planning for 2026
- Cross-oncology material updates in Q4 and preparation of campaign assets for Q1 2026 (e.g. special publication, info library contribution, smaller assets, podcast, website)
- Revision and approval of care materials including print ordering and creation of a materials overview in coordination with Medical and Regulatory Affairs (brochures for various indications)
- Preparation of congress planning including alignment of booth concept with the congress agency and internal planning of participants and hotel bookings
Senior Brand & Customer Manager BU Oncology
MSD SHARP & DOHME Deutschland GmbH
- Launch of Keytruda® for stage II melanoma in June 2022
- Led the cross-functional/agile indication team in preparation and launch
- Planned, implemented and iterated strategies and measures to secure sales and revenue within the goals set out in the marketing plans
- Responsible for sales and revenue planning, analysis and budget planning
- Main contact for the German patient program "Expertenrat" for melanoma patients
- Initiated quantitative and qualitative market analyses and market research studies
- Developed innovative, target group-specific omnichannel marketing campaigns through field force, training events, congresses & symposia as well as digital channels
- Collaborated with scientific leaders and internal stakeholders, and coordinated and conducted training and continuing education for the field force
European Brand Director Cardiovascular
DAIICHI SANKYO Europe GmbH
- Developed a patient advocacy concept
- Managed licensing partner collaborations for country activities and oversaw the implementation of their marketing activities
- Led international congress initiatives: identified opportunities and developed tactics for different customer types according to the individual customer journey across analog and digital channels
- Aligned investments within cross-functional teams for a concerted approach
- Led the European Efient® core team within a matrix organization, handling relaunch strategy and key messages
Director Stakeholder Management
DAIICHI SANKYO Europe GmbH
- Developed a white paper and adherence programs according to international standards and guidelines in collaboration with scientific societies (AA, AFA, SIPREC)
- Collaborated with the European Commission as part of the Scientific Research and Advocacy on Adherence (SRAA) Group
- Provided scientific support for the development of patient-friendly packaging: awarded the HCPC Europe Columbus Award 2016
Director International Brand Management Hypertension
DAIICHI SANKYO Europe GmbH
- Developed the European brand strategy and European brand plan (strategic intent, critical success factors, key performance indicators)
- Designed and implemented marketing activities
- Coordinated the European marketing strategy in collaboration with European subsidiaries
- Led European internal meetings such as steering committees, interdisciplinary brand teams and country marketing workshops
- Collaborated with the global brand team and oversaw country activities
Director, International Brand Management Edoxaban (Phase III Anticoagulant)
DAIICHI SANKYO Europe GmbH
- Development and coordination of digital concepts for the brand
- Building and maintaining clinical trial websites for healthcare professionals
- Methods for obtaining opt-ins from doctors
Vice Director, Digital Manager Portfolio
DAIICHI SANKYO Europe GmbH
- Development of the e-strategy for the Commercial Operations department
- Implementation of a centralized CRM system as the hub for all customer interactions
- Coordinated approach to the approval process in Europe and subsidiaries
- Domain reservation process for global websites and blueprint for European and subsidiary websites
Vice Director, International Brand Management Evista®
DAIICHI SANKYO Europe GmbH
- Management and support of pan-European subsidiaries and license partners
- Development of a relaunch strategy and a communication guide
- Establishment of an internal communication platform
- Direct marketing concept: websites for patients and healthcare professionals in multiple languages
- Communication strategy with quarterly press releases, vodcasts, and background reports
- Europe-wide patient education program with the University of Cambridge and IOF
- Collaboration on evaluating field force effectiveness, segmentation, and target audience engagement
- Review and evaluation of the breast cancer indication expansion for Europe
Vice Director, Strategic Marketing, Prelaunch Activities Prasugrel
DAIICHI SANKYO Europe GmbH
- Development of the European brand strategy and the European brand plan (strategic intent, critical success factors, key performance indicators)
- Design and implementation of the marketing mix for pre-launch activities
- Coordination of the European marketing strategy with the global co-promotion partner
- Leading European meetings such as steering committee, interdisciplinary brand team, and country marketing workshops
- Collaboration with the Global Brand Team and oversight of country activities
Marketing Manager, International Marketing, Cardiovascular Portfolio
Schwarz Pharma AG
- Organization of scientific symposia and facilitation of workshops for subsidiaries and license partners
- Budget responsibility and control
- Creation of product-related newsletters
- Management and evaluation of international studies in collaboration with a CRO
- Development of various marketing materials such as brochures, product information sheets, and CD-ROMs
- Support for subsidiaries and license partners with marketing materials and promotional items
- Design and management of exhibition booths at international congresses
- Coordination of publications and poster presentations
- Strategic life-cycle management
- Concept development and project management of the online literature service CardioMail.org and related websites
- Introduction of electronic customer relationship management (eCRM)
Medical Manager
Sanofi Winthrop GmbH
- Collaboration on the medical launch of the oral antidiabetic Diastabol® in Germany (world's first launch)
- Preparation of medical-scientific texts and secondary professional literature
- Preparation, planning, and coordination of observational studies and investigator-initiated trials, as well as the creation of medical final study reports
- Handling medical inquiries from HCPs and patients
- Collaboration with Regulatory Affairs and Pharmacovigilance
- Identification and cultivation of key opinion leaders
- Planning and conducting field staff training, presentations, and congress participation
- Creation of German SPCs and PILs as well as experience reports
- Responsibility for regulatory approval and quality assurance
Summary
Experienced specialist in ethical product management and strategic marketing.
I am an interim manager with over 20 years of customers experience in the pharmaceutical industry.
I help pharmaceutical, biotech and life science companies to overcome personnel bottlenecks and strategic challenges - be it during product launches, important projects or in transition phases.
With my deep professional expertise and quick learning curve, I take on responsibility for complex marketing and management tasks and offer customized, sustainable solutions that ensure the success of their products and improve the lives of patients.
Skills
Competencies
- More Than 20 Years Of Healthcare Experience Mainly In Marketing, Brand Management And Medico-marketing
- Experience In And Support Of Successfully Launching Multiple Products
- Significant Hands-on Experience In Working Within Agile, Cross-functional, And International Teams On Global, Regional And National Level
- Specific Experience And Expertise In Relevant Therapeutic Area Such As Cardiovascular, Diabetes Osteoporosis, Oncology, Dermatology, Cns, Nutritional Supplements, Urology
Technical Skills
- Experienced User Of Microsoft Computer Programs And Applications, Sophisticated Company Databases And Programs, As Well As World Wide Web
Social Skills
- Living And Working With Other People, In Multicultural Environments, In Positions, Where Communication Is Important And Situations Where Teamwork Is Essential
- Impeccable Conduct With Superiors, Colleagues And Clients
- Experienced With Multinational Business Environment, Experience In Leading Within A Matrix Organisation, Very Communicative
- Sociable, Use My Numerous Connections To Promote The Company Targets, Keep Myself Constantly Informed About New Developments
- Excellent Specialist Knowledge And Use It For The Benefit Of The Teams And Business Processes
Organisational Skills
- Coordination And Administration Of People, Projects And Budgets; At Work, During Voluntary Work (For Example During Voluntary Work I.e. Parents' Representative At School, Afternoon Care) And At Home.
- Highly Target-focused, Result-oriented As Well As Identified With Company, Also Flexible In Order To Achieve Goals And Objectives.
- Work In A Proactive Manner, Demonstrates Motivation, Diligence And Reliability.
- Result-oriented, Pragmatic And Solution Driven Approach
- Prove Of Resilience Even In Stressful Situations.
Languages
Education
University of Witten Herdecke
Expert of Pharmaceutical Medicine · Pharmaceutical Medicine · Witten, Germany
Institute for Pharmacology and Toxicology
Ph.D. · Pharmacology and Toxicology · Bonn, Germany
Rheinische Friedrich-Wilhelm’s-University Bonn
Degree in Pharmacy · Pharmacy · Bonn, Germany
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