Philippe Gessner
Product Owner & Communication Consultant – external
Experience
Product Owner & Communication Consultant – external
Allianz Group (Allianz Commercial, AGCS)
Developed communication strategy and messaging frameworks for digital transformation initiatives.
Collaborated closely with executives and industry partners to position AI-based solutions.
Led global rollout campaigns including KPI-based performance reports.
Advised senior leadership on storytelling, content strategy and external engagement.
Strategic Communications Consultant (CIO Office) – external
Siemens IT / CIO Office
Developed communication and campaign strategies for global rollouts (Microsoft 365, Mendix).
Worked with internal ambassadors and thought leaders to boost reach.
Created decision materials for C-level and operational roadmaps for execution.
Implemented performance analysis, tracking tools and reporting structures.
Designed data-driven user adoption initiatives → +30% user acceptance.
Founder & Lead Marketing/Digital
holidayfind.de
Built an AI-driven travel platform, brand strategy and multi-channel campaigns.
Developed strategic content and service partnerships to increase reach.
Mentor – Marketing & Communications – intermittent
Google Launchpad Accelerator
Coached international startups in storytelling, brand development and go-to-market strategies.
Supported development of partnership and influencer frameworks for scalable growth.
Guest Lecturer
FH Kempten
- Lectured on brand, digital marketing and customer experience.
Managing Director & Digital Consultant
Creating Impact GmbH / ABW / BBDO Interone / PopNet
Led classic and digital campaigns for O₂, Kabel Deutschland, TUI, BARMER.
Managed the O₂ online magazine for years → significantly increased reach, engagement & conversion.
Built partnerships and collaborations with key opinion leaders to boost brand awareness.
Relaunched and optimized the Kabel Deutschland online shop → +35% conversion, higher margin.
Designed and managed promotions, A/B tests and performance campaigns.
Oversaw cross-project budgets (> €300K) for creative, production & implementation—excluding media budgets.
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Insurance (23 years), Tourism (21 years), Telecommunication (19 years), Information Technology (5 years), and Education (2 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (25 years), Strategy (8 years), Product Development (4 years), and Business Intelligence (4 years).
Summary
Interim Marketing Consultant with over 15 years of experience in brand strategy, omnichannel campaigns and partner communication across corporate and agency environments.
I develop and implement integrated marketing strategies, build industry partnerships and translate strategic goals into measurable engagement and brand growth.
Successes with Allianz, Siemens, O₂ and BARMER – a blend of creativity, structure and strong stakeholder management in an international context.
Skills
- Marketing Strategy & Brand Positioning
- Omnichannel Campaigns
- Market Entry & Growth
- Kol & Partnership Development
- Cross-cultural Communication
- Remote Leadership Experience
- Communication & Engagement
- Storytelling
- Thought Leadership
- Executive Messaging
- Cross-market Coordination
- Leadership & Collaboration
- Stakeholder Management
- Remote Team Leadership
- Kpi & Reporting
- Campaign Planning
- Omnichannel Strategy
- Customer Journey Mapping
- Stakeholder Alignment
- Kpi Frameworks
- A/b Testing
- Agile / Scrum
- Hubspot
- Google Analytics
- Adobe Analytics
- Power Bi
- Jira
- Confluence
- Microsoft 365
Languages
Education
Ludwig Maximilian University of Munich
Diplom-Kaufmann · Marketing, Innovation Management · Munich, Germany
Profile
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