Philippe G.
Change & Adoption Management Product Owner & Strategic Consultant
Experience
Jan 2022 - Present
4 yearsMunich, Germany
Product Owner & Strategic Comms Consultant
Allianz Group (Allianz Commercial, AGCS)
- Owned the global underwriting platform, including backlog, roadmap, and stakeholder management.
- Captured requirements from business units and translated them into concrete features to deliver measurable business value.
- Led improvements in UX and usability with the team, including testing, tracking, and website analysis (Adobe Analytics, Qualtrics).
- Launched AI-powered features such as the "Underwriting Co-Pilot" to enhance efficiency.
Jan 2019 - Dec 2022
4 yearsMunich, Germany
IT Comms Consultant
Siemens IT
- Designed communication and marketing campaigns for global IT rollouts (including Microsoft 365 and Mendix).
- Led targeted campaigns that drove user adoption of digital services to record highs.
- Developed the CIO office's communication strategy and executed initiatives like social media, presentations, interviews, and videos to significantly boost the reach and visibility of the Siemens IT brand.
- Successfully positioned the CIO externally as a thought leader in digital transformation for the Siemens brand.
Jan 2019 - Dec 2021
3 yearsMunich, Germany
Founder & Lead Marketing/Digital
holidayfind.de
- Built and led an online travel platform focused on package holidays with a clear e-commerce approach.
- Managed brand positioning, performance marketing, and customer experience.
- Oversaw technical development, including an AI- and crawling-based matching engine for automated travel recommendations.
- Introduced a customer-centric UX that increased return rates and created a scalable foundation for growth.
Jan 2018 - Dec 2020
3 yearsFrankfurt, Germany
Mentor – Marketing & Communications
Google Launchpad Accelerator
- Mentored international startups in storytelling, positioning, and customer experience.
- Assisted in scaling marketing and loyalty solutions.
- Advised on investor readiness: optimized pitch decks, content strategies, and market positioning.
Jan 2014 - Dec 2015
2 yearsKempten, Germany
Guest Lecturer
FH Kempten
- Lectured on digital marketing and customer retention.
Jan 2005 - Dec 2019
15 yearsMunich, Germany
Managing Director & Consultant
Creating Impact and ABW – communication agencies
- Leading projects for clients like Barmer, O2 and TUI, focusing on omnichannel marketing.
- Executing campaigns with proven impact: increased reach, boosted engagement, and secured long-term customer loyalty.
- Responsible for budgets over €250,000 and leading multidisciplinary teams.
- Relaunched the Kabel Deutschland website including an e-commerce shop, with a clear focus on conversion optimization.
- Enhanced the O2 online magazine, significantly increasing reach and time on site, awarded the Best of Corporate Publishing Award (Gold).
- Building long-term client partnerships through digital transformation and sustainable marketing strategies.
Jan 2000 - Dec 2005
6 yearsHamburg, Germany
Concept & Experience Consultant
BBDO InterOne & PopNet Multimedia
- Developed UX and digital concepts for international brand projects.
- Supported cross-channel campaigns with a focus on customer experience and measurable user acceptance.
- Designed the first vehicle owner app "MeinBMW" – a pioneering project in digital customer engagement.
Summary
Consultant with over 15 years of experience at the intersection of artificial intelligence, communication, and innovation. I develop strategies, programs, and learning formats that translate technical complexity into clear, applicable content.
As a mentor in Google Launchpad, guest lecturer, and experienced workshop moderator, I convey complex topics with clarity, structure, and humor – enabling people to experience AI as a tool for creativity and change.
Languages
German
NativeEnglish
AdvancedGreek
ElementaryEducation
Oct 2019 - Jun 2022
Ludwig Maximilian University
Master of Business Administration · Business Administration · Munich, Germany
Specialized in marketing and innovation management
Oct 1993 - Jun 1999
Ludwig Maximilian University
Munich, Germany
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